Upload
others
View
3
Download
0
Embed Size (px)
Citation preview
Context – The broader picture
• Late to market
• Next phase of evolution
• Evolution is ongoing
Crowded & competitive space
• Home screen
• Ave of 22 apps
• Business Use & core apps•
• Storage
P–2
• Storage
• Content shift to video & image over text
• Light apps that generate massive storage payloads
Context – The broader picture
• Late to market
• Next phase of evolution
• Evolution is ongoing
General Guidelines
• Clear target audience
• Unique to the device
• Personal experience
• Ongoing value
P–3
Mobile Apps
Street History – Hoddles Grid
P–4
• 300 CBD locations• CMS- driven• List view when not in city
Mobile Apps
Street History – Hoddles GridAerial Views
Streetscapes
P–5
Location-based challenges
Dynamic What’s On