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Mobile Applications: Changes in social networking and mobile phones By Elias Chesy

Mobile Applications: Changes in social networking and mobile phones By Elias Chesy

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Mobile Applications:Changes in social networking and mobile phones

By Elias Chesy

Social Networking Connecting with people around the world

via the internet Common shared values – Friends , Hobby ,

Work ect. Requires a online identity . Controllable user data

Myspace

HTML layout Photo video storage User pages Customizable HTML Security Acquired Data usage ? Valuable information?

FaceBook

Online identity by name Java , HTML standard layout Picture , Video Storage Gaming , Calender , Groups , Events Everything Online....

?$$$$$?

Servers Employs Cloud Storage Profit

WHERE DOES THE MONEY COME FROM?

In the past two years

The price of Smart phones has reached a all The price of Smart phones has reached a all time lowtime low

Apple and Google both have easy Programing platforms

Cellular data networks allow for internet acces

This Created a new Market.....

Mobile Application Market

Gaming News Education Work Tools

One Time download Fees can make developers rich over night.

How does Social Networking Fit in?

Facebook Mobile

Free app Download Allows for easy interaction

with Facebooks interface on a

small mobile device 40 % of site traffic Expands Facebooks Live Journal

platform to a 24/7 mobile connection

Instagram

One click photo uploading Multi-platform network User Profile , picture layout Creates a active Social market for sharing daily

photos with location information , Time and date Use of Hash tags allows for a searchable photo

data base

Facebook and instagram are rich!

Wrong, Actually they have a return of Zero Dollars

Facebook Mobile doesn’t not have Facebooks ad based platform

Instagram doesn’t have a ad based platform nor does it charge for there service/application

The users base are growing and the mobile market is creating a more frequent active user base.

This wont work with out money...

User data from mobile applications reports back date , location and time information

New ad platforms need to be created to interact with a 24/7 active user

Developers need to find a balance between usability and advertising – creating a 24/7 ad market

Personal networking

Some data we still want private and for specific users only

A one on one connection Mobile phones have allowed for text , verbal

and visual communication

SnapChat User identity One click Photo sending Deletion Timer Privacy Over one billion photos snapped in 3 months...

Services cost money...

Free down load from app store Developers write program Cloud servers store photos and program

framework How does Snapchat Profit ?

They don’t :(

Snapchat offers a free service that isnt profitable

They cant support the application for free for much longer

Users are going to have to deiced if they are willing to support a paid application or opt for a ad based application that could take away from the fast , easy interface.

The mobile market will shape the Future of social communication

It us up to users to deiced what they feel comfortable sharing

While it us up to developers to convert user data into profitable adverting placement

Work cited "Facebook Privacy."  Facebook. N.p., n.d. Web. 05 Dec. 2012. <www.facbook.com/privacy>.

Grobart, Sam. "Mobile Ads Are the Future. They're Also Lousy."  Business Week. N.p., 01 Nov. 2012. Web.

Hof, Robert. "Can Social Networks Ever Make Money On Mobile Ads?"  Forbes. Forbes Magazine, 23 Aug. 2012. Web. 05 Dec. 2012.

"Instagram."  Instagram. N.p., n.d. Web. 05 Dec. 2012. <http://instagram.com/>.

Snapchat - Real-time Picture Chatting for IOS and Android. Computer software.Snapchat - Real-time Picture Chatting for IOS and Android. N.p.,

n.d. Web. 07 Dec. 2012. <http://www.snapchat.com/>.