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Client
Steven SamuelMunchh Technologies Pvt Ltd
Industry & Services
Food and RestaurantRestaurant Search
Duration
6 Months13 Days
Delivery
Product Strategy, User Persona,UX Design, UI Design, Branding
Mobile App UX Case StudyBy Mahesh Kantariya | UI/UX Designer at Agile Infoways Pvt Ltd
01.Talk with StakeholdersI got a chance to talk with stakeholders of the product. We discussed about the
concept, features, unique selling point and actual goal of product. We got valuable
understanding of domain, user type and all requirement.
Conclusion
Make easy navigation
Better interaction to keep user engagement
Good representation of Unique Selling Point
Define product cycle
Prominent content hierachy
Make clear indication of all actions
Modern and fress visual design
02. Target Market & User RolePotential users of this app are people of Indonesia who are young and looking for different type of food experience. Typical users will be looking for
lots of filtration and don’t have a lot of time to spend on search top restaurant nearby theme. Required information should be easily accessible from
mobile devices.
End-UserMobile App User
Able to find best rated restaurant.
Scan QR Code and give feedback aboutthe restaurant to get reward.
Find restauranr by different different typeof cuisines.
Checkout story, photos, tips, operation time,address, contact details, menu of restaurant.
Share your overall experience with friendby social media.
Save favorite restaurant.
Restaurant OwnerVendor Panel User
Create account and make restaurant’sonline presence.
Add photos, address, contact details,menu, operation time by Vendor Panel.
View and manage customer’s feedbackand tips.
Check statistics and feedback categoriesanalytics in dashboard.
Manage multiple branches of restaurantwith single account.
AdminSuper admin of Product
Monitoring on account of end-user andrestaurant owner.
Verify information added by restaurantowner during registration.
Give approval to restaurant after finishverification process.
Provide QR Code sticker box to new approved restaurant.
User Role
03. Product StrategyThe main focus was to provide specific portal to three type of user (end-user, restaurant owner and admin of product) and create logical
connection between the portals.
Restaurant owner can addrestaurant by using website.
Incasa restaurant
Karet Tengsin, Tanah Abang
Jakarta Indonesia
Submit Restaurant
Super admin can verify detailsand get approval to publish.
SATOO Restaurant
End-user can see approvedrestaurant in mobile app
Incasa Restaurant
SilverLeaf
Danny Cofee
ITC Foods Corner
04. Information Architecture
#Data Grouping #Hierarchy #Actions #terminology
05. User PersonaI have defined two types of main target users - (1) Primary User : People who are very young and fun loving, who loves to try variety of food and are
foodie. People who are fond of going in lunch or dinner with friends. (2) Secondary User : People who have a family and like to go restaurant with
family.
Ervan M Wirawan, 24 year oldSoftware Enginner#young #passionate #unmarried#employee #foodie
Ervan is a professional software engineer who love parties, funand like to taste different different type of food. He is youngand have very deep knowledge of technology.
BEHAVIOUR- Doesn’t have enough time to search good restaurant
- No money matter for good food and location
- No more health conscious
CORE NEEDS
- Best quality of food- Variety of food- Save time searching for restaurant- Save restaurant for for further use
Primary User
Michael Gryseels, 35 year oldBusinessman#rich #family #married #children#spouse #business
Michael in businessman. He like to go in restaurant with hisfamily and office staff. He has a specific choice of food andvery health conscious.
BEHAVIOUR- Doing diet to improve health- Defined list of food that he can eat- Very health conscious
CORE NEEDS
- Health conscious food- Family environment- Pet friendly location
Secondary User
06. WireframesI created a quick concept wireframes. The main purpose for this step is user testing and visual information grouping, so I didn’t spare much time
for details.
07. Visual DesignAfter finalizing all things with stackholders I started working on the visual part of this app. I kept in mind all my findings and testing results to create
good UI that will not distract users from their goals.good UI that will not distract users from their goals.good UI that will not distract users from their goals.
303/304, Abhishree Avenue, Ambawadi, Ahmedabad – 380015, Gujarat, India
Phone+91-79-40050063
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