Mobile and Millennials Atlanta 11-7-14

3www.Brand-Innovators.com

Hello and ...

Welcome to our first annual Brand Innovators Mobile and Millennials Summit, sponsored by AT&T!

“Know your customer” may be the most important mantra in business today. Perhaps the only thing more important, however, than knowing your customer is knowing your next generation of customers. For Fortune 500 and other leading brands that means knowing and understanding millennials —the future of your business is in their hands.

Millennials — generally defined as consumers born after 1982 — are the fastest growing generation on earth, and they will soon be the most influential. Retail industry analysts predict that over the next five years millennials will have more purchasing power than any other generation. At the same time, they are still forming their own opinions and preferences about different brands, making it even more important for brand marketers to build relationships and engage with these young consumers while the window is still open. Finally, millennials are the first generation of “digital natives,” consuming virtually all of their media on digital devices.

Brand Innovators Mobile and Millennials will provide brand marketers from Fortune 500 and other leading brands with an important forum to share success stories and discuss the challenges and opportunities inherent in marketing to millennials.

Thank you to all of our attendees and speakers who contributed to our program, and an extra-special shout-out to AT&T for hosting us. We invite you to participate in the discussion, and to share your ideas with your fellow marketers in the Brand Innovators community, both during and after our event. Enjoy the show and we look forward to seeing you at our next event in Atlanta, again, soon!

Marc SternbergCo-Founder

Brandon Gutman Co-Founder

Visit our news site www.brand-innovators.com for the latest trends in marketing innovation.


Brandon Gutman Co-Founder

4 Get Social: @Brand_Innovator #bisummit www.Brand-Innovators.com

Brand Innovators Team

What’s Inside

LETTER FROM THE FOUNDERS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

VIP SPEAKERS .......................................................... 6AGENDA ....................................................................1 8

SPEAKERS ........................................... .....................2 6

ADVISORY BOARD ................................................... 3 1

STRATEGIC ADVISORS .............................................3 4

SPONSORS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 6

Brandon GutmanCo-Founder


Ted RubinActing Chief Marketing Officer

David TeicherChief Content Officer

Leora RosenbergProgram Director

Jared HopferHead of Business Development

Paula ParisiChief Technology Officer

Alexander KanishBusiness Development Manager

Gene NechHead of CRM and Direct Marketing

Negeen AmuzegarMarketing Coordinator

Martina SuessProgram Director

6 Get Social: @Brand_Innovator #bisummit

STRATEGIC ADVISOR AND ACTING CMO, BRAND INNOVATORS, AUTHOR

OF RETURN ON RELATIONSHIP @TedRubin

Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker and Brand Evangelist. In March 2009, when the CMO at e.l.f. Cosmetics (EyesLipsFace.com) he started using and evangelizing the term ROR, Return on Relationship, hashtag #RonR. Ted recently left his position as Chief Social Marketing Officer of Collective Bias. Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, 2013, and number #2 on the Leadtail August 2013 list of Top 25 People Most Mentioned by digital marketers. His most recent book is Return on Relationship.

TED RUBIN

Host


Event Co-Chairs

JORI MENDEL

As Associate Director for AT&T, Jori Mendel is responsible for strategic planning, development and execution of AT&T Digital Life’s marketing communication strategy, experiential marketing, sponsorship negotiation, emerging segments and public relations initiatives throughout 75

U.S. markets and internationally. She and her team earned the “Best Consumer Mobile Service” award at the 19th annual Global Mobile Awards ceremony and the PRSA award for best launch PR campaign in 2013 for AT&T Digital Life. She joined AT&T in 2011, and prior to that worked in Corporate Responsibility at Patagonia. Jori began her career in NY at Meredith Corporation’s Better Homes & Gardens magazine, and also worked at the boutique agency 5w Public Relations.

ASSOCIATE DIRECTOR, DIGITAL LIFE, AT&T@jorivictor

BRIAN RUDOLPHSR. MARKETING MANAGER, DIGITAL LIFE AT&T@brianrudolph

As business owner of Coca-Cola’s Social @ the Core strategy, Brian Rudolph literally “wrote the book” (well, at least the PowerPoint) on Coca-Cola global social marketing strategy. His mission as Coca-Cola’s Digital Marketing Capabilities Manager was to ensure that Coca-Cola maintained the ability for strategic leadership by

building digital marketing capabilities in local markets around the world. Now at AT&T, Brian gets to practice what he preached to brand managers at Coca-Cola for several years, namely “There is no such thing as digital marketing – only marketing.” As Sr. Marketing Manager of brand new expansion of the Digital Life platform called Digital Life Care, Brian will be launching this brand new service in 2105 focused on helping those that need extra care to safely and independently remain in their own home, providing peace of mind for their family, and provide the information their caregivers need to allow them to remain independent and in their own home for a much longer period of time. Brian is also Co-Chair of the Social Media Club of Atlanta, is the Southeast Director for Brand Innovators.

Get Social: @Brand_Innovator #bisummit10

DIRECTOR OF YOUTH STRATEGY & MARKETING, AT&T

@CatherineBorda

Catherine Borda is Director of Youth Strategy & Marketing for AT&T Mobility, responsible for strategy, insights, and content for AT&T’s Youth/Millennial campaigns to better position AT&T with this important and growing segment. Prior to joining AT&T in 2012 she worked at Georgia-Pacific LLC for three years, most recently as Brand Manager. Other brands with which she’s held marketing positions include PepsiCo, Bear Stearns, K2 and CitiGroup.

CATHERINE BORDA

Keynote


CEO, FIZZ @fizz_womm

Often referred to as the foremost thought leader in Word of Mouth Marketing, the CEO of Fizz, Ted Wright, has been at the leading edge of word of mouth marketing since he helped reignite the Pabst Blue Ribbon brand in 2000. Ted leads his crew of professionals from Fizz’s offices in Atlanta, where they consistently deliver triple-digit ROI on their clients’ marketing investments. Over the last decade, Fizz has become the global leader in word of mouth marketing with clients on every continent. Ted and his team at Fizz have been honored for their work with a variety of awards and the occasional bomb threat. They take neither seriously. A 15-year marketing veteran and an alumnus of Booz Allen Hamilton, Ted also holds an MBA with honors from The University of Chicago, enjoys great bourbon and drives too fast. Ted’s book on WOMM will be published in November by McGraw-Hill.

TED WRIGHT

Keynote

AUTHOR, SPEAKER, HUNTER @FarbmanGroup

David Farbman is a New York Times best selling author and speaker on business and individual improvement, the CEO of HealthRise Solutions, the chairman and founder of Carbon Media Group, a media company focusing on the outdoor audience and a principal in NAI Farbman Group. His book, The Hunt: Target, Track, and Attain Your Goals is published by Jossey-Bass of Wiley Publishing. You can learn more about David Farbman and The Hunt at www.davidfarbman.com.

DAVID FARBMAN

Keynote

Get Social: @Brand_Innovator #bisummit16

Keynotes

RYAN TUTTLE

Ryan Tuttle is COO and Co-Founder of Dragon Army, a mobile app studio focused on mobile games and applications, based out of the Atlanta Tech Village in Buckhead, Atlanta. The company focuses on creating mobile experiences direct for consumers (B2C) in the

categories of games, entertainment, social and productivity. Prior to launching Dragon Army in mid-2012 Ryan was COO of BrightWave Marketing, an award-winning agency specializing in the strategic optimization of email marketing and digital targeted messaging programs.

COO AND CO-FOUNDER, DRAGON ARMY @ryanptuttle

Josh Martin is the Manager of Social Media for Arby’s. In this role, Josh is responsible for developing and executing social media strategies and tactics for all of Arby’s socialmedia platforms. Josh oversees Arby’s communities on

Facebook and Twitter and has launched Arby’s presence on several social media platforms including Foursquare, Google+, Pinterest, and Instagram. Prior to joining Arby’s, he was a Social Media Strategist at Engauge where he led social media strategy for several clients including Chick-fil-A, Hershey’s, and Food Lion.

JOSH MARTINDIRECTOR OF DIGITAL AND SOCIAL MEDIA, ARBY’S RESTAURANT GROUP, INC. @Jmart730


Keynotes

NORTY COHEN

In 2003 Norty Cohen founded Moosylvania with the goal of creating value for clients while hosting a dynamic environment that embraces new media and innovation every day. Norty got his start as a creative, then moved to the account side and, eventually, agency ownership. Since launching Moosylvania he hasn’t stopped learning, adapting and pioneering the way. Norty has led numerous breakthrough studies, including several on the behavior of Millennials, summaries of which can be found on his blog at Moosylvania.com.

CEO AND FOUNDER, MOOSYLVANIA @nortycohen

DOUG BUSK

As Group Director, Digital Communications & Social Media, for The Coca-Cola Companys, Doug Busk leads the high-performing social & digital teams. A strong understanding of social ecosystems and their link to great storytelling informs Doug’s strategic role within the organization, where his responsibilities include setting the vision and evolution of the Coca-Cola Journey and Coca-Cola Unbottled storytelling platforms. Doug is charged with aggressively expanding those platforms to new markets and languages while simultaneously growing and enhancing the broader presence of corporate social media channels. Doug also spearheads the development and execution for Coca Cola public affairs and communications internationally. Previously Doug was Director of Connections Innovation for Coca Cola Global Marketing, overseeing initiatives that connect the company’s marketers to consumers worldwide. Prior to joining the Coke team in 2010 Doug held leadership positions at Cingular and Verizon Wireless. Doug has a BA in Political Science from Emory University and for the 2008 election cycle served as outside strategic advisor to the landmark mobile efforts of the Obama campaign.

GROUP DIRECTOR, DIGITAL COMMUNICATIONS & SOCIAL MEDIA, THE COCA-COLA COMPANY

@dbusk


Agenda

7:30 am BREAKFAST

8:45 am WELCOMEBrandon Gutman, Co-Founder, Brand InnovatorsMarc Sternberg, Co-Founder, Brand InnovatorsCo-Chair: Jori Mendel, Associate Director, Digital Life, AT&TCo-Chair: Brian Rudolph, Sr. Marketing Manager, Digital Life AT&THost: Ted Rubin, Strategic Advisor and Acting CMO, Brand Innovators

9:00 am MARKETING TO MILLENNIALS: THE X FACTORCourting and marketing to Millennials – consumers born after 1982 – is crucial to your brand’s long-term success. Millennials are the fastest growing generation on the planet and they will soon be the most influential. Over the next five years, retail industry analysts predict that these young consumers will have more purchasing power than any other generation. At the same time, they are still forming their opinions about different brands and determining brand loyalty and preferences. Finally, Millennials represent the first generation of digital “natives” or individuals who have grown up on the Internet and mobile devices. Understanding how and when and on what platform to reach these consumers has become a science in and of itself. Take a deep dive into all of the challenges and opportunities.Moderator: Brian Murphy, SVP Sales, Unified Anthony Jaffe, Director of Marketing, BetabrandBill Keen, Director of Mobile Solutions & Emerging Channels, InterContinental Hotel Group (IHG)

9:30 am KEYNOTE Catherine Borda, Director of Youth Strategy & Marketing, AT&T

9:55 am MOBILE ECLIPSEThere are more than 6.5 billion mobile phones in use worldwide and in 2014 shipments are expected to exceed one billion. While growth is fueled by developing markets like China and India (there are more mobile phones than tooth brushes in the world), U.S. penetration is at close to 100%, with mobile ad spending expected to grow by over 50% in 2014, to over $4 billion, according to PWC. The laptop fueled the first 20 years of online advertising, but the future belongs to mobile. What’s your strategy?Moderator: Alia Lamborghini, VP of Sales, Millennial MediaNick Jezarian, Sr. Director, Media & Digital Marketing, Simmons Bedding Vincent Washington, Social Media Manager, UPS

CONTINUED ON PAGE 20

FRIDAY, NOVEMBER 7, 2014AT&T, ATLANTA


Agenda

10:25 am NETWORKING BREAK

10:40 am EXCLUSIVE FIRST LOOK: 2015 MILLENNIAL BRAND RANKING REPORT

Norty Cohen, CEO and Founder, Moosylvania Join us for the debut of our latest research on the Millennial generation. Building on two years of surveys and panels with this important influencer target, the 2015 Millennial Brand Ranking Report demonstrates which brands are connecting with Millennials and which ones aren’t, no matter how much they spend on advertising.

11:05 am KEYNOTE — DRAGONS, ROBOTS, AND THE ARBY’S TWEET HEARD ‘ROUND THE WORLD: INCREASING ENGAGEMENT THROUGH SOCIAL AND GAMES Ryan Tuttle Co-Founder, Dragon ArmyJosh Martin, Director of Digital and Social Media, Arby’sAll your hard work is starting to pay off as your social channel explodes. How do you keep that momentum going and what’s next? Josh Martin, Director of Digital and Social Media at Arby’s will share the ‘Pharrell tweet campaign’ success story and how Arby’s is continuing to reach millennials in multiple channels, particularly mobile. Together with Ryan Tuttle, Co-Founder at Dragon Army, he will talk about a cross-promotion that leveraged one of the fastest growing segments of mobile, video games. This mobile game case-study will give insight into how brands can leverage the channel with the highest engagement for hard to reach millennials.

11:35 am KEYNOTEDoug Busk, Global Group Director-Digital Communications & Social Media, The Coca Cola Company

12:05 pm KEYNOTE – MASTERING FLOW-BASED EXECUTIONDavid Farbman, Author, Speaker & Hunter

12:35 pm LUNCH



Agenda


1:30 pm KEYNOTE — QUESTIONING SLICED BREAD, THE WHY, WHAT AND HOW OF WORD OF MOUTH MARKETING

Ted Wright, CEO, FizzYou’ve heard the hype and you’ve read the stories, now learn how brands create huge growth through Word of Mouth Marketing (WOMM). Get the inside scoop on the why’s and how’s of WOMM Marketing. A successful word of mouth campaign isn’t luck – it’s executing a set of techniques that you can use to create phenomenal volume growth by activating your army of raving fans and happy customers. During this presentation, you will learn how to plan and execute a Word of Mouth Marketing program – whether you are doing it internally or bringing in an outside agency. There will be lots of real world/big brand case studies, check lists, and slides you can take with you and use to present to your teams. Data, numbers, real world results all included at no extra charge.

2:00 pm DEMO: XBOX LIVE Christina Vanchieri, Sales Manager, Xbox LIVE Advertising, Microsoft

2:20 pm SUCCESS STORY

Simeon Spearman, Lead Manager, Emerging Marketing at AT&T Mobility Brands need to behave more like a PERSON than as CORPORATIONS. Standing out from the crowd is a challenge for any company in today’s hyper-competitive climate. Today, your brand is defined by what people think about it, not by what the corporation would like it to be. That’s why it is so critical to engage with people at a different level. Consumers now expect brands to add value and bring something new to the table.

2:45 pm SMART SOCIAL STRATEGIES FOR CONTENT MARKETING: MEASUREMENT & SCALE

Brian Murphy, SVP Sales, Unified Overview: Consumers born after 1982 will spend $1.4 trillion annually by 2020, but they value experience and access over possessions and ownership – and they rely almost exclusively on their smartphones. This educational session will explore how brand marketers can reach and influence Millennials using social media with content that speaks to them, strategic targeting, and an emphasis on sharing and advocacy.


3:05 pm NETWORKING BREAK

3:30pm SUCCESS STORY – HOW NAKED JUICE LEVERAGED THE POWER OF CUSTOMER ADVOCATES Anita Desai, VP Strategic Business Development, Tongal

3:50 pm MILLENNIAL GAME PLAN OR HOW TO STAY OUT IN FRONT OF THE NEXT BIG THING

Justin de Graaf, Global Media Insights Director at The Coca-Cola CompanyLloyd Lorenzsonn, Innovation Director, New Categories, Georgia Pacific NA Consumer Products

4:30 pm BRAND INNOVATORS COCKTAIL RECEPTION

Agenda


Anthony Jaffe has since 2011 served as Director of Marketing at Betabrand, an innovative clothing company that crowdsources funding as well as new product ideas. Items you won’t find elsewhere — like the Corporate Raider Hooded Blazer, Gay Jeans, Meat-Feet Socks and Dress-Pant Yoga Straightlegs, to name a few — are offered at betabrand.com. The company adds new pieces every day, keeping Anthony very busy.

ANTHONY JAFFE DIRECTOR OF MARKETING, BETABRAND

Speakers

As Vice President of Business Development for Tongal, Anita helps connect the world’s most innovative brands with a global creative community to develop authentic, compelling, always-on digital and social content. Most recently Anita served as Senior Vice President at Affinnova, an innovation-driven MIT start-up, and her career includes key brand positions at L’Oreal, The Coca-Cola Company, Whole Foods and early stage Silicon Valley start-up companies. Anita holds an MBA from the University of Texas.

ANITA DESAI VP STRATEGIC BUSINESS DEVELOPMENT, TONGAL @anitadesai10

Justin de Graaf delivers Global Marketing Strategy & Insights for The Coca-Cola Company. His focus is on Coke’s “Liquid & Linked” integrated marketing campaigns, where he is responsible for the consumer research for all components of campaign ideation, evaluation and results monitoring. A big part of Justin’s responsibilities is leading global analytics for Coke’s newly formed real time marketing and social listening capability. Before making the move to The Real Thing, Justin was responsible for Global Media Insights at Unilever, leading research for key global media partnerships with companies like Google, Facebook, Twitter, Apple and Viacom.

JUSTIN DE GRAAF GLOBAL MEDIA INSIGHTS DIRECTOR AT THE COCA-COLA COMPANY @justindegraaf

As Co-Founder of the Brand Innovators, Brandon Gutman develops premium content, tapping marketers from the world’s most successful brands to share how they utilize emerging technology and new media to drive meaningful ROI. A prolific, highly respected writer, Brandon is an expert blogger whose contributions are featured on Forbes’ CMO Network. Prior to launching Brand Innovators Brandon held marketing and business development positions in the executive search sector, forging relationships with the most influential marketers, technology developers and venture capitalists in our industry.

BRANDON GUTMANCO-FOUNDER, BRAND INNOVATORS@BrandonGutman


Speakers

Bill Keen is Director of Mobile Solutions for InterContinental Hotels Group (IHG), the world’s largest and most global hotel company. In his role, Bill has responsibility for mobile channel product strategy and marketing programs that generated over $600 million in gross revenues during 2013, up from $2 million in 2009. Before focusing solely on mobile solutions, Bill concurrently held responsibility for all branded web products that contributed more than $3 billion annually to IHG. Bill spent more than 15 years in the online and eCommerce space, first as Director of Internet Services for BellSouth and later with CheckFree Corporation.

BILL KEENDIRECTOR OF MOBILE SOLUTIONS & EMERGING CHANNELS, INTERCONTINENTAL HOTEL GROUP (IHG) @bigbillkeen

Lloyd Lorenzsonn currently leads new category expansion and corresponding innovation efforts for Georgia Pacific Consumer Products. Prior to joining Georgia Pacific, Lloyd spent ten years at Procter & Gamble, in Latin America and the US, leading digital marketing of P&G’s Skin Care franchises. as well as the Retail and B2B Oral Care. A native of Venezuela, his undergraduate Chemical Engineering degree allows him to quickly bond with R&D and analytics partners, while his passion for the Beauty and Luxury industry (and occasional Reality TV binge watching) makes him a natural fit with Insights, Marketing and Agency partners alike.

LLOYD LORENZSONN INNOVATION DIRECTOR, NEW CATEGORIES, GEORGIA PACIFIC NA CONSUMER PRODUCTS

Nick Jezarian is Senior Director, Media and Digital Marketing at the Simmons Bedding Company, which he joined in 2013. For the two years prior to that he managed Connections & Digital Strategy for Coke Zero and Powerade at Coca Cola. For 11 years he served as Editor at YankeePotRoast.org, which he co-founded. Nick is also a co-author of the book Underrated: The Yankee Pot Roast Book of Awesome, Underappreciated Stuff, published by Citadel/Kensington Books. His resume includes stints in marketing at PopSci and Field & Stream and on the agency side at deutsch, Mediavest and Bozell.

NICK JEZARIANSR. DIRECTOR, MEDIA & DIGITAL MARKETING, SIMMONS BEDDING COMPANY @Nickyjez

Alia Lamborghini is Vice President of Sales for the South and Central US for Millennial Media, a leader in mobile advertising. Prior to joining Millennial in January 2010 Alia was an Account Director for AOL Advertising and before that was at Advertising.com. Alia is the Mobile Marketing chair for hte Atlanta Interactive Marketing Association, and is a founding member and serves on the steering committee for Digital Divas Atlanta. In 2013 Alia was honored as one of Mobile Marketing’s “Women to Watch.” She has a BA in Journalism from the University of Maryland College Park.

ALIA LAMBORGHINIVP SALES, MILLENNIAL MEDIA @alamborghini


Speakers

Christina Vanchieri is a NYC-based Sales Manager for Microsoft’s Xbox LIVE Advertising platform, a position she has held for the past two years. Prior to that Christina was a Business Development Manager within Microsoft’s Interactive Entertainment Business. Her areas of expertise include Xbox 360, Xbox LIVE, Kinect, Xbox.com, MSN Games, Games for Windows. Over the last six years, Christina has developed and managed hundreds of strategic marketing solutions for some of the world’s top brands, including Samsung, Unilever, Sprint, P&G, Pepsi, Coke, etc. Christina has exceeded her annual sales quota in all 4 years on the IEB Business Development team and has worked on several award-winning campaigns.

CHRISTINA VANCHIERISALES MANAGER, XBOX LIVE ADVERTISING, MICROSOFT

Marc Sternberg is a co-founder of Brand Innovators, a leading producer of conferences for the advertising and emerging technology industries. Prior to that, Marc was president and COO of AlwaysOn from 2007-2011. At that Silicon Valley-based firm he produced over 20 successful conferences in the digital media, clean technology and cloud computing sectors. Earlier in his career Marc was the vice president of advertising sales for The Hollywood Reporter, a position he held from 1989-2007. He has served on the boards of numerous charitable and non-profit organizations, including Make-A-Wish Foundation of Los Angeles and the Anti-Defamation League/LA.

MARC STERNBERGCO-FOUNDER, BRAND INNOVATORS@MarcSternberg1

Brian Murphy oversees sales at Unified. He has over 15 years of experience in the digital media and advertising business, having worked at some of the largest and most significant companies in the industry. Prior to joining Unified, Brian spent two years at Google where he managed a team responsible for Google’s full range of search, display, video and mobile advertising products in the Financial Services vertical. Brian joined Google as part of the company’s acquisition of AdMob, where he was the Director of East Coast Sales, managing AdMob’s New York-based operations. Before joining AdMob, Brian spent 5 years at Yahoo!

BRIAN MURPHY SVP SALES, UNIFIED @brian_h_murphy

Simeon Spearman is the Lead Manager of Emerging Marketing at AT&T Mobility. He focuses on how emerging social platforms can be used to drive the AT&T Mobility business forward. In the past, Simeon has worked as a consulting futurist, helping Fortune 500 brands make the most of emerging technologies and consumer trends. He has also worked as an innovation manager for different ad agencies in the southeast, helping clients like Coca-Cola, 20th Century Fox, Cartoon Network, and Georgia Pacific.

SIMEON SPEARMAN LEAD MANAGER, EMERGING MARKETING. AT&T MOBILITY @srspear


Vincent Washington is a business professional with over 20 years of experience with wireless and computer technology, enterprise sales, sports industries, B2B/B2C marketing and social media. As Social Media Manager for UPS, Vincent is responsible for the management and development of digital strategy to support global online customer communications and digital advertising campaigns, working with internal UPS stakeholders, ad agencies, technology partners and digital agencies to align campaigns with UPS’ business goals and objectives. Prior to joining UPS Vincent spent 10 years at Blackberry, and also worked at LinkedIn and also taught social media at Georgia State University.

VINCENT WASHINGTON SOCIAL MEDIA MANAGER, UPS @VincentWash

Speakers


Advisory Board

LASTON CHARRIEZSVP MARKETING, WESTERN UNION

CHARLIE COLECEO,THE LINE

CHRIS CHESEBROASST. VP, US MEDIA INVESTMENTS,L’OREAL USA

B. BONIN BOUGHVP, GLOBAL MEDIA & CONSUMER ENGAGEMENT, MONDELEZ INTERNATIONAL

IAN GOMARPRESIDENT,SHAQUILLE O’NEIL ENTERPRISES

JORGE FONTANEZVP, MARKETING MANAGER, CHASE COMMUNITY GIVING, J.P. MORGAN CHASE

MARC FONZETTIDIRECTOR OF MEDIA STRATEGY & INVESTMENT, VERIZON WIRELESS

MADHUR AGGARWAL VICE PRESIDENT, STRATEGY, OFFICE OF CMO, SAP

ERICK DICKENSVICE PRESIDENT, MARKETING, KING’S HAWAIIAN

DOUGLAS BUSKGLOBAL GROUP DIRECTOR - DIGITAL COMMUNICATIONS & SOCIAL MEDIA, THE COCA-COLA COMPANY


ADAM KMIECSENIOR DIRECTOR, SOCIAL MEDIA AND CONTENT, WALGREENS

VICTOR LEEVP DIGITAL BRAND MARKETING, HASBRO

JOHN KOLLERVP, PLATFORMS MARKETING, SONY PLAYSTATION (SCEA)

ELLIOT LUMVP STRATEGIC MARKETING,COLUMBIA RECORDS

JASON JOHNCHIEF MARKETING OFFICER, PUBLISHERS CLEARING HOUSE

MERYL TRUFFELMAN MACUNEVICE PRESIDENT, GLOBAL DIGITAL MARKETING, ESTÉE LAUDER

SCOTT HUDLERVICE PRESIDENT-GLOBAL CONSUMER ENGAGEMENT, DUNKIN’ BRANDS

KIRK HEINLEINDIRECTOR, MARKETING COMMUNICATIONS, GLOBAL MARKETS ADVERTISING, AT&T

PAUL MARCUMHEAD OF GLOBAL DIGITAL INNOVATION, BLOOMBERG MEDIA

Advisory Board

MAYUR GUPTA GLOBAL HEAD, MARKETING TECHNOLOGY AND INNOVATION, KIMBERLY-CLARK


Advisory Board

JONATHAN STEPHENHEAD OF DIGITAL COMMERCE & AIRLINE INNOVATION, MARKETING, SILVER AIRWAYS

CHAD STUBBSSR. DIRECTOR, MEDIA STRATEGY & INVESTMENT, PEPSICO

MARC PATRICKSENIOR BRAND DIRECTOR,NIKE EAST

MASON NELDERDIRECTOR OF SOCIAL & DIGITAL STRATEGY, VERIZON

UMANG SHAHGLOBAL DIRECTOR, SOCIAL MEDIA & DIGITAL MARKETING, CAMBELL SOUP COMPANY

ASHWIN NATHANMARKETING DIRECTOR, DIGITAL, FRITO LAY PORTFOLIO, PEPSICO

LIAM MCCARTENHEAD OF DIGITAL & INNOVATION - NORTH AMERICA AT RECKITT BENCKISER

DEB RADCLIFFSENIOR VP MARKETING, WEST MARINE

ANDREW MARKOWITZ DIRECTOR, GLOBAL DIGITAL STRATEGY, GE

JOHN STARKWEATHEREXECUTIVE DIRECTOR, DIGITAL MARKETING, MOBILE AND BUSINESS SOLUTIONS, AT&T


COLLIN T. WESTCOTT-PITTVP MARKETING, HEINEKEN, HEINEKEN USA

Strategic Advisors

JOEL EWANICKVP AND GLOBAL CHIEF MARKETING OFFICER@Joel Ewanick

SCOTT MCNEALYCHAIRMAN WAYIN, FOUNDER CURRIKI, AND FORMER CEO OF SUN MICROSYSTEMS@ScottMcnealy

GREGG WEISSVP/BUSINESS LEADER, SOCIAL MEDIA,US DIGITAL MARKETING,MASTERCARD WORLDWIDE

Advisory BoardCHRIS THORNE GLOBAL VICE PRESIDENT, MEDIA & MARKETING, ELECTRONIC ARTS

JON SUAREZ-DAVISVICE PRESIDENT, GLOBAL MEDIA AND DIGITAL STRATEGY, KELLOGG COMPANY

TED RUBINSTRATEGIC ADVISOR AND ACTING CMO, BRAND INNOVATORS@TedRubin


AT&T Inc. (NYSE:T) is a premier communications holding company and one of the most honored companies in the world. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and internationally. With a powerful array of network resources that includes the nation’s most reliable 4G LTE network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile Internet, AT&T also offers the best global wireless coverage, based on offering roaming in more countries than any other U.S. based carrier, and offers the most wireless phones that work in the most countries. It also offers advanced TV service with the AT&T U-verse® brand. The company’s suite of IP-based business communications services is one of the most advanced in the world. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://about.att.com or follow our news on Twitter at @ATT, on Facebook at http://www.facebook.com/att and YouTube at http://www.youtube.com/att. @ATT

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Amobee is the company defining digital marketing with an innovative technology platform and solutions for advertisers, agencies, publishers and operators on a global scale. The Amobee platform enables its customers to run data-driven, targeted, cross-channel digital marketing campaigns with unparalleled ROI. Amobee is a division of SingTel’s Digital L!fe Group, which is focused on creating new digital growth engines to delight customers and disrupt adjacent industries. Amobee operates across North America, South America, Europe, Asia, and Australia. @amobee


Predictive Science is a software company focused on helping Fortune 1000 marketers discover and capture the value of their data. We are the pioneers of big data analytics for marketing. We pride ourselves in being able to understand business problems and deliver solutions with the mind of a data scientist. The purpose of our products is to create transparency, foster a spirit of accountability, and build the foundation for predictive analysis. We are data scientists who know marketing. @PredictiveSc

Tongal is changing the way creative work gets done, by making it accessible to people everywhere. Its open platform enables brands, businesses and causes to tap into a global creative network, providing an inexhaustible resource for fresh ideas and insights, as well as superior film talent. Creatives participate on a level playing field, accessing work that has historically not been available. Tongal’s process allows creatives and brands to focus on what they do best. The result is outstanding work delivered with incredible speed and efficiency.Creativity set free. Tongal is based in Santa Monica, California. @Tongal

Title Sponsors

Dynamic Signal helps companies build direct relationships with the people who love their brands by engaging them with compelling content, marketing messages and offers. Our platform provides brands a single, comprehensive dashboard to be successful social content marketers and to measure ROI. With rich content marketing and social CRM features, brands can identify, engage and reward their advocates. Advocates which include customers, fans, employees and influencers can create, share and promote relevant content through their social channels, resulting in a measurable increase in awareness, interest, purchase and loyalty. Our customers include top brands across entertainment and media, CPGs, and financial services. @dynamic_signal

Microsoft is an American multinational corporation that develops, manufactures, licenses, supports and sells computer software, consumer electronics and personal computers and services. Its best known software products are the Microsoft Windows line of operating systems, Microsoft Office office suite, and Internet Explorer web browser. Its flagship hardware products are Xbox game console and the Microsoft Surface series of tablets. Headquartered in Redmond, Washington, Microsoft is the world’s largest software company in terms of revenue. It is also considered one of the world’s most valuable companies and one of the most successful startup companies of all time by market capitalization, revenue, growth and cultural impact. @Microsoft


Unified is an award-winning marketing cloud technology company. Unified provides professional marketers with end-to-end solutions for insights, real-time social feed optimization, and programmatic advertising across major social networks in one system of record. Unified serves over 500 customers, including Global 2000 enterprises and their agencies, from its offices in New York, San Francisco, and Chicago. Unified is a Facebook Preferred Marketing Developer, a Twitter Ads API partner, and a LinkedIn Ads API partner. @Unified

Premiere Sponsors

Purematter is one of Silicon Valley’s most energetically growing Social and Content Marketing Agencies in the country, with clients such as Pitney Bowes, IBM, Cisco, The CMO Club and CBIZ. Winning over 200 awards in the last 12 years, the agency most recently produced the 2013 “Content Marketing Campaign of the Year” chosen by the Content Marketing Institute and Disqus. As part of PureMatter Labs, their content resource center for brand marketers, the team produces webinars, eBooks, tools, podcasts and “Substance”, a thought leader interview series hosted by President @BryanKramer. Bryan was recently named one of the Top 50 Global Social CEOs by Forbes, Huffington Post and Kred. . @purematter

Livefyre helps companies engage consumers through a combination of real-time conversation, social curation and social advertising. With Livefyre’s social CMS, brands can integrate real-time social content into their websites, mobile apps, advertisements and television broadcasts to increase viewer engagement, boost website traffic and drive revenue. As the fourth largest network online, Livefyre is powering real-time social experiences for over 550 leading brands including American Idol, AOL, Bravo, CBS, Conde Nast, Cox Media Group, Dow Jones/WSJ, FOX Sports, Mashable, NASCAR, Showtime, Sony Playstation, Sports Illustrated, The New York Times, Unilever and Universal Music Group. @livefyre

Kargo is a mobile-first brand advertising company that pairs the most recognizable brands in the world with premium publishers for measurable mobile marketing success. With a scalable platform covering all major verticals, we make it possible to deliver highly impactful rich media, native and video creative with 100% transparency. In addition to being an OnMobile Top 100 winner for three consecutive years, Kargo is the recipient of multiple industry awards including a 2010 Digiday award for Best Mobile App Content and 2014 OMMA awards for Best Rich Media Execution. @Kargo

Documents

Mobile and Millennials Atlanta 11-7-14