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Gives a quick peak into who we are at Mobients.
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e x p e ri e n c ee x p e r i e n c e i s e v e r y t h i n g
S u m m e r 2 0 1 0
Mo
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s c
ov
er
pa
ge
we aiM to iMprove
Mo
bie
nt
s v
isio
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people’s everyday experiences at the intersection of the physical and digital worlds
at Mobients
we areMobients
we
ar
e M
ob
ien
ts
a. We’re helping companies improve customer loyalty, increase revenue and reach new audiences by providing consulting services focused on mobile and convergent channels.
b. A diverse group of talented individuals with a passion for impactful mobile experiences
c. We pride ourselves on experience, both user and pro-fessional. every Mobient has a minimum of 2 years mobile experience.
D. remember what mobile was before the iphone? We do. Mobients has been in business designing mobile expe-riences since the days of the Motorola rAZr.
YonatHan -> yOnny g. (geBreeZy)
rUbY -> hOOKeD On phOnics
JereMY -> OUt On BAiL
sHawn -> trOn - enD OF LineYvonne -> crAZy eyes Matt -> rAinMAKer
sMitHa -> the reAList
JULie -> Dextress (the KiLLer)
JUanaMi -> WU tAng KiLLer Bee
Dana -> the nAvigAtOr
through the convergence between mobile, internet &
physical experiences, we help brands reach their
consumers wherever they are.
Our approach to design focuses on getting and keeping your
user’s attention in ways that help strengthen your brand and
increase your revenue.
e x p e ri e n c e
wHo
Do we
work
witH?
tHe consUMer
wHo
Do we
work
witH?
a. our native applications have been deployed to over 200 devices and 5+ carriers. the applications encompass these areas: :
1. Mobile Banking2. Mobile Wallet3. Mobile retailer4. Mobile commerce5. Mobile entertainment6. Mobile gift cards7. Mobile education8. Mobile LBs Applications
b. Here is a sample list... of our premier clients and partners:
1. riM2. Android3. htc4. Motorola5. verizon6. sprint7. nokia8. home Depot9. Motion10. Apple11. At&t12. Firethorn13. Qualcomm
tHe consUMer
wH
o D
o w
e w
or
k w
itH
u s e rresearch
weresearcH, observe anD report on the featuresthat users would be most likely to use in the context of their lifestyle and needs.
Us
er
re
se
ar
cH
we’re constantly monitoring the device landscape and keep-ing up with launches of new high profile devices. we can help your company make the most informed decisions about what devices to target.
sMartpHone LanDscape
AppLe Os
riM Os
AnDrOiD
Other
WinDOWs MOBiLe Os
DAnger
WeBOs
56% 17% 11% 8% 4% 2% 2%
( As OF JULy 2010 )
De
sig
n s
tr
at
eg
Y
Our researchers and strategists analyze user behaviors and identify opportunities for integrating your app into their lifestyle.
opportUnitY areas
op
po
rt
Un
itY
ar
ea
s
User scenarios
actUaL DeLiverabLe
User researcH reseArch phAsein-context research with users allows us to help our clients develop opportunity models and identify features that will connect with their users through familiar metaphors.
freqUentLY UseD
cash
transit card
membership cards
wHat i Have wHat i want
discount cards
gift cards insurance cards
drivers license
credit / debit cards
work id / keycard
rareLY UseD
- security- control - memory augmentation
- effort optimization- multi-tasking- utilizing in-between time
- organization- keeping focused- reducing steps and hurdles- reducing my cognitive load
how i keep track of what is going in & out of my accounts
Being able to see what is happening so i can act
the place (or places) i create to house the things i need access to
the process i go through to acquire the things i want
the act of transferring value
- ubiquitous information- freedom to go where i want, when i want
peace of MinD
eMpowerMent
efficiencY
siMpLification
notpersonaL
HigHLYpersonaL
$ $
re
se
ar
cH
actUaL DeLiverabLe
we involve user feedback to ensure the product is both both useful and intuitive.
Us
er
te
st
ing
at Mobients, we have developed an AgiLe process for Ux & creative to facilitate time to market. prototypes help us test con-cepts early in the lifecycle to get critical user feedback while change is less costly.
MobiLe prototYpes
UsabiLitYtesting through in-lab and in-context usability studies, we identify those areas of your product or concept that hinder the users ability to complete a task.
Our researchers work closely with our partner labs to set up, write task steps, and conduct usability studies with your end users.
Out of Usability testing, we provide a report with key findings, opportunity areas for improvement, as well as a detailed log of issues with severity and recommendations.
Us
er
te
st
ing
strategicplanning
eLeMents anD inpUtwiDgets
LaYoUt MoDULes
keY screen tYpe
featUre task fLow
baseLineipHone wfs, reqs, fUnc
bLackberrY8+
anDroiD24+
winMo 72+
fLip & canDYbar
100+
Messaging30+
scaLabLe Designstrategic pLanning
We help your business extend its reach to the devices your consumers are using. We do this by designing best-in-class experiences for a wide range of devices and platforms.
For the last 3 years we have developed an approach to native application design that produces “best in class” designs at continuallly decreasing costs. By focusing on device types, Mobients helps you support a large number of devices with a single experience design.
HigH-LeveL pLanning
1 2 3 4 5 6 7
pLanning anD oversigHt
MetHoDoLogY
best practices anD User tasks
tooL Design anD iMpLeMentation
iteration 0 iteration 1 iteration 2 iteration 2 raMp Up
kickoff architecture release prototype beta Live
feedback
High Level plan
weekly status
weekly status
1st DraftMethodology
core Heuristics and sur-vey of feature areas
storylist
2nd DraftMethodology
35%complete
primary Use cases
70%complete
secondary Use cases
100%complete
tested completetool
weekly status
weekly status
weekly status
weekly status
feedback feedback
piLot beta proD
strategic pLanning
Mobients has a 100% success ratio on over 40+ projects of being on-time and on-budget. Our blending of waterfall and agile approaches ensure we deliver what our clients want when they want it.
pLatforM ManageMentstrategic pLanning
Mobients has created sophisticated tools to solve many of mobile’s challenges. Our teams have worked on applications with more than 160 screens across a range of devices.
saMpLe DeLiverabLe
tap
User interactions
DoUbLetap
pincH(zooM in)
sLiDe fLickfinger
DragiteM
spreaD(zooM oUt)
tap &HoLD
at Mobients,
we UnDerstanD MobiLe Devices
and we know how to design for them...
Our user experience teams define requirements +
information architecture + interaction design + business logic for mobile applications
ranging across hundreds of devices.
Us
er
ex
pe
rie
nc
e
inforMation arcHitectUreOur designers model the overall hierarchy of your mobile application. Our context Maps provide a holistic view of the application to help drive simplicity and consistency.
context view a context view b context view c
context MapactUaL DeLiverabLe
wirefraMefLow
iphone
Working with key stakeholders, we align on the screen flows of the application.
At this point, the application comes to “life” and we see how the user will complete tasks.
inf
or
Ma
tio
n a
rc
Hit
ec
tU
re
actUaL DeLiverabLe
Device interaction gUiDeOur approach to design revolves around user experience guidelines that provide best in class experiences for device plat-forms.
inf
or
Ma
tio
n a
rc
Hit
ec
tU
re
actUaL DeLiverabLe
c r e at i v e
cr
ea
tiv
e
visUaLDesignOur talented creative designers are able to create compelling branded experiences that are simple and engaging.
Our creative processes have enabled us to manage assets and quickly scale designs across a wide range of screen sizes and resolutions.
cr
ea
tiv
e
actUaL DeLiverabLe
in addition to creating compelling user interfaces, our designers create detailed specs for development teams.
For every platform we design for, we deliver a style guide typically containing screen comps, typography, iconography, colors and branding.
stYLe gUiDec
re
at
ive
actUaL DeLiverabLe
cr
ea
tiv
e Mobients aiMs to iMprove people’s everyday experiences through mobile.Our passion is true to our work.
After working with Mobients, you will have connected with your customers in new and delightful ways.
MobiLe is oUr Life!Deep experience: Our multi-disciplinary teams come from diverse fields of study and industry ex-perience. Our mobile expertise crosses a broad range of industry verticals & domains.
Laser focus:the only major player in mobile to fo-cus exclusively on user experience and design strategy.
guaranteed:We guarantee our services will increase both adoption and usage of your prod-ucts and services.
innovation:Mobients has patents pending in augmented reality. We also pioneered mobile banking which is now a staple in the mobile space.
proven track record:Our clients are industry leaders, ranging from carriers to the innovators that are defining the mobile revolution.
smart processes:We strike an optimal balance between structured systems and organic, cre-ative thinking.
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WWW.MOBients.cOM
to find out more about engaging Mobients for your latest mobile challenge, contact us at...
AtLAntA OFFice1425 eLLsWOrth inDUstriAL Dr.AtLAntA, gA | 30318
ph: 404.478.6540 | FAx: 404.549.3399
co
nt
ac
t U
s
tHanks!
go
oD
bY
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