Mobi Survey917 Short

State of the Industry: Mobile SurveyAgency Excerpt

Released 9/21/09

200 Responses

151

60

74

MOBI SURVEY 9/17/09 N=200 Copyright © DM2PRO 2009

Among Marketers: Mostly Agencies


100+ AGENCIES…

Multi-Focused


Experienced


MOBI SURVEY 9/17/09 N=199 Copyright © DM2PRO 2009MOBI SURVEY 9/17/09 N=200 Copyright © DM2PRO 2009












Besides CPG, Who Spends Over Next 6 Months?


Besides CPG, Who Spends Over Next 6 Months?

* This ranking includes just those ranked as “highly likely” not an average of the top and middle options.


“Other”responses:•Integration and support•Immediacy•Access to Euro/Asia markets





80% of campaigns employ a mobile ad network of some kind; about half of those have a single favorite




Other: •Job type•Performance•Key word (mobile search)

“We are using it for every target. The big question is does the mobile idea conceptually work with the campaign.” –Respondent




Other: •CPA vs other channels•So far campaigns have performed expected•Not enough support from other mediums



Most EFFECTIVE Mobile Method?


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Mobi Survey917 Short