Acer, Inc.: Taiw

Acer, Inc.Taiwans Rampaging DragonGroup 3: Hendry Paul Vania

Leadership is the process of achieving a dream together, especially when that dream seems impossible to achieve. Stan ShihMultinational Corporation ManagementOutline

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Multinational Corporation ManagementAcer America CorporationMultinational Corporation Management

Acer America CorporationMultinational Corporation Management

Birth of AspireMultinational Corporation ManagementJanuary 1994 Mike Culver promoted to become AACs Director of Product Management new opportunities in home computing.

Birth of AspireMultinational Corporation Management

Birth of AspireMultinational Corporation Management

The DecisionMultinational Corporation ManagementThe DecisionMultinational Corporation ManagementUpdate in 1995 After AspireMultinational Corporation ManagementAcer decided to implement the Aspire project.They modify it by transferring the task of coordinating the development and delivery back to the SBUs in Taiwan for implementation.

Problem Arise Multinational Corporation ManagementThere was problems with the Aspire within 2,5 years after the launchStrong emphasis on design cause technical flaws like CD-ROM and microphone issuesInaccurate forecast of salesLack of customer serviceUse the American taste over the world not compatible in other regions

1996 Technical issues has been resolved1997 All new model launched with more support from SBUs (lesson learned)Acer Aspire SeriesMultinational Corporation ManagementToday Aspire is a series of personal computers aimed at the casual household user or for small business use. the hottest story of the season. leading IDC analystsAcer, Inc.Multinational Corporation Management

Acer, Inc.Multinational Corporation ManagementMarket Share USA and Worldwide 1994COMPANYU.S Market (%)Worldwide Market Share (%)Compaq12.69.8Apple11.58.1Packard Bell11.45.1IBM9.08,5Gateway 20005.22.3Dell4.22.6AST3.92.7Toshiba3.62.4Acer2.42.6HP2.42.5

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Acer, Inc.Multinational Corporation Managementwww.gartner.com/newsroom/id/2301715#4Acer, Inc.Multinational Corporation Management

Acer Inc. 2012 ConditionsSource: www.forbes.com/companies/acer/If I Were Stan ShihMultinational Corporation ManagementLeadership is the process of achieving a dream together, especially when that dream seems impossible to achieve. Stan ShihMultinational Corporation Management

We rely on people and build our business around them. Stan ShihThe Aspire ProjectMultinational Corporation Management

Continue The Aspire ProjectAssemble in AACs plant with support of expertise and parts being imported from SBUsTo make Acer an organization that can think and learn, we must continue to pay tuition as long as mistake are unintentional and long-term profits exceed the cost of education. Stan ShihDont be afraid because of past failure saw it as a learning, consider it as investment rather than a waste learn by actionRecommendationMultinational Corporation ManagementIntegrated Network StructureMultinational Corporation Management

ACER GROUPBUBUBUBUBULocal ResponsivenessGlobal EfficiencyWorldwide Innovation & LearningKnowledge Transfer

Suggestion to Dream MNCMultinational Corporation Management

Toyota in South AfricaSince June 1962, Toyota has been established a manufacturing operations in South Africa (Toyota South Africa Motors Ltd.)Main Products: Corolla, Hilux, Fortuner, DynaAverage of 125,000 vehicles produce per year with 7,000 employeeMain Supplier for Europe and Africa market

Toyota Global VisionMultinational Corporation Management

Toyota2015 Global InitiativesMultinational Corporation Management

Global Brand, Local Touch PhilosophyToyota Environmental TechnologiesMultinational Corporation Management

Hybrid Vehicle

Electric Vehicle

Plug-in Hybrid Vehicle

Fuel-cell VehicleDeploy the development of Green Vehicles abroad from only in Japan to another region including in South Africa While hybrid sales remain minuscule in South Africa, the market has been steadily picking up speed, especially over the last four years.(http://www.engineeringnews.co.za/ - 17th August 2012)An analysis of the sales data for 2012 up to November by Standard Bank showed that the sales growth for hybrid vehicles was 23.6%compared with petrol engine cars at 7.9%.(http://www.moneyweb.co.za/ - 09 January 2013)- The Department of Trade and Industry (DTI) of South Africa has announced plans, aimed at establishing an electric vehicle industry in South Africa.- South Africa is the 13th largest global emitter of CO2. The automotive sector is one of SA's most carbon-intensive, accounting for approximately 20% of emissions.(http://www.southafrica.info/ - 3 May 2013)

Global Brand, Local TouchPhilosophyMultinational Corporation Management

Toyotas Growth Pace ProblemsMultinational Corporation Management

Toyotas Growth Pace ProblemsMultinational Corporation Management

According to news reports, the recall crisis partly lies in Toyotas radical ambition over cost cuts and growth.

Also taking example from the failure of Aspire project, it is a good example for every automaker or PC maker to learn that going forward is favorable only at right pace.

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