8/3/2019 MMTC COMMENDS 4AS ON NON-DISCRIMINATION MEDIA VENDOR POLICY

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3636 16 th Street N.W. Suite B-366

Washington, D.C. 20010Phone: 202-332-0500 Fax: 202-332-0503www.mmtconline.org

For Immediate Release Contact: David HonigTuesday, October 25, 2011 President and Executive Director

dhonig@crossl ink.net and(202) 332-7005

MMTC COMMENDS 4AS ON NON-DISCRIMINATION MEDIA VENDOR POLICY

The Minority Media and Telecommunications Council (MMTC) commends the AmericanAssociation of Advertising Agencies (4As) for todays announcement that it has adopted a

non-discrimination media vendor policy and complaint review process. This historicachievement will directly combat the invidious No Urban and No Spanish Dictates thatcost minority broadcasters millions of dollars annually.

MMTC understands that 4As new policy will extend to all media, including broadcast, print,cable, and online advertising.

Historically, MMTC has served as both a watchdog of industry practices and a conduit bywhich whistleblowers anonymously reported advertisers that appeared to be discriminatingagainst minority media because of the race of their audiences. MMTC will continue to servein these capacities and the new Media Vendor Policy will not change MMTCs roles.

We look forward to the success of the 4As policy, and hope that in time it will be expanded

to encompass other market distorting practices, such as racial discrimination that manifestsitself in rates and contract terms.

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