“Mmm…eating corner café” Business Plan

7/28/2019 Mmmeating corner caf Business Plan

1/21

Management Team:

Gianka Nektaria

Mpairaktari Thaleia

Retzi Marianna


2/21

Vision

To offer the best coffee and studying experience possible and acquire a

dedicated customer following

MissionTo treat our customers with respect and efficiency in a friendly, welcoming and

relaxed environment while serving them the highest quality coffee, tea and

light snacks. Create a respectful and positive working environment for our

employees so that they perform to the best of their abilities.

ValuesPassion for coffee

Respect for our customers

Commitment to excellent quality and superior service


3/21

Created by three friends

Student-oriented coffee shop

Unique computer services Offer the best coffee and studying

experience possible

Went forward after extensive marketresearch and viability studies


4/21

ManagerMpairaktari T.

Attorney Insurance Agent

ConsultantRetzi M.,

Mpairaktari T. &Gianka N.

Mentor and KeyAdvisor

Assistant ManagerGianka N.

Facility & KitchenManager

Retzi M.

Cashier , Front &BackEmployees

AccountantRetzi M.


5/21

Simple & flat structure

Emphasis on multitasking

General Manager: face of the company Assistant Manager/In-Store Manager

Lacking: consultant


6/21

Beverages

Coffee & Tea

Wide selection, imported

Fair Trade selection available Prepared by knowledgeable baristas

Refreshments

Food

Light snacks

Made-to-order sandwiches

Pastry of the day

Mom recipes/ Feel-like-home


7/21

Computer and Internet Services Computer terminals

Wi-Fi

Laptop renting Printing services

Gaming Services Tabletop games

Board games Pool, ping-pong

20% discount to students living in universityresidences


8/21


9/21

Proximity to universities and transportation

Reduced prices

Computing and Internet services

Ventilation and air-conditioning system

Strengths

Number of restrooms

Dependence on:

quickly changing technologies

specific target group

Weaknesses

Price differentiation

Diverse target market

Opportunities

Emerging local competitors

Security concerns

Threats


10/21

Location in the heart of ourtarget group (universitystudents): PolytechnicUniversity & University ofEconomics

Well-designed & comfortablefurniture

Free Wi-Fi

Flyer distribution

Word of mouth

Reward Card

Fair Trade teas and coffees

Beverage price range: 1.50to 2.50 (Major customerbracket: 2025 y.o.)

Become a price leader

Wide range of productsServed in unique mugs

tastes like home

Unique internet and computerservices

Tabletop games (relax & relievestress

Product Price

PlacePromotion


11/21

Location

Patision Street: (one of the most central and

busy streets in Athens)

Public transportation stops nearby (metro, bus,

trolley bus)

Accessible to students, passers by and local

employees


12/21

Organizational Structure and OperationalManagement

2 full-time employees

1-2 part-time employees

Hours of operation: 8:00 p.m. 12:00 a.m.

End of day procedures

Prepare for next day opening Close fund and count cash (deposited next day)

Checking and ordering supplies once a week(Fridays)


13/21

Personnel PlanPersonnel Plan

Year 1 Year 2 Year 3

Owners 28,799.00 30,527.00 32,359.00

Full time 1 14,400.00 15,264.00 16,180.00

Full time 2 12,000.00 12,720.00 13,483.00

Part time 4,800.00 5,088.00 5,393.00

Total People 3 3 3

Total Payroll

59,991.00

63,600.00

67,416.00


14/21


15/21

0200040006000

8000100001200014000160001800020000

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

sales

revenues

months

Total Sales Revenues for year 2013

products

services

total2013

02000400060008000

100001200014000160001800020000

sales

revenues

months


products

services

total2014

0

5000

10000

15000

20000

25000

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Sales

revenues

months


products

services

total2015


16/21

Additional sales and costs might emerge

4% increase in the rent of the shop has been

calculated for each year increase of 6% to employees wages


17/21

April, July, August, December: expected to

face negative cash flows

Make up for these losses from previousmonths revenues


18/21

-10,000

-5,000

0

5,000

10,000

15,000

20,000

25,000

30,000

1 2 3 4 5 6 7 8 9 10 11 12

Net Cash Flow

Cumulative Cash Flow


19/21

Owners Equity

First Year: 172,000.00

Second Year: 145,000.00 Third Year: 140,000.00

Reduced amount of equity for each year

Yearly depreciation of company's assets Many of coffee shops assets will be difficult to

turn into cash


20/21

All owners wish to withdraw

sell the company

Some of the owners wish to withdraw

acquiring shares of other shareholders look for external buyers

sell ones share

negotiate for equity

Other less likely options (more suitable forlong-term involvement)

liquidation

let compnay run dry


21/21

Documents

“Mmm…eating corner café” Business Plan