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Latest News through the Mopar Masters Guild
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Leaders in the sale of quality Mopar Parts.
The exchange of information by like size dealers
in a non-competitive environment. Mopar Masters Guild
In This IssuePresident Rick Cutaia ............................... 2
Johnson Rules at Mopar Mile-High
NHRA Nationals ....................................... 4
Opinions ....................................................... 5
NJ Introduces Legislation to Ban
Fake Airbags ............................................... 6
ABAT Hosts Inaugural Meeting ....... 7-8
Guest Editorial - Communication ......... 9
MMG Supporting Vendors .............10-11
Autobody News ........................................12
UPS .............................................................13
FenderBender/Ratchet+Wrench .........14
Katzkin .......................................................15
Reynolds & Reynolds..............................16
Rousseau Storage .....................................17
Elite Extra...........................................18-19
OEConnection ....................................20-21
ADP ......................................................22-23
Magneti-Marelli ......................................24
Mopar Service Drive Store ...................25
How to Market to Millennials ........26-27
Passages - Janet Wennerstrom .............28
State Farm Ordered to Pay ...................28
Auto Glass Controversy Continues ....29
2014 MMG Committee..........................30
July - Aug 2014
Mopar Block Party Kick Starts Mopar
Mile-High NationalsPage 3
Chrysler Signs PatentLicense Agreement,
Ends LawsuitPage 7
2
Mopar Masters Guild Magazine
July - Aug 2014
From the Desk of MMG President Rick Cutaia
“PASSION”While at the last mee ng forum with Mopar, one word kept coming up over and over again. It kept coming back. Whether it was dur-ing our mee ngs, happy hour with friends, or just enjoying a nice meal with those same business-minded friends; this word just kept repea ng.
Not being one to believe in coincidence, I took the me to look through my notes from the New Or-leans trip. (You all remember that trip- New Orleans liked us so much that it insisted on us extending our me!)
While glancing through those notes, there it was. That word. Passion.
Do I have it? Do I s ll have “passion”? Honestly, I couldn’t say that I did. The enthusiasm just wasn’t there. Like some of you, I have been in the same posi on for eighteen years, and over me, we get caught up in the pit of doing the same rou ne over and over again. The job can get so predictable, that I can sit in my offi ce and foresee the next obstacle that was coming, almost like clockwork.
The way of doing business is much diff erent now than it was fi ve years ago and it will most certainly be diff erent fi ve years from now. A normal day just is not normal anymore. I constantly have to handle things that take up so much of my me. The me spent on mundane things is the me that I would like to have reserved for implemen ng and growing my business. I would like to fi nd that fi re that I had eighteen years ago, when I was given the opportunity to manage the parts department.
So we move forward, and we face the changes and expecta ons that are placed upon us. In doing so, how do we fi nd that “passion” that we all once had? How do we keep the passion once we have made it- our departments are successful, we are successful?
Here’s what we do. We maintain. We fi ght to keep the passion, the fi re, and the energy that made us who we are in our professions.
Sincerely,
Rick CutaiaMMG [email protected]
3
The exchange of information by like sized dealers in a non-competitive environment.
Leaders in the Sale of Quality Mopar Parts
MOPAR BLOCK PARTY KICK STARTS MOPAR MILE-HIGH NATIONALS
Mopar brought horsepower to the Denver area off the track, as thousands of Mopar fans and drag race enthusiasts turned out for the annual Mopar Block Party, held July 17 on the eve of the Mopar Mile-High NHRA Na onals.
Now in its 13th year, the Mopar Block Party once again packed the streets of downtown Golden, Colorado. Fans met their favorite NHRA stars at the Team Mopar autograph session, lined up to check out Mopar display cars and race machines and received informa on about Mopar Express Lane service and Magne Marelli Quality Auto Parts Off ered by Mopar at the many booths that lined the streets of Golden.
Also on display at the Block Party was a brand-new beast from the Dodge brand — the fastest muscle car ever, the 707 horsepower 2015 Dodge Challenger SRT Hellcat. Dodge also unleashed the SRT Hellcat at the drag strip, as Richard Rawlings, from Discovery Channel’s Fast N’ Loud reality show, took part in a spe-cial race that pi ed his modern-day Challenger against a classic 1971 Dodge Challenger HEMI. Rawlings’ smoky burnout brought the crowd to its feet, with the Hellcat ul mately taking the win at the fi nish line.
To help mark the 50th anniversary of the introduc on of the Gen II 426 Race HEMI engine to motorsports compe on, Mopar chose Tom Hoover, regarded as the father of the HEMI, as Grand Marshal for the Mopar Mile-High Na onals. On race day, Mopar presented Hoover with the Mopar President’s Award in recogni on of his contribu ons, loyalty and service to the Mopar brand. Hoover began his career as a Chrysler Corpora on engineer and progressed to leading a performance revolu on, which included the 426 HEMI, whose architecture is s ll used in NHRA compe on.
Look for the Mopar brand to con nue its visits to Golden and Bandimere Speedway in the near future. During pre-race fes vi es for the event, Mopar announced a three-year extension of the brand’s tle rights sponsorship of the Mopar Mile-High Na onals, which began in 1989. The brand’s current 26-year re-la onship is the longest running tle sponsorship in the NHRA Mello Yello Drag Racing Series, and among the longest in all of motorsports.
Source: Mopar Momentum
4
Mopar Masters Guild Magazine
July - Aug 2014
Johnson Rules at Mopar Mile-High NHRA Nationals
Allen Johnson did it again. For the third consecu ve season, and for the sixth me in the last eight years, Johnson powered to the NHRA Pro Stock victory at the Mopar Mile-High NHRA Na onals on Sunday, July 20, bringing home yet another trophy for his primary sponsor Mopar at the brand’s headline event.
Johnson drove his “Magne Marelli Quality Auto Parts Off ered by Mopar” Dodge Dart past Tommy Lee, Chris McGaha and Dave Connolly to set-up an all-Mopar fi nal against teammate Jeg Coughlin Jr. and his JEGS.com/Mopar Dodge Dart. In his eighth consecu ve fi nal round at Bandimere Speedway, located near Denver, Johnson drove to his quickest run of elimina ons, a 6.930-second elapsed me at 198.61 mph, while Coughlin was a bit too early on the tree, fouling out on a red-light, giving Johnson his sixth Mopar Mile-High NHRA Na onals crown.
The win was the 24th of Johnson’s career and fourth of the season, and comes during Mopar’s marking of the 50th anniversary of the Gen II 426 Race HEMI® engine, as well as the celebra on of 100 years of the Dodge brand. The showdown also marked the third-straight all-Mopar Pro Stock fi nal at Bandimere (John-son defeated Colorado na ve V. Gaines in the money round in 2012 and 2013).
“This team just con nues to fi nd a way to do it,” said Johnson, who with the victory is now second all- me in Pro Stock wins at the venue, behind only Pro Stock legend Bob Glidden. “We want to win here for
Mopar and Magne Marelli, and my guys step up, and I step up. It’s a confi dence thing. It’s just deep in our gut, and we keep doing it.”
“Congratula ons to Allen (Johnson) and the team for driving the Magne Marelli Off ered by Mopar Dodge Dart to an incredible sixth career win at Bandimere Speedway,” said Pietro Gorlier, President and CEO — Mopar, Chrysler Group’s service, parts and customer-care brand. “What a great way to add to our celebra- on of the Gen II 426 Race HEMI at our signature event.”
Carrying special Gen II 426 Race HEMI 50th Anniversary Tribute graphics on his Mopar Dodge Charger R/T Funny Car, which was named the Best Appearing Car at the event, Ma Hagan advanced as far the quar-terfi nals, knocking off Alexis DeJoria in the fi rst round before losing to John Force in the second round a er smoking the res.
Source: Mopar Momentum
5
The exchange of information by like sized dealers in a non-competitive environment.
Leaders in the Sale of Quality Mopar Parts
Opinions
Opinion: “A personal view: the view somebody takes about an issue, especially when it is based solely on per-sonal judgment.”
I would like to encourage and challenge our guild membership to get involved and to off er their opinions and ideas (informa on) for the whole group to consider. These opinions could and should be off ered up through the many diff erent outlets the guild provides. This magazine is certainly one medium. The guild has a Facebook page, and our website and forum are other excellent tools that could be used to present ideas.
Like most organiza ons, we are a diverse group and have many diff erent ideas and belief systems about how things should work and how outside market forces will impact our businesses.
One of the strengths of our organiza on has been our ability to exchange ideas and opinions, best stated by our mo o:
“The exchange of informa on by like-size dealers in a noncompe ve environment.”
In this age of poli cal correctness, and o ut of fear of rejec on, we may some mes become so reserved that we fail to express ideas, unless we have evidence that most of our group agrees. (Obviously those who know me understand this isn’t, nor has it been, my problem.) I would like to ask our Newsle er Chairperson, Don Cushing to encourage an ar cle in each of our magazine publica ons that allows members to express their opinions. This could be done with anonymity or be a signed ar cle. Members have given me various reasons for not presen ng their ideas, such as everyone is probably already doing it their way, it might be too radical for the group to consider, or other managers might think their idea is stupid. All of us have thought those things at one point or another, and to make a diff erence, it some mes takes a li le courage to step out in spite of these reserva ons. I can promise you that these fears are almost always unfounded!
We should allow almost all ideas while maintaining a few rules of courtesy, decency, and common sense, as long as every one of these editorials is followed by a disclaimer such as, “This ar cle is not necessarily endorsed by, nor the opinion of the Mopar Masters Guild, but an avenue to off er diverse views.”
Submi ed by
Marvin WindhamParts Director - Benchmark Chrysler Dodge Jeep Ram
6
Mopar Masters Guild Magazine
July - Aug 2014
New Jersey Latest State to Introduce Legislation to Ban Fake Airbags
State Assembly and Senate bills introduced last week seek to prohibit the manufacture, sale, or instal-la on of counterfeit or nonopera onal air bags in a motor vehicle.
New Jersey Assemblywoman Anne e Quijano on June 9 introduced Assembly Bill 3364 that seeks to seek to prohibit the manufacture, sale, or installa on of counterfeit or nonopera onal air bags in a motor vehicle.
The measure contains language similar to that found in legisla on and laws introduced in several other states over the last year. An iden cal bill was also introduced in the New Jersey Senate on June 12 by Senator Peter J. Barnes III.
Under the provisions of this bill, as introduced, a person who “manufactures, imports, installs, rein-stalls, sells, or off ers for sale any device with the intent that the device replace an air bag in any motor vehicle and knows or reasonably should know that the device is a counterfeit air bag, a nonfunc onal air bag, or does not meet certain federal safety requirements is guilty of a fourth degree crime.”
A fourth degree crime is punishable by up to 18 months imprisonment, and a fi ne of up to $10,000, or both.
The bill also includes language that seeks to make it illegal to disable or cause the vehicle’s diagnos c system to make it seem like a func oning airbag is installed.
The bill would also make it a fourth degree crime for anyone “…who sells, installs, or reinstalls in any motor vehicle a device that causes the motor vehicle’s diagnos c system to inaccurately indicate that the vehicle is equipped with a func onal air bag when a counterfeit air bag, a nonfunc onal airbag, or no air bag has been installed…”
The bill would also make each instance where a counterfeit or nonfunc oning airbag was installed count as a separate viola on.
Viola ons under the bill would also be treated as an unlawful prac ce under the consumer fraud act in the state and would be punishable by a penalty of not more than $10,000 for the fi rst off ense or $20,000 for further off enses. Also, an injured party could be awarded triple damages and costs under the bill language.
Source: www.collisionweek.com
7
The exchange of information by like sized dealers in a non-competitive environment.
Leaders in the Sale of Quality Mopar Parts
LKQ Corporation and Chrysler Sign Patent License Agreement, End Lawsuit
Agreement brings end to lawsuit fi led by Chrysler in January
LKQ Corpora on announced it has entered into a Patent License Agreement with Chrysler Group LLC that grants LKQ a license under certain Chrysler design patents in connec on with LKQ’s distribu on and sale of a ermarket collision parts in the United States. As part of the agreement, Chrysler will dismiss the complaint it fi led in January 2014 against LKQ alleging that the distribu on of certain a er-market parts by LKQ infringed Chrysler’s design patents rela ng to its Dodge Ram pickup truck.
Further details about the agreement and its terms and condi ons are confi den al.
On January 16, Chrysler Group LLC fi led a lawsuit against LKQ Corpora on and Keystone Automo ve Industries, Inc. in the U.S. District Court in the Eastern District of Michigan. The complaint alleged that LKQ and Keystone infringed upon 10 design patents owned by Chrysler covering Ram brand vehicles.
Lawsuits involving automo ve design patents started over nine years ago. In December 2005, a similar suit was fi led by Ford with the U.S. Interna onal Trade Commission (ITC) claiming that certain a er-market parts violate patents held by the automaker. Keystone Automo ve Industries, Inc. was iden -fi ed as a respondent in that ac on. Ford’s patents were upheld and in April 2009, LKQ reached a deal with Ford to sell copies of Ford patented crash parts.
Last November, the Automo ve Body Parts Associa on (ABPA) fi led a lawsuit in the United States District Court for the Eastern District of Texas against Ford Global Technologies, LLC that seeks to have design patents for body parts ruled invalid.
ABAT Hosted Inaugural Meeting June 18 On Wednesday, June 18, the newly-formed Auto Body Associa on of Texas (ABAT) held their Inaugural Meet-ing, featuring guest speaker Barre Smith, President and Founder of Auto Damage Experts, Inc. Burl Richards, Ac ng President of ABAT, believes the mee ng went very well with over 80 a endees present.
“The event exceeded our expecta ons as we originally were expec ng about 40-60 par cipants, but as the mee ng got closer and we received more responses, it was obvious that we should prepare for more. We be-lieve that, as word gets out and posi ve changes begin to happen, we will have even more par cipa on which will be crucial as it will truly take a group eff ort to get things turned in the right direc on.”
ABAT organizers were excited about the various collision repair industry fi elds represented at the mee ng as well as the interest expressed by distant shops. In addi on to body shop representa ves from all across
Continued on Page 8
8
Mopar Masters Guild Magazine
July - Aug 2014
eastern Texas, a endees included vendors and jobbers such as Kent Automo ve, English Color, Paint Works and BASF who sponsored the food at the event. Representa ves from Gulf States Toyota were also present as well as two members from “Team PRP” Highway Auto Parts and even Snyder’s Auto Salvage, visi ng from Temple, TX, which is nearly 200 miles away.
A er opening with prayer and the Pledge of Allegiance, Smith led the group in a discussion about the fact that “when it comes to An -Trust laws, we must abide by them, but that in no way restricts us, as collision repair shops, from discussing the viable issues that we face,” Richards recalls. “Being scared to discuss issues only keeps us where the insurance companies want us – uninformed.”
Smith also discussed the problem with many required repair procedures going overlooked and unpaid and how, when omi ed, these can create signifi cant, yet unnecessary, liability issues for the repair facility. A er highligh ng these processes and explaining how shops can prevent being subjected to this extraneous liability, Smith presented on the value of Variable Rate Surveys and how this informa on, when gathered properly, can indicate the labor rates in specifi c areas, as well as to highlight defi ciencies in training, cer fi ca ons and equip-ment.
Following Smith’s presenta on, a endees discussed ABAT’s mission which is “to create an environment of professionalism, respect and accountability while also having the ability to collect fair and reasonable compen-sa on for repairs,” Richards explains. Lastly, the group debated the possibility of invi ng CSI to conduct a rate survey in their region, an ini a ve that will be put to a vote at ABAT’s next mee ng.
Overall, a endees responded very posi vely to ABAT’s Inaugural Mee ng and seemed ready to meet again as soon as possible. ABAT fulfi lled their purpose for this mee ng which was, according to Richards, “to educate shop owners and managers of their rights, not as the insurance companies instruct, but to be open to discus-sion with other shops without being fearful.”
Richards further explains that the forma on of ABAT and all associa on-sponsored events are important because “as vehicle technology increases and insurance companies want to pay less and less for procedures and opera ons required to restore vehicles to their pre-loss condi on, we must remain profi table in order to educate and equip our shops with the necessary tools to put ‘safe’ vehicles back on the road.”
ABAT has schedule a board mee ng on July 2 to discuss their upcoming agenda, and they hope to hold their next mee ng at the end of July or early in August. For more informa on about ABAT, contact Burl Richards at [email protected] This e-mail address is being protected from spambots. You need JavaScript enabled to view it .
Source: www.AutoBodynews.com
Continued from Page 7
9
The exchange of information by like sized dealers in a non-competitive environment.
Leaders in the Sale of Quality Mopar Parts
CommunicationA guest editorial submi ed by Marvin Windham - Parts Director - Benchmark CJDR
Some mes in our business we all feel overwhelmed. This is even more prevalent when given an extracurricular responsibility, such as being an offi cer in our organiza on. Fortunately we have been given a great opportunity in our organiza on to improve our communica on by using Gerry Oakes, now that he has cut back some on his Baxter responsibili es.
This doesn’t absolve the offi cers and other execu ve c ommi ee members from their responsibili es, but he will certainly be able to provide valuable help!
I think our communica on has been lax in the guild going back several years for the very reasons stated above. Now is the me to fi x our problem and to do be er going forward.
Some poten al ideas we may need to address:
We need an accurate list of our membership and poten al members, and this list must be maintained.
Everyone on this list needs to have a one-on-one conversa on with a current, ac ve member a few mes every year to let them know fi rsthand what is happening within our guild.
Once we get a good list, offi cers and execu ve commi ee members should have a goal to personally speak to those managers outside their normal circles. Maybe set a goal of ten managers per month?
We need to do a be er job of no fying membership of our upcoming mee ng plans.
Give an accurate and full accoun ng of the various mee ngs that many of us a end on the guild’s behalf throughout the year.
When a new member pays his or her dues, it should trigger a series of events, including sending a le er to welcome the new member to the guild, adding the new member to all the guild mailing lists (including this magazine), and placing a call to answer ques ons and make sure the new member knows what to expect.
While e-mail is the preferred method of communica on for most of us, it isn’t for everyone. I think mee ng announcements and details should be sent out via a le er through the USPS, which would be two mailings per year.
At a minimum once a quarter the offi cers and execu ve commi ee should have a conference call to see if any issues should be addressed and to make sure we are on track.
These are my opinions—what are yours?
Marvin Windham
“This ar cle is not necessarily endorsed by nor the opinion of the Mopar Masters Guild, but an avenue to off er diverse views.”
10
Mopar Masters Guild Magazine
July - Aug 2014O
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11
The exchange of information by like sized dealers in a non-competitive environment.
Leaders in the Sale of Quality Mopar PartsO
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12
Mopar Masters Guild Magazine
July - Aug 2014
13
The exchange of information by like sized dealers in a non-competitive environment.
Leaders in the Sale of Quality Mopar Parts
Are they buying from you?
70% of Shoppers Prefer Buying Auto Parts Online
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For more informationContact UPS at 800-567-9989 or visit the Chrysler MarketCenter site within DealerConnect.
Source: UPS Pulse of the Online Shopper™, A Customer Experience Study: Automotive Parts & Accessories Buyers, October 2013
© 2014 United Parcel Service of America, Inc. UPS, the UPS brandmark and the color brown are trademarks of United Parcel Service of America, Inc. All rights reserved.
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Mopar Masters Guild Magazine
July - Aug 2014
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Mopar® Collision Repair Parts provide the right fit, finish and structural
integrity to repair your customers’ Chrysler, Jeep®, Dodge or Ram vehicles
to like-new condition.Moss Bros has them in stock. Right now! Call us today.
Authentic O.E. collision parts. Fast delivery! Made to Chrysler Group LLC O.E. specifications.
Collision parts priced right.
MOSS BROS HAS COMPETITIVE PARTS
COMPETITIVE PRICESMOPAR®. BUY THE RIGHT PART
Rights Reserved. Chrysler, Jeep, Dodge, Ram, SRT and Mopar are registered trademarks of Chrysler Group LLC. Printed in U.S.A.
Moss Bros Delivers the
Check out MoparRepairConnection.com for resources, promotions and technical information.
WE HAVE OVER 40 DELIVERY
TRUCKS, 90 PARTS EMPLOYEES
AND 18 WHOLESALE SPECIALISTS
DEDICATED TO PROVIDING YOU
WITH THE BEST SERVICE!
43582_Custom_F_FB (2).indd 1
Doesn’t it make sense to have one trusted source for all the parts you need for your Chrysler, Jeep®, Dodge, Ram and SRT ® customers? There’s no need to shop around because Mopar® has the right parts at the right price.
We’re Your One-Stop Source for Genuine Mopar® Parts.
©2014 Chrysler Group LLC. All Rights Reserved. Chrysler, Jeep, Dodge, Ram, SRT and Mopar are registered trademarks of Chrysler Group LLC. Printed in U.S.A.
A U T H E N T I C P E R F O R M A N C E
Call us today for the Mopar® part you need — fast.
Check out MoparRepairConnection.com for resources, promotions and technical information.
(800) 299-9550 Nationwide(225) 926-5755 Local(225) 922-9043 Fax
Mon.–Fri. 7:00 a.m.–6:00 p.m.Sat. 8:00 a.m.–2:00 p.m.
43378_GEN2_F_FB.indd 1
Shop at Our Supermarket.
Not at the Aftermarket.
EVERY PART ON
YOUR LIST, ALL IN
ONE PLACE
©2014 Chrysler Group LLC. All Rights Reserved. Chrysler, Jeep, Dodge, Ram, SRT and Mopar are registered trademarks of Chrysler Group LLC. Printed in U.S.A.
A U T H E N T I C P E R F O R M A N C E
Call us today for the Mopar® part you need — fast.
2309 S. State Street
Salt Lake City, UT 84115
Order Hot Line:
(800) 876-6727 or (801) 487-3625
Fax: (801) 484-6840
MON.–FRI. 8:00 A.M.–6:00 P.M.
SAT. 8:00 A.M.–3:00 P.M.
12/4/13 11:39 AM
Keep your prices fit and trim.
Now you can spec Authentic Mopar® Collision repair parts at a slimmer price. Just send us your
repair estimate and we’ll offer pricing that competes against the aftermarket. Exercise your rights
to use Mopar Parts.
AUTH
ENTI
C PE
RFOR
MAN
CE
©2013 Chrysler Group LLC. All Rights Reserved. Chrysler, Jeep, Dodge, Ram, SRT and Mopar are registered trademarks of Chrysler Group LLC.
Printed in U.S.A.
EXCITING
CHANGES COMING!
2309 S State Street Salt Lake City, UT 84115
P: 1-800-876-6727
BUY BETTER — BUY HINCKLEY!
Mon.–Fri. 8:00 a.m.–6:00 p.m.
Sat. 8:00 a.m.–3:00 p.m.
2/19/13 11:58 AM
Shop at Our Supermarket. Not at the Aftermarket.
EVERY PART ON YOUR LIST, ALL IN ONE PLACE
©2013 Chrysler Group LLC. All Rights Reserved. Chrysler, Jeep, Dodge, Ram, SRT and Mopar are registered trademarks of Chrysler Group LLC. Printed in U.S.A.
Come see our new supermarket! 35,000 sq. ft. warehouse!
OF COUNTRYSIDE5436 Dansher Road Countryside, IL 60525
P: (708) 579-5399F: (708) 352-2875MON.–FRI. 7:30 A.M.–5:30 P.M.
SAT. 7:00 A.M.–3:00 P.M.ORDER PARTS ONLINE MoreOEMParts.com
Check out MoparRepairConnection.com for resources, promotions and technical information.
A U T H E N T I C P E R F O R M A N C E
45449_CC9_F_RW.indd 1
A U T H E N T I C P E R F O R M A N C E
The Mopar® 3-Year/100,000-Mile
Powertrain Parts Warranty
When you have confidence in your products, you
stand behind them. That’s the idea behind the Mopar®
3-Year/100,000-Mile Powertrain Parts Warranty. One of the
industry’s most comprehensive reman parts warranties:
Relabel(RL) powertrain products
at 1-866-OE-PARTS
QUALITY
FOR THE LONG HAUL
1313 Grants Mill Way
P: (800) 633-4304
WE CAN PRICE MATCH MOST ETITORS!
4/22/13 5:36 PM
©2013 Chrysler Group LLC. All Rights Reserved. Chrysler, Jeep, Dodge, Ram, SRT and Mopar are registered
A U T H E N T I C P E R F O R M A N C E
Daily Delivery Av
Check out MoparRepairConnection.com for resources, promotio
17950 Burt StreetOmaha, NE 68118
P: F: (
MONSAT. 8
61210_GEN2_F_RW.indd 1
WHEN TIME IS CRITICAL,
PERFORMANCE IS ESSENTIAL
rved. Chrysler, Jeep, Dodge, Ram, SRT and Mopar are registered trademarks of Chrysler Group LLC. Printed in U.S.A.
A U T H E N T I C P E R F O R M A N C E
ARTS IS OUR BUSINESS; SERVICE IS OUR SALESMAN.
irConnection.com for resources, promotions and technical information.
M Northfield Dodge Rameld Avenue NEids, MI 49525
www.kmdodge.com
P: (800) 999-9470 or (616) 363-1540
F: (866) 363-4280 or (616) 363-4280Wed. 7:30 a.m. –8:00 p.m.
Mon., Tue., Thur., Fri. 7:30 a.m.–6:00 p.m.
2
SUPER
AND ENGIN
COMPE
A U T H E N T I C P E R F O R M A N C E
©2014 Chrysler Group LLC. All Rights Reserv
are registered trademarks of Ch
Check out MoparRepairConnection.com for re
NEW CENTURY DODGE
WHOLESALE PARTS
14920 W 101st Terrace
Lenexa, KS 66215ww
Orde(800(913
Mon
AFTERMARKET PARTS!
ARE YOUR REPAIRS GOING EXTINCT?
KEEP IT AUTHENTIC!
GET REAL. GET MOPAR.
©2014 Chrysler Group LLC. All Rights Reserved. Chrysler, Jeep, Dodge, Ram, SRT and Mopar
are registered trademarks of Chrysler Group LLC. Printed in U.S.A.
A U T H E N T I C P E R F O R M A N C E
28400 Van Dyke Ave
Warren, MI 48093
Phone: (800) 573-3166
Fax: (586) 573-3875
www.galeanasvandykedodge.net
12/4/13 11:32 AM
Keep your prices fit and trim.
Now you can spec Authentic Mopar® Collision repair parts at a slimmer price. Just send us your
repair estimate and we’ll offer pricing that competes against the aftermarket. Exercise your rights
to use Mopar Parts.
AUTH
ENTI
C PE
RFOR
MAN
CE
©2013 Chrysler Group LLC. All Rights Reserved. Chrysler, Jr are registered trademarks of Chrysler Group LLC.
EXCITING
HANGES COMING!
2309 S State Street Salt Lake City, UT 84115
P: 1-800-876-6727
BUY BETTER — BUY HINCKLEY!
Mon.–Fri. 8:00 a.m.–6:00 p.m.
Sat. 8:00 a.m.–3:00 p.m.
2/19/13 11:58 AM
A UTH
E NT I
C PE
R FOR
MAN
CE
BIRDS FLY.FISH SWIM.WE CONQUEST.Those who think authentic O.E. Mopar® quality parts can’t compete with the aftermarket
on pricing are in for a wake-up call. Fax a complete estimate to us and just watch as our
aggressive pricing on over 10,000 of the most popular part numbers, including hoods,
fenders, grilles, fascias, bumpers, lamps, A/C condensers and radiators leads you
back to Mopar. All it takes is an estimate, a few minutes and your desire to be the best.
Contact our dealership today for pricing.
We’ll match the price on aftermarket crash parts.
Send us your entire estimate today.
4500 W Plano PkwyPlano, TX 75093
Order Hot Line: (866) 522-5136 or (469) 467-1699
Fax: (469) 467-1655Mon.–Fri. 7:00 a.m.–7:00 p.m.
Sat. 8:00 a.m.–5:00 p.m.©2014 Chrysler Group LLC. All Rights Reserved. Chrysler, Jeep, Dodge, Ram, SRT and Mopar
are registered trademarks of Chrysler Group LLC. Printed in U.S.A.
67703_COL8_F_FB.indd 1
PRECISION
REMANUFACTURING
Authentic Mopar® Powertrain.
©2014 Chrysler Group LLC. All Rights Reserved. Chrysler, Jeep, Dodge, Ram, SRT and Mopar are registered trademarks of Chrysler Group L
A U T H E N T I C P E R F O R M A N C E
RAIRDON’S
WHOLESALE PARTS
Your Mopar Parts Experts
Kirkland, WA 98034 www.rairdon.com
Parts Direct:
(425) 823-3610
Fax: (425) 823-8645
RW indd 1
AIN'T NOTHIN' LIKE THE REAL THINGWhen your reputation’s at stake, give your Chrysler, Jeep
® , Dodge, Ram and SRT® customers the best combination of quality and value. Only Mopar® parts are designed in accordance with Chrysler Group LLC specifications for the quality you can count on and the value your customers demand.
We’re Your One-Stop Source for Authentic Mopar® Parts.
©2014 Chrysler Group LLC. All Rights Reserved. Chrysler, Jeep,
Dodge, Ram, SRT and Mopar are registered trademarks of
Chrysler Group LLC. Printed in U.S.A.
A U T H E N T I C P E R F O R M A N C E
1825 N. University PkwyProvo, UT 84604Order Hot Line:(800) 228-1358 or (801) 356-4160
Fax: (801) 356-4168MON.–FRI. 7:00 A.M.–6:00 P.M.SAT. 8:00 A.M.–5:00P.M.
45506_GEN1_H_W.indd 1
A
MOPAR HAS BEEN BUILDING UNPARALLED QUALITY MOTOR PARTS SINCE 1937!
912_Custom_F.indd 1
®
11550 LBJ Freeway, Dallas, TX 75238Order Hot Line: 866.833.7278dallaspdc.com M-F 7-7. Sat 7-5
Scan to visit our website!S
IMPORTED FROM DETROIT™, DISTRIBUTED BY DALLAS DODGE
COMPETITIVE PRICING | 10 WHOLESALE REPS | HUGE DELIVERY AREA
© 2014 Chrysler Group LLC. All Rights Reserved. Chrysler, Jeep, Dodge Ram
and Mopar are registered trademarks of Chrysler Group LLC. Magneti Marelli is
a registered trademark of Magneti Marelli S.p.A.
.
DallasDodge_0114.indd 1
Doesn’t it make sense to have one trusted source for
all the parts you need for your Chrysler, Jeep
®, Dodge, Ram and SRT
We’re Your One-Stop Source for Genuine Mopar® Parts.
A U T H E N T I C P E R F O R M A N C E
©2013 Chrysler Group LLC. All Rights Reserved. Chrysler, Jeep, Dodge, Ram, SRT and Mopar are registered trademarks of Chrysler Group LLC. Printed in U.S.A.
Virginia Beach, VA 23452www.hallchryslerdodgejeep.com
F: (757) 498-2228MON.–FRI. 7:30 A.M.–7:00 P.M.
SAT. 8:00 A.M.–5:00 P.M._Q_RW.indd 1
Shop at Our Supermarket.
Not at the Aftermarket.
SUPERIOR QUALITY
AND ENGINEERING AT A
COMPETITIVE PRICEA U T H E N T I C P E R F O R M A N C E
©2014 Chrysler Group LLC. All Rights Reserved. Chrysler, Jeep, Dodge, Ram, SRT and Mopar
are registered trademarks of Chrysler Group LLC. Printed in U.S.A.
Call us today for the Mopar®
part you need — fast.
Check out MoparRepairConnection.com for resources, promotions and technical information.
NEW CENTURY DODGE
WHOLESALE PARTS
14920 W 101st Terrace
Lenexa, KS 66215
www.ncdwsparts.comOrder Hotline:
(800) 383-5183 or
(913) 642-4907
Mon.–Fri. 8:00 a.m.–5:00 p.m.
11/4/13
RDDSSS FFFFFFFFFFFFIIIIIIIISSSSSSSSHHHHHHH SSSSSWWWIMWE CO
RRRRREEEEEEMMMAF
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Call us tod
1839 Central PaYonkers
AIN'T NOTHTHE REAWe’re Your One
Authen
F O R M A N C E
p at Ourp a
Supermarkep
t.
Not at the Aftermarket.
UALITY
NG AT A
VE PRICE
served. Chrysler, Jeep, Dodge, Ram, SRT and Moparpar
of Chrysler Group LLC. Printed in U.S.A.
us today for the Moparr®rrrr
part you need — fast.t.
esources, promotions and technical informationw.ncdwsparts.comotline:
83-5183 or
42-4907
–Fri. 8:00 a.m.–5:00 p.m.
.
n
We Stock a Huge Inventory of
Authentic Mopar® Parts.
Shop at Our Supermarket. Not at the Aftermarket.
© 2012, Chrysler Group LLC. All rights reserved. Chrysler, Jeep, Dodge, Ram, SRT and Mopar are registered trademarks of Chrysler Group LLC. Printed in U.S.A.
Check out MoparRepairConnection.com for resources, promotions and technical information.
New York, NY
Dover, DE
Atlantic City, NJ
Harrisburg, PA
Williamsport, PA
Gettysburg, PA
Baltimore, MD
Scranton, PA
Doylestown, PA
Bloomsburg, PA
Philadelphia, PA
Sussex, NJ
Fred Beans Delivery Area
131 Doyle Street
Doylestown, PA 18901
Collision Order Hot Line:
(877) 942-3267
New Customers Call Larry Morris,
Sales Manager:
(877) 942-3267 ext. 1420
www.fbparts.com
Mon.–Fri. 8:00 a.m.–5:00 p.m.
dd 1
2/10/12 3:28 PM
AIN'T NOTHIN' LIKE
THE REAL THING
When your reputation’s at
stake, give your Chrysler,
Jeep® , Dodge, Ram and
SRT® customers the best
combination of quality
and value. Only Mopar®
parts are designed
in accordance with
Chrysler Group LLC
specifications for the
quality you can count
on and the value your
customers demand.
We’re Your One-Stop Source for
Authentic Mopar® Parts.
© 2012 Chrysler Group LLC. All Rights Reserved. Chrysler, Jeep, Dodge, Ram, SRT and Mopar are registered trademarks of Chrysler Group LLC. Printed in U.S.A.
Check out MoparRepairConnection.com for resources, promotions and technical information.
Order Hot Line:
(888) 904-3842
M–F 7:00 a.m. – 6:00 p.m.
Sat. 7:00 a.m. – 5:30 p.m.
1000 Concord St. S.
St. Paul, MN 55075
WE’RE YOUR SOURCE FOR AUTHENTIC MOPAR® PARTS.
Order Hot Line:
(888) 474-2359
M–F 7:00 a.m. – 5:00 p.m.
Sat. 7:00 a.m. – 4:00 p.m.
11144 Stillwater Blvd.
Lake Elmo, MN 55042
3/6/13 10:04 AM
are the BIG 3!r th B
Now that you know we have the quality Mopar parts readily available, it all
comes down to service. Let our trusted parts advisors help answer all of your
questions, and our parts delivery drivers get you those parts fast. Our goal is
to serve you, so you can serve your customers.
People trust the Mopar brand because of the quality that goes into every
part that is produced. Quality Mopar parts stand the test of time, unlike
aftermarket substitutes. Don’t sacrifice quality and your shop’s reputation.
You need it, and we’ve got it. From brake pads and oil filters, to engines and
transmissions, you can count on our huge inventory to stock the parts you are
looking for. We know you need the part, that’s why we make sure it is available..
Chrysler Group LLC. All Rights Reserved. Chrysler, Jeep, Dodge, Ram, SRT and Mopar are registered trademarks of Chrysler Group LLC. Printed in U.S.A.
DODGEHQ.COM
4175 W 3500 S, West Valley, UT 84120
Hours: M–F 7AM–6PM, SAT 8AM–5PM
Find us on
facebook.com/KenGarffMopar
Phone: (801) 955-0697(801) 988-1476
(800) 662-4050Y MOPAR. INSTALL MOPAR. TRUST MOPAR.
®
The Facebook logo is a registered trademark of Facebook, Inc.
WORLD–CLASS
SERVICE
RTSVAILABILITY
LITYPAR PARTS
®
3/18/13 3:09 PM
A UTH
E NT I
C PE
R FOR
MAN
CE
Those who think authentic O.E. Mopar® quality parts can’t compete with the
aftermarket on pricing are in for a wake-up call. Fax a complete estimate to us
and just watch as our aggressive pricing on over 10,000 of the most popular part
numbers, including hoods, fenders, grilles, fascias, bumpers, lamps, A/C condensers
and radiators leads you back to Mopar. All it takes is an estimate, a few minutes
and your desire to be the best. Contact our dealership today for pricing.
We’ll match the price on aftermarket crash parts. Send us your entire estimate today.
YES, WE CONQUEST.
Check out MoparRepairConnection.com for resources, promotions and technical information.
17950 Burt StreetOmaha, NE 68118P: (800) 642-1524 | F: (402) 493-1902Mon.–Fri. 7:00 a.m.–5:30 p.m.Sat. 8:00 a.m.–3:30 p.m.Daily Delivery Available!
©2014 Chrysler Group LLC. All Rights Reserved. Chrysler, Jeep, Dodge, Ram, SRT and Mopar
are registered trademarks of Chrysler Group LLC. Printed in U.S.A.
61210_COL9_F_FB.indd 1
©2014 Chrysler Group LLC. All Rights Reserved. Chrysler, Jeep, Dodge, Ram, SRT and Mopar a
FIAT is a registered trademark of Fiat Gro
used under license by Chrysler Group LLC. Magn
Call us today for the Magneti Marelli
part you need — fast.
1839 Central Park Avenue Yonkers, NY 10710
P: (800) 967-5298 F: (914) 361-1508
If you’re going to fix it, we’ve got the parts you need.
Mon.–Fri. 8:00 a.m.–5:00 p.m.
Sat. 8:00 a.m. –2:00 p.m.
(Saturday Only: (914) 361-1508)
Magneti Marelli: Quality Parts, Exceptional Value, Broad Applications
If it’s waiting in line at your shop, we’ve got the parts you’ll need to fix it. We’ve added
Magneti Marelli parts to our inventory, providing world-class maintenance and repair
components for all vehicle makes, including Honda, Ford, GM, Hyundai, Kia, Toyota,
Nissan and many more. All priced competitively and delivered promptly.
11/19/13 4:27 PM
WHEN TIME IS CRITICAL, PERFORMANCE IS ESSENTIAL
As a member of your performance team, we’re here to help lower your cycle
time and increase your profits. It just makes sense to get all your collision repair parts from a single, trusted source. We’re your one-stop shop for all the parts you need to repair Chrysler, Jeep
®
Decrease Your Cycle Time; Increase Your Bottom Line.
©2013 Chrysler Group LLC. All Rights Reserved. Chrysler, Jeep, Dodge, Ram, SRT and Mopar are registered trademarks of Chrysler Group LLC. Printed in U.S.A.
A U T H E N T I C P E R F O R M A N C E
MOPAR PARTS IS OUR BUSINESS; SERVICE IS OUR SALESMAN.
Check out MoparRepairConnection.com for resources, promotions and technical information.
K & M Northfield Dodge Ram4100 Plainfield Avenue NEGrand Rapids, MI 49525
www.kmdodge.com
P: (800) 999-9470 or (616) 363-1540 F: (866) 363-4280 or (616) 363-4280
Wed. 7:30 a.m. –8:00 p.m.Mon., Tue., Thur., Fri. 7:30 a.m.–6:00 p.m.
41356_COL1_F_FB.indd 1
We can keep you from getting the runaround on price.
Tired of going around in circles on aftermarket parts pricing? We’re ready to give you our best price
on Authentic Mopar® collision repair parts. You’ll be surprised by how competitive we are. So stop
spinning your wheels and contact us today.
AUTH
ENTI
C PE
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CE
©2014 Chrysler Group LLC. All Rights Reserved. Chrysler, Jeep, Dodge, Ram, SRT and Mopar are registered trademarks of Chrysler Group LLC.
Printed in U.S.A.
HUFFINES HAS IT!!! MULTIPLE DAILY
DELIVERIES!Order Hot Line:
(800) 284-7902 or
(972) 434-1276
Mon.–Fri. 7:00 a.m.–7:00 p.m.
Sat. 8:00 a.m.–5:00 p.m.
www.huffines.net1024 S Stemmons Frwy
Lewisville, TX 75067
12/4/13 12:00 PM
KEEP IT AUTHENTIC
Use Only Authentic Mopar® Collision Repair Parts.
Do you know what your customers want? They
actually expect you to repair their Chrysler,
Jeep®, Dodge, Ram or SRT
® vehicle to like-new
condition. That’s difficult with many aftermarket
parts. Only Mopar® can offer authentic O.E.
collision parts.
Mopar® O.E. Parts.
Right Fit. Perfect Finish.
©2014 Chrysler Group LLC. All Rights Reserved. Chrysler, Jeep, Dodge, Ram, SRT and Mopar are registered trademarks of Chrysler Group LLC. Printed in U.S.A.
A U T H E N T I C P E R F O R M A N C E
Our Success is Driven by Your Success!
10905 S Auto Mall Drive
Sandy, UT 84070
Fax: (801) 553-5968
Mon.–Fri. 7:00 a.m.–6:00 p.m.
Sat. 8:00 a.m.–5:00p.m.
F FB.indd 1
12/5/13 2:35 PM
ers know your repairs r high-quality Mopar
parts, we promise that your repairs will
have never looked better.
ECNAMROFREP CITNE
HTUA
RELIABLE SERVICE, CALL OUR MOPAR® EXPERTS TODAY!
4800 S. Lapeer RoadLake Orion, MI 48359P: (800) 331-9416F: (248) 230-1014www.PALACECJ.comCheck out MoparRepairConnection.com for resources,
promotions and technical information.
©2014 Chrysler Group LLC. All Rights Reserved. Chrysler, Jeep, Dodge, Ram and Mopar are registered
trademarks of Chrysler Group LLC. Printed in U.S.A.
Magnetti Marelli is a registered trademark of Magneti Marelli S.p.A. Printed in U.S.A.
WE’RE HERETO MAKE YOULOOK GOOD
an, Toyota
an kan eep ee you you fromm getg tingng theth rununaroua nd od on prn p ice.ce
going around in circles on afteermarket parmarket parts pricing? We’re ready to give you our best pricbest e
thentic Mopar® collisioni repair paparts. You’ls. Y l be surprised by how competitetitive we areive we . So stop o
ning your wheels and contact us today.
©2014 Chrysler G1 roup LLC. All Rights
HUFFINHUFFINES HASS HA IT!!! MULTIPLE DAILY
DELIVERIES!Order HoH t Line:
(800) 28(8 4-7902 or
(972) 432) 4 4-1276
Mon.–Fri. on 7:00 a.m.–0 7:00 p.m..
Sat. 8:00 a.m.–5:00 p.m.
www.huffineuffines.net1024 S Stemmons Frwy
Lewisville, TX 75067
KEEP IT AAAUUUTTTHHUse Only Authentic Mop
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BE THE HERO.We DELIVER Mopar® parts fast,
so you can deliver to your customers!
Look — It’s a rocket! It’s a dragster! No—it’s our dealership
delivering Mopar® parts to your shop faster than a 426 HEMI ®!
When you call for Mopar quality, we’ll fl y past kryptonite and
construction to help you get the job done right.
© 2011, Chrysler Group LLC. All rights reserved. Chrysler, Jeep, Dodge, Ram and Mopar are registered trademarks of Chrysler Group LLC. Printed in U.S.A.
www.brunswickautomart.com
3031 Center RoadBrunswick, OH 44212(330) 460-7080Mon. 7:30 a.m. – 8:00 p.m.
Tues.–Fri. 7:30 a.m. – 6:00 p.m.
Sat. 8:00 a.m. – 4:00 p.m.
Call us today for the Mopar part you need—fast.
MOPAR®. BUY THE RIGHT PART.
Check out MoparRepairConnection.com for resources, promotions and technical information.
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WE CAN HELP YOU SELL MORE MOPAR PARTSAD PROGRAMS START AT $150 AND ARE 100% REIMBURSABLE
Chris Messer, Publisher | 651.224.6207 ext. 14 | e [email protected]
We are a Proud Supporter of the Mopar Masters Guild.©2014. All rights reserved.
P: (800) 662-4050 or (801) 955-0697
F: (801) 988-1476
4175 W. 3500 S.
West Valley, UT 84120
Mon.–Fri. 7:00 a.m.–6:00 p.m.
Sat. 8:00 a.m.–5:00 p.m.www.kengarffmopar.com
Magneti Marelli: Quality Parts, Exceptional Value, Broad Applications
If it’s waiting in line at your shop, we’ve got the parts you’ll need to fix it. We’ve added
Magneti Marelli parts to our inventory, providing world-class maintenance and repair
components for all vehicle makes, including Honda, Ford, GM, Hyundai, Kia
Nissan and many more. All priced competitively and delivered promptly.
If it’s waiting to enter your shop,
it won’t be waiting for parts.
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© 2013, Chrysler Group LLC. All rights reserved. Chrysler, Jeep, Dodge, Ram, SRT and Mopar are registered trademarks of Chrysler Group LLC.
11550 LBJ Freeway | Dallas, TX 75238
Order Hot Line: 866.833.7278dallaspdc.com | M-F 7-7. Sat 7-5
Choose Authentic Mopar Parts. Buy them from Dallas Dodge Chrysler Jeep.
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art.com0 7080Mon. 7:30 a.m. – 8:00 p.m.
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MOPAR DEALERS CAN’T BE WRONG
ALL OF THESE
15
The exchange of information by like sized dealers in a non-competitive environment.
Leaders in the Sale of Quality Mopar Parts
16
Mopar Masters Guild Magazine
July - Aug 2014
Experience Accessories9 out of 10 drivers buy some kind of accessory and most do so within 90 days of the vehicle purchase. 75% of consumers prefer to buy those accessories at the dealership and 60% spend more than $1,500.1
Current Reality
Today, it is less than 4%2
center. Auto accessories is a $40 billion industry. Currently dealerships only represent about 5% of the market. Isn’t it time you grabbed a bigger piece of the pie?
Market Pressures
they are usually not presented at the time of vehicle purchase. Most
Accessory manufacturers lack the ability or the market access to
distributors, and dealers is minimal or non-existent leaving dealers
accessories into their business yet. Over 90% of drivers buy accessories for their vehicles, and most do so within 90 days. This three-month period is crucial and could mean 50% more
for the parts department.
The Future of Accessories - AddOnAutoDealerships using AddOnAuto are experiencing an average of $475 additional revenue per vehicle sale. AddOnAuto uses a
AddOnAuto connects dealers to a vast, constantly updated vendor
one platform.
Accessories are no longer an afterthought. They are an integral
the parts department any additional headaches of maintaining a physical inventory.
AccessoriesMade Easy
www.reyrey.com © 2014 The Reynolds and Reynolds Company. 1SEMA 2NADA. All rights reserved. Printed in the U.S.A. 1056957 8/14
17
The exchange of information by like sized dealers in a non-competitive environment.
Leaders in the Sale of Quality Mopar Parts
18
Mopar Masters Guild Magazine
July - Aug 2014
ELITE EXTRA™ is an online, real-time software tool that drives ROI and lowers operational costs by streamlining your distribution and deliveryprocesses.
Call 1.88.484.8729 to schedule a demo or visit www.EliteEXTRA.com for more information!
Looking for a way to increase profits, while lowering your operational costs?
19
The exchange of information by like sized dealers in a non-competitive environment.
Leaders in the Sale of Quality Mopar Parts
2985 58th Street | Eau Claire, WI 54703 | 715.874.2985
1.888.484.8729
www.EliteEXTRA.com
Find out the secret these Guildmembers already know...
...that Elite EXTRA is the industry’s premier real-time GPS routing and tracking tool.
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Jack Powell Chrysler Jeep DodgeKen Garff West Valley Chrysler
Milosch’s Palace Chrysler JeepPark Chrysler JeepPower Chrysler Jeep DodgeQuirk Chrysler JeepSchlossmann’s Dodge City ChryslerTacoma Dodge Chrysler JeepTowbin Dodge
20
Mopar Masters Guild Magazine
July - Aug 2014
EXPERIENCE THE DIFFERENCE - Exclusive Matches- Fast Moving Parts at 50%- Dedicated Brokers- Fresh inventory
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Let us help you increase your pro its!
Call today for more information: 866 -401- 4610 X3
Are you using the right tool?
21
The exchange of information by like sized dealers in a non-competitive environment.
Leaders in the Sale of Quality Mopar Parts
22
Mopar Masters Guild Magazine
July - Aug 2014
ADP Dealer Services, Inc. / 1950 Hassell Road / Hoffman Estates, IL 60169-6308 / adpdealerservices.com / 888.424.6342 ADP, the ADP logo and In the Business of Your Success are registered trademarks of ADP, Inc. © 2014 ADP Dealer Services, Inc.
Service Connect Community Share Learn Collaborate
Service Connect Community was designed with you in mind. It’s a whole new way to share, learn, and collaborate with others just like you – dealership employees who use ADP solutions every day.
Follow these easy steps!
Click the Community icon on the ADP Service Connect panel, under ‘My Support’. Read and accept the Community terms and conditions
Join the conversation. Scan the Community for answers, post a question, share your expertise.
Stay informed. Keep track of what’s new by subscribing to a ‘forum’ or ‘topic,’ or bookmark a topic for future reference.
Say HELLO to the new Service Connect Community
The Service Connect Community is always open – around the clock. More and more people are joining every day, and
the library of helpful information is growing. Join the conversation today and check back often!
Three great reasons to join the conversation:
Users Helping Users An online forum where you can share tips, solutions and solve daily business challenges with fellow ADP product users.
Knowledge Sharing Sharing expertise is a big part of any community and that makes it an excellent place for you to get and to share feedback on how to best use your ADP solutions to meet your business goals. More and more people are joining every day, so check back often.
Easy and Secure Service Connect Community is embedded within your workflow, making it secure, and super easy to access and participate. Only ADP Dealer Services clients using Service Connect have access.
23
The exchange of information by like sized dealers in a non-competitive environment.
Leaders in the Sale of Quality Mopar Parts
The right technology in the hands of your people. That’s your Edge.
You told us what you wanted: An end-to-end service solution that does it all. Online appointments to the lane to lift inspection with no rekeying—plus integration with ServicePricing—in one ridiculously easy-to-use mobile interface that lets your staff and their customers feel good about their service experience. ADP ServiceEdgeSM gives you that Edge. An ADP study found that only 10% of consumers believe that dealerships are better than independent service centers at fixing vehicles. Read the results at adpdealerservices.com/youredge and then contact ADP to learn how ServiceEdge can help change this perception.
©2013 ADP Dealer Services, Inc. / The ADP logo is a registered trademark of ADP, Inc. / 888.424.6342 / adpdealerservices.com
Appointments Lane
Inspection
M O N T H
24
Mopar Masters Guild Magazine
July - Aug 2014
©2014 Chrysler Group LLC. All Rights Reserved. Chrysler, Jeep, Dodge, Ram, SRT and Mopar are registered trademarks of Chrysler Group LLC. FIAT is a registered trademark of Fiat Group Marketing & Corporate Communication S.p.A., used under license by Chrysler Group LLC.
Magneti Marelli is a registered trademark of Magneti Marelli S.p.A. Printed in U.S.A.
Get the quality and convenience you expect with Magneti Marelli Offered by Mopar®. With coverage for all major makes, plus competitive warranties, the only risk you take is waiting to order!
AUTOMATED CASH BACK20 ON MAGNETI MARELLI OFFERED BY MOPAR®
PARTS*
Call your local Chrysler, Jeep®, Dodge or Ram dealer for hot deals
on AC compressors, starters, alternators, brake pad kits, catalytic converters
and more. Visit mopar.ws/mm20 for details on rebate*. *20% automated rebate on orders ends September 30, 2014, and is extended to Independent Repair Facilities, Warehouse Distributors, Fleets and non-Chrysler Group dealerships. Internet sales to consumers are not eligible for this rebate. No rebate form or invoice required. Offer excludes batteries. Chrysler Group LLC reserves the right to audit dealer parts usage. Total monthly purchases must reach $100 or more to receive automated rebate. Offer excludes Chrysler, Jeep®, Dodge, Ram, SRT
®
and FIAT®
vehicles. Available at participating dealers. Cannot be combined with any other offers.
Offer ends September 30, 2014 – ACT NOW!
25
The exchange of information by like sized dealers in a non-competitive environment.
Leaders in the Sale of Quality Mopar Parts
Visit the Service Drive Store at www.dealers-mopar.com > Retail Tab > Service Drive Store to order your materials.
NEWLY IMPROVED BRAKE WEAR GAUGESSpecially designed for quick inspections to identify the gap between brake shoes and rotors, the new metal Service & Tire Center Brake Wear Gauge gives service technicians accurate measurements of remaining brake lining using a color coding system. Red indicates a brake change is needed, yellow indicates that the customer’s brakes are in the danger zone and green means they are currently in the safe zone. Brake wear gauges give an accurate measure of pad thickness and show when it’s time to replace.
SIZZLING NEW SALES TOOLS NOW AVAILABLE THROUGH THE SERVICE DRIVE STORE
©2014 Chrysler Group LLC. All Rights Reserved. Mopar is a registered trademark of Chrysler Group LLC.
LET YOUR COUNTER SPACE HELP YOU HIGHLIGHT YOUR OUTSTANDING PROMOTIONS Use these new, heavy-duty 16” x 20” Mopar® Counter Mats in your service area to highlight your dealership’s promotions and offers. With space for two interchangeable 8.5” x 11” inserts, you are able to make updates to your mats throughout the year! You also have the ability to customize and print FREE downloadable inserts, with designs specifically created for use with your Mopar Counter Mat.
MOPAR® OIL CHANGE SPECIAL
FAST OIL CHANGES & MORE
GET 4 OIL CHANGES FOR
OR LESS, PLUS TAX
T H A T W O R K S O U T T O
SERVICE INCLUDES OIL AND FILTER.
WE WELCOME MOST MAKES & MODELS!
$16 25$64.99*
©2014 Chrysler Group LLC. All Rights Reserved. Chrysler, Mopar and HEMI are registered trademarks of Chrysler Group LLC. Pennzoil is a registered tradem
* Offer requires initial purchase of $64.99. Service contract expires 24 months after the date of the original oil & filter purchase at this Chrysler Group LLC dealership. (Up to 5 quarts only. Additional charges may be applied
for HEMI® engines, diesels, synthetic oil and fluid disposal). Mopar® Vehicle Protection Essential Care oil change offer is made by the dealer, who is solely responsible for it. Plan offered on 1995 to current year vehicles
(certain vehicles excluded).
EACH!
STAY OUT IN FRONT OF CUSTOMERS WITH NEW SERVICE SHUTTLE VEHICLE GRAPHICSYour dealership courtesy shuttles are one of the most important conveniences for customers — leave a lasting impression and promote your services on-the-street with Mopar® vehicle graphics packages for your courtesy shuttles. All Mopar courtesy shuttle graphics are eligible for up to 100 percent reimbursement using your Mopar One retail funds. Stimulate market awareness for your service lane, while reinforcing your service message to existing customers as they enjoy a ride to work or home, while their vehicle is getting your best service.
CIA
U T
25CH!
WELCOME TO THE MOPAR® SERVICE AND TIRE CENTER
Register at
moparownerconnect.com for
WE’RE YOUR MOPAR®
SPECIALISTS,
AND WE CAN HELP.
$1999*FREE
*Offer expires XX/XX/XX. Valid at participating Chrysler Group LLC dealers only.
Offer not valid on prior service. Cannot be used with any other offers. Customer
is responsible for local tax. Specialty vehicles slightly higher. Chrysler Group LLC
has the right to change, cancel or amend this offer without notice or obligation.
Price does not include repairs that may be required after inspection. Any necessary
repairs can be completed in our Service Department.
MULTI-POINT VEHICLE CHECKUPIncludes inspection of these and additional items (not
listed). Ask your Service Advisor for additional details.
SEASONAL MAINTENANCE
SERVICE
INCLUDES:
SERVICE
MAINTENANCE
SPECIAL
WE WELCOME ALL MAKES & MODELS!
$ 00*
®
800-555-1234
110 STATE STREET, WESTBURY, NYHOMETOWN MOTORS
800-555-1234 HOMETOWN MOTORS110 STATE STREET, WESTBURY, NY
HOMETOWN MOTORS800-555-1234
110 STATE STREET, WESTBURY, NY
NEW!
26
Mopar Masters Guild Magazine
July - Aug 2014
How to Market to Millennials Wri en by Ed A anasio
We’ve all heard the term but what exactly is a Millennial? Born between 1981 and 1996, Millennials are represented by 86 million people, which means they’ve outpopulated the Baby Boomer genera- on by seven percent. There are more 22-year-olds than 53-year-olds on the planet right now and by
2018 it is es mated that the Millennials will be outspending the Baby Boomers by a large margin. My stepdaughter is staying with us this summer, so I am ge ng a fi rsthand view of how these Millennials live. One thing I no ced is that they eat a lot and text a lot and ignore me with a passion. They’re also very in tune with all of the latest technology and social media and are extremely adept at rolling their eyes and saying things like “whatever” and “it is what it is.”
Some fi nd them to be en tled and downright rude, but no ma er what your opinion of them is, Mil-lennials are a very signifi cant segment of the market, and that’s why any consumer business should be at least remotely interested in what they’re up to. So, why should the collision industry care about this age group? Because they have money, they drive nice cars and just like everyone else—they get into accidents.
A er years of studying Millennials, marketers and ad agencies all over the world know full well that the Millennial genera on isn’t just a bunch of en tled kids with smart phones snapping selfi es and chasing down the latest Groupon deal. In fact, businesses that aren’t pursuing Millennials will soon be missing out on a major consumer opportunity from a genera on with an expected $2.45 trillion annu-al spending power by 2015. Body shops should be marke ng to Millennials right now, because they’re the consumers of the world’s, both today and tomorrow.
The problem is that most owners of leading ad agencies and marke ng/pr companies are in their 40s and 50s and they’re s ll trying to use techniques that worked back in the Madmen days. But, in order to cater to the Millennials, the powers-that-be have to re-invent themselves once again and devise ways to appeal to these 20-somethings. I recently took a two-day seminar about social media and most of it was dedicated to adver sing and marke ng to Millennials. The class was taught by a Millen-nial, so the informa on was both per nent and useful.
More and more companies are recognizing the value of marke ng to Millennials. By using these fi ve ps to re-calibrate your marke ng, public rela ons and adver sing eff orts, you’ll be able to tap into
this increasingly powerful genera on.
1. Don’t Talk Down to ThemI was talking to a Millennial one day about a world without personal computers or the Internet and he looked at me like I had just emerged from a cave. As the most educated and savvy consumer group in the world, Millennials know what they want and are very skilled at fi nding it all by themselves. Now, collision repair is obviously not an impulse buy and the Millennials will treat it as an unnecessary ex-pense, like Obamacare or parking ckets. But, in the end they don’t like to be corralled into doing
Continued on Page 27
27
The exchange of information by like sized dealers in a non-competitive environment.
Leaders in the Sale of Quality Mopar Parts
something, so branding and adver sing to this group may be more important than ever. They’re not the type that is going to just blindly pick one body shop from the list their insurance company shows them. They will want to do their due diligence and ask around, as well as referring to the shop’s web site, Yelp page and other assorted social media.
2. Don’t Camoufl age Your Message“Be real,” is something the Millennials want to tell their parents and the new word I keep seeing everywhere is “transparency.” (Back in the old days, if you called somebody “transparent,” it meant they were not genuine, but now I guess it means exactly the opposite.) My stepdaughter has seen the media change and evolve and has been bombarded by literally millions of ads during her 20 years on the planet, so she can’t be fooled, cajoled or directed by adver sing. The Millennials want the facts now and don’t want to sit through your long descrip ons or veiled messages. Their me is limited and they’re juggling 1,500 things simultaneously and that’s why studies show that Millennials will value honesty and a straigh orward approach when it comes to adver sing.
3. Strengthen Your Presence OnlineMillennials are comfortable buying things online and that’s why brick and mortar businesses are mov-ing toward the Internet more all the me. Unfortunately, you can’t get a fender bender repaired via the computer, but much of the groundwork can likely happen there. And that’s why it is important to have a good web site and some presence on Facebook and Instagram, for example, because these Mil-lennials care about it and may use one or more to make their buying decisions.
4. Millennials Communicate All the Time…with Each OtherThis genera on is more connected than any group in history, because they have so many ways to do it. They also rarely live alone and have numerous roommates in many cases, so word-of-mouth (or text or video or photo bomb) is more valuable to adver sers who understand this. The old days of crea ng a “buzz” is always benefi cial, but now it’s more concentrated and it all moves so much more quickly. Come up with a shorter, more concise message, so that the Millennials can grasp it fast and dissemi-nate it to their friends and associates seamlessly. It’s called “going viral” and if you can get achieve it, you’ll be a success—Millennially speaking.
5. Quality is S ll King (or Queen) With today’s technology, bad service and poor quality can’t be swept under the carpet anymore. Any-one can fi nd your compe tors online within milliseconds and we all know that bad news travels faster than good news. Companies that take the me to provide convenient, Millennial-friendly services and quality products will be con nually rewarded with posi ve recommenda ons, via the spoken word, smartphones or laptops. Either way, Millennials are demanding be er service and higher quality while possessing the power to infl uence others, so listen to what they’re saying and start concentra ng on this demographic more. Whether you’re enamored or not with their a tudes or behavior, they’re a huge market and you can’t deny it any longer.
Reprinted from www.AutoBodyNews.com - Wri en by Ed A anasio
Continued from Page 26
28
Mopar Masters Guild Magazine
July - Aug 2014
State Farm Ordered To Pay Georgia Woman for Actions of Breach of Contract and Bad Faith
Savannah, GA. Chatham County: Georgia State Court Jury fi nds State Farm Guilty of Breach of Contract and Bad Faith.
Stemming from their complaint of State Farm Insurance, the country’s largest private automobile insurer’s denial and failure to provide for necessary collision repair procedures and materials, a Georgia state court has ordered State Farm to pay their policyholder $40,508.00 a er a jury found the insurer had breached its contract and acted in bad faith with their policyholder.
The suit stemmed from the insurer’s denials and under payment of approximately $4,000.00 in the costs for repairs being performed by Hernandez Collision Center in Savannah, Ga.; the shop was a witness in the case. The judgment included $5,508.00 for breach of contract, $5,000.00 as a bad faith penalty and $30,000 in a orney’s fees for a total verdict of $40,508.00.“It is refreshing to see the results in this case and know that a jury of our peers awarded Mrs. Roberts for the hard-ship caused by her insurer.” stated April Hernandez, AAM of Hernandez Collision. “While Hernandez Collision Center gladly works with all insurers, our responsibility is to our customers to ensure all damage to their vehicle is repaired properly and thoroughly. We feel it is also our professional responsibility and moral obliga on to help customers like Mrs. Roberts when they are treated unfairly. We congratulate Mrs. Roberts on her courage and convic on and are thankful that we could help her in this endeavor.
A er the court’s ruling, Mrs. Roberts stated: “When you know you are right, don’t let someone take advantage of you just because they are a large company. Always stand up for what you believe.”
Source: Auto Damage Experts, Inc - Press Release
Passages - Janet WennerstromJanet (Thorton) Wennerstrom of Foster, passed away peacefully on Sunday, July 27, 2014. She was the beloved wife of Ernest C. Wennerstrom. Born in Providence, she was a daughter of the late William A. Thornton, II and the late Anne J. (Dougan) Thornton. Janet worked for a number of companies during her career, most recently Narraganse Creamery. She described her work there as “a li le bit of this, a li le bit of that,” which aptly captured her ability to learn quickly and contribute in numerous ways. She also used her many skills to give back to her community, from her days at the PTA president at Norwood School to her volunteer work at the Rhode Island Food Bank. In her free me, she loved to golf, cul vate her exquisite gardens, and spend me with family and friends.
Besides her husband, she leaves a son, Roth P. Wennerstrom, and his spouse, Jennifer, of Greenville; a daugh-ter, Erika A. Peck, and her spouse, Karen, of Gra on, MA; three brothers, William A. Thornton, III, of St. James, NC, Daniel Thornton, of Coventry, and Joseph Thornton, of Stuart, FL; two sisters, Carol Bovi, of Riverside and Margaret Wallen n, of Warwick; fi ve grandchildren, Cameron, Hayden, and Kaia Wennerstrom and Alice and Eli Peck.
A memorial service will be held at a later date. In lieu of fl owers, dona ons to VNA of Care New England, 51 Health Lane, Warwick, RI, in her memory would be appreciated.
29
The exchange of information by like sized dealers in a non-competitive environment.
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Auto Glass Steering Controversy Continues in Connecticut
Local NBC affi liate inves gates allega ons of steering in viola on of new law.In a report published earlier this week, NBC Connec cut, based in West Har ord, examined allega ons of steering in the auto glass repair and replacement industry in viola on of a new, more stringent, an -steering law passed last summer that took eff ect January 1.
In June last year, Connec cut Gov. Dannel Malloy signed into law House Bill 5072 which banned auto insurers and third party administrators from steering auto glass repair exclusively to their own networks.
Public Act 13-67 states that an insurance company cannot require that glass repairs “be performed in or by a specifi ed facility.” Insurers, as well as their third-party claims administrators, are also prohibited from telling a policyholder that going outside of their repair network for repairs will result in delayed repairs or “a lack of guarantee for the automo ve glass work.”
In addi on, claims representa ves would be required to tell claimants, “You have the right to choose a li-censed glass shop where the damage to your motor vehicle will be repaired. If you have a preference, please let us know.”
The ini al report by NBC Connec cut details the experience of one auto glass insured, Steven Petrauskas, in June this year who felt he was steered away from a shop he had used previously for glass work when a Safelite Solu ons employee made an appointment to have his work done at Safelite Auto Glass loca on instead of the glass shop he requested.
In a follow up report the next day, the sta on spoke with the owner of an independent repair facility who re-iterated many of the concerns expressed by the consumer. The reporter also detailed a statement the sta on received from Safelite that blamed the event on human error saying, “Our policy is to honor customer prefer-ence. Safelite Solu ons rou nely monitors calls, performs audits, coaches our staff and takes any necessary correc ve ac on to assure that our policies are being followed. We take complaints very seriously and ac vely inves gate them. Regarding Mr. Petrauskas, we have confi rmed that the customer service representa ve mis-takenly thought she was scheduling Mr. Petrauskas with Plymouth Glass. It is not evidence of systemic steer-ing. It was an unfortunate error, which we have taken steps to correct.”
As CollisionWeek reported in August, Safelite has fi led a lawsuit seeking to overturn provision in the new law that it believes violates it rights. The lawsuit, fi led on July 26 in U.S. District Court, claims that sec on PA 13-67(c)(2) is an infringement of Safelite’s First and Fourteenth Amendment rights because it “requires Safelite to promote other glass repair shops” and restricts its ability to provide the consumer with “truthful, accurate informa on about the benefi ts of their insurance policy.”
At the me, Safelite sought an injunc on to stop the new law coming into eff ect this year. A er a hearing on the injunc on in December, the court denied the request concluding that law “…is ra onally related to the State’s goal of protec ng consumer choice and preven ng steering.”
This ruling allowed the law to come into full eff ect on January 1.
Safelite’s suit con nues and based upon the court’s schedule for the case could come to trial next year.
According to NBC Connec cut, the state is inves ga ng the steering allega ons contained in its report.
Source: www.collisionweek.com
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Mopar Masters Guild Magazine
July - Aug 2014
2014 MMG Committees2014 MMG Committees President Rick Cutaia Rick Hendrick DCJR - Charleston, SC Vice President Andy Reed Allen Samuels DCJ – North Richland Hills, TX Treasurer Susan McDaniel Bill Luke CJD – Phoenix, AZ Secretary Susan McDaniel Bill Luke CJD – Phoenix, AZ Executive Committee All of the above as well as: Marvin Windham Benchmark CJD – Birmingham, AL Rick Monteiro Jack Powell CJD – Escondido, CA Joe McBeth Dallas DCJ – Dallas, TX Paul Allred Stateline CJD – Fort Mill, SC Committees: Vendor Chairman Paul Allred Stateline CJD - Fort Mill, SC Newsletter Don Cushing Bald Hill DCJ – Warwick, RI
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Finance Committee Steve Hofer Park CJ – Burnsville, MN Rick Cutaia Rick Hendrick DCJR - Charleston, SC Joe McBeth Dallas DCJ – Dallas, TX Vendor Committees ADP Gerry Oaks Baxter CJD – Omaha, NE Paul Allred Stateline CJD – Fort Mill, SC Andy Reed Allen Samuels DCJ – North Richland Hills, TX Rick Monteiro Jack Powell CJD – Escondido, CA R&R Rick Cutaia Rick Hendrick DCJR – Charleston, SC Susan McDaniel Bill Luke CJD – Phoenix, AZ Marvin Windham Benchmark CJD – Birmingham, AL OEConnection Snap-On Dan Hutton Tom O’Brien CJD – Greenwood, IN Paul Allred Stateline CJD – Fort Mill, SC Steve Hofer Park CJ – Burnsville, MN Dealer Tire Susan McDaniel Bill Luke CJD – Phoenix, AZ Marvin Windham Benchmark CJD – Birmingham, AL Joe McBeth Dallas DCJ – Dallas, TX Elite Extra Rick Monteiro Jack Powell CJD – Escondido, CA J.D. Ipsen Ken Garff West Valley CJDR - Wesy Valley City, UT Larry Morris Fred Beans CJDR - Doylestown, PA UPS Glen Hojnacki Milosch’s Palace CJD – Lake Orion, MI Tracy Industries Mike Mulkins Go Chrysler Jeep West - Golden, CO
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