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fl7slxw CONTENT

~ i i u ~ i n ~ l ~ r e 7 u n o w n i ~ u ~ : n w u r n s ~ f m ? \ ~ ~ Message from The Chahperson of The Board and The Pfesldent & CNef &ecuthre MRcer

4 * u a * ~ I U ~ ~ T U ~ ~ W I ~ J L ~ U L Q U ~ snwe The MMC SltHpd Company's PfWtlon Lines

~lu~mosll uhim nPu'I~i~0'11n"~lru A Manrel of Advanced AutomobHe Technology

uu?n1.ruci:?~~uh6u Waking Together for Hlghest Customer Satisfaction

nulin~i~nisn~urjun~&i~~iu bne of Thanand's Most Modern Manager~ll Units

d ~ ~ m d s ~ZurZuii 'in'iw~l four Decades of Technological Excellence

i(nunimi~triddeuni~u:nwa~w MMC SITTIPOL - UnrtMled Production Prowess

aiauilmhun' aauaun*rqn~aiui11~ni~t4eiu Compiete & Comprehensive Producton Line

nmurm6~uihlwgj koomoaufi lna~k~lan Working hard to Boost Thailand's the Automobile-Exporter Image Globally

~duuuni~tlsrm~~aiun~~ilhi~ Going hd-lrrHand with the World

~nA~ktl$ui Eustomer b k ~ w l s - Wannth that ~asts Forever

d h y i n i w % i ~ n ? i u ~ f l u d p ~ Swlce Phloxrphy - Alming for the best

guiiu'ini? quu'orlnd u~mvpulan woorn Network, World - Class Service Center

and Spare Parts Center

f i~u~f ienm~ms~ns Organization Chart

ncu:nooun~.sue:~u?n~o Bwrd of Directors & Executives

4 i i ~ m I ~ u o ~ s u u a ~ u ~ ~ t r w ~ a & s n ~ ~ u i 3 ~ ~ ~ l ~ u r l ~ n ~ i Seminar & Service Actlvltles for Customer Satisfaction

~ ~ n s o r r ~ i ~ n i t s l ~ i ~ ~ u ~ ~ d ~ ~ ~ ~ u n i ~ ' ~ ~ ~ Mmkeilng and Romotlon AdMtles

itsmouiiiu&n wiou Environmental Concern Activities

iisn~ouiinr:n Sport Activities

lau~u\nuni;7a1ln niiu Thai-Koshhrvakal Club

'ssaulddoq puo Alaj~s ql!~ uoliouusap

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o~ noh aDnpoJlu! 04 av!l pinom aM MON ssaulsnq

AJlsnpu! al!qowolno jo oaJD aul ul IsaJalu!

InoA 04 lop!~auaq aq plnom oiaJaq I!S!A JnoA

loq4 adoq puo q~onyau Jno 04 p!od uo!lua~o

~noA JO) noh quo41 04 ay!l pinom am 'JaAoaJoyy

-ADPOI noA auoqa/v\ o+ b!unyoddo auk ahDq

company and our subsidiaries whlch have

obtained the company's technology. The parts

produced by them represent 80 percent of an

automobile.

The automobile business is sensitive,

procedural, and yet modem and, thereby,

requires a great deal of investment funds. The

production method has to be, therefore, changed

and modernized at all times in order to render

quality and beauty. With regard to quality, the

automobiles made and sold in the country shall

be controiied by all of the Ministries which deal

with the country's economy, that is,

the Ministry of industry, with respect to

quality standards ;

. the Ministry of Finance, with respect to

customs duty, excise, revenue tax and VAT ,

: the Ministry of Transports and Communi-

cations, with respect to the portion of pollution

and registration ,

the Ministry of Science, Technology and

Environment, with respect to environmental

aspects , and

: the Ministry of Commerce, with respect to

retail and wholesale plices.

In the exportation side, The Company stlll

has to develop quallty, quantity, and standards

parts of all local parts In respect of all of thier

procedures to the extent approved to be sold,

i in accordance with the rules and law of each

country. Automobile are the goods strictly

governed by the regulations and laws concerning

consumers and are the products under long -

term responsibility in terms of warranties and

services after the dlsposltion. These numerous

sensitivities divide the investment into the following

2 catagories . On the vlsible side, for example,

in buildings and machineries ; and intangible

objects, that is, in development of characteristics,

assembiy, and designing and in calculation of

all Parts to make each automobile beautiful,

maneuverable, and economical and to pass

the tests for safety purposes in order to be a

model for each type and each automobile

(Research & Development).

We are also proud of ourselves to be

honored and cheered up by your vlsitlng our

production plants today and strongly hope

that you would have seen the new introductions

and would greater understand and love the

people who make automobiles and the

automobiles that you are currently uslng.

Should you have any quest~ons, klndly contact

the Company's officers today or afterwards.

We attentively look fonvard to your next visits

to our Company, along with your new

'Mitsubishi',

On behalf of the Company's management

and of the Company itself, we would like to

express our sincere thanks to you.

Takashi Murasawa President & Chef ExecvtF/e Officer

Yours respecffuliy,

t 1 ~ m n 7 ~ w ~ ~ u a ~ r ~ u r ~ u ~ an% hi n n ~ u ~ d u u o n i u u u y

n n n o ~ u a u n ~ o w ~ m ~ ~ u p ~ u X ~ ~ ~ ~ ~ u w ' ~ i n a i 0 0

THE MMC SITTIPOL COMPANY'S PRODUCTION LINES ARE FULLY EQUIPPED WITH LATEST TECHNOLOGY

WHERE EVERY PROCESS IS COMPUTER CONTROLLED.

1, tls:napl6Gq BODY ASSEMBLY

2. ~IIR~~BuII?uURI IU~TB~~ULR:~QJJ~UIR~QJIU~"~CU~"~ ELECTROLYTIC IMMERSION COATING, AUTOMATED SPRAY-PAINTING FOR BASE AND FINAL COATINGS

3. d ~ : n ~ u u a r n n n o u ~ ~ < ~ ~ ~ u m ' ENGINE ASSEMBLY AND TESTING

4 inbtdaq - A x d ~ : n a u n n u s i ~ h 7 ua:gJn~Liu lu INSTALLING THE ENGINE, AND INTERIOR FITTINGS

6. M ~ ~ B U L U T ~

BREAK TEST 7. ~ n f i a u ~ a G 2

SHOWER TEST

8. nrnanuniFi'as RUNNING TEST

Zmau J u uu~onoouui~r nn'furnZ$ihaufiC~ MITSUBISHI-A MARVEL OF ADVANCED A UTOMOBlLE ECHNOLOGY

Superb computer aided designing and

manufacturing CAD-CAM Technologies

transferred from Mitsublshl Motors Corporation,

Japan, compounded wlth the expertise of the

company's engineering teams, have made

every Mitsublshl car more than just an ordlnary

vehicle. It is an automobile incorporated wlth

advanced technology that can live up to the

mankind's aspirations.

- 7

WQRKlNG TOG,!?HER FOR HIGHEST CUSTOMER SA TlSFA CTlON -

Customer satisfaction of the highest

possiDle order has only been guaranteed by

rallying everyone in MMC Sittipol Company to

the same philosophy, ensuring an effective

cooperation between different departments

and creating a great image for the company.

- Creatin~ a product offering the highest

- Full dedication towards the company's

efforts to make positive contributions to the

country and soclety.

- Mutual concern to give teamwork and

overall development preference over individual

benefits.

quality automobile technology

- Putting in the utmost effort to ochieve

the highest customer satisfaction.

Quality

h

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MMC Smwl dim forward on Its road to development

stability

1919 - Mr. Kanok Leelsranukul began his vehlcle

reluted blginess by octlng a assembler and

locol-distributw oI'RALEGH' the worid-famous

bicycle trom En~land. 1961 - August 2. 1961, SiMpal Motor Company was

established and authorized as sole dlstributor

of Mltsubishi three-wheeler 'Leo' and the

early-stage .Colt' models.

1964 - Founded in October, The United Development

Motor Industries Co.. Ltd. (UDMI). The Comwny's

outlay began with an initial registered copitai

of 10 million baht.

1965 - Mitsubishi Motors Corporation, Japan (MMC)

took part in the venture with UDMl by taking

48% shores. The additional resources had

enabled UDMl's operation to expand

significantly.

1966 - In July, 'UDMI' began its first production of

Mitsubishi llght-duty trucks

1972 - Started to ossemble of 'Mitsubishi Galant'

1974 - Introduced world-renowned 'Mitsubkhi Lancer'.

1977 - lntroduced 'Mitsubishi Galant Sima'

1979 - Started construction of the new UDMl assembly

plont in Lod krobong and registered copital

was boosted to 20 million baht and started

production of 'Mitsubishi Lancer (ND)'. 1981 - UDMI introduced the production of 'Mltsubkhl

L2W I-ton pick-up trucks.

- In Apr~l, assembly of the 'Mltsublshi Colt F' and

'Mitsubishi Colt Mirage' took place.

1984 - Production of the newer version of 'Mitsublshi

Galant (YD)' and the newer model 'Mitsublshi

Lancer (LA)'

1985 - UDMl started to assemble Mitsubishi Fuso, the

heavy !en-wheel trucks.

1986 - In Juiy, started to assemble the notion's top

compact 'Mitsubishi Lancer Chomp'

1987 - January 2. 1987, Sittlpol Motor Co., Ltd. ond

UDMl were formed a Joint to name as 'MMC

Sittipol Co..Ltd.' indeed, the partnership has

resulted In better cooperatlon and has

bolstered the company's posltion for future

internationol project.

- on Apcil 7, MMC Sittipol, set o record In the

country's outomoblle industry with the signing

of a long-term agreement with Chrysler

Canada Ltd.. to supply Thal-Assembled

Mitsublshl cars In the ConacfKln market.

- Awarded 'Mlllion Baht Buslness Honours

Company'

1988 - On Jonuory 10. 1988. the first export car 420

units of 'Mltsublshl Lancer Champ' has been

shipped to Canada, according to the

passenger car supply agreement with Chrysler

Canado Ltd.

- Received the 'Best New Market-Exporter

Pioneering'

- Initlate for the first time in Thoiiand the

Production of Mltsublshl diesel engines.

1989 - Received the 'Best Factory of lndustrial Estate

Authority of Thailand' from Minlstry of

Industry.

- HRH Princess Maha Chakri Sirindhorn

leads a group of Chulachomklao Royal

Milltary Academy students on a visit to

MMC Sittipol Company's Automobile

production and ossembty plont In Lnd Krobong

lndustrioi Estate on July 8. 1989.

- Introduction 'Mitsubkhi Loncer Chomp' of first

export to Cyprus and L2M) major component

to Portugal.

- Increase compony's registered copital to 200

million baht.

1990 - lnaugurotion of Factory 2 at Lad krobong

industriol Estote to produce Fuso 10 wheel and

Canter 6 wheel trucks.

- lnauguration of the Dump Truck production

and assembly plant at an lrmestrnent of 200 million baht under the name Korot

Automoti~e Co., Ud. in the Suranori Industrial

Zone, Nokorn Rotchosimo.

- lnauguration of the Ports Manufacturing &Car

Body Assembly plant ot on investment of 500

million baht under the name Bangkok Eagle

Wings Co., Ltd.

- The MMC Sittipol Group of 13 companies

controct signing for properly in the Laem

Chobong lndustlioi Estate to establish a

Mitsubishi L200 pick-up truck production and

assembly facility specificaliy to export these

vehicles to countries around the world.

- Exhibition of the Mitsubishi Lancer at the

PNE'W Motor Show in Canada.

- Launching of the new Mitsubishi Galant onto

the Thal morket.

- December 8,1990 marked another milestone

In MMC Sittipol's annuals with the export of

400 Mitsubishi Fuso l@wheel trucks to Indonesia.

1991 - inauguration of the Choonhavon Technology

Troining Center. the first outornotbe engineenng

school in Thoiland.

- August 2, 1991 - 30th Anniversary of MMC

Sittipoi Co., Ltd.

- Launchlng of the Mitsublshi I-ancer Hatchback

and Mitsubishi Pajero onto the Thai market.

- Adjustment of the Mltsublshi Lancer to be the

Mitsubishi Champ with a new 12 valve engine.

1992 - HRH Princess Maha Chokri Slrindhorn presides

over the offflciai opening of the Choonhavon

Technology Training Center.

- March 1992, lnauguration of Factory 3 ot the

Laem Chabang lndustrial Estate.

- Launching of the new Mltsublshi Lancer onto

the Thoi market.

- On September 14. 1992. the controct w~th

Chrysler Canada on the export of New Loncer

to the North American country was extended

for four years.

- Lancer Champ left Thailand on their woy to

Israel, whlle Mitsubishi L200 Cyclone pick-up

trucks were heading for Turkey.

- The main showroom was renovoted an0

modernized to glve an atmosphere of

enhanced luxury, under the name of 'Car

Plaza'

- June 1992, exported Mitsubishi L200 to the

European Morket.

1993 - Lounching Mitsubishi Golant Ultimo.

- April 28. 1993. Press Conference of TV program

for environme~tol concern 'Rak Roo Rak Loke'

supported by MMC Sittipol Co.. Ltd.

- November i 1. 1993 The Mitsubishi Day 1993

1994 - Started exporting successful Mitsubishi Champ

to Israel.

- Launched the 'Diamond Card',a distinguished

credit card sanctioned by Thal Farmers Bank

and Master Card.

- lntroduced 'Mitsubishi Pojero V6-3500' to the

Thai market,

- On June 26, 1994, HRH Princess Moho

Chokri Slrindhorn graciously opened an

AutomOtNe Technology Training Center at the

Chulachomklao Royal Military Academy,

Nakorn Nayok.

- lntroduced 'Space Runner' to h e domest~c

morket.

- On August 23. 1994, HRH Princess Moho Chakri

Sirindhorn presided over the official foundation

stone laying ceremony for the fourth Automobile

Assembly Factory at Loem Chabang lndustrlol

Estate. This factory would be the manufacturing

base for L200 Pick-up Truck to be exported to

139 countries.

1995 - Mitsubishi Lancer 1.5 & 1.6 GWi models were given a new look and this coincided with a

highly successful launch of medium size

Mttsubishi Lancer 1.3.

- The ground breoking ceremony for the

company's new head office on Phoholyothin

Rood. km. 44-45 (Rongsit).

- The 'Auto Gallery' ot BOI FAIR '95 and THAI TECH 2000 helped the company display both

Mitsubishi cars and its advanced automotive technology, with a glimpse of what one may

expect from it in the future, in impressive

manners.

- lntroduced 'Mitsubishi L2CC Strada Single Cob'

to the Thal market.

- Won the prestigious 'Marketing Award' from

the Marketing Association of Thailand.

1996 - lntroduced 'Mitsublshi L200 Strada Mega Cab'

to the Thoi market,

- Orgonized a Mitsubishi L200 introductory

meeting for dealers from 139 countries worldwkie

in Chonburi. besides organizing a visit to the

4th Automobile Assembly Plant at Loem

Chabang lndustrial Estate.

- Exported the all new 'Mitsubishi LMO' for the

first time to Europe and Austrolio. - lntroduced 'New Mitsubishi Lancer' to the Thoi

morket.

- Won for the second time in a row the prestigious

'Marketing Award' from the Marketing

Assoclotion of Thailand.

- Lounched 'Mitsubishi Pujero V63MM' to the

Thai market.

- Orgonized 'Mihubishi Lancer Concert Vanessa-

Mae Live in Bangkok' and introduced Vanessa-

Mae, the presenter for Mitsubishi Lancer at

the Bangkok Motor Show '97.

d r # n a n 7 w n ~ r u ~ ~ n u u ~ u n d ~ u ~ z ~ ~ t l 3 ~ ~ f MMC SITTIPOL--UNRIVALED PRODUCTION PROWESS

u'ik riu~iui in'iwa .9'ifi~i I~w'rmui

s:uuun:iaiu~ii~~iun~~wA'n I~~M~.JLL~/s ~ 1 4 ~ 1 ~ ~ ~ ~ u ~ ~ g ~ u ~ n ' i n i ~ L i l ~ ~ s i ~ i ~ w i i ~ m ~ ~

i n @ i quuiq 4 u h v L ~ i i ~ ~ n + . ~ b i i i u

~u i& ii~~i~d?mau$ududluL~~"wiuun' n/u

Pwsiuw~rn$ud3u~.ra'Zn 13 uvld ua:n~u~w5w

~ u d ~ u s n u u w ' u u i n l ~ d 11usulmuni4~iln

*onnil 80 l r ~ i i u dqwa24u?G~1r u"aiunisw5n 4 I

%urntams R ~ I L ~ U Q LLR:FIS~WT % U L L U ~ One

Factory for the World ijn'iiY~niswinsnyn

ds:~nrntjq iii3n:nii 200,000 2ill ijn@G

uoinota notdairh ds :m~$ /u iuhlul?

u'iqiuniswtmsnns:u:uiu'~ds:~mn~nu un:

ds:nipilGu'iiZv 'vlZu~o'ui lm'swn iih ~ilu

r$5nronr:u: uoa 2m u~ :dqoon ld l&~~n

u i~~u~ t ) i u+~ l i i oW EPsGm.1 i~na iu~ i luauu '

n n i ~ n i s w t nsnuu6siu'I~d11odPnn (GLOBAL

PRODUCTION CENTER) & ~ ~ n u n i w l u n i s

~ l n ~ r ~ ~ n l u n i i ~ o 8 o n : ~ u o o n ~ ~ ~ ~ l ~ I . 1sinuuiJ: I tu Cnugnnmnssu

ainns:h n'inisds:nousnuuins:u:ijmgG7

uon 200 i n ' i 6qn is~ in 52,200 Kudog

2. IT.NIUU~.I$ 2 tu Pnuann~nnssu

ninns:6d w'inidzl.a:nausnuun'~yn 6 i o rLR:

lo a"a iimgC4 unu~nas' ua:jCd Gn"in"snisw5w

15,GUO hd03 3 ~PJIIUU~J~ 3 N 8nugnainnna

~ ~ ~ a u a i i q j,innli.dt:nouratluiljl"~iimgG9

yn~uynuuu ijfiiiYqnisw5n 72,000 Kuioi?

4. l s ~ ~ i u ~ d i $ 4 N t n u ~ n ~ i ~ n t ~ u

~i~auaGq ;yndi lo,^ n"iuuin vl'inisdr:nau

soou6ns:u:ijn;G4 uoa 200 ijn'ifiniswim

100,000 Cud09

MMC Sittipol Company Limited has

developed its system and production prowess.

strengthening these by upgrading its technical

units so these are ready for the future neeas.

At present, the company has four assembly

plants operation with its various subsid~aries

producing engine parts, a group of 13 factories

producing main parts and more than 80

factories under 'Thai Kashiwakai Club' producing

larger automobile parts. The presence of all

these units has elevated the MMC Sittipol's status

to that of "One Factory for the World' that is

comprehensive, consistent and advanced enough

to have on annual production capacity of over

200,000 units of cars and trucks. Mitsubishi Motors

Corporatlon, Japan, decided to move its

production base for pick-up trucks to Tha~land

and appointed MMC Sittipol as its sole

manufacturer of L200 pickup trucks for worldwide

exports. Hence, the company became the

Globai Production Center with the highest

production capacity in Southeast Asia.

1. Factory 1 in Lad Krabang Industrial

Estate, assembles 1200 pick-up trucks with an

annual capacity of 52,200 ~~nits.

2. Factory 2 in Lad Krabang Industrial

Estate, assembles 15,W for 6 and 10 wheel

Mitsubishi trucks per year.

3. Factory 3 in Laem Chabang lndustrial

Estate, assembles every model of Mitsubishi

passenger car and has an annuai capacw of

72,000 units.

4. Factory 4 in Laem Chabang Industrial

Estate, built at an expense of more than 10

billion baht, assembies 100,000 Mitsubishi L200

pick-up trucks annually.

'A~louo!ioua~u~

puo Allo3l$sawop q$oq AUD~LUO~ alou~

aq$ lo Jalua3 lo~luo3 aql puo sassa3o~d

6ullqwaso 40 slallo4uo3 pUD sla~lU~k8oJd

~alndwo3 "pLl"03 ~alndwo3 'S'W 9

'4!oq~nv +lsuo~l sow 40$3~og

aul JOJ slo~o~edo a3yuas "p$1"03 'W'S'W 'S

.Aluno3 aqi

lnoq6no~w slalDap Jno 04 salqua~ !qs~qnq!w

kaA((ep 04 SJellDJl alqDz!s U!M hu~dwO3

Bu~&Jo~suD~ "pfl"03 UO!~D&JO~SUDJ~ 'S'W 'P

'SJS(qlUaSSt3 hpOq PUD SJaJni3DJIlUDUJ

sy~d "p$1"03 s6ul~ al6og yo$uog 'F

'sjapl!nq Apoq

43n~4' (3m) "pn"o3 anaowolnv IDJOI 'z 'sau16ua !qs!qns$lw 40

uaJnpoDuow '(334) "p~l"o3 au!buj 394 ' 1

tmuudnnVc11w0 r n o u n u o ~ n n n a 7 u h ~ n ~ ~ n ~ ~ f Q ~ ~ u q

COMPLETE & COMPREHENSIVE PRODUCTION LINE

MlTSUBlSHl LANCER 1.5 GLXi Limited MlTSUBlSHl LANCER 1.8 SEi Limited

MlTSLlBlSHl L200 STRADA SINGLE CAB MlTSUBlSHl L200 STRADA MEGA CAB

MlTSUBlSHl GALANT ULTIMA

MlTSUBlSHl FUSO 1 CANTER

r n t h ~ h IMPORTED CARS

MlTSUBlSHl PAJERO V6-3000 MlTSUBlSHl PAJERO V6-3500

MlTSUBlSHl 3000 GT

p- A-

m,..

- . ...<i:*'

MlTSUBlSHl EVOLUTION IV

ondaoon EXPORT CARS MlTSUBlSHl L300

MlTSUBlSHl L200 STRADA NllTSUBlSHl L200 STRADA di~Tu~i jn inq lsd (FOR EUROPEAN COUNTRIES) ~ I M ~ ~ ~ ~ I ~ Q Q ~ L [ ~ ~ s L ~ u ( FOR AUSTRALIA

MlTSUBlSHl L200 STRADA d i ~ % ~ i j n i n ~ o ~ ~ u ( FOR ASIAN COUNTRIES )

MlTSUBlSHl L20O STRADA di~Funisd~oonv7'~ltl (FOR GENERAL EXPORT)

r ~~rr ,od 'o 'udd 7 d.toononuu~inrrdkqf~n PI

M M C SITTIPUL- WORKING HARD TO BOOST THAILAND'S THE AUTOMOBILE- EXPORTER IMAGE GLOBALLY

#nr #@%!CEO MAZANOIUUE

&# CAtEDO#lA NEW CUIREd

emu # O R F M IWNU nmwr r wan PERU P H W P I N S U M I M PlsllT3 NC4

TURKEY U,&.& W R D A U#llEO HArIONS

. , . , --

MMC WWI Company has, over the years,

dedicated Itself to the cause of develop~ng the

Thal economy and Improving ~ts Image In the

eyes of the wcrild. It ha been trylng to help

Thalland emerge a$ a new industrblized nation

on the lnternatlonal ecanmic horizons Over the

past four decades, it has made an untlrlng effort

to develop the local automotive industry,

accumulated marketing experience and, with It,

expanded Its production base On January 10,

1988, MMC Slttlpol Company opened up a new

chapter In the natlonal automoblle Industry's

history book by exporting the flrst 'Mitsublshl

Champ' to North Amedca, the biggest automoblle

market in the world But It was only the flrst step

on the ladder that carned the company to the

Insurmountable acme of success, as It expanded

~ts market to Indochina. Australia, Asia-Paclflc

and Europe and the process continues unabated.

The company reached another milestone

in 1996, when automotlve moguls from 139

countries across the globe entrusted their faith

in the Thal company and signed contracts to be

MMC Sittipol's business partners by importing

'Mitsubishi L200' plck-up trucks for sales in their

respective countries.

Despite all the success, MMC Sittipol

company's quest to dellver something better

than what the world has thought to be the best

continues. When it comes to the national

development, there is no stopping the dedicated

work-force of MMC Sittipol Company.

VOLUME BY CLASS

*-nxu= - -nvumfi - CK-UP I JPsgr. CAR EXPORT

~1 IUuun7r r l~z f i7~~7un7~~13~7r 91 MANAGEMENT CO-OPERATION PLAN--GOING HAND-IN-HAND WITH THE WORLD

By adhering to the company's philosophy

based on close co-operation between MMC

Sittipol Company and Mitsubishi Motors

Corporation, Japan, the company enjoys a

great deal of advantages offered by Mitsubishi's

unabated advance in the field technological

development. At the same time, the close co-

operatlon between the two Important units hos

helped MMC Slttipol Company develop an

efficient management system whlch can deliver

total customer satisfaction. By having both Thai

and Japanese experts imparting knowledge of

the rapid technical changes taking place In the

automotive industry to the company's staff to

enhance their vision, MMC Simpol Company has

the potentlal and capability to keep driving

forward in top gear and establish itself at the

apex of the Thai automobile industry and as a

Mitsubishi global exporter. 1 &a

JWJ04Sn3 In0 0JaUM JaUDLu OU 'walqo~d hAa

'uoysanb ka~e JOj 'JaAaJOj SJSDl lD41 ~!~SUO~DI~J

plp~o3 D 'dlwpual~) 40 pu~q UJDM D spuapa

OSID inq 'slawopn3 q! 04 a(lqouo4nD 411Dnb D

Aluo Jauo lou saop Auodwo3 lodluls ~WW

uolsbo~d saJnsua yjonyau ~alndwo3 aull-uo aql

40 asn aql 'a(q!ssod SD s~awolsn3 sl! 04 asop so

aq 04 aplmuoljou s~alua3 a3yas jo jaqwnu aqi

6u!sDaj3u! puo IJoNau slaloap sl! 6u!puodxa

sl AUD~WO~ aql 'a3l~as saps JaUo luapga

UD pu~ swJal saps a~q~uojwo~ 's~awolsn3

r nn Fufpru'fu TECHNOLOGY ZONE

Technology Zone is one of the most

important zones In the servlce center to selve

you and your Mltsublshl car. It can dlagnose

problems, check and repair every system and

parts by using advanced computerized

E equlpment and expert technicians.

NATIONWIDE S H O W R O O M NETWORK, WORLD - CLASS SERVICE CENTER A N D SPARE PARTS CENTER

In order to successfully serve all our

customers needs, MMC Sittipol Company has

established a nationwide network of over 200

showrooms with an Identical standard of

technology and sincerity.

At present MMC Sittipol Company's

customers are not only in Thailand but also in

distant countries. Hence, sewlce and spare parts

centers have been upgraded with modern

technology with the capability to dish out fast

service, making it necessary to exchange

maintenance data and spare parts information

on-line globally. Every staff and mechanic has

been trained to gain identical know-how,

therefore, Mitsublshi mechanics anywhere aboard

or at a service center nearest to your base do

have the same standard, skills and expertise to

take good care of your Mitsubishi vehicle at all

times.

f iu~n~o~n'no u?Gn io"uro'ul dnZm i?n'n MMC SITTIPOL ORGANIZA TlON CHART

-- GENERAL

d iuq i~mn~uzun:mu~i l~ PIC 4 LCV W S ON.

q P1bllZnF?Un3PU R Z W T M 7 9

w BOARD OF DIRECTORS & EXECUTIVES

~ru"kaici i nwru~aG MRS. KALYANI PHANCHEl

dttmlin- C t l A m s x w O f M BOARD

MR. PRWA LEE-6RANUKU Ill:¶lUu~n?

WCHeZhMNQMBEWlD

qniinui I t a a ~ : ~ ~ a MR. ViTAYA LEE-ISRANUKUL

nmnirumli;&nm MCTCT) & ADMECR

?MEWUI ;aqlnuu MRS. SRMlAllANA PlSlTKASEM

np1un19 mc1m

?ru1~5iIs ?IPI%, MR. REUlRO KUROMIN

nnunit a R m

?N~I~$o: imTmT MR. MllSUO HAllORi

n99unis MRHnOR

m9.in9: ~ ? ? r u ~ n G DR. VACHAW PHANCHEl

mrrmnmr~Qowl~un:~i~u~mI~~fi~.nh..~~m w ~ c a ~ E ~ V I C E rmm a-uk

MANM;W MIIINArCwl BLISHESS CN,

~9.in; W~NIPG DR. VACHAREE PHANCHET

n r m n 1 t c o ~ h ~ ~ w ~ u ~ $ ? u m 1 ~ 1 i u ~ 1 ~ 1 1 1 ~ 1 ~ DWECMR b WiCUIM WZE PRLSDBIT h MANAGER

AUED COW- W.

f $ U ~ ~ Y UlAln131 MR SUSUMU NAKAGAWA

nrrunina~$rnnir?w~ MKClCO & EXECUTlVE WE W S I ~ N T

~ y u ~ i i a n o ~ a~wln : MR. MASAAKI HAYASHIDA

&anwun~nnn1mI.j 6 M C R W ~ M

qruuiaila: ~ 1 %

MR. MASAO MA'ISUI nrwn7no.r$nmrlni

MRECTOR & EXEm WCE PREmWT

q r u y y h u hnA?iCnu'a ' i~ t MR. BOONCHUAY CHOAKDEEWANtTDMIMRCNG

~ m n n m s ~ i m n 1 u ~ SEN02 VlCE P R E r n T

q ~ d i m r y 6'nn&u MR. UAMN H U C W ~ m u m n ~ m ~ h h e n ~ ~ w n ~ t

E W GENRAL WNGR GOvEWNT U S DN.

?mqn$u natl:u:nm MR SUPACHAI CWVANAVESH

~ d l u l ~ n i m i ~ t f l i l ~ a u i n ~ ~ n ' ~ ~ d SEN102 (XMRAl UANAGER GENERAL AS4AN. DN

qrun&ni; ~ n i r n q n MR PONGSAK PAKSARANUWAT

jiiu?nmwq!mAi~im ~ G ! B E w l I r L 9 P U G W O F R C E ~ S W S

qru~nun uiu:ini MR ANAKE MANACHT

~~~wnwm~IndicTnnuuin~~ smxawhMNnoraoFRCEwma

qruniw ihZh6 MS. THAVORN PHUASlRlRAK ~ u w n i m ~ l n d i r n w u u u ~ & ~

~ ~ M b N 4 G E R ~ l E ~ O I Y

q n l i t w7uL~wj MR. VKHAI PHANCHEl

~ I ~ ? I ~ I ~ ~ v M I R W ~ ~ W l O R G E ~ ~ C C R C E w U I R m

qwinlu3 r imn MR. MASAMXI SAGAWA ~&u- ,~ tdum:G

SBYMP 6EIYEIW UWA6ER S'm PrnS w,

qolmsril Imir MS PUNNEE TOVANCH

~ ~ W I I , ~ ~ ~ P I JW~UU~~IB S I H O R G B B B Y ~ ~ ~ & W % W G D N .

el@ T(R?U~U; MR. M R I KULVWNAPHAH

?ru%iii ?~ ln in MR ASANEE KULAKOVIT

~thunnnwrtfarhairnnmt~~~ui inmm"4) B m GINERALWWGERMHUEEtGNEB?% OIY. RYlU

ht U?t' tkt7Cqj DR BORVORN PRAPMIIIDE

~ i i u u ? a n ~ ~ n i ~ l a d i a n h a ~ ~ q n n ~ S E A O R G E N I l U L ~ ~ R E ~ D N

qnknqfln in:: M?. KATSOHllO IDA

$~ummqlaIhm'imtnrI~.~m (ult~uaG.~) ~ ~ M U U G I P ~ ~ R I I P . E J l l C B l

qd~nloo: tqs; MR. HaXO NOMLRA

~ u ? m ? ~ h m u ~ ~ w SWKY) GEMRAL W G E R P W c m IXV. #3)

'NO mNM Uwlw3

mm 'MIm rytannruq~uorni+

31NVMEWXM 3MV& 'W y~~:unub ~~upt

i h n m u i ~ u n m ~ u i ~ s ~ ~ ~ ~ A r r & ~ ~ m ~ ~ w p 1 ~ ~ n ~ n ~ ~ SEMINAR & SERVICE ACTIVITIES FOR CUSTOMER SATISFACTION

iisno~uK7un7rne7nunzdJi~?un7~v7u MARKETING AND PROMOTION ACTIVITIES

I

n'~nmniuku~n6'niou ENVIRONMEMA L CONCERN ACTIVITIES

Eli-

SPORT ACnVmES

g,, I

I

uu tt nu* nhu~ouukii3 MlTSUBlSHl CAR DEALER

. $nu~*7 nu?u Zuruwnp~nwr uf iz f inmn u-& atua hami i i f in ($~uuin)

uXn ui.rnan11oraai R~amnlhiiun' i?Cm uXn ioliiuimuiuo~mni +fin

uXn iimqmirmai (14841 iqfin

uXn ioni in~oimoi 47fim

u%n GA.;. (1977) i i f in

uXn a, m~uni i rh~woi iih uXn Qra.ad nGwu' iih {uun$)

uXn iimttnes 47h

uXn an%?iurmoiru&uue i i f i m srmynstlnnin

uXn h!atlitl iiKn

uGn iimgoofR~nnd (1987) iih

uA% kaiuomoi (1988) 6 5 ~

uXn nadlii uomokann' iih uXn iim;aynsdmnw iiKm

u%n te.uornoi w~:ds:uwd +i6n caqnsrlnnw)

uXn SnqZwmi iih

uNn uCnXi iurmn+tu$iru~ i i f i m uXn md'm Oq 41h

uXn nqqinflnis cd.r:mrrlnrr) 411%

u-MI qLA'nuains~rand i i f in

I.-& imeuns iih cfiynmifin

ugn iij$ouIoa clKm crynfiinn

uKn nq.nnnrqha; (1993) iiKm

uXn iunnsi i~ l i7Kn

u%n ijw$ni?b iih uXn umaFn6 ont~ maduaun'raafie iih ua%n iial?rrc?q hi% cuiquo)

uNn iim~rnniini 4 i h caynsdsinin

u-% qaouamoi iib c~soteliu)

uXn y& aalw iin'm

eJ66 wuq3whulu~.urnnintwi7~ u%n i i f ip iuo~~ou iih curimaqaou)

u%n uohrnnabihi;~A~ 47% cduj'lwi)

uXn u t~%ua~no~ in~ i i i f i m cdt~l~li, uXn uoinin~h~wnaiud 41% (didiq

uXn i u r i ~ i ? i w ~ i i6n ( ~ I W

u%n ii~1~unm?.rsi 41th ~unqmwi)

u-%I iimglinanis i i f in (%no)

u-%I qiftcua~mo~ 9'11% (fiuqlnn)

uXn Dm? ;.tam 411% ciqlan)

u%n ~ G ~ c n o w u o k ~ n ~ i76m (urn;)

ncn. bquinioqmsZmo' (;m4A~h

Msn. ijmp%ma ailuqnu)

u?lm riiuolni~min iih cmin)

u-Xn iim1r~oysni iqn'n (*cays&

uXn i i q u e ~ n o k e i i i f i m (W:LUI)

tla& iim$iuunt (999) 41% diu)

u%n iiwfql~n'tr i76n crlfm'u, u-%I iragiiuw~rwns :?fin ~~IUW~LPIIIT)

ntn. ?T~liwiiv (s:uoq)

u%n mwoimoaPR't~ad iih cm97n)

Mtn. un9hiu~flniuy?)

u'sh iimtfis: un'? (1993) i i6n (a9:ah)

u'& ~ R ~ R T U I U ! ~ 9'16~ 61(1191(18n)

~ 6 6 ~ ~ . J ? ~ d l E l %u~~rnninn:a"uaon6S~~6 MGD uXn tijmiu r~urna+l~.rd <ifin (unmaiiu7)

Awn iingdfFinar i?nk cunwa8u1)

uXn rfi~duarmoi l'lh crauuriu)

u%n qnsit?~n? (1~68) 41Km cqsmiii)

ntn, qua.lx& cqunnrmb ncn. ijnsuormoi c&:~ni+)

uKn niwilu(ornw' 416~ ini~itu{)

u%n kor;miinl 476n (jovtih)

uXn ~ ~ h o ~ u l a s s 4qKm (dam)

uXn i j n g ~ n i ~ i t ~ ~ u $?fin ~ummsmu)

uXn iimltau ii6m (tau)

uXn i jm~nnimt ii6m cynn7nrr)

uXn Sfig~uaqniu iin'pl rrlua4miu)

uKn iimgt-%d +I% cfineuno)

uXn iim;iiuistr'iql iiKm (d~u ic t c?~~~

uXn iiw;ufimliu 4iKm ~UII~OIIU)

u%n ijm!$?au' iih q%ui)

uA%n ijwa+uni 471% t{mni)

u%n E l t p i i gi6m c%~~ii)

HISTORY O F PRODUCTS

GALANT A

COLT GALANT

Dec '69

160 1 65 1 70 175

GALANT GTO

Jun. 73

FUSO FK

GALANT

Moy 76 -

1

FVSO 16%

,3233.

I.-* NO". '70

JUPITER I 10. I l l

J d '59

FUSO 1620

Irr OCI. 'M

&ANT SUPER SALOON GALANT U L ~ M A

Dec (YJ Nov 90 May q3

CHAMP HATCHBACK

K 6

1 PAJERO Vb 3M10 I I PAJERO V6 3J33 1

COLT

LANCER

2-

AUO 'W

I AEROBODY NRBO 1 [ STRADA SNGLE CAB I I MEGA CAB 1

LANCER

& a t ' ~ 2 3

Apt 79

May. '82

=-a a t 83

SPACE WAGON El

- :- *'-a-

May. 9 4

-

SPACE RUNNER +

-

. Q

Feb 9 3

FIGHTER I I FIGHTER I

k. '9a

-3;' - 'S .

- -11- Feb. 'M Feb. 'M - IU '91

FUSO FN

-

CANTER

Mcr 94

;*NIER 16

. - 2

-,-,*% -

CANTER

@ a P

JQI. 117

MSC HEADQUARTERS COMPLEX

* C MAIN OFFICE BLDG

l S l FLOOR CAR PLAZA

GOVERNMENT SALES DIV.

SALES ADMlNlSTRAllON DIV.

2 na FLOOR OFFICE OF SALES

CREDIT

SALE OPERATION

PIC & LCV SALES

TRUCK & BUS SALES DIV.

mu- TECHNICAL

LEGAL DIV.

OFFICE OF MARKETING

MARKETING & PLANNING DIV.

ADVERTISING & PUBLIC RELATIONS DIV

3 r d FLOOR ACCOUNTING DIV.

FINANCE DIV.

PROPERTY DIV.

CORPORATE PLANNING DIV.

COMWTER CEMR

4 th FLOOR EXECUTIVE AREA

BOARD ROOM

HUMAN RESOURCES ON.

GENERAL ADMlNlSlRATlON DIV.

RESEARCH & DEVELOPMENT DIV.

INTERNATIONAL BUSINESS DIV.

CORPORATE RESEARCH & CO-ORDINATION DIV

5 th FLOOR CONVENTION HALL

@ TRUCK SHOWROOM BLDG,

1 st FLOOR TRUCK SHOWROOM

STAFF CANTEEN

MINI MART

2 nd FLOOR UBRARY

EXECUTIVE CANTEEN

SERVICE BLDG

l st FLOOR RECEPllON AREA

CASHIER

SERVICE CENTER

TECHNOLOGY ZONE

BODY & PAINT SHOP

CUSTOMER RELATIONS SECT.

2 na ROOR OFKE OF =VICE

MINI CONVENTION

3 r d FLOOR TECHNICAL TRAINING CENTER

PRODUCTION SlUDlO

AUMO & VIDEO ROOM

ENGINEERING ROOM

SPARE PARTS BLDG

1 s t FLOOR SPARE PARTS WAREHOUSE

STOCK CONTROL R O O M

2 nd FLOOR SPARE PARTS ADMINISTRATION

SPARE PARTS COUNTER SERVICE

COMPCllER ON-LINE CENTER

3 r d FLOOR STOCK R O O M

@ SPORT CENTER

GYMNASIUM

FITNESS CENTER

O U T D O O R SPORT FACILITIES

d iunTwuinqn~a ~IUU?MI&?I~

i I ~ u l i i u u ~ r ~ ~ u i w ~ ~ i i ~ n '

diu~~6spiirdr:in~ iliuiiuuardszniuaiu

tun" 5 ;o.r<m,:u4

rRUCK SERVICE CENTER (COMPLETED E N D 1997) v

b DISTRIBUTION CENTER (COMPLETED M I D 1997)