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[Pick the date] LLLLondon Page 0 Marketing Management Assignment GRAND VITARA Marketing Plan by Jitendra Kumar student of London school of Business and Finance

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Marketing Management

AssignmentGRAND VITARA Marketing Plan by Jitendra Kumar student of

London school of Business and Finance

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Marketing Plan of MSIL Jitendra kumar A 4027842

Table of contents

S.No Content Page number

1. Introduction to Marketing plan 2

2. Introduction to Company 2-3

3. MSIL Product line 4

4. MSIL Vision 5

5. Company performance 6-7

6. SWOT Analysis 8

7. Strategy Development by Ansoff & BCG matrix 9-10

8. Competitors 11

9. Porter’s Competitive Strategy 12

10. Product life cycle 13

11. Marketing Mix 14-16

12. Long term Investment & Financial plan 17-19

13. Plan B 19

14. Reasons of Failure of Grand Vitara 20-21

15. Expectations from Module 21

16. Conclusions 22

17. References 23

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1 Marketing Plan: - ‘A strategic plan is a plan which cover a period beyond the next fiscal

year. Usually this is between 3 and 5 years. A tactical plan covers in quite a lot of detail the

actions to be taken, by whom, during a short term planning period. This is usually for one year or

less’ by M. Mc Donald Source [from class notes ]

Marketing Planning Models

Mission statement

Corporate objective

Marketing Audit

SWOT Analysis

Assumptions

Marketing objective & strategies

Estimated expected results

Identify alternative plan & mixes

Budget

First year detailed implementation Measure & review

Product

Here we will discuss about the Marketing plan of Grand Vitara model of ‘Maruti Suzuki

India ltd’ (MSIL). Grand Vitara was launched in India in 2004, but it could not find it pace

with current competitive market, after re-launching it in July 2009 MSIL is trying to gain

competitive edge in Sport utility vehicle known as (SUV) car segment as in small car because

MSIL is the Market leader in India in small or medium car segment.

2 INTRODUCTION

Maruti Suzuki India Ltd. – Company Profile

Maruti Suzuki India Limited (MSIL, formerly known as Maruti Udyog Limited) is a subsidiary

of Suzuki Motor Corporation, Japan. MSIL has been the leader of the Indian car market for over

two and a half decades. The company has two manufacturing facilities located at Gurgaon and

Manesar, south of New Delhi, India. Both the facilities have a combined capability to produce

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over a 1.2 million (1,200,000) passenger car units annually. 

The company plans to expand its manufacturing capacity to 1.75 million by 2013. For this the

company will be investing around Rs. 60 Billion (Rs 6,000 Crores) over the period till 2013. 

The company offers a wide range of cars across different segments. It offers 14 brands and over

150 variants - Maruti 800, people movers, Omni and Eeco, international brands Alto, Alto-K10,

A-star, WagonR, Swift, Ritz and Estilo, off-roader Gypsy, SUV Grand Vitara, sedans SX4 and

Swift DZire In an environment friendly initiative, in August 2010 Maruti Suzuki introduced

factory fitted CNG option on 5 models across vehicle segments. These include Eeco, Alto,

Estilo, Wagon R and Sx4.

In fiscal 2009-10 Maruti Suzuki became the only Indian company to manufacture and sell One

Million cars in a year. 

Maruti Suzuki has employee strength over 7,600 (as at end March 2010),

In 2009-10, the company sold a record 10, 18,365 vehicles including 1, 47,575 units of exports.

With this, at the end of March 2010, Maruti Suzuki had a market share of 53.3 per cent of the

Indian passenger car market (including C segment). 

Maruti Udyog Ltd. (old logo) Maruti Suzuki India Ltd. (current logo)

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In all, over six million Maruti Suzuki cars are on Indian roads since the first car was rolled out

on 14 December 1983.

Maruti DNA

Just two years back, Maruti Suzuki inaugurated its state-of-the-art new engine plant at Gurgaon.

This new technology plant churns out K-series engines that are lean, highly fuel efficient and

environment friendly. The introduction of new technology engines is in line with the company's

commitment to offer latest technology in full range of models. The K-series engines presently

power the Alto K10, A-star, Ritz, Estilo, WagonR, Swift and Swift Dzire models. The K-series

engines would soon be extended to other models in the Maruti Suzuki range. Maruti Suzuki will

be investing around Rs 1,250 Crore (Rs 12.5 billion) on capacity expansion of the K-series

engines. The expanded annual capacity will be over 7 lakh units from the present 5 lakh units.

This will be a progressive investment to be completed by 2012.

Over the quarter century of its existence, Maruti Suzuki's contribution as the growth engine for

the Indian automobile industry is widely acknowledged. Maruti Suzuki has impacted the lifestyle

and psyche of an entire generation of Indian middle class through the quality of its products and

services that are in direct sync with the needs of the Indian populace.

http://www.marutisuzuki.com/about-us.aspx

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3 MSIL product line

CARS

Maruti 800

1. Maruti 800 STD BS III

2. Maruti 800 AC BS III

3. Maruti 800 Duo

Omni

5 seater Maruti Omni

8 seater Maruti Omni

LPG Maruti Omni

Maruti Alto

1. Alto

2. Alto Lx

3. Alto Lxi

Maruti Zen Estilo

1. Maruti Zen Estilo Lx

2. Maruti Zen Estilo Lxi

3. Maruti Zen Estilo Vxi

Wagon R

1. WagonR Lx

2. WagonR Lxi

3. WagonR Vxi

4. WagonR Ax

5. WagonR Duo

Versa

5 seater

8 seater ( DX & DX2)

Maruti Esteem

1. Maruti Esteem Lx

2. Maruti Esteem Lxi

3. Maruti Esteem Vxi

Baleno

1. Baleno Sedan VXi

2. Baleno Sedan LXi

Swift

1. Swift LXi

2. Swift VXi

3. Swift ZXi

4. Swift Diesel’Ldi’

5. Swift Diesel ‘Vdi’

Maruti Gypsy

1. Hard top

2. Soft top

Maruti SX4

1. Maruti SX4 Vxi

2. Maruti SX4 Zxi

Maruti Zen Classic

Grand Vitara Swift DZire

COMMERCIAL VEHICLES

AMBULANCE

Omni Ambulance

AWAITED MODELS

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Maruti Escudo Maruti Kazshi Maruti Suzuki Splash

Source WRITTEN BY: YOGIN VORA ON MAY 6, 2010 ONLINE ON

http://managementfunda.com/maruti-udyog-limited-mul/[accessed on 21Dec2010]

4 Vision :-

To be the Leader in the Indian Automobile industry by creating Customer Delight, Shareholder's

Wealth; a pride of India.

Market leader in A2 & A3 segment•A2- 53.3%, A3 – 42.7%• Marketing strategy –Counteroffensive defense & Contraction defense

Maruti Suzuki believes their core values drive them in every endeavor.

Core Values

Customer obsession

Fast, flexible & first mover

Innovation & creativity

Networking & partnership

Openness & learning

Source http://www.marutisuzuki.com/newsroom.aspx

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5 Company Performance at a Glance:

Net Sales

Profit & Loss Ratio

Relative market share

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6 SWOT ANALYSIS

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GURGAON

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STRENGTHS :-

1. Brand Image

2. High end Technology

3. Market share & reliability

4. Great talent pool

5. Established sales & service network

6. Know Indian customer taste

7. Deep knowledge of Indian market

8. Good infrastructure

9. JD Power award no- 1 winner from

last 11 years

WEAKNESSES

1. Dependent on Japan for technical

support

2. Lack of global experience

3. Heavy import duty on parts & ready

models

4. New entrant in Diesel cars

5. Grand Vitara was high cost side as

compare to Indian buyer

6. People perception for MSIL is only

for small & mid segment

OPPORTUNITIES

1. Expansion on global level

2. Increased power of purchasing of

middle category

3. Tex benefit

4. Due to low cost ,buyer of two

wheeler also changing their mind to

purchase of MSIL car

5. Change in design according to

customer need

6. New scope from small car to Luxury

& SUV car segment.

THREATS

1. Competition with other car

manufacturer like GM, FORD,

HYUNDAI, TATA etc.

2. Change in Politics, Government

policies, Taxes

3. Product substitution

4. Price wars between manufacturer

5. Raw material price rise

6. Bank interest rate increases

7 STRATEGY DEVLOPMENT: - Strategies are the means to achieving the

organization’s stated objectives.

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The BCG matrix for product strategy

STARS

Ecco

SWIFT Dzire

SX4

QUESTION MARKS

A STAR

RITZ

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LOW Business Growth rate HIGHLOW Business Growth rate HIGHLOW Business Growth rate HIGH

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CASH COWS

ALTO

Wagon R

Swift

DOGS

Omni Versa

Grand Vitara

HIGH Relative market share LOW

Product Strategies

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Cash cow - Cash cows provide the bread and butter profits of a company. Because the market is

relatively static they require few fresh injections of capital and the net effect is a positive cash

flow. Advertising and promotion will be required to put fresh life into them from time to time.

Whilst they enjoy competitive positions today, their markets are mature and may not be

attractive in the longer term. Maintain a profitable position, and look at today's earnings rather

than growth examples are Alto, Wagon R and Swift.

Stars - Stars have competitive positions in high growth markets. They take up large sums of cash

for investment purposes, but also yield high cash returns. You need to take an aggressive

marketing approach and if possible increase market share, as stars have the potential to generate

significant earnings now, and in the future examples are Ecco, Swift Dzire and SX4.

Dogs - Dogs have a low market share in a slow growing market. They are likely to generate a

negative cash flow. How you deal with these products depends on how much cash you need to

spend to maintain profits. You could remove them, minimize marketing spend or raise/maintain

prices examples are Omni, Versha, Grand Vitara.

Question marks - Question marks have relatively low market share in fast growing markets.

You need to decide which of these are most promising and worth investing in, and which you

should manage for cash today examples are A Star, Ritz.

8 Competitors: - As Maruti is the market leader in small car segment so there are so many

competitors in small & medium car segment like Hyundai, Tata, Mahindra, Ford, GM, Honda.

But for SUV it is having different competitors as listed in Table

Model Photo Maker & Transmission Fuel Economy Ex show Engine

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Model Typeroom Delhi

price in Rs.power

MARUTI

SUZUKI

Grand

Vitara

5-speed manual

transmission or a

4-speed automatic

transmission

10.3 km/l for

variant with

automatic

transmission

and 11.2 km/l

for variant

with manual

transmission

16.4 Lakh

to

18.6 Lakh

119.5

bhp

Competitors

GM

Captiva

5-speed manual

transmission

9/12 km/L

(city/highway)19.9 Lakh 150 bhp

FORD

Endeavour

Turbocharged

diesel VGT Inline-

4 engine, 5-speed

manual

transmission

7/10 km/l

(city/highway)

14.72

Lakh141 bhp

MITSUBIS

HI

Pajero

Turbocharged

diesel VGT Inline-

4 engine, 5-speed

manual

transmission

8/11 km/l

(city/highway)

19.80

Lakh117bhp

HONDA

CR-V

2.0L i-VTEC and

2.4L i-VTEC

10/1.51 km/l

(city/highway)

17 Lakh

to 19

Lakh

141-151

bhp

http://www.carazoo.com/suv/suv0701200806/Honda-CR-V

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9 PORTER’S COMPETETIVE STRATEGIES: - Organization have to decide whether to

compete across the entire market or only in certain segments(Competitive scope) and whether to

compare through low costs and prices or through offering a differentiated product range

(Competitive advantage)

1 Cost leadership: - Attempts to control the market through being low cost producer. Maruti is

having costing advantage over its competitors as it is expertize in low cost production by the

production of M800, Alto and Ritz, because Maruti is having good manufacturing capability in

terms of Quantity, Quality, Innovation as it is using state-of-the-art technology to produce car.

Benefits are in terms of time saving, cost saving, Good quality, Brand image.

2 Differentiation: - This aims to offer products, which are recognize as unique in areas, which

are highly valued by the customer. Grand Vitara is the differentiation product of Maruti Suzuki

in terms of Brand image & value for customers as it is a unique product in SUV segment with 5-

speed manual transmission or a 4-speed automatic transmission and with a fuel efficiency of 10.3

km/l for variant with automatic transmission and 11.2 km/l for variant with manual transmission

and with 119.5 bhp power generation.

3 Focus:-This uses either costs or differentiation but rather than concentrating on the entire

market. Maruti Suzuki main focus is cost reduction but apart from cost reduction image now

Maruti also want to earn profit from its brand value which very strong in Indian market by

entering SUV market

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10 Product Life cycle

The 'Product Lifecycle' demonstrates that the profitability and sales position of a product can be

expected to change over time thus helping us to make sales and volume forecasts.

We can also use it to help our pricing decisions.

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Grand Vitara, Baleno, Omni

Ecco, Ritz

A-Star, WagonR, Swift Dzire

Zen, WagonR, Swift

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11 Marketing Mix of MARUTI SUZUKI

The marketing mix of a company consists of the various elements as follows which form the core

of a company’s marketing system and hence helps to achieve marketing objectives. The Service

marketing mix in the case of MARUTI SUZUKI is as below

Product: - MARUTI SUZUKI places considerable emphasis on developing new products which

customers want. Market research establishes exactly what this is. However, customers’

requirements change over time. In order to meet these changes, MARUTI SUZUKI has

introduced new products like SWIFT Dzire, RITZ, A-STAR, and phased out old ones like

OMNI, BALENO, M 800 and will continue to do so. Care is taken not to adversely affect the

sales of one choice by introducing a new choice, which will increase sales from the existing one

(trade off). MARUTI SUZUKI knows that its car model will vary in popularity. Their ability to

generate profits will vary at different points in their cycle. In India McDonalds has a diversified

product range focusing more on the medium & small car segment as most consumers in India are

within 7 Lack range.

Price: - The customer’s perception of value is an important determinant of the price charged.

Customers draw their own mental picture of what a product is worth. A product is more than a

physical item. The danger of using low price as a marketing tool is that the customer may feel

that quality is being compromised. It is important when deciding on price to be fully aware of the

brand and its integrity. On the other hand if price are too high beyond the reach of customer than

there will also be difficulty to attract customers to buy the products as Maruti is selling cars from

Rs. 260520 (MARUTI ALTO LX BS IV) to Rs. 1826660.07 (GRAND VITARA

AT) ,majority are small & mid segment & within 8 Lack rupee cost but only GRAND VITARA

is having cost above 15 Lack .This has been done to satisfy consumers which want different

price perceptions.

Promotion :- The promotions aspect of the marketing mix covers all types of marketing

communications One of the methods employed is advertising, Advertising is conducted on TV,

radio, in cinema, online, using poster sites and in the press for example in newspapers and

magazines. Other promotional methods include sales promotions, point of sale display,

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merchandising, direct mail, loyalty schemes, door drops, etc. The skill in marketing

communications is to develop a campaign which uses several of these methods in a way that

provides the most effective results. For example, TV advertising makes people aware of car and

press advertising provides more detail about the products. This may be supported by in-show

room promotions to get people to try the product and a collectable promotional device to

encourage them to keep on buying the item. Now a day’s live demo is in used for test drive

Promotion can be done on small car screen by stylish sticker as “My next will be GRAND

VITARA’’ .So more people will be aware by this type of advertisement. Promotion can be done

by digital media like hording sign on public places.

Place: - Place, as an element of the marketing mix, is not just about the physical location or

distribution points for products. It encompasses the management of a range of processes involved

in bringing products to the end consumer. MARUTI SUZUKI outlets are very evenly spread

throughout the whole country making them very accessible to every Indian. Long network dealer

chain of MARUTI SUZUKI products further convenient to the consumers in small cities as well.

GRAND VITARA should be available on all dealership stores in all India network.

People:-The employees in MARUTI SUZUKI have a standard uniform as Maruti is having

Japanese work culture and MARUTI SUZUKI specially focuses on friendly and prompt service

to its customers from their employees. People are the real worth of any organization. Maruti is

having a great talent pool of skilled people as in their R&D department they are having 1000

design engineers which are working on various new models & improvement of existing model.

Process:-The car manufacturing process at MARUTI SUZUKI is completely lean. They are

using most recent technology to manufacturing car in India; some of them are very latest as

Suzuki is not using in Europe also as fully robotic paint shop, Welding robot for body. Poke

yoke installed on every work station, people are encouraged to participate in suggestion scheme

or Kaizen activity.

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Physical evidence: - Maruti Suzuki India Limited, the largest passenger car manufacturer in the

country, was awarded with the "Significant Achievement in Sustainability Award" in CII ITC

Sustainability award ceremony. The Sustainability Awards, instituted by the CII-ITC Centre of

Excellence for Sustainable Development, recognize companies for their achievement in the

sustainability parameters of social, economic and environmental

 Per vehicle electricity consumption of Gurgaon plant reduced by 20% since 2000-01 and of

Manesar plant by 38% since 2007-08 

 Per vehicle water consumption of Gurgaon plant reduced by 60% since 2000-01 and of

Manesar plant by 54% since 2007-08. 

  Maruti Suzuki is a zero waste water discharge company.  

  9 car models comply with End of Live vehicles (ELV) 85% of components can be recycled.  

The Award acknowledges Maruti Suzuki's ardent efforts to continuously better its social and

environmental performance. Maruti Suzuki has gone all out to introduce environmental friendly

technologies: fuel efficient K-series engine, launch of 5 factory fitted CNG models with i-GPI engine

technology. In addition, 9 car models of the company comply with End of Life Vehicles (ELV)

recycling norms, which means over 85% of the vehicle, is recyclable. The ELV norms are yet to be

adapted in India.

Maruti Suzuki constantly focuses to reduce the impact of its manufacturing activity on the environment.

It uses Compressed Natural Gas for power generation to meet its needs Gurgaon and Manesar

manufacturing plants. Maruti Suzuki achieved significant reduction in per vehicle electricity and water

consumption over the years. 

Road Safety is Maruti Suzuki's flagship Corporate Social Responsibility focus area. The company has

set up over 100 Maruti Driving Schools across India. Maruti Suzuki also operates four Institutes of

Driving and Traffic Research (IDTR) in partnership with state governments. Over 700,000 people have

been trained in safe driving by Maruti Suzuki.

Maruti Suzuki has engaged with communities surrounding its Manesar plant and is running several

community developmental programmes there. The company has adopted four villages in Manesar. The

company will soon start similar community developmental work in villages around its upcoming R&D

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text track facilities in Rohtak district of Haryana. 

Maruti Suzuki voluntarily shares its performance on the triple bottom line parameters i.e. social,

economic and environmental by all this Maruti proves that it really cares people environment and

economic value.

Source http://www.marutisuzuki.com/Maruti-Suzuki-wins-accolades-for-Significant-

Achievement-in-Sustainability.aspx[accessed on 20 Dec2010]

12 Long term Investment & Financial Plan

1 Maruti ramp up R&D :- Maruti Suzuki aims to grow out of its parent’s lingering R&D

shadow by propping up an ambitious project that will earn it independent manufacturing

capability. The company will turn its upcoming R&D facility at Rohtak. MSIL had decided to

hire 1,000 professionals for its Engineering, Research, and Design on that currently 970 people

are stationed in their R&D Centre.

2 Future expansions plan: - The company has chalked out an investment plan of Rs.9,000 crore

to expand its installed capacity to one million cars by 2010. The expansion spree in the Maruti

Suzuki camp is brisk and an investment of Rs1700 crore has been ratified. By this the production

will be increased to 250000 cars per year from the current 1 million units, in April 2012. The

facelift will be at Manesar facility which has already got an investment of $215 million for

getting production increase. Manesar plant, currently delivering 600000 units will be upgraded to

double the production.

3 Robust growth in Export :- The company is facing robust growth in overseas sales driven

mainly by the export of its flagship model A-Star, which clocked sales of over one lakh units till

December 2010, within 11 months of launch. MSI aims to cross the two lakh units of exports by

2010-11. It expects to double its exports to about 1.6 lakh units this fiscal. Maruti also planning

to export Ritz, one of Maruti’s successful models in India to South-East Asia, and the Middle

East.

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Consolidated Financial plans of Maruti Suzuki

Sales forecast: - The forecast is higher than Maruti's estimate in September, when it said it

expected to sell 1.2 million vehicles in fiscal year 2011, up nearly 18 percent from last year.

Reporting by Anurag Kotoky; writing by Prashant Mehra) http://in.reuters.com/article/idINIndia-

53727720101222

Table -1

Source http://www.moneycontrol.com/news_html_files/news_attachment/2010/Maruti%20-

%20Hem.pdf [accessed on30Dec2010]

13 Plan B

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1. Repositioning

2. Exiting not an option

Q-2 Explain the reasons why you feel that the product entered its decline stage in the first

place

14 Here are some reasons that’s why Grand Vitara was fail in the market

1 People perception about brand: - As in India Maruti Suzuki were making small (Hatchback)

& medium (Sedan) segment car from its inception since 1983 so people were having general

perception that Maruti is only expertize only in small car & cannot make (SUV) car like

GRAND VITARA . So people do not want to buy GRAND VITARA due to their set perception

that it will not be good as MARUTI is not expertize in Sport utility Vehicle or (SUV). Small car

brand image was hurting Maruti Suzuki in (SUV) segment .For changing people perception

Maruti not done anything before launching GRAND VITARA as they can launch campaign for

their SUV before one year of its launch in digital media or on public places as bus & railway

station.

2 High cost: - Maruti Suzuki is market leader in Indian market in small car segment with low

cost vehicle. Maruti Suzuki is selling majority of its car from starting price 2.60 lack to 8 lacks

except GRAND VITARA. As in INDIA per person income is low so people are more

comfortable with buying a car within a range of 2~8 Lacks. But the cost of GRAND VITARA

was just more than doubled from its small car price, starting price 16.5 Lack rupees. Due to high

price majority of people those who want to buy were not able to buy. People were thinking that

this cost is not value for their money; in this cost they can buy some other luxury or SUV models

like Honda Accord, Ford Endeavour, GM Captiva, Mitsubishi Pajero & other models available in

Indian market in same cost range.

3 Interior & Exterior Quality:- As Maruti is making small car from last 25 years in India so

they are expertize in making small car but when they design GRAND VITARA they could not

keep focus on good design of interiors & exteriors as in other competitive vehicle like realize

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Honda Accord, Ford Endeavour, GM Captiva, Mitsubishi Pajero. People are not feeling

comfortable with the interiors & exteriors of GRAND VITARA. Interiors & exteriors are just

above the level of sedan car segment but not up to the level of SUV vehicle. So poor designing

of interior & exterior is one of cause failure of GRAND VITARA.

4 Marketing & Advertising:- Maruti strategy for marketing of GRAND VITARA was totally

different as for their small car segment they are having more than 2740 dealership & service

store they are doing a lot of advertisement for their small & middle car segment , Maruti choose

selective store only for high class people so in majority of store GRAND VITARA was not

available to sell. As economic conditions were changing people in small cities were having

enough courage to buy but GRAND VITARA was not available in their city. Now people cannot

wait for a long time to buy, that after six month they will get it, on the other hand competitor are

ready to give car delivery on the booking day like Hyundai, but Maruti is having a booking

system for 6 months before buying. Selective marketing is one the reason of GRAND VITARA

failure.

15 My Expectations & Experience: - I was having very high expectations not only for

getting good marks but gain knowledge for solving the business world problem also. As in our

module we have read different type of marketing tools & techniques like Marketing as a

competitive tool, Branding, Marketing mix, Marketing channels, Product life cycles, Marketing

research, Marketing plan, Corporate social responsibility , After completing my module when I

will be in business world I can apply the marketing tools & technique in the real world like 8Ps

of marketing mix, marketing plan, SWOT analysis, Ansoff matrix, for finding solutions of

complex problems which I will face in real business world.

Now I am able to identify & providing solutions to the problems related to marketing

management. Now I am able to revitalize the sales of a sales decline product either by adding

some more features in the product or by adding some discount like BOGOF or by doing extra

promotion or by searching new avenues for the products. Now I am gone through the process of

New Product Development. How we have to start from brainstorming to commercialization of

the product? How I will over took the competition from competitors?

As time period is very tight for MBA program so some credit should be given to class activity as

class involvement of student so that student will do more effort as they knew that class

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participation will give them 25 % marks , so they will be having more involvement in class

rather than simply asking class question or doing group activity.

16 Conclusion: -

While competition is increasing for Maruti, we believe that with its competitively priced strong

product portfolio and wide distribution and service Networks, the company should be able

defend its market share.

For Grand Vitara Maruti segmentation strategy is for India in Geographic region is whole India

& on Demographic , age group for 18 years and above, gender for Male & Female, Income for

Upper class & rich, Psychographic lifestyle for succeeder.

Marketing mix will be useful for increasing sales of product by doing some change in interior of

the product, by doing promotion on targeting current & new users, by communicating Brand

image, By advertising on TV (On prime news & business channels, by the help of media (by

giving add in main Newspaper current affairs magazine), by giving add on internet on dedicated

web sites or auto websites.

By sales promotion: - Contest games, premiums & gifts, fairs and trade show

Events and experience: - By sponsoring cricket series & some other games, by hosting events

like Quiz competition

By extended warranty upto 5 years

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Marketing Plan of MSIL Jitendra kumar A 4027842

17 References:-

David D. class notes on Marketing mix & marketing Plan , PLC

Kotler Philip & Keller Kevin Lane Marketing Management , 12th Edition by Prentice Hall Porter E. Michael Competitive Strategy: Techniques for Analyzing Industries and Competitors by The Free press New York.

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Posted by   Hitesh Bhasin   on June 13, 2010 at 4:04 pm, and is filed under   MARKETING

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