29
June 28, 2016 Consumer Disc. Singapore THIS REPORT HAS BEEN PREPARED BY MAYBANK KIM ENG RESEARCH (PTE) LTD. SEE PAGE 27 FOR IMPORTANT DISCLOSURES AND ANALYST CERTIFICATIONS Co. Reg No: 198700034E MICA (P) : 099/03/2012 Simeon Ang [email protected] (65) 6231 5927 mm2 Asia (MM2 SP) Now Showing: The Upstart Budding media entertainment company mm2 Asia is a service provider in the USD14.1b Asian film industry. Its expertise lies in the production and distribution of films in Singapore, and Malaysia. Group has been looking to establish an expanded foothold in the Greater China region through strategic working relationships in China, Hong Kong, and Taiwan. At the same time, management is undertaking M&As to transform the company into a more holistic media entertainment group. with non-speculative revenue streams… Production accounted for 57% of FY16 revenue with producer fees forming the bulk of the business arm’s contributions. These fees are almost guaranteed to be received once film production goes ahead. Hence, potential losses stemming from poor box office receipts are substantially, if not, completely mitigated. Average producer fees per film amounts to about SGD1.5m with Chinese films generally offering higher fees. Management shared that it expects to produce about 20 films in FY17 (FY16: 14). Filling a SGD17m funding gap With only SGD4.7m in cash reserves and SGD4.8m in unutilised Orientivity proceeds, mm2 will need to raise more funds to fuel its ambitions and plug a ~SGD17m funding gap for its recent acquisitions. In light of its track record and current debt burden (8.2% of equity), still considered light by industry standards (11%), mm2 could seek funding through a combination of debt (higher interest costs), equity through private placements (dilution) as well as a possible UnUsUaL stake sale. Current valuations foretell growth prospects Based on consensus estimates, mm2 is trading at a 9% discount to its peers despite its growth profile which is backed by an ROE of 30%. mm2 is also one of a handful of profitable publicly-listed film producers and should see earnings scale up quickly if the company is able to establish a foothold in new markets. The street has 1 Buy and 1 Hold call on the counter with consensus TP of SGD0.74. Share Price SGD 0.67 Not Rated Company Description Statistics 52w high/low (SGD) 3m avg turnover (USDm) Free float (%) Issued shares (m) Market capitalisation Major shareholders: 52.2% 4.0% 2.8% 502 1.2 mm2 Asia Ltd. operates as an investment holding company, which engages in the motion picture, video and television program and production activities. ANG WEE CHYE Phillip Asia Pacific Opportunity Fund Pt YEO KHEE SENG BENNY 0.70/0.26 41.0 SGD333.9M USD245M Price Performance 0 100 200 300 400 500 600 700 800 0.000 0.100 0.200 0.300 0.400 0.500 0.600 0.700 0.800 Dec-14 Mar-15 Jun-15 Sep-15 Dec-15 Mar-16 Jun-16 mm2 Asia - (LHS, SGD) mm2 Asia / Straits Times Index - (RHS, %) -1M -3M -12M Absolute (%) 6 28 192 Relative to index (%) 8 33 256 Source: FactSet FYE Mar (SGD m) FY12A FY13A FY14A FY15A FY16A Revenue 7 10 16 24 38 EBITDA 0 2 7 10 19 Core net profit 0 1 3 5 8 Core EPS (cts) 0.0 0.0 1.3 2.5 1.8 Core EPS growth (%) na na nm 85.5 (24.8) Net DPS (cts) 0.0 0.0 0.0 0.0 0.0 Core P/E (x) nm nm 50.2 27.0 36.0 P/BV (x) nm nm 37.7 7.2 8.1 Net dividend yield (%) 0.0 0.0 0.0 0.0 0.0 ROAE (%) 226.8 165.8 120.6 44.5 29.5 ROAA (%) 5.8 12.0 19.7 18.5 15.3 EV/EBITDA (x) na na na 2.1 12.4 Net debt/equity (%) 141.5 5.7 16.6 net cash net cash Retail Research

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Page 1: mm2 20160628 mb - unrated, the upstart

June 28, 2016

Consu

mer

Dis

c.

Sin

gapore

THIS REPORT HAS BEEN PREPARED BY MAYBANK KIM ENG RESEARCH (PTE) LTD.

SEE PAGE 27 FOR IMPORTANT DISCLOSURES AND ANALYST CERTIFICATIONS

Co. Reg No: 198700034E MICA (P) : 099/03/2012

Simeon Ang [email protected] (65) 6231 5927

mm2 Asia (MM2 SP)

Now Showing: The Upstart

Budding media entertainment company

mm2 Asia is a service provider in the USD14.1b Asian film industry. Its

expertise lies in the production and distribution of films in Singapore,

and Malaysia.

Group has been looking to establish an expanded foothold in the Greater

China region through strategic working relationships in China, Hong Kong,

and Taiwan. At the same time, management is undertaking M&As to

transform the company into a more holistic media entertainment group.

with non-speculative revenue streams…

Production accounted for 57% of FY16 revenue with producer fees

forming the bulk of the business arm’s contributions. These fees are

almost guaranteed to be received once film production goes ahead.

Hence, potential losses stemming from poor box office receipts are

substantially, if not, completely mitigated. Average producer fees per

film amounts to about SGD1.5m with Chinese films generally offering

higher fees. Management shared that it expects to produce about 20

films in FY17 (FY16: 14).

Filling a SGD17m funding gap

With only SGD4.7m in cash reserves and SGD4.8m in unutilised

Orientivity proceeds, mm2 will need to raise more funds to fuel its

ambitions and plug a ~SGD17m funding gap for its recent acquisitions.

In light of its track record and current debt burden (8.2% of equity), still

considered light by industry standards (11%), mm2 could seek funding

through a combination of debt (higher interest costs), equity through

private placements (dilution) as well as a possible UnUsUaL stake sale.

Current valuations foretell growth prospects

Based on consensus estimates, mm2 is trading at a 9% discount to its

peers despite its growth profile which is backed by an ROE of 30%. mm2

is also one of a handful of profitable publicly-listed film producers and

should see earnings scale up quickly if the company is able to establish a

foothold in new markets.

The street has 1 Buy and 1 Hold call on the counter with consensus TP of

SGD0.74.

Share Price SGD 0.67

Not Rated

Company Description

Statistics

52w high/low (SGD)

3m avg turnover (USDm)

Free float (%)

Issued shares (m)

Market capitalisation

Major shareholders:

52.2%

4.0%

2.8%

502

1.2

mm2 Asia Ltd. operates as an investment holding

company, which engages in the motion picture, video

and television program and production activities.

ANG WEE CHYE

Phillip Asia Pacific Opportunity Fund Pt

YEO KHEE SENG BENNY

0.70/0.26

41.0

SGD333.9M

USD245M

Price Performance

0

100

200

300

400

500

600

700

800

0.000

0.100

0.200

0.300

0.400

0.500

0.600

0.700

0.800

Dec-14 Mar-15 Jun-15 Sep-15 Dec-15 Mar-16 Jun-16

mm2 Asia - (LHS, SGD) mm2 Asia / Straits Times Index - (RHS, %)

-1M -3M -12M

Absolute (%) 6 28 192

Relative to index (%) 8 33 256

Source: FactSet

FYE Mar (SGD m) FY12A FY13A FY14A FY15A FY16A

Revenue 7 10 16 24 38

EBITDA 0 2 7 10 19

Core net profit 0 1 3 5 8

Core EPS (cts) 0.0 0.0 1.3 2.5 1.8

Core EPS growth (%) na na nm 85.5 (24.8)

Net DPS (cts) 0.0 0.0 0.0 0.0 0.0

Core P/E (x) nm nm 50.2 27.0 36.0

P/BV (x) nm nm 37.7 7.2 8.1

Net dividend yield (%) 0.0 0.0 0.0 0.0 0.0

ROAE (%) 226.8 165.8 120.6 44.5 29.5

ROAA (%) 5.8 12.0 19.7 18.5 15.3

EV/EBITDA (x) na na na 2.1 12.4

Net debt/equity (%) 141.5 5.7 16.6 net cash net cash

Retail Research

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mm2 Asia

1. Investment thesis

1.1 Lights, camera and action

mm2 is a local film producer and distributor. These two core business

segments account for more than 72% of FY3/16 revenue. Production

revenue (57% of revenue) is mainly derived from producer fees and

bonuses*. In FY16, it produced 14 films (FY15: 9 films), which underpinned

the segment’s revenue of SGD22m (+45%).

Distributorship formed 16% of revenue, mainly from the nine films mm2

distributed in FY16. Owing to the nature of the business, contributions can

be quite volatile as evidenced by the spike in FY15’s performance to

SGD7.5m due to a box office hit, Ah Boys To Men 3.

The third key revenue component is sponsorship commissions (6%), which

are generally earned when mm2 secures corporate sponsors for specific

films. Historically, mm2 receives ~15% commission of the total sponsorship

amount. Sponsorship revenue doubled to SGD2.1m in FY16 (FY15:

SGD1.1m) due largely to sponsorship dollars received for a film-event held

in China.

The three segments have performed well over the past few years,

supporting revenue CAGR of 32.4% over FY13 to FY16. In FY16, revenue

growth came primarily through inorganic means (60%), with its core

contributing to remaining growth. Beyond FY16, management has

articulated a growth plan that entails expanding into the cinema and

events businesses.

1.2 Key growth strategies

mm2’s growth strategy is based on its strategic goal to be a holistic

content company with capabilities in production, distribution, and

exhibition across the Asia Pacific.

1. Expanding in the Greater China region and into the US

Having established its film production and distribution network in

Singapore and Malaysia, mm2 is currently expanding its footprint in the

Greater China region with an eye looking towards the US market as well.

The two regions generally boast larger markets where movie-goers are

also becoming increasingly more discerning in what content they

consume. This naturally dictates a larger production budget, which could

translate to higher production fees. Additionally, the US film industry

allows for larger producer bonuses, which are about 2.5x more than that

in Asia.

2. Building blocks for a holistic entertainment group

In a short span of only five months, its two newly acquired Malaysian

cineplexes generated maiden revenue contributions of SGD4.9m,

accounting for about 13% of its total FY16 revenue mix. With the addition

of another three cinemas in Malaysia this year, this business arm is

expected to be a key growth driver in the quarters to come.

3. Synergies from proposed stake in UnUsUaL

Another growth avenue could come from its 51% stake acquisition of the

UnUsUaL group of companies. The acquisition deal (of SGD26m) was

valued at a PE of 10.2x and is based on UnUsUaL attaining net profit

targets of SGD5m for each of the next three years. Management believes

that synergies can be reaped, particularly with the concert organiser’s

ability to network with well-known global/regional artistes such as

Michael Buble, A-mei, and Andy Lau.

*A producer bonus is received if the film does exceedingly well at the box office. In such cases, the producer will be able to receive a bonus of about 10-20% of the profit payout received by the investors of

the film.

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mm2 Asia

1.3 Risks

Earnings risks may stem from production delays and cost overruns. In such

cases, mm2 will have to make up for the shortfall. However, thus far, its

core business has not yet been materially affected by such delays and

overruns.

Another risk is mm2’s transition from a previously asset light model to a

more asset heavy model as it expands downstream towards the end

consumer through cinema operations. This requires relatively heavy capex

and additional expertise. Currently, we note that mm2 has a ~SGD17m

funding gap that has risen from its recent acquisitions. mm2 will likely

seek funds through debt (higher interest costs) and equity (dilution)

markets.

The other main risk arises from an inability to grow its production pipeline

either due to: 1) a dearth of good scripts/content 2) loss of support from

investors (both private and public), and sponsors to invest in the

production budget 3) inability to secure third parties (directors,

production crews, etc) to make the film.

Figure 1: SWOT Analysis

Source: Company data, Maybank Kim Eng

Strength Weakness

Highly scalable as it operates an asset light model whereby the main filmmaking processess

are outsourced to third parties

Absence of long term, stable investor pool implies some volatility in investor makeup of

specific films

Producer fees are factored into the production budget, hence it is relatively immune to box

office performance

Unable to forecast pipeline for more than 18 months ahead due to changing media landscape

and consumer preferences

Established network of business relationships with an executive management team that has

cumulative experience of 117 years

Commercial success of films is never guaranteed as even established franchises can lead to

box office flops

Opportunities Threat

Expansion into the Greater China region provides for larger production budgets and thus

fatter margins

Web-exclusive content published over OTT platforms stealing eyeballs away from the

traditional film industry

Grassroots and government support for locally made films can help boost production pipelineThreat of licence revokation/debarment due to content deemed too sensitive for specific

markets, e.g highly regulated markets like China

Access to popular artistes in the industry through its 51% stake in UnUsUaL Group Departure of key management personnel

Potential spinoffs of various business arms to realise value Failure to realise synergies from recent acquisitions

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mm2 Asia

2. Corporate Information

2.1 Company background

Since mm2’s founding in 2008, the group has produced a portfolio of over

50 films across various genres including comedy, drama, horror, action,

and romance. Throughout the filmmaking process, mm2 derives income

from the production, distribution as well as commissions from

sponsorships that it successfully wins for specific films.

It currently has subsidiaries in Singapore, Malaysia, and Hong Kong with

representative offices in Shanghai, Beijing, and Taiwan.

2.2 Competitive advantages

mm2 essentially acts as a middleman and project manager in the film

production industry, bringing together the various stakeholders in any

particular film and ensuring that production proceeds according to plan.

Its competitive advantage thus lies in its ability to provide services to

stakeholders throughout the production process and to derive revenue

from such services.

1. Pre-production: Sponsorship commissions, producer fees, script fees

2. Post-production: Distributor fees, exhibitor fees

3. Post-box office closure: Producer bonuses (if any)

Another advantage that mm2 possesses lies in its local offices that are

currently staffed with experienced locals. This provides it will the ability

to identify commercially viable content in various markets.

mm2’s chief executive, Melvin Ang, was previously Managing Director at

Mediacorp and has had experience working with his Chinese counterparts

when co-producing content. Notably, he was MD when Mediacorp

witnessed the signing of several Singapore-China film projects worth

SGD23m.

Lastly, mm2’s content have generally been quite niche and independent,

steering it clear away from the big boys which remain focused on

established scripts and content franchises.

2.3 Business vision

mm2’s vision is to become a regional one-stop studio for filmmaking with

its acquisitions so far being opportunities that are complementary to its

current businesses.

Through its current pipeline, its focus is on expanding its overall business

relationships with leading regional studios for more co-production and

distribution business opportunities.

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mm2 Asia

2.4 Business value chain

Source: Company, Maybank Kim Eng

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mm2 Asia

3. Business Strategy

3.1 Growing its core film franchise

With its current portfolio of over 50 films, mm2 has substantial film

pipelines in Singapore and Malaysia. To expand this franchise, mm2 will

have to leverage on its core competitive advantages as well as the

business relationships that it has cultivated thus far.

3.1.1 Expansion in Greater China to propel film

making & distribution

mm2’s traditional markets have largely been concentrated in Singapore

and Malaysia. Although its current film production and distribution

businesses have reaped growing profits thus far, the universe of film

production in these traditional markets appears to be stagnating despite

government support. This could be due to a myriad of reasons including

but not limited to:

1. Scarcity of content with local-appeal

2. An immature film industry

3. Censorship laws

4. Limited investor pool due to relatively smaller domestic audience

Figure 2: Number of local films produced in Singapore & Malaysia

Source: MDA, FINAS, Maybank Kim Eng

In light of this, mm2 sees the need to expand into the Greater China

region (Mainland China, Hong Kong, and Taiwan) as well as in the US.

To be sure, mm2 already has a significant footprint in the region with film

releases such as its 2014 Chinese production, 中国好声音之为你转生.

To further expand its footprint, mm2 intends to leverage on its strong

business relationships with key industry players in Hong Kong, Taiwan, and

China that have been cultivated since it made its initial forays into those

markets. Two main factors come into play with regards to its push into

Greater China (GChina) region.

1. Its experience working with the Malaysian and Singaporean

governments for grants to fund production budgets has provided

management with some exposure in government negotiations -

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mm2 Asia

complementary skills that will be useful in negotiating with authorities in

the GChina region particularly when pushing for government grants.

2. Individual business connections and relationships would be the main

driving force for its push to expand in the GChina region. In particular,

CEO Melvin Ang as well as Hong Kong executive director, Wong Sing are

key to this push.

Aside to Mr. Ang, Wong Sing, known more commonly as 夏雨, has been in

the media industry in Hong Kong since 1962, winning multiple accolades

for his roles in Hong Kong film. This has allowed him to build strong

industry connections which would serve mm2 well as it pushes into the

region.

In 2015, North American and China box office receipts grew 8% and 49% to

USD11.1b and USD6.8b respectively. According to the MPA, the

addressable box office industry in North America and China is estimated at

USD17.9b or 46% of the global industry pie.

Figure 3: World gross box office receipts

Source: MPA International

Not only does mm2 aim to position itself as a GChina film producer but

one that also owns distribution networks & channel capabilities in SE Asia.

To date, mm2 has produced most of its films in Singapore & Malaysia but

the mix will change from 2016 where over 40% of films will be produced

outside of the Straits region. To this effect, mm2 has made explicit that it

will produce 49% of its total film pipeline in the GChina region over the

next 18 months.

10.2 10.8 10.9 10.4 11.1

9.010.4 11.1 12.4

14.1

13.413.5 13.9 13.6

13.1

0.0

5.0

10.0

15.0

20.0

25.0

30.0

35.0

40.0

45.0

2011 2012 2013 2014 2015

US$

'b

Rest of International Asia Pacific US/Canada

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mm2 Asia

Figure 4: Film production order book from Apr ’16 – Sep ‘17

Source: Company data

Aside from producing more films in China, mm2 has also been able to

enlarge its overall pipeline of films that it produces annually for the past

four years. At last update, management guides that mm2’s production

pipeline for FY17 is about 20 versus FY16’s 14.

The expanded pipeline was achieved through mm2’s ability to, 1) source

for satisfactory scripts/content, and 2) fulfil production budgets.

Figure 5: Films produced

Source: Company data

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mm2 Asia

3.1.2 A beachhead to the US

The same motivation applies for the USD11.1b (2015) US film industry

where film budgets and producer bonuses are typically larger than what

Asia can offer.

In 2016, mm2 entered its first US co-production with BoulderLight

Pictures* to produce “Good Match”, a contemporary thriller about a

bachelor who meets a seemingly perfect match via a social dating app.

While the production budget is considered relatively small at USD0.4m,

the film could open opportunities for other films if the initial project is a

success. The film is slated for launch in 2017.

3.1.3 Building a pool of content investors

Content investors are essentially equity stakeholders in a specific film.

They are one of the most important stakeholders in the film production

process, without whom, the production budget cannot be funded.

mm2 has always relied on its network and business relationships to secure

such stakeholders. But this funding strategy changed in 2015 when several

high profile parties made public their commitments to invest in mm2

productions.

These include:

1. StarHub – Working with mm2 to secure advertisers and other investors

to produce up to SGD25m worth of original Singapore content over a

three-year period

2. Government support – Various government grants from Singapore,

Malaysia, Hong Kong, and Taiwan to fund locally produced films.

Notably, management shared that films produced in Taiwan are not

subject to China’s annual overseas film quota (2015: quota of 44

movies).

mm2 recently signed an SGD8m partnership with the MDA to develop

and train local Mandarin scriptwriters. Although this will have no

direct impact on mm2’s financial performance, the partnership helps

to train aspiring scriptwriters with mm2 having the first look-through

at the content produced.

Promising content can then form the basis of future production

projects to bolster its pipeline.

3.1.4 Content distribution

In film distribution, the business model is to bid for and distribute film

titles that will be well-received by the public. mm2 has teamed up with

Clover Films to jointly acquire the distribution rights for 19 films versus

the nine films it distributed in FY16.

Distribution fees from the films will be shared with Clover Films on an

evenly split basis.

Among the 19 titles are five films that are noteworthy for the star power

of the key acting cast.

*BoulderLight Pictures is a US-based independent film production house with various Video-On-Demand and film festival hits like Contracted, and Dementia. Prior to working with mm2, BoulderLight signed a financing deal with Hong Kong’s Making Film Productions to finance three films

with low-seven figure budgets.

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mm2 Asia

Figure 6: Sample of FY17 distribution titles

Source: Company data, Maybank Kim Eng

Another way in which mm2 is looking to expand its distribution business

arm is through serial dramas. In May ’16, the group announced that it

licensed the original story rights of My Love, Farewell (安娜的爱人) that it

currently holds, to China’s Shanghai Man Man Er Culture and Broadcast. As

part of the agreement, mm2 will act as the global distributor of the 35-

episode serial drama upon completion of RMB70m production.

3.1.5 Sponsorships to pick up

While growth in this segment has not been particularly strong over the

past three years, industry trends suggest that this pie can be enlarged

dramatically particularly with increased management emphasis. Already,

we have seen sponsorship revenue pick up in FY16 to SGD2.1m (+99%).

With commissions being roughly 15% of the sponsored amount we know

that sponsorship packages have jumped substantially from SGD2.4m in

FY13 to about SGD14.1m in FY16, implying a 4-year CAGR of 56.4%.

Success stories are aplenty and could serve as a benchmark for future

performance. These include sport shoes (Heirs) and fast food restaurants

(The Prime Minister and I) in drama serials (See pictures on right) as well

as brands of beer in films. A standout sponsorship package is the reputed

USD45m sponsorship deal by Heineken for the James Bond film, Skyfall.

That amount covered about a third of the film’s total budget.

3.2 Completing the value chain to complement

growth

Beginning 2015, mm2 embarked on an acquisition spree into other

verticals with the aim of upgrading its film producing capabilities and

distribution channels. mm2’s acquisitions include the following:

i. 51% stake in Vividthree Productions for SGD1.3m (Completed in

May ’15) – Vividthree is a 3D animation and visual effects

company

ii. Two Cathay Cineplexes in Malaysia for RM40m cash (Completed in

Nov ’15)

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mm2 Asia

iii. Three Mega Cinemas for RM22m (RM17m in new shares, RM5m in

cash) – To be completed in 1HFY17

iv. 51% stake in concert organiser, UnUsUaL Group for SGD26m

(SGD10m in cash with the remaining either in cash or new shares)

– To be completed in FY17

Of the four acquisitions totalling ~USD35m, 43% was allocated to

cineplexes and 54% to events management.

Figure 7: Capital outlay for acquisitions

Source: Company data

3.2.1 Post Production - Expanding upstream capabilities

While management guides that Vividthree Productions’ revenue

contributions are expected to be stable, mm2’s 51%-owned subsidiary

could be looking to produce its own content/intellectual property.

This can take the form of animated characters for shorts or a full

animated feature film which could then go on to boost mm2’s overall

production pipeline.

3.2.2 Cinema Operations - Completing the chain

In FY16, mm2 booked five months’ worth of revenue from two cineplexes

that it acquired from Cathay. The group is in the midst of acquiring

another three cinemas in Malaysia with deal completion expected by

1HFY17.

With the cinema chain, mm2 will now be in a strong position with turnkey

capabilities in film production, distribution, and content exhibition.

Currently, film producers in that region have to rely solely on the strength

of their content when pitching to exhibitors. Exhibitors tend to err on the

side of caution when choosing films because the selection of films it

exhibits carries with it opportunity (limited screens with wide selection of

films) and operational costs.

While established film franchises such as Star Wars, The Avengers and

local franchises such as Ah Boys To Men do not face such pressures, films

with no prior or related franchise might struggle particularly if the film

does not have significant star power.

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mm2 Asia

With its own cinemas, mm2 is able to ensure that such films it produces

has firm exhibition slots that it can then use to either: 1) market its own

films and 2) pitch to other exhibitors when those films do well at its

cinemas.

Cinema operations also help to provide a relatively stable and recurring

revenue stream for the company with box office receipts in Malaysia

growing at a steady pace.

In essence, the acquisitions are part and parcel of mm2’s overall drive to

be a holistic media entertainment group.

Notably, the two cineplexes are punching above their weight with their

share of box office receipts on a national level exceeding their screen

market share.

3.2.3 Not an UnUsUaL pairing

mm2 recently proposed the acquisition of a 51% stake in the UnUsUaL

group of companies. The acquisition deal (of SGD26m) was valued at a

forward P/E of 10.2x which is based on UnUsUaL attaining net profit

targets of SGD5m (FY15: SGD4.7m) for each of the next three years.

More recently, mm2 announced the proposed listing of the group on the

Catalist board which could ultimately unlock further value from its stake

and boost its own valuations.

However, initial earnings contributions from its stake in the group

(~SGD2.6m/year) could be diluted due to the IPO if mm2 does not take up

new shares or if it sells vendor shares.

Aside, management believes the main synergies to be reaped are the live

event producer’s ability to network with well-known global/regional

artistes such as Michael Buble, A-mei, and Andy Lau.

The ultimate goal is to cast UnUsUaL’s network of artistes in mm2’s

content production.

3.2.4 Developing OTT platform to capture eyeballs

With consumers demanding faster and on-demand access to content, mm2

recognises that end-users will desire platforms that have anywhere,

anytime access to content. mm2 is thus working with its 51%-owned

subsidiary, Millinillion, to develop an over-the-top* (OTT) platform that

will allow it to bring content directly to the end user in an effort to

capture and convert eyeballs.

Millinillion is a tech start-up which specialises in developing Business-to-

Consumer (B2C) mobile applications and digital interactive solutions for

clients.

Management guides that the content it intends to deliver on such a

platform can be as varied as media seen on popular social websites such

as Facebook, Instagram, and Youtube. These include:

1. Films/content it produces

2. Third party content

Again, the aim of this platform would be to make it as sticky as possible

to end users. Hence, the variety and availability of on-demand content

could be the next growth frontier for the group.

*Over-the-top content is the delivery of audio, video, and other media

over the Internet.

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mm2 Asia

4. Financial Analysis

Figure 8: Historical financials

Source: Company data, Maybank Kim Eng

4.1 Revenue mix

mm2 currently derives revenue from:

1. Production of content

2. Distribution of content

3. Sponsorship commissions

4. Post-production – 3D animation & visual effects

5. Cinema operations

As at FY16, the group welcomed the maiden contributions of Vividthree

Productions (Post-production) as well as two Cathay Cineplexes (Cinema

operations). Figure 9 & 10 shows a breakdown of the various segments in

its most recent FY16 results.

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mm2 Asia

Figure 9: Revenue composition, FY16

Source: Company data

Figure 10: Geographical composition, FY16

Source: Company data

4.2 Core segmental performance

Figure 11: Production revenue & gross margin

Source: Company data

Figure 12: Distribution revenue & gross margin

Source: Company data

Figure 13: Sponsorship revenue & gross margin

Source: Company data

Production57%Distribution

16%

Sponsorship5%

Post Production9%

Cinema13%

Singapore64%

Malaysia8%

China19%

Taiwan5%

Hong Kong4%

Others0%

Singapore64%

Malaysia8%

China19%

Taiwan5%

Hong Kong4%

Others0%

6.4

15.0

21.731%

56%57%

0%

10%

20%

30%

40%

50%

60%

0

5

10

15

20

25

FY14 FY15 FY16Production revenue ($ 'm) Gross profit margin (%)

6.57.5

6.0

30%

9%

3%

0%

5%

10%

15%

20%

25%

30%

35%

0

1

2

3

4

5

6

7

8

FY14 FY15 FY16Distribution revenue ($ 'm) Gross profit margin (%)

2.8

1.1

2.1

41%

48%

24%

0%

10%

20%

30%

40%

50%

60%

0

1

1

2

2

3

3

FY14 FY15 FY16Sponsorship revenue ($ 'm) Gross profit margin (%)

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mm2 Asia

4.2.1 Content production (Upstream)

mm2 obtains income from various stages of the production process. This

includes:

- Producer fees (10-20% of total production budget)

- Script rights (>10% of production budget)

- Producer bonuses (if box office is a hit, mm2 gets ~10% cut of the net

payout)

Because of the nature of these fees, production revenue is thus a function

of both the number of films in its production pipeline as well as the size of

the production budget.

The larger the budget, the higher the absolute amount of producer fees

and script rights which in turn translate into stronger revenue growth

rates.

mm2’s total production budget jumped almost two-fold from SGD11.5m to

about SGD25m in FY16.

Compared to Singaporean productions, film productions in the GChina

region provide for larger production budgets.

This revenue segment is highly scalable as each producer can be seen as a

project manager who essentially connects relevant parties and ensures

that the production process adheres to specific timelines and costs. Once

these are planned out, the producer can move on to the next project

while keeping tabs on the initial one.

In this way, a single producer can take up to two films at any one time

depending on personal commitments and drive. With this in mind,

management highlighted that current utilisation of its human resources

(~40 pax) is under 50%, indicating a large potential for taking on more

film projects.

4.2.2 Content Distribution (Downstream)

The next most important mainstay of its revenue performance comes from

its distribution networks. Essentially, mm2 earns fees when it distributes

films produced by itself or third parties.

These distribution networks can take the form of big and small screens,

both local and overseas as well as cable and free-to-air television. Other

distribution avenues include physical media, airline entertainment

systems, etc.

According to management, distribution commissions typically amounts to

about 7.51% of the film’s box office receipts.

Again, this revenue stream is relatively assured as it is a fixed percentage

of total box office receipts. Despite this, some revenue volatility may be

experienced if box office receipts are poor or on the flip side, very good.

Runaway successes at the box office have characterised strong distribution

growth particularly from FY13-FY14 (+7.3%) and FY14-FY15 (+16.1%),

partially attributable to the success of the Ah Boys to Men franchise.

In total, the Ah Boys to Men franchise grossed SGD21.7m in Singapore box

office receipts alone, the highest of Singapore movie franchise.

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mm2 Asia

4.2.3 Sponsorship commissions

Currently, commissions from sponsorships do not contribute a lot to

mm2’s revenue performance with FY16 contribution only at 6% or

SGD2.1m (+99%). Typically, commissions are about 15% of the sponsored

amount.

The ability to secure such sponsorships rests on: 1) mm2’s business

relationships and networks, and 2) the film’s genre and marketability.

Based on past movies, mm2 has been able to secure sponsorships from

companies such as KPMG and StarHub.

Sponsorships help to achieve two goals, the first being form a revenue

standpoint and the second being the fulfilment of the production budget.

Having a large sponsor on board means mm2 spends less time and

resources to source for more investors.

4.2.4 Post Production (Upstream)

The first of two new business arms, the post production business revolves

around its 51% stake in Vividthree Productions which specialises in 3D

animation and visual effects for feature films and commercials. For FY16,

the business arm contributed SGD3.6m or slightly more than 9% of total

revenue.

Vividthree is one of the top players in the field and has a notable portfolio

of past projects which include both Singaporean (Ah Boys To Men

franchise) as well as Hollywood films (Robotropolis/Battle of the

Damned).

4.2.5 Cinema operations (Downstream)

In FY16, mm2 also saw the maiden contributions of two cineplexes

(Cathay) which provided five months’ worth of revenue amounting to

SGD4.9m or about 13% of total revenue. As a guide, about 50% of gross box

office receipts are reported as revenue for each cinema.

In addition, the operations will also see inflow from the sale of other F&B

products such as popcorn and soft drinks.

The two cineplexes, located in Johor Bahru and Selangor, Malaysia, were

previously branded under the popular Cathay brand and boast a combined

30 screens with 5,298 seats in total. To put things into perspective, these

screens make up slightly more than 3% of Malaysia’s total number of

screens as at 2015 (944 screen).

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mm2 Asia

Figure 14: Malaysia gross box office & attendance

Source: FINAS

Contributions from this segment are expected to perform roughly in line with the

growth of Malaysia’s overall box office (2015: RM869.1m, +14% YoY; 5-year CAGR

of 9.6%).

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mm2 Asia

5. Valuations

mm2 is currently trading at 20.4 consensus FY17E P/E, at a 9% discount to

peers. This is despite its growth profile and superior ROE of 30%. mm2 is

also one of a handful of profitable publicly-listed film producers and

should see earnings scale up quickly if the company is able to break into

new markets.

The street has 1 Buy and 1 Hold call on the counter with a consensus TP of

SGD0.74.

Figure 15: Peer comparison table

Source: Company data, Bloomberg

6. Risks

Key risks that investors should take note of include:

1. Non-fulfilment of production budget

2. Production execution risks

3. FX risks

4. Risk of equity fund raising

6.1 Non-fulfilment of production budget

The production budget requires mm2 to source for investors, essentially,

content stakeholders. Despite its networks and business relationships,

mm2 currently does not have a fixed list of investors that it can rely on

readily for any single movie it hopes to produce. This gives rise to the risk

that budgets might not be fully fulfilled.

What happens next?

If mm2 is able to fulfil 90% of the production budget, it may take up a 10%

equity stake in the film. Anything more is a strict no-no. If it forsakes the

entire film, there is then an opportunity cost associated with the decision,

but if it takes on that limited equity stake, mm2 would then be exposed

to box office receipts of the specific movie, a risk that it is generally not

willing to take.

Company Ticker

Share

price

(LCY)

Consensus

TP (LCY)

Market Cap

(LCY)

ROE

(%)

P/E

Current

(x)

P/E

Forward

(x)

P/B

(x)

Operating

Margin (%)

mm2 AsiaMM2 SP 0.665 0.74 333.9 29.5 37.5 20.4 12.7 26.4

Alibaba Pictures Group1060 HK 1.76 N/A 44,413.8 4.2 80.9 N/A 2.3 -78.2

Media Asia Group8075 HK 0.50 N/A 1,068.0 N/A 356.7 N/A 1.3 -6.4

Toei Co 9605 JP 941 3,280.0 136,760.1 6.7 12.8 13.2 0.9 10.4

Toho Co 9602 JP 2,732 1,520.0 511,030.7 9.3 20.9 21.1 1.7 15.6

CJ E&M Corp 130960 KS 66,500 99,457.5 2,564,100.0 -1.5 N/A 33.1 1.6 2.8

Spackman Entertainment Group SEG SP 0.099 N/A 39.5 -7.6 N/A N/A 2.8 -26.7

Peers Average 2.2 117.8 22.5 2.2 -13.8

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mm2 Asia

6.2 Production execution risks

As a producer, mm2 is very much like a project manager. Hence,

execution risks are prevalent throughout the filmmaking process. Risks

include production cost overruns and/or delays.

This however, can be mitigated by strict adherence to timelines as well as

cost discipline.

6.3 FX Risks

mm2 is exposed to five regional currencies versus its reporting currency,

the SGD. In FY16, FX losses jumped to SGD0.2m (FY15: SGD7,000).

This could grow if currencies depreciate against the SGD. There is some

natural hedging though as revenue and expenses are mostly recorded in

local currencies. However, profits are still translated back at the head

office and can thus lead to significant FX losses as it pivots to the North

Asia in particular.

6.4 Capital fundraising risks

Even with cash reserves of SGD4.7m and another SGD4.8m in unutilised

proceeds from its convertible notes issuance to Orientivity Capital

(Feb ’16), acquisitions so far could require an additional ~SGD17m. These

include:

1. UnUsUaL Group - SGD26m

A maximum of SGD16m (pending UnUsUaL’s fulfilment of profit

conditions) is currently unfunded. This is after taking into

consideration the use of SGD10m from the proceeds of the StarHub

placement to satisfy the first SGD10m tranche of payment for the 51%

stake.

2. Mega Cinemas (Malaysia) – RM22m (RM13m in cash; RM9m in new

shares)

3. Cathay Cineplexes – RM40m

Currently 49% (RM19.6m) of the total acquisition deal has not been

paid up and will be payable every six months over 18 months. Interest

will also be charged at a rate of 1.25% per annum.

Figure 16: Production overruns

Source: Maybank Kim Eng, Company data

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mm2 Asia

4. Other acquisitions - TBC

As part of its growth strategy, management is currently on the

lookout for more acquisitions, particularly cinema assets. Such

acquisitions will be capex heavy and will require the group to seek

funding.

However, potential spinoffs like the recently announced planned spinoff

of UnUsUaL Group, as well as strategic investors from China could

partially plug this gap. Nonetheless, shareholders will have to bear some

form of burden either through dilution (private placements) or through

higher interest costs (debt).

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mm2 Asia

Annex I: Key Personnel

Melvin Ang, Founder, Chief Executive Officer, and Executive Director

Melvin Ang is responsible for overseeing and managing mm2’s productions, as

well as sourcing new business opportunities for the company. Mr. Ang has 20

years of industry experience and was once named the top five individuals in

Singapore’s arts, entertainment and lifestyle sectors in the Straits Times Annual

Power List. Mr Ang accumulated his experience in the industry at various stints in

MediaCorp Singapore, SPH MediaWorks, and the then Television Corporation of

Singapore (TCS). Before setting up mm2 Malaysia and mm2 Singapore in January

2009, he served as Media Prima’s Executive Advisor between July 2007 and

December 2008. Melvin Ang graduated from Macquarie University with an MBA in

1996.

Chong How Kiat, Group Chief Finance Officer

Mr. Chong has close to 20 years of financial experience in property management

and development, construction, and media industries. Mr. Chong started out his

career as an Audit Assistant in 1995 at K.S. Lam & Co, Public Accountant.

Subsequently, he left and joined Mascon Sdn Bhd as an Assistant Accountant,

before joining Mines Shopping Fair Sdn Bhd as an Accountant. Thereafter in 2004,

he was promoted to Financial Controller of East Vision Leisure Group, holding

company of Mines Shopping Fair Sdn Bhd. Subsequently, Mr Chong joined Oriental

Eminence Sdn Bhd in 2008 as Finance Manager, before leaving in 2010, where he

joined Kencana Pinwell Sdn Bhd as the same position. Prior to joining mm2 Asia

Ltd. in 2014 as Group Financial Controller, Mr Chong held the position of Finance

Manager at ITD Vertex Consortium Sdn Bhd and subsequently Sapphire Plenitude

Sdn Bhd.

Ng Say Yong, Chief Content Officer

Mr. Ng is overall in charge of the creative content development of the group’s

productions. He is a media industry veteran who has produced and directed some

of the most successful TV dramas in Singapore such as ‘Growing Up ’, ‘Triple

Nine’ and ‘Shiver’. He joined the Singapore Broadcasting Corporation, which

subsequently became the Television Corporation of Singapore in 1994, as a

producer and director of current affairs and entertainment programmes. In 1996,

he left the Television Corporation of Singapore to teach media production at

Ngee Ann Polytechnic. Two years later, he joined MediaCorp Studios as an

Assistant Vice-President and was subsequently promoted to Senior Vice

President. After leaving MediaCorp Studios in 2007, Mr. Ng stayed in Australia for

three years before joining mm2 Singapore in 2010 as a Creative Director. Say

Yong graduated from the National University of Singapore, in 1988, with a

Bachelor of Arts (Honours).

Toong Soo Wei, General Manager, mm2 Singapore

Mr. Toong is responsible for the overall operations of mm2 Singapore. He began

his career as an Assistant Producer in the Chinese language drama department of

MediaCorp Studios in 2000. In November 2003, he joined Image Marcom &

Productions Pte Ltd as a writer and producer. For 2 months in 2004, he worked as

a freelance assistant director to assist Jack Neo in the production of ‘Best Bet’.

Between 2004 and 2008, he worked at J Team Productions Pte Ltd as an Assistant

Creative Manager and as General Manager and Head of Production. He

subsequently left to join Homerun Asia Pte Ltd in 2011 until he left, in October

2012, to work as General Manager for mm2 Singapore. Mr. Toong obtained an

Advanced Diploma in Mass Communications awarded by the Management

Development Institute of Singapore in 2008.

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mm2 Asia

Angelin Ong, General Manager, mm2 Malaysia

Ms. Ong is responsible for the overall operations of mm2 Malaysia. From 2001 to

2003, she worked at Publicis CGS Sdn Bhd, an advertising agency, as an account

executive and was responsible for brand visibility planning and product

packaging. In 2003, she joined Think Reka Sdn Bhd, an industrial design agency,

as a client service manager. As a client service manager, she was involved in

business development and product strategy formulation. In 2004, Ms. Ong left

that company and joined Stormfbi Sdn Bhd, an advertising agency, as an account

manager in charge of client servicing and providing brand consultancy services. In

2005, she was appointed as manager of Sistem Televisyen Malaysia Berhad

(“STMB”), a free-to-air television station in Malaysia. As manager of STMB’s

creative group, she was required to customise station content for advertisers. In

2007, Ms. Ong joined AltMedia Sdn Bhd, a subsidiary of Media Prima, to initiate

new business ideas and revenue before joining mm2 Malaysia in 2009. Ms. Ong’s

experience in both traditional and new media is invaluable in a rapidly evolving

media industry. Ms. Ong graduated from the Curtin University of Technology, in

2000, with a Bachelor of Commerce majoring in advertising and marketing.

Kent Chan, Senior Manager, Business and Content Development, mm2

Malaysia

Mr. Chan is responsible for content development and managing mm2 Malaysia’s

projects. From 2006 to 2007, Mr. Chan was employed by eGenting Sdn Bhd as a

Technical Support Executive. In 2008, he was appointed as a Production

Executive of Media Prima. Before joining mm2 Malaysia in 2009, he was employed

by mmStudios, in June 2008, as a Business Executive where he was responsible

for, among others, managing projects, artistes and logistics. Mr. Chan graduated

from INTI College Malaysia TWN Coventry University, in 2005, with a Bachelor’s

Degree in Software Engineering.

Mok Pak Lam, Non-Executive Director, mm2 Asia

Mr. Mok was appointed non-executive director of the board (on 10 Jun) in

conjunction with mm2’s private placement to StarHub. Mr. Mok oversees the

Network Engineering, SmartHub (data analytics research) and i3 (Innovation,

Investment, Incubation) Divisions at StarHub. He is responsible for establishing

StarHub's technical vision and leading all aspects of technology development. He

also looks into the strategy for technology platforms and external partnerships,

as well as initiatives for innovations.

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0

100

200

300

400

500

600

700

0.000

0.100

0.200

0.300

0.400

0.500

0.600

0.700

Dec-14 Mar-15 Jun-15 Sep-15 Dec-15 Mar-16

mm2 Asia - (LHS, SGD) mm2 Asia / Straits Times Index - (RHS, %)

Value Proposition

One of two SGX-listed producers of films and TV/online

content in Asia with revenue CAGR growth of 55% over the

past five years. FY16 revenue growth came from organic

(40%) and inorganic (60%) means.

Government support and grants in Hong Kong, Singapore,

Malaysia, and Taiwan enables it to fulfil production budget

as governments take an equity stake in the overall filming

process.

Recently expanded downstream to cinema operations

through acquisition of cinema assets thereby possibly

transitioning to a more asset heavy business model.

FY16 ROIC of 22.7% may be considered elevated as capital

is expected to increase in light of heavier capex. WACC at

8.1%.

Global Box Office (USD‘b)

Source: MPA International

Price Drivers

Historical share price trend

Source: Company, Maybank Kim Eng

1. Agreed to collaborate with Fox International Channels to

co-produce four films 2. Co-produced movie, Ah Boys to Men 3 became the top

opening weekend Asian movie in Singapore of all time, with gross takings of SGD6.23m

3. Announced acquisition of five cinemas in Malaysia for RM62m

4. Proposed acquisition of 51% stake in concert organiser, UnUsUaL Group for SGD26m

5. Private placement of 44m new shares to StarHub at SGD0.41/share to raise SGD18m for working capital and strategic acquisitions

Financial Metrics

Financial performance relies heavily on number of movies

it produces and distributes

Management disclosed that it has 20 and 19 films (FY16:

14 and 9 films) in its production and distribution pipeline

in FY17 alone

Will require significant capex if it intends to expand its

current network of five cinemas. On average, it spent

about SGD4m (10% of FY16 shareholders equity) per

cinema.

FY16 net profit spiked 61% to SGD8.2m on revenue of

SGD38.3m (+58%), boosted by newly acquired businesses in

3D animation & visual effects and cinema operations.

Revenue mix

Source: Company data

Swing Factors

Upside

New films with strong cast and/or brand names being

added into production pipeline

Making inroads into China content production through

partnership with Hesheng Media; and the receipt of

grants from the Chinese central government

Establishment of strong working relationships with

famous artistes such as A-mei, and Andy Lau through its

51% stake in concert organiser, UnUsUaL Group

Downside

Potential fund raising for acquisitions and expansion into

China

Drying up of production pipeline or unexpected

production delays or cost overruns of films

Revocation of government support and/or poor take-up

rate by content investors

[email protected]

10.8 10.7 10.9 10.6 9.7

9

10.4 11.1

12.4

14.1

2.6 2.8 3 3 3.4

0

2

4

6

8

10

12

14

16

2011 2012 2013 2014 2015

EMEA Asia Pacific Latin America

1

5

1 2

4

3

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mm2 Asia

FYE 31 Mar FY12A FY13A FY14A FY15A FY16A

Key Metrics

P/E (reported) (x) nm nm 50.2 27.0 36.0

Core P/E (x) nm nm 50.2 27.0 36.0

P/BV (x) nm nm 37.7 7.2 8.1

P/NTA (x) nm nm nm nm nm

Net dividend yield (%) 0.0 0.0 0.0 0.0 0.0

FCF yield (%) 0.0 0.0 0.2 nm nm

EV/EBITDA (x) na na na 2.1 12.4

EV/EBIT (x) na na na 3.1 23.4

INCOME STATEMENT (SGD m)

Revenue 6.6 9.9 16.1 24.3 38.3

Gross profit 0.3 1.7 5.1 9.6 18.4

EBITDA 0.0 1.6 7.2 9.9 19.1

Depreciation (0.1) (0.6) (0.0) (0.0) (0.5)

Amortisation 0.0 0.0 (3.4) (3.2) (8.5)

EBIT (0.1) 1.0 3.8 6.6 10.1

Net interest income /(exp) 0.0 (0.0) (0.0) (0.0) (0.4)

Associates & JV 0.0 0.0 0.0 0.0 0.0

Exceptionals 0.0 0.0 0.0 (0.0) 0.2

Other pretax income 0.0 (0.0) (0.0) 0.0 0.0

Pretax profit (0.0) 0.9 3.7 6.6 10.0

Income tax 0.0 (0.2) (0.7) (1.5) (1.1)

Minorities 0.1 0.0 (0.3) 0.0 (0.7)

Perpetual securities 0.0 0.0 0.0 0.0 0.0

Discontinued operations 0.0 0.0 0.0 0.0 0.0

Reported net profit 0.1 0.8 2.7 5.1 8.2

Core net profit 0.1 0.8 2.7 5.1 8.2

BALANCE SHEET (SGD m)

Cash & Short Term Investments 0.1 0.4 0.5 5.8 4.7

Accounts receivable 1.5 7.2 8.6 20.6 24.4

Inventory 0.3 0.3 1.5 0.0 0.3

Property, Plant & Equip (net) 0.2 0.1 0.1 0.1 3.6

Intangible assets 0.1 1.1 3.9 6.3 25.3

Investment in Associates & JVs 0.0 0.0 0.0 0.0 0.0

Other assets 1.0 1.3 2.8 4.8 10.6

Total assets 3.2 10.4 17.5 37.6 69.0

ST interest bearing debt 0.1 0.2 0.1 0.2 0.2

Accounts payable 2.2 8.3 10.9 14.7 23.8

LT interest bearing debt 0.1 0.3 1.0 0.1 2.8

Other liabilities 1.0 1.0 2.0 3.0 5.0

Total Liabilities 3.3 9.7 13.7 18.4 31.8

Shareholders Equity 0.1 0.9 3.6 19.2 36.2

Minority Interest (0.1) (0.2) 0.1 0.0 1.0

Total shareholder equity (0.1) 0.7 3.8 19.2 37.2

Perpetual securities 0.0 0.0 0.0 0.0 0.0

Total liabilities and equity 3.2 10.4 17.5 37.6 69.0

CASH FLOW (SGD m)

Pretax profit (0.0) 0.9 3.7 6.6 10.0

Depreciation & amortisation 0.1 0.6 3.4 3.3 9.0

Adj net interest (income)/exp 0.0 0.0 0.0 0.0 0.4

Change in working capital 0.1 (1.3) (6.9) (12.0) (22.6)

Cash taxes paid (0.0) 0.0 0.0 (0.1) (0.1)

Other operating cash flow 0.0 0.0 0.1 0.3 0.0

Cash flow from operations 0.1 0.4 0.3 (1.9) (3.3)

Capex 0.0 0.0 0.0 0.0 0.0

Free cash flow 0.1 0.4 0.3 (1.9) (3.3)

Dividends paid 0.0 0.0 0.0 0.0 0.0

Equity raised / (purchased) 0.0 0.0 0.0 6.1 9.1

Perpetual securities 0.0 0.0 0.0 0.0 0.0

Change in Debt 0.0 0.2 0.5 2.9 2.3

Perpetual securities distribution 0.0 0.0 0.0 0.0 0.0

Other invest/financing cash flow (0.1) (0.3) (0.5) (2.0) (9.2)

Effect of exch rate changes 0.0 0.0 0.0 0.0 0.0

Net cash flow 0.0 0.3 0.2 5.2 (1.1)

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mm2 Asia

FYE 31 Mar FY12A FY13A FY14A FY15A FY16A

Key Ratios

Growth ratios (%)

Revenue growth nm 50.7 62.7 50.7 57.9

EBITDA growth nm 3,604.5 342.9 36.9 93.0

EBIT growth nm nm 277.6 74.7 53.2

Pretax growth nm nm 290.6 77.7 51.8

Reported net profit growth nm 776.3 236.3 85.5 60.8

Core net profit growth nm 776.3 236.3 85.5 60.8

Profitability ratios (%)

EBITDA margin 0.7 16.5 44.8 40.7 49.8

EBIT margin nm 10.1 23.4 27.1 26.3

Pretax profit margin nm 9.6 23.0 27.1 26.1

Payout ratio nm nm 0.0 0.0 0.0

DuPont analysis

Net profit margin (%) 1.4 8.2 17.0 20.9 21.3

Revenue/Assets (x) 2.1 0.9 0.9 0.6 0.6

Assets/Equity (x) 39.1 11.6 4.8 2.0 1.9

ROAE (%) 226.8 165.8 120.6 44.5 29.5

ROAA (%) 5.8 12.0 19.7 18.5 15.3

Liquidity & Efficiency

Cash conversion cycle (14.0) (57.8) (106.4) (78.3) (133.8)

Days receivable outstanding 41.5 157.8 176.2 216.4 211.3

Days inventory outstanding 7.8 13.3 29.9 18.3 2.4

Days payables outstanding 63.3 228.9 312.5 313.0 347.4

Dividend cover (x) nm nm nm nm nm

Current ratio (x) 0.9 1.0 1.1 1.9 1.4

Leverage & Expense Analysis

Asset/Liability (x) 1.0 1.1 1.3 2.0 2.2

Net debt/equity (%) 141.5 5.7 16.6 net cash net cash

Net interest cover (x) nm 23.8 83.8 nm 26.8

Debt/EBITDA (x) 5.9 0.3 0.2 0.0 0.2

Capex/revenue (%) 0.0 0.0 0.0 0.0 0.0

Net debt/ (net cash) 0.1 0.1 0.6 (5.4) (1.7)

Source: Company; Maybank

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mm2 Asia

Research Offices

REGIONAL

Sadiq CURRIMBHOY

Regional Head, Research & Economics

(65) 6231 5836 [email protected]

WONG Chew Hann, CA

Regional Head of Institutional Research

(603) 2297 8686 [email protected]

ONG Seng Yeow

Regional Head of Retail Research

(65) 6231 5839 [email protected]

TAN Sin Mui

Director of Research

(65) 6231 5849 [email protected]

ECONOMICS

Suhaimi ILIAS Chief Economist Singapore | Malaysia (603) 2297 8682 [email protected]

Luz LORENZO Philippines

(63) 2 849 8836 [email protected]

Tim LEELAHAPHAN Thailand (66) 2658 6300 ext 1420 [email protected]

JUNIMAN Chief Economist, BII Indonesia (62) 21 29228888 ext 29682

[email protected]

STRATEGY

Sadiq CURRIMBHOY

Global Strategist

(65) 6231 5836 [email protected]

Willie CHAN

Hong Kong / Regional

(852) 2268 0631 [email protected]

MALAYSIA

WONG Chew Hann, CA Head of Research (603) 2297 8686 [email protected] • Strategy

Desmond CH’NG, ACA (603) 2297 8680 [email protected] • Banking & Finance

LIAW Thong Jung (603) 2297 8688 [email protected] • Oil & Gas Services- Regional

ONG Chee Ting, CA (603) 2297 8678 [email protected] • Plantations - Regional

Mohshin AZIZ (603) 2297 8692 [email protected] • Aviation - Regional • Petrochem

YIN Shao Yang, CPA (603) 2297 8916 [email protected] • Gaming – Regional • Media

TAN Chi Wei, CFA (603) 2297 8690 [email protected] • Power • Telcos

WONG Wei Sum, CFA (603) 2297 8679 [email protected] • Property

LEE Yen Ling (603) 2297 8691 [email protected] • Building Materials • Glove • Ports • Shipping

CHAI Li Shin, CFA (603) 2297 8684 [email protected] • Plantation • Construction & Infrastructure

Ivan YAP (603) 2297 8612 [email protected] • Automotive • Semiconductor • Technology

Kevin WONG (603) 2082 6824 [email protected] • REITs • Consumer Discretionary

LIEW Wei Han

(603) 2297 8676 [email protected] • Consumer Staples

LEE Cheng Hooi Regional Chartist (603) 2297 8694 [email protected]

Tee Sze Chiah Head of Retail Research (603) 2297 6858 [email protected]

Cheah Chong Ling (603) 2297 8767 [email protected]

HONG KONG / CHINA

Howard WONG Head of Research (852) 2268 0648 [email protected] • Oil & Gas - Regional

Benjamin HO (852) 2268 0632 [email protected] • Consumer & Auto

Jacqueline KO, CFA (852) 2268 0633 [email protected] • Consumer Staples & Durables

Ka Leong LO, CFA (852) 2268 0630 [email protected] • Consumer Discretionary & Auto

Mitchell KIM (852) 2268 0634 [email protected] • Internet & Telcos

Ning MA (852) 2268 0672 [email protected] • Insurance

Sonija LI, CFA, FRM (852) 2268 0641 [email protected] • Gaming

Stefan CHANG, CFA (852) 2268 0675 [email protected] • Technology – Regional

Warren LAU (852) 2268 0644 [email protected] • Technology – Regional

INDIA

Jigar SHAH Head of Research

(91) 22 6623 2632 [email protected]

• Oil & Gas • Automobile • Cement

Anubhav GUPTA

(91) 22 6623 2605 [email protected]

• Metal & Mining • Capital Goods • Property

Vishal MODI

(91) 22 6623 2607 [email protected]

• Banking & Financials

Abhijeet KUNDU

(91) 22 6623 2628 [email protected]

• Consumer

Neerav DALAL

(91) 22 6623 2606 [email protected]

• Software Technology • Telcos

SINGAPORE

Gregory YAP (65) 6231 5848 [email protected] • SMID Caps • Technology & Manufacturing • Telcos

YEAK Chee Keong, CFA (65) 6231 5842 [email protected] • Offshore & Marine

Derrick HENG, CFA (65) 6231 5843 [email protected] • Transport • Property • REITs (Office)

Joshua TAN (65) 6231 5850 [email protected] • REITs (Retail, Industrial)

John CHEONG, CFA (65) 6231 5845 [email protected] • Small & Mid Caps • Healthcare

Ng Li Hiang (65) 6231 5840 [email protected] • Banks

INDONESIA

Isnaputra ISKANDAR Head of Research (62) 21 8066 8680 [email protected] • Strategy • Metals & Mining • Cement

Rahmi MARINA (62) 21 8066 8689 [email protected] • Banking & Finance

Aurellia SETIABUDI (62) 21 8066 8691 [email protected] • Property

Pandu ANUGRAH (62) 21 8066 8688 [email protected] • Infra • Construction • Transport• Telcos

Janni ASMAN (62) 21 8066 8687 [email protected] • Cigarette • Healthcare • Retail

Adhi TASMIN (62) 21 8066 8694 [email protected] • Plantations

Anthony LUKMAWIJAYA (62) 21 8066 8690 [email protected] • Aviation

PHILIPPINES

Luz LORENZO Head of Research (63) 2 849 8836 [email protected] • Strategy • Utilities • Conglomerates • Telcos

Lovell SARREAL (63) 2 849 8841 [email protected] • Consumer • Media • Cement

Rommel RODRIGO (63) 2 849 8839 [email protected] • Conglomerates • Property • Gaming • Ports/ Logistics

Katherine TAN (63) 2 849 8843 [email protected] • Banks • Construction

Michael BENGSON (63) 2 849 8840 [email protected] • Conglomerates

Jaclyn JIMENEZ (63) 2 849 8842 [email protected] • Consumer

THAILAND

Maria LAPIZ Head of Institutional Research Dir (66) 2257 0250 | (66) 2658 6300 ext 1399 [email protected] • Consumer • Materials • Ind. Estates

Sittichai DUANGRATTANACHAYA (66) 2658 6300 ext 1393 [email protected] • Services Sector • Transport

Yupapan POLPORNPRASERT (66) 2658 6300 ext 1394 [email protected] • Oil & Gas

Tanawat RUENBANTERNG (66) 2658 6300 ext 1395 [email protected] • Banks & Diversified Financials

Sukit UDOMSIRIKUL Head of Retail Research (66) 2658 6300 ext 5090 [email protected]

Mayuree CHOWVIKRAN (66) 2658 6300 ext 1440 [email protected] • Strategy

Padon VANNARAT (66) 2658 6300 ext 1450 [email protected] • Strategy

Surachai PRAMUALCHAROENKIT (66) 2658 6300 ext 1470 [email protected] • Auto • Conmat • Contractor • Steel

Suttatip PEERASUB (66) 2658 6300 ext 1430 [email protected] • Media • Commerce

Sutthichai KUMWORACHAI (66) 2658 6300 ext 1400 [email protected] • Energy • Petrochem

Termporn TANTIVIVAT (66) 2658 6300 ext 1520 [email protected] • Property

Jaroonpan WATTANAWONG (66) 2658 6300 ext 1404 [email protected] • Transportation • Small cap

VIETNAM

LE Hong Lien, ACCA Head of Institutional Research (84) 8 44 555 888 x 8181 [email protected] • Strategy • Consumer • Diversified • Utilities

THAI Quang Trung, CFA, Deputy Manager, Institutional Research (84) 8 44 555 888 x 8180 [email protected] • Real Estate • Construction • Materials

Le Nguyen Nhat Chuyen (84) 8 44 555 888 x 8082 [email protected] • Oil & Gas

NGUYEN Thi Ngan Tuyen, Head of Retail Research (84) 8 44 555 888 x 8081 [email protected] • Food & Beverage • Oil&Gas • Banking

TRINH Thi Ngoc Diep (84) 4 44 555 888 x 8208 [email protected] • Technology • Utilities • Construction

PHAM Nhat Bich (84) 8 44 555 888 x 8083 [email protected] • Consumer • Manufacturing • Fishery

NGUYEN Thi Sony Tra Mi (84) 8 44 555 888 x 8084 [email protected] • Port operation • Pharmaceutical • Food & Beverage

TRUONG Quang Binh (84) 4 44 555 888 x 8087 [email protected] • Rubber plantation • Tyres and Tubes • Oil&Gas

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APPENDIX I: TERMS FOR PROVISION OF REPORT, DISCLAIMERS AND DISCLOSURES

DISCLAIMERS

This research report is prepared for general circulation and for information purposes only and under no circumstances should it be considered or intended as an offer to sell or a solicitation of an offer to buy the securities referred to herein. Investors should note that values of such securities, if any, may fluctuate and that each security’s price or value may rise or fall. Opinions or recommendations contained herein are in form of technical ratings and fundamental ratings. Technical ratings may differ from fundamental ratings as technical valuations apply different methodologies and are purely based on price and volume-related information extracted from the relevant jurisdiction’s stock exchange in the equity analysis. Accordingly, investors’ returns may be less than the original sum invested. Past performance is not necessarily a guide to future performance. This report is not intended to provide personal investment advice and does not take into account the specific investment objectives, the financial situation and the particular needs of persons who may receive or read this report. Investors should therefore seek financial, legal and other advice regarding the appropriateness of investing in any securities or the investment strategies discussed or recommended in this report.

The information contained herein has been obtained from sources believed to be reliable but such sources have not been independently verified by Maybank Investment Bank Berhad, its subsidiary and affiliates (collectively, “MKE”) and consequently no representation is made as to the accuracy or completeness of this report by MKE and it should not be relied upon as such. Accordingly, MKE and its officers, directors, associates, connected parties and/or employees (collectively, “Representatives”) shall not be liable for any direct, indirect or consequential losses or damages that may arise from the use or reliance of this report. Any information, opinions or recommendations contained herein are subject to change at any time, without prior notice.

This report may contain forward looking statements which are often but not always identified by the use of words such as “anticipate”, “believe”, “estimate”, “intend”, “plan”, “expect”, “forecast”, “predict” and “project” and statements that an event or result “may”, “will”, “can”, “should”, “could” or “might” occur or be achieved and other similar expressions. Such forward looking statements are based on assumptions made and information currently available to us and are subject to certain risks and uncertainties that could cause the actual results to differ materially from those expressed in any forward looking statements. Readers are cautioned not to place undue relevance on these forward-looking statements. MKE expressly disclaims any obligation to update or revise any such forward looking statements to reflect new information, events or circumstances after the date of this publication or to reflect the occurrence of unanticipated events.

MKE and its officers, directors and employees, including persons involved in the preparation or issuance of this report, may, to the extent permitted by law, from time to time participate or invest in financing transactions with the issuer(s) of the securities mentioned in this report, perform services for or solicit business from such issuers, and/or have a position or holding, or other material interest, or effect transactions, in such securities or options thereon, or other investments related thereto. In addition, it may make markets in the securities mentioned in the material presented in this report. MKE may, to the extent permitted by law, act upon or use the information presented herein, or the research or analysis on which they are based, before the material is published. One or more directors, officers and/or employees of MKE may be a director of the issuers of the securities mentioned in this report.

This report is prepared for the use of MKE’s clients and may not be reproduced, altered in any way, transmitted to, copied or distributed to any other party in whole or in part in any form or manner without the prior express written consent of MKE and MKE and its Representatives accepts no liability whatsoever for the actions of third parties in this respect.

This report is not directed to or intended for distribution to or use by any person or entity who is a citizen or resident of or located in any locality, state, country or other jurisdiction where such distribution, publication, availability or use would be contrary to law or regulation. This report is for distribution only under such circumstances as may be permitted by applicable law. The securities described herein may not be eligible for sale in all jurisdictions or to certain categories of investors. Without prejudice to the foregoing, the reader is to note that additional disclaimers, warnings or qualifications may apply based on geographical location of the person or entity receiving this report.

Malaysia

Opinions or recommendations contained herein are in the form of technical ratings and fundamental ratings. Technical ratings may differ from fundamental ratings as technical valuations apply different methodologies and are purely based on price and volume-related information extracted from Bursa Malaysia Securities Berhad in the equity analysis.

Singapore

This report has been produced as of the date hereof and the information herein may be subject to change. Maybank Kim Eng Research Pte. Ltd. (“Maybank KERPL”) in Singapore has no obligation to update such information for any recipient. For distribution in Singapore, recipients of this report are to contact Maybank KERPL in Singapore in respect of any matters arising from, or in connection with, this report. If the recipient of this report is not an accredited investor, expert investor or institutional investor (as defined under Section 4A of the Singapore Securities and Futures Act), Maybank KERPL shall be legally liable for the contents of this report, with such liability being limited to the extent (if any) as permitted by law.

Thailand

The disclosure of the survey result of the Thai Institute of Directors Association (“IOD”) regarding corporate governance is made pursuant to the policy of the Office of the Securities and Exchange Commission. The survey of the IOD is based on the information of a company listed on the Stock Exchange of Thailand and the market for Alternative Investment disclosed to the public and able to be accessed by a general public investor. The result, therefore, is from the perspective of a third party. It is not an evaluation of operation and is not based on inside information. The survey result is as of the date appearing in the Corporate Governance Report of Thai Listed Companies. As a result, the survey may be changed after that date. Maybank Kim Eng Securities (Thailand) Public Company Limited (“MBKET”) does not confirm nor certify the accuracy of such survey result.

Except as specifically permitted, no part of this presentation may be reproduced or distributed in any manner without the prior written permission of MBKET. MBKET accepts no liability whatsoever for the actions of third parties in this respect.

US

This third-party research report is distributed in the United States (“US”) to Major US Institutional Investors (as defined in Rule 15a-6 under the Securities Exchange Act of 1934, as amended) only by Maybank Kim Eng Securities USA Inc (“Maybank KESUSA”), a broker-dealer registered in the US (registered under Section 15 of the Securities Exchange Act of 1934, as amended). All responsibility for the distribution of this report by Maybank KESUSA in the US shall be borne by Maybank KESUSA. All resulting transactions by a US person or entity should be effected through Maybank Kim Eng Securities USA Inc. This report is not directed at you if it is prohibited or restricted by any legislation or regulation in any jurisdiction from making it available to you. You should satisfy yourself before reading it that Maybank KESUSA is permitted to provide research material concerning investments to you under relevant legislation and regulations.

UK

This document is being distributed by Maybank Kim Eng Securities (London) Ltd (“Maybank KESL”) which is authorized and regulated, by the Financial Services Authority and is for Informational Purposes only. This document is not intended for distribution to anyone defined as a Retail Client under the Financial Services and Markets Act 2000 within the UK. Any inclusion of a third party link is for the recipients convenience only, and that the firm does not take any responsibility for its comments or accuracy, and that access to such links is at the individuals own risk. Nothing in this report should be considered as constituting legal, accounting or tax advice, and that for accurate guidance recipients should consult with their own independent tax advisers.

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Disclosure of Interest

Malaysia: MKE and its Representatives may from time to time have positions or be materially interested in the securities referred to herein and may further act as market maker or may have assumed an underwriting commitment or deal with such securities and may also perform or seek to perform investment banking services, advisory and other services for or relating to those companies.

Singapore: As of 28 June 2016, Maybank KERPL and the covering analyst do not have any interest in any companies recommended in this research report.

Thailand: MBKET may have a business relationship with or may possibly be an issuer of derivative warrants on the securities /companies mentioned in the research report. Therefore, Investors should exercise their own judgment before making any investment decisions. MBKET, its associates, directors, connected parties and/or employees may from time to time have interests and/or underwriting commitments in the securities mentioned in this report.

Hong Kong: KESHK may have financial interests in relation to an issuer or a new listing applicant referred to as defined by the requirements under Paragraph 16.5(a) of the Hong Kong Code of Conduct for Persons Licensed by or Registered with the Securities and Futures Commission.

As of 28 June 2016, KESHK and the authoring analyst do not have any interest in any companies recommended in this research report.

MKE may have, within the last three years, served as manager or co-manager of a public offering of securities for, or currently may make a primary market in issues of, any or all of the entities mentioned in this report or may be providing, or have provided within the previous 12 months, significant advice or investment services in relation to the investment concerned or a related investment and may receive compensation for the services provided from the companies covered in this report.

OTHERS

Analyst Certification of Independence

The views expressed in this research report accurately reflect the analyst’s personal views about any and all of the subject securities or issuers; and no part of the research analyst’s compensation was, is or will be, directly or indirectly, related to the specific recommendations or views expressed in the report.

Reminder

Structured securities are complex instruments, typically involve a high degree of risk and are intended for sale only to sophisticated investors who are capable of understanding and assuming the risks involved. The market value of any structured security may be affected by changes in economic, financial and political factors (including, but not limited to, spot and forward interest and exchange rates), time to maturity, market conditions and volatility and the credit quality of any issuer or reference issuer. Any investor interested in purchasing a structured product should conduct its own analysis of the product and consult with its own professional advisers as to the risks involved in making such a purchase.

No part of this material may be copied, photocopied or duplicated in any form by any means or redistributed without the prior consent of MKE.

Ong Seng Yeow | Executive Director, Maybank Kim Eng Research

Definition of Ratings

Maybank Kim Eng Research uses the following rating system

BUY Return is expected to be above 10% in the next 12 months (excluding dividends)

HOLD Return is expected to be between - 10% to +10% in the next 12 months (excluding dividends)

SELL Return is expected to be below -10% in the next 12 months (excluding dividends)

Applicability of Ratings

The respective analyst maintains a coverage universe of stocks, the list of which may be adjusted according to needs. Investment ratings are only applicable to the stocks which form part of the coverage universe. Reports on companies which are not part of the coverage do not carry investment ratings as we do not actively follow developments in these companies.

DISCLOSURES

Legal Entities Disclosures

Malaysia: This report is issued and distributed in Malaysia by Maybank Investment Bank Berhad (15938-H) which is a Participating Organization of Bursa Malaysia Berhad and a holder of Capital Markets and Services License issued by the Securities Commission in Malaysia. Singapore: This material is issued and distributed in Singapore by Maybank KERPL (Co. Reg No 197201256N) which is regulated by the Monetary Authority of Singapore. Indonesia: PT Kim Eng Securities (“PTKES”) (Reg. No. KEP-251/PM/1992) is a member of the Indonesia Stock Exchange and is regulated by the BAPEPAM LK. Thailand: MBKET (Reg. No.0107545000314) is a member of the Stock Exchange of Thailand and is regulated by the Ministry of Finance and the Securities and Exchange Commission. Philippines: Maybank ATRKES (Reg. No.01-2004-00019) is a member of the Philippines Stock Exchange and is regulated by the Securities and Exchange Commission. Vietnam: Maybank Kim Eng Securities JSC (License Number: 71/UBCK-GP) is licensed under the State Securities Commission of Vietnam.Hong Kong: KESHK (Central Entity No AAD284) is regulated by the Securities and Futures Commission. India: Kim Eng Securities India Private Limited (“KESI”) is a participant of the National Stock Exchange of India Limited (Reg No: INF/INB 231452435) and the Bombay Stock Exchange (Reg. No. INF/INB 011452431) and is regulated by Securities and Exchange Board of India. KESI is also registered with SEBI as Category 1 Merchant Banker (Reg. No. INM 000011708) US: Maybank KESUSA is a member of/ and is authorized and regulated by the FINRA – Broker ID 27861. UK: Maybank KESL (Reg No 2377538) is authorized and regulated by the Financial Services Authority.

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Malaysia Maybank Investment Bank Berhad

(A Participating Organisation of

Bursa Malaysia Securities Berhad)

33rd Floor, Menara Maybank,

100 Jalan Tun Perak,

50050 Kuala Lumpur

Tel: (603) 2059 1888;

Fax: (603) 2078 4194

Singapore Maybank Kim Eng Securities Pte Ltd

Maybank Kim Eng Research Pte Ltd

50 North Canal Road

Singapore 059304

Tel: (65) 6336 9090

London Maybank Kim Eng Securities

(London) Ltd

PNB House

77 Queen Victoria Street

London EC4V 4AY, UK

Tel: (44) 20 7332 0221

Fax: (44) 20 7332 0302

New York Maybank Kim Eng Securities USA

Inc

777 Third Avenue, 21st Floor

New York, NY 10017, U.S.A.

Tel: (212) 688 8886

Fax: (212) 688 3500

Stockbroking Business:

Level 8, Tower C, Dataran Maybank,

No.1, Jalan Maarof

59000 Kuala Lumpur

Tel: (603) 2297 8888

Fax: (603) 2282 5136

Hong Kong Kim Eng Securities (HK) Ltd

Level 30,

Three Pacific Place,

1 Queen’s Road East,

Hong Kong

Tel: (852) 2268 0800

Fax: (852) 2877 0104

Indonesia PT Maybank Kim Eng Securities

Sentral Senayan III, 22nd Floor

Jl. Asia Afrika No. 8

Gelora Bung Karno, Senayan

Jakarta 10270, Indonesia

Tel: (62) 21 2557 1188

Fax: (62) 21 2557 1189

India Kim Eng Securities India Pvt Ltd

2nd Floor, The International,

16, Maharishi Karve Road,

Churchgate Station,

Mumbai City - 400 020, India

Tel: (91) 22 6623 2600

Fax: (91) 22 6623 2604

Philippines Maybank ATR Kim Eng Securities Inc.

17/F, Tower One & Exchange Plaza

Ayala Triangle, Ayala Avenue

Makati City, Philippines 1200

Tel: (63) 2 849 8888

Fax: (63) 2 848 5738

Thailand Maybank Kim Eng Securities

(Thailand) Public Company Limited

999/9 The Offices at Central World,

20th - 21st Floor,

Rama 1 Road Pathumwan,

Bangkok 10330, Thailand

Tel: (66) 2 658 6817 (sales)

Tel: (66) 2 658 6801 (research)

Vietnam Maybank Kim Eng Securities Limited

4A-15+16 Floor Vincom Center Dong

Khoi, 72 Le Thanh Ton St. District 1

Ho Chi Minh City, Vietnam

Tel : (84) 844 555 888

Fax : (84) 8 38 271 030

Saudi Arabia In association with

Anfaal Capital

Villa 47, Tujjar Jeddah

Prince Mohammed bin Abdulaziz

Street P.O. Box 126575

Jeddah 21352

Tel: (966) 2 6068686

Fax: (966) 26068787

South Asia Sales Trading Kevin Foy

Regional Head Sales Trading

[email protected]

Tel: (65) 6336-5157

US Toll Free: 1-866-406-7447

North Asia Sales Trading Andrew Lee

[email protected]

Tel: (852) 2268 0283

US Toll Free: 1 877 837 7635

Malaysia Rommel Jacob [email protected] Tel: (603) 2717 5152

Thailand Tanasak Krishnasreni [email protected] Tel: (66)2 658 6820

Indonesia Harianto Liong [email protected] Tel: (62) 21 2557 1177

New York Andrew Dacey [email protected] Tel: (212) 688 2956

India Manish Modi [email protected] Tel: (91)-22-6623-2601

Vietnam Tien Nguyen [email protected]

Tel: (84) 44 555 888 x8079

Philippines Keith Roy [email protected] Tel: (63) 2 848-5288

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