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SUBMITTED TOSUBMITTED TO
SIRSIR JAWADJAWAD SALEEMSALEEM
SUBMITTED BYSUBMITTED BY
HASSAANHASSAAN FAKHARFAKHAR
AMMARAMMAR AFZALAFZAL
ABDULABDUL MATEENMATEEN
BABERBABER ARIFARIF
IMRANIMRAN URUR REHMANREHMAN
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To become the largest producer of
high quality frozen cooked food inPakistan.
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To provide the high quality flavor available
with ease to the customers at a reasonablerate and giving them a variety
of GOURMET cooked menu to cherry-pick
from.
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Our goal is to become a self sustainable
corporate enterprise in about five years.
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�� ³Gourmet Bakers and Sweets´ is the³Gourmet Bakers and Sweets´ is thelargest food retail chain of Pakistan.largest food retail chain of Pakistan.
�� 2 processing units and 28 sales outlets2 processing units and 28 sales outlets
�� Explosive annual growth of more thanExplosive annual growth of more than
25 % in its business since 198725 % in its business since 1987
�� Have more than 1700 employeesHave more than 1700 employees
working in the organizationworking in the organization
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Breads, buns,Breads, buns, rusksrusks, cookies, biscuits,, cookies, biscuits,cakes, pastries, pizzas, patties, meatcakes, pastries, pizzas, patties, meat
rolls, vegetable rolls, sandwiches,rolls, vegetable rolls, sandwiches,
hotdogs,hotdogs, nimkonimko and doughnuts etc.and doughnuts etc.
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A Network of 2 Production Units & 28 sales A Network of 2 Production Units & 28 sales
outlets we spread out our presence in everyoutlets we spread out our presence in every
part of Lahore, the second largest city of part of Lahore, the second largest city of
PakistanPakistan
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��Business tradition of providing quality foodsBusiness tradition of providing quality foods
and unmatchable serviceand unmatchable service
��Gourmet Family RestaurantGourmet Family Restaurant
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Another step forward to provide its consumer Another step forward to provide its consumer
with wholesome milk and milk productswith wholesome milk and milk products
Self milkSelf milk--collection system that has started tocollection system that has started to
provide fresh and pure milkprovide fresh and pure milk
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Market Share
Frozen food in Pakistan increased during2001 to 2006 growing at an average annual
rate of 9.6%
�Consumer households today spendapproximately 46% of their food budgets on
fast food
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Growth potential in Pakistan
�Changing demographic trends
�The potential growth for the frozen foodsis very high
�The deals may increase the sales by 10to 15%while the products penetrates in themarket.
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Competitors
�Dawn
�Monosalva
�K & N�Menu
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Market position
�The tradition of heavy breakfast has been
very popular in Pakistan accompanied with
the spices.
�Our product would be a perfect
one enjoying highly profitable sales
and customer relationships as it would beproviding an absolute taste desired by
the local consumers.
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So, now we know if Gourmet goes into
brand extension into frozen food it willprove to be very good for them.
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Product
Quality of food
�GOURMET frozen foods, brings you delicious, mouth
watering meals, prepared in special homemade herbs.
�We will make sure that we preserve food from the time
its prepared to the time its eaten.
�Frozen food packaging will maintain its integrity
throughout machine filling, sealing, freezing and
storage, transportation, thawing, and often cooking
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We offer a range and variety of frozen foods for you'revery own convenience
1) Chicken seekh kebabs.
2) Mutton seekh kebabs.
3) Tandoori chicken.
4) Tarka masala chargha.5) Bone less chicken boti.
6) Chicken pepper steaks.
7) Chicken karahi.
8) Shrimp fetticuini alfredo
9) Finger Fish.10) Roasted beef and cheese.
11) Chicken and cheese sausages.
12) Meat balls.
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We make sure that you get optimum food quality atvery affordable prices to make life easy for the commonman.
� Chicken seekh kebabs6 pieces - Rs125
1 2 pieces ±Rs 250
�Mutton seekh kebabs
6 pieces: Rs 11512 pieces: Rs 200.
� Tandoori chicken
Rs. 175
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Tarka masala chargha
Rs. 200
� Bone less chicken boti
Rs.225� chicken pepper steaks
Rs. 175
� chicken karahi
Rs.215
� shrimp fetticuini alfredoRs.250
� Finger Fish
Rs.190
� Roasted beef and cheese
Rs.215� Chicken and cheese sausages
Rs. 220
� Meat balls
Rs. 175
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�Gourmet Foods distributes its products to
consumers through a wide range of it
branches in Lahore
� As GOURMET Foods targets the Middle and
Upper class, it distributes its products in all
the mid and High-Income Areas of Lahore.
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�In the first two weeks, GOURMET foods plan
to run teaser advertisements to hype in the
market
� As GOURMET¶s products are easy to
prepare, they should be advertised at the time
when such products can attract their
customers the most.
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We conducted a small survey for this new concept.
The research was conducted in universities,
shopping mall, streets, Gourmet Bakery anddepartmental store. Our survey was about
awareness and consumer perception about our
new concept
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Onc a w k
Onc a nth
Daily
On p cialocca ion
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Quality & Price
Price & Variety
Variety &
QualityAll the above
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Bakery
Sof t Drinks
Mineral Water
All of the above
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Dont Know
Good Id
Lov to t t it
P ctic llyImpo ibl
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Quality
Pric
Easy Acc ss
All the Above
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GoodQ ty
Dont Know
Strong
Competer
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Can/ Q ualit
Cannot/ Pric
Dont Know
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Year 1 Year 2 Year 3 Year 4 Year 5
Net Profit 5,625,000 6,631,363 7,654,354 9,987,490 11,999,890
Add:
Depreciation
exp
5,500,000 5,500,000 5,500,000 5,500,000 5,500,000
Subtotal: 11,125,000 12,131,363 12,965,453 14,768,383 16,799,751
Less:
Increase in
pre-paid
Expense
372,696 428,600 492,890 566,823 651,846.00
Inventory
Costs
1,211,264 1,049,375 1,206,781 1,387,798.0
0
1,595,967
Accounts
Payable
912,500 1,003,750 1,104,125 1,214,538 1,335,992
Net Cash Flow 7,508,386 8,839,911 10,161,657 11,599,224 13,215,946
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Year 1 Year 2 Year 3 Year 4 Year 5
Net Profit 5,625,000 6,631,363 7,654,354 9,987,490 11,999,890
Add:
Depreciation exp
5,500,000 5,500,000 5,500,000 5,500,000 5,500,000
Subtotal: 11,125,000 12,131,363 13,154,354 15,487,490 17,499,980
Inventory Costs 1,343,666 1,200,112 1,121,990 1,232,112 1,890,234
Net Cash Flow 12,468,666 13,331,475 14,276,344 16,719,602 19,390,214
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� i ( Interest Rate) = 13.5%
� n
� Simple Annuity (for 1-5 years) = 1 ± 1\(1+i)
� i
�
� By putting the value of interest rate in the abovementioned formulae we get:
�
� Simple Annuity ( for 1-5 years) = 3.475
�
� Net Present Value = 9,000,000( Average Profit Per Year) x3.475 ( Annuity)
�
� NPV = 31,275,000
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� IRR for this business is collected
through online IRR calculator:
� Putting the values of NPV = 31,275,000;
interest rate = I = 13.5 %; including the
values of cash flow from cash flow
statements we get:
� IRR = 16.21%