mm q bank

From Bookwhich country scores very high on collective style of functioning and decision makingstrategies for star quadrant in bcs matrix arebrand is a set of beliefs and values, badge of origin, badge of destination , attributes

________is the exploratory phase of purchase behavior in which consumers attempt to evaluate a product through direct useTrial purchase

Staple/convenience goods-daily necessities goodsImpulse convenience goods- purchase without panning with hurryShopping goods- infrequent goods and preplannedEmergency goods- frequentUnsought goods- customers are aware of but postpone buying as they are not a priority

Blueprint for conducting the market research projectResearch design

A clash of goal and methods among the members of distribution channels is known asChannel conflict

Slow market growth rates decreases the intensity of the rivalryFalse(If industry growth is slow, the intensity of rivalry will be high.)(If industry growth is fast, the intensity of rivalry will be low)

Flagship brands- usually the stars of the product line, are differentiated products competition in high growth marketsFighter brands -are created as low priced generic products targeted to the highly price sensitive market segments

________ leads to market fragmentation.Competition

Is an elaborate of product idea expressed in meaningful consumer terms?Project concept

Any small market cannot be termed as a nicheTrue

Major entry barriers are Economies Of Scale. Government Regulations

High Capital Requirements Brand NameAnswerEconomies of Scale. Government RegulationsHigh Capital Requirements

Match the Following

Q32)Physical evidence – External signage’sTraditional ‘p’ – PromotionAdditional service ‘p’ – ProcessesTemps – Part time employees(Page No. 450 – Unit 15)

Variety seeking and habitual buying behavior are both High Involvement DecisionFalse

Low involvement- Variety Seeking and Habitual BuyingHigh involvement- Complex buying behavior and Dissonance buying behavior

Monopoly –only one firm or supplierOligopoly-a small number of very large firm (steel, cement, airlines) Duopoly-Pure competition

Reference groups are subsets of our ________and have closer relationship with our own set of values and beliefs.CultureSub-CulturesAttitudeAnswerSub-Cultures

SWOT analysis allows a company to identify itsStrengths and WeaknessesOpportunity and ThreatsAnswerStrengths and Weaknesses

A _________is a tightly coordinated distribution channel designed especially to improve operating efficiency and marketing effectiveness..

Vertical marketing systemHorizontal marketing systemMutual channelAnswerVertical marketing system

VMS is a highly coordinated distribution channel, desired specifically to improve operating efficiency and marketing effectiveness.

What involves review of projected sales, cost and profitsAccusationTest marketingBusiness analysisAnswerBusiness analysis

The position of a brand product line, brand or company is displayed relative to their.BrandCompetitionMarket shareEquityAnswerCompetition

Consumers wishing to open accounts with banks or apply for durable loans a callDirect Sales Associates (DSAs)Branch networkFinancial institutionAnswerDirect Sales Associates (DSAs)

questions allow respondents to answer in their own words and often reveal more than what meets the eyeclose endedopen endedansweropen ended

17) Sub cultures exert a very dominant influence on its people.

A) True

types of purchase are trial, new, repetitive, competitive, long term commitment purchaseanswertrail,repetitivelong term commitment purchase

used to improve one's standard of living and to get more out of life

This type of advertisement promotes the corporation as a whole and is designed to establish, change, or maintain the corporation's identity.Institutional advertisingProduct advertisement Competitive advertisementAnswerInstitutional advertising

Are necessary for market leadership of the organizationCash Cow StarsProblem ChildrenDogsAnswerStars

scale that rates the importance of some attributerating scalelekert scaleimportance scaleanswerimportant scale

in assignment- A low market penetration index indicates a large opportunity and growth potential for all companies

From net- A low market-penetration index indicates substantial growth potential for all the firms.

Push strategy

Pull strategy

it is the added profit or loss resulting from an additional salevariable costincremental costfixed costpercentage contribution margin

the external environment of an organization can be analysed conducting by environmental scanningpest analysisstep analysismarket researchanswerenvironmental scanning

inelasitc

Q42) Switching costs can be _____ as customers are locked into the asset bought until they decide to upgrade or replace it.

Psychological

Physical

Elastic

Anser

psychological

(Page No. 107 – Unit 4)

___is the level at which the product's primary characteristics operate

performance quality strategic positionoperational effectivenessAnswerPerformance quality

________represent short terms commercial success and are extremely unpredictableFadsTrendsFashionMega trendAnswerFads

it states that buyers are more price sensitive the higher the product price relative to the prices of the buyers perceived alternativesreference price effectshared cost effectprice preparation effectanswerreference price effect

buyers find it hard to believe the claims made by the brand due to credibility issuedoubtful positionconfused postionover postioning under positioninganswerdoubtful position

Marketing Warfare StrategiesPre-emptive strike - Attack before you are attacked. Frontal Attack - A direct head-on confrontation. Flanking Attack - Attack the competitor’s flankMobile defense - Constantly changing positions

He Developed a two-factor theory that distinguishes dissatisfies and satisfiers. Frederick HerzbergAbraham MaslowPhilip kotterAnswerFrederick Herzberg

It is a firm in a strong but not dominant position that is following an aggressive strategy of trying to gain market shareMarket challengerMarket followerMarket leaderMarket shareholderAnswerMarket challenger

it is any unit of input to any of the senseStimulusCueDriveResponseAnswerStimulus

Environmental scanning is the communication of external information about facts that ... Organizations should scan the environment in order to recognize any

According to durability and tangibility products can be classified asTangible non durable goodsTangible durable goodsIntangible servicesTangible servicesAnswerTangible non durable goodsTangible durable goodsIntangible services

_______It is the "art of asking consumers if they would like to receive a targeted e-mail ad, promotion, or ,essage before it appears in their in-boxPermission marketing.Transaction marketingRelationship marketingAnswerpermission marketing."

Even numbered pricing is used to denote a bargainFalsea price tactic that uses odd numbered prices to connote (sanket hona) bargains and even numbered price to imply quality

Elastic-it is when there is a substantial change in the quantity demanded resulting from a price increase Inelastic-Demand Hardly Change, customer is relative price incentive

Elastic demand- when sale level change with a price reduction or increaseinelastic demand- when sale level do not change

After the new product has passed the conceptual stages it becomes more concrete in which stages?Commercialization, Product development, Test marketing, Marketing strategy developmentANSWERCommercialization, Product development , Test marketing

_________when the consumer perceives a problem either because he is out of stock of a product or because a product has failed or not performed satisfactorily.

Actual state,Perceived stateEvoke stateDesired stateAnswerActual state,

____This concept states that customer want basic products that are mass produced, widely available and at the lowest priceProduction ConceptProduct conceptSelling conceptMarketing conceptAnswerProduction Concept

Following are the philosophies which guide the companies marketing activities:Answer

Production conceptSelling conceptCustomer concept

_________exist only in regulated or protected industriesMonopoly OligopolyDuopolyPure competitionAnswerMonopoly

It is the most common instrument to collect primary dataQuestionnaireMechanical devisePsychological deviseAnswerQuestionnaire

It is a group of firms that offer similar products.Company FactoryIndustryAnswerindustry__________are new product offerings in existing categoriesnew product linenew to the worldrepositioninganswernew product line

It is an instrument that defies generic dimensions along which the customer evaluate service qualityService manualBitnerServqual

AnswerSERVQUAL

ERVQUAL represents service quality as the discrepancy between a customer's expectations for a service offering and the customer's perceptions of the service received

These are prevailing philosophies of doing business today

Product, selling, and marketing philosophies, customer concept

Answer -Product, selling, and marketing philosophies

Various Techniques of statistical analysis of past data are

Econometrics and Time Series Models

nokia alliance with hcl info system is example ofHorizontal marketing systems

it refers to how many variants are offered for each product in the lineHeight of a product mixWidth of a product mixLength of a product mixDepth of a product mixAnswerDepth of a product mix

Main research instrument used in collecting primary dataQuestionnaires, Psychological tools Mechanical devices.Physiological ToolsAnswerQuestionnaires, Psychological tools Mechanical devices.

http://www.elforja.net/browse.php?u=ybEOyAedrE1mVy8gStspA2JfSaiFbvcUgwzN%2BDr9AkJOCinYRIkkmj%2ByRRCyiqU%3D&b=29

________ is an unproven statement or proposition about a factor or phenomenon that is of interest to the researcher.

A hypothesis

Degree to which values like assertiveness, performance, success etc are used to guide decisions versus value like quality of life, solidarityMasculinity vs. femininity

Power distance- the degree of inequality among people which the population of a country considers normal.Individualism vs. collectivism- the degrees to which people in a country prefer to act as individuals or as individuals or as members of a group.Masculinity vs. femininity- the degree to which values like assertiveness, performance, success and competitiveness are used to guide decisions versus values like the quality of life, warm personal relationships, service and solidarity.Uncertainty avoidance- the degree to which citizens of a country prefer structured over unstructured situations, rigidity of procedures, or willingness to accept risk and potential failure.Time orientation- the extents to which decisions are based on long term orientation versus short term orientation, past versus present versus future, and punctuality.

the appearance of physical facilities, equipment, personnel and communication material is called

tangibleempathyassuranceanswertangible

Portioning an industry into ______only makes the segmentation exercise more manageable.SegmentSectorDivisionsAnswer sectors

Intensive Distribution -distribution is a form of distribution aimed at maximum market coverage.Selective distribution -is a distribution method of distributing products or services in a particular market area by selecting only a few distributors or retailers in a region

Exclusive Distribution- is to give exclusive distribution rights of a product in one of two distributors or retailers only on a local area.

Trade discount- Reduction in list price to channel members Cumulative quantity discount -Discount percentage increases as the quantity purchased increases

Non-cumulative quantity discount -Applies to a single orderCash discount -Given for paying promptly.

It is a reduction in list price granted to channel members for performing marketing functions Trade discount

________are valuable tools for building loyal partnership with customerINTRANETExtranetANSER EXTRANET

Intranets and extranets

An intranet is an online community that at the very least empowers employees with the information needed to do their jobs better. An extranet is an intranet that empowers your customers or partners.

Question This discount is offered to customers to encourage them to remain loyal buyersCorrect Answer Quantity discount

Market evolves thru four stages: Emergence, Growth, Maturity & Decline.

The longer the ________ channel, the greater the distribution costs and markups to be incorporated.DirectIndirectHorizontalVerticalAnswerIndirect

Network of nodes and connecting linksAttitudePersonalityBehaviorMemoryAnswerAttitude

(3P’s) of additional service marketingPeople, Process and

Physical evidence

It refers to the vital and measurable statistics of the population and helps to locate a target market Demographic

There are three types of Vertical Marketing Systems. Corporate Administered Contractual.AuthoritativeAnswerCorporate Administered Contractual.

MatchGalvanometer- mechanical deviceQuestionnaire -used to collect primary dataRating Scale- from "poor" to "excellent.Dichotomous-questions with two possible answers

The Questionnaire is most common instrument used to primary data collection

Letter of transmittal delivers the report to the authorities commissioning the research and summarizes the researcher’s overall experience with the project without mentioning the findings.

In GE portfolio matrix vertical axis representsIndustrial attractivenessThe horizontal axes of the GE / McKinsey matrix representStrength of the business unit.

match

Push strategy – “me too” products

Pull strategy – Differentiated image products

Channel conflict – Inequitable relationship

Channel power – Control behaviour of channel members

Q39) Special pricing tactics are

Options:

- Price lining- Odd even- Price bundling

(Page No. 396 – Unit 13)

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_________ enable the firm to determine whether a product is selling poorly because it is over price relative to its true worthEconomic ValuePrice induce sampleningReference pricePrice sensitiveAnswer -economic value

Any small market can't be termed as nicheFalseNiche marketing is a common path to small business success, It is also a small market segment, Niche marketing is targeting a product or service to a small portion of a market that is not being readily served by the mainstream product or service marketers

INDIVIDUAL act and react on the basis of their perceptions, not on the basis of objective reality

the various generic competitive strategies that companies adopt are cost leadership, differentiationfocusquality leadershipanswer

cost leadership,

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differentiationfocus

Semantic differential Scale: A scale connecting two bipolar words. The respondent selects the point that represents his or her opinion

Match The FollowingQuestion -- Correct Answer This refers to the number of product items within each product line -- Product depth This includes all product item's a company offers -- Product mix This is a group of products that are related -- Product lineThis is the total number of product lines -- Product breadth

Multiple Choice Single AnswerQuestion Source credibility is :Correct Answer Receiver's perception regarding belief on sender.

Multiple Choice Multiple AnswerQuestion Business is rated on which dimensionsCorrect Answer Market attractiveness , Business strength

Select The BlankQuestion ________ is a part of the company that has a separate mission and objectivesCorrect Answer SBU

Multiple Choice Multiple AnswerQuestion Limitations of Traditional cost accounting areCorrect Answer Assumes factory as an isolated entity , It measures only the cost of producing

Multiple Choice Multiple AnswerQuestion Drawbacks of Survey of Buyer's intention method areCorrect Answer Exposure , Not accurate , Time consuming

Multiple Choice Single AnswerQuestion Product should be considered from the point of view ofCorrect Answer Customer

Multiple Choice Multiple AnswerQuestion Total cost includes :Correct Answer Fixed cost , Variable costMultiple Choice Multiple AnswerQuestion How does 'structure' reduce external uncertainity arising out of human behaviourCorrect Answer Research and planning , Forecasting

Multiple Choice Multiple AnswerQuestion The basic goals in introductory stage areCorrect Answer Induce acceptance of new product , Gain initial distribution

Select The BlankQuestion ________ product is sold for use in producing other goods or servicesCorrect Answer Industrial

Select The BlankQuestion ________ concept increases the efficiency of economic systemCorrect Answer Marketing

True/FalseQuestion A channel's length is also called as horizontal dimension.Correct Answer False

Select The Blank Question________ distribution is used when a small percentage of customers account for a large part of sale.Correct Answer Selective

Multiple Choice Multiple AnswerQuestion Income,occupation,education, age,marital status are factors of which type of segmentation?Correct Answer Geographic , Demographic

Multiple Choice Multiple AnswerQuestion Categories of adopters areCorrect Answer Innovators , Early adopters , Laggards

Select The BlankQuestion Satisfying ________ reduces tensionCorrect Answer Need

Multiple Choice Multiple AnswerQuestion The various variations of Negotiated contract areCorrect Answer Cost plus pricing , Fixed price , Fixed price and incentive

Select The BlankQuestion ________ is seen as an integral process that converts materials into goodsCorrect Answer Systems

Select The BlankQuestion Wholesalers and retailers help manufacturer in carrying ________ flow to final buyers.Correct Answer Title

Multiple Choice Single AnswerQuestion In which phase of production era, the producer and consumer are the same ?Correct Answer Subsistence

Multiple Choice Multiple AnswerQuestion Physical distribution management includesCorrect Answer Manufacturer , Middlemen , Warehouse operators

Match The FollowingQuestion -- Correct Answer Customer is the focal point in -- Marketing Tangible sources -- Capital, machines,raw material Intangible sources -- Information, time and technology Consumer to producer -- Backward communication

True/FalseQuestion Demand for industrial goods fluctuate more than consumer demandCorrect Answer True

Multiple Choice Multiple AnswerQuestion Socio-cultural environment consists ofCorrect Answer Culture , Social class

Select The Blank Question ________ measures actual sales and not intentions to buyCorrect Answer Market tests

Multiple Choice Single AnswerQuestion Consumerism emerged in which era of Marketing?Correct Answer Sales

Multiple Choice Single AnswerQuestion Marketer tries to seek what kind of response from the other party?

Correct Answer Behavioural

Multiple Choice Multiple AnswerQuestion Planning of long term strategies are based on following factors:Correct Answer Opportunity , Objectives, Strategies, Situation assessment, Organisation mission , Resources

True/FalseQuestion Macro environment is composed of the major forces that pose opportunities and create threat for the Co.Correct Answer True

True/FalseQuestion Consumer needs are matched with the company capabilities and goals in marketing process.Correct Answer True

Multiple Choice Single AnswerQuestion Groups having a direct influence on a person are calledCorrect Answer Membership groups

True/FalseQuestion The greater the number of substitutes for a product, the less price elastic is its demand.Correct Answer False

Select The BlankQuestion There are more number of substitutes for ________ products.Correct Answer Multi use

True/FalseQuestion Change in company's strategy gives rise to problems necessitating a new structure to be madeCorrect Answer True

Multiple Choice Single AnswerQuestion Major components of marketing mix are :Correct Answer Product

Multiple Choice Single AnswerQuestion A diet conscious person after playing football is thirsty. He opts for :-Correct Answer Diet coke

Multiple Choice Single AnswerQuestion It is the process of selecting people for company positions and developing skills and abilities for assignments in the companyCorrect Answer Staffing

Select The BlankQuestion ________ eliminates the risk of losing customer's goodwillCorrect Answer One price policy

Multiple Choice Single AnswerQuestion This strategic posture plays a leadership role in establishing how the industry operatesCorrect Answer Shapers

True/FalseQuestion Market segmentation is the decision to identify different groups that compose the market and to develop specific product for each of these groups.Correct Answer False

Select The BlankQuestion ________ directs the flow of goods and services from the producer to the ultimate consumerCorrect Answer Marketing

Multiple Choice Single AnswerQuestion Marketer has no control over setting the price in which type of market structure?Correct Answer Competition

Multiple Choice Multiple AnswerQuestion Uses of Market research are:Correct Answer Advertising effectiveness , Sales forecasting , Identifying market trends

True/FalseQuestion The demand for necessities tends to be more price elastic than the demand for luxury products.Correct Answer False

Multiple Choice Single AnswerQuestion The greatest amount of satisfaction comes from which utilityCorrect Answer Possession

Multiple Choice Single AnswerQuestion It provides a way to bring in the people dimension in macro company analysis without using psychological models of human behaviourCorrect Answer Culture

Multiple Choice Single AnswerQuestion Who provides time and place utility?Correct Answer Intermediary

Multiple Choice Single AnswerQuestion Production creates which type of utilityCorrect Answer Form

Select The BlankQuestion Demographic, cultural, political, natural etc combine to form ________ environment.Correct Answer Macro

Marketing Management OnLine SCDL Solved Exam Paper Assignment 29

Multiple Choice Multiple AnswerQuestion Trade promotions includeCorrect Answer Push money allowance , Promotional allowance

Multiple Choice Single AnswerQuestion What is diversification?Correct Answer New product-New market

Select The BlankQuestion A speciality product is ________ intensively distributed than a shopping productCorrect Answer Less

Select The BlankQuestion ________ is a delivery of standard of living to societyCorrect Answer Marketing

Multiple Choice Single AnswerQuestion This discount is offered to customers to encourage them to remain loyal buyersCorrect Answer Quantity discount

Multiple Choice Single AnswerQuestion Which is the shortest marketing channel for an industrial product?Correct Answer Producer--->Industrial user

Select The BlankQuestion In ________ pricing buyers pay different prices under the same conditions , in the same quantities and at the same timeCorrect Answer Variable

Select The BlankQuestion More ________ is involved in sales to industrial buyers than consumersCorrect Answer Money

Multiple Choice Single AnswerQuestion This strategic posture plays a leadership role in establishing how the industry operatesCorrect Answer Shapers

Multiple Choice Multiple AnswerQuestion For exchange to take place, which conditions must be satisfied ?Correct Answer Atleast two parties , Each party is capable of communication and delivery , Each party has something that might be of value to the other party

Select The BlankQuestion Optimum marketing mix is obtained using analysis, ________, implementation and control.Correct Answer Planning

Multiple Choice Multiple AnswerQuestion Factors affecting demand of a product?Correct Answer Population , Increase in buying power

Multiple Choice Multiple AnswerQuestion Characteristics for effective market segmentation are:Correct Answer Actionable , Measurable , Accessible

True/FalseQuestion Change in company structure from divisional to matrix also mean changes in the systems in various degreesCorrect Answer True

Select The BlankQuestion Skimming pricing involves________ risk.Correct Answer Low

True/FalseQuestion Product concept testing through physical presentation increase the reliability of test.Correct Answer True

Multiple Choice Single AnswerQuestion It is the process of selecting people for company positions and developing skills and abilities for assignments in the companyCorrect Answer Staffing

Multiple Choice Single AnswerQuestion It is is the data which has been converted to a useful form for decision makingCorrect Answer Information

Select The BlankQuestion ________ directs the flow of goods and services from the producer to the ultimate consumerCorrect Answer Marketing

Multiple Choice Multiple Answer

Question What are psychogenetic needsCorrect Answer Belonging , Recognition

Multiple Choice Single AnswerQuestion In which phase of production era, the producer and consumer are the same ?Correct Answer Subsistence

Select The BlankQuestion ________ occurs when people inspite of being qualified and experienced and trained have to settle for a low level job.Correct Answer Underemployment

True/FalseQuestion In negotiated contracts, the bid selected by buyer is not necessarily the lowestCorrect Answer True

Select The BlankQuestion ________ is a descriptive thought that a person holds about somethingCorrect Answer Belief

True/FalseQuestion The cultural environment shows long term trends towards a hedonistic society.Correct Answer True

True/FalseQuestion Each product and brand has a status symbol potentialCorrect Answer True

Multiple Choice Single AnswerQuestion It helps an organisation to cope with future by setting objectives and making strategies to achieve themCorrect Answer Planning

Multiple Choice Single AnswerQuestion The organisation focusses attention on one market segment and develops one marketing mix for that segment.This is known as :Correct Answer Concentration

True/FalseQuestion Warehouses are needed when supply sources and markets are located close by.Correct Answer False

Select The BlankQuestion ________ is seen as an integral process that converts materials into goodsCorrect Answer Systems

Match The FollowingQuestion -- Correct Answer Ballast business -- Fit well but low opportunities Gap analysis -- Difference between desired and projected performance Corporate parenting -- Managing SBU's by a corporate Heartland business -- Give the highest priority

Multiple Choice Multiple AnswerQuestion The participants in a communication process are :Correct Answer Source , Recipient

Multiple Choice Multiple AnswerQuestion Conditions for a Successful Communication are :Correct Answer Sender transmits message , Receiver receives message


Question Adoption rate will be higher and faster if the product hasCorrect Answer Lower price , Greater utility , Compatability with society

True/FalseQuestion Macro environment is composed of the major forces that pose opportunities and create threat for the Co.Correct Answer True

True/FalseQuestion Experimental research involves obtaining data from respondents in person, mail or by phoneCorrect Answer False

True/FalseQuestion Rise and fall of interest rates has a major effect on consumer's decision to buy products on creditCorrect Answer True

Multiple Choice Multiple AnswerQuestion What is Marginal cost?Correct Answer The additional cost of each unit of product , It ignores non price competition , Marginal revenue is less than average revenue

Multiple Choice Multiple AnswerQuestion Types of strategic business units are :Correct Answer Stars , Cash cows , Question marks

Multiple Choice Multiple AnswerQuestion What is break down approachCorrect Answer Sales potential varies with country's general level of economic activity , Market and sales potential is based on economic forecast , Number of units that a buyer buys is multiplied by the total number of potential buyers in that territory to arrive at total sales

Multiple Choice Single AnswerQuestion Minimum number of segments in a multi segment strategy:Correct Answer 2

True/FalseQuestion Storage helps firms balance supply and demand.Correct Answer True

Multiple Choice Single AnswerQuestion Here the organisation acquires the operations of one or more other organisations on the same level.Correct Answer Horizontal integration

Note: Please tally the answers and verify them from SCDL textbooks as all answers might not be correct.

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Marketing Management - 22

LIST OF ATTEMPTED QUESTIONS AND ANSWERS

True/False Question

Changes in company structure also necessitates changes in the systems in various degrees

Correct Answer

True

Your Answer

True

Select The Blank Question

________ is a part of the company that has a separate mission and objectives

Correct Answer

SBU

Your Answer

SBU


________ is synonymous with non-recurrent data system(RDS)

Correct Answer

Market research

Your Answer

Management Information system


Skimming pricing involves________ risk.

Correct

Low

http://scdlpapers.blogspot.in/2010/06/marketing-management-22.html


Answer Your Answer

High


Buyer's response in ________ method may not be applicable in other markets

Correct Answer

Market tests

Your Answer

Correlation

True/False Question

Firms that lack promotional capabilities rely on middlemen.

Correct Answer

True

Your Answer

True

Multiple Choice Single Answer Question

It provides a way to bring in the people dimension in macro company analysis without using psychological models of human behaviour

Correct Answer

Culture

Your Answer

Role

Multiple Choice Single Answer Que It is a reduction in list price granted to

stion channel members for performing marketing functions

Correct Answer

Trade discount

Your Answer

Trade discount


It identifies opportunities for and threats to the organisation

Correct Answer

Environmental assessment

Your Answer

Environmental assessment

True/False Question

Systems are formal and informal rules and regulations that complements the company structure

Correct Answer

True

Your Answer

True


In production era , demand is ________ than supply

Correct Answer

Greater

Your Answer

Greater

Multiple Choice Multiple Answer Question

Drawbacks of Survey of Buyer's intention method are

Correct Answer

Exposure , Not accurate , Time consuming

Your Answer

Not accurate , Time consuming , Sales may be inflated or deflated by sales team


Total cost concept includes

Correct Answer

Damaged goods , Inventory obsolescence , Transportation

Your Answer

Inventory obsolescence , Transportation

Match The FollowingQuestion

Correct Answer

Your Answer

Air-freight

It is the best quality type of transportation available.

The advantage is speed and flexibility in carrying small loads.

Inventory carrying cost

It increases as the quantity ordere

It increases as the quantity ordere

d increases.

d increases.

Order processing cost

It decreases as the quantity ordered increases.

It decreases as the quantity ordered increases.

Pipe-line

It is used to transport petroleum products to refineries.

It is used to transport petroleum products to refineries.


These are the characteristics of services

Correct Answer

Sold on basis of benefits , Quality control is tough

Your Answer

Sold on basis of benefits , Mechanised and automated


The cost of warehousing, transportation, inventory and handling products together constitutes ________ concept.

Correct Answer

Total cost

Your Answer

Fixed cost


Forecasting methods for existing products are

Correct Answer

Simple trend analysis , Time series analysis , Correlation method

Your Answer

Simple trend analysis , Correlation method , Market tests


It helps an organisation to cope with future by setting objectives and making strategies to achieve them

Correct Answer

Planning

Your Answer

Planning

True/False Question

Change in company structure from divisional to matrix also mean changes in the systems in various degrees

Correct Answer

True

Your Answer

True


________ is a delivery of standard of living to society

Correct Answer

Marketing

You Values

r Answer

True/False Question

"The customer is always right" is the spirit of marketing concept.

Correct Answer

True

Your Answer

True


The participants in a communication process are :

Correct Answer

Source , Recipient

Your Answer

Source , Recipient


In which stage of Product life cycle, brand choice is heavily influenced by reference group

Correct Answer

Maturity

Your Answer

Decline


The frequency at which a product is used is called ?

Correct Answ

Usage rate


er Your Answer

Usage rate


The factor of satisfaction and ________ motives are consistent in society

Correct Answer

Profit

Your Answer

Exchange


A business is a system consisting of following elements

Correct Answer

Input and output , Objectives , Process and feedback

Your Answer

Objectives , Process and feedback , Profits


In Cost Optimisation :

Correct Answer

Overall physical distribution costs are minimised

Your Answer

Overall physical distribution costs are minimised

True/False Question

Communicating with middlemen requires information which is different to the information required in communicating with the final buyers.

Correct Answer

True

Your Answer

True

True/False Question

Internal records such as sales reports, cost and accounting information are expensive to obtain.

Correct Answer

False

Your Answer

False


Beliefs are based on

Correct Answer

Knowledge , Opinion , Faith

Your Answer

Knowledge , Opinion , Faith

True/False Question

"Promotion" is considered in conjunction with "Convenience" .

Correct Answer

False

Your Answer

False

Select The Blank

Question

________ describes a person's favourable or unfavourable action tendencies towards object

Correct Answer

Attitudes

Your Answer

Attitudes


Criteria for choosing distribution channels are :

Correct Answer

Market coverage , Control , Costs

Your Answer

Market coverage , Control , Costs


________ is seen as an integral process that converts materials into goods

Correct Answer

Systems

Your Answer

Statistical quality control


Modern Accounting uses ________ as a unit of measure

Correct Answer

Time

Your Answer

Time


How does 'structure' reduce external uncertainity arising out of human behaviour

Correct Answer

Research and planning , Forecasting

Your Answer

Research and planning , Forecasting

True/False Question

Economic forecasts are available from industry trade associations

Correct Answer

False

Your Answer

True


The organisation focusses attention on one market segment and develops one marketing mix for that segment.This is known as :

Correct Answer

Concentration

Your Answer

Concentration


This method enables the forecaster to take into consideration seasonal fluctuations and long term fluctuations

Correct Answer

Time Series Analysis

Your Answer

Time Series Analysis

True/False Question

Macro environment is composed of the major forces that pose opportunities and create threat for the Co.

Correct Answer

True

Your Answer

True

Match The FollowingQuestion

Correct Answer

Your Answer

Feedback

Communication from receiver to sender

Interpreting the message by receiver

Encoding

Putting meaning to symbols conveyed as messages

A means by which source communicates the message

Decoding

Interpreting the message by receiver

Putting meaning to symbols conveyed as messages

Noise

It interferes with

It interferes with

communication process

communication process


Customers are brand,style and type conscious when buying ________ products.

Correct Answer

Special

Your Answer

Special


The micro-environment consists of following components:

Correct Answer

Marketing intermediaries , Customers , Competitors

Your Answer

Marketing intermediaries , Customers , Competitors


This approach estimates sales potential of a territory by estimating the number of units of a product category that a buyer buys from all suppliers multiplied by the number of potential buyers in that territory

Correct Answer

Buildup approach

Your Answer

Buildup approach

Multiple Choice Multiple Answer Que The basic goals in introductory stage are

stion Correct Answer

Induce acceptance of new product , Gain initial distribution

Your Answer

Induce acceptance of new product , Gain initial distribution


The various variations of Negotiated contract are

Correct Answer

Cost plus pricing , Fixed price , Fixed price and incentive

Your Answer

Variable Price , Fixed price and incentive


Module of Flotilla strikes an optimum balance of ________ and flexibility

Correct Answer

Standardisation

Your Answer

Standardisation

at 2:50 AM



Match The FollowingQuestion Correct Answer Your Answer

Deep Assortment Carrying a product family in depth, drawing on manyproducer's output Carrying the line of only one manufacturer


http://www.blogger.com/email-post.g?blogID=7377623655471138589&postID=7934025652159791963


Exclusive Assortment Carrying the line of only one manufacturerCarrying several product lines that fall within the resellers type ofbusiness

Open bid Contract awarded to lowest bidder Direct negotiationwith one or more companies covering project and terms

Negotiated Contract Direct negotiation with one or more companiescovering project and terms Contract awarded to lowest bidder

Multiple Choice Multiple AnswerQuestion Types of Organisational MarketCorrect Answer Reseller market , Industrial market , Governmentmarket Your Answer Industrial market , Consumer market

True/FalseQuestion The super structure indicates ways in which company's tasksare integrated or coordinatedCorrect Answer TrueYour Answer True

True/FalseQuestion A channel's length is also called as horizontal dimension.Correct Answer FalseYour Answer False

Multiple Choice Single AnswerQuestion An example of Want is :Correct Answer Continental foodYour Answer Continental food

True/FalseQuestion Product, place and promotion elements in the marketing mixare viewed as cost factors.Correct Answer TrueYour Answer False

Select The Blank

Question The demand for a product is ________ when price cut causesrevenue to increase.Correct Answer Price elasticYour Answer Price elastic

Select The BlankQuestion ________ eliminates the risk of losing customer's goodwillCorrect Answer One price policyYour Answer One price policy

Select The BlankQuestion There are more number of substitutes for ________ products.Correct Answer Multi useYour Answer Multi use

True/FalseQuestion Storage helps firms balance supply and demand.Correct Answer TrueYour Answer True

Select The BlankQuestion ________ are difficult to changeCorrect Answer AttitudesYour Answer Habits

Select The BlankQuestion Market ________ is more prevalent than Mass marketingCorrect Answer SegmentationYour Answer Segmentation

Multiple Choice Single AnswerQuestion The price of a product is determined by estimating the costof producing and marketing and then add a percentage of profits. Thisorientation is called:Correct Answer CostYour Answer Demand

Multiple Choice Single AnswerQuestion What is product concept?

Correct Answer Detailed version of idea stated in consumer termsYour Answer Consumer's perception of an actual product


This refers to the number of product items within each product line.Product depth Product height

This includes all product item's a company offers. Product mixProduct mix

This is a group of products that are related. Product line. Productline.

This is the total number of product lines. Product breadth Productbreadth

Multiple Choice Multiple AnswerQuestion Planning of long term strategies are based on followingfactors:Correct Answer Opportunity , Objectives, Strategies, Situationassessment, Organisation mission , Resources Your Answer Strengths , Objectives, Strategies, Situation assessment,Organisation mission , Resources

Multiple Choice Multiple AnswerQuestion Types of psychological pricing areCorrect Answer Prestige , Leader Your Answer Odd , Leader , Prestige

Multiple Choice Single AnswerQuestion Marketer tries to seek what kind of response from the otherparty?Correct Answer BehaviouralYour Answer Transaction

True/FalseQuestion Warehouses are needed when supply sources and markets arelocated close by.

Correct Answer FalseYour Answer False

Select The BlankQuestion The onus of advertising, pricing and sales promotionpolicies is put on ________ distribution.Correct Answer ExclusiveYour Answer Integral

True/FalseQuestion Marketer discourages his brand users for brand switching.Correct Answer TrueYour Answer True

Multiple Choice Single AnswerQuestion Marketing arises from ?Correct Answer ExchangeYour Answer Exchange

Multiple Choice Multiple AnswerQuestion A transaction takes place whenCorrect Answer There is time and place of agreement , Two things ofvalue , Agreed upon conditions Your Answer There is time and place of agreement , Two things of value ,Agreed upon conditions

Select The BlankQuestion An organisational assessment uncovers________Correct Answer WeaknessesYour Answer Weaknesses

Multiple Choice Multiple AnswerQuestion Shorter distribution channel results inCorrect Answer Reduced costs , Limited market coverage Your Answer Reduced costs , High market coverage

Multiple Choice Single AnswerQuestion The output of Stimulus Response Model isCorrect Answer Product decision

Your Answer Product

Select The BlankQuestion ________ exists when a few large independent firm accountsfor bulk of an industry's sales.Correct Answer OligopolyYour Answer Oligopoly

Multiple Choice Single AnswerQuestion A diet conscious person after playing football is thirsty.He opts for :-Correct Answer Diet cokeYour Answer Diet coke

Multiple Choice Single AnswerQuestion It concentrates on organisation design and work flowCorrect Answer FlotillaYour Answer Systems approach

Multiple Choice Single AnswerQuestion The input to 'Stimulus Response Model' isCorrect Answer StimuliYour Answer Stimuli

Multiple Choice Multiple AnswerQuestion Characteristics of Effective segmentationCorrect Answer Actionable , Measurable , Accessible Your Answer Actionable , Measurable , Accessible

Multiple Choice Multiple AnswerQuestion Types of strategic business units are :Correct Answer Stars , Cash cows , Question marks Your Answer Stars , Cash cows , Question marks

Multiple Choice Single AnswerQuestion Pricing that enables sales people to tailor their prices toa prospect's situation is calledCorrect Answer Price shadingYour Answer Variable pricing

Multiple Choice Single AnswerQuestion This pricing objective involves setting a low price todiscourage entry of new firms.Correct Answer Stay outYour Answer Elimination

Multiple Choice Single AnswerQuestion This distribution is necessary for most shopping andspeciality goods.Correct Answer SelectiveYour Answer Selective

True/FalseQuestion The cultural environment shows long term trends towards ahedonistic society.Correct Answer TrueYour Answer True

Multiple Choice Single AnswerQuestion This portfolio involves major capital investments which willresult in either large pay offs or large lossesCorrect Answer Big betsYour Answer No-regret moves

Multiple Choice Multiple AnswerQuestion What is Statistical Quality Control(SQC)Correct Answer Identifies quality and productivity from aproduction process , Identifies impact of any change on performance ,Instantly spots malfunctions and show where they occur Your Answer Identifies quality and productivity from a productionprocess , Identifies impact of any change on performance , Integratesmanufacturing with business strategy

Select The BlankQuestion Optimum marketing mix is obtained using analysis, ________,implementation and control.Correct Answer PlanningYour Answer Feedback

Multiple Choice Multiple AnswerQuestion What are the stages in new product development ?Correct Answer Idea screening , Market testing , Commercialisation Your Answer Idea screening , Market testing , Commercialisation

Multiple Choice Single AnswerQuestion These are moves that will pay off irrespective of whathappens in the futureCorrect Answer No-regret movesYour Answer Big bets

Multiple Choice Single AnswerQuestion A centralised inventory meansCorrect Answer Fast delivery to customersYour Answer Building and stocking one warehouse

Select The BlankQuestion ________ of physical distribution activities increases it'sproductivity as well as of manufacturer.Correct Answer AutomationYour Answer Maximisation

True/FalseQuestion Shorter production runs are required to produce large numberof products in multi-segment strategyCorrect Answer TrueYour Answer False

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Select The Blank Question Few large buyers do maximum purchasing in ________ Correct Answer Industrial market




Your Answer Industrial market

True/False Question A company's pricing objectives are influenced by time and circumstances Correct Answer True Your Answer True

Select The Blank Question ________ concept increases the efficiency of economic system Correct Answer Marketing Your Answer Selling

Multiple Choice Multiple Answer Question Key concepts of systems view of management includes Correct Answer Optimisation concept , Total cost concept , Cost trade-off concept Your Answer Optimisation concept , Total cost concept , Inventory carrying cost concept

Multiple Choice Multiple Answer Question What are fixed costs? Correct Answer Office rent , Insurance , Generator back up Your Answer Office rent , Insurance

Multiple Choice Single Answer Question This distribution is necessary for most convenience goods. Correct Answer Intensive

Your Answer Intensive

Multiple Choice Single Answer Question It is the process of buying out the product developed by someone else Correct Answer Acquisition Your Answer Commercialisation

True/False Question Distribution costs are low when intermediaries are used in the channel. Correct Answer True Your Answer False

Multiple Choice Single Answer Question Quantity discrepancy for a convenience product in a marketing channel isadjusted by : Correct Answer Retailer Your Answer Retailer

Multiple Choice Single Answer Question What involves review of projected sales, costs and profits. Correct Answer Business analysis Your Answer Business analysis

Select The Blank Question ________cost accounting measures the cost of producing and ignores the costof non-producing Correct Answer

Traditional Your Answer Traditional

Select The Blank Question The benefits of a change in process are defined in terms of ________ costsavings Correct Answer Labour Your Answer Labour

Multiple Choice Multiple Answer Question The tangible inputs in a business are Correct Answer Capital , Machine , Time Your Answer Technology , Machine

Multiple Choice Multiple Answer Question What are psychogenetic needs Correct Answer Belonging , Recognition Your Answer Belonging , Recognition

Match The FollowingQuestionCorrect AnswerYour Answer

Customer is the focal point inMarketingSelling

Tangible sourcesCapital, machines,raw materialCapital, machines,raw material


Intangible sourcesInformation, time and technologyInformation, time and technology

Consumer to producerBackward communicationBackward communication

True/False Question Buyers are geographically concentrated in the consumer market. Correct Answer False Your Answer False

Multiple Choice Single Answer Question The greatest amount of satisfaction comes from which utility Correct Answer Possession Your Answer Possession

Select The Blank Question ________ is a modern plant consisting of modules centered around a stage inthe production process Correct Answer Flotilla concept Your Answer Flotilla concept

Multiple Choice Single Answer Question Source credibility is : Correct Answer Receiver's perception regarding belief on sender. Your Answer Receiver's perception regarding belief on sender.

True/False Question Marketing concept has application only in profit oriented businesses. Correct Answer False Your Answer False

Multiple Choice Single Answer Question Who provides time and place utility? Correct Answer Intermediary Your Answer Supplier

Multiple Choice Multiple Answer Question Socio-cultural environment consists of Correct Answer Social class , Culture Your Answer Social class , Culture

Multiple Choice Single Answer Question Consumerism emerged in which era of Marketing? Correct Answer Sales Your Answer Production

Multiple Choice Single Answer Question Production creates which type of utility Correct Answer Form Your Answer Possession

Multiple Choice Multiple Answer Question When is demand price elastic? Correct Answer Price cut causes revenue to increase , Price rise causes revenue to decrease

Your Answer Price cut causes revenue to increase

True/False Question Changes in consumer's buying patterns affects channel's horizontal andvertical dimensions. Correct Answer True Your Answer True

True/False Question Diversification strategy involves diversifying away from their original corebusinesses Correct Answer True Your Answer False

Multiple Choice Single Answer Question The tool that a sender uses to reach to the receiver is called: Correct Answer Message Your Answer Message

Multiple Choice Single Answer Question In which phase of production era, the producer and consumer are the same ? Correct Answer Subsistence

Your Answer Subsistence

True/False Question Experimental research involves obtaining data from respondents in person,mail or by phone Correct Answer False Your Answer False

True/False Question Marketing and production costs are high in multi-segment strategy Correct Answer True Your Answer True

Select The Blank Question ________ is a broad plan of action for using an organisation's resources toaccomplish a objective Correct Answer Strategy Your Answer Strategy

Multiple Choice Multiple Answer Question Drawbacks of Survey of Buyer's intention method are Correct Answer Exposure , Not accurate , Time consuming Your Answer Not accurate , Time consuming , Sales may be inflated or deflated by salesteam

Select The Blank Question Product means the ________ and services the company offers the target

market. Correct Answer Goods Your Answer Goods

True/False Question A drive is a need that sufficiently presses a person to act Correct Answer True Your Answer True

Select The Blank Question ________ distribution is used when a small percentage of customers accountfor a large part of sale. Correct Answer Selective Your Answer Intensive

Multiple Choice Multiple Answer Question Market segmentation can be done on the basis of following factors Correct Answer Psychographic , Demographic , Geographic Your Answer Psychographic , Demographic , Geographic

Multiple Choice Single Answer Question It is an approach to cost reduction in which components are studied todetermine if they can be made by cheaper methods of production Correct Answer Product Value Analysis Your Answer Product Value Analysis

True/False

Question The life cycle of product category is the shortest. Correct Answer False Your Answer False

Select The Blank Question ________ research involves using past experiences to find solutions tomarketing problems Correct Answer Historical Your Answer Historical

Multiple Choice Single Answer Question An example of Want is : Correct Answer Continental food Your Answer Safety

Multiple Choice Single Answer Question It is the process of selecting people for company positions and developingskills and abilities for assignments in the company Correct Answer Staffing Your Answer Staffing

Select The Blank Question Japan's major productivity gains are the results of social changes broughtabout by ________ Correct Answer Statistical quality control Your Answer Michael Porter's model for Industry Analysis

Multiple Choice Multiple Answer Question Target marketing involves Correct Answer Market targeting , Market segmentation Your Answer Market targeting , Market segmentation , Market positioning


Product related consumer characteristicsBrand loyalty, Type of usageBrand loyalty, Type of usage

DemographicAge, SexAge, Sex

PsychographicSocial class, LifestyleSocial class, Lifestyle

Geographic variablesCity, RegionCity, Region

Multiple Choice Multiple Answer Question The micro-environment consists of following components: Correct Answer Marketing intermediaries , Customers , Competitors Your Answer Marketing intermediaries , Customers , Competitors

Multiple Choice Single Answer Question Which is the shortest marketing channel for an industrial product? Correct Answer


Producer--->Industrial user Your Answer Producer--->Consumer

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Sunday, April 4, 2010



Multiple Choice Single AnswerQuestion Production creates which type of utilityCorrect Answer FormYour Answer Form

Multiple Choice Single AnswerQuestion A diet conscious person after playing football is thirsty.He opts for :-Correct Answer Diet cokeYour Answer Pepsi

Multiple Choice Single AnswerQuestion The greatest amount of satisfaction comes from which utilityCorrect Answer PossessionYour Answer Possession

Multiple Choice Single AnswerQuestion Who provides time and place utility?Correct Answer IntermediaryYour Answer Supplier

Multiple Choice Single AnswerQuestion In which phase of production era, the producer and consumerare the same ?Correct Answer SubsistenceYour Answer Subsistence

Multiple Choice Single Answer




Question Consumerism emerged in which era of Marketing?Correct Answer SalesYour Answer Sales

Multiple Choice Single AnswerQuestion Marketer tries to seek what kind of response from the otherparty?Correct Answer BehaviouralYour Answer Behavioural


Select The BlankQuestion ________ concept increases the efficiency of economic systemCorrect Answer MarketingYour Answer Marketing

Select The BlankQuestion The factor of satisfaction and ________ motives areconsistent in societyCorrect Answer ProfitYour Answer Exchange

True/FalseQuestion Marketing concept provides a balance to the exchange processwithin the social systemCorrect Answer TrueYour Answer False

True/FalseQuestion "The customer is always right" is the spirit of marketingconcept.Correct Answer TrueYour Answer True


Question Types of product classificationCorrect Answer Consumables , Durables , Services Your Answer Consumables , Durables , Services

Select The BlankQuestion Customers are brand,style and type conscious when buying________ products.Correct Answer SpecialYour Answer Special

Multiple Choice Multiple AnswerQuestion What are the stages in new product development ?Correct Answer Idea screening , Market testing , Commercialisation Your Answer Idea screening , Market testing , Commercialisation

Multiple Choice Multiple AnswerQuestion Shorter distribution channel results inCorrect Answer Reduced costs , Limited market coverage Your Answer Reduced costs , Limited market coverage

True/FalseQuestion Indirect channels for industrial products are longer thanconsumer product channels.Correct Answer FalseYour Answer False

True/FalseQuestion Firms that lack promotional capabilities rely on middlemen.Correct Answer TrueYour Answer True

Multiple Choice Single AnswerQuestion Lead time for a product is 10 days and usage rate is 6units/day. Reorder point will be .Correct Answer 60 unitsYour Answer 60 units

Multiple Choice Single AnswerQuestion Source credibility is :

Correct Answer Receiver's perception regarding belief on sender.Your Answer Receiver's perception regarding belief on sender.

Multiple Choice Single AnswerQuestion Major components of marketing mix are :Correct Answer ProductYour Answer Product

True/FalseQuestion Sales contests, consumer contests are examples of publicrelations.Correct Answer FalseYour Answer False

Multiple Choice Single AnswerQuestion As a person acquires additional units of a product, theamount of satisfaction(each unit adds to total satisfaction), is less thanthe previous unit. This is calledCorrect Answer Law of diminishing marginal utilityYour Answer Law of diminishing marginal utility

Multiple Choice Multiple AnswerQuestion What are variable costs?Correct Answer Material , Labour Your Answer Labour , Material

Select The BlankQuestion The demand for a product is ________ when price cut causesrevenue to increase.Correct Answer Price elasticYour Answer Price elastic

Select The BlankQuestion In ________ pricing buyers pay different prices under thesame conditions , in the same quantities and at the same timeCorrect Answer VariableYour Answer Variable


Trade discount Reduction in list price to channel menbers Reduction inlist price to channel menbers

Cumulative quantity discount Discount percetage increases as the quantitypurchased increases Discount percetage increases as the quantitypurchased increases

Non-cumulative quantity discount Applies to a single orderApplies to a single order

Cash discount Given for paying promptly Given for paying promptly

Multiple Choice Multiple AnswerQuestion The micro-environment consists of following components:Correct Answer Marketing intermediaries , Customers , Competitors Your Answer Marketing intermediaries , Customers , Competitors

Multiple Choice Single AnswerQuestion It appraises the organisation's capacity to respond to theseopportunities and threatsCorrect Answer Organisational assessmentYour Answer Organisational assessment

Multiple Choice Multiple AnswerQuestion Planning of long term strategies are based on followingfactors:Correct Answer Objectives, Strategies, Situation assessment,Organisation mission , Resources , Opportunity Your Answer Opportunity , Objectives, Strategies, Situation assessment,Organisation mission , Resources


Objectives What is to be accomplished What is to be accomplished

Strategies How to achieve objectives How to achieve objectives

Policies Constraints that limits the alternatives availableConstraints that limits the alternatives available

Strategic organisational planning Top Management Top Management

Multiple Choice Single AnswerQuestion What is Recurrent data?Correct Answer Routinely collected dataYour Answer Routinely collected data

Multiple Choice Multiple AnswerQuestion The external sources of Primary data are :Correct Answer Retailer , Wholesaler , Libraries Your Answer Retailer , Wholesaler

True/FalseQuestion MIS provides marketers with the right amount and type ofinformation in a timely fashion.Correct Answer TrueYour Answer True

True/FalseQuestion Internal records such as sales reports, cost and accountinginformation are expensive to obtain.Correct Answer FalseYour Answer False

Multiple Choice Multiple AnswerQuestion Beliefs are based onCorrect Answer Knowledge , Opinion , Faith Your Answer Knowledge , Opinion , Faith

Multiple Choice Single AnswerQuestion In this market, organisation acquires goods for the purposeof renting to others at profitCorrect Answer Reseller MarketYour Answer Reseller Market

Multiple Choice Single AnswerQuestion What is Exclusive Assortment?Correct Answer Carrying the line of only one manufacturerYour Answer Carrying the line of only one manufacturer

Select The BlankQuestion Few large buyers do maximum purchasing in ________Correct Answer Industrial marketYour Answer Industrial market

Multiple Choice Multiple AnswerQuestion Characteristics for effective market segmentation are:Correct Answer Actionable , Measurable , Accessible Your Answer Actionable , Measurable , Accessible


True/FalseQuestion Marketing and production costs are high in multi-segmentstrategyCorrect Answer TrueYour Answer True

Select The BlankQuestion Product, price, place and promotion are the 4p's of ________mixCorrect Answer MarketingYour Answer Marketing

Multiple Choice Multiple AnswerQuestion An unhealthy portfolio hasCorrect Answer More dogs , Few stars Your Answer More dogs , Few stars

Select The BlankQuestion The benefits of a change in process are defined in terms of

________ cost savingsCorrect Answer LabourYour Answer Infrastructure

True/FalseQuestion Change in company structure from divisional to matrix alsomean changes in the systems in various degreesCorrect Answer TrueYour Answer True

Multiple Choice Single AnswerQuestion Manufacturers offering variety of price promotions to theirmiddlemen is calledCorrect Answer Trade promotionYour Answer Trade promotion

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Wednesday, October 14, 2009



Question The key to successful new product introduction lies in asystems approach.Correct Answer TrueYour Answer True

Question Executive judgement technique may be used to supplementother techniquesCorrect Answer TrueYour Answer True

Question Conditions for a Successful Communication are :Correct Answer Sender transmits message , Receiver receives message

Your Answer Sender transmits message , Receiver receives message ,Message has meaning

Question Limitations of Traditional cost accounting areCorrect Answer Assumes factory as an isolated entity , It measuresonly the cost of producing Your Answer Assumes factory as an isolated entity , It measures only the




cost of producing , It uses time as a unit of measure

Question ________ occurs when people inspite of being qualified andexperienced and trained have to settle for a low level job.Correct Answer UnderemploymentYour Answer Underemployment

Question Product should be considered from the point of view ofCorrect Answer CustomerYour Answer Customer

Question Product, place and promotion elements in the marketing mixare viewed as cost factors.Correct Answer TrueYour Answer True

Question Advantage of multi-variate segmentation is :Correct Answer More information about available peopleYour Answer More information about available people

Question ________ is some characteristic of people in the market thathelps in dividing it.Correct Answer FactorYour Answer Segment

Question Interpersonal communication is between:Correct Answer Source and receiverYour Answer Source and receiver

Question ________ provides more information than Advertising and isrelatively inexpensive.Correct Answer PublicityYour Answer Publicity

Question ________ is an important tool for planning and controllingthe firm'a activitiesCorrect Answer Sales ForecastYour Answer Sales Forecast

Question Correct Answer Your Answer

Strategic organisational planning Top Management How to achieveobjectives

Objectives What is to be accomplished What is to be accomplished

Strategies How to achieve objectives Top Management

Policies Constraints that limits the alternatives availableConstraints that limits the alternatives available

Question A transaction takes place whenCorrect Answer There is time and place of agreement , Two things ofvalue , Agreed upon conditions Your Answer One thing of value , Two things of value , Agreed uponconditions

Question The most common criteria for classifying products is basedonCorrect Answer Buyer behaviourYour Answer Buyer behaviour

Question Correct Answer Your Answer

Air-freight It is the best quality type of transportation available.The advantage is speed and flexibility in carrying small loads.

Inventory carrying cost It increases as the quantity ordered increases. Itincreases as the quantity ordered increases.

Order processing cost It decreases as the quantity ordered increases. Itdecreases as the quantity ordered increases.

Pipe-line It is used to transport petroleum products to refineries.It is used to transport petroleum products to refineries.

Question For ________ items, reseller reorders goods when inventorygets lowCorrect Answer StandardYour Answer Standard

Question How does 'structure' reduce internal uncertainity arisingout of human behaviourCorrect Answer Control mechanism , Departmentalisation Your Answer Forecasting , Control mechanism , Departmentalisation

Question ________ is a part of the company that has a separatemission and objectivesCorrect Answer SBUYour Answer Strategic planning

Question These are the characteristics of servicesCorrect Answer Sold on basis of benefits , Quality control is tough

Your Answer Sold on basis of benefits , Mechanised and automated ,Quality control is tough

Question Groups having a direct influence on a person are calledCorrect Answer Membership groupsYour Answer Membership groups

Question Prosperity stage in business cycle is also calledCorrect Answer BoomYour Answer Boom

Question An unhealthy portfolio hasCorrect Answer More dogs , Few stars Your Answer More dogs , Few stars

Question Minimum number of segments in a multi segment strategy:Correct Answer 2Your Answer 2

Question Rise and fall of interest rates has a major effect onconsumer's decision to buy products on creditCorrect Answer TrueYour Answer True

Question ________ is synonymous with non-recurrent data system(RDS)Correct Answer Market researchYour Answer Marketing mix

Question Ways to make people do trial purchases?Correct Answer Coupon offers , Discounts , Samples Your Answer Coupon offers , Discounts , Samples

Question These are moves that will pay off irrespective of whathappens in the futureCorrect Answer No-regret movesYour Answer Big bets

Question Which is the shortest marketing channel for an industrialproduct?Correct Answer Producer--->Industrial userYour Answer Producer--->Consumer

Question "Image building" objectives are common in which type ofmarket structure?Correct Answer OligopolyYour Answer Competition

Question Major reason for success for new product is ________product.Correct Answer SuperiorYour Answer Well advertised

Question After sales service is provided in a customer orirnted firmCorrect Answer TrueYour Answer True

Question Augmented product includes the actual product plus anyadditional services such as maintenance, intallation etc.Correct Answer TrueYour Answer True

Question Style of a company are the patterns of actions taken bymembers of top management over a period of timeCorrect Answer TrueYour Answer True

Question Product ________ plays a major role in distributionstrategy.Correct Answer AwarenessYour Answer Promotion

Question This strategic posture invests sufficiently to stay in therace but avoids pre-mature commitmentsCorrect Answer Reserve the right to playYour Answer Reserve the right to play

Question Money is invested by way ofCorrect Answer Debt , Equity Your Answer Debt , Equity , Return

Question Types of psychological pricing areCorrect Answer Prestige , Leader Your Answer Prestige , Odd , Leader

Question ________ is a delivery of standard of living to societyCorrect Answer MarketingYour Answer Satisfaction

Question It is the relative difficulty in understanding or using theproductCorrect Answer ComplexityYour Answer Complexity

Question Customers are brand,style and type conscious when buying________ products.Correct Answer SpecialYour Answer Shopping

Question MIS provides marketers with the right amount and type ofinformation in a timely fashion.Correct Answer TrueYour Answer True

Question Market segmentation is the decision to identify differentgroups that compose the market and to develop specific product for each ofthese groups.Correct Answer FalseYour Answer True

Question Learning consists ofCorrect Answer Cues , Drives , Response Your Answer Cues , Drives , Response

Question Types of strategic business units are :Correct Answer Stars , Cash cows , Question marks Your Answer Stars , Cash cows , Question marks

Question Disadvantages of Primary data are :Correct Answer Cost factor , Time factor Your Answer Cost factor , Time factor , Credibility

Question Firms that lack promotional capabilities rely on middlemen.Correct Answer TrueYour Answer False

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Tuesday, September 8, 2009






Select The BlankQuestion ________ is an important tool for planning and controllingthe firm'a activitiesCorrect Answer Sales ForecastYour Answer Sales Forecast

Multiple Choice Single AnswerQuestion These items are directly bought by industrial buyers fromproducers rather than the middlemenCorrect Answer ExpensiveYour Answer Non durables


True/FalseQuestion The key to successful new product introduction lies in asystems approach.Correct Answer TrueYour Answer True


Ballast business Fit well but low opportunities Some fit and somemisfit

Gap analysis Difference between desired and projected performanceDifference between desired and projected performance

Corporate parenting Managing SBU's by a corporate Managing SBU's by acorporate

Heartland business Give the highest priority Fit well but lowopportunities

Multiple Choice Multiple AnswerQuestion Aspects of political environment are :

Correct Answer Form of government adopted , Media and pressuregroups , Government stability Your Answer Form of government adopted , Media and pressure groups ,Government stability

Multiple Choice Single AnswerQuestion It limits the alternatives that a decision maker takes in agiven situationCorrect Answer PolicyYour Answer Policy



Biogenetic needs Hunger, Thirst Hunger, Thirst

Actual self concept How person views himself How person viewshimself

Others self concept How the person thinks others see him How theperson thinks others see him

Personality Deference, Autonomy Esteem, Recognition

True/FalseQuestion Demand is highly elastic for industrial goodsCorrect Answer FalseYour Answer False

Multiple Choice Multiple AnswerQuestion What is Statistical Quality Control(SQC)Correct Answer Identifies quality and productivity from aproduction process , Identifies impact of any change on performance ,Instantly spots malfunctions and show where they occur Your Answer Identifies quality and productivity from a production

process , Integrates manufacturing with business strategy

Multiple Choice Single AnswerQuestion Production creates which type of utilityCorrect Answer FormYour Answer Time


Multiple Choice Single AnswerQuestion Marketer tries to seek what kind of response from the otherparty?Correct Answer BehaviouralYour Answer Behavioural

True/FalseQuestion Systems are formal and informal rules and regulations thatcomplements the company structureCorrect Answer TrueYour Answer True

Multiple Choice Multiple AnswerQuestion What is Marginal cost?Correct Answer The additional cost of each unit of product , Itignores non price competition , Marginal revenue is less than averagerevenue Your Answer The additional cost of each unit of product , Marginalrevenue is less than average revenue , It is useful for new products

True/FalseQuestion In negotiated contracts, the bid selected by buyer is notnecessarily the lowestCorrect Answer TrueYour Answer True


Question In which phase of production era, the producer and consumerare the same ?Correct Answer SubsistenceYour Answer Subsistence

Multiple Choice Single AnswerQuestion Consumerism emerged in which era of Marketing?Correct Answer SalesYour Answer Marketing

True/FalseQuestion Companies apply a variety of price adjustment strategies toaccount for differences in customer segments and situations.Correct Answer TrueYour Answer True

Select The BlankQuestion ________ of physical distribution activities increases it'sproductivity as well as of manufacturer.Correct Answer AutomationYour Answer Automation

Select The BlankQuestion Competition tends to focus on ________ as a product movesthrough its life cycle.Correct Answer PriceYour Answer Sales volume

Multiple Choice Single AnswerQuestion Marketing arises from ?Correct Answer ExchangeYour Answer Self production

True/FalseQuestion After sales service is provided in a customer orirnted firmCorrect Answer TrueYour Answer True

Select The Blank

Question ________ distribution is used when a small percentage ofcustomers account for a large part of sale.Correct Answer SelectiveYour Answer Exclusive

True/FalseQuestion Changes in company structure also necessitates changes inthe systems in various degreesCorrect Answer TrueYour Answer True

Multiple Choice Multiple AnswerQuestion A transaction takes place whenCorrect Answer There is time and place of agreement , Two things ofvalue , Agreed upon conditions Your Answer There is time and place of agreement , Two things of value ,Agreed upon conditions

True/FalseQuestion Consumer behaviour is more challenging across internationalborder.Correct Answer TrueYour Answer False

Multiple Choice Multiple AnswerQuestion Types of product classificationCorrect Answer Consumables , Durables , Services Your Answer Consumables , Durables , Services

True/FalseQuestion Services can be stored in inventory.Correct Answer FalseYour Answer False

Select The BlankQuestion A change in quantity demanded of a product is caused by achange in its ________.Correct Answer PriceYour Answer Demand

Multiple Choice Single AnswerQuestion This distribution is necessary for most convenience goods.Correct Answer IntensiveYour Answer Integral

True/FalseQuestion Change in company structure from divisional to matrix alsomean changes in the systems in various degreesCorrect Answer TrueYour Answer True

Multiple Choice Multiple AnswerQuestion Total cost concept includesCorrect Answer Damaged goods , Inventory obsolescence ,Transportation Your Answer Damaged goods , Customer satisfaction , Transportation

Multiple Choice Multiple AnswerQuestion Money is invested by way ofCorrect Answer Debt , Equity Your Answer Debt , Equity , Return

Multiple Choice Single AnswerQuestion It is the most influential primary reference group shaping abuyer's behaviourCorrect Answer FamilyYour Answer Family

Select The BlankQuestion ________ directs the flow of goods and services from theproducer to the ultimate consumerCorrect Answer MarketingYour Answer Marketing

Multiple Choice Single AnswerQuestion These are moves that will pay off irrespective of whathappens in the futureCorrect Answer No-regret movesYour Answer No-regret moves

Select The BlankQuestion ________ allowance is used to communicate about the valuesof the product and special eventCorrect Answer PromotionYour Answer Promotion

Multiple Choice Multiple AnswerQuestion How does 'structure' reduce external uncertainity arisingout of human behaviourCorrect Answer Research and planning , Forecasting Your Answer Forecasting , Division of labour , Departmentalisation

Select The BlankQuestion Major reason for success for new product is ________product.Correct Answer SuperiorYour Answer Correctly positioned

Multiple Choice Single AnswerQuestion Higher the perceived quality of the product, higher will bethe perceived price. Such products are called:Correct Answer PrestigeYour Answer Prestige

Multiple Choice Single AnswerQuestion The most common criteria for classifying products is basedonCorrect Answer Buyer behaviourYour Answer Target market

Multiple Choice Multiple AnswerQuestion Drawbacks of Survey of Buyer's intention method areCorrect Answer Exposure , Not accurate , Time consuming Your Answer Exposure , Not accurate , Time consuming

Multiple Choice Single AnswerQuestion This method is more accurate for short term forecastsCorrect Answer Simple Trend Analysis

Your Answer Simple Trend Analysis

Multiple Choice Single AnswerQuestion A diet conscious person after playing football is thirsty.He opts for :-Correct Answer Diet cokeYour Answer Diet coke

Multiple Choice Multiple AnswerQuestion Marketing channels for consumer products is longer becauseCorrect Answer Number of consumers are more , Consumers buy smallerquantities , Buying patterns of consumers is easy to detect. Your Answer Number of consumers are more , Consumers buy smallerquantities

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Multiple Choice Single Answer Question Deciding on the number of intermediaries to be employed by a producer is called: Correct Answer Intensity distribution Your Answer Intensity distribution

Select The Blank Question ________ distribution is used when a small percentage of customers account for a large part of sale. Correct Answer Selective Your Answer Exclusive

Multiple Choice Single Answer Question Profits are negative in which stage of product life cycle? Correct Answer Introductory Your Answer Introductory

Multiple Choice Multiple Answer Question When is demand inelastic? Correct Answer Price cut causes revenue to decrease , Price rise causes revenue to increase Your Answer Price cut causes revenue to decrease , Price rise causes revenue to increase




Multiple Choice Single Answer Question Which is the products that potential customers do not know about it or they do not want yet. Correct Answer Unsought Your Answer Unsought

Multiple Choice Single Answer Question 4p's of of Marketing should be considered in conjunction with Correct Answer 4C's Your Answer 4C's

Multiple Choice Single Answer Question Recovery stage in business cycle is also called Correct Answer Upswing Your Answer Upswing

Select The Blank Question Buyer's response in ________ method may not be applicable in other markets Correct Answer Market tests Your Answer Market tests

Multiple Choice Single Answer Question The greatest amount of satisfaction comes from which utility Correct Answer Possession Your Answer Form

Multiple Choice Single Answer Question Government units that purchase or rent goods for carrying out main functions of government is called Correct Answer Government Market Your Answer Government Market

Multiple Choice Single Answer Question In which phase of production era, the producer and consumer are the same ? Correct Answer Subsistence Your Answer Subsistence

Multiple Choice Single Answer Question "Image building" objectives are common in which type of market structure? Correct Answer Oligopoly

Your Answer Competition

True/False Question Marketer should keep company's mission and marketing objectives in mind while making pricing decisions. Correct Answer True Your Answer True

Multiple Choice Single Answer Question New products enter the market and old customers make repeat purchase during which stage of product life cycle? Correct Answer Growth Your Answer Growth

Match The Following Question Correct Answer Your Answer

Sales forecast Sales volume Sales volume

Correlation method Historical data Historical data

Market forecast Industry trade associations Industry trade associations

Economic forecast Government Government

True/False Question Experimental research involves obtaining data from respondents in person, mail or by phone Correct Answer False Your Answer False

Select The Blank Question Specific ________ emerge from broad stratefgies Correct Answer Tactics Your Answer Tactics

Multiple Choice Multiple Answer Question Ways to make people do trial purchases? Correct Answer Coupon offers , Discounts , Samples Your Answer Good packaging , Coupon offers , Discounts

True/False Question Publicity is news carried in the mass media about a firm and its products, policies or actions. Correct Answer True

Your Answer True

Multiple Choice Single Answer Question This data is originated by original research through observation/ enquiry Correct Answer Primary data Your Answer Primary data

True/False Question The demand for a specific brand within a product category is called selective demand. Correct Answer True Your Answer True

Multiple Choice Single Answer Question Consumerism emerged in which era of Marketing? Correct Answer Sales Your Answer Marketing

Multiple Choice Multiple Answer Question Physical distribution management includes Correct Answer Manufacturer , Middlemen , Warehouse operators Your Answer Manufacturer , Middlemen , Warehouse operators

True/False Question Changes in consumer's buying patterns affects channel's horizontal and vertical dimensions. Correct Answer True Your Answer True

Multiple Choice Single Answer Question It is the series of marketing institutions that help in moving the product from producer to the ultimate user. Correct Answer Marketing channel Your Answer Marketing channel

True/False Question Each product and brand has a status symbol potential Correct Answer True Your Answer True

Multiple Choice Single Answer Question Recession stage in business cycle is also called Correct Answer Slowdown Your Answer Slowdown

Multiple Choice Single Answer Question Lead time for a product is 10 days and usage rate is 6 units/day. Reorder point will be . Correct Answer 60 units Your Answer 60 units

Multiple Choice Single Answer Question Who provides time and place utility? Correct Answer Intermediary Your Answer Buyer

True/False Question The greater the number of substitutes for a product, the less price elastic is its demand. Correct Answer False Your Answer True

Multiple Choice Single Answer Question It gathers, records and analyses data about problems related to Marketing Correct Answer Market Research Your Answer Market Research

Select The Blank Question ________ directs the flow of goods and services from the producer to the ultimate consumer Correct Answer Marketing Your Answer Marketing

Multiple Choice Multiple Answer Question A transaction takes place when Correct Answer There is time and place of agreement , Two things of value , Agreed upon conditions Your Answer One thing of value , There is time and place of agreement , Agreed upon conditions

Match The Following Question Correct Answer Your Answer

Customer is the focal point in Marketing Selling

Tangible sources Capital, machines,raw material Capital, machines,raw material

Intangible sources Information, time and technology Information, time and technology

Consumer to producer Backward communication Marketing

Multiple Choice Single Answer Question Production creates which type of utility Correct Answer Form Your Answer Form

True/False Question Consumer behaviour is easy to understand in familiar country like India for Indians. Correct Answer False Your Answer False

Multiple Choice Multiple Answer Question How does 'structure' reduce external uncertainity arising out of human behaviour Correct Answer Research and planning , Forecasting Your Answer Research and planning , Forecasting , Division of labour

Multiple Choice Multiple Answer Question The reseller's assortment influences it's Correct Answer Marketing mix , Customer mix , Supplier mix Your Answer Marketing mix , Customer mix , Supplier mix

Multiple Choice Single Answer Question A diet conscious person after playing football is thirsty. He opts for :- Correct Answer Diet coke Your Answer Diet coke

Select The Blank Question Major reason for success for new product is ________ product. Correct Answer Superior Your Answer Correctly positioned

Multiple Choice Single Answer Question It is that element of a plan that specifies what is to be accomplished Correct Answer Objectives Your Answer Objectives

Select The Blank

Question Optimum marketing mix is obtained using analysis, ________, implementation and control. Correct Answer Planning Your Answer Planning

Select The Blank Question ________ routinely performs all functions on recurrent, internal and external data Correct Answer Recurrent data system(RDS) Your Answer Recurrent data system(RDS)

True/False Question Shorter production runs are required to produce large number of products in multi-segment strategy Correct Answer True Your Answer True

Select The Blank Question ________ allowance is used to communicate about the values of the product and special event Correct Answer Promotion Your Answer Promotion

Multiple Choice Multiple Answer Question For exchange to take place, which conditions must be satisfied ? Correct Answer Atleast two parties , Each party is capable of communication and delivery , Each party has something that might be of value

to the other party Your Answer Atleast two parties , Each party is capable of communication and delivery , Each party has something that might be of valueto the other party

True/False Question Companies have strenghts in a number of areas but their key strength are few in number Correct Answer True Your Answer True

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Monday, February 9, 2009





Select The BlankQuestion A speciality product is ________ intensively distributed than a shopping productCorrect Answer LessYour Answer Less

True/FalseQuestion Survey of buyers' intentions technique is comparatively costly and the data gathered is of questionable value.Correct Answer TrueYour Answer True

True/FalseQuestion Companies apply a variety of price adjustment strategies to account for differences in customer segments and situations.Correct Answer TrueYour Answer True

Multiple Choice Single AnswerQuestion Marketer has no control over setting the price in which type of market structure?Correct Answer CompetitionYour Answer Monopoly

True/FalseQuestion Market foreacsts are available from sources like governmentCorrect Answer FalseYour Answer False


Select The BlankQuestion ________ allowance is used to communicate about the values of the product and special eventCorrect Answer PromotionYour Answer Promotion

True/FalseQuestion Marketing and production costs are high in multi-segment strategyCorrect Answer TrueYour Answer True

Multiple Choice Multiple AnswerQuestion These products move through short channels:Correct Answer Eggs, Bread , Clothing , CementYour Answer Eggs, Bread , Cement

True/FalseQuestion In pure competition many sellers and buyers are there and have major effect on demand and supply of the product's market priceCorrect Answer FalseYour Answer False

Multiple Choice Multiple AnswerQuestion Trade promotions includeCorrect Answer Push money allowance , Promotional allowanceYour Answer Push money allowance , Cash rebates , Promotional allowance , Damaged goods allowance

Select The BlankQuestion Toffees and chocolates, magazines etc are examples of ________ productsCorrect Answer Impulse

Your Answer Impulse

True/FalseQuestion Augmented product includes the actual product plus any additional services such as maintenance, intallation etc.Correct Answer TrueYour Answer True

Multiple Choice Multiple AnswerQuestion These are the characteristics of servicesCorrect Answer Sold on basis of benefits , Quality control is toughYour Answer Sold on basis of benefits , Quality control is tough

Multiple Choice Multiple AnswerQuestion Total cost includes :Correct Answer Fixed cost , Variable costYour Answer Fixed cost , Variable cost

Select The BlankQuestion The factor of satisfaction and ________ motives are consistent in societyCorrect Answer ProfitYour Answer Exchange


Multiple Choice Multiple AnswerQuestion

What are variable costs?Correct Answer Material , LabourYour Answer Material , Labour


Select The BlankQuestion In production era , demand is ________ than supplyCorrect Answer GreaterYour Answer Not consistent

Select The BlankQuestion Buyer's response in ________ method may not be applicable in other marketsCorrect Answer Market testsYour Answer Simple trend analysis

Multiple Choice Multiple AnswerQuestion Categories of adopters areCorrect Answer Innovators , Early adopters , LaggardsYour Answer Innovators , Early adopters , Laggards

Multiple Choice Single AnswerQuestion D in AIDA stands for :Correct Answer DesireYour Answer Demand

Multiple Choice Multiple AnswerQuestion Income,occupation,education, age,marital status are factors of which type of segmentation?Correct Answer Geographic , DemographicYour Answer Demographic

Match The FollowingQuestionCorrect AnswerYour AnswerFeedbackCommunication from receiver to senderCommunication from receiver to senderEncodingPutting meaning to symbols conveyed as messagesPutting meaning to symbols conveyed as messagesDecodingInterpreting the message by receiverInterpreting the message by receiverNoiseIt interferes with communication processIt interferes with communication process

Select The BlankQuestion ________ distribution is used when a small percentage of customers account for a large part of sale.Correct Answer SelectiveYour Answer Selective

Multiple Choice Single AnswerQuestion What is Market Penetration?Correct Answer Existing product-Existing marketYour Answer New product-Existing market

Multiple Choice Single AnswerQuestion Higher the perceived quality of the product, higher will be the perceived price. Such products are called:

Correct Answer PrestigeYour Answer Prestige


Multiple Choice Multiple AnswerQuestion What is Statistical Quality Control(SQC)Correct Answer Identifies quality and productivity from a production process , Identifies impact of any change on performance , Instantly spots malfunctions and show where they occurYour Answer Identifies quality and productivity from a production process , Identifies impact of any change on performance , Instantly spots malfunctions and show where they occur

Select The BlankQuestion ________cost accounting measures the cost of producing and ignores the cost of non-producingCorrect Answer TraditionalYour Answer Modern

Multiple Choice Multiple AnswerQuestion Concept of marketing includes study ofCorrect Answer Transaction , Transfer , ExchangeYour Answer Transaction , Transfer , Exchange

Multiple Choice Single AnswerQuestion General Electric Matrix is divided into how many cellsCorrect Answer 9Your Answer 4

Multiple Choice Multiple AnswerQuestion Research design is classified as :Correct Answer Function , MethodologyYour Answer Function , Methodology

Match The FollowingQuestionCorrect AnswerYour AnswerCustomer is the focal point inMarketingMarketingTangible sourcesCapital, machines,raw materialCapital, machines,raw materialIntangible sourcesInformation, time and technologyInformation, time and technologyConsumer to producerBackward communicationBackward communication

Multiple Choice Multiple AnswerQuestion The external sources of Primary data are :Correct Answer Retailer , Wholesaler , LibrariesYour Answer Retailer , Wholesaler

True/FalseQuestion Executive judgement technique may be used to supplement other techniquesCorrect Answer TrueYour Answer True

Multiple Choice Single AnswerQuestion It refers to formal and informal rules, regulations and procedures that complements the company structure

Correct Answer SystemsYour Answer Strategy

Multiple Choice Single AnswerQuestion Deciding on the number of intermediaries to be employed by a producer is called:Correct Answer Intensity distributionYour Answer Exclusive distribution

Select The BlankQuestion ________ directs the flow of goods and services from the producer to the ultimate consumerCorrect Answer MarketingYour Answer Selling

Multiple Choice Multiple AnswerQuestion The areas which become active after promotion budgets have been set and funds are allocated to promotion mix elements.Correct Answer Sales management , AdvertisingYour Answer Sales promotion , Advertising

Select The BlankQuestion ________ is seen as an integral process that converts materials into goodsCorrect Answer SystemsYour Answer Systems

Select The BlankQuestion ________ is a part of the company that has a separate mission and objectivesCorrect Answer SBUYour Answer Strategic planning

True/FalseQuestion Indirect channels for industrial products are longer than consumer product channels.Correct Answer FalseYour Answer False

Multiple Choice Multiple AnswerQuestion What is break down approachCorrect Answer Sales potential varies with country's general level of economic activity , Market and sales potential is based on economic forecast , Number of units that a buyer buys is multiplied by the total number of potential buyers in that territory to arrive at total salesYour Answer Sales potential varies with country's general level of economic activity , Market and sales potential is based on economic forecast , Number of units that a buyer buys is multiplied by the total number of potential buyers in that territory to arrive at total sales

Multiple Choice Single AnswerQuestion Which is the shortest marketing channel for an industrial product?Correct Answer Producer--->Industrial userYour Answer Producer--->Industrial user

Multiple Choice Multiple AnswerQuestion Commercial sources have following sourcesCorrect Answer Advertising , Packaging , Sales personsYour Answer Advertising , Packaging , Mass media

True/FalseQuestion Warehouses are needed when supply sources and markets are located close by.Correct Answer FalseYour Answer False



Multiple Choice Multiple AnswerQuestion Types of psychological pricing areCorrect Answer Prestige , Odd , LeaderYour Answer Prestige , Odd , Leader

Select The BlankQuestion ________ is a broad plan of action for using an organisation's resources to accomplish a objectiveCorrect Answer StrategyYour Answer Strategy

True/FalseQuestion Product variety marketing presents different choices to set the companys' product apart from competitors.Correct Answer TrueYour Answer True

True/FalseQuestion Marketer discourages his brand users for brand switching.Correct Answer TrueYour Answer False

Multiple Choice Multiple AnswerQuestion Characteristics of mass market strategy are :Correct Answer One market mix for target market , One distribution and promotion strategyYour Answer One market mix for target market , One distribution and promotion strategy


Match The FollowingQuestionCorrect AnswerYour AnswerExclusive AssortmentCarrying the line of only one manufacturerCarrying the line of only one manufacturerOpen bidContract awarded to lowest bidderContract awarded to lowest bidderNegotiated ContractDirect negotiation with one or more companies covering project and termsDirect negotiation with one or more companies covering project and termsDeep AssortmentCarrying a product family in depth, drawing on many producer's outputCarrying a product family in depth, drawing on many producer's output

Match The FollowingQuestionCorrect AnswerYour AnswerMotivational researchIt analyses consumer motivesIt analyses consumer motivesHistorical researchUses past experiences to find solutionsUses past experiences to find solutionsSurvey researchObtains data from respondents in personObtains data from respondents in personExperimental researchOne factor is constant and holding other factorsOne factor is constant and holding other factors

Multiple Choice Single AnswerQuestion A diet conscious person after playing football is thirsty. He opts for :-Correct Answer Diet cokeYour Answer Diet coke

Multiple Choice Multiple AnswerQuestion Socio-cultural environment consists of

Correct Answer Social class , CultureYour Answer Social class , Culture

Select The BlankQuestion ________ research involves using past experiences to find solutions to marketing problemsCorrect Answer HistoricalYour Answer Historical

Multiple Choice Single AnswerQuestion "Image building" objectives are common in which type of market structure?Correct Answer OligopolyYour Answer Monopoly


True/FalseQuestion "Idea screening" stage reduces the number of ideas based on company's criteria.Correct Answer TrueYour Answer False

Multiple Choice Single AnswerQuestion It identifies opportunities for and threats to the organisationCorrect Answer Environmental assessmentYour Answer Environmental assessment


Question This method enables the forecaster to take into consideration seasonal fluctuations and long term fluctuationsCorrect Answer Time Series AnalysisYour Answer Simple Trend Analysis

Multiple Choice Multiple AnswerQuestion How does 'structure' reduce internal uncertainity arising out of human behaviourCorrect Answer Control mechanism , DepartmentalisationYour Answer Control mechanism , Departmentalisation

True/FalseQuestion Internal records such as sales reports, cost and accounting information are expensive to obtain.Correct Answer FalseYour Answer False

True/FalseQuestion Companies have strenghts in a number of areas but their key strength are few in numberCorrect Answer TrueYour Answer True

Multiple Choice Single AnswerQuestion Who provides time and place utility?Correct Answer IntermediaryYour Answer Intermediary

Multiple Choice Multiple AnswerQuestion Characteristics of Effective segmentationCorrect Answer Actionable , Measurable , AccessibleYour Answer

Actionable , Measurable , Accessible

Multiple Choice Single AnswerQuestion In which phase of production era, the producer and consumer are the same ?Correct Answer SubsistenceYour Answer Subsistence

Multiple Choice Single AnswerQuestion Mission statements for marketing oriented organisation are framed in terms of :Correct Answer Customer want satisfactionYour Answer Customer want satisfaction

Multiple Choice Single AnswerQuestion Consumerism emerged in which era of Marketing?Correct Answer SalesYour Answer Sales

Multiple Choice Single AnswerQuestion Marketer tries to seek what kind of response from the other party?Correct Answer BehaviouralYour Answer Behavioural


Select The BlankQuestion Module of Flotilla strikes an optimum balance of ________ and flexibilityCorrect Answer

StandardisationYour Answer Standardisation

Multiple Choice Multiple AnswerQuestion Target marketing involvesCorrect Answer Market targeting , Market segmentationYour Answer Market segmentation , Marketing mix

Select The BlankQuestion For ________ items, reseller reorders goods when inventory gets lowCorrect Answer StandardYour Answer Standard

Select The BlankQuestion The demand for a product is ________ when price cut causes revenue to increase.Correct Answer Price elasticYour Answer Price elastic

Multiple Choice Multiple AnswerQuestion Features of Question Marks?Correct Answer High growth , Low share SBUsYour Answer High growth , Low share SBUs

Multiple Choice Multiple AnswerQuestion Beliefs are based onCorrect Answer Knowledge , Opinion , FaithYour Answer Knowledge , Practicality , Faith

Multiple Choice Single AnswerQuestion

It is the relative difficulty in understanding or using the productCorrect Answer ComplexityYour Answer Complexity

Multiple Choice Single AnswerQuestion It is a paid form of non personal communication.Correct Answer AdvertisingYour Answer Advertising

Multiple Choice Multiple AnswerQuestion Factors affecting demand of a product?Correct Answer Population , Increase in buying powerYour Answer Population , Increase in buying power


True/FalseQuestion Changes in consumer's buying patterns affects channel's horizontal and vertical dimensions.Correct Answer TrueYour Answer True

Select The BlankQuestion Wholesalers and retailers help manufacturer in carrying ________ flow to final buyers.Correct Answer TitleYour Answer Information

Select The BlankQuestion ________ product is sold for use in producing other goods or servicesCorrect Answer IndustrialYour Answer Industrial

Select The BlankQuestion Product ________ plays a major role in distribution strategy.Correct Answer AwarenessYour Answer Awareness

True/FalseQuestion Shorter production runs are required to produce large number of products in multi-segment strategyCorrect Answer TrueYour Answer True

True/FalseQuestion Change in company's strategy gives rise to problems necessitating a new structure to be madeCorrect Answer TrueYour Answer True

Multiple Choice Single AnswerQuestion It is a reduction in list price that helps marketer to adjust actual price without changing published list pricesCorrect Answer DiscountsYour Answer Discounts

Multiple Choice Multiple AnswerQuestion What are the stages in new product development ?Correct Answer

Idea screening , Market testing , CommercialisationYour Answer Idea screening , Market testing , Commercialisation

Multiple Choice Single AnswerQuestion It concentrates on organisation design and work flowCorrect Answer FlotillaYour Answer Flotilla

True/FalseQuestion Image building pricing objective reduces the price war among competitor.Correct Answer TrueYour Answer True

Multiple Choice Multiple AnswerQuestion Disadvantages of Primary data are :Correct Answer Cost factor , Time factorYour Answer Cost factor , Time factor

Select The BlankQuestion Concentration on that segment of market which has the maximum number of people is called ________Correct Answer Market fallacyYour Answer Market fallacy

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MARKETING MANAGEMENT





Question Income,occupation,education, age,maritalstatus are factors of which type of segmentation?Correct Answer Geographic , Demographic Your Answer Geographic , Demographic

Multiple Choice Single AnswerQuestion It is is the data which has beenconverted to a useful form for decision makingCorrect Answer InformationYour Answer Primary data

Multiple Choice Single AnswerQuestion It refers to the relatively more durablecompany arrangements and relationshipsCorrect Answer StructureYour Answer Staffing

Multiple Choice Single AnswerQuestion It is the series of marketinginstitutions that help in moving the product fromproducer to the ultimate user.Correct Answer Marketing channelYour Answer Marketing channel

Multiple Choice Single AnswerQuestion In which stage of Product life cycle,brand choice is heavily influenced by reference groupCorrect Answer MaturityYour Answer Introductory


True/FalseQuestion Change in company's strategy gives riseto problems necessitating a new structure to be madeCorrect Answer TrueYour Answer True

Select The BlankQuestion Product means the ________ and servicesthe company offers the target market.Correct Answer GoodsYour Answer Goods


Multiple Choice Multiple AnswerQuestion Ways to make people do trial purchases?Correct Answer Coupon offers , Discounts , Samples

Your Answer Coupon offers , Discounts , Samples

Multiple Choice Single AnswerQuestion What involves review of projected sales,costs and profits.Correct Answer Business analysisYour Answer Test Marketing

Multiple Choice Multiple AnswerQuestion The external sources of Primary data are:Correct Answer Retailer , Wholesaler , Libraries Your Answer Retailer , Wholesaler , Libraries

Select The BlankQuestion The cost of warehousing, transportation,inventory and handling products together constitutes________ concept.Correct Answer Total costYour Answer Total cost

Select The BlankQuestion ________ product is sold for use inproducing other goods or servicesCorrect Answer IndustrialYour Answer Homogeneous

Multiple Choice Single AnswerQuestion Who provides time and place utility?Correct Answer IntermediaryYour Answer Intermediary

Multiple Choice Single AnswerQuestion Consumerism emerged in which era ofMarketing?Correct Answer SalesYour Answer Sales

Multiple Choice Single AnswerQuestion The greatest amount of satisfaction comesfrom which utility

Correct Answer PossessionYour Answer Possession

True/FalseQuestion Augmented product includes the actualproduct plus any additional services such asmaintenance, intallation etc.Correct Answer TrueYour Answer True

True/FalseQuestion Experimental research involves obtainingdata from respondents in person, mail or by phoneCorrect Answer FalseYour Answer True

Multiple Choice Single AnswerQuestion New product forms and brands enter inwhich stage of product life cycle?Correct Answer GrowthYour Answer Introductory

True/FalseQuestion Marketing concept has application only inprofit oriented businesses.Correct Answer FalseYour Answer False


Motivational research It analyses consumer motives Itanalyses consumer motives

Historical research Uses past experiences to findsolutions Uses past experiences to find solutions

Survey research Obtains data from respondents inperson Obtains data from respondents in person

Experimental research One factor is constant andholding other factors One factor is constant andholding other factors


Question A business is a system consisting offollowing elementsCorrect Answer Input and output , Objectives ,Process and feedback Your Answer Input and output , Objectives ,Process and feedback , Profits

Multiple Choice Single AnswerQuestion Mission statements for marketing orientedorganisation are framed in terms of :Correct Answer Customer want satisfactionYour Answer Customer want satisfaction


Multiple Choice Single AnswerQuestion This method is more accurate for shortterm forecastsCorrect Answer Simple Trend AnalysisYour Answer Simple Trend Analysis

Select The BlankQuestion The benefits of a change in process aredefined in terms of ________ cost savingsCorrect Answer LabourYour Answer Labour

Select The BlankQuestion Wholesalers and retailers helpmanufacturer in carrying ________ flow to finalbuyers.Correct Answer TitleYour Answer Title

Multiple Choice Multiple AnswerQuestion Major role of promotion is to :Correct Answer Inform , Remind , Persuade Your Answer Inform , Remind , Persuade

True/FalseQuestion "Promotion" is considered in conjunctionwith "Convenience" .Correct Answer False

Your Answer True

Multiple Choice Single AnswerQuestion This data is collected to deal with aspecial problemCorrect Answer Non-recurrent dataYour Answer Primary data

True/FalseQuestion A channel's length is also called ashorizontal dimension.Correct Answer FalseYour Answer True


Wide market coverage is achieved. Intensivedistribution. Intensive distribution.

Helps in the process of matching demand and supply.Marketing channel Marketing channel

No intermediaries between producer and consumer.Direct channel Direct channel

Combining two or more levels of a channel under oneparticipant's control. Vertical integration Verticalintegration

Select The BlankQuestion There are more number of substitutes for________ products.Correct Answer Multi useYour Answer Multi use

True/FalseQuestion Marketer discourages his brand users forbrand switching.Correct Answer TrueYour Answer True

Select The BlankQuestion Demographic, cultural, political, naturaletc combine to form ________ environment.

Correct Answer MacroYour Answer Macro

Multiple Choice Multiple AnswerQuestion Commercial sources have following sources

Correct Answer Advertising , Packaging , Salespersons Your Answer Advertising , Mass media , Salespersons

Multiple Choice Multiple AnswerQuestion Disadvantages of Primary data are :Correct Answer Cost factor , Time factor Your Answer Credibility , Relevance

Multiple Choice Single AnswerQuestion A diet conscious person after playingfootball is thirsty. He opts for :-Correct Answer Diet cokeYour Answer Diet coke

Multiple Choice Single AnswerQuestion This forecasting method is based on theopinion of company's officersCorrect Answer Executive JudgementYour Answer Executive Judgement

Select The BlankQuestion ________ exists when a few largeindependent firm accounts for bulk of an industry'ssales.Correct Answer OligopolyYour Answer Oligopoly

Multiple Choice Multiple AnswerQuestion After the new product has passed theconceptual stages it becomes more concrete in whichstages?Correct Answer Test marketing , Commercialisation, Product development Your Answer Test marketing , Product development ,Marketing strategy development

True/FalseQuestion The key to successful new product

introduction lies in a systems approach.Correct Answer TrueYour Answer True

Multiple Choice Multiple AnswerQuestion The tangible inputs in a business areCorrect Answer Capital , Machine Your Answer Capital , Technology , Machine

Select The BlankQuestion The demand for a product is ________ whenprice cut causes revenue to increase.Correct Answer Price elasticYour Answer Price elastic

Multiple Choice Multiple AnswerQuestion The micro-environment consists offollowing components:Correct Answer Marketing intermediaries ,Customers , Competitors Your Answer Customers , Competitors

Multiple Choice Multiple AnswerQuestion Characteristics of Effective segmentation

Correct Answer Actionable , Measurable ,Accessible Your Answer Actionable , Measurable , Accessible

True/FalseQuestion Consumption is shaped by the stage offamily life cycleCorrect Answer TrueYour Answer True

esday, August 19, 2008


Top of Form




Question Major role of promotion is to :Correct Answer Persuade , Inform , RemindYour Answer Persuade , Inform , Remind

True/FalseQuestion A drive is a need that sufficiently presses a person to actCorrect Answer TrueYour Answer True

True/FalseQuestion The key to successful new product introduction lies in a systems approach.Correct Answer TrueYour Answer True

Multiple Choice Single AnswerQuestion D in AIDA stands for :Correct Answer DesireYour Answer Desire

Multiple Choice Single AnswerQuestion Higher the perceived quality of the product, higher will be the perceived price. Such products are called:Correct Answer PrestigeYour Answer Prestige

Multiple Choice Single AnswerQuestion It refers to formal and informal rules, regulations and procedures that complements the company structureCorrect Answer Systems

Your Answer Systems

Multiple Choice Single AnswerQuestion The output of Stimulus Response Model isCorrect Answer Product decisionYour Answer Product decision

True/FalseQuestion Style of a company are the patterns of actions taken by members of top management over a period of timeCorrect Answer TrueYour Answer True

Select The BlankQuestion Buyer's response in ________ method may not be applicable in other marketsCorrect Answer Market testsYour Answer Market tests


True/FalseQuestion Consumer needs are matched with the company capabilities and goals in marketing process.Correct Answer TrueYour Answer True


The participants in a communication process are :Correct Answer Source , RecipientYour Answer Source , Recipient

Select The BlankQuestion ________ is synonymous with non-recurrent data system(RDS)Correct Answer Market researchYour Answer Market research

True/FalseQuestion Publicity is news carried in the mass media about a firm and its products, policies or actions.Correct Answer TrueYour Answer True

Multiple Choice Multiple AnswerQuestion Product characteristics that influence channel selection areCorrect Answer Complexity , Perishability , WeightYour Answer Complexity , Perishability , Weight

Multiple Choice Multiple AnswerQuestion Limitations of Traditional cost accounting areCorrect Answer Assumes factory as an isolated entity , It measures only the cost of producingYour Answer Assumes factory as an isolated entity , It measures only the cost of producing , It uses time as a unit of measure


Multiple Choice Multiple AnswerQuestion Criteria for choosing distribution channels are :Correct Answer Market coverage , Control , CostsYour Answer Market coverage , Control , Costs

Match The FollowingQuestionCorrect AnswerYour AnswerWide market coverage is achieved.Intensive distribution.Intensive distribution.Helps in the process of matching demand and supply.Marketing channelMarketing channelNo intermediaries between producer and consumer.Direct channelDirect channelCombining two or more levels of a channel under one participant's control.Vertical integrationVertical integration

Select The BlankQuestion In production era , demand is ________ than supplyCorrect Answer GreaterYour Answer Greater

Multiple Choice Multiple AnswerQuestion How does 'structure' reduce external uncertainity arising out of human behaviourCorrect Answer Research and planning , ForecastingYour Answer Division of labour , Departmentalisation


Many sellers and buyers and none of them have much effect on the total demand,supply and product's market pricePure competitionPure competitionOnly one seller and no competition permitted legallyMonopolyPure monopolyFew sellers but account for bulk of industry's salesOligopolyPure oligopolyMany sellers and buyers and each seller's offering is somewhat different than othersMonopolisticOligopoly

Select The BlankQuestion ________is a strong internal stimulus impelling actionCorrect Answer DriveYour Answer Belief

True/FalseQuestion Market segmentation is the decision to identify different groups that compose the market and to develop specific product for each of these groups.Correct Answer FalseYour Answer True

Multiple Choice Single AnswerQuestion The frequency at which a product is used is called ?Correct Answer Usage rateYour Answer Usage rate

Multiple Choice Multiple AnswerQuestion Types of psychological pricing areCorrect Answer Prestige , LeaderYour Answer Prestige , Leader

Multiple Choice Multiple AnswerQuestion Planning of long term strategies are based on following factors:Correct Answer Opportunity , Objectives, Strategies, Situation assessment, Organisation mission , ResourcesYour Answer Opportunity , Strengths , Resources

Select The BlankQuestion ________ is an important tool for planning and controlling the firm'a activitiesCorrect Answer Sales ForecastYour Answer Sales Forecast

Select The BlankQuestion A speciality product is ________ intensively distributed than a shopping productCorrect Answer LessYour Answer Less

Multiple Choice Single AnswerQuestion It is the process of selecting people for company positions and developing skills and abilities for assignments in the companyCorrect Answer StaffingYour Answer Staffing

Select The BlankQuestion Specific ________ emerge from broad stratefgiesCorrect Answer TacticsYour Answer Objectives

Select The BlankQuestion The research objectives are stated as ________ to be testedCorrect Answer

HypothesisYour Answer Hypothesis

Multiple Choice Multiple AnswerQuestion Socio-cultural environment consists ofCorrect Answer Social class , CultureYour Answer Social class , Culture

Select The BlankQuestion ________ of physical distribution activities increases it's productivity as well as of manufacturer.Correct Answer AutomationYour Answer Automation

Multiple Choice Multiple AnswerQuestion How does 'structure' reduce internal uncertainity arising out of human behaviourCorrect Answer Control mechanism , DepartmentalisationYour Answer Control mechanism , Departmentalisation , Specialisation

Multiple Choice Single AnswerQuestion What factors constitute natural environment?Correct Answer Natural resourcesYour Answer Natural resources

Multiple Choice Multiple AnswerQuestion For exchange to take place, which conditions must be satisfied ?Correct Answer Atleast two parties , Each party is capable of communication and delivery , Each party has something that might be of value to the other partyYour Answer Atleast two parties , Each party is capable of communication and delivery , Each party has something that might be of value to the other party


True/FalseQuestion Internal records such as sales reports, cost and accounting information are expensive to obtain.Correct Answer FalseYour Answer False

Select The BlankQuestion Product ________ plays a major role in distribution strategy.Correct Answer AwarenessYour Answer Packaging

Multiple Choice Multiple AnswerQuestion Total cost includes :Correct Answer Fixed cost , Variable costYour Answer Total cost , Fixed cost , Variable cost

True/FalseQuestion Demand for industrial goods fluctuate more than consumer demandCorrect Answer TrueYour Answer True

Multiple Choice Single AnswerQuestion It is is the data which has been converted to a useful form for decision makingCorrect Answer InformationYour Answer Information

True/FalseQuestion Product development includes starting another business or buy businesses outside of their current line.Correct Answer False

Your Answer False

Select The BlankQuestion Skimming pricing involves________ risk.Correct Answer LowYour Answer Marginal

Multiple Choice Single AnswerQuestion A in AIDA stands for :Correct Answer AwarenessYour Answer Advertising

Multiple Choice Single AnswerQuestion This pricing objective involves setting a low price to discourage entry of new firms.Correct Answer Stay outYour Answer Stay out

Multiple Choice Single AnswerQuestion It is the process of influencing one's behaviour by sharing ideas, feelings and information.Correct Answer CommunicationYour Answer Promotion


Select The BlankQuestion Wholesalers and retailers help manufacturer in carrying ________ flow to final buyers.Correct Answer TitleYour Answer TitleMultiple Choice Single AnswerQuestion


What is product concept?Correct Answer Detailed version of idea stated in consumer termsYour Answer Consumer's perception of an actual productMultiple Choice Multiple AnswerQuestion Shorter distribution channel results inCorrect Answer Reduced costs , Limited market coverageYour Answer Reduced costs , Limited market coverageTrue/FalseQuestion Psychogenetic needs are intense enough to motivate a person to act immediatelyCorrect Answer FalseYour Answer TrueSelect The BlankQuestion Japan's major productivity gains are the results of social changes brought about by ________Correct Answer Statistical quality controlYour Answer Statistical quality controlMultiple Choice Multiple AnswerQuestion Socio-cultural environment consists ofCorrect Answer Social class , CultureYour Answer Social class , CultureTrue/FalseQuestion A drive is a need that sufficiently presses a person to actCorrect Answer TrueYour Answer TrueTrue/FalseQuestion Demand is highly elastic for industrial goodsCorrect Answer FalseYour Answer

FalseMultiple Choice Single AnswerQuestion Who provides time and place utility?Correct Answer IntermediaryYour Answer IntermediaryMultiple Choice Single AnswerQuestion The tool used for future decision making in 'True Ambiguity' scenario isCorrect Answer Non-linear dynamic modelYour Answer Non-linear dynamic modelTrue/FalseQuestion Gross margin is operating expenses + net profit.Correct Answer TrueYour Answer TrueSelect The BlankQuestion A change in quantity demanded of a product is caused by a change in its ________.Correct Answer PriceYour Answer PriceMultiple Choice Single AnswerQuestion In which phase of production era, the producer and consumer are the same ?Correct Answer SubsistenceYour Answer SubsistenceMultiple Choice Multiple AnswerQuestion These are the characteristics of servicesCorrect Answer Sold on basis of benefits , Quality control is toughYour Answer Sold on basis of benefits , Quality control is toughMultiple Choice Single AnswerQuestion Consumerism emerged in which era of Marketing?

Correct Answer SalesYour Answer SalesSelect The BlankQuestion ________ is a delivery of standard of living to societyCorrect Answer MarketingYour Answer ValuesMultiple Choice Multiple AnswerQuestion An unhealthy portfolio hasCorrect Answer More dogs , Few starsYour Answer More dogs , Few starsMultiple Choice Single AnswerQuestion Marketer tries to seek what kind of response from the other party?Correct Answer BehaviouralYour Answer BehaviouralTrue/FalseQuestion Buyers are geographically concentrated in the consumer market.Correct Answer FalseYour Answer FalseTrue/FalseQuestion The life cycle of product category is the shortest.Correct Answer FalseYour Answer FalseTrue/FalseQuestion Inndustrial goods are sold to end-users for personal consumption.Correct Answer FalseYour Answer False

Multiple Choice Single AnswerQuestion Marketing arises from ?Correct Answer ExchangeYour Answer ExchangeMultiple Choice Single AnswerQuestion An example of Want is :Correct Answer Continental foodYour Answer Continental foodMatch The FollowingQuestionCorrect AnswerYour AnswerDemand elasticityEffect on price due to change in quantity demanded and revenueEffect on price due to change in quantity demanded and revenueLaw of demandMore units are demanded at lower priceMore units are demanded at lower priceChange in demandMore or less units are bought despite no change in priceMore or less units are bought despite no change in priceChange in quantity demandedIncrease in quantity demanded due to reduction in priceIncrease in quantity demanded due to reduction in priceMultiple Choice Multiple AnswerQuestion Commercial sources have following sourcesCorrect Answer Advertising , Packaging , Sales personsYour Answer Advertising , Packaging , Sales personsSelect The BlankQuestion ________ identifies the impact of any change on performanceCorrect Answer Statistical quality controlYour Answer Statistical quality controlMultiple Choice Single AnswerQuestion


Members of this group perform unskilled work and are poorly paid. They fall near the poverty lineCorrect Answer Upper-LowerYour Answer Upper-LowerMultiple Choice Single AnswerQuestion Production creates which type of utilityCorrect Answer FormYour Answer FormMultiple Choice Multiple AnswerQuestion Forecasting methods for existing products areCorrect Answer Simple trend analysis , Time series analysis , Correlation methodYour Answer Simple trend analysis , Time series analysis , Correlation methodSelect The BlankQuestion The research objectives are stated as ________ to be testedCorrect Answer HypothesisYour Answer HypothesisMultiple Choice Multiple AnswerQuestion Harveststrategy is used forCorrect Answer Dogs , Question marksYour Answer Dogs , Question marksMultiple Choice Single AnswerQuestion What is Exclusive Assortment?Correct Answer Carrying the line of only one manufacturerYour Answer Carrying the line of only one manufacturerMultiple Choice Single AnswerQuestion Members of this group are average white and blue collar workers who aim for better livingCorrect Answer Middle class

Your Answer Upper-MiddleMatch The FollowingQuestionCorrect AnswerYour AnswerExclusive AssortmentCarrying the line of only one manufacturerCarrying the line of only one manufacturerOpen bidContract awarded to lowest bidderContract awarded to lowest bidderNegotiated ContractDirect negotiation with one or more companies covering project and termsDirect negotiation with one or more companies covering project and termsDeep AssortmentCarrying a product family in depth, drawing on many producer's outputCarrying a product family in depth, drawing on many producer's outputMultiple Choice Multiple AnswerQuestion Market means:Correct Answer People with desires , People with willingness and ability to buy , People become customer as they are authorised to buyYour Answer People with desires , People with willingness to buy , People with willingness and ability to buyMultiple Choice Multiple AnswerQuestion Market segmentation can be done on the basis of following factorsCorrect Answer Psychographic , Demographic , GeographicYour Answer Psychographic , Demographic , GeographicMultiple Choice Single AnswerQuestion The price cut causes large increase in quantity sold and price rise results in fall in quantity sold. This demand is calledCorrect Answer Price elasticYour Answer Price elasticSelect The BlankQuestion Total cost is the sum of ________ + Variable cost.Correct Answer Fixed cost

Your Answer Fixed costSelect The BlankQuestion Few large buyers do maximum purchasing in ________Correct Answer Industrial marketYour Answer Industrial marketMultiple Choice Multiple AnswerQuestion Marketing channels for consumer products is longer becauseCorrect Answer Number of consumers are more , Consumers buy smaller quantities , Buying patterns of consumers is easy to detect.Your Answer Number of consumers are more , Consumers buy smaller quantities , Buying patterns of consumers is easy to detect.True/FalseQuestion Image building pricing objective reduces the price war among competitor.Correct Answer TrueYour Answer TrueMultiple Choice Single AnswerQuestion A diet conscious person after playing football is thirsty. He opts for :-Correct Answer Diet cokeYour Answer Diet cokeSelect The BlankQuestion In production era , demand is ________ than supplyCorrect Answer GreaterYour Answer GreaterMultiple Choice Single AnswerQuestion Profits are negative in which stage of product life cycle?Correct Answer IntroductoryYour Answer Introductory


True/FalseQuestion Product, place and promotion elements in the marketing mix are viewed as cost factors.Correct Answer TrueYour Answer TrueSelect The BlankQuestion Module of Flotilla strikes an optimum balance of ________ and flexibilityCorrect Answer StandardisationYour Answer StandardisationMultiple Choice Single AnswerQuestion The greatest amount of satisfaction comes from which utilityCorrect Answer PossessionYour Answer Possession

Tuesday, March 11, 2008


Match The FollowingQuestionCorrect AnswerYour AnswerThis refers to the number of product items within each product line.Product depthProduct depthThis includes all product item's a company offers.Product mixProduct mixThis is a group of products that are related.Product line.Product line.This is the total number of product lines.Product breadthProduct breadthSelect The BlankQuestion ________ is seen as an integral process that converts materials into goodsCorrect Answer


SystemsYour Answer Statistical quality controlMultiple Choice Single AnswerQuestion Consumerism emerged in which era of Marketing?Correct Answer SalesYour Answer MarketingSelect The BlankQuestion ________ is a bundle of physical, chemical and/or intangible attributes that has the potential of satisfying customer wants.Correct Answer ProductYour Answer Product mixMultiple Choice Multiple AnswerQuestion When is demand inelastic?Correct Answer Price cut causes revenue to decrease , Price rise causes revenue to increaseYour Answer Price cut causes revenue to decreaseMultiple Choice Multiple AnswerQuestion Forecasting methods for existing products areCorrect Answer Simple trend analysis , Time series analysis , Correlation methodYour Answer Simple trend analysis , Correlation methodMultiple Choice Single AnswerQuestion A diet conscious person after playing football is thirsty. He opts for :-Correct Answer Diet cokeYour Answer Diet cokeMultiple Choice Multiple AnswerQuestion What is Marginal cost?Correct Answer The additional cost of each unit of product , It ignores non price competition , Marginal revenue is less than average revenueYour Answer

The additional cost of each unit of product , It is useful for new productsMultiple Choice Single AnswerQuestion Marketer tries to seek what kind of response from the other party?Correct Answer BehaviouralYour Answer TangibleMultiple Choice Single AnswerQuestion Pricing that enables sales people to tailor their prices to a prospect's situation is calledCorrect Answer Price shadingYour Answer Competitive biddingMultiple Choice Single AnswerQuestion It is the process of identifying smaller markets within a larger market.Correct Answer SegmentationYour Answer SegmentationMultiple Choice Single AnswerQuestion An example of Want is :Correct Answer Continental foodYour Answer SafetyMultiple Choice Single AnswerQuestion Production creates which type of utilityCorrect Answer FormYour Answer TimeMultiple Choice Single AnswerQuestion In which phase of production era, the producer and consumer are the same ?Correct Answer SubsistenceYour Answer Made to orderMultiple Choice Single AnswerQuestion The producer works closely with middlemen to ensure total satisfaction of the buyer.

Correct Answer Indirect channelYour Answer Vertical dimensionMultiple Choice Multiple AnswerQuestion Characteristics of mass market strategy are :Correct Answer One market mix for target market , One distribution and promotion strategyYour Answer One market mix for target market , Inventory and distribution costs are highSelect The BlankQuestion The factor of satisfaction and ________ motives are consistent in societyCorrect Answer ProfitYour Answer ExchangeTrue/FalseQuestion Correlation methods is also used to supplement other techniques.Correct Answer FalseYour Answer TrueMultiple Choice Multiple AnswerQuestion Trade promotions includeCorrect Answer Push money allowance , Promotional allowanceYour Answer Push money allowance , Promotional allowanceMultiple Choice Single AnswerQuestion Who provides time and place utility?Correct Answer IntermediaryYour Answer ManufacturerMultiple Choice Single AnswerQuestion The greatest amount of satisfaction comes from which utilityCorrect Answer PossessionYour Answer Possession

Select The BlankQuestion ________ eliminates the risk of losing customer's goodwillCorrect Answer One price policyYour Answer One price policyMultiple Choice Multiple AnswerQuestion Learning consists ofCorrect Answer Cues , Drives , ResponseYour Answer Cues , Drives , ResponseMultiple Choice Multiple AnswerQuestion Limitations of Traditional cost accounting areCorrect Answer Assumes factory as an isolated entity , It measures only the cost of producingYour Answer It measures only the cost of producing , It uses time as a unit of measure , Savings are in terms of time savedTrue/FalseQuestion Market segmentation is the decision to identify different groups that compose the market and to develop specific product for each of these groups.Correct Answer FalseYour Answer TrueMultiple Choice Multiple AnswerQuestion Marketing channels for consumer products is longer becauseCorrect Answer Number of consumers are more , Consumers buy smaller quantities , Buying patterns of consumers is easy to detect.Your Answer Number of consumers are more , Consumers are geographically concentrated , Consumers buy smaller quantitiesSelect The BlankQuestion In ________ pricing buyers pay different prices under the same conditions , in the same quantities and at the same timeCorrect Answer VariableYour Answer

VariableTrue/FalseQuestion The hypothesis may prove to be either right or wrongCorrect Answer TrueYour Answer TrueMultiple Choice Multiple AnswerQuestion Ways to make people do trial purchases?Correct Answer Coupon offers , Discounts , SamplesYour Answer Coupon offers , SamplesSelect The BlankQuestion Customers are brand,style and type conscious when buying ________ products.Correct Answer SpecialYour Answer ConvenienceSelect The BlankQuestion ________ exists when a few large independent firm accounts for bulk of an industry's sales.Correct Answer OligopolyYour Answer OligopolyTrue/FalseQuestion MIS provides marketers with the right amount and type of information in a timely fashion.Correct Answer TrueYour Answer TrueSelect The BlankQuestion ________ occurs when people inspite of being qualified and experienced and trained have to settle for a low level job.Correct Answer UnderemploymentYour Answer UnderemploymentMultiple Choice Single AnswerQuestion

This distribution limits intermediaries to one per given territory.Correct Answer ExclusiveYour Answer ExclusiveTrue/FalseQuestion Consumer needs are matched with the company capabilities and goals in marketing process.Correct Answer TrueYour Answer TrueSelect The BlankQuestion ________ allowance is used to communicate about the values of the product and special eventCorrect Answer PromotionYour Answer PromotionSelect The BlankQuestion ________ research involves using past experiences to find solutions to marketing problemsCorrect Answer HistoricalYour Answer HistoricalTrue/FalseQuestion A company's pricing objectives are influenced by time and circumstancesCorrect Answer TrueYour Answer FalseTrue/FalseQuestion Storage helps firms balance supply and demand.Correct Answer TrueYour Answer TrueMatch The FollowingQuestionCorrect AnswerYour AnswerFeedbackCommunication from receiver to sender

Communication from receiver to senderEncodingPutting meaning to symbols conveyed as messagesPutting meaning to symbols conveyed as messagesDecodingInterpreting the message by receiverConsumers are selective in choosing messages they receiveNoiseIt interferes with communication processIt interferes with communication processMultiple Choice Single AnswerQuestion Product classification is based onCorrect Answer Buyer behaviourYour Answer Buyer behaviourMultiple Choice Single AnswerQuestion Doctor's services in an emergency are called which type of products?Correct Answer UnsoughtYour Answer SpecialityMultiple Choice Single AnswerQuestion Marketing arises from ?Correct Answer ExchangeYour Answer ExchangeTrue/FalseQuestion Changes in company structure also necessitates changes in the systems in various degreesCorrect Answer TrueYour Answer TrueMultiple Choice Multiple AnswerQuestion The reseller's assortment influences it'sCorrect Answer Marketing mix , Customer mix , Supplier mixYour Answer Marketing mix , Customer mix


True/FalseQuestion Marketing channels move products from customers to manufacturer.Correct Answer FalseYour Answer TrueMultiple Choice Multiple AnswerQuestion Characteristics of mass market strategy are :Correct Answer One market mix for target market , One distribution and promotion strategyYour Answer One market mix for target market , Number of pricing strategies , One distribution and promotion strategyMultiple Choice Single AnswerQuestion The input to 'Stimulus Response Model' isCorrect Answer StimuliYour Answer StimuliMultiple Choice Multiple AnswerQuestion Harveststrategy is used forCorrect Answer Dogs , Question marksYour Answer Dogs , Question marks , StarsMultiple Choice Single AnswerQuestion In which stage of Product life cycle, brand choice is heavily influenced by reference groupCorrect Answer MaturityYour Answer IntroductoryTrue/FalseQuestion Changes in consumer's buying patterns affects channel's horizontal and vertical dimensions.Correct Answer TrueYour Answer FalseMatch The Following


QuestionCorrect AnswerYour AnswerDemand elasticityEffect on price due to change in quantity demanded and revenuePrice cut causes revenue to increaseLaw of demandMore units are demanded at lower priceEffect on price due to change in quantity demanded and revenueChange in demandMore or less units are bought despite no change in pricePrice cut causes revenue to decreaseChange in quantity demandedIncrease in quantity demanded due to reduction in priceIncrease in quantity demanded due to reduction in priceSelect The BlankQuestion ________ is synonymous with non-recurrent data system(RDS)Correct Answer Market researchYour Answer Management Information systemSelect The BlankQuestion In production era , demand is ________ than supplyCorrect Answer GreaterYour Answer EqualSelect The BlankQuestion ________ is an important tool for planning and controlling the firm'a activitiesCorrect Answer Sales ForecastYour Answer Sales ForecastSelect The BlankQuestion Low value but bulky products move through________ channels.Correct Answer ShortYour Answer DirectSelect The BlankQuestion ________ measures actual sales and not intentions to buy

Correct Answer Market testsYour Answer Simple trend analysisTrue/FalseQuestion Companies have strenghts in a number of areas but their key strength are few in numberCorrect Answer TrueYour Answer TrueMatch The FollowingQuestionCorrect AnswerYour AnswerCustomer is the focal point inMarketingMarketingTangible sourcesCapital, machines,raw materialCapital, machines,raw materialIntangible sourcesInformation, time and technologyForward communicationConsumer to producerBackward communicationInformation, time and technologyMultiple Choice Multiple AnswerQuestion Target marketing involvesCorrect Answer Market targeting , Market segmentationYour Answer Market segmentation , Market positioning , Marketing mixMultiple Choice Single AnswerQuestion It is the process of influencing one's behaviour by sharing ideas, feelings and information.Correct Answer CommunicationYour Answer PromotionMultiple Choice Single AnswerQuestion To serve a market segment profitably meansCorrect Answer Sales revenue generated is more than cost of marketing effort

Your Answer Sales revenue generated is more than cost of marketing effortSelect The BlankQuestion Major reason for success for new product is ________ product.Correct Answer SuperiorYour Answer Well advertisedSelect The BlankQuestion Product means the ________ and services the company offers the target market.Correct Answer GoodsYour Answer QualityMultiple Choice Single AnswerQuestion It is the process of selecting people for company positions and developing skills and abilities for assignments in the companyCorrect Answer StaffingYour Answer StructureSelect The BlankQuestion Module of Flotilla strikes an optimum balance of ________ and flexibilityCorrect Answer StandardisationYour Answer OpportunitiesTrue/FalseQuestion Sales contests, consumer contests are examples of public relations.Correct Answer FalseYour Answer TrueTrue/FalseQuestion Economic forecasts are available from industry trade associationsCorrect Answer FalseYour Answer TrueMultiple Choice Multiple Answer

Question Advantages of Zone pricingCorrect Answer It is used for products whose freight cost is large in relation to product's value , Buyers in different areas pay different delivered pricesYour Answer Distant buyers pay less than the actual cost of shipping , Buyer pays the entire freight charges assuming the risks in transportation , It is used for products whose freight cost is large in relation to product's valueMultiple Choice Multiple AnswerQuestion Market segmentation can be done on the basis of following factorsCorrect Answer Psychographic , Demographic , GeographicYour Answer Psychographic , Demographic , GeographicSelect The BlankQuestion ________ is a broad plan of action for using an organisation's resources to accomplish a objectiveCorrect Answer StrategyYour Answer StrategyTrue/FalseQuestion High level of public scrutiny tends to make Govt. decisions slow.Correct Answer TrueYour Answer TrueTrue/FalseQuestion Changes in company structure also necessitates changes in the systems in various degreesCorrect Answer TrueYour Answer TrueMultiple Choice Multiple AnswerQuestion After the new product has passed the conceptual stages it becomes more concrete in which stages?Correct Answer Test marketing , Commercialisation , Product developmentYour Answer Test marketing , Commercialisation , Product development

Multiple Choice Single AnswerQuestion What factors constitute natural environment?Correct Answer Natural resourcesYour Answer Corporate affairsTrue/FalseQuestion The greater the number of substitutes for a product, the less price elastic is its demand.Correct Answer FalseYour Answer TrueSelect The BlankQuestion ________ can price it's product without any regard to competitor.Correct Answer Pure monopolistYour Answer MonopolistTrue/FalseQuestion The super structure indicates ways in which company's tasks are integrated or coordinatedCorrect Answer TrueYour Answer TrueMultiple Choice Multiple AnswerQuestion Factors affecting demand of a product?Correct Answer Population , Increase in buying powerYour Answer Population , Increase in buying powerMultiple Choice Multiple AnswerQuestion Socio-cultural environment consists ofCorrect Answer Social class , CultureYour Answer Culture , Government policySelect The BlankQuestion ________ is a part of the company that has a separate mission and objectivesCorrect Answer

SBUYour Answer SBUMultiple Choice Single AnswerQuestion This involves developing two or more market strategies for two or more market segmentsCorrect Answer Multi-segmentationYour Answer ConcentrationMultiple Choice Single AnswerQuestion It is that element of a plan that specifies what is to be accomplishedCorrect Answer ObjectivesYour Answer PlanningMultiple Choice Multiple AnswerQuestion These products move through short channels:Correct Answer Eggs, Bread , Clothing , CementYour Answer CementMultiple Choice Single AnswerQuestion What is Recurrent data?Correct Answer Routinely collected dataYour Answer Generated from within the firmMultiple Choice Single AnswerQuestion The tool used for future decision making in 'True Ambiguity' scenario isCorrect Answer Non-linear dynamic modelYour Answer Option valuation modelMultiple Choice Single AnswerQuestion It refers to the effect price changes have on quantity demanded of a product and the firm's sales revenue.Correct Answer Demand elasticityYour Answer Law of demand

Multiple Choice Multiple AnswerQuestion The tangible inputs in a business areCorrect Answer Capital , Machine , TimeYour Answer Technology , Machine , TimeMultiple Choice Single AnswerQuestion Mr "X" has recently been chucked out from his job and is now searching for a new one.His unemployment is calledCorrect Answer FunctionalYour Answer StructuralTrue/FalseQuestion Executive judgement technique may be used to supplement other techniquesCorrect Answer TrueYour Answer FalseMultiple Choice Multiple AnswerQuestion Learning consists ofCorrect Answer Cues, Drives, ResponseYour Answer Cues, Drives, DiscriminationMultiple Choice Multiple AnswerQuestion What is break down approachCorrect Answer Sales potential varies with country's general level of economic activity, Market and sales potential is based on economic forecast, Number of units that a buyer buys is multiplied by the total number of potential buyers in that territory to arrive at total salesYour Answer Market and sales potential is based on economic forecast, Number of units that a buyer buys is multiplied by the total number of potential buyers in that territory to arrive at total sales, Economic forecasts are available from industry trade associations



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Match The FollowingQuestionCorrect AnswerYour AnswerBiogenetic needsHunger, ThirstHunger, ThirstActual self conceptHow person views himselfHow person views himselfOthers self conceptHow the person thinks others see himEsteem, RecognitionPersonalityDeference, AutonomyHow the person thinks others see him

Select The BlankQuestion Customers are brand,style and type conscious when buying ________ products.Correct Answer SpecialYour Answer Special

Multiple Choice Multiple AnswerQuestion Types of Organisational MarketCorrect Answer Reseller market , Industrial market , Government marketYour Answer Reseller market , Industrial market , Consumer market , Government market

Select The BlankQuestion In ________ pricing buyers pay different prices under the same conditions , in the same quantities and at the same timeCorrect Answer Variable

Your Answer Prestige

Multiple Choice Single AnswerQuestion What is Market development?Correct Answer Existing product-New marketYour Answer New product-New market

Select The BlankQuestion ________ provides more information than Advertising and is relatively inexpensive.Correct Answer PublicityYour Answer Publicity

True/FalseQuestion Consumer behaviour is more challenging across international border.Correct Answer TrueYour Answer True

Multiple Choice Single AnswerQuestion What is the most important promotion activity required in Industrial buying processCorrect Answer Personal sellingYour Answer Sales promotion

True/FalseQuestion Communicating with middlemen requires information which is different to the information required in communicating with the final buyers.Correct Answer TrueYour Answer True

Multiple Choice Multiple AnswerQuestion Characteristics for effective market segmentation are:Correct Answer

Accessible , Actionable , MeasurableYour Answer Actionable , Measurable , Accessible

Multiple Choice Single AnswerQuestion In Cost Optimisation :Correct Answer Overall physical distribution costs are minimisedYour Answer Cost-trade off is achieved


Multiple Choice Multiple AnswerQuestion Business is rated on which dimensionsCorrect Answer Market attractiveness , Business strengthYour Answer Market attractiveness , Business strength , Profit margin , Competition level

Multiple Choice Multiple AnswerQuestion What are psychogenetic needsCorrect Answer Belonging , RecognitionYour Answer Hunger , Thirst


Select The BlankQuestion Demographic, cultural, political, natural etc combine to form ________ environment.Correct Answer

MacroYour Answer Macro

Multiple Choice Multiple AnswerQuestion For a low involvement regular purchase product, consumer goes through what all stages of buying processCorrect Answer Need recognition , Purchase decisionYour Answer Need recognition , Information research , Evaluation of alternatives , Purchase decision

Select The BlankQuestion The factor of satisfaction and ________ motives are consistent in societyCorrect Answer ProfitYour Answer Profit

Select The BlankQuestion Product, price, place and promotion are the 4p's of ________ mixCorrect Answer MarketingYour Answer Sales

Multiple Choice Single AnswerQuestion This method enables the forecaster to take into consideration seasonal fluctuations and long term fluctuationsCorrect Answer Time Series AnalysisYour Answer Time Series Analysis

Select The BlankQuestion Customer's changing wants and their behaviour can be better understood in ________ distribution.Correct Answer DirectYour Answer Direct


Marketing channels for consumer products is longer becauseCorrect Answer Number of consumers are more , Consumers buy smaller quantities , Buying patterns of consumers is easy to detect.Your Answer Number of consumers are more , Consumers buy smaller quantities , Buying patterns of consumers is easy to detect.

Multiple Choice Single AnswerQuestion Interpersonal communication is between:Correct Answer Source and receiverYour Answer Source and receiver

Multiple Choice Single AnswerQuestion It is a paid form of non personal communication.Correct Answer AdvertisingYour Answer Advertising


Multiple Choice Multiple AnswerQuestion For exchange to take place, which conditions must be satisfied ?Correct Answer Atleast two parties , Each party is capable of communication and delivery , Each party has something that might be of value to the other partyYour Answer

Atleast two parties , Each party is capable of communication and delivery , Each party has something that might be of value to the other party

Multiple Choice Multiple AnswerQuestion Planning of long term strategies are based on following factors:Correct Answer Opportunity , Objectives, Strategies, Situation assessment, Organisation mission , ResourcesYour Answer Opportunity , Strengths , Objectives, Strategies, Situation assessment, Organisation mission , Resources

Select The BlankQuestion ________ directs the flow of goods and services from the producer to the ultimate consumerCorrect Answer MarketingYour Answer Marketing


Multiple Choice Multiple AnswerQuestion Key concepts of systems view of management includesCorrect Answer Optimisation concept , Total cost concept , Cost trade-off conceptYour Answer Optimisation concept , Cost trade-off concept , Inventory carrying cost concept

True/FalseQuestion Consumer behaviour is easy to understand in familiar country like India for Indians.Correct Answer FalseYour Answer True

Multiple Choice Single AnswerQuestion Recession stage in business cycle is also calledCorrect Answer Slowdown

Your Answer Slowdown

Select The BlankQuestion Wholesalers and retailers help manufacturer in carrying ________ flow to final buyers.Correct Answer TitleYour Answer Risk


True/FalseQuestion The demand for necessities tends to be more price elastic than the demand for luxury products.Correct Answer FalseYour Answer False

True/FalseQuestion "To increase the market share of our product" .Is it a well defined objective?Correct Answer FalseYour Answer True


Multiple Choice Multiple AnswerQuestion What is Marginal cost?Correct Answer

The additional cost of each unit of product , It ignores non price competition , Marginal revenue is less than average revenueYour Answer The additional cost of each unit of product , Marginal revenue is less than average revenue , It is useful for new products

Multiple Choice Multiple AnswerQuestion Disadvantages of Primary data are :Correct Answer Cost factor , Time factorYour Answer Cost factor , Time factor , Credibility

Multiple Choice Multiple AnswerQuestion When is demand price elastic?Correct Answer Price cut causes revenue to increase , Price rise causes revenue to decreaseYour Answer Price cut causes revenue to increase , Price rise causes revenue to decrease

Select The BlankQuestion Major reason for success for new product is ________ product.Correct Answer SuperiorYour Answer Superior

True/FalseQuestion Product concept testing through physical presentation increase the reliability of test.Correct Answer TrueYour Answer True

Multiple Choice Single AnswerQuestion It is the most influential primary reference group shaping a buyer's behaviourCorrect Answer FamilyYour Answer Friends


Decline in buying power due to price levels rising more rapidly than income is calledCorrect Answer InflationYour Answer Inflation

Multiple Choice Single AnswerQuestion It refers to formal and informal rules, regulations and procedures that complements the company structureCorrect Answer SystemsYour Answer Systems

Multiple Choice Single AnswerQuestion Profits are negative in which stage of product life cycle?Correct Answer IntroductoryYour Answer Growth




Match The FollowingQuestionCorrect AnswerYour AnswerBiogenetic needsHunger, ThirstHunger, ThirstActual self conceptHow person views himselfHow person views himself


Others self conceptHow the person thinks others see himEsteem, RecognitionPersonalityDeference, AutonomyHow the person thinks others see him


Multiple Choice Multiple AnswerQuestion Types of Organisational MarketCorrect Answer Reseller market , Industrial market , Government marketYour Answer Reseller market , Industrial market , Consumer market , Government market

Select The BlankQuestion In ________ pricing buyers pay different prices under the same conditions , in the same quantities and at the same timeCorrect Answer VariableYour Answer Prestige

Multiple Choice Single AnswerQuestion What is Market development?Correct Answer Existing product-New marketYour Answer New product-New market

Select The BlankQuestion ________ provides more information than Advertising and is relatively inexpensive.Correct Answer PublicityYour Answer Publicity


True/FalseQuestion Consumer behaviour is more challenging across international border.Correct Answer TrueYour Answer True

Multiple Choice Single AnswerQuestion What is the most important promotion activity required in Industrial buying processCorrect Answer Personal sellingYour Answer Sales promotion

True/FalseQuestion Communicating with middlemen requires information which is different to the information required in communicating with the final buyers.Correct Answer TrueYour Answer True

Multiple Choice Multiple AnswerQuestion Characteristics for effective market segmentation are:Correct Answer Accessible , Actionable , MeasurableYour Answer Actionable , Measurable , Accessible



Multiple Choice Multiple AnswerQuestion Business is rated on which dimensionsCorrect Answer Market attractiveness , Business strengthYour Answer Market attractiveness , Business strength , Profit margin , Competition level

Multiple Choice Multiple AnswerQuestion What are psychogenetic needsCorrect Answer Belonging , RecognitionYour Answer Hunger , Thirst


Select The BlankQuestion Demographic, cultural, political, natural etc combine to form ________ environment.Correct Answer MacroYour Answer Macro

Multiple Choice Multiple AnswerQuestion For a low involvement regular purchase product, consumer goes through what all stages of buying processCorrect Answer Need recognition , Purchase decisionYour Answer Need recognition , Information research , Evaluation of alternatives , Purchase decision

Select The BlankQuestion The factor of satisfaction and ________ motives are consistent in societyCorrect Answer ProfitYour Answer

Profit

Select The BlankQuestion Product, price, place and promotion are the 4p's of ________ mixCorrect Answer MarketingYour Answer Sales

Multiple Choice Single AnswerQuestion This method enables the forecaster to take into consideration seasonal fluctuations and long term fluctuationsCorrect Answer Time Series AnalysisYour Answer Time Series Analysis

Select The BlankQuestion Customer's changing wants and their behaviour can be better understood in ________ distribution.Correct Answer DirectYour Answer Direct

Multiple Choice Multiple AnswerQuestion Marketing channels for consumer products is longer becauseCorrect Answer Number of consumers are more , Consumers buy smaller quantities , Buying patterns of consumers is easy to detect.Your Answer Number of consumers are more , Consumers buy smaller quantities , Buying patterns of consumers is easy to detect.

Multiple Choice Single AnswerQuestion Interpersonal communication is between:Correct Answer Source and receiverYour Answer Source and receiver

Multiple Choice Single AnswerQuestion It is a paid form of non personal communication.

Correct Answer AdvertisingYour Answer Advertising


Multiple Choice Multiple AnswerQuestion For exchange to take place, which conditions must be satisfied ?Correct Answer Atleast two parties , Each party is capable of communication and delivery , Each party has something that might be of value to the other partyYour Answer Atleast two parties , Each party is capable of communication and delivery , Each party has something that might be of value to the other party

Multiple Choice Multiple AnswerQuestion Planning of long term strategies are based on following factors:Correct Answer Opportunity , Objectives, Strategies, Situation assessment, Organisation mission , ResourcesYour Answer Opportunity , Strengths , Objectives, Strategies, Situation assessment, Organisation mission , Resources

Select The BlankQuestion ________ directs the flow of goods and services from the producer to the ultimate consumerCorrect Answer MarketingYour Answer Marketing


Multiple Choice Multiple AnswerQuestion Key concepts of systems view of management includesCorrect Answer Optimisation concept , Total cost concept , Cost trade-off conceptYour Answer Optimisation concept , Cost trade-off concept , Inventory carrying cost concept

True/FalseQuestion Consumer behaviour is easy to understand in familiar country like India for Indians.Correct Answer FalseYour Answer True

Multiple Choice Single AnswerQuestion Recession stage in business cycle is also calledCorrect Answer SlowdownYour Answer Slowdown

Select The BlankQuestion Wholesalers and retailers help manufacturer in carrying ________ flow to final buyers.Correct Answer TitleYour Answer Risk


True/FalseQuestion The demand for necessities tends to be more price elastic than the demand for luxury products.Correct Answer FalseYour Answer False



Multiple Choice Multiple AnswerQuestion What is Marginal cost?Correct Answer The additional cost of each unit of product , It ignores non price competition , Marginal revenue is less than average revenueYour Answer The additional cost of each unit of product , Marginal revenue is less than average revenue , It is useful for new products

Multiple Choice Multiple AnswerQuestion Disadvantages of Primary data are :Correct Answer Cost factor , Time factorYour Answer Cost factor , Time factor , Credibility

Multiple Choice Multiple AnswerQuestion When is demand price elastic?Correct Answer Price cut causes revenue to increase , Price rise causes revenue to decrease

Your Answer Price cut causes revenue to increase , Price rise causes revenue to decrease

Select The BlankQuestion Major reason for success for new product is ________ product.Correct Answer SuperiorYour Answer Superior

True/FalseQuestion Product concept testing through physical presentation increase the reliability of test.Correct Answer TrueYour Answer True

Multiple Choice Single AnswerQuestion It is the most influential primary reference group shaping a buyer's behaviourCorrect Answer FamilyYour Answer Friends

Multiple Choice Single AnswerQuestion Decline in buying power due to price levels rising more rapidly than income is calledCorrect Answer InflationYour Answer Inflation

Multiple Choice Single AnswerQuestion It refers to formal and informal rules, regulations and procedures that complements the company structureCorrect Answer SystemsYour Answer Systems

Multiple Choice Single AnswerQuestion Profits are negative in which stage of product life cycle?Correct Answer

IntroductoryYour Answer Growth

at 10:42 AM

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Multiple Choice Multiple AnswerQuestion The areas which become active after promotion budgets have been set and funds are allocated to promotion mix elements.Correct Answer Sales management , AdvertisingYour Answer Sales promotion , Sales management

Select The BlankQuestion ________ is a part of the company that has a separate mission and objectivesCorrect Answer SBUYour Answer SBU

Match The FollowingQuestionCorrect AnswerYour AnswerCustomer is the focal point inMarketingMarketingTangible sources


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Capital, machines,raw materialCapital, machines,raw materialIntangible sourcesInformation, time and technologyInformation, time and technologyConsumer to producerBackward communicationBackward communication


Match The FollowingQuestionCorrect AnswerYour AnswerFeedbackCommunication from receiver to senderCommunication from receiver to senderEncodingPutting meaning to symbols conveyed as messagesA means by which source communicates the messageDecodingInterpreting the message by receiverInterpreting the message by receiverNoiseIt interferes with communication processIt interferes with communication process


True/FalseQuestion Style of a company are the patterns of actions taken by members of top management over a period of timeCorrect Answer True

Your Answer True


True/FalseQuestion The cultural environment shows long term trends towards a hedonistic society.Correct Answer TrueYour Answer True

Multiple Choice Multiple AnswerQuestion Trade promotions includeCorrect Answer Push money allowance , Promotional allowanceYour Answer Push money allowance , Cash rebates , Promotional allowance

Multiple Choice Single AnswerQuestion These are the elements of a plan that specify how objectives are to be achievedCorrect Answer StrategiesYour Answer Strategies

Multiple Choice Multiple AnswerQuestion Shorter distribution channel results inCorrect Answer Reduced costs , Limited market coverageYour Answer Reduced costs , Limited market coverage

Multiple Choice Single AnswerQuestion The most common criteria for classifying products is based onCorrect Answer Buyer behaviour

Your Answer Target market

Multiple Choice Single AnswerQuestion Doctor's services in an emergency are called which type of products?Correct Answer UnsoughtYour Answer Speciality

Select The BlankQuestion ________ directs the flow of goods and services from the producer to the ultimate consumerCorrect Answer MarketingYour Answer Selling

True/FalseQuestion Diversification strategy involves diversifying away from their original core businessesCorrect Answer TrueYour Answer True


Multiple Choice Single AnswerQuestion In this pricing, prices are set high to benefit from the price quality relationship that exists in many consumer's mindCorrect Answer Prestige pricingYour Answer Prestige pricing

Multiple Choice Single AnswerQuestion A diet conscious person after playing football is thirsty. He opts for :-Correct Answer

Diet cokeYour Answer Diet coke

True/FalseQuestion Pricing strategies change over the life cycle of the productCorrect Answer TrueYour Answer True

Select The BlankQuestion ________ planning determines the number , location and ownership of warehouses.Correct Answer WarehouseYour Answer Logistics

Multiple Choice Single AnswerQuestion Consumerism emerged in which era of Marketing?Correct Answer SalesYour Answer Subsistence

Multiple Choice Single AnswerQuestion As a person acquires additional units of a product, the amount of satisfaction(each unit adds to total satisfaction), is less than the previous unit. This is calledCorrect Answer Law of diminishing marginal utilityYour Answer Law of demand

Multiple Choice Multiple AnswerQuestion Factors affecting demand of a product?Correct Answer Population , Increase in buying powerYour Answer Increase in buying power , Decrease in buying power , Buyer preferences

Multiple Choice Single AnswerQuestion In which phase of production era, the producer and consumer are the same ?

Correct Answer SubsistenceYour Answer Subsistence

Multiple Choice Single AnswerQuestion Marketer tries to seek what kind of response from the other party?Correct Answer BehaviouralYour Answer Behavioural

Multiple Choice Single AnswerQuestion It is the relative difficulty in understanding or using the productCorrect Answer ComplexityYour Answer Compatability


Multiple Choice Multiple AnswerQuestion Product characteristics that influence channel selection areCorrect Answer Complexity , Perishability , WeightYour Answer Complexity , Perishability , Buyer wants for a specific product

Select The BlankQuestion Market ________ is more prevalent than Mass marketingCorrect Answer SegmentationYour Answer Targeting

Multiple Choice Multiple AnswerQuestion Key concepts of systems view of management includes

Correct Answer Cost trade-off concept , Optimisation concept , Total cost conceptYour Answer Optimisation concept , Total cost concept , Inventory carrying cost concept

Multiple Choice Multiple AnswerQuestion After the new product has passed the conceptual stages it becomes more concrete in which stages?Correct Answer Commercialisation , Product development , Test marketingYour Answer Test marketing , Product development , Marketing strategy development

Select The BlankQuestion ________ is an important tool for planning and controlling the firm'a activitiesCorrect Answer Sales ForecastYour Answer Sales potential

True/FalseQuestion Marketing concept has application only in profit oriented businesses.Correct Answer FalseYour Answer False

Multiple Choice Multiple AnswerQuestion Conditions for a Successful Communication are :Correct Answer Sender transmits message , Receiver receives messageYour Answer Sender transmits message , Receiver receives message , Message has meaning

Multiple Choice Multiple AnswerQuestion What are psychogenetic needsCorrect Answer Belonging , RecognitionYour Answer Belonging , Recognition

Select The BlankQuestion ________ method is suitable for products with a stable demand pattern

Correct Answer Simple trend analysisYour Answer Simple trend analysis

Select The BlankQuestion ________is a strong internal stimulus impelling actionCorrect Answer DriveYour Answer Attitude


Multiple Choice Multiple AnswerQuestion The participants in a communication process are :Correct Answer Source , RecipientYour Answer Source , Recipient

True/FalseQuestion Market oriented organisation do not need to prepare a marketing mix for a product that offers few consumer benefitsCorrect Answer TrueYour Answer False

True/FalseQuestion "Idea screening" stage reduces the number of ideas based on company's criteria.Correct Answer TrueYour Answer True

Select The BlankQuestion

In ________ pricing buyers pay different prices under the same conditions , in the same quantities and at the same timeCorrect Answer VariableYour Answer Prestige

Select The BlankQuestion ________cost accounting measures the cost of producing and ignores the cost of non-producingCorrect Answer TraditionalYour Answer Traditional

Select The BlankQuestion The factor of satisfaction and ________ motives are consistent in societyCorrect Answer ProfitYour Answer Profit

Multiple Choice Single AnswerQuestion Manufacturers offering variety of price promotions to their middlemen is calledCorrect Answer Trade promotionYour Answer Trade-in allowance

Multiple Choice Single AnswerQuestion Government units that purchase or rent goods for carrying out main functions of government is calledCorrect Answer Government MarketYour Answer Government Market

at 5:45 AM






Match The FollowingQuestionCorrect AnswerYour AnswerDeep AssortmentCarrying a product family in depth, drawing on many producer's outputCarrying the line of only one manufacturerExclusive AssortmentCarrying the line of only one manufacturerCarrying several product lines that fall within the resellers type of businessOpen bidContract awarded to lowest bidderDirect negotiation with one or more companies covering project and termsNegotiated ContractDirect negotiation with one or more companies covering project and termsContract awarded to lowest bidder

Multiple Choice Multiple AnswerQuestion Types of Organisational MarketCorrect Answer Reseller market , Industrial market , Government marketYour Answer Industrial market , Consumer market

True/FalseQuestion The super structure indicates ways in which company's tasks are integrated or coordinatedCorrect Answer TrueYour Answer True

True/FalseQuestion A channel's length is also called as horizontal dimension.Correct Answer


FalseYour Answer False


True/FalseQuestion Product, place and promotion elements in the marketing mix are viewed as cost factors.Correct Answer TrueYour Answer False

Select The BlankQuestion The demand for a product is ________ when price cut causes revenue to increase.Correct Answer Price elasticYour Answer Price elastic

Select The BlankQuestion ________ eliminates the risk of losing customer's goodwillCorrect Answer One price policyYour Answer One price policy

Select The BlankQuestion There are more number of substitutes for ________ products.Correct Answer Multi useYour Answer Multi use

True/FalseQuestion

Storage helps firms balance supply and demand.Correct Answer TrueYour Answer True

Select The BlankQuestion ________ are difficult to changeCorrect Answer AttitudesYour Answer Habits


Multiple Choice Single AnswerQuestion The price of a product is determined by estimating the cost of producing and marketing and then add a percentage of profits. This orientation is called:Correct Answer CostYour Answer Demand

Multiple Choice Single AnswerQuestion What is product concept?Correct Answer Detailed version of idea stated in consumer termsYour Answer Consumer's perception of an actual product

Match The FollowingQuestionCorrect AnswerYour AnswerThis refers to the number of product items within each product line.Product depthProduct height

This includes all product item's a company offers.Product mixProduct mixThis is a group of products that are related.Product line.Product line.This is the total number of product lines.Product breadthProduct breadth

Multiple Choice Multiple AnswerQuestion Planning of long term strategies are based on following factors:Correct Answer Opportunity , Objectives, Strategies, Situation assessment, Organisation mission , ResourcesYour Answer Strengths , Objectives, Strategies, Situation assessment, Organisation mission , Resources

Multiple Choice Multiple AnswerQuestion Types of psychological pricing areCorrect Answer Prestige , LeaderYour Answer Odd , Leader , Prestige

Multiple Choice Single AnswerQuestion Marketer tries to seek what kind of response from the other party?Correct Answer BehaviouralYour Answer Transaction


Select The BlankQuestion The onus of advertising, pricing and sales promotion policies is put on ________ distribution.Correct Answer

ExclusiveYour Answer Integral

True/FalseQuestion Marketer discourages his brand users for brand switching.Correct Answer TrueYour Answer True


Multiple Choice Multiple AnswerQuestion A transaction takes place whenCorrect Answer There is time and place of agreement , Two things of value , Agreed upon conditionsYour Answer There is time and place of agreement , Two things of value , Agreed upon conditions


Multiple Choice Multiple AnswerQuestion Shorter distribution channel results inCorrect Answer Reduced costs , Limited market coverageYour Answer Reduced costs , High market coverage


The output of Stimulus Response Model isCorrect Answer Product decisionYour Answer Product

Select The BlankQuestion ________ exists when a few large independent firm accounts for bulk of an industry's sales.Correct Answer OligopolyYour Answer Oligopoly


Multiple Choice Single AnswerQuestion It concentrates on organisation design and work flowCorrect Answer FlotillaYour Answer Systems approach

Multiple Choice Single AnswerQuestion The input to 'Stimulus Response Model' isCorrect Answer StimuliYour Answer Stimuli

Multiple Choice Multiple AnswerQuestion Characteristics of Effective segmentationCorrect Answer Actionable , Measurable , AccessibleYour Answer Actionable , Measurable , Accessible

Multiple Choice Multiple AnswerQuestion Types of strategic business units are :Correct Answer Stars , Cash cows , Question marksYour Answer Stars , Cash cows , Question marks

Multiple Choice Single AnswerQuestion Pricing that enables sales people to tailor their prices to a prospect's situation is calledCorrect Answer Price shadingYour Answer Variable pricing

Multiple Choice Single AnswerQuestion This pricing objective involves setting a low price to discourage entry of new firms.Correct Answer Stay outYour Answer Elimination

Multiple Choice Single AnswerQuestion This distribution is necessary for most shopping and speciality goods.Correct Answer SelectiveYour Answer Selective

True/FalseQuestion The cultural environment shows long term trends towards a hedonistic society.Correct Answer TrueYour Answer True

Multiple Choice Single AnswerQuestion This portfolio involves major capital investments which will result in either large pay offs or large lossesCorrect Answer Big bets

Your Answer No-regret moves

Multiple Choice Multiple AnswerQuestion What is Statistical Quality Control(SQC)Correct Answer Identifies quality and productivity from a production process , Identifies impact of any change on performance , Instantly spots malfunctions and show where they occurYour Answer Identifies quality and productivity from a production process , Identifies impact of any change on performance , Integrates manufacturing with business strategy

Select The BlankQuestion Optimum marketing mix is obtained using analysis, ________, implementation and control.Correct Answer PlanningYour Answer Feedback

Multiple Choice Multiple AnswerQuestion What are the stages in new product development ?Correct Answer Idea screening , Market testing , CommercialisationYour Answer Idea screening , Market testing , Commercialisation

Multiple Choice Single AnswerQuestion These are moves that will pay off irrespective of what happens in the futureCorrect Answer No-regret movesYour Answer Big bets


Select The Blank

Question ________ of physical distribution activities increases it's productivity as well as of manufacturer.Correct Answer AutomationYour Answer Maximisation

True/FalseQuestion Shorter production runs are required to produce large number of products in multi-segment strategyCorrect Answer TrueYour Answer False




Select The BlankQuestion Few large buyers do maximum purchasing in ________Correct Answer Industrial marketYour Answer Industrial market

True/FalseQuestion A company's pricing objectives are influenced by time and circumstancesCorrect Answer TrueYour Answer True

Select The BlankQuestion ________ concept increases the efficiency of economic systemCorrect Answer MarketingYour Answer Selling

Multiple Choice Multiple AnswerQuestion Key concepts of systems view of management includesCorrect Answer Optimisation concept , Total cost concept , Cost trade-off conceptYour Answer Optimisation concept , Total cost concept , Inventory carrying cost concept

Multiple Choice Multiple AnswerQuestion What are fixed costs?Correct Answer Office rent , Insurance , Generator back up



Your Answer Office rent , Insurance

Multiple Choice Single AnswerQuestion This distribution is necessary for most convenience goods.Correct Answer IntensiveYour Answer Intensive

Multiple Choice Single AnswerQuestion It is the process of buying out the product developed by someone elseCorrect Answer AcquisitionYour Answer Commercialisation

True/FalseQuestion Distribution costs are low when intermediaries are used in the channel.Correct Answer TrueYour Answer False

Multiple Choice Single AnswerQuestion Quantity discrepancy for a convenience product in a marketing channel is adjusted by :Correct Answer RetailerYour Answer Retailer

Multiple Choice Single AnswerQuestion What involves review of projected sales, costs and profits.Correct Answer Business analysisYour Answer Business analysis

Select The BlankQuestion ________cost accounting measures the cost of producing and ignores the cost of non-producing


Correct Answer TraditionalYour Answer Traditional

Select The BlankQuestion The benefits of a change in process are defined in terms of ________ cost savingsCorrect Answer LabourYour Answer Labour

Multiple Choice Multiple AnswerQuestion The tangible inputs in a business areCorrect Answer Capital , Machine , TimeYour Answer Technology , Machine

Multiple Choice Multiple AnswerQuestion What are psychogenetic needsCorrect Answer Belonging , RecognitionYour Answer Belonging , Recognition

Match The FollowingQuestionCorrect AnswerYour AnswerCustomer is the focal point inMarketingSellingTangible sourcesCapital, machines,raw materialCapital, machines,raw materialIntangible sourcesInformation, time and technologyInformation, time and technologyConsumer to producerBackward communicationBackward communication


True/FalseQuestion Buyers are geographically concentrated in the consumer market.Correct Answer FalseYour Answer False


Select The BlankQuestion ________ is a modern plant consisting of modules centered around a stage in the production processCorrect Answer Flotilla conceptYour Answer Flotilla concept

Multiple Choice Single AnswerQuestion Source credibility is :Correct Answer Receiver's perception regarding belief on sender.Your Answer Receiver's perception regarding belief on sender.

True/FalseQuestion Marketing concept has application only in profit oriented businesses.Correct Answer FalseYour Answer False

Multiple Choice Single AnswerQuestion Who provides time and place utility?Correct Answer Intermediary

Your Answer Supplier


Multiple Choice Single AnswerQuestion Consumerism emerged in which era of Marketing?Correct Answer SalesYour Answer Production

Multiple Choice Single AnswerQuestion Production creates which type of utilityCorrect Answer FormYour Answer Possession

Multiple Choice Multiple AnswerQuestion When is demand price elastic?Correct Answer Price cut causes revenue to increase , Price rise causes revenue to decreaseYour Answer Price cut causes revenue to increase


True/FalseQuestion Diversification strategy involves diversifying away from their original core businesses

Correct Answer TrueYour Answer False

Multiple Choice Single AnswerQuestion The tool that a sender uses to reach to the receiver is called:Correct Answer MessageYour Answer Message

Multiple Choice Single AnswerQuestion In which phase of production era, the producer and consumer are the same ?Correct Answer SubsistenceYour Answer Subsistence

True/FalseQuestion Experimental research involves obtaining data from respondents in person, mail or by phoneCorrect Answer FalseYour Answer False

True/FalseQuestion Marketing and production costs are high in multi-segment strategyCorrect Answer TrueYour Answer True

Select The BlankQuestion ________ is a broad plan of action for using an organisation's resources to accomplish a objectiveCorrect Answer StrategyYour Answer Strategy

Multiple Choice Multiple AnswerQuestion Drawbacks of Survey of Buyer's intention method areCorrect Answer Exposure , Not accurate , Time consumingYour Answer Not accurate , Time consuming , Sales may be inflated or deflated by sales team

Select The BlankQuestion Product means the ________ and services the company offers the target market.Correct Answer GoodsYour Answer Goods


Select The BlankQuestion ________ distribution is used when a small percentage of customers account for a large part of sale.Correct Answer SelectiveYour Answer Intensive

Multiple Choice Multiple AnswerQuestion Market segmentation can be done on the basis of following factorsCorrect Answer Psychographic , Demographic , GeographicYour Answer Psychographic , Demographic , Geographic

Multiple Choice Single AnswerQuestion It is an approach to cost reduction in which components are studied to determine if they can be made by cheaper methods of productionCorrect Answer



Product Value AnalysisYour Answer Product Value Analysis

True/FalseQuestion The life cycle of product category is the shortest.Correct Answer FalseYour Answer False


Multiple Choice Single AnswerQuestion An example of Want is :Correct Answer Continental foodYour Answer Safety

Multiple Choice Single AnswerQuestion It is the process of selecting people for company positions and developing skills and abilities for assignments in the companyCorrect Answer StaffingYour Answer Staffing

Select The BlankQuestion Japan's major productivity gains are the results of social changes brought about by ________Correct Answer Statistical quality controlYour Answer Michael Porter's model for Industry Analysis


Question Target marketing involvesCorrect Answer Market targeting , Market segmentationYour Answer Market targeting , Market segmentation , Market positioning

Match The FollowingQuestionCorrect AnswerYour AnswerProduct related consumer characteristicsBrand loyalty, Type of usageBrand loyalty, Type of usageDemographicAge, SexAge, SexPsychographicSocial class, LifestyleSocial class, LifestyleGeographic variablesCity, RegionCity, Region

Multiple Choice Multiple AnswerQuestion The micro-environment consists of following components:Correct Answer Marketing intermediaries , Customers , CompetitorsYour Answer Marketing intermediaries , Customers , Competitors

Multiple Choice Single AnswerQuestion Which is the shortest marketing channel for an industrial product?Correct Answer Producer--->Industrial userYour Answer Producer--->Consumer



Select The BlankQuestion ________ planning determines the number , location and ownership of warehouses.Correct Answer WarehouseYour Answer Logistics

Select The BlankQuestion Competition tends to focus on ________ as a product moves through its life cycle.Correct Answer PriceYour Answer Sales volume

Select The BlankQuestion ________ eliminates the risk of losing customer's goodwillCorrect Answer One price policyYour Answer Leader pricing

Match The FollowingQuestionCorrect AnswerYour AnswerAir-freightIt is the best quality type of transportation available.The advantage is low cost for heavy and bulky commodities that have relatively a low value in relation to weight.Inventory carrying costIt increases as the quantity ordered increases.The advantage is speed and flexibility in carrying small loads.Order processing costIt decreases as the quantity ordered increases.It decreases as the quantity ordered increases.Pipe-lineIt is used to transport petroleum products to refineries.It is used to transport petroleum products to refineries.



Question Conditions for a Successful Communication are :Correct Answer Sender transmits message , Receiver receives messageYour Answer Receiver receives message , Message has meaning

Select The BlankQuestion ________ leads to market fragmentation.Correct Answer CompetitionYour Answer Test marketing

Select The BlankQuestion Concentration on that segment of market which has the maximum number of people is called ________Correct Answer Market fallacyYour Answer Market differentiation

Multiple Choice Single AnswerQuestion Feedback is fastest in which of the following channels:Correct Answer Personal sellingYour Answer Newspaper

True/FalseQuestion Marketing concept provides a balance to the exchange process within the social systemCorrect Answer TrueYour Answer False

Select The BlankQuestion ________ routinely performs all functions on recurrent, internal and external dataCorrect Answer Recurrent data system(RDS)Your Answer

Non-recurrent data system(NDS)

Multiple Choice Single AnswerQuestion Profits are negative in which stage of product life cycle?Correct Answer IntroductoryYour Answer IntroductoryMultiple Choice Single AnswerQuestion Higher the perceived quality of the product, higher will be the perceived price. Such products are called:Correct Answer PrestigeYour Answer UnsoughtTrue/FalseQuestion Marketing involves a backward communication from consumer to producerCorrect Answer TrueYour Answer FalseMultiple Choice Multiple AnswerQuestion Characteristics of Effective segmentationCorrect Answer Actionable , Measurable , AccessibleYour Answer ActionableMultiple Choice Single AnswerQuestion Recession stage in business cycle is also calledCorrect Answer SlowdownYour Answer SlowdownMultiple Choice Single AnswerQuestion This strategic posture plays a leadership role in establishing how the industry operatesCorrect Answer ShapersYour Answer AdaptersMultiple Choice Single Answer

Question Producer--->Wholesaler--->Retalier--->Consumer is a common channel for :Correct Answer ChocolatesYour Answer Iron pipesTrue/FalseQuestion Product concept testing through physical presentation increase the reliability of test.Correct Answer TrueYour Answer FalseMatch The FollowingQuestionCorrect AnswerYour AnswerDeep AssortmentCarrying a product family in depth, drawing on many producer's outputContract awarded to lowest bidderExclusive AssortmentCarrying the line of only one manufacturerCarrying a product family in depth, drawing on many producer's outputOpen bidContract awarded to lowest bidderCarrying many unrelated product linesNegotiated ContractDirect negotiation with one or more companies covering project and termsDirect negotiation with one or more companies covering project and termsMultiple Choice Single AnswerQuestion In which stage of product life cycle , reference group influence is strong in product and brand choiceCorrect Answer GrowthYour Answer IntroductoryMultiple Choice Multiple AnswerQuestion Commercial sources have following sourcesCorrect Answer Advertising , Packaging , Sales personsYour Answer Mass mediaMultiple Choice Multiple AnswerQuestion


The reseller's assortment influences it'sCorrect Answer Marketing mix , Customer mix , Supplier mixYour Answer Customer mixSelect The BlankQuestion ________ exists when a few large independent firm accounts for bulk of an industry's sales.Correct Answer OligopolyYour Answer MonopolyTrue/FalseQuestion Consumer behaviour is more challenging across international border.Correct Answer TrueYour Answer TrueMultiple Choice Multiple AnswerQuestion Income,occupation,education, age,marital status are factors of which type of segmentation?Correct Answer Geographic , DemographicYour Answer Geographic , Psychographic , BehaviouralTrue/FalseQuestion "Idea screening" stage reduces the number of ideas based on company's criteria.Correct Answer TrueYour Answer FalseMultiple Choice Multiple AnswerQuestion Concept of marketing includes study ofCorrect Answer Transaction , Transfer , ExchangeYour Answer Transaction , TransferMultiple Choice Multiple AnswerQuestion A transaction takes place whenCorrect Answer There is time and place of agreement , Two things of value , Agreed upon conditionsYour Answer

One thing of value , Two things of valueMultiple Choice Multiple AnswerQuestion Shorter distribution channel results inCorrect Answer Reduced costs , Limited market coverageYour Answer High costs , High market coverageSelect The BlankQuestion ________ provides more information than Advertising and is relatively inexpensive.Correct Answer PublicityYour Answer Personal sellingSelect The BlankQuestion ________ concept increases the efficiency of economic systemCorrect Answer MarketingYour Answer ProductionMultiple Choice Single AnswerQuestion General Electric Matrix is divided into how many cellsCorrect Answer 9Your Answer 4Multiple Choice Multiple AnswerQuestion The various variations of Negotiated contract areCorrect Answer Cost plus pricing , Fixed price , Fixed price and incentiveYour Answer Cost plus pricing , Variable PriceMultiple Choice Single AnswerQuestion It focusses on one or more selected market segments and develops separate marketing mix for each segmentCorrect Answer Target MarketingYour Answer Target MarketingMultiple Choice Single AnswerQuestion

In this market, organisation acquires goods for the purpose of renting to others at profitCorrect Answer Reseller MarketYour Answer Industrial MarketMultiple Choice Single AnswerQuestion The frequency at which a product is used is called ?Correct Answer Usage rateYour Answer EOQSelect The BlankQuestion ________ are difficult to changeCorrect Answer AttitudesYour Answer BeliefsMultiple Choice Multiple AnswerQuestion Characteristics for effective market segmentation are:Correct Answer Actionable , Measurable , AccessibleYour Answer Dependable , Actionable , MeasurableMultiple Choice Multiple AnswerQuestion What is Statistical Quality Control(SQC)Correct Answer Identifies quality and productivity from a production process , Identifies impact of any change on performance , Instantly spots malfunctions and show where they occurYour Answer Identifies impact of any change on performanceTrue/FalseQuestion A company's pricing objectives are influenced by time and circumstancesCorrect Answer TrueYour Answer FalseMultiple Choice Single AnswerQuestion Marketer tries to seek what kind of response from the other party?Correct Answer Behavioural

Your Answer TransferTrue/FalseQuestion The hypothesis may prove to be either right or wrongCorrect Answer TrueYour Answer FalseSelect The BlankQuestion ________ method is suitable for products with a stable demand patternCorrect Answer Simple trend analysisYour Answer Market testsMultiple Choice Single AnswerQuestion The traditional approach towards uncertainity isCorrect Answer BinaryYour Answer UnitaryTrue/FalseQuestion Buyers are geographically concentrated in the consumer market.Correct Answer FalseYour Answer FalseTrue/FalseQuestion In negotiated contracts, the bid selected by buyer is not necessarily the lowestCorrect Answer TrueYour Answer TrueTrue/FalseQuestion Market foreacsts are available from sources like governmentCorrect Answer FalseYour Answer False




Select The BlankQuestion Toffees and chocolates, magazines etc are examples of ________ productsCorrect Answer ImpulseYour Answer Impulse

Select The BlankQuestion In production era, demand is ________ than supplyCorrect Answer GreaterYour Answer Greater

Select The BlankQuestion The factor of satisfaction and ________ motives are consistent in societyCorrect Answer ProfitYour Answer Exchange

Select The BlankQuestion Optimum marketing mix is obtained using analysis, ________, implementation and control.Correct Answer PlanningYour Answer Planning

True/FalseQuestion Marketing concept provides a balance to the exchange process within the social systemCorrect Answer TrueYour Answer True

Select The BlankQuestion Competition tends to focus on ________ as a product moves through its life cycle.Correct Answer PriceYour Answer Quality

Multiple Choice Single AnswerQuestion In which phase of production era, the producer and consumer are the same ?Correct Answer SubsistenceYour Answer Early production for marketing


Multiple Choice Single AnswerQuestion Major components of marketing mix are :Correct Answer ProductYour Answer Product


Multiple Choice Single AnswerQuestion Here the organisation acquires the operations of one or more other organisations on the same level.Correct Answer Horizontal integrationYour Answer Vertical integration

Select The BlankQuestion Product means the ________ and services the company offers the target market.Correct Answer GoodsYour Answer Quality

True/FalseQuestion Consumer needs are matched with the company capabilities and goals in marketing process.Correct Answer TrueYour Answer True

Multiple Choice Multiple AnswerQuestion Aspects of political environment are :Correct Answer Form of government adopted , Media and pressure groups , Government stability Your Answer Form of government adopted , Government stability

Multiple Choice Single AnswerQuestion The tool used for decision making in 'A range of futures' scenario isCorrect Answer Technology forecastingYour Answer Technology forecasting

Select The BlankQuestion ________ distribution is used when a small percentage of customers account for a large part of sale.Correct Answer SelectiveYour Answer Selective

True/FalseQuestion Augmented product includes the actual product plus any additional services such as maintenance, intallation etc.Correct Answer TrueYour Answer True

Multiple Choice Single AnswerQuestion This distribution limits intermediaries to one per given territory.Correct Answer ExclusiveYour Answer Exclusive

Select The Blank

Question ________ is some characteristic of people in the market that helps in dividing it.Correct Answer FactorYour Answer Age

Select The BlankQuestion ________ can price it's product without any regard to competitor.Correct Answer Pure monopolistYour Answer Monopolist

Select The BlankQuestion Product, price, place and promotion are the 4p's of ________ mixCorrect Answer MarketingYour Answer Marketing


Multiple Choice Single AnswerQuestion It is an approach to cost reduction in which components are studied to determine if they can be made by cheaper methods of productionCorrect Answer Product Value AnalysisYour Answer Profit Value Analysis

Multiple Choice Multiple AnswerQuestion Market segmentation can be done on the basis of following factorsCorrect Answer Psychographic , Demographic , Geographic Your Answer Psychographic , Demographic , Geographic

True/FalseQuestion Group influence is weak both in product and brand choice in Decline stage of Product life cycleCorrect Answer TrueYour Answer True

Multiple Choice Multiple AnswerQuestion How does 'structure' reduce internal uncertainity arising out of human behaviourCorrect Answer Control mechanism , Departmentalisation Your Answer Forecasting , Departmentalisation , Specialisation

Multiple Choice Single AnswerQuestion The input to 'Stimulus Response Model' isCorrect Answer StimuliYour Answer Price

Multiple Choice Multiple AnswerQuestion Features of Question Marks?Correct Answer High growth , Low share SBUs Your Answer Low growth , Low share SBUs

Multiple Choice Multiple AnswerQuestion Income,occupation,education, age,marital status are factors of which type of segmentation?Correct Answer Geographic , Demographic Your Answer Demographic , Behavioural

Multiple Choice Single AnswerQuestion New product forms and brands enter in which stage of product life cycle?Correct Answer GrowthYour Answer Decline

Multiple Choice Single AnswerQuestion " When to order" is calledCorrect Answer Re-order pointYour Answer Re-order point

True/FalseQuestion Market segmentation is the decision to identify different groups that compose the market and to develop specific product for each of these groups.Correct Answer FalseYour Answer True

Multiple Choice Single AnswerQuestion It is the relative difficulty in understanding or using the productCorrect Answer ComplexityYour Answer Compatability

Multiple Choice Multiple AnswerQuestion Drawbacks of Survey of Buyer's intention method areCorrect Answer Exposure , Not accurate , Time consuming Your Answer Not accurate , Time consuming , Sales may be inflated or deflated by sales team

True/FalseQuestion Distribution costs are low when intermediaries are used in the channel.Correct Answer TrueYour Answer True

Multiple Choice Single AnswerQuestion It identifies opportunities for and threats to the organisationCorrect Answer Environmental assessmentYour Answer Opportunities assessment


Multiple Choice Multiple AnswerQuestion Characteristics of mass market strategy are :Correct Answer One market mix for target market , One distribution and promotion strategy Your Answer One market mix for target market , Number of pricing strategies , One distribution and promotion strategy , Inventory and distribution costs are high

Match The FollowingQuestion Correct Answer Your AnswerFeedback Communication from receiver to sender A means by which source communicates the messageEncoding Putting meaning to symbols conveyed as messages Communication from receiver to senderDecoding Interpreting the message by receiver Interpreting the message by receiverNoise It interferes with communication process It interferes with communication process

Multiple Choice Multiple AnswerQuestion Concept of marketing includes study ofCorrect Answer Transaction , Transfer , Exchange Your Answer Transaction , Reciprocation , Exchange


True/FalseQuestion The key to successful new product introduction lies in a systems approach.Correct Answer TrueYour Answer True


Biogenetic needs Hunger, Thirst Hunger, ThirstActual self concept How person views himself StimulusOthers self concept How the person thinks others see him How the person thinks others see himPersonality Deference, Autonomy Esteem, Recognition

True/FalseQuestion Companies apply a variety of price adjustment strategies to account for differences in

customer segments and situations.Correct Answer TrueYour Answer True

Multiple Choice Single AnswerQuestion Advantage of multi-variate segmentation is :Correct Answer More information about available peopleYour Answer Sales potential increases

Multiple Choice Multiple AnswerQuestion Types of strategic business units are :Correct Answer Stars , Cash cows , Question marks Your Answer Stars , Cash cows , Question marks

Multiple Choice Multiple AnswerQuestion Commercial sources have following sourcesCorrect Answer Advertising , Packaging , Sales persons Your Answer Advertising , Mass media , Sales persons

Multiple Choice Multiple AnswerQuestion Learning consists ofCorrect Answer Cues , Drives , Response Your Answer Cues , Drives , Response

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