MM Portfolio Detail Oct 2012

Building Your Brand from the Inside Out

Portfolio


Since 1998

MediaMosaics

Background


Our Philosophy Building Your Brand

from the Inside Out


What constitutes a

Brand?


Touch-points influencing stakeholders’ perceptions of the brand.

Company brand


• Marketing Communication Strategies• Brand consultation• Project management• Events• Business consultation• Marketing material (concept to production)

Print Brochures Posters Advertisements Newsletters Flyers Electronic Websites Video production Multimedia Presentations, etc

Promotional items Clothing, Stationery, Mugs,

etc. Branding

Signage, business cards, letterheads etc.

• Development & management of social media (internet and electronic)

• Publicity campaigns• Travel products (incentives/marketing)

Company brand

Communication

Comm

unication

Communication

Com

mun

icati

on

Communication

Communication

Communication

Communication

Integrity | Enthusiasm | Value adding relationships | Consistent Excellence | Do the impossible!

• Internal, external, transformational and project communication consultation

• Communication Strategy development.• Development, Management and

Coordination of communication programmes .

• Conceptualisation and Art Direction of campaigns, programmes, events, products etc.

• Brand and Reputation Management• Communication Research• Facilitation Services• Communication Training and Coaching

(managers and communication staff)• Event Management• Organisational Development Specialists

Network• Social Media Management• Copywriting• Publicity & Media Liaison• Photography• Travel incentives (TBC Travel)• Media production

Print design Web and digital media Video Productions

• Industrial Theatre

CORPORATE & GOVERNMENT SMALL/MEDIUM ENTERPRISE

How can we help you?


MediaMosaics

A one-stop service or Part of the Action


Our Track Record


MultiChoice

Corporate Governance Awareness Campaign

Objective: Make the concept of Corporate Governance accessible and understandable to all employees

Methodology and Creative Concept: A travelling journalist travels to Africa to find out what Corporate Governance means to the average man on the street. He shares his thoughts and findings with the employees at home. The accessibility of the character, simply way of explaining content as well as the element of fun ensured success.

Communication Elements: •Industrial Theatre •Max’s Diary •Competitions •Gifts •Website and banner ads • Poster campaign •Foyer display•Project memos and newsletters


Sasol Polymers PP Business

Values Awareness Campaign

Objective: Create awareness, understanding and buy-in amongst all employees into the Sasol values

Methodology and Concept:Development and implementation of a change communications strategy and plan. Specific behaviours were identified for each value which had to be entrenched in the every day life of the employees. The approach was to get people involved and excited about the project. Employees had to earn their Wings to graduate from the Space Academy and go on a trip to the universe.

Communication Elements:Yearly Awards Function, Customised notice boards, Banners, signage, exhibition stands, Competitions , Web site , Awards & Gifts, Incentive programmes, Poster series , Cartoons, Newsletters, Values workshops for all employees


Sasol Polymers

Values Entrenchment Campaign

Objective:Following on phase one of creating awareness of the Sasol values, this campaign entered the next phase focused on entrenching the values as part of the lives of each employee.

Methodology and Concept: The role of management as communicators and champions of the values were used as the backbone for the campaign. The Space theme was taken a step further and presented on a different level to the more “mature” audience. Communication ElementsEvents, Leadership Communication, videos, gifts, certificates, nomination system, competitions, posters, newsletters etc


Multichoice

Balanced Scorecard Campaign

Objective: Convey the company strategy, vision, mission and scorecards to all levels of employees within the company.

Methodology & Concept:The campaign theme was based on the importance of each employee’s role and fit within the bigger picture of the company. Motivation and pride to be part of the company were emphasised with the message:“You’re part of the Picture” .

Communication Elements: The campaign was built around a “Picture Book” which were to be populated through information sessions lead by management. It illustrated the total picture of the company from the vision down to the individual’s scorecard, to clearly show how everything and everyone is part of the picture. The campaign relied on management as the drivers of the process. They would have discussion sessions with their teams and were supported with communication tools.


MultiChoice

Employee ReportObjective: Develop an Employee Report that the employees would actually want to read. Something enticing, something fun and filled with the people that actually make the company tick .

Creative Concept: Based on the style of “Hello”, a glossy tabloid magazine in the UK, the report showcased employees as the true celebrities and stars of MultiChoice. Using the entertainment environment and photos of actual programmes within the DStv bouquet, employees’ faces were superimposed to create the celebrity look.

The publication was a Finalist in the SA Publications Board Awards, category: employee reports

It was a smash hit with employees with a second print run ordered.


Sasol Technology

Training MaterialObjective: Develop a name and look and feel for a new training programme in the company, ensure awareness to stimulate attendance and give ongoing communication and marketing support.

Methodology and Concept: Connecting to the theme of a broken car, used by the company as part of the change initiative, the concept of racing cars were introduced. Project Traction provided the company with the skills and competencies necessary to get the car back on the road.

Communication Elements:Launch event, electronic media, videos, training material, certificates, promotional material etc.


Centurion Wine & Art Centre

Brand and marketing material

Objective: Create a brand and look & feel for the centre and shops within, including the Centurion Theatre.

Communication Elements:LogosStationarySignageAdvertisementsMenusPromotional items


SA Post Office

Code of Conduct Awareness Campaign

Objective: Get employees to internalise the company’s Code of Ethical Conduct through a Crime Awareness Campaign.

Methodology and Concept: The core of the campaign was an industrial theatre road show visiting the major mail centres around the country. Supporting the communication theatre production, a variety of creative print and digital media, promotional items and videos were developed. Products were distributed to more than two thousand outlets (24 000 employees) around South Africae:

Outcomes:250% improvement in employees reporting crime. Awarded Best Campaign at the international “World Mail Awards”. Category: Security


Government Communication Information Services

SA Yearbooks 2007/08 and 2008/09

Objective: Translate the printed version of the SA Yearbook into a Multimedia presentation that could be distributed across the world.

Awarded for two consecutive years to Media Mosaics.


Sasol Technology

Information Management Strategic Communication

Objective: Provide communication support for the new strategy to ensure that all employees are informed and aligned at all times. Train and development a project team to be able to run with all communication efforts independently.

Communication Elements:Communication training, group facilitation and coaching, media production and ongoing support.


Aquarius Platinum SA

Strategy Alignment Project

Objective: Provide communication support for the change initiative through ongoing project and company communication.Develop and establish a brand for the company instilling a sense of pride in employees.

Creative concept: Innovation being key to the brand essence of the company, the idea of Post-its to were introduced. Strong visual elements were used to convey the brand with pictures rather than words – due to the audience being mostly illiterate.

Communication elements: Induction Programme, screensaver, events, powerpoint presentations, promotional items, poster series, strategy map, strategy booklet, management toolkits etc


iBrand Barometer

Brand and marketing material

Objective: Create a visual look and feel for the research instrument and translate its methodology in a more accessible way through marketing material.

Communication Elements:ModelWeb siteBrochureAnimated presentationsBannersPromotional items etc


MultiChoice

Six Sigma Campaign

Objective: Create awareness around the Six Sigma campaign across all levels in the company

Communication elements:PostersWeb sitePromotional items


Tshwane University of Technology

Brand GuidelinesObjective: Develop a look and feel for the university that conveys the brand of the institution.

Develop a set of guidelines for the brand which would still ensure the creative interpretation of the brand.

Communication Elements:Brand PhotographyBrand GuidelinesAdvertisementsMedia designs


Trans Africa Express

Brand and Applications

Objective: Provide a brand look and feel for the company,

Communication Elements:Logo StationaryPromotional itemsetc


Avbob

Change Communication

Objective: Providing ongoing communication support during a period of change and organisational development.

Communication Elements:Vision development Internal brandingCommunication AuditFacilitationOngoing Consultation


Groenkloof Safety Initiative

Community Support activation

Objective: Create awareness amongst community members of the inititative, enhance support and optimise relations within the area.

Communication Elements:ResearchNewslettersWeb sitesPublic EventsPostersPublic meetingsDatabase managementSMS communicationetc


Department Social Development

HCBC Multimedia DVD & Manual

Objective:The improvement of effective service delivery by HCBC caregivers, managers and supervisors

Products: Multi-media training DVD combining video, animation and e-training in a user-friendly and fun package

Hard copy supporting Manual with checklists, tools and tips


Presidential International Advisory Council

Multimedia Presentation

Objective: Create a presentation for a new broadcast concept to a very high level target audience, to create excitement and facilitate buy-in into the project.

Multimedia animation and videoPowerpoint presentation


United Nations Development Programme

Annual ReportConsultationConceptualisationCopywritingDesign Print


Sasol Technology

Recognition TrophyConceptualisationDesignProduction

Graphic Animation


Sasol O&SHamburg, Germany

Electronic Newsletter

Development of electronic template for ease of use and population by internal team members.

Applied in four languages, including Italian, German and Chinese.

Design


Calypso Accountants

Corporate ID & WebMarketing plan

Corporate ID

Client Toolkits

Web presence


Roche Pharmaceuticals

HPV Awareness Campaign

Conceptualisation

Project Management

Design

Event Management

Art Direction


Graphic Design

Events


Various

Video Productions

Sasol Wax VisionSasol Wax Marketing videoSasol Polymers Leadership VideoNatref VisionSasol Technology Marketing Sasol Technology Project ManagementSasol Technology Women in EngineeringSasol Polymers VisionSasol Polymers Recognition Event theme


Sasol Technology

Recognition Awards


Sasol Petroleum International

Values Awards



Year End Celebration



Success CelebrationSAXON Hotel


Decadent Africa Celebration

• The Creative Circle• Pretoria Institute of Architects• The SA State Theatre• Lindt Chocolate• Makro Silver Lakes• Red Bull• le Boat European Barging Holidays• Douglas Green Wines• Fabric Library• Canned Culture


Decadence Year End Party

The Creative Circle


Corporate IncentivesBoating holidays on Europe’s waterways

• Travel Incentives• Special Promotions• Special Events• Recognition programmes


References

“Corporate communication and brand management are some of Media Mosaics' areas of specialization. The company's expertise, insight and very extensive experience was evident in the quality of work delivered. Within a short period, Media Mosaics managed to understand the challenges the NWU faced as a higher education institution that has been through a difficult merger. What I found very impressive was the company's ability to recommend strategies and solutions which were best suited to the University's circumstances instead of imposing theoretical and idealistic strategies which would inevitably prove to be not only impractical but also unsustainable. A very good example of a deliverable by Media Mosaics in this regard was a report on the findings of an extensive internal communication channels evaluation they conducted which has had far reaching end results and contributed significantly to the improvement of our internal communication efforts and highlighted gaps to be addressed.”Phumzile Mmope, Executive Director: Corporate Affairs and Relations, North West University

“Media Mosaics never spare any effort to ensure client satisfaction. They are a truly full-service, full-time agency - always a pleasure to do business with.”Amanda Singleton, Managing Director: Mmopa Strategy Consultants

Managing Director: MS&L PR

“I immigrated from the UK in 1998 and have had previous experience with various companies around the world. I can say that MediaMosaics work can set the standard in any country I have visited and they can feel proud of that. Don’t change a thing!”Derek Bultitude, Team-leader: Performance evaluation, Natref

• MediaMosaics don’t compromise on quality. Their ability to convert concepts into programmes with strong visual impact, is extremely effective. They’re professional, committed and very flexible people to work with, adding value to your business.”

• Tony Olivier, Manager: Services, Sasol Wax

• “Overall, they are able to effectively translate our needs into campaigns that are both interesting and exciting, whilst ensuring that objectives are achieved. Their knowledge and expertise on strategy development has been invaluable to the success of our internal communication projects and it has been a pleasure working with them.”

• Marilyn Watson, Corporate Communication Manager: MultiChoice


References

• “Every now and then you come across an individual that is really an expert on his/her field of expertise, has such a passionate drive for what they do that they dive into the project head first and still delivers exactly what was promised.

I have experienced Mareli as just such a person.

Where she and her team really come into their own is that they are extremely personable people. They invest a lot of their own emotion into the project, making you feel like one big family working towards the same goal. If your business needs to make its voice heard in the marketplace, then Mareli and her team are the go-to people.” Luan van Rhyn, Owner Calypso Accountants

• “I highly recommend Mareli as a Communication Strategy Consultant. She is very creative, dynamic and always comes up with great ideas.”Karin Kleynhans, Communications Manager: Sasol Technology

• “We served together with Mareli at IABC Pretoria Chapter. She is creative, professional and passionate about communication and how important communication is in supporting organisations to achieve strategic goals.” Warren Makgowe, Public Relations Officer: UNISA


Contact Us

Tel: (012) 346 7209Fax: 0866 472 600Cell: 082 854 6854

[email protected]

Documents

MM Portfolio Detail Oct 2012