Upload
sherysamee
View
234
Download
0
Embed Size (px)
Citation preview
8/8/2019 Mkt501 Midterm Quizes
1/57
When a firm attempts to increase sales during the maturity stage of the PLC by changing one or more marketing mixelements, it is _____.Select correct option:
Improving advertising
Changing promotion
Modifying the marketing mix
Increasing promotion budget
Which of the following element of marketing mix customer analyzes at the last, taking a decision of buying a particularproduct?Select correct option:
Promotion
Place
Price
Product
Core competency guides a firm recombining its abilities in response to demands from the:Select correct option:
RetailerWholesalerEnvironmentSupplier
Relationship marketing is also known as:Select correct option:
Brand marketing
Value marketing
Loyalty marketing
Experiential marketing
Which of the following is the period when sales become very low and profits drop?Select correct option:
IntroductionGrowthMaturityDecline
Which of the following is also called an Export market?Select correct option:
Consumer marketBusiness marketGlobal marketGovernment market
8/8/2019 Mkt501 Midterm Quizes
2/57
Question No: 1 ( Marks: 1 ) - Please choose oneWhich of the following is the first step in writing a marketing plan? Situation analysis Opportunity and threat analysis Executive summary
Market analysis
Question No: 2 ( Marks: 1 ) - Please choose one
A market leader firm can expand the total market through: Decreasing distribution of the product Introducing the new usage of the product Eliminating some features of product Increasing cost
Question No: 3 ( Marks: 1 ) - Please choose oneProcess engineering skills are required for the successful implementation of which of
the following strategy? Market segmentation strategy Market dominance strategy Differentiation strategy Cost leadership strategy
Question No: 4 ( Marks: 1 ) - Please choose oneAny tangible thing that can be offered to a market for attention, acquisition, use, orconsumption that might satisfy a want or need is called: Service Product Demand Idea
Question No: 5 ( Marks: 1 ) - Please choose oneLuxury products, such as Rolex watches, are also known as: Shopping product Convenience product Emergency product Specialty product
Question No: 6 ( Marks: 1 ) - Please choose oneAggressive pricing is associated with which of the following stage of product life cycle? Introduction Growth Maturity Decline
Question No: 7 ( Marks: 1 ) - Please choose oneAll of the following are the sources of idea for new product development EXCEPT:
8/8/2019 Mkt501 Midterm Quizes
3/57
Government agencies Competitors Suppliers Customers
Question No: 8 ( Marks: 1 ) - Please choose oneWhich of the following is NOT a decision required in commercialization? Why to launch the product?
How to launch the product? Where to launch the product? When to launch the product?
Question No: 9 ( Marks: 1 ) - Please choose oneWhich of the following are the people who purchase new products almost as soon asthe products reach the market? Innovators
Late majority Early majority Late adopters
Question No: 10 ( Marks: 1 ) - Please choose oneWhich of the following is the spread of idea from the source of invention to the ultimateuser or consumers? Innovation adoption process Innovation diffusion process Adoption process New product recognition
Question No: 11 ( Marks: 1 ) - Please choose oneWhich of the following is essential requirement for medicines and drugs? Secondary packaging Primary labeling Decorative packaging Mandatory labeling
Question No: 12 ( Marks: 1 ) - Please choose oneWhich of the following is less likely to damage reputations of a brand if a new productfails? Brand extension branding Individual branding Overall family branding Line family branding
Question No: 13 ( Marks: 1 ) - Please choose one
Which of the following brands cost more than other products in the category? Premium brand
8/8/2019 Mkt501 Midterm Quizes
4/57
Economy brand Fighting brand Corporate brand
Question No: 14 ( Marks: 1 ) - Please choose one
Using one brand name for several related products is known as which of the following? Family branding Group branding Combination branding Premium branding
Question No: 15 ( Marks: 1 ) - Please choose oneGift baskets are the example of which one of the following types of packaging? Decorative
Secondary Shipping
Primary
Question No: 16 ( Marks: 1 ) - Please choose oneWhich of the following is the packaging objective, in which small products are groupedtogether in one package for the reasons of efficiency? Information transmission Agglomeration Physical protection Theft reducing
Question No: 17 ( Marks: 1 ) - Please choose oneWhich of the following is a brand created and owned by a larg retailer of a product afterpurchasing in large quantity from manufacturer? Co-brand Private brand Manufacturer's brand Licensed brand
Question No: 18 ( Marks: 1 ) - Please choose oneWhich of the following is also known as functional branding? Economy branding Co-branding Family branding Individual branding
Question No: 19 ( Marks: 1 ) - Please choose oneTarang milk is an example of which of the following? Corporate brand
Co-brand Individual brand
8/8/2019 Mkt501 Midterm Quizes
5/57
Family brand
Question No: 20 ( Marks: 1 ) - Please choose oneWhich of the following price is very close to the maximum that customers are happilyand readily willing to pay?
Premium Cooperative Effective Efficient
Question No: 21 ( Marks: 1 ) - Please choose oneGeographic pricing is also known as: Skimming pricing Zone pricing
Psychological pricing Penetration pricing
Question No: 22 ( Marks: 1 ) - Please choose one
Which of the following is a pricing technique used by retailers? Costpush pricing Cost-plus pricing Demand- push pricing Demand- pull pricing
Question No: 23 ( Marks: 1 ) - Please choose oneWhich of the following method is mostly used in the retailing? Courier service Online shops Self-service Counter-service
Question No: 24 ( Marks: 1 ) - Please choose oneMarket price is also known as: Effective price
List price Retail price Wholesaler price
Question No: 25 ( Marks: 1 ) - Please choose oneA company wants prompt payment from the customers. What type of discount will besuitable for the company? Seasonal discount Trade discount Quantity discount Cash discount
8/8/2019 Mkt501 Midterm Quizes
6/57
Question No: 26 ( Marks: 1 ) - Please choose oneA seller wants payment from buyer within 10 days of sales (whereas customer canmade payment within 30 days) and offers 4% discount if payment is made within 10days. What type of cash discount will be suitable? 4/10 net 30
10/4 net 30 10/30 net 4 4/30 net 10
Question No: 27 ( Marks: 1 ) - Please choose oneWhich of the following markets involve decisions such as: what country to enter in, howto enter, how to adopt their product and services and how to price? Consumer markets Business markets Global markets Non profit markets
Question No: 28 ( Marks: 1 ) - Please choose one
Which one of the following 4Ps of marketing mix involves in decisions regarding listprices, discounts, allowances and payment periods or credit terms? Product Price Place Promotion
Question No: 29 ( Marks: 1 ) - Please choose oneThe Cargo business covers which of the following decisions under the marketing mixstrategy? Product Price Placement Promotional
Question No: 30 ( Marks: 1 ) - Please choose one
Customer cost will be considered as which of the following Ps of marketing mix? Product Price Place Promotion
Question No: 31 ( Marks: 1 ) - Please choose oneWhich of the following elements of marketing mix directly affects the value of sales? Price Place Promotion Product
8/8/2019 Mkt501 Midterm Quizes
7/57
Question No: 32 ( Marks: 1 ) - Please choose oneThe basic human requirement defines which of the following? Need
Demand
Want Satisfaction
Question No: 33 ( Marks: 1 ) - Please choose oneWillingness and ability to buy the product leads towards which of the following? Demand Need Want Market
Question No: 34 ( Marks: 1 ) - Please choose one
The loyalty marketing focuses on establishing long term relationship between: Company and retailer Retailer and customer Retailer and consumer Company and customer
Question No: 35 ( Marks: 1 ) - Please choose oneWhich of the following is NOT a technique used by marketers to understand thecustomers? Focus group Commercialization Web and telephones Surveys
Question No: 36 ( Marks: 1 ) - Please choose oneWhich of the following is NOT an example of unsought goods? Insurance policy Course book
Encyclopedia Funeral plots
Question No: 37 ( Marks: 1 ) - Please choose oneA customer requirement about any product in which he/ she needs to avail core featuresin that product, is called: Real need Stated need Unstated need Delighted need
Question No: 38 ( Marks: 1 ) - Please choose one
8/8/2019 Mkt501 Midterm Quizes
8/57
Order processing decisions are related to which of the following? Product Price Distribution
Promotion
Question No: 39 ( Marks: 1 ) - Please choose oneWhich of the following is NOT a distribution decision? Inventory management Personal selling Warehousing Distribution centers
Question No: 40 ( Marks: 1 ) - Please choose one
If a bakery business bought a wheat farm in order to reduce the risk associated with thedependency on flour. Identify the type of integration.
Backward vertical integration Balanced vertical integration Forward horizontal integration Forward vertical integrationQuestion No: 1 ( Marks: 1 ) - Please choose oneWhich of the following is the first step in writing a marketing plan? Situation analysis Opportunity and threat analysis Executive summary Market analysis
Question No: 2 ( Marks: 1 ) - Please choose one
A market leader firm can expand the total market through: Decreasing distribution of the product Introducing the new usage of the product Eliminating some features of product Increasing cost
Question No: 3 ( Marks: 1 ) - Please choose oneProcess engineering skills are required for the successful implementation of which ofthe following strategy? Market segmentation strategy Market dominance strategy Differentiation strategy Cost leadership strategy
Question No: 4 ( Marks: 1 ) - Please choose oneAny tangible thing that can be offered to a market for attention, acquisition, use, orconsumption that might satisfy a want or need is called: Service
8/8/2019 Mkt501 Midterm Quizes
9/57
Product Demand Idea
Question No: 5 ( Marks: 1 ) - Please choose one
Luxury products, such as Rolex watches, are also known as: Shopping product Convenience product Emergency product Specialty product
Question No: 6 ( Marks: 1 ) - Please choose oneAggressive pricing is associated with which of the following stage of product life cycle? Introduction
Growth Maturity
Decline
Question No: 7 ( Marks: 1 ) - Please choose oneAll of the following are the sources of idea for new product development EXCEPT: Government agencies Competitors Suppliers Customers
Question No: 8 ( Marks: 1 ) - Please choose oneWhich of the following is NOT a decision required in commercialization? Why to launch the product?
How to launch the product? Where to launch the product? When to launch the product?
Question No: 9 ( Marks: 1 ) - Please choose oneWhich of the following are the people who purchase new products almost as soon asthe products reach the market? Innovators Late majority Early majority Late adopters
Question No: 10 ( Marks: 1 ) - Please choose oneWhich of the following is the spread of idea from the source of invention to the ultimateuser or consumers? Innovation adoption process Innovation diffusion process Adoption process
8/8/2019 Mkt501 Midterm Quizes
10/57
New product recognition
Question No: 11 ( Marks: 1 ) - Please choose oneWhich of the following is essential requirement for medicines and drugs? Secondary packaging
Primary labeling Decorative packaging Mandatory labeling
Question No: 12 ( Marks: 1 ) - Please choose oneWhich of the following is less likely to damage reputations of a brand if a new productfails? Brand extension branding Individual branding Overall family branding Line family branding
Question No: 13 ( Marks: 1 ) - Please choose one
Which of the following brands cost more than other products in the category? Premium brand Economy brand Fighting brand Corporate brand
Question No: 14 ( Marks: 1 ) - Please choose oneUsing one brand name for several related products is known as which of the following? Family branding Group branding Combination branding Premium branding
Question No: 15 ( Marks: 1 ) - Please choose oneGift baskets are the example of which one of the following types of packaging? Decorative
Secondary Shipping Primary
Question No: 16 ( Marks: 1 ) - Please choose oneWhich of the following is the packaging objective, in which small products are groupedtogether in one package for the reasons of efficiency? Information transmission Agglomeration Physical protection Theft reducing
8/8/2019 Mkt501 Midterm Quizes
11/57
Question No: 17 ( Marks: 1 ) - Please choose oneWhich of the following is a brand created and owned by a larg retailer of a product afterpurchasing in large quantity from manufacturer? Co-brand Private brand
Manufacturer's brand Licensed brand
Question No: 18 ( Marks: 1 ) - Please choose oneWhich of the following is also known as functional branding? Economy branding Co-branding Family branding Individual branding
Question No: 19 ( Marks: 1 ) - Please choose one
Tarang milk is an example of which of the following? Corporate brand
Co-brand Individual brand Family brand
Question No: 20 ( Marks: 1 ) - Please choose oneWhich of the following price is very close to the maximum that customers are happilyand readily willing to pay? Premium Cooperative Effective Efficient
Question No: 21 ( Marks: 1 ) - Please choose oneGeographic pricing is also known as: Skimming pricing Zone pricing
Psychological pricing Penetration pricing
Question No: 22 ( Marks: 1 ) - Please choose oneWhich of the following is a pricing technique used by retailers? Costpush pricing Cost-plus pricing Demand- push pricing Demand- pull pricing
Question No: 23 ( Marks: 1 ) - Please choose oneWhich of the following method is mostly used in the retailing?
8/8/2019 Mkt501 Midterm Quizes
12/57
Courier service Online shops Self-service Counter-service
Question No: 24 ( Marks: 1 ) - Please choose oneMarket price is also known as: Effective price
List price Retail price Wholesaler price
Question No: 25 ( Marks: 1 ) - Please choose oneA company wants prompt payment from the customers. What type of discount will besuitable for the company? Seasonal discount
Trade discount Quantity discount Cash discount
Question No: 26 ( Marks: 1 ) - Please choose oneA seller wants payment from buyer within 10 days of sales (whereas customer canmade payment within 30 days) and offers 4% discount if payment is made within 10days. What type of cash discount will be suitable? 4/10 net 30 10/4 net 30 10/30 net 4 4/30 net 10
Question No: 27 ( Marks: 1 ) - Please choose oneWhich of the following markets involve decisions such as: what country to enter in, howto enter, how to adopt their product and services and how to price? Consumer markets Business markets Global markets Non profit markets
Question No: 28 ( Marks: 1 ) - Please choose oneWhich one of the following 4Ps of marketing mix involves in decisions regarding listprices, discounts, allowances and payment periods or credit terms? Product Price Place Promotion
Question No: 29 ( Marks: 1 ) - Please choose one
8/8/2019 Mkt501 Midterm Quizes
13/57
The Cargo business covers which of the following decisions under the marketing mixstrategy? Product Price Placement
Promotional
Question No: 30 ( Marks: 1 ) - Please choose one
Customer cost will be considered as which of the following Ps of marketing mix? Product Price Place Promotion
Question No: 31 ( Marks: 1 ) - Please choose oneWhich of the following elements of marketing mix directly affects the value of sales?
Price Place Promotion Product
Question No: 32 ( Marks: 1 ) - Please choose oneThe basic human requirement defines which of the following? Need
Demand Want Satisfaction
Question No: 33 ( Marks: 1 ) - Please choose oneWillingness and ability to buy the product leads towards which of the following? Demand Need Want Market
Question No: 34 ( Marks: 1 ) - Please choose oneThe loyalty marketing focuses on establishing long term relationship between: Company and retailer Retailer and customer Retailer and consumer Company and customer
Question No: 35 ( Marks: 1 ) - Please choose oneWhich of the following is NOT a technique used by marketers to understand thecustomers? Focus group
8/8/2019 Mkt501 Midterm Quizes
14/57
Commercialization Web and telephones Surveys
Question No: 36 ( Marks: 1 ) - Please choose one
Which of the following is NOT an example of unsought goods? Insurance policy Course book
Encyclopedia Funeral plots
Question No: 37 ( Marks: 1 ) - Please choose oneA customer requirement about any product in which he/ she needs to avail core featuresin that product, is called: Real need Stated need
Unstated need Delighted need
Question No: 38 ( Marks: 1 ) - Please choose oneOrder processing decisions are related to which of the following? Product Price Distribution
Promotion
Question No: 39 ( Marks: 1 ) - Please choose oneWhich of the following is NOT a distribution decision? Inventory management Personal selling Warehousing Distribution centers
Question No: 40 ( Marks: 1 ) - Please choose one
If a bakery business bought a wheat farm in order to reduce the risk associated with thedependency on flour. Identify the type of integration. Backward vertical integration Balanced vertical integration Forward horizontal integration Forward vertical integration
Question No: 1 ( Marks: 1 ) - Please choose one
Which of the following is the first step in writing a marketing plan?
8/8/2019 Mkt501 Midterm Quizes
15/57
Situation analysis Opportunity and threat analysis Executive summary Market analysis
Question No: 2 ( Marks: 1 ) - Please choose oneA market leader firm can expand the total market through: Decreasing distribution of the product Introducing the new usage of the product Eliminating some features of product Increasing cost
Question No: 3 ( Marks: 1 ) - Please choose oneProcess engineering skills are required for the successful implementation of which ofthe following strategy? Market segmentation strategy
Market dominance strategy Differentiation strategy Cost leadership strategy
Question No: 4 ( Marks: 1 ) - Please choose oneAny tangible thing that can be offered to a market for attention, acquisition, use, orconsumption that might satisfy a want or need is called: Service Product Demand Idea
Question No: 5 ( Marks: 1 ) - Please choose oneLuxury products, such as Rolex watches, are also known as: Shopping product Convenience product Emergency product Specialty product
Question No: 6 ( Marks: 1 ) - Please choose oneAggressive pricing is associated with which of the following stage of product life cycle? Introduction Growth Maturity Decline
Question No: 7 ( Marks: 1 ) - Please choose oneAll of the following are the sources of idea for new product development EXCEPT: Government agencies Competitors
8/8/2019 Mkt501 Midterm Quizes
16/57
Suppliers Customers
Question No: 8 ( Marks: 1 ) - Please choose one
Which of the following is NOT a decision required in commercialization?
Why to launch the product? How to launch the product? Where to launch the product? When to launch the product?
Question No: 9 ( Marks: 1 ) - Please choose oneWhich of the following are the people who purchase new products almost as soon asthe products reach the market? Innovators
Late majority Early majority
Late adopters
Question No: 10 ( Marks: 1 ) - Please choose oneWhich of the following is the spread of idea from the source of invention to the ultimateuser or consumers? Innovation adoption process Innovation diffusion process Adoption process New product recognition
Question No: 11 ( Marks: 1 ) - Please choose oneWhich of the following is essential requirement for medicines and drugs? Secondary packaging Primary labeling Decorative packaging Mandatory labeling
Question No: 12 ( Marks: 1 ) - Please choose one
Which of the following is less likely to damage reputations of a brand if a new productfails? Brand extension branding Individual branding Overall family branding Line family branding
Question No: 13 ( Marks: 1 ) - Please choose oneWhich of the following brands cost more than other products in the category? Premium brand
Economy brand Fighting brand
8/8/2019 Mkt501 Midterm Quizes
17/57
Corporate brand
Question No: 14 ( Marks: 1 ) - Please choose oneUsing one brand name for several related products is known as which of the following? Family branding
Group branding Combination branding Premium branding
Question No: 15 ( Marks: 1 ) - Please choose oneGift baskets are the example of which one of the following types of packaging? Decorative Secondary Shipping Primary
Question No: 16 ( Marks: 1 ) - Please choose oneWhich of the following is the packaging objective, in which small products are groupedtogether in one package for the reasons of efficiency? Information transmission Agglomeration Physical protection Theft reducing
Question No: 17 ( Marks: 1 ) - Please choose oneWhich of the following is a brand created and owned by a larg retailer of a product afterpurchasing in large quantity from manufacturer? Co-brand Private brand Manufacturer's brand Licensed brand
Question No: 18 ( Marks: 1 ) - Please choose oneWhich of the following is also known as functional branding? Economy branding Co-branding Family branding Individual branding
Question No: 19 ( Marks: 1 ) - Please choose oneTarang milk is an example of which of the following? Corporate brand Co-brand Individual brand Family brand
8/8/2019 Mkt501 Midterm Quizes
18/57
Question No: 20 ( Marks: 1 ) - Please choose oneWhich of the following price is very close to the maximum that customers are happilyand readily willing to pay? Premium Cooperative
Effective Efficient
Question No: 21 ( Marks: 1 ) - Please choose oneGeographic pricing is also known as: Skimming pricing Zone pricing Psychological pricing Penetration pricing
Question No: 22 ( Marks: 1 ) - Please choose one
Which of the following is a pricing technique used by retailers? Costpush pricing Cost-plus pricing Demand- push pricing Demand- pull pricing
Question No: 23 ( Marks: 1 ) - Please choose oneWhich of the following method is mostly used in the retailing? Courier service Online shops Self-service Counter-service
Question No: 24 ( Marks: 1 ) - Please choose oneMarket price is also known as: Effective price List price Retail price Wholesaler price
Question No: 25 ( Marks: 1 ) - Please choose oneA company wants prompt payment from the customers. What type of discount will besuitable for the company? Seasonal discount Trade discount Quantity discount Cash discount
Question No: 26 ( Marks: 1 ) - Please choose one
8/8/2019 Mkt501 Midterm Quizes
19/57
A seller wants payment from buyer within 10 days of sales (whereas customer canmade payment within 30 days) and offers 4% discount if payment is made within 10days. What type of cash discount will be suitable? 4/10 net 30
10/4 net 30
10/30 net 4 4/30 net 10
Question No: 27 ( Marks: 1 ) - Please choose oneWhich of the following markets involve decisions such as: what country to enter in, howto enter, how to adopt their product and services and how to price? Consumer markets Business markets Global markets
Non profit markets
Question No: 28 ( Marks: 1 ) - Please choose oneWhich one of the following 4Ps of marketing mix involves in decisions regarding listprices, discounts, allowances and payment periods or credit terms? Product Price Place Promotion
Question No: 29 ( Marks: 1 ) - Please choose oneThe Cargo business covers which of the following decisions under the marketing mixstrategy? Product Price Placement Promotional
Question No: 30 ( Marks: 1 ) - Please choose oneCustomer cost will be considered as which of the following Ps of marketing mix? Product Price Place Promotion
Question No: 31 ( Marks: 1 ) - Please choose oneWhich of the following elements of marketing mix directly affects the value of sales? Price Place Promotion Product
8/8/2019 Mkt501 Midterm Quizes
20/57
Question No: 32 ( Marks: 1 ) - Please choose oneThe basic human requirement defines which of the following? Need Demand Want
Satisfaction
Question No: 33 ( Marks: 1 ) - Please choose one
Willingness and ability to buy the product leads towards which of the following? Demand Need Want Market
Question No: 34 ( Marks: 1 ) - Please choose oneThe loyalty marketing focuses on establishing long term relationship between:
Company and retailer Retailer and customer Retailer and consumer Company and customer
Question No: 35 ( Marks: 1 ) - Please choose oneWhich of the following is NOT a technique used by marketers to understand thecustomers? Focus group Commercialization Web and telephones Surveys
Question No: 36 ( Marks: 1 ) - Please choose oneWhich of the following is NOT an example of unsought goods? Insurance policy Course book Encyclopedia Funeral plots
Question No: 37 ( Marks: 1 ) - Please choose oneA customer requirement about any product in which he/ she needs to avail core featuresin that product, is called: Real need Stated need Unstated need Delighted need
Question No: 38 ( Marks: 1 ) - Please choose oneOrder processing decisions are related to which of the following?
8/8/2019 Mkt501 Midterm Quizes
21/57
Product Price Distribution Promotion
Question No: 39 ( Marks: 1 ) - Please choose oneWhich of the following is NOT a distribution decision? Inventory management Personal selling Warehousing Distribution centers
Question No: 40 ( Marks: 1 ) - Please choose oneIf a bakery business bought a wheat farm in order to reduce the risk associated with thedependency on flour. Identify the type of integration. Backward vertical integration
Balanced vertical integration Forward horizontal integration Forward vertical integration
Which of the following must be developed at each product level for achieving thegoals?
Corporate plan Selling plan Marketing plan Business plan
Which of the following part of a marketing plan defines the plans financial and marketing goals in terms of sales volume, market share and profit? Marketing strategy
Action programs Issue analysis Objectives
Assumptions, pro-forma income statement, contribution margin analysis,breakeven analysis, ratios analysis must be very formally done in:
Executive summary
Financial summary Promotional plan Business plan
Which of the following has the largest market share in the relevant productmarket? Market leader
Market challenger
8/8/2019 Mkt501 Midterm Quizes
22/57
Market nicher Market follower
A market nicher can reduce their operating expense through less spending on:
Market segment and advertising
R & D and market segment Advertising and promotion R & D and advertising
A market leader firm can expand the total market through: Decreasing distribution of the product Introducing the new usage of the product Eliminating some features of product Increasing cost
A brand name is one of the elements of the: Discounted product Core benefit Augmented product Actual product
Which of the following is TRUE about a product? Every tangible thing the customer receives in an exchange The idea that the customer receives in an exchange The service that is rendered to a customer The physical object the customer receives in an exchange
Identify the stage of product life cycle in which sales are at peak. Introduction Growth Maturity
Decline
Which of the followings are considered defensive in nature? Maturity and growth stage Maturity and decline stage Introduction and maturity stage
Introduction and growth stage
Standard Cable cut back advertising expenditures to minimum level and reducedthe number of channel members for its industrial cable product. These actionsare indicative of a product in which of the following stage of its life cycle? Introduction Growth Maturity
8/8/2019 Mkt501 Midterm Quizes
23/57
Decline
Highest percentage of ideas for new products originates with/from which of thefollowing sources?
Top management
Customers Competitors Employees
Which of the following are the people who purchase new products almost assoon as the products reach the market? Innovators Late majority Early majority Late adopters
Which of the following is NOT one of the stages that customers go through in theprocess of adopting a new product? Desire Awareness Evaluation Interest
Which product is MOST likely to be purchased through routine decision making? Television set Soft drink Shirt Car
Which of the following has a quick response towards a new product? Opinion leaders Late majority Early majority Early adopters
Which of the following brands is created specifically to counter a competitivethreat? Premium brand Economy brand
Fighting brand Corporate brand
Using one brand name for several related products is known as which of thefollowing? Family branding Group branding
8/8/2019 Mkt501 Midterm Quizes
24/57
Combination branding Premium branding
Packaging used for the ice creams is an example of which of the following? Decorative packaging
Transport packaging Secondary packaging Primary packaging
According to Research supporting odd pricing theory which of the followingnumber out of all the numbers between 1 and 100 is thought to have leastperceived value as compared to its actual value? 90
77 55 25
To pay premium price for the product customers require: Allowance Flawless performance Discounts High promotion
Mr. A, marketer of XYZ Co. is selling his ice-cream in the market at Rs.20, 20%more than his competitors price. Still his sales are increasing. Now his aim is tomaintain same pricing. He enjoys which type of leadership? Promotion leadership Price leadership
Cost leadership Product leadership
Which of the following price is quoted to a potential buyer, usually in writtenform?
Wholesale price Market price List price Retail price
A seller wants payment from buyer within 10 days of sales (whereas customer
can made payment within 30 days) and offers 4% discount if payment is madewithin 10 days. What type of cash discount will be suitable? 4/10 net 30 10/4 net 30 10/30 net 4 4/30 net 10
8/8/2019 Mkt501 Midterm Quizes
25/57
Market-penetration pricing will likely to be used most in selling which of thefollowing items? Specialty Convenience
Unsought
Pharmaceuticals
Many companies try to set a price that will maximize current profit. This strategyassumes that company has knowledge of its:
Cost and production function Revenue and cost function Demand and market function Demand and cost function
Identify the other name for global market.
Consumer market Import market Export market Government market
Which one of the following 4Ps of marketing mix involves in decisions regardinglist prices, discounts, allowances and payment periods or credit terms? Product Price Place Promotion
Customer cost will be considered as which of the following Ps of marketing mix?
Product Price Place Promotion
Which of the following is about managing strategically the customers entireexperience with the product and company? Customer experience management Customer retention management Customer life-time value management Customer relationship management
Customers viewpoint on a firms products and services can be improvedthrough: Experiential world of customers Experiential innovation Customer interface Building experiential platform
8/8/2019 Mkt501 Midterm Quizes
26/57
Which of the following firms emphasizes on products benefits to the customersrather product attributes? Product oriented Market oriented
Sales oriented
Production oriented
Which of the following is NOT a technique of measuring customer satisfactionand monitoring customers complaint?
Customer complaints database Web and telephone information hotlines Exit interviews Business analysis
The phenomenon, when a customer dislikes a product and talks against theproduct, is termed as: Propaganda Unfavorable environment Bad mouth
Bad impression
Products that are usually purchased due to adversity and high promotional backup rather than desire are called:
Sought goods Unique goods Unsought goods Preferred goods
A customer requirement about any product in which he/ she needs to avail corefeatures in that product, is called: Real need Stated need Unstated need Delighted need
Which of the following products requires mass promotion by a producer? Convenience Shopping Specialty
Unsought
Which of the following is NOT an aggressiveness strategy? Harvesting Building Intensification Holding
8/8/2019 Mkt501 Midterm Quizes
27/57
Which of the following is NOT a type of innovation strategy? Pioneers Challengers Close followers Late followers
Suppose Nestle wants to expand its line of food products. The managers conductsurveys from customers to determine which food items would appeal tocustomers. Nestle is currently in which of the following phase of new productdevelopment? Idea generation Idea screening Test marketing Business analysis
Which of the following is included in task environment?
1. Select correct option:Economy
Technology
Media
Promotion
Tight cost control is associated with which of the following strategy?
2. Select correct option:
Market segmentation strategy
Market dominance strategy
Differentiation strategy
Cost leadership strategy
Which one of the following tend to market high end goods and services and are able to use a premium
pricing strategy in a specific market segment.
3. Select correct option:
Followers
Challengers
8/8/2019 Mkt501 Midterm Quizes
28/57
Leaders
Nichers
Financial summary of a marketing plan includes all EXCEPT:
4. Select correct option:
Pro-forma income statement
Month-by-month agenda
Breakeven analysis
Assumptions
The loyalty marketing focuses on establishing long term relationship between:
5. Select correct option:
Company and retailer
Retailer and customer
Retailer and consumer
Company and customer
Which of the following are called value maximizers?
6. Select correct option:
Sellers
Customers
Marketers
Manufacturers
Which of the following aggressive strategy is without direction?
7. Select correct option:
Reactor
8/8/2019 Mkt501 Midterm Quizes
29/57
Analyzer
Defender
Prospector
The _____ is the central instrument for directing and coordinating the marketing effort.
8. Select correct option:
Business plan
Production plan
Market plan
Selling plan
Which of the following can be used to improve the customers viewpoint about firms products and
services?
9. Select correct option:
Experiential innovation
Customer interface
Experiential world of customers
Building experiential platform
Which of the following is NOT a part of financial summary?
10. Select correct option:
Financial requirements
Pro-forma income statement
Margin analysis
Break-even analysis
Which of the following is Not a component of a marketing plan?
8/8/2019 Mkt501 Midterm Quizes
30/57
11. Select correct option:
Marketing advantages
Environmental analysis
Executive summary
Marketing implementation
Which of the following market dominance strategy involves less risk of competitive attacks?
12. Select correct option:
Challengers
Leaders
Followers
Nichers
Pictures and specification of product are added in which of the following part of the marketing plan?
13. Select correct option:
Financial summary
Executive summary
Situation analysis
Appendix
Which of the following is NOT included in product decisions?
14. Select correct option:
Styling
Brand name
Warehousing
Packaging
8/8/2019 Mkt501 Midterm Quizes
31/57
Insurance service would BEST be described as which kind of a product?
15. Select correct option:
Convenience
Unsought
Specialty
Durable
When any customer does not fully likes the product or talks in favor of the product, it is known as:
16. Select correct option:
Bad mouth
Word of mouth
Bad impression
Unfavorable products
Which of the following 4Ps of marketing mix involves decisions regarding brand images, sizes,
warranties, returns, designs and features?
17. Select correct option:
Product
Price
Promotion
Place
Which of the following BEST describes the consumers preference for products that are widely available
to them?
18. Select correct option:
Production concept
Marketing concept
Selling concept
8/8/2019 Mkt501 Midterm Quizes
32/57
Product concept
Which of the following is the period when sales fall off and profits drop?
19. Select correct option:Introduction
Growth
Maturity
Decline
In the _____, the firm faces a trade-off between high market share and high current profit.
20. Select correct option:
Introduction stage
Growth stage
Maturity stage
Decline stage
The growth stage of a product life cycle is associated with:
21. Select correct option:
Rapidly rising sales
Low sales
Declining sales
Low profit
All of the following are the examples of controllable factorsEXCEPT:
22. Select correct option:
Line of business
Corporate culture
8/8/2019 Mkt501 Midterm Quizes
33/57
Overall objectives of organizations
Competition in the market
Core competency guides a firm recombining its abilities in response to demands from the:
23. Select correct option:
Retailer
Wholesaler
Environment
Supplier
Additional cost is associated with which of the following strategy?
24. Select correct option:
Market segmentation strategy
Market dominance strategy
Differentiation strategy
Cost leadership strategy
Identify which of the following is an aggressive strategy.
25. Select correct option:
Intensification
Diversification
Harvesting
Vertical integration
Retailers are considered under which of the following environment?
26. Select correct option:
Broad
8/8/2019 Mkt501 Midterm Quizes
34/57
Weak
Task
Competitive
Which of the following BEST describes the definition of marketing mix?
27. Select correct option:
The way business distribute the products in the market
The way product are arranged in the stores
The way product is priced
The way business elements are combined to meet the needs of customers
Identify the strategy that deals with the rate of new product development.
28. Select correct option:
Vertical integration
Horizontal integration
Innovation strategy
Aggressiveness strategy
In which of the following marketing strategy companies develop the brand name, brand image and
product portfolio analysis?
29. Select correct option:
Product
Pricing
Promotion
Distribution
The decisions regarding bundling of a product are related to:
8/8/2019 Mkt501 Midterm Quizes
35/57
30. Select correct option:
Product
Price
Distribution
Promotion
Which of the following is the period when sales become very low and profits drop?
31. Select correct option:
Introduction
Growth
Maturity
Decline
Which of the following is the task of selecting an overall company strategy for long-run survival and
growth?
32. Select correct option:
Mid-term planning
Short-term planning
Annual market planning
Strategic market planning
All of the following are the examples of unsought goods EXCEPT:
33. Select correct option:
C
ourse books
Encyclopedia
Funeral plots
Insurance policy
8/8/2019 Mkt501 Midterm Quizes
36/57
A customer requirement about any product in which he/ she needs to avail core features in that
product, is called:
34. Select correct option:
Real need
Stated need
Unstated need
Delighted need
Which of the following is known as a set of marketing tools used by the firms to pursue its marketing
objectives in the target market?
35.
Select correct option:
Marketing mix
Promotion mix
Offering mix
Product mix
When a firm attempts to increase sales during the maturity stage of the PLC by changing
one or more marketing mix elements, it is _____.
36. Select correct option:
Improving advertising
Changing promotion
Modifying the marketing mix
Increasing promotion budget
Which of the following is NOT a purpose of a marketing plan?
37. Select correct option:
It specifies how resources are to be allocated
It co-ordinates marketing and production activities
8/8/2019 Mkt501 Midterm Quizes
37/57
It assigns responsibilities, tasks and timing
It assists in management control
Which of the following is NOT a type of vertical integration?
38. Select correct option:
Unbalanced vertical integration
Balanced vertical integration
Forward vertical integration
Backward vertical integration
A product is showing rapidly rising sales and profits are also high. Identify the product is at:
39. Select correct option:
Introduction stage
Growth stage
Maturity stage
Decline stage
Which of the following is an advantage that enables business to survive against its competition over a
long period of time.
40. Select correct option:
Marketing advantage
Sustainable competitive advantage
Core competency
Competitive advantage
In term of marketing mix, a television show like Tariq Aziz show is an example of:
41. Select correct option:
Product
8/8/2019 Mkt501 Midterm Quizes
38/57
Price
Place
Promotion
Which of the following is NOT a force in the macro environment?
42. Select correct option:
Cultural
Political
Economic
Supplier
Which of the following represent the companies which prefer to follow rather than challenge?
43. Select correct option:
Market challenger
Market follower
Market nicher
Market leader
Market oriented firms focus on:
44. Select correct option:
Retailers
Distributors
Customers
Wholesalers
In which stage of the product life cycle does a product reach its peak sales?
45. Select correct option:
8/8/2019 Mkt501 Midterm Quizes
39/57
Introduction
Growth
Maturity
Decline
Sales decline in the decline stage of the PLC because of technological advances, increased competition,
and _____.
46. Select correct option:
Shifts in unemployment
Shifts in the economy
Shifts in consumer tastes and preferences
Foreign imports
Which of the following are products and services bought by final consumers for personal consumption?
These include convenience products, shopping products, specialty
products, and unsought products.
47.
Select correct option:Material and parts
Consumer products
Industrial products
Capital items
Need becomes ________ when they are directed towards a specific object.
48. Select correct option:
Actual need
Want
Satisfaction
Demand
8/8/2019 Mkt501 Midterm Quizes
40/57
Which of the following is TRUE about marketing concept?
49. Select correct option:
The customer is always right
Business is about making money
Sell, sell, and sell
Keep prices low
Identify the products that the customer usually buys frequently and with a minimum of comparison and
buying effort.
50. Select correct option:
Specialty
Convenience
Unsought
Augmented
Which of the following is also called an Export market?
51. Select correct option:
Consumer market
Business market
Global market
Government market
Which of the following emphasizes on profit margins rather than revenue?
52. Select correct option:
Market leader
Market challenger
Market nicher
8/8/2019 Mkt501 Midterm Quizes
41/57
Market follower
Which of the following is a strategic planning method that some organizations use to make flexible long-
term plans?
53. Select correct option:
Monitoring
Forecasting
Scenario planning
Guerrilla marketing
The consumer products and services with unique characteristics or brand identification for which a
significant group of buyers is willing to make a special purchase effort are
called:
54. Select correct option:
Industrial products
Specialty products
Unsought products
Shopping products
The marketing plan should open with a brief summary of the main goals and recommendations. This is
called:
55. Select correct option:
Business analysis
Situation analysis
Executive summary
Mission statement
Which of the following tells about the details of the plan?
8/8/2019 Mkt501 Midterm Quizes
42/57
56. Select correct option:
Title page
Market analysis
Marketing strategy
Executive summary
Which stage in the PLC normally lasts longer and poses strong challenges to the marketing managers?
57. Select correct option:
Introduction
Growth
Maturity
Decline
Which of the following is NOT a part of broad environment?
58. Select correct option:
Economy
Demographics
Technology
Corporate culture
Buying and selling of mass consumer goods and services comes under which of the following markets?
59. Select correct option:
Business markets
Global markets
Consumer markets
Government markets
8/8/2019 Mkt501 Midterm Quizes
43/57
Among the various elements, the brand name, belongs to which of the following?
60. Select correct option:
Core product
Actual product
Augmented product
Specialty product
While considering the place for a product which of the following is important for customer.
61. Select correct option:
Communication
Convenience
Cost
Solution
ABC Company has introduced a new beverage in the market. The company must inform customers
about the availability and the benefits of the beverage. Identify the activitiy of marketing mix involved.
62. Select correct option:
Place
Price
Promotion
Product
Which of the following is usually the target of a market challenger?
63. Select correct option:
Market nicher
Market leader
Market follower
Market segment
8/8/2019 Mkt501 Midterm Quizes
44/57
The consumers estimate of the products overall capacity to satisfy his or her needs is called:
64. Select correct option:
Product Cost
Product Value
Product need
Product Satisfaction
Product planners need to think about products and services on three levels. Each level adds more
customer value. The most basic level is the _____, which addresses the
question, What is the buyer really buying?
65. Select correct option:
Augmented product
Actual product
Core benefit
Specialty product
Which of the following markets involve buying and selling of goods for their utility and enabling them to
make or re-sell a product to others?
66. Select correct option:
Consumer markets
Business markets
Global markets
Government markets
Relationship marketing is also known as:
67. Select correct option:
Brand marketing
8/8/2019 Mkt501 Midterm Quizes
45/57
Value marketing
Loyalty marketing
Experiential marketing
Which of the following is an example of ancillary service?
68. Select correct option:
warranty
Promotion
Labeling
Packaging
Which one of the following BEST describes the human need?
69. Select correct option:
Food
French-fries
Burger
Pizza
Aggressive selling is a characteristic of which of the following concept of marketing?
70. Select correct option:
Production concept
Marketing concept
Selling concept
Product concept
A firm is producing standardized products and enjoying the economies of scale by
producing more. The firm is following which of the following strategy?
8/8/2019 Mkt501 Midterm Quizes
46/57
71. Select correct option:
Differentiation strategy
Cost leadership strategy
Market dominance strategy
Market segmentation strategy
Which of the following 4Ps of marketing mix involves decisions regarding channels coverage,
assortments, locations, inventories or transports?
72. Select correct option:
Product
Price
Place
Promotion
Which of the following firms emphasis on products benefits to the customers rather than on product
attributes.
73. Select correct option:
Product oriented
Market oriented
Sales oriented
Production oriented
Which of the following is a controllable factor for marketers?
74. Select correct option:Competition
Technology
Corporate culture
Economy
8/8/2019 Mkt501 Midterm Quizes
47/57
Which of the following is NOT a technique of measuring customer satisfaction and monitoring
customers complaint?
75. Select correct option:
Customer complaints database
Exit interviews
Web and telephone information hotlines
BusinessAnalysis
Decisions regarding covering area of a product are included in which of the following marketing strategy
of a market plan?
76. Select correct option:
Distribution
Promotion
Pricing
Product
Which of the following stage in the PLC is characterized by rapid market acceptance, increasing sales,
and increasing profits?
77. Select correct option:
Introduction
Growth
Maturity
Decline
A company designs the product with little or no input from customers, the company is practicing which
of the following concept?
78. Select correct option:
Product concept
8/8/2019 Mkt501 Midterm Quizes
48/57
Marketing concept
Selling concept
Production concept
Which of the following gives the exact position of a companys product with respect to market?
79. Select correct option:
Market analysis
Consumer analysis
Macro analysis
Micro analysis
Which of the following has a quick response towards a new product?
80. Select correct option:
Early majority
Early adopters
Late majority
Laggards
Which of the following is NOT included in business analysis?
81. Select correct option:
Management analysis
Cost analysis
Sales forecast
Profit analysis
A brand which cost more than other products is called:
82. Select correct option:
8/8/2019 Mkt501 Midterm Quizes
49/57
Premium brand
Economy brand
Co-brand
Family brand
The purchase of which of the following items is least likely to be affected by demographic factors?
83. Select correct option:
Car
Furniture
Computer
Sugar
The label on a soft drink can be read "cool and refreshing." For what reason these words are used?
84. Select correct option:
To encourage multiple purchases
To provide information
To promote the product
To satisfy legal requirements
Which of the following is a major determinant of demand for the product in the market?
85. Select correct option:
Planning
Promotion
Price
Place
Which of the following is NOT an external source of idea generation?
8/8/2019 Mkt501 Midterm Quizes
50/57
86. Select correct option:
Top management
Competitors
Suppliers
Customers
Which of the following is the price which company receives after accounting for discounts, allowances,
promotions, and other incentives?
87. Select correct option:
Premium
Cooperative
Effective
Efficient
Which of the following is the first step in the new product development process?
88. Select correct option:
Idea generation
Idea development
Idea screening
Idea testing
Which of the following is a strategy of using a successful brand name to launch a new or
modified product in a new category?
89. Select correct option:
Line extension
Co- branding
Brand extension
Multibranding
8/8/2019 Mkt501 Midterm Quizes
51/57
In the product adoption process, the consumer is stimulated to seek information about the
innovation at which of the following stage?
90. Select correct option:Interest
Trial
Awareness
Evaluation
All of the following are reasons, people will buy a premium priced product, EXCEPT:
91. Select correct option:
Self-interest
Flawless performance
Sign of self-worth
Indication of good quality
A brand which is created and owned by a reseller of a product or service is known as:
92. Select correct option:
Co-brand
Private brand
Manufacturer's brand
Licensed brand
Which of the following method is mostly used in the retailing?
93. Select correct option:
Courier service
Online shops
8/8/2019 Mkt501 Midterm Quizes
52/57
Self-service
Counter-service
A secondary use package can best be defined by which of the following?
94. Select correct option:
Can be used as a promotional tool
Can be reused for purposes other than its initial use
Facilitates transportation, storage, and handling for middlemen
Is recyclable and environmentally safe
Which of the following is NOT a part of consumer adoption process?
95. Select correct option:
Convenience
Trail
Evaluation
Interest
Which of the following is considered as dead end of distribution?
96. Select correct option:
Promotion
Warehousing
Wholesaling
Retailing
The most flexible element of marketing mix which can be changed quickly is:
97. Select correct option:
Promotion
8/8/2019 Mkt501 Midterm Quizes
53/57
Price
Place
Product
Which of the following explains the description of the product?
98. Select correct option:
Brand
Container
Labeling
Packaging
Critical path analysis is useful at which stage of the product development Process?
99. Select correct option:
Commercialization
Concept development
Beta testing
Business Analysis
Which of the following sets floor for the price that company can charge for its product?
100. Select correct option:
Product
Premium
Promotion
Cost
Price is the only element in the marketing mix that produces:
101. Select correct option:
8/8/2019 Mkt501 Midterm Quizes
54/57
Fixed cost
Expense
Variable cost
Revenue
In which of the following company specifically creates a brand to counter a competitive threat?
102. Select correct option:
Fighting brand
Co-brand
Family brand
Individual brand
Identify the type of packaging for ice creams.
103. Select correct option:
Primary packaging
Secondary packaging
Transport packaging
Decorative packaging
Which of the following is used to test the customer preference about the new product
design?
104. Select correct option:
Concept testing
Conjoint analysis
Beta testing
Business Analysis
8/8/2019 Mkt501 Midterm Quizes
55/57
Identify the commercialization decision which involves decisions regarding launch of product in single or
multiple localities?
105. Select correct option:
Why to launch the product?
How to launch the product?
Where to launch the product?
When to launch the product?
A firm is developing a new product and has placed the advertisement of the product. The firm is at
which stage of the new product development process?
106.
Select correct option:
Commercialization
Concept development
Beta testing
Business Analysis
The price of an executive is:
107. Select correct option:
Premium
Cost
Salary
Wage
Which of the following is also called as prestige price?
108. Select correct option:
Skimming price
Penetration price
Psychological price
8/8/2019 Mkt501 Midterm Quizes
56/57
Premium price
At which of the following stage of consumer adoption process the consumer decides whether to use the
product or not?
109. Select correct option:
Awareness
Interest
Trial
Evaluation
Which of the following involves designing and manufacturing the container or wrapper for a product?
110. Select correct option:
Labeling
Branding
Product line
Packaging
Idea-reducing stage of new product development process is called:
111. Select correct option:
Concept development
Product concept
Idea screening
Idea generation
Which of the following takes place at retailers end?
112. Select correct option:
Promotion
Placing
8/8/2019 Mkt501 Midterm Quizes
57/57
Pricing
Exchange
During which stage of new product development does the firm consider profitability?
113. Select correct option:
Idea generation
Business analysis
Market testing
Product development
Which of the following element of marketing mix customer analyzes at the last, taking a decision of
buying a particular product?
114. Select correct option:
Promotion
Place
Price
Product
In which of the following company introduces new brand names under the same product category?
115. Select correct option:
Multibrands
Brand extension
Line extension
New brands