MKT 571 Week 4 Quiz

What is an ultimate form of foreign involvement?

Direct ownership

Foreign investment

Foreign trade

Direct investment

 What is the practice that allows companies to maximize their market share by believing a higher sales volume will lead to lower unit costs and higher long-run profit while assuming the market price is sensitive?

Sensitive pricing

Target pricing

Market-penetration pricing

Market skimming

 Which strategy is appropriate when there is low brand loyalty in a category and brand choice is made in the store?

Side pull strategy

Pull strategy

Downward strategy

Push strategy

 Which type of distribution relies on some intermediaries willing to carry a particular product?

Strategic distribution

Marketing distribution

Planned distribution

Selective distribution

 

What type of system does a firm employ to decide about the most critical decisions management faces?

Advertising strategic system

Pulling system

Pushing system

Marketing channel system

 What type of marketing channel consists of an independent producer, wholesaler(s), and retailer(s)?

Rectangular marketing system

Horizontal marketing system

Conventional marketing system

Vertical marketing system

 Which strategy uses the manufacturer’s advertising, promotion, and other forms of communication to persuade consumers?

Push strategy

Downward strategy

Pull strategy

Upward strategy

 What type of distribution places the goods or services in as many outlets as possible?

Marketing distribution

Exclusive distribution

Selective distribution

Intensive distribution

 

When companies estimate the demand and costs associated with alternative prices, they will choose the price that produces

negative current profit

maximum current profit

break-even current profit

lowest current profit

 Which agreements are not necessarily illegal, but they do violate U. S. law if they tend to lessen competition substantially?

Promising agreements

Marketing agreements

Tying agreements

Loosening agreements

 What takes place when dealers purchase some or all of a product line?

Forcing by brand

Part-line forcing

Full-line forcing

Half-line forcing

 What type of deal takes place when the seller receives some percentage of the payment in cash and the rest in products?

Barter

Free trade

Compensation deal

Offset

 

What mode of entry is it when local and foreign investors share ownership and control?

Sole proprietor

Foreign investment

Direct investment

Joint venture

 Which marketing system is another channel development in which two or more companies put together resources to exploit an emerging market opportunity?

Conventional marketing system

Strategic marketing system

Vertical marketing system

Horizontal marketing system

 What form describes a buyer and seller directly exchanging goods with no money and no third party involved?

Sale

Barter

Offset

Auction

 What type of marketing system includes the producer, wholesaler(s), and retailer(s) acting as a unified system?

Vertical marketing system

Horizontal marketing system

Triangular marketing system

Rectangular marketing system

 

When the number of intermediaries are severely limited, this means an

inclusive distribution

strategic distribution

marketing distribution

exclusive distribution

 Which companies have launched a website without any previous existence as a firm?

Brick-and-click

Employee-centered companies

Pure-click companies

Customer-centered companies

Companies are pursuing which objective when they start with prices high and slowly drop them over time?

Market pricing

Market skimming

Focusing on market share

Market tactics

 When a seller agrees to accept partial payment of products manufactured with the supplied equipment it is called

price adaptation

trade agreements

buyback arrangement

free trade agreements

 

What is a simple way to engage in international marketing?

Licensing

Cultural attainment

Travel abroad

Communications