- 1. MKT 421Click Here To Buy The Tutorial1) For Tesla, a new
firm that makes an electric sports car, estimating how many
competitors willmake electric vehicles and what kinds they will
make, is: A. An example of the micro-macro dilemma. B. One of the
universal functions of innovation. C. A part of marketing. D. A
production activity.2) Predicting what types of bicycles different
customers will want and deciding which of thesecustomers the
business will try to satisfy are activities a firm should do as
part of A. Marketing. B. Production. C. Making goods or performing
services. D. A command economy.
2. 3) Which of the following statements best describes the
modern view of marketing?A. Marketing is concerned with generating
a single exchange between a firm and acustomer.B. The job of
marketing is to get rid of whatever the company is producing.C.
Marketing begins with anticipating potential customer needs.D.
Marketing should take over production, accounting, and financial
services within afirm.4) Professional Dental Supply has been
successfully selling dental instruments to dentists forthe past 20
years, and has developed strong customer relations. When looking
for newmarketing opportunities, Professional Dental Supply will
most likely look first atA. Market development.B. Market
penetration.C. Product development.D. Diversification.5) Which of
the following statements regarding marketing strategies is FALSE?
A. Developing successful marketing strategies does not need to be a
hit-or-missproposition. 3. B. It is useful to think of the
marketing strategy planning process as a narrowing-downprocess. C.
These strategies require decisions about the specific customers the
firm will targetand the marketing mix the firm will develop to
appeal to that target market.D. These strategies must meet the
needs of target customers, and a firm is likely to geta competitive
advantage if it just meets needs in the same way as some other
firm.6) To compete more successfully with its many competitors
offering packaged cookies, FamousAmos added its own line of extra
chunky premium cookies. This seems to be an effort at: A. Market
development. B. Combination. C. Product development. D. Market
penetration.7) Product is NOT concerned with: A. Branding. B.
Packaging. C. Wholesale price. D. Quality level.8) Which of the
following is true? 4. A. The product P in the marketing mix stands
for both physical goods and services. B. The product P in the
marketing mix stands for both physical goods and tangible C. The
product P in the marketing mix stands for only tangible
merchandise. D. The product P in the marketing mix stands for only
physical goods.9) The four Ps of a marketing mix are: A. Promotion,
Production, Price, and People B. Product, Place, Promotion, and
Price C. Product, Price, Promotion, and Profit D. Production,
Personnel, Price, and Physical Distribution10) A firms decisions
regarding channel type, market exposure, and kinds of
intermediarieswould fall under the marketing mix variable of A.
Place. B. Price. C. Promotion. D. Product. 5. 11) Hewlett-Packard
sells personal computers through specialty computer stores,
electronicssuperstores, and its own Internet site. The marketing
mix variable that is being considered hereis: A. Promotional. B.
Placement. C. Product. D. Pricing.12) Dell, Inc. wants to offer
customers televisions in addition to computers. This is a change
intheir _____________________ A. promotional. B. product. C.
personnel. D. pricing.13) Which of the following is part of a
complete marketing plan? A. Competitors marketing strategies. B.
What company resources (costs) are required and at what rate. C.
How different marketing mixes (for different target markets) relate
to each other. D. All of these. 6. 14) A marketing plan is: A. A
marketing strategy. B. A target market and a related marketing mix.
C. A marketing strategyplus the time-related details for carrying
it out. D. A marketing program.15) Which of the following would
probably NOT be in a proposed marketing plan? A. A statement of how
frequently the design of the website will be changed. B. A
description of the target market and marketing mix. C. Expected
sales and profit results. D. A list of what company resources
(costs) would be required.16) Marketing strategy planners should
recognize that: A. Mass marketing is often very effective and
desirable. B. Target marketing is not limited to small market
segments.C. Large firms like General Electric, Target, and Procter
& Gamble are too large to aimat clearly defined markets. 7. D.
Target markets should not be large and spread out.17) Good
marketing strategy planners know that: A. Target marketing does not
limit one to small market segments. B. The terms mass marketing and
mass marketer mean basically the same thing. C. Mass marketing is
often very desirable and effective.D. Firms like Nabisco and
WalMart are too large to aim at clearly defined targetmarkets.18)
Target marketing, in contrast to mass marketing, A. Assumes that
all customers are basically the same. B. Focuses on fairly
homogeneous market segments. C. Ignores markets that are large and
spread out. D. Is limited to small market segments.19)
______________ is the process of naming broad product-markets and
then segmentingthese broad product-markets in order to select
target markets and develop suitable marketingmixes. A. Market
segmentation 8. B. Diversification C. Mass marketing D. Market
positioning20) The process of naming broad product-markets and then
segmenting them in order to selecttarget markets and develop
suitable marketing mixes is called: A. Market segmentation. B.
Market development. C. Market penetration. D. Market research.21)
Clustering techniques applied to segmenting markets A. Usually
require computers to group people based on data from market
research. B. Remove the need for managerial judgment. C. Eliminate
the need for marketing managers to specify in advance what
dimensionsmight be relevant for grouping consumers. D. All of the
above are true.22) A ______________ is an organized way of
continually gathering and analyzing data to getinformation to help
marketing managers make ongoing decisions. 9. A. Marketing model B.
Marketing research project C. Marketing information system D.
Marketing research department23) Procedures that develop and
analyze new information to help marketing managers makedecisions
are called: A. Operational planning. B. Analytical research. C.
Strategy planning. D. Marketing research.24) ________________
________________ utilizes qualitative and quantitative
analysisprocedures to help marketing managers make more informed
decisions. A. Marketing processing. B. Marketing structure. C.
Marketing planning. D. Marketing research. 10. 25) The part of the
relevant population that is surveyed by a researcher is called the:
A. Focal group. B. Target population. C. Representative group. D.
Sample.26) One of the major disadvantages of the focus group
interview approach is that A. It is difficult to measure the
results objectively. B. It is difficult to get in-depth information
about the research topic. C. Ideas generated by the group cannot be
tested later with other research. D. There is no interviewer, so
the research questions may not be answered.27) Marketing research
which seeks structured responses that can be summarized is called:
A. Quantitative research. B. Qualitative research. C. Focus group
research. D. Situation analysis research. 11. 28) The attitudes and
behavior patterns of people are part of the A. Social and cultural
environment. B. Competitive environment. C. Political environment.
D. Firms resources and objectives.29) A small manufacturing firm
has just experienced a rapid drop in sales. The marketingmanager
thinks that he knows what the problem is and has been carefully
analyzing secondarydata to check his thinking. His next step should
be to: A. Develop a formal research project to gather primary data.
B. Conduct informal discussion with outsiders, including
intermediaries, to see if he hascorrectly defined the problem. C.
Conduct an experiment. D. Develop a hypothesis and predict the
future behavior of sales.30) Which of the following statements
about consumer products is true?A. Shopping products are those
products for which customers usually want to useroutinized buying
behavior. B. Specialty products are those that customers usually
are least willing to search for. C. Convenience products are those
that customers want to buy at the lowest possibleprice. 12. D.
Unsought products are not shopped for at all.31) The first step in
market segmentation should be: A. Evaluating what segment(s) you
currently serve. B. Finding a demographic group likely to use your
products. C. Deciding what new product you could develop. D.
Defining some broad product-markets where you may be able to
operate profitably.32) Which is the first step in market
segmentation? A. Clustering people with similar needs into a market
segment. B. Finding one or two demographic characteristics to
divide up the whole mass market. C. Naming a broad product-market
of interest to the firm. D. Evaluating market segments to determine
if they are large enough.33) ______________ is the process of
naming broad product-markets and then segmentingthese broad
product-markets in order to select target markets and develop
suitable marketingmixes. 13. A. Strategic planning B. Market
segmentation C. Mass marketing D. Market positioning34) Which of
the following is a DEMOGRAPHIC segmenting dimension? A. Brand
familiarity. B. Rate of use. C. Type of problem solving. D. Family
life cycle.35) Tom and Sally Jones are preparing to purchase a new
car. He currently has a Toyota Camryand she has a Honda Accord.
They now have two children under age 5, so they plan to trade
inSallys car to purchase a minivan. Sally and Tom decided on a
Honda Odyssey because Sally isfamiliar with Hondas and thinks they
are very reliable. In this purchase situation, Tom andSallys family
life cycle stage is a _____________ segmentation dimension, and the
benefit Sallyseeks (reliability) is a _____________ segmentation
dimension. A. Demographic; behavioral. B. Geographic; demographic.
C. Geographic; behavioral. D. Demographic; geographic. 14. 36)
Which of the following is NOT one of the texts product life cycle
stages? A. Market penetration B. Market maturity C. Market
introduction D. Market growth37) An industrys sales have leveled
off and profits are declining in oligopolistic
competition.Consumers see competing products as homogeneous.
Several firms have dropped out of theindustry, but a new one
entered recently. Firms in the industry are trying to avoid
price-cuttingby spending on persuasive advertising. These firms are
competing in which stage of the productlife cycle? A. Market
maturity B. Market growth C. Market development D. Market
introduction38) Regarding product life cycles, which of the
following is NOT true?A. The level of promotion usually decreases
in market maturity because there is lessrevenue to cover the cost.
B. Industry profits are likely to level off or decline before sales
level off. 15. C. Many close substitutes are usually competing in
the market maturity stage. D. It is usually expensive for a new
firm to enter in the market maturity stage.39) Cargill, Inc. is
finally earning a profit on the unique product it introduced 6
months ago.Cargills advertising is both informative and persuasive.
Much money is being spent on Placedevelopment. There is little
price competition, although several competitors have come outwith
reasonable imitations. Total industry sales and profits are both
rising. In which stage of theproduct life cycle is Cargill
operating? A. Market introduction B. Market growth C. Sales decline
D. Market maturity40) Typically the _____ is responsible for
building good distribution channels and implementingplace policies.
A. Sales manager B. Public relations manager C. Advertising manager
D. Human resources manager 16. 41) SGCA is having a sales contest
to encourage retailers to quickly reduce the inventory ofSuperGamer
computers. Retailers with the highest sales during the next month
win an expensepaid trip to a special dealer meeting at a resort in
Hawaii. This isA. An example of cooperative advertising.B. Probably
illegal because it might encourage price competition among
retailers.C. The type of promotion that continues to impact sales
even after the promotion isover.D. An example of a producer using
sales promotion in the channel.42) Price reductions given to
channel members to encourage them to advertise or otherwisepromote
a firms products locally are:A. Brokerage allowances.B. Advertising
allowances.C. Quantity discounts.D. Push money allowances.43)
Nantucket Hammocks, Inc. uses dealer incentives, discounts, and
sales contests in order toencourage retailers to give special
attention to selling its products. Nantucket Hammocks isusingA. A
corporate channel system.B. Pushing. 17. C. Exclusive distribution.
D. Dual distribution.44) American Tourister, Inc.a producer of
luggageis planning to introduce a new productline. The marketing
manager is having her sales force call on retailers to explain
AmericanTouristers consumer advertising plans, the unique features
of the new luggage, how thedistributors can best promote it, and
what sales volume and profit margins they can reasonablyexpect.
This is an example of: A. Intensive distribution. B. A pushing
policy. C. A pulling policy. D. Selective distribution.45) A
producer using very aggressive promotion to get final consumers to
ask intermediaries fora new product has: A. A target marketing
policy. B. A pushing policy. C. A pulling policy D. A selective
distribution policy.46) Positioning analysis 18. A. Is not a
product-oriented approach. B. Shows that managers and customers
usually view present brands similarly. C. Helps managers understand
the actual characteristics of their products. D. Is a visual aid to
understanding a product-market.47) Quality Ceramic, Inc. (QCI)
defined five submarkets within its broad product-market. Toobtain
some economies of scale, QCI decided NOT to offer each of the
submarkets a differentmarketing mix. Instead, it selected two
submarkets whose needs are fairly similar, and iscounting on
promotion and minor product differences to make its one basic
marketing mixappeal to both submarkets. QCI is using the A. Single
target market approach B. Mass marketing approach. C. Combined
target market approach. D. Multiple target market approach.48)
Which of the following statements about positioning is NOT TRUE? A.
It refers to how customers think about proposed or present brands
in a market. B. It helps marketing managers know how customers view
the firms offering. C. It often makes use of techniques such as
perceptual mapping.D. Positioning issues are especially important
when competitors in a market are verydissimilar. 19. 49) When a
company grows globally, this is an example of: A. Product
development. B. Market penetration. C. Market development D.
Diversification.50) Which of the following is NOT a trend affecting
marketing strategy planning in the area ofinternational marketing?
A. More attention to exporting by small companies. B. Decreasing
role of airfreight. C. Tensions between have and have-not cultures.
D. Global communication over the Internet.51) A _____ is a market
with very similar needs and sellers offering various close
substituteways of satisfying those needs. A. Standard market B.
Product-market C. Generic market 20. D. Target market52) Identify
the incorrect statement about sales promotions. A. Sales promotions
can be used as tools to overcome consumer price resistance.B. The
availability of more ad agencies and specialists has spurred growth
in salespromotions. C. Sales promotions have increased because of
competition in emerging markets. D. Changes in technology have made
sales promotions more efficient.53) It is usually the _________
job, perhaps with help from specialists in technology, to
decidewhat types of sales technology tools are needed and how they
will be used. A. Procurement managers B. Marketing executives C.
Sales managers D. Purchasing managers54) Which of the following is
a key trend affecting marketing strategy planning? A. Slower
new-product development. B. Less use of technology in personal
selling. 21. C. Senior and ethnic submarkets are getting smaller.
D. Growth of marketing information systems.55) Which of the
following statements about ethical behavior in business is true? A.
The legal environment sets the maximum standards of ethical
behavior. B. The legal environment sets the minimum standards of
ethical behavior C. The legal environment sets the highest
standards of ethical behavior. D. The legal environment sets the
normative standards of ethical behavior.56) Many Internet sites,
such as Autobytel.com and Edmunds.com, have extensive
informationabout the prices of new and used vehicles that anyone
can use for free. In light of theavailability of this information,
what is the responsibility of consumers to use it? A. Consumers
have a responsibility to use the information and be smarter
customers. B. Consumers can use it, but should not feel a
responsibility to do so. C. Consumers should not use it because it
gives them an unfair advantage over cardealers. D. Consumers should
not trust any information they receive from any source exceptthe
government.57) The future poses many challenges for marketing
managers because: 22. A. The marketing concept has become
obsolete.B. It is marketing managers who have full responsibility
to preserve our macro-marketing system. C. New technologies are
making it easier to abuse consumers rights to privacy. D. Social
responsibility applies only to firmsnot to consumers