INTRODUCTION

Project is useful to know about the organization in depth and also it is useful

in developing our knowledge about an organization. It is done to improve the skills

and knowledge of ourselves. Practical exposure is gained through summer project.

During the project duration we are exposed to various departments like finance,

production, service and manufacturing departments and we are practically thought

about the working condition and nature of class. Each company differs in their way of

working condition and rules and regulation, so it a chance for the students like us to

get a chance of facing the organisation before we get into a job. This in turn makes the

students to aware of the organizations culture and makes them to work under any

pressure. This moulds them into a perfect employee of an organisation.

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INDUSTRY PROFILE

Wet grinder, a grinder used with water. Wet grinders have a wide application in

industry, workshops, and commercial and domestic kitchens throughout Africa and Asia.

Kitchen wet grinders are very popular tools in the South Indian kitchen used to make paste

out of soaked grains and lentils.

At one time, a wet grinder consisted of a large rock with a hole in it, where a

cylindrical rock with a wooden handle fit in. The grain and lentil mixture was poured in with

water and the cylinder rotated by the handle on the top to grind the food together. The

ground paste is used for various food items like idli, dosa, sevai and vada.

The evolution of grinders has a dramatic change in the working. The earlier form of

wet grinder called "Attan Kallu" used mechanical energy in which the user had to rotate the

top stone called "Kullavi" to grind the medium. The invention of electricity led to the

development of electric-powered wet grinders. By this invention, the powered wet grinders

have both the top and the base stone rotating. These electric models were first introduced

in restaurants, and later moved into the home.

Most modern models still have stone components for the grinding action. The stone

is usually granite. The old manual grinding stones used to be refinished for better results.

Modern stones usually don't need refinishing, as they last much longer.

Despite these advances in bringing technology into Indian kitchens, there are

limitations.

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COMPANY PROFILE

SOWBAGHYA leading the market over 3 decades offering quality solutions to the

houses in the state of Tamil Nadu. It is the first ISO 9002 certified Wet Grinder

Company, now offering the most versatile wet grinders and other heavy duty kitchen

machines for commercial application. It is ideally designed for the use in Hotels,

Canteens and all other cooking industries...

These Kitchen appliances comes to you after years of R&D and are made of

high quality precision components, motor to give long years of trouble free service.

These labour saving & utility oriented appliances are the preferred choice of today's

chefs. It comes in various models & sizes to suit the needs of the end users.

About the Product

The design of SOWBAGHYA was inspired and perfected by the most

demanding customers who insist on the best value for their money with its refined design

that takes care of every aspect of faultless wet grinding. The motors are designed to

ensure trouble free and smooth operation with low power consumption. One can

experience wonderful after sales service from SOWBAGHYA.

Exports

SOWBAGHYA Wet Grinders have made a significant impact in the export market

also. Products of all kinds’ regular, tilting and table top models are exported to

SINGAPORE and MALAYSIA . Also available in 110 volts for the use in AMERICA &

CANADA.

Factory

Nearly 500 people are working in the factory. The factory is located at Erode

in Tamil Nadu. SOWBAGHYA has 250 dealers all over Tamil Nadu.

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QUALITY POLICY

SOWBAGHYA is committed to provide products and services that satisfy the ever growing

needs and requirements of the customers.

All the employees of Sowbaghya are actively involved and trained in effectively implementing the

quality Management system.

All the employees are motivated to adopt zero defect culture in their marketing and services functions

thus enabling continual improvement of all the business parameters.

TECHNOLGY USED

The technical aspects of manufacturing process of Wet Grinders. After all we

should know the basic technical details of the product which we use in our day-to-day life.

Process of Manufacture

Manufacture of wet grinders includes the manufacture of the following items,

their assembly and testing.

Shafts and other bar components.

Machining of die cast components.

Shafts and other bar components are manufactured from stainless steel bar with the help of

precision automatic lathes grinding etc., Die casting items such as housing for gear box

and cover are obtained from third parties and finishing is done in the plant.

The grinding stone in sowbaghya grinders are carefully shaped with uniform grains with

the best stones from Uthukuli. Various components used in the process are of good quality

to ensure highly reliable output. Sowbaghya grinders are "Built With Care, Built For

Performance".

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PRODUCT PROFILE

There are various products available in Sowbaghya Company; mainly they focus on

customer satisfaction and quality improvement.

In this company the products have been classified majorly into two heads, they are:

Domestic products

Commercial products

Domestic products:

It covers and targets only the households, and satisfies the normal

public, they are various domestic products available to satisfy the people accordingly to their

usage, they provide products to small family comprising 3 members to joint family consisting

of 10 to 15 members.

They have grouped the domestic products as:

Conventional grinders

This type of grinder as further classified into two types:

Mica body

Features:

Conventional sturdy model

Stainless steel

Features:

Conventional sturdy model

High class stainless steel makes cleaning easy

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Tilting grinders

It has only one model, it capacity is 2lts, 1/4th HP, 180watts, 1440 RPM.

Features:

Easy to handle

Easy to clean

Easy to collect the flour

Tabletop grinders

This type of grinder has a few types of models, they has 1/5 th HP, 150watts,

960 RPM, and its capacity from 1.25lts to 2lts. The four models of tabletop grinders

are as follows

SAKTHI

Features:

Easy to handle

Easy to clean

Perfect tabletop with multiple utility

Available in two colours

Attachments:

Food processor

Citrus juicer

Atta kneader

Coconut scraper

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MAA

Features:

Unique design with high quality components

Easy to handle

Easy to clean

Less electrical consumption

Attachments:

Atta kneader

Coconut scraper

SWATHI

Features:

Unique lock design

Easy to add the medium and check the process

Exclusive transparent lid to check the process

Easy to handle

Attachments:

Atta kneader

Coconut scraper

Tabletop tilting grinders

It has only one model, its capacity is 1kg, 96watts, 960 RPM with single

phase.

Features:

Sleek design that adds glamour to your kitchen

Table top cum tilting model

24months product warranty

7

Commercial products:

It targets only the business people, who produce large quantity of food stuffs, they are

various commercial products available to satisfy the business people accordingly to their

usage, and they provide products to big organizations to medium companies’ ranges from

5kgs to 40kgs.

They have grouped the commercial products as:

Wet grinders:

It has only one model, its capacity is 3 – 45 liters, and it has 12month

warranty.

Tilting grinder:

It has only one model, its capacity is 5 – 20 litters, and it has 12month

warranty

Features

Functional utility oriented design

Operates without vibration and noise

Pair of cylindrical rollers and high quality stainless steel drum are

detachable

Tilting facility with exclusively designed locking system

Atta kneader

It has only one model, itscapacityis540kgs, and it has 12month warranty.

Features

Kneads dough softly within 7 minutes

High torque motor for superior performance

Heavy duty reduction gear system enables smooth, long life and broke

system for speed control

The kneading arm and base drum are made of stainless steel

8

Coconut scrapper:

It has only one model, its capacity is 40 – 60 coconuts/ hour, and it has

12month warranty

Features

Housed in high quality stainless steel body

High powered motor

Low power consumption

Vegetable cutter:

It has only one model, its capacity is above 60kgs/ hour, and it has 12month

warranty

Features

Made of non corrosive materials

Choice of different blades to suit different types of cutting

Potato peeler:

It has only one model, its capacity is 5 – 10kgs, and it has 12month warranty

Features

made from rust proof premium quality components

containers are pasted with abrasive stone chips for quicker peeling

high speed motor with high R.P.M

COMPETITORS PROFILE

9

The following are the competitors of SOWBAGHYA CO LTD.,

Preethi Mixer Grinder

Starting out in the year 1978 Maya Appliances owner of the Preethi range of

home appliances is today a dominant manufacturer of mixer grinders in every

market it is present in India.

No.1 mixie manufacture in the country. Present in over 9 million homes.

More than 7000 dealers, 400 authorized service centre, 70 customers care

centre, 83 distributors.

Export to USA, Canada, Middle east, Sri lanka, Indonesia.

The company relies on its core values of consumer trust, ethics in business

practices and quality in products and services.

The mission at MAL remains to improve the family's quality of life through

the superior quality and efficiency of its home appliances.

Butterfly Mixer Grinder

The Butterfly Group, Pioneers in Stainless Steel Appliances started operations

four decades ago.

The company was the first in India, to introduce Stainless Steel Pressure

Cookers and Vacuum Flasks, and acquire the ISO 9002 certification, in the

LPG and Mixie divisions.

Today, Butterfly manufactures a comprehensive range of home appliances,

kitchen products and cookware.

Butterfly products are also exported to the United Kingdom, Canada,

Australia, Japan, Middle East and the East Asian Countries, among others.

10

The Success of Butterfly is attributed to its customer orientation. Serving the

customer with the finest quality products and adapting to the changing needs

and a taste of customers has been the Company’s primary motive.

Prestige Mixer Grinder

Over the past five decades TTK Prestige Limited, has emerged as India’s

largest kitchen appliances company catering to the needs of home makers in

the country. 

TTK Prestige Limited also offers Modular Kitchen solutions with the widest

range of options in terms of design, choice of materials, accessories and

hardware.

TTK Prestige Limited is also the first Kitchenware Company in India to

receive the ISO 9001 Certification and the PED/CE Certification by TUV,

Germany.

Prestige has been awarded with Selected “Super Brand” validated by

Consumers and also it is the most preferred brand in Kitchenware segment.

TTK Prestige Limited exports its products to USA, Europe, South Africa,

Kenya, Australia, Singapore, Middle East, Sri Lanka and many other

countries.

Products manufactured by TTK Prestige Limited meets every relevant global

standard such as CE, GS, UL etc.

Premier Mixer Grinder

Established in 1974, the Group has maintained steady and impressive growth.

The Premier range covers almost the entire requirements of a modern kitchen.

This can be seen by the fact that we manufacture over 32 products. 

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The success of Premier can be attributed to several factors. The most

significant being the vast reservoir of well trained, highly motivated team of

over 400 professionals and technicians.

Our products are available off-the-shelf in quality conscious markets that

include Europe, West Asia, South East Asia and Australia. Further still, we are

at an advanced stage of penetrating other international markets with potential,

like America and Africa. 

Finally, the successful performance of Premier over the years has led us to

draw a major conclusion “Quality pays any who respects it”

CLIENT PROFILE

1. A.D.P.T Nidhi Kalyana Mandapam Alandur,Chennai-600016

2. AB Resorts & Restaurants Purasawalkam ,Chennai-600007

3. Abirami Residency -,--0

4. Adyar Ananda Bhavan Adyar,Chennai-600020

5. Adyar Anandha Bavan Velachery,Chennai-600042

6. AGRO MACH INDUSTRIES SANATHNAGAR,HYDERABAD-18

7. Air Force Station Tambaram,Chennai -600046

8. Airtech Equipment System Porur,Chennai -600116

9. Akshaya Bavan CV Naidu Salai,Thiruvallur-602001

10. Alliances Trans Kilpauk,Chennai-600010

11. Amarthaval Exports Mannady,Chennai -600001

12. Ambica Agarbathi Vadapalani,Chennai-600026

13. Anand Kumar P. Ullagaram,Chennai-600091

14. Anandham Women Hostel -,Sholinganallur-0

15. Anbu Garden Restautrant Old Pallavaram,Chennai-0

16. Andhra Social and Cultural Associations T Nagar,Chennai-600017

17. Ankitha Foods Anna Nagar West Extn,Chennai-600050

18. Anna University Chrompet,Chennai-600044

12

19. Annamiah Catering Needs Gorimedu,Puducherry-605006

20. Anthony North Bharathayar Nagar,Ennore-600057

21. Antony Raj Nungambakkam,Chennai-600034

22. AOC Tambaram,Chennai-600046

23. Apollo Hospitals Enterprises Limited -,Chennai-600006

24. Apollo Speciality Hospitals K K Nagar,Madurai-625020

25. Archana Fast Foods T Nagar,Chennai-600017

26. Arusuvai Arasu caterer P Ltd Mayajal,Chennai-600041

27. Arusuvai Arasu caterer P Ltd TNagar,Chennai-600017

28. Asokkaran Ariyanayagam KENT,London BR15QW-0

29. Baby Traders Mayiladurai,--609001

30. Baghyalakshmi. B Keragambakkam,Chennai-602101

31. Bala Subramania Moorthy -,Chennai-600078

32. Balaji Agencies West Mambalam,Chennai-600033

33. Bharat Heavy Electricals Limited -,Ranipet-632406

34. C Jayabharathi Avvai Nagar,Chennai-600094

35. CC Foods Network (P) Ltd -,Chennai-0

36. Ceebros Hotel P Ltd Teynampet,Chennai-600018

37. Ceebros Hotel Private Limited Raja Annamalaipuram ,Chennai-600028

38. Celebrity Fashions Limited Tambaram,Chennai-600045

39. Chellamani & Co -,Madurai-625001

40. Chennai Container Terminal Pvt Ltd Rajaji Salai,Chennai -600001

41. CHENNAI FOODS Thirumazhisai,Chennai-602107

42. Chennai Lions Charitable Trust T Nagar,Chennai-600017

43. Chennai Radha Engineering Works (P) Limited CAMP AT CHENNAI,Chennai-

600083

44. Chidambaram Fishnets Pvt Ltd -,Sriperumbathur Taluk-602109

45. Chief Manager Training Kymore Dist,Katni MP CAMP AT CHENNAI-483880

46. CIPET Guindy,Chennai-600032

47. Classic International Egmore,Chennai-600008

48. Comfort Inn Marina Towers Egmore ,Chennai -600008

49. Cosmopolitan Club Annasalai,Chennai-600002

50. Crescent Park Nungambakkam,Chennai-600034

51. Data Udipi Hotel Kodambakkam ,Chennai-600024

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52. Data Udipi Hotel Kodambakkam ,Chennai-600024

53. Divya Hari Alwarpet,Chennai-600018

54. Durai Babu Madambakkam,Chennai-600073

55. DY.CMM/SHELL DEPOT Villivakkam,Chennai-600038

56. Easy Cook Grains -,--0

57. EC Software Shenoy Nagar,Chennai-600030

58. Gayathiry Tiffin Center T Nagar,Chennai-600017

59. Grace International Pvt Ltd T Nagar,Chennai-600017

60. Hindustan Coca Cola Beverages Private Limited Nemam Post,Thiruvallur-602107

AWARDS AND REWARDS

1. Across World Quality International

Quality management excellence awards 19th Dec2007.

For effective implementing of ISO 9001-2000 standards for continual improvement of

product and service quality.

Becoming market leader.

First wet grinder manufactures in the WORLD to be awarded ISO 9001:2000

certification.

2. All India Radio & Electronics Association

SOWBAGHYA is a life member of the association.

3. Daily Thanthi

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Won 1st prize of customer service and quality

“Winning isn’t getting head of others. It’s getting head of yourself”

ORGANISATION STRUCTURE

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Asst. General

Manager

HR Manager Production

Manager

Service Manager

Finance Manager Quality Dept Maintenance Dept

MANAGING DIRECTOR

OBJECTIVES OF THE STUDY

Primary Objective

To study the overall performance of SOWBAGHYA CO LTD.

Secondary Objective

The secondary objective of the research is to find the image of the company

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Among the customers.

Analyzing the Organization performance.

Identifying the activities of all departments.

Determine relative quality perception of SOWBAHYA.

NEED FOR STUDY

To study the functions of the different department

To analyse the company activities

The main purpose of the study is to know the overall performance of the company.

The company needs to know the critical areas.

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To identify the best source through when the company can produce good quality

products at reasonable costs.

To know the service offered to the public

SCOPE OF THE STUDY

The present study brings out the overall performance of SOWBAGHYA Company.

It can be safely established that the present study may be taken as a guiding parameter

for the company to invest in right areas and to develop the production and increase

profits.

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This study helps to extract knowledge about the functions of individual departments.

DEPARTMENT STRUCTURE

The following departments prevailing in SOWBAGHYA Company and its activities

are listed below as follows.

FINANCE DEPARTMENT

SERVICE DEPARTMENT

HUMAN RESOURCE DEPARTMENT

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PRODUCTION DEPARTMENT

Finance Dept

The finance department takes responsibility for organising the financial and

accounting affairs including the preparation and presentation of appropriate accounts, and the

provision of financial information for managers. The main areas covered by the financial

department include:

1. Book keeping procedures.

Keeping records of the purchases and sales made by a business as well

as capital spending. These records today are typically kept on computer files. But we

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FINANCE MANAGER

ASST. MANAGER

FIELD EXECUTIVEFIELD EXECUTIVE

still use the term ledger entries to refer to the days when all financial transactions were

carefully recorded in thick books (ledgers).

2. Creating a balance sheet and profit and loss account.

Financial statements need to be produced at given time intervals, for example at

the end of each financial year. Trial balances are extracted from the ledger entries to

create a Balance Sheet showing the assets and liabilities of a business at the year end. In

addition, records of purchases and sales are totalled up to create a Profit and Loss (P&L)

account.

3. Providing management information.

Managers require ongoing financial information to enable them to make better

decisions. For example, they will want information about how much it costs to produce

a particular product or service, in order to assess how much to produce and whether it

might be more worthwhile to switch to making an alternative product.

4. Management of wages.

The wages section of the finance department will be responsible for calculating

the wages and salaries of employees and organising the collection of income

tax and national insurance for the Inland Revenue.

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5. Raising of finance.

The finance department will also be responsible for the technical details of how a

business raises finance e.g. through loans, and the repayment of interest on that finance.

In addition it will supervise the payment of dividends to shareholders.

Service Dept

Though many corporations view customer service departments as a cost centre rather

than a beneficial or profitable enterprise, these organizations often serve a multitude of roles.

From helping customers resolve questions to generating valuable data and even new sales,

customer service departments help boost the company's bottom line while retaining

customers and even garnering new business.

Customer Service

The primary duty of a customer service department, is to answer customer inquiries

and provide information about the company's products and services. When a customer places

an order, he may want to follow up with a live person to confirm the order or get answers to

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SERVICE MANAGER

WORKERS

OUTDOOR SERVICE EXECUTIVES

INDOOR SERVICE EXECUTIVES

questions about the product or service. Customer service departments typically meet this need

by providing a point of contact where customers can call, email or chat online with a live

person knowledgeable about company systems and practices.

Trouble Resolution

The Bureau of Labour and Statistics points out that, in some cases, customer

questions become complaints. If the company experiences difficulty fulfilling a customer's

order, or if the ordered product arrives broken, customer service agents may receive the

complaint. On occasion, the customer may express concern over treatment received from

another department within the company, a sales agent or personnel at a retail location; in

these situations, the customer service agent may bear responsibility for resolving the conflict

and smoothing the customer experience. Regardless of the trouble, customer service

departments become agents for customer retention during periods of customer frustration.

When a customer has a problem or complaint about an experience with the company, the

customer service department can help determine whether the customer grants the

organization return business or seeks service elsewhere.

Personnel Dept

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MANAGER

EXECUTIVES

ASST. MANAGER

Typically personnel work is concerned with:

1. The recruitment and selection of new employees, e.g. helping to prepare job

advertisements and job descriptions for new posts, and helping to organise the interview

process.

2. The induction of new employees where they are introduced to the company, and aspects of

the job they will be doing as well as essential requirements such as health and safety training.

3. Training and development. Training focuses on the needs of the organisation whereas

development is more concerned with identifying and meeting the needs of individual

employees.

4. Organising the appraisal process to identify development needs of employees.

5. Representing the organisation as a go between on disciplinary issues e.g. when a worker

has continuously been late for work. Dismissing and making workers redundant where

necessary.

6. Managing payment systems, although this will probably be the responsibility of a separate

payroll section.

7. Taking responsibility for the motivation of employees by outlining motivational work

practices.

8. Organising the termination of work, and retirement of employees, as well as job

redundancies where appropriate.

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TRANIEES

Nowadays the emphasis is on the Human Resources Department providing a service, which

enables many of the activities to be carried out by relevant departments within an

organisation but with support and guidance from Human Resources.

Production Dept

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PRODUCTION MANAGER

ASST. MANAGER

Production is the functional area responsible for turning inputs into finished outputs

through a series of production processes. The Production Manager is responsible for making

sure that raw materials are provided and made into finished goods effectively. Manager

must make sure that work is carried out smoothly, and must supervise procedures for

making work more efficient and more enjoyable.

Five production sub-functions

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WORKERS

SUPERVISORS TECHNICIANS

 The production function may be split into five sub-functions:

1. The production and planning department will set standards and targets for each section

of the production process. The quantity and quality of products coming off a production line

will be closely monitored. In businesses focusing on lean production, quality will be

monitored by all employees at every stage of production, rather than at the end as is the case

for businesses using a quality control approach.

2. The purchasing department will be responsible for providing the materials, components

and equipment required to keep the production process running smoothly. A vital aspect of

this role is ensuring stocks arrive on time and to the right quality.

3. The stores department will be responsible for stocking all the necessary tools, spares, raw

materials and equipment required to service the manufacturing process. Where sourcing is

unreliable, buffer stocks will need to be kept and the use of computerised stock

control systems helps keep stocks at a minimal but necessary level for production to

continue unhindered.

4. The design and technical support department will be responsible for researching new

products or modifications to existing ones, estimating costs for producing in different

quantities and by using different methods. It will also be responsible for the design and

testing of new product processes and product types, together with the development of

prototypes through to the final product. The technical support department may also be

responsible for work study and suggestions as to how working practices can be improved.

5. The works department will be concerned with the manufacture of products. This will

include the maintenance of the production line and other necessary repairs. The works

department may also have responsibility for quality control and inspection. 

FACILITIES OF THE EMPLOYEES

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There are many benefits and facilities offered to the employees of Sowbaghya mixer

grinder. Those benefits are follows:

Canteen

Petrol allowance

Food allowance on non working days

Medical allowance

Monthly transport allowance

Tour allowance

Mobile bills paid by the management

Two wheelers are provided for marketing people at management cost

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SWOT ANALYSIS

Strengths

Market leader in wet grinder industry.

Improving financial condition.

Strong dealer network.

Got customers across the globe.

Especially in USA and CANADA.

Committed and skilled staff.

Good customer service.

Weaknesses

Reducing customer satisfaction.

Weak distribution channel.

Fall in quality.

Lack of cooperation between departments.

Poor capital structures.

Decreasing profits.

Opportunities

Opportunities in other continent like EUROPE and AFRICA.

Increase in life of products will help to stand first in the industry.

Increase in quality will lead to high profit.

Benchmark concepts.

Threats

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Rise of raw materials like steel and other resources, will lead to increase in

manufacturing cost.

Increasing manufacturing cost will lead to increase in product.

Increasing competitors in mixer grinder industry.

Technological revolution.

DAILY REPORT (ANNEXURES):

1-7-10 to 9-7-10

The manager of sowbagya mixer grinder showed me all the departments in their

concern. And I was able to know about the company policies and rules. Introduction classes

was conducted for 7 days

12-7-10

I was been in the showroom and was analysing the customer behaviour and the sales carried

out.

13-7-10

I was into service department and could see the service offered by the company.

Different grinders have been serviced here, new grinders have been serviced of free of cost

and old grinder’s spare have been replaced by new ones.

14-7-10

I was into finance department the next day; it is quite interesting in finance

department, since they made me to entre all the vouchers in TALLY and the day went so on.

15-7-10

I was into finance departments and I wrote vouchers for the bills which purchased.

16-7-10

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I was into HR department and checked all the invoice bills till the day ends.

19-7-10

I was in M.D’s room till evening and attended some client’s calls and entered the

information which I got in the system. And collected some information regarding my project.

20 -7-10

I was been into stores departments throughout the day and entered the quantity of

grinders inflow and outflow .

21-7-10

I was into finance department and I wrote vouchers for the bills which was purchased

and spent by the employees and entered those vouchers in TALLY.

22-7-10

I was into finance department and I wrote vouchers for the bills which was purchased

and spent by the employees and entered those vouchers in TALLY.

23-7-10

I was into finance department and I wrote vouchers for the bills which was purchased

and spent by the employees and entered those vouchers in TALLY.

26-7-10

I was into finance department and I wrote vouchers for the bills which was purchased

and spent by the employees and entered those vouchers in TALLY.

27 -7-10

I was into finance department and I wrote vouchers for the bills which was purchased

and spent by the employees and entered those vouchers in TALLY. And collected some

clients profile for the project.

28 -7-10

I was into finance department and I wrote vouchers for the bills which was purchased

and spent by the employees and entered those vouchers in TALLY.

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29 -7-10

I was into finance department and I wrote vouchers for the bills which was purchased

and spent by the employees and entered those vouchers in TALLY.

30 -7-10

I was into finance department and I wrote vouchers for the bills which was purchased

and spent by the employees and entered those vouchers in TALLY.

FINDINGS

The brand image is in good position

It has a very less branches.

Scarcity of employees.

Qualified persons are not in the right designation.

No proper welfare facilities provided by the company.

No proper relationship between the superior and the lower level employees.

Employees are not satisfied with work times.

Improper location has been set up for sales.

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SUGGESTION AND RECOMMENDATION

The company is poor in exports; management should concentrate on improving export

sales.

Products should be enriched with offers in order to capture the market.

Location has to be improved, so that the working atmosphere, sales can be enhanced.

More number of branches has to be opened to improve sales.

Should maintain the documents properly so as to avoid confusion.

Sufficient persons have to be recruited for doing the jobs.

All the work should not be dumped to a single employee.

Attracting offers should be given to attract more profits.

Price of the products provided may be lowered in order to restore their position

among competitors.

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CONCLUSION

From the study it is clear SOWBAGHYA Company has much wide scope in the

markets and it can acquire more customers through effective marketing. It is understood from

the study that a more and more customers are willing to for the sowbaghya company products

than others.

The company should initiative consist effort to see that their products at places the

competitors products. So stay afloat in the intensive competition, the company should design

competitive strategies the retailers and their role in the sale of products play a prominent role.

So necessary attention should be paid them so they can contribute to the sale of products.

If the company strengthens its marketing team like sales development manager,

branch development manager, financial consultants etc., so that the public get quick and easy

exposure about the plan and they may go for buying in the company without any hesitation.

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