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Ad deconstructions (analysis)

Talk about yesterday’s comment in class

Return Midterms

Billboard on second and Patterson in BloomingtonPhoto taken 3/5/08 by Cierra Olivia Thomas-Williams

Gold Caster’s430 S Washington St

Bloomington, IN 47401(812) 332-1071

What does this billboard really say?

What is the problem with this ad (or is there one)?

Can you identify any ideologies at play within this ad?

NEWARK, N.J. -- A man pleaded guilty to aggravated manslaughter for fatally stabbing a 15-year-old lesbian in a fight at a bus stop.

Richard McCullough is likely to receive a prison sentence of 25 years or less for the May 2003 attack.

Sakia Gunn and four other girls were waiting at a bus stop at 3:30 a.m. when McCollough and another man drove up and asked if they wanted to go to a party.The girls responded that they were lesbians and were not interested. Authorities said the men began making homophobic insults, and a fight began, during which Gunn was stabbed.

McCullough, 30, had been charged under the state's bias crime statute, which gives stiffer penalties for crimes motivated by a victim's race, sexual orientation or nationality.That charge was dropped in exchange for Thursday's plea. McCullough could have been sentenced to 118 years if found guilty on all charges.

The judge set sentencing for April 21.

Associated PressFriday, March 4, 2005 / 05:23 PM

Miwok of the El Dorado

Rancheria

Genealogy of the Plains Miwok from

the Central Sacramento Valley,

California

Miwok Genocide and Cultural Extinction

• 1806 Spanish Expedition, first known contact

• 1811-1836 Systematic depopulation of Tribelets by missionaries;–Spanish and Mexican missionaries and conversion to Christianity and into slavery

• 1833 Plague devastated small remaining population

• 1850 Sutter gold rush and extinction of Miwok culture

• 1880 extinction of last “organized” tribe (who tried to settle in present day Elk Grove, Ca.)

• 2000s – Tribes now federally recognized (because there is profit?)

Hard to watch (a dramatic 6 minutes)….http://www.youtube.com/watch?v=UsYRxoQtCbo

or very funny to watch (53 seconds)… http://www.youtube.com/watch?

v=5o5A0VGvnXg&mode=related&search=Toshiba Ad – Color TV

http://www.youtube.com/watch?v=UzopFb7u06w&feature=related

Sterilization of Native Womenhttp://www.youtube.com/watch?

v=uNsAK7jS0WY&feature=related

Sexual Violence Against Native Womenhttp://www.youtube.com/watch?

v=W4pwGoDe5Gg&feature=related

“A” range papers reflect work at the very highest level demonstrating creative examples to support the argument, which indicates that the student really “gets” the material. These papers directly address the question or assignment at hand and cite materials from the readings and lectures to illustrate the points that are being made. “A” papers are also very well written. They do not contain typos or spelling mistakes; their sentences are well developed, clear, and concise; and they avoid contractions (can’t, won’t, shouldn’t, don’t, etc.), non-sequiturs and clichéd phrasing.   “B” range papers are solid papers that are good, but are not “A” caliber. These papers address the question directly, and cite specific evidence to illustrate the points being made. They may even offer examples from readings or lectures to back up their arguments. However, “B” papers tend to lack the polish, lucidity, and firm grasp of course material and terminology of “A” range papers. The prose in “B” range papers is relatively clear, and thoughts tend to be organized into a coherent argument. Yet “B” range papers usually contain a few typos or spelling errors.

Before Complaining to me, mount an argument based on this scale…………………Before Complaining to me, mount an argument based on this scale…………………

“C” range papers are adequate and satisfy the requirement of the assignment. These papers address the question somewhat, but they either 1) do not explicitly cite specific material from the texts and discussion or 2) provide inadequate evidence to back up their main points. These papers tend to recycle examples from class discussion without showing how they fit with the analysis. “C” range papers lack the polish and clarity of “A” and “B” range papers. They might contain awkward prose, multiple typos and spelling errors, and poor construction. Often these papers fall short of the page limit given for an assignment.

“D” range papers reflect work that is less than adequate. These papers often fail to address the question at hand. They are off-topic, poorly written, and disorganized. They often meander from point to point without developing any kind of structured argument. Additionally, these papers tend to rely on “personal experience” as opposed to examples drawn from course readings or lectures.  “F” papers do not meet the basic requirements of the course. They are incoherent, or excessively late or never turned in.