Business Plan

What is Business Plan..?

• A business plan is a formal statement of a set of business goals, the reasons why they are believed attainable, and the plan for reaching those goals. It may also contain background information about the organization or team attempting to reach those goals.

Steps of Business Plan

Company Description

• Company Ownership– Mr. Manshuk Lal Raghavji Bhai Prajapati – Born – 19-10-1965– Village Wankaner (Gujarat) , Dis. Rajkot.

• Company History – At the year of 1989- tavdi (TAWA) from the TARAQUTA

MUD – 1997 launched MITTI COOL WATER FILTER successfully– 2002 I launched MITTI COOL REFRIGRATOR .

Company Description

• Company Locations

Mitti Cool AddressR.K. NAGAR WANKANER -363622 Dist. RAJKOT

(GUJ) INDIA 02828 221453 Mail me at

info@mitticool.in

PRODUCTSMITTI COOL REFRIGERATOR

(MCR01 – Refrigerator)

MITTI COOL WEIGHT : 20 K.G.MAGNATE LOCK, AIR HOLE

DORR HANDLE

WATER TANK : 5.5X11X13.5“

WATER FILTER AREA : 7X1.5“

HEIGHT : 18.5“

WIDTH : 11“

FRONT GLASS DOOR : 7.5 X 10.5X11“

WATER FILLTER TANK : 5.5 X 13.5"MITTI WATER COKE

STORAGE COVER - 4.5"

Water Filter (Code No: MCF02 - Water Filter)

Name : Mitticool Water Filter

Capacity : 10 Liter To 20 Liters

Parts : Water Filter Candle

Uses : Cold And Filtered Water

Height : 2 Fts. Width : 10”

Weight : 8 K.G. Plastic Nozzle

Description : Naturally Filtered Water without any comical not required electric

power.

Non Stick Tawa(Code No: NST01 - Non Stick Tawa)

Tawa : MITTI COOL NON STICK TAWA Uses : Roast / Fried .Size : 7” 8” 9” Weight : 200 / 300 / 400 grm.Material : Taraqota Mud & non Stick Quoting Quality : It taste naturally country wide, Washable , Dry Clean. No Burning tension.

More Products

Market Analysis : Segmentation

• Mainly Targeted at Rural Market

• 600,000 villages• 110 million rural house• over 700 million people

Market Analysis: Needs

• Needs Of Rural market:– Affordable Product– Product with low maintenance cost– Refrigerator that works in low electricity supply– Durability and strength of product

Market Analysis: Market Growth

• Popularity is increasing in Rural areas.• Started making presence in Urban Areas• Indian retailers• Global demand

Industry Analysis• Industry Participants:

– National Innovation Foundation (NIF)– Non Stick Manufacturer– GIAN helped to set up a company ‘Clay Creations’

• Distribution Patterns:– Fairs and exhibitions– National Innovation Foundation (NIF)– Indian retailers like Big Bazaar

• Competitors :– Refrigerators– Water purifiers– Non Stick Pans

Website

• http://www.mitticool.com/

Management Team

Name: Mr. Manshuk Lal Raghavji Bhai Prajapati

Born – 19-10-1965 Village Wankaner (Gujarat) Dis. Rajkot

Experience - supervisor in roof tiles Manufacturer

.

Financial Analysis

• In 1988, he left his job and took a loan of Rs 30,000 from a money lender to start his own earthen plate manufacturing factory

The turning point– In 1995, a business man from Rajkot gave him

financial freedom but also the confidence, social respect and identity.

– After launching Mitt cool fridge in 2005 he got order of 100 refrigerators and an advance of Rs. 2 lakh.

Pricing Strategy Of Mitticool Products

• Non-Stick Clay PAN(Tava) – Rs. 50-100

• Water Filters:– 8 litre - Rs. 300/– 10 litre - Rs. 350/– 12 litre - Cost Rs. 400/

• Refrigerator- – Initial Price : Rs. 1500– Current Price: Rs.2500

Achievements

Patent CertificateMINISTRY OF RURAL DEVELOPMENT

Achievements– Former President APJ Abdul Kalam called him a ‘true scientist’.

Strategy and Implementation

• Target Audience– LOW INCOME GROUP

• Target Season– SUMMER SEASON

• Promotion Strategies– TIE UP WITH NGOS WHO PROMOTES ECO-FRIENDLY ENVIRONMENT– EXHIBITION IN EVRY STATE– PROMTING PRODUCTS ON RADIOS AND TV PROGRAMS LIKE “Aamchi

Maati Aamchi Manasa”

Conclusion

• India's rural market is widely spread across. This offers huge market for low-priced utility products and innovations like “MittiCool” are becoming a force to reckon with at a time when large corporations are spending billions of dollars to kick-start new innovations.