Mitchell Kuff

I am an experienced graphic designer who owns an independent design firm,

Mitchell & Company Graphic Design, for over 30 years. I have built a substantial

portfolio of public and private clients in the Washington, DC Metropolitan area.

These include Boston Properties, Lerner Enterprises, Georgetown University Law

Center, National Archives, Washington Nationals Baseball Club and the Smithsonian

Institution to name a few. I obtained my Bachelor of Arts in Graphic Design from

the University of Maryland, College Park, in 1973.

Overview

For the past thirty years and counting I have specialized in the design of graphic

identity programs, communications and signage systems. I believe design to be a

highly personal, intensely individual endeavor that must reflect the personalities

and needs of my clients – and as an experienced and skilled graphic design

professional, I take responsibility for accomplishing this. My skills, organization,

personal commitment and an ability to focus on the work at hand enables me to

explore unique solutions and to deliver good design. This has produced a loyal

clientele and years of growth. I wouldn’t have it any other way.

Design Approach

Though no project is the same, I will provide typical services on wayfinding and

signage projects that includes analysis, system design, documentation, and

implementation. It is my goal to work with clients to create successful wayfinding

programs by offering a systematic and comprehensive approach to information

gathering, painstaking attention to detail and my ability to understand particular

requirements. Each project is tailored to encompass the client’s unique needs.

My approach is to clarify client goals, to survey existing signage conditions to

understand the users and decision points, to identify any historic and/or cultural

aspects, to outline guidelines for the information system, to develop a master plan

and to test, experiment, and evaluate using samples.

Through the knowledge of how people, their environments, and technology

converge, I strive to achieve a thorough understanding of site-specific constraints

and the unique characteristics of the architecture and environment. I am skilled at

developing strategies and designs that display good identification and direction and

that appeal to aesthetic sensibilities.

Good wayfinding clarifies a possibly difficult environment, projects and reinforces a

brand, communicates information and manages transportation of people.

Wayfinding

I understand the importance of wayfinding, signage and environmental graphics

when developing a cohesive “sense of place”. Signage and wayfinding provide both

functional communications, as well as a projection of the cultural identity and

ambiance of the district. To facilitate the specific needs of the community, I clarify

the user groups, the informational and directional objectives, and the cultural

aspects of the community, to develop a signage plan. This signage plan identifies

the locations, signage types, and the graphic design elements that will create a

unified place. With a well-conceived signage program in place, the unique identity

of the district will begin to emerge.

Wayfinding means knowing where you are, knowing your destination, following the

best route, recognizing your destination, and finding your way back. It is organized

movement through what can be a complex environment. For me a good wayfinding

system provides a positive experience and facilitates getting from point A to point B.

My solution is to look at every potential contact with the user as an opportunity to

deliver consistent, relevant wayfinding information. And I look to the future,

incorporating sophisticated tools and processes that maintain the integrity of the

wayfinding system as the facility changes and expands. Well-designed wayfinding

makes the architecture, landscape, interior design, and lighting of a project easier

for people to access and understand.

Signage plays an important role in a wayfinding system for architectural and urban

spaces. A wayfinding sign system contributes to helping you find your way by

creating a comfortable and intuitive means of navigating unfamiliar environments.

Portfolio

Portfolio

Portfolio

Portfolio

Portfolio

SIGN

SIGN

SIGN

SIGN

SIGN

Portfolio

VACANT

VACANT

MEETINGROOM

MEETINGROOM

Service | DeliveryAll Trucks, Buses

Guest Parking

Portfolio

Portfolio

Portfolio

ElevatorP4 Level

SIGN MESSAGE

SIGN MESSAGE

SIGN MESSAGE

SIGN MESSAGE

SIGN MESSAGE

Portfolio

Portfolio

Portfolio

D I R E C T O R Y

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