Mitchell AbessFuture Sales Leader Intern

Pacific Northwest/Oregon – SalemManager: Talia Monroe

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Agenda

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• School: University of Oregon• Graduation Date: June 2016• Major : Sports Business/Marketing • Activities: Duck Football Games,

Running, Lacrosse, Golf, Hanging With Friends

• Favorite Vacation Destination: Lake Tahoe, CA

About Me - Mitchell Abess

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Population x2Population x2

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Seasonal Volume

• Project Name: Seasonal Volume

– WSA between $350 - $2000

– Opportunity Cost

– Support Labor Opportunities

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Seasonal Volume, The Numbers

• Estimated Summer Opportunity Cost:• $44,778.75

$134,336.25$134,336.25• Product Mix On-Floor Out-of-Stocks:

• Take-Home: 10.40%• Single-Serve Flex: 11.17%

• Product Mix Back-Stock:• Take-Home: 18.98%• Single-Serve Flex: 7.92%

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Seasonal Volume, Networking

“More promotions and off-shelf displays would be helpful.”

– Gunner, Food Basket

“Having one more merchandiser in the middle of the week, that would solve the problem.”

– Judy Lee, Manzanita Grocery

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Seasonal Volume, Solution 1

• Adjust Detailer’s Working Hours and Stores– 10 out of 14 Stores Need a Detailer– 2 Best Possible Routes Covering 6 Stores– Average CID for Routes is 5.48%

Route 1Route 1 Route 2Route 2

$1,487.44$1,487.44 $4,553.44$4,553.44

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Seasonal Volume, Solution 2

• Weekenders/TMDs for Back-Stock Purposes & POS– 5 of 14 Stores with less than 5% Product Mix– 4 Stores Could Use Display(s)– Average CID for Display(s)is 15.09%

$500 - $2,100$500 - $2,100

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Seasonal Volume, Results

• Route Engineering Introduced Period 11

• Frito Lay’s Signature Service!

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Critical Experiences

• Grow Out of My Comfort Zone

• Networking with People

• New Mentor During Internship

• Merchandising the 4th of July

ADAPTADAPT

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D&E Initiatives

• Project Name: Safety Engagement

– Provide Content for the Oregon Oracle

– Safety Advice Interviews

– Safety Tips

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Learnings and Reflections

• Making a Plan

• Creativity

• Reaching Out to Everyone

• Alternate Perspectives

• The Front-Line Works Hard!

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What questions do you have?

Oregon Zone Off-Sight Retreat

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Solution 1 Statistics

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Solution 2 Statistics