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MIT TeamNASA Means Business Competition
Simplymars
NMB Presentation by MIT, 5th May 2003 2
Team Introduction
Faculty Advisor : Col. Peter W. Young• Madhusudhan Nikku (Team Leader) – Civil Engg., Grad• Vijay S. Choudhary – Information Technology, Grad• Erwan Mazarico – Earth and Planetary Sciences, Grad• Shobhit Gupta – Sloan School, Grad• Rongrong Lu – Earth and Planetary Sciences, Grad• Mirna Daouk – Aeronautics and Astronautics, Grad • Will Fowler – Civil Engineering, Undergrad
NMB Presentation by MIT, 5th May 2003 3
Presentation Outline
• Project overview• PSAs – research and philosophy • PSA 1 – logic and structure• PSA 1 – message• Outreach activities – strategies, public reach and media coverage• PSA 2 – logic and structure• PSA 2 – message• Sponsors and concluding remarks
PSA 1
Outreach Video
PSA 2
NMB Presentation by MIT, 5th May 2003 4
Project Overview
• Two PSAs Research Implementation
• Outreach activity Outreach based on age group For general public Media outreach Video interviews
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PSA – Research & Philosophy
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The present goal …
• Linking NASA science and the society
• Building a past for a future Set up the stage for NASA’s 20 year Mars
exploration programs
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Our Starting Point
• Resources “Public understanding of science” “Worlds apart” Video sources (JPL contacts, etc.) Goodwill communications (psaresearch.com) National Association of Broadcasters
• Numerous case studies
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The truth is out there…
• People have Highest respect for NASA as a scientific
organization Inhibitive mass-psychology Lack of facts
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Features of the PSA
Convey domain knowledge Relevance to audience Students as “superspreaders” for MEP
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PSA 1
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PSA 1- Logic & Structure
Video Clip
• Introducing the audience to facts
• The human factor
• Interesting and imaginative
• Emphasizing responsibility of the audience
NMB Presentation by MIT, 5th May 2003 12
Comments on PSA 1 Message
• The message:
Widespread enthusiasm and excitement
Acceptance by the public
NMB Presentation by MIT, 5th May 2003 13
Outreach Activity
NMB Presentation by MIT, 5th May 2003 14
Outreach Strategy
• Outreach for different age groups
• General public outreach
• Outreach through media
• Outreach video
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Outreach Activities
• Venue: the Brookline science fair• Target audience – primary school children (around 300)• Showed animations of the MER mission to Mars –
leaving children spellbound!!
• Distributed educational Mars packages
NMB Presentation by MIT, 5th May 2003 16
Brookline Science Fair cont.
• Lots of interest generated not only among students but also among parents
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Outreach Activities cont.
• Venue: science fair in Cambridge
• Target audience: high school students
• Distributed technical handouts on Mars to more than a hundred students
• Interaction with several teachers
• Lot of future opportunities to conduct lectures on Mars
NMB Presentation by MIT, 5th May 2003 18
Outreach Activities cont.
• Venue: 2003 MIT/ Cambridge science expo
• Target audience: about 150 high school/ college students
• Interaction with science students with well formed opinions
• Result: interesting opinions on Mars and NASA
NMB Presentation by MIT, 5th May 2003 19
General Public Outreach
• JPL conference at MIT Talk by Dr. Joy Crisp (MER project
scientist) on the MER missions
• Web forum providing a platform for: Discussion on Mars and related topics Interaction of the general public with the
research community
NMB Presentation by MIT, 5th May 2003 20
General Public Outreach
• Public mailing list Keeping people abreast of the latest
developments
• Simplymars website providing: Information about team activities Links to Mars related websites
NMB Presentation by MIT, 5th May 2003 21
Media Outreach
News articles featuring Simplymars:
• AIAA New England Section
• Graduate Student Newsletter, MIT
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Outreach Video & Website
• Outreach Video
• SimplyMars Website
http://kola.mit.edu/simplymars/
Video Clip
Video Clip
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PSA 2
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PSA 2- Logic & Structure
• Historical chronology
• Happening facts
• Simple and imaginative
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Comments on PSA 2 Message
The message: Presented a changing perspective on Mars
(from dream, frontier and achievement to destiny)
NASA transforms dreams into reality
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To Summarize…
• PSA 1 – philosophy and the video
• Brief description of various outreach activities and the outreach video
• PSA 2 – philosophy and the video
NMB Presentation by MIT, 5th May 2003 27
Thanks to Sponsors
Department of Aero/Astro, MIT
AIAA, New England chapter
AIAA, National
Massachusetts Space Grant
NASA Means Business, Houston
MIT Mars Society
NMB Presentation by MIT, 5th May 2003 28
Thank You !