54
1 MIT Guest Lecture October 13, 2004 William S. Swelbar President and Managing Partner Eclat Consulting

MIT Guest Lectureweb.mit.edu/airlines/news/news_new_documents_files/outlook-and... · – ATA teetering on the edge – Frontier disappointing results – America West performing

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Page 1: MIT Guest Lectureweb.mit.edu/airlines/news/news_new_documents_files/outlook-and... · – ATA teetering on the edge – Frontier disappointing results – America West performing

1

MIT Guest LectureOctober 13, 2004

William S. SwelbarPresident and Managing PartnerEclat Consulting

Page 2: MIT Guest Lectureweb.mit.edu/airlines/news/news_new_documents_files/outlook-and... · – ATA teetering on the edge – Frontier disappointing results – America West performing

2

If Individual Airlines Are Vulnerable, thenWhy Isn’t the Infrastructure that Supports the Industry Vulnerable and At What Point Does the Government Need to Restructure Its Business Approach to the Industry?

Page 3: MIT Guest Lectureweb.mit.edu/airlines/news/news_new_documents_files/outlook-and... · – ATA teetering on the edge – Frontier disappointing results – America West performing

3

Premise

Too many of everything– Network Carriers

– Regional Carriers

– Low Cost Carriers

– Hubs

Do not underestimate the competitive response of the Legacy Carriers

– Everybody is vulnerable

We are entering a new phase of growth– Markets are smaller, and they

– Already have seen both service and price stimulation

– As a result, stimulation rates will be lower

Page 4: MIT Guest Lectureweb.mit.edu/airlines/news/news_new_documents_files/outlook-and... · – ATA teetering on the edge – Frontier disappointing results – America West performing

4

Premise cont.

American, Continental and United have much less at stake than Delta, Northwest and US Airways relative to the size of their networks

– The lack of any pricing power underscores the problems faced by both Delta and US Airways as their core networks would seem to be most vulnerable to new U.S. growth

The “networks” of Southwest and AirTran are well positioned to withstand what promises to be a vicious battle for substantial revenue, but

– jetBlue seeing margin erosion

– AirTran warning on third quarter results

– Southwest warning on 2005 performance

– ATA teetering on the edge

– Frontier disappointing results

– America West performing nicely but transcon revenue squeeze is on

– Is Spirit taking aircraft too late in the cycle

– If Spirit is late then what about Branson?

Page 5: MIT Guest Lectureweb.mit.edu/airlines/news/news_new_documents_files/outlook-and... · – ATA teetering on the edge – Frontier disappointing results – America West performing

5

An Industry in Transition

Page 6: MIT Guest Lectureweb.mit.edu/airlines/news/news_new_documents_files/outlook-and... · – ATA teetering on the edge – Frontier disappointing results – America West performing

6

In Search of Sustainable Earnings --Even the Low Cost Carriers Are Warning

U.S. Industry Operating Income

-$15

-$10

-$5

$0

$5

$10

'78 '79 '80 '81 '82 '83 '84 '85 '86 '87 '88 '89 '90 '91 '92 '93 '94 '95 '96 '97 '98 '99 '00 '01 '02 '03

Concessionary Bargaining

-- B Scale

-- Survival

Concessionary Bargaining

-- B Scale

-- Survival

RecessionRecession

Concessionary Bargaining

-- Low Fare Initiatives

-- UAL ESOP

Concessionary Bargaining

-- Low Fare Initiatives

-- UAL ESOP

Large Settlements

Large Settlements

Recession/Gulf War

Recession/Gulf War

Unprecedented Economic Expansion

Large Settlements

Large Settlements

Concessionary BargainingConcessionary Bargaining

US

Dol

lars

(Bill

ions

)

Page 7: MIT Guest Lectureweb.mit.edu/airlines/news/news_new_documents_files/outlook-and... · – ATA teetering on the edge – Frontier disappointing results – America West performing

7

Historical Impact on Local Market Traffic Following the Exit of a Hubbing Carrier

Page 8: MIT Guest Lectureweb.mit.edu/airlines/news/news_new_documents_files/outlook-and... · – ATA teetering on the edge – Frontier disappointing results – America West performing

8

As in any good market, results return to the long-term trend line– Each of the case studies suggest this to be true

• In each the case of Nashville and Raleigh-Durham, the replacement of the hubbing carrier by Southwest resulted in a steeper long-term trajectory

– But not all LCCs create demand the same way - Southwest truly creates new demand, whereas jetBlue, AirTran and Frontier create new demand, but also steal from incumbents

– The question going forward is, should a carrier fail, will all of its hubs be replaced?

• No not all hubs will be replaced, but sufficient capacity will be added so as to accommodate local demand

• We see the following hubs as vulnerable: Cleveland (CO); Dallas/Ft. Worth (DL); Cincinnati (DL); Memphis (NW); Pittsburgh (US); and Salt Lake City (DL)

– Each of these hubs has the 50-seat regional jet as its service backbone

• We believe that a reduction in the number of connecting hubs will prove healthy for the industry as significant pricing pressure is created at each

• Hasn’t the consolidation process actually begun within each of the respective U.S. domestic alliances?

Page 9: MIT Guest Lectureweb.mit.edu/airlines/news/news_new_documents_files/outlook-and... · – ATA teetering on the edge – Frontier disappointing results – America West performing

9

Not all U.S. Hubs Survived --But the Carrier Exiting Was Hardly Noticed

Lost Carrier at HubLost Hub Status Completely

Denver

Atlanta

Miami

Washington-IAD

New York-JFK

Dayton

NashvilleRaleigh/Durham

Syracuse

San Jose

Page 10: MIT Guest Lectureweb.mit.edu/airlines/news/news_new_documents_files/outlook-and... · – ATA teetering on the edge – Frontier disappointing results – America West performing

10

Low Cost Carriers in the U.S. Domestic Market

Page 11: MIT Guest Lectureweb.mit.edu/airlines/news/news_new_documents_files/outlook-and... · – ATA teetering on the edge – Frontier disappointing results – America West performing

11

LCCs have captured 10 full points of U.S. domestic market share since CY 2000

– We expect LCC growth to slow due to:• Increasing competitive pressures from incumbent carriers

• Largest U.S. city pairs now saturated with capacity of all flavors

• Case in point: Frontier’s decision to abandon 75% of the non-hub routes started at LAX where the carrier announced it wanted to build a focus city

– We expect to see some consolidation within the LCC segment of the Industry• Financial trouble most prevalent at American Trans Air

– Midway a valuable asset in the eyes of other LCCs

• Given the announced delivery of aircraft within the LCC sector over the next 3-4 years, we do not see a commensurate number of market opportunities

– Except in the event of a liquidation of an existing carrier

Page 12: MIT Guest Lectureweb.mit.edu/airlines/news/news_new_documents_files/outlook-and... · – ATA teetering on the edge – Frontier disappointing results – America West performing

12

Going forward, markets targeted for growth by the LCCs will lookvery different than those entered during 2001-2004

– Markets will be smaller• Historically, growth has occurred in city pairs that have a large hub airport on at least

one end of the itinerary

• With the market at or near capacity saturation in the largest U.S. city pairs, LCCs will be forced to look at medium and small hub airports to base growth

– Reason why jetBlue has looked to a shell size smaller than the A320

– We believe this decision will be among the most watched once jetBlue begins to take delivery in 2005

• Currently only 226 city pairs with at least 100 passengers per day traveling each way have no LCC service

– Of those markets, 132 are faced with significant competitive issues

– Stimulation rates will be less• While there will be some exceptions, historic stimulation rates will not be replicated

– Fares are down significantly in markets of all sizes, yet the commensurate increase in traffic has not been demonstrated

» This is particularly true in short haul markets

Page 13: MIT Guest Lectureweb.mit.edu/airlines/news/news_new_documents_files/outlook-and... · – ATA teetering on the edge – Frontier disappointing results – America West performing

13

The Next Phase of LCC Growth Will Require a Different Mindset About Market Size –-But Will Their Model Really Work?

LCC Markets EnteredTotal

City PairsLarge Hub Airports

to/fromLarge Hub Medium Hub Small Hub Non-Hub

Medium Hub Airportsto/from

Medium Hub Small Hub Non-Hub

Small Hub Airportsto/from

Small Hub Non-Hub

% of Total

Cumulative% of Total

33.0% 42.9%

75.9%

2.6%

92.4%

5.2%

97.6%

1.6%

99.2%

0.2%

99.6%

354445651575553243670

503

19941995199619971998199920002001200220032004YTD

Total

38

121519202024101520

166

--30232620263121101019

216

------------------3

1013

--124116--2------

26

------------------1--1

--------------------22

--349954647

1970

--1142------------8

------1--------------1

13.9%

89.9%

0.2%

99.4%

0.4%

100%

Page 14: MIT Guest Lectureweb.mit.edu/airlines/news/news_new_documents_files/outlook-and... · – ATA teetering on the edge – Frontier disappointing results – America West performing

14

Now Fully Exploited, Can Even the Largest U.S. Markets Support All of the Capacity In Place Today?

Total Los Angeles

40%

Total San Francisco

33%

Total Dallas/Ft. Worth

21%

Total Chicago

18%

Total Washington

24%

Total New York

12%

Total Boston

13%

Total Houston

28%

Large Hub

Medium HubSmall Hub

Total Atlanta

14%

Total Philadelphia

9%

Total Denver

16%

Total Miami19%

Los Angeles 29%

Long Beach 67%

Orange County 32%

Oakland64%

San Jose45%

San Francisco

6%Chicago (ORD)

2%

Chicago (MDW) 77%

Houston (IAH) 4%

Houston (HOU) 76%

Dallas/Ft. Worth (DFW) 4% Dallas/

Ft. Worth (DAL) 91%

Washington (BWI) 51%

Newark8%

New York (JFK) 29% New York (LGA) 6%

WestchesterCounty 9%

Islip52%

Providence 23%

Boston 8%

Manchester 24%

Ontario 63%

Burbank 72%

Washington (IAD) 21% Washington (DCA) 3%

Denver (DEN) 16%

Ft. Lauderdale(FLL) 34%

Miami (MIA) 3%

Atlanta (ATL) 14%

Philadelphia (PHL)9%

LCC Share of Domestic Air Service, July 2004

Page 15: MIT Guest Lectureweb.mit.edu/airlines/news/news_new_documents_files/outlook-and... · – ATA teetering on the edge – Frontier disappointing results – America West performing

15

It Is Time for Another Round of Consolidation --And the Government Should Look the Other Way

U.S. Low Fare Carriers

0

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

4,500

5,000

'81 '83 '85 '87 '89 '91 '93 '95 '97 '99 '01 '03 '05 '07

First Phase of Consolidation

Wee

kly

Seat

s (0

00)

+12.4% per annum

+28.4% per annum

SecondPhase of

Consolidation?

Page 16: MIT Guest Lectureweb.mit.edu/airlines/news/news_new_documents_files/outlook-and... · – ATA teetering on the edge – Frontier disappointing results – America West performing

16

Industry Revenue Declines Are Not Limited to Markets With Current LCC Presence –-More than Adequate Competition Exists in the Smallest U.S. Markets -– Government Take NoteA Look at Revenue 2003 v. 2000

Large Hub Airportsto/from

Large Hub Medium Hub Small Hub

Medium Hub Airportsto/from

Medium Hub Small Hub

Small Hub Airportsto/from

Small Hub

TrafficAvg. FareRevenue

-11.1%-15.6%-25.0%

-5.5%-10.1%-15.0%

-0.2%-14.6%-14.8%

-5.5%-5.8%

-11.0%

-3.4%-12.2%-15.2%

-5.0%-15.0%-19.2%

Page 17: MIT Guest Lectureweb.mit.edu/airlines/news/news_new_documents_files/outlook-and... · – ATA teetering on the edge – Frontier disappointing results – America West performing

17

Revenue Degradation in Markets Across the Mileage Spectrum Appears to be Systemic

-35%

-30%

-25%

-20%

-15%

-10%

-5%

0%

5%

10%

15%

1-250 251-500 501-750 751-1000 1001-1250 1251-1500 1501-2000 2001-2500 2501-3000

Traffic Revenue

2003 v. 2000

Page 18: MIT Guest Lectureweb.mit.edu/airlines/news/news_new_documents_files/outlook-and... · – ATA teetering on the edge – Frontier disappointing results – America West performing

18

While the U.S. Domestic Market Remains Sick –Financial Results Are Being Cross Subsidized by Healthy International Markets

While the U.S. Domestic Market Remains Sick –Financial Results Are Being Cross Subsidized by Healthy International Markets

6 Months Ended June 2004 v. 6 Months Ended June 2003 6 Months Ended June 2004 v. 6 Months Ended June 2003

18.1

7.1

26.5

Traffic Yield Revenue

27.1

12.1

42.5

Traffic Yield Revenue

PacificPacific AtlanticAtlantic

7.1

-0.3

6.8

Traffic Yield Revenue

U.S. DomesticU.S. Domestic

20.1

6.8

28.2

Traffic Yield Revenue

Total InternationalTotal International

15.4

3.2

19.1

Traffic Yield Revenue

Latin AmericaLatin America

Page 19: MIT Guest Lectureweb.mit.edu/airlines/news/news_new_documents_files/outlook-and... · – ATA teetering on the edge – Frontier disappointing results – America West performing

19

The Myth of Market Stimulation

Page 20: MIT Guest Lectureweb.mit.edu/airlines/news/news_new_documents_files/outlook-and... · – ATA teetering on the edge – Frontier disappointing results – America West performing

20

The Myth of Stimulation –-Total Market Traffic Stimulation Is Less Than 12%,So What Is All of the Hoopla Over?

1994 - 2002

SouthwestAirTranjetBlueSpiritATAFrontier

1888220354131

+11.2M+7.0M+3.9M+3.6M+2.3M+1.8M

+29.8M

+11.1M+4.8M+1.8M+3.5M+1.3M+1.5M

+24.0Mor

+11.7%

(.1M)(2.2M)(2.1M)(.1M)

(1.0M)(.3M)

(5.8M)

New City PairsIntroduced

Actual Passenger* Stimulation

Ind. Carriers Total Market

Redirected Incumbent Traffic

*Measured 12 months prior to service inauguration by LCC, versus 12 months after.

Page 21: MIT Guest Lectureweb.mit.edu/airlines/news/news_new_documents_files/outlook-and... · – ATA teetering on the edge – Frontier disappointing results – America West performing

21

But the Airplanes Are Full and the Bank Accounts Are Empty

Since 1990, Southwest Has Entered 30 New Markets

12 months after WN’s service inauguration, yield – Decreased an average of 13.5% from these markets to all domestic destinations

(indirect competition), and

– 18.6% to all Southwest Airlines markets (direct competition)

In no case did revenue growth in any of these 30 markets exceed traffic growth – traffic stimulation only

Traffic has been stimulated by lower prices

The LCCs have an aggressive growth schedule ahead – a fact that will increase the proliferation of low fares across each legacy carrier’s network

Note: Yield change does not include Philadelphia. Traffic data is not yet available since Southwest entered Philadelphia only recently in May 2004.

Page 22: MIT Guest Lectureweb.mit.edu/airlines/news/news_new_documents_files/outlook-and... · – ATA teetering on the edge – Frontier disappointing results – America West performing

22

Today, Pricing Is Influenced by the LCCs in 88% of the U.S. Domestic Market

Within 100 MilesIndirect Competition: 114 U.S. Airports

– % of Airports Impacted: 42.1%– % of O&D Traffic Affected: 78.0%

Within 150 Miles– Indirect Competition: 198 U.S. Airports– % of Airports Impacted: 62.5%– % of O&D Traffic Affected: 86.3%

Within 200 Miles– Indirect Competition: 235 U.S. Airports– % of Airports Impacted: 71.4%– % of O&D Traffic Affected: 88.0%

Southwest Serves: 60 U.S. Airports

Page 23: MIT Guest Lectureweb.mit.edu/airlines/news/news_new_documents_files/outlook-and... · – ATA teetering on the edge – Frontier disappointing results – America West performing

23

But It’s Not Just Southwest Anymore

Page 24: MIT Guest Lectureweb.mit.edu/airlines/news/news_new_documents_files/outlook-and... · – ATA teetering on the edge – Frontier disappointing results – America West performing

24

Fifty Largest Metro Areas Without Southwest Service –-Even for Southwest, Growth Will be Challenging

Population 1 Million +Population 500,000 – 1 MillionPopulation Less Than 500,000

Denver

Atlanta

New York-EWR/JFK/LGA

Memphis

SyracuseMinneapolis

Pittsburgh

Charlotte

Charleston

Milwaukee

Newport News

GrandRapids

Rochester

Greensboro

Akron

Fresno

Westchester Co.

Greenville

Honolulu

Dayton

Toledo

Sarasota

Knoxville

Columbia

Bakersfield

Portland

Wichita

Madison

Colorado Springs

Ft. WayneDes Moines

Ft. Myers

Pensacola

Flint

Monterey

Gulfport

SantaBarbara

Savannah

Moline

Anchorage

Tallahassee

Eugene

South Bend

CharlestonSan Louis

Obispo

Atlantic City

Burlington

Lansing

Springfield

Myrtle Beach

Page 25: MIT Guest Lectureweb.mit.edu/airlines/news/news_new_documents_files/outlook-and... · – ATA teetering on the edge – Frontier disappointing results – America West performing

25

Potential Growth Opportunities for the LCCs Other Than Southwest Will Further Pierce the Revenue Veil of Delta and US Airways

Population 1 Million +Population 500,000 – 1 MillionPopulation Less Than 500,000

Daytona Beach

CincinnatiRichmond

New HavenAllentown

Baton Rouge

Newburgh

Chattanooga

McAllen

Mobile

Lexington

Wilkes Barre

AugustaHuntsville

Melbourne

Tri-Cities

Modesto

ColumbusShreveport

Asheville

Santa Maria

Peoria

Springfield

Fayetteville

Oxnard

Visalia

ReadingHarrisburg

Beaumont

Green Bay

Brownsville

Trenton

Montgomery

Killeen

Fayetteville

Evansville

Kalamazoo

Appleton

Wilmington

Roanoke

Ft. Smith

Huntington

Lincoln

Erie

Duluth

Binghamton

Cedar Rapids

Gainesville

Hagerstown

Page 26: MIT Guest Lectureweb.mit.edu/airlines/news/news_new_documents_files/outlook-and... · – ATA teetering on the edge – Frontier disappointing results – America West performing

26

The Regional Jet in the U.S. Domestic Market:Past, Present and Future Trends

Page 27: MIT Guest Lectureweb.mit.edu/airlines/news/news_new_documents_files/outlook-and... · – ATA teetering on the edge – Frontier disappointing results – America West performing

27

Growth of Regional Jet (70 seats and less) will slow significantly– The 50-seat “bubble” will break

• Currently no U.S. deliveries scheduled beyond 2005

• Economics will prove unattractive over medium term and unsustainable over long term –High fuel prices, labor demands and stressed infrastructure

• The transformation of Atlantic Coast into Independence Air will be critical and watched by the regional industry as a way to lower costs over the long term

– 70-seat aircraft will prove to have a place, but specialized• Currently only US Airways looking to use the aircraft in a significant way

• Again, in a low fare environment we question the economics given the saturation oflow cost carriers and too many hubs

– The common configuration will settle in the 90-120 seat range• The issue of mainline pilot scope will again rear its head

– We believe that the mainline pilots will negotiate rates and rules that permit the mainline to do the flying, thus hurting the regional industry as we know it

Page 28: MIT Guest Lectureweb.mit.edu/airlines/news/news_new_documents_files/outlook-and... · – ATA teetering on the edge – Frontier disappointing results – America West performing

28

As We Near the End of Phase 1 of Regional Carrier Growth, the Next Growth Phase is Clear as Mud

0

2

4

6

8

10

12

14

16

18

Inde

pend

ence

Hor

izon

Mes

aba

Air

Wis

cons

in

Am

eric

an E

agle

Sky

wes

t

Exp

ress

Jet

Mes

a

AS

A

Com

air

Rep

ublic

1Q 2004 CASM

Cen

ts p

er A

SM

Definition:CASM: Cost Per Available Seat Mile.Note: Calculation above represents total operating expenses divided by available seat miles flown.

High Regional Carrier Unit Costs

Page 29: MIT Guest Lectureweb.mit.edu/airlines/news/news_new_documents_files/outlook-and... · – ATA teetering on the edge – Frontier disappointing results – America West performing

29

Current Regional Carrier Capacity Is Not Cheap Capacity - Will It Prove To Be The Answer to Total Network Costs?

Cen

ts p

er A

vaila

ble

Seat

Mile

0

5

10

15

20

25

1Q95

3Q95

1Q96

3Q96

1Q97

3Q97

1Q98

3Q98

1Q99

3Q99

1Q00

3Q00

1Q01

3Q01

1Q02

3Q02

1Q03

3Q03

Regional Network LCC Total Network (Including Regional)

Despite the Substantial Reductions in Regional Carrier Unit Costs, They Remain 31% Higher than Mainline Unit Costs

Page 30: MIT Guest Lectureweb.mit.edu/airlines/news/news_new_documents_files/outlook-and... · – ATA teetering on the edge – Frontier disappointing results – America West performing

30

Is It Time to Begin Rethinking the High Frequency/Small Aircraft Approach In This Pricing Environment?

Page 31: MIT Guest Lectureweb.mit.edu/airlines/news/news_new_documents_files/outlook-and... · – ATA teetering on the edge – Frontier disappointing results – America West performing

31

Sources of Capacity Change in the U.S. Domestic Market -– We See the Platforms Getting Bigger

-10%

-8%

-6%

-4%

-2%

0%

2%

4%

6%

8%

10%

1990 1992 1994 1996 1998 2000 2002

% Change in Departures %Change in Average Seats %Change in Average Stage Length

Perc

ent

Page 32: MIT Guest Lectureweb.mit.edu/airlines/news/news_new_documents_files/outlook-and... · – ATA teetering on the edge – Frontier disappointing results – America West performing

32

Route Structure Development

Page 33: MIT Guest Lectureweb.mit.edu/airlines/news/news_new_documents_files/outlook-and... · – ATA teetering on the edge – Frontier disappointing results – America West performing

33

A Tale of Two Sectors– The Network Carriers

• Seats deployed are 6% less today than they were in July of 2000

• The two most troubled carriers in the group have shed significant capacity

• Continental has navigated a difficult marketplace with measured capacity growth

• With few exceptions, the growth has occurred within the network through each of the network carriers’ regional affiliates

– As mentioned earlier, we expect this trend to slow significantly and to see refocus on measured growth using aircraft larger than 70 seats

– The Low Cost Carriers• Growth has been well documented

• The LCCs have experimented with regional jet aircraft and have determined that they are not economic within their respective systems

• Concern is that there are not sufficient “right sized” market opportunities for all of the narrowbody aircraft scheduled to be delivered to Southwest, jetBlue, AirTran and Spirit

Page 34: MIT Guest Lectureweb.mit.edu/airlines/news/news_new_documents_files/outlook-and... · – ATA teetering on the edge – Frontier disappointing results – America West performing

34

Delta and US Airways’ Networks Have the Most to Lose From Planned LCC Growth

Percent of Revenue Exposed to Direct LCC Competition

60

88

69

69

81

85

0 10 20 30 40 50 60 70 80 90

US Airways

United

Northwest

Delta

Continental

American

Percent of Revenue Derived in Markets Served by Other LCCs, 2003

Percent of Revenue Derived in Markets Served by Other LCCs, 2000

Page 35: MIT Guest Lectureweb.mit.edu/airlines/news/news_new_documents_files/outlook-and... · – ATA teetering on the edge – Frontier disappointing results – America West performing

35

LCCs Have High Levels of Direct Competition With One Another –- They Will Be Looking for New Areas to Exploit. But Will They Find Profitable Markets?Percent of Revenue Earned in Direct Competition With at Least One Other LCC

72

75

78

92

50

94

91

0 20 40 60 80 100

Southwest

ATA

Spirit

America West

AirTran

Frontier

jetBlue

Percent of Revenue Derived in Markets Served by Other LCCs, 2003

Percent of Revenue Derived in Markets Served by Other LCCs, 2000

Page 36: MIT Guest Lectureweb.mit.edu/airlines/news/news_new_documents_files/outlook-and... · – ATA teetering on the edge – Frontier disappointing results – America West performing

36

As LCCs Expand, Regional Carriers Are Exposed to Strict Pricing Pressure as Never Before --Let’s Also Not Forget the Price of Fuel

Percent of Revenue Earned in Direct Competition With at Least One Other LCC

62

88

54

82

82

76

0 10 20 30 40 50 60 70 80 90 100

US Airways

United

Northwest

Delta

Continental

American

Percent of Revenue Derived in Markets Served by Other LCCs, 2003

Percent of Revenue Derived in Markets Served by Other LCCs, 2000

Page 37: MIT Guest Lectureweb.mit.edu/airlines/news/news_new_documents_files/outlook-and... · – ATA teetering on the edge – Frontier disappointing results – America West performing

37

Have the Network Carriers Become Too Reliant on the Regional Jet?

Mainline to Mainline Connectivity

0%

10%

20%

30%

40%

50%

60%

70%

80%

Perc

ent o

f Net

wor

k Pr

esen

ce

Source: Official Airline Guide; Eclat Air Service Model

’95 ’00 ’03American

’95 ’00 ’03Continental

’95 ’00 ’03Delta

’95 ’00 ’03Northwest

’95 ’00 ’03United

’95 ’00 ’03US Airways

Page 38: MIT Guest Lectureweb.mit.edu/airlines/news/news_new_documents_files/outlook-and... · – ATA teetering on the edge – Frontier disappointing results – America West performing

38

Are All of the Mid-Continent Hubs, Reliant on Regional Jet Capacity, Necessary?

0

25

50

75

100

COCLE

DLDFW

DLCVG

NWMEM

USPIT

COIAH

DLSLC

AAORD

AASTL

USPHL

UAORD

USCLT

DLATL

NWDTW

AADFW

NWMSP

UADEN

Perc

ent o

f Mar

ket P

rese

nce

Cre

ated

Th

roug

h R

egio

nal P

artn

er

Excludes IAD, JFK, EWR, LAX, SFO, MIA (International Gateways)

Page 39: MIT Guest Lectureweb.mit.edu/airlines/news/news_new_documents_files/outlook-and... · – ATA teetering on the edge – Frontier disappointing results – America West performing

39

If Connecting Revenue Is to Be the Target of Planned LCC Growth, the Power of the Hub Will Be Tested

0

25

50

75

100

DLATL

AADFW

UAORD

NWMSP

UADEN

USCLT

DLCVG

AASTL

COIAH

NWDTW

AAORD

USPIT

DLSLC

USPHL

DLDFW

NWMEM

COCLE

COEWR

Inde

x of

Hub

Con

nect

ing

Rev

enue

DL

= 10

0

Excludes IAD, JFK, EWR, LAX, SFO, MIA (International Gateways)

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Network Carrier Vulnerability to Growth by the “Big 3 LCCs”

100.0

75.4

54.048.1 46.2

41.4

29.0 27.0

Delta Northwest OtherIndustry

American US Airways United Alaska Continental

Index = 100

Other Industry Comprised of: America West, Spirit, AirTran, Southwest, Midwest, ATA, Frontier, Sun Country and jetBlue.(Listed in Order of Vulnerability)

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How Industry Changes Have Impacted Airports

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Price Differentials Have Driven Changes in Airport Prospects

Schedule Driven

Schedule and Price Driven

Price Driven

Deregulation

Primary Means of Competition

1970 1978 1990 2000

Development of hub and spoke system by legacy carriers (1975-1984)

Strong capacity growth (B-scale labor rates)

LCCs begin to make inroads, but strong economy buoys demand for business fares

Gap between business and leisure fares widens from traditional 2-3 times to 3-5 times

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Implications for Airports

The battle over the catchment* area has intensified – “City” airports have become “regional” airports

Previously– Limited airport competition for passengers

• Based on schedule issues (frequency and nonstop destinations)

• No airport fare competition for passengers

Now– Intense airport competition for passengers

– “Diversion” and “recapture” battles

* The catchment area is the geographic area that would naturally use the airport

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Is There an Equilibrium for Small/Medium Airports?

Small/MediumAirports

Large/LCCAirportsBalance Between

Lower Fares

Higher Frequency

Passenger Convenience

Slight Fare Premium

The Business Traveler Will be Critical to Finding the Balance

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Some Conclusions About Capacity

Infrastructure expansions will be inadequate to keep up with thegrowth in demand

Future “solutions” will involve:– New uses of technology

– Market-based (and political) methods of allocating capacity

To what extent will capacity constraints drive changes in aircraft size and scheduling?

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Concluding Thoughts

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Dispelling the Myths:

Myth 1: The Low Cost Carriers create new traffic— Some do/some don’t

Myth 2: The Network Carriers will all die— Some will/others will thrive

Myth 3: All of the current LCCs will thrive— Southwest, AirTran and jetBlue should

Myth 4: The Regional Carriers are the Network Carriers’ lifeline— May prove to be the most troubled part of the Network

Carriers’ competitive makeup— Certainly do not bring overall network costs down

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Dispelling the Myths:

Myth 5: Labor costs are the Achilles Heel of the Network Carriers

— Has anybody paid attention to the labor cost trends among the LCC and regional sectors lately?

— Can we bring non-labor costs to a level that can produce profits when realized inaddition to labor cost reductions?

Myth 6: Small airplanes are the future

— Maybe ACA Is Right

— And in Mesa’s Case, “If I can’t buy them, emulate them” --

by considering big airplanes

Myth 7: The LCCs will be able to satisfy all of the growth plans in the U.S. market

— Our models show it to be very difficult

— jetBlue signaling opportunities elsewhere

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Dispelling the Myths:

Myth 8: Traditional means of measuring levels of competition fit today’s network business model— Absolutely not. Continued attempts to measure competition on a city pair by city

pair basis lost its meaning following the sunset of the Civil Aeronautics Board and the advent of the hub and spoke system. It is about network and alliance competition

— And rethink the whole cross border investment concept as well. This is a global industry not a U.S. domestic industry

Myth 9: Small U.S. markets continue to get price gouged— That is not what the data says— And with no LCC presence, it is the legacy carriers and the hub and spoke system

that has allowed this previously disenfranchised group to participate in price reductions

— Yes, it is true there is indirect LCC competition, but when assessing the competitive intensity of the U.S. marketplace, one should look at just how many options per day consumers have to fly from small market to any market

Myth 10: This revenue problem will pass— At 3+ years and counting, let’s just admit it is structural and therefore has

permanence to it

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Eclat Consulting

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Eclat ConsultingAn Overview

Eclat specializes in the economics of commercial aviation. Over the past 20 years, Eclat principals have been involved in some capacity in every major airline restructuring in the United States. As a result of that experience, Eclat has also served in important advisory roles with other North American, European and Asian carriers.

Our clients rely on our expertise in identifying market trends and structural shifts within the commercial aviation industry. Eclat’s knowledge and understanding of the interaction of the human and capital aspects of the airline business is unrivaled by any firm.

We help position clients in a competitive marketplace by providing: economic, labor, financial and operational analyses; infrastructure assessments; asset valuations; and forecasts. These services help guide our aviation clients in developing new markets or establishing policy.

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Eclat Consulting’s Major Assignments

AirlinesAir CanadaAir ChinaAlaska AirlinesAmerican Airlinesbmi british midlandChina SouthernEmery Air CargoExpress.NetFederal ExpressHawaiian AirlinesLufthansaNorthwest AirlinesPrimaris AirlinesSabenaUnited AirlinesUS Airways

AirportsAeroports de MontrealAllegheny County Airport AuthorityCity of Phoenix Aviation DepartmentCommonwealth of PennsylvaniaCommonwealth of Virginia Erie International AirportHarrisburg International AirportHickory, N.C. Regional AirportShenandoah Valley Regional AirportWilliams Gateway Airport

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Eclat Consulting’s Major Assignments

Financial and Legal CommunitiesAon Fiduciary CounselorsDavis Wright Tremaine LLPErnst & YoungFord & HarrisonHelios Investment PartnersMilestone Merchant PartnersMorgan StanleyPension Benefit Guaranty CorporationTexas Pacific Group

Labor RelatedAir Line Pilots AssociationAssociation of Flight AttendantsCanadian Union of Public EmployeesIndependent Pilots AssociationInternational Association of Machinists

and Aerospace WorkersTransport Workers Union

Manufacturers & OtherAirbus North AmericaEconomic Strategy InstituteInstitute of Defense Analyses

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Eclat Consulting10780 Parkridge Boulevard

Suite 75Reston, Virginia 20191 USA

Phone 703.773.3100

www.eclatconsulting.com