Mission, Vision & ValuesMission, Vision & Values

Explanation…

http://www.youtube.com/watch?v=CSAAkHnwQyY

This YouTube clip explains the difference between a company’s mission, vision and values – it uses the example of ‘Coca Cola’

Coca Cola mission, vision and values

http://www.coca-colacompany.com/our-company/mission-vision-values

Mission Statement:

• A mission statement attempts to capture what the business does and how the business works

• Gives a clear sense of purpose and may be accompanied by a list of the business’s (values may also be listed in the statement)

• The organisations mission, values and vision form key components of its business plan (a doc identified the process for achieving business goals)

Have a think…

Does the Australian International School have a mission, visions and values statement?

• If you do not know – use your laptop to Google the school website

Mission, Visions and Values

• Communication of the mission, values and vision can be in the form of:

• Formal statements (annual reports)

• Websites

• Displayed in boardrooms, offices, staffrooms

• Logos on T-Shirts, coffee mugs etc

Continued…

• Effective communication of business vision or values is important for an open and unified culture

• Managers must ‘walk the talk’ – show by their behaviour and communication that they are implementing the mission, practicing the values and striving to achieve the vision

Activities…

• Page 13 • Gloria Jeans Coffee – activities 1-2

Vision Statement

• In order to be strategic, companies need to visualize (imagine) what the business will be like in the future and strive to achieve this vision through a range of strategies

• Vision Statement: Where the company will be in perhaps 3 to 5 years time and what it will be doing, how successful it will be and how others will perceive it

• Vision statements are positive and inspirational with the intention of motivating managers and employees to strive to achieve the visions

Continued…

• Once vision has been developed, goals are identified to ensure vision can be achieved

• Goals are statements of direction that spell out how the vision will be achieved

• Objectives are identified for each goal – they are specific and should be written in a particular style• They start with the word ‘To’ followed by an action verb• They identify a single result to be achieved• They specify a target date for completion or a time period

for achievement

Continued…

• Example of company’s goals and specific objectives on page 16 of the text book

• Continue onto strategies straight from text book:

• Strategies identify the action that will be taken to achieve the objectives

Activities…

• Look at cases p. 14-15• Activities p.17

• ‘The first Slice’ Q1 a-d• ‘Job well done’ Q2 a-c

Have a think..

Think of a business you would like to own or manage or

work for• Create a mission, vision and values statement for this

business

• Present this statement to the class and explain why you included the particular aspects

Becomes HW if not finished in class – will present at

beginning of tomorrow’s lesson