Mission & Vision

• Connecting people– Understand consumer needs– Provide offerings that meet or exceed those

needs– Help people to feel close through technology– Focus on people

Non financial Goal

• renewal by identifying and developing new businesses

• working within Nokia's broad vision of "Life Goes Mobile."

• created independent businesses, contributed to the growth and profit of the core businesses of Nokia

Financial Goal

• industry mobile device volumes grow by 15% or more sequentially.

• Nokia’s device market share be approximately at the same level sequentially.

• expect moderate growth in the mobile infrastructure market in euro terms in 2006

• continues to target an increase in its 2006 market share in mobile devices and infrastructure.

3G

• new generation of wireless communication

• broadband and packet-based

• used to transmit text, digitized voice, video

• offers a consistent set of services to mobile users no matter where they are located in the world

Product Objective

• network quality/coverage as consistently being the top consideration for customers– essential for both acquisition and retention of

customers

• availability of 3G data services ranks higher in importance for acquisition than retention

Target Market

• Young Adults – can access all kinds of digital information, like

music, photos, video and television – video-conferencing, electronic payment, positi

oning services

• Businessman:– introduces more business opportunities, likes

mobile on-line shopping and mobile on-line payment

Point of difference

• providing easy-to-use and secure products like mobile phones, and solutions for imaging, games, media, mobile network operators and businesses

Position

• the world leader in mobile communications, driving the growth and sustainability of the broader mobility industry

• broadly held company with listings on five major exchanges.

Product

• well placed to capture lower spending consumers

• provide wireless broadband, filling a market gap left

Price

• making mobile telephony affordable– reducing the Total Cost of Ownership (TCO)

for the consumer

• 3G handsets tend to be in the high and mid-range categories – packages that combine voice and other

services will meet the TCO demands of each segment.

=>lower the cost =>the price will be reasonable

Promotion

• The 3G mobile phones will be free of charge when having the contract of network supplier

• Advertisement => newspaper

• Magazine =>wilson

Place

• Different network supplier

• Broadway