Mission Statements. Mission Statement Answers the question: What drives us? “Beat GM!” “Beat GM!” A good Mission Statement: Elicits an emotional,

Mission StatementsMission Statements

Mission Mission StatementStatement

Answers the question:Answers the question: What drives us?What drives us?

“ “Beat GM!”Beat GM!”

A good Mission Statement:A good Mission Statement:

Elicits an emotional, motivational response in company Elicits an emotional, motivational response in company employees.employees. Is easily understood and can be transferred into individual Is easily understood and can be transferred into individual action.action. Points to a tangible and measurable goal.Points to a tangible and measurable goal. Speaks to the competitive environment in which the Speaks to the competitive environment in which the company operates.company operates.

HondaHonda



A Mission StatementA Mission Statement points to goals that are points to goals that are definable, measurable, actionable, and with emotional definable, measurable, actionable, and with emotional appeal that everyone understands and can act upon.appeal that everyone understands and can act upon.

An Organization’s An Organization’s MissionMission::

Reflects management’s vision of Reflects management’s vision of whowho the firm serves. the firm serves.

Provides a clear vision of Provides a clear vision of whatwhat the firm provides the firm provides customers.customers. Directs managers Directs managers wherewhere the firm should be staking out a the firm should be staking out a competitive position in the marketplace.competitive position in the marketplace.



““To provide any customer a means of moving people To provide any customer a means of moving people and things up, down, and sideways over short and things up, down, and sideways over short distances, with higher reliability than any similar distances, with higher reliability than any similar enterprise in the world.”enterprise in the world.”

ElevatorElevator



““To offer food prepared in the same high-quality To offer food prepared in the same high-quality manner world-wide, tasty, reasonably priced, and manner world-wide, tasty, reasonably priced, and delivered in a consistent, low-key and friendly delivered in a consistent, low-key and friendly atmosphere.”atmosphere.”



““To offer all of the fine customers in our territories To offer all of the fine customers in our territories all of their household needs in a manner in which all of their household needs in a manner in which they continue to think of us fondly.”they continue to think of us fondly.”



““To provide our customers with error-free financial To provide our customers with error-free financial instruments delivered in a timely fashion. Error-free instruments delivered in a timely fashion. Error-free means absolutely no errors. Timely means within means absolutely no errors. Timely means within 48 hours.”48 hours.”


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Mission Statements. Mission Statement Answers the question: What drives us? “Beat GM!” “Beat GM!” A good Mission Statement: Elicits an emotional,