Mission Statement Draft

‘Open Mic’ is a new and exciting magazine for rap fans to read about the latest info on their favourite rappers, concerts, new albums and other information related to the world of rap. The name ‘Open Mic’ is referring to rap battles because an event that is an open mic event is where, in this case, a rap artist can go up on stage and perform in front of a crowd and anyone can perform. This is usually done underground and most of the rap artist that are big these days started of doing rap battles at open mic events, such as Eminem. This gives the artists a place to rap in front of a crowd because otherwise they wouldn’t have a crowd to perform in front of. Also at open mic events they have rap battles where different rap artists can lyrically fight each other to gain respect. I think this will relate to all rap fans because they will want to connect with the magazine so having a name like ‘Open Mic’ will help them do this.

The magazine will cost £2.50 as it’s a fairly reasonable price and it will be found in large newsagents and supermarkets, but will also be found in big music stores such as HMV. The readership will also have the choice to subscribe to the magazine and get it monthly by going to this website: www.OpenMic.co.uk. The magazine will also feature competitions and quizzes on different rap artists and win competitions on meeting their favourite artists. This will allow my target audience to become more connected with the magazine.

The topics on this magazine will be on things such as newest albums, advice from rap artists on how to make it big and different interviews with big rap icons. This magazine promises to give a vibrant, urban and youthful look and feel for my target audience so they can relate to them, catch their eye and make other people realise that it is a Rap music magazine. I will try and make my magazine inspirational and entertaining for all fans of rap and have new and updated copies monthly.

The values of this magazine is to help inspire young talented rap artists make it big, this magazine will feature both famous and non-famous rappers so that it can still appeal to casual rap fans but can still connect to the hard-core rap fans in finding out who the next big rap star is. This magazine will help young unnoticed rap artists get noticed and recognised by featuring them on the front cover of the magazine and having an article dedicated to them to help them becoming seen to the bigger rap audience. Also the style of this magazine will be fun, urban and youthful because of the target audience but still having both formal and informal language allowing a mix of language for the reader.

The magazine will mainly feature male artists as I believe the rap music genre is mainly males and the target audience is also males with some females. It will also feature girls on the magazine who are only there to catch the target audience (males) even more and to show rappers with these girls to sort of show what you can get with fame in the rap game; money, girls and fast cars.