Mission Impossible? Is e-learning the

Solution?

Anke BogatzkyHead of e-learning Europe

Amway & Amway Academy

Amway

Founded in 1959

+80 countries worldwide

13.000 employees

3 Mio independent distributors

one of the world’s largest and most successful direct selling companies

Amway Academy

Founded in 2009

26 countries in Eu

100 trainers

Headquarter: Munich & Moscow

Our Challenge:

26 countries22 languages

870 000 independent retailers+ 900 000 in Russia

Educating them all - a Mission Impossible?

Our Solution: Blended learning

- 100 trainers for ILT- new: e-learning in 26 countries (rollout 2009-2010)

Our Solution: Curriculum structure

Blended learning – Results & Benefits

2011: 26 countries22 languages400 online courses

130 000 online course visitors

320 000 ILT course visitors

How much would this cost as ILT?

130.000 (now: online) course visitors:100 pax per training, 1-2hours, 1 training per day-> need 1.300 training days1 day = 800 Euro incl trainer fee, hotel, travel

1:3

57 %

-> 1300 days x 800 Euro = 1.040.000.- Euro (plus employee worktime)

Introducing e: Learnings

- Guide stakeholders in person, in small groups or 1:1

- Promotion & Motivation to learn online

Learnings: Motivation to learn online

Intrinsic vs extrinsic motivation

Intrinsic motivation through Game based courses

Demo: Product Brand Coursewith 360° panoramas

Evaluating Game Based e-learning

Evaluation using KirkpatrickLevel 1 – Emotional reactionLevel 2 – Knowledge transferLevel 3 – Adaptation rateLevel 4 – ROI

Investment:- Development costs: ~130.000.- EUR (Engl+RU)

- Localisation: 3.000.- EUR per language- Employees‘ worktime

Benefit: ?

Evaluation using Kirkpatrick

Level 1 – Emotional reactionResult: Scale 1-7 – all ratings 6 or 7

Level 2 – Knowledge transfer9 knowledge check questions + 2 as knowledge benchmark

Level 3 – Adaptation rate13 Q about Behaviour change after course attendance

Level 4 - ROI“The course is effective if the product sale of participants increases significantly after attending the course.”

avg sales increased by 27% (vs 18% non-participants)

=> If payback period 1 year -> 1400 course visitors needed

Resumee

3 tips from experience, when introducing e-learning

Which one?

IS e-learning the solution?Sometimes.