Mission ClickBank 2020 Legal Disclaimer

THE INFORMATION CONTAINED IN THIS MATERIAL (INCLUDING, BUT NOT LIMITED TO ANY MANUALS, CDS, RECORDINGS, MP3S OR OTHER CONTENT IN ANY FORMAT) IS BASED ON SOURCES AND INFORMATION REASONABLY BELIEVED TO BE ACCURATE AS OF THE TIME IT WAS RECORDED OR CREATED. HOWEVER, THIS MATERIAL DEALS WITH TOPICS THAT ARE CONSTANTLY CHANGING AND ARE SUBJECT TO ONGOING CHANGES RELATED TO TECHNOLOGY AND THE MARKETPLACE AS WELL AS LEGAL AND RELATED COMPLIANCE ISSUES. THEREFORE, THE COMPLETENESS AND CURRENT ACCURACY OF THE MATERIALS CANNOT BE GUARANTEED. THESE MATERIALS DO NOT CONSTITUTE LEGAL, COMPLIANCE, FINANCIAL, TAX, ACCOUNTING, OR RELATED ADVICE. THE END USER OF THIS INFORMATION SHOULD THEREFORE USE THE CONTENTS OF THIS PROGRAM AND THE MATERIALS AS A GENERAL GUIDELINE AND NOT AS THE ULTIMATE SOURCE OF CURRENT INFORMATION AND WHEN APPROPRIATE THE USER SHOULD CONSULT THEIR OWN LEGAL, ACCOUNTING OR OTHER ADVISORS. ANY CASE STUDIES, EXAMPLES, ILLUSTRATIONS ARE NOT INTENDED TO GUARANTEE, OR TO IMPLY THAT THE USER WILL ACHIEVE SIMILAR RESULTS. IN FACT, YOUR RESULTS MAY VARY SIGNIFICANTLY AND FACTORS SUCH AS YOUR MARKET, PERSONAL EFFORT AND MANY OTHER CIRCUMSTANCES MAY AND WILL CAUSE RESULTS TO VARY. THE INFORMATION PROVIDED IN THIS PRODUCT IS SOLD AND PROVIDED ON AN “AS IS” BASIS WITHOUT ANY EXPRESS OR IMPLIED WARRANTIES, OF ANY KIND WHETHER WARRANTIES FOR A PARTICULAR PURPOSE OR OTHER WARRANTY EXCEPT AS MAY BE SPECIFICALLY SET FORTH IN THE MATERIALS OR IN THE SITE. IN PARTICULAR, THE SELLER OF THE PRODUCT AND MATERIALS DOES NOT WARRANT THAT ANY OF THE INFORMATION WILL PRODUCE A PARTICULAR ECONOMIC RESULT OR THAT IT WILL BE SUCCESSFUL IN CREATING PARTICULAR MARKETING OR SALES RESULTS. THOSE RESULTS ARE YOUR RESPONSIBILITY AS THE END USER OF THE PRODUCT. IN PARTICULAR, SELLER SHALL NOT BE LIABLE TO USER OR ANY OTHER PARTY FOR ANY DAMAGES, OR COSTS, OF ANY CHARACTER INCLUDING BUT NOT LIMITED TO DIRECT OR INDIRECT, CONSEQUENTIAL, SPECIAL, INCIDENTAL, OR OTHER COSTS OR DAMAGES, IN EXCESS OF THE PURCHASE PRICE OF THE PRODUCT OR SERVICES. THESE LIMITATIONS MAY BE AFFECTED BY THE LAWS OF PARTICULAR STATES AND JURISDICTIONS AND AS SUCH MAY BE APPLIED IN A DIFFERENT MANNER TO A PARTICULAR USER. THE RIGHT TO EVALUATE AND RETURN THIS PRODUCT IS GUARANTEED (PLEASE REFER TO THE TERMS OF THE GUARANTEE). THEREFORE, IF THE USER DOES NOT AGREE TO ACCEPT THE PRODUCT OR SERVICES ON THESE TERMS, THE USER SHOULD NOT USE THE PRODUCT OR SERVICES. INSTEAD, THE PRODUCT AND ALL RELATED MATERIALS SHOULD BE RETURNED IMMEDIATELY TO THE SELLER AND THE USER’S MONEY WILL BE REFUNDED. IF THE USER DOES NOT RETURN THE MATERIALS AS PROVIDED UNDER THE GUARANTEE, THE USER WILL BE DEEMED TO HAVE ACCEPTED THE PROVISIONS OF THE DISCLAIMER.

N.B.- Read every Word of this PDF. Don’t Miss a Single Word. I can Assure It will Change your way of living and money problems. Please be Serious this TIME. Hi, I am G. Pall from Asia! I am doing Internet Marketing since 2011. Today I am going to show You a Money Stream or Very Standard Method Which I love Most and putting my 90% effort on This. You know, WHY? Cause This is a Life-Changing and I can do it for a lifetime and make this my whole life career. And YOU CAN DO THE SAME AS ME from NOW. Let’s START... It is not uncommon to see people making 3 figures/day on Clickbank. However, if you are new to the world of internet marketing or affiliate marketing, it is unlikely to happen with you. Having said that, it is still possible to break into a $3000/month mark with Clickbank and it is easier than what many people would tell you.

In case if you are already familiar with What Clickbank Is, simply scroll down to the ‘How to Make Money With Clickbank’ section.

What is Clickbank & How Does It Work? In simple terms, Clickbank is an affiliate network, where businesses try to hire ‘affiliates’ to sell their products in exchange for a commission. Though Clickbank is mostly known for having ‘digital products’, there’re a lot of businesses trying to recruit affiliates for their physical products too. Clickbank is essentially a ‘marketplace’ for both affiliates and businesses, to work as a middleman, managing the tracking of sales, paying affiliates and managing the whole system for the businesses. So how does Clickbank work? To get started, you can either become a vendor or an affiliate on Clickbank (step by step guide in a minute). If you sign up as a vendor, you will be submitting your

product and looking for an affiliate marketer who will pick it up and promote the hell out of it for you. On the other hand, if you are an affiliate, your job is to browse through the inventory of Clickbank to find a product that you think you can promote and then simply promoting it for a percentage of every sale that you generate. How Much Does It Cost To Join Clickbank? Clickbank is completely free to join if you are an affiliate marketer. However, if you are a product vendor, trying to find an affiliate using Clickbank, you will be charged a one time fee of $49.95. The pricing is pretty straightforward and I personally think, Clickbank will soon start charging from the affiliate end too (like many industry leaders like Upwork have started doing already). Is Clickbank Legit & Safe? Clickbank has been around for years and is completely safe to use. I have used Clickbank both as an affiliate and

as a vendor. The team that runs Clickbank is extremely professional and everything happens like clockwork. The support team (they don’t have a live chat) is solid and will answer all your questions within hours. The only thing that you have to keep in mind is not to buy their training programs as those are basic and will not help you much. Clickbank has this tendency to upsell their training programs whenever someone joins their platform. Make sure that you don’t fall for it.

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How to Make Money With Clickbank (The Step By Step Guide): Alright. Let me break this down for you. If you are thinking about making money with Clickbank, it is safe to assume that you are an affiliate marketer. Though you can also make money from Clickbank as a business owner, this step by step guide will primarily be geared towards affiliate marketers. Having said that, let’s begin. Step 1: Creating Your Account Simply head over to Clickbank.com and click on ‘create an account’.

Once you hit the Create Account button, Clickbank will ask for your personal information, your banking information and etc. from you.

Make sure that everything is 100% accurate as Clickbank will not think twice about banning you if they find a mismatch.

Once you have everything filled up, Clickbank will take roughly 24 hours to approve your account. In my case (though I opened mine years ago), it was immediate.

Step 2: Finding the Right Products to Promote ClickBank, aka CB, is an ocean of good (and not so good) affiliate products. Being an open marketplace, it allows everyone to list & sell a variety of products. Some products are nothing but crap. So it is vital to select the right Clickbank product to promote and avoid shady products offering crap. However, as per my experience with ClickBank, it offers several right products with which one can make good money, but one should be cautious of the shady products as well. Still, let’s begin finding products to promote from the ClickBank marketplace. The Niche & Target Audience:

The first step is to analyze your blog traffic. Look at the type of people visiting the site or blog. Study the kind of content they consume. For example, IMTips is a freelance developer’s blog with content on diverse topics. So, I have a lot of freelancers, bloggers, entrepreneurs, small business owners, SEO experts as my regular visitors. To keep them coming, I create content based on their interests, which creates value. Abruptly promoting any random content from Clickbank will not help. On the other hand, it will do more harm than good. Hence, select a product keeping your visitors in mind. When there’s a clear picture of the target audience, it becomes easy to choose a product and promote it. The same rule also applies to affiliate products & marketplaces. Google Analytics is the best tool to understand our site/blog audience. Product Search:

Once we know the target audience, it’s time to search for the product for them on CB. The products must work two ways:

1. It must add value to the audience by making his/her life better than before.

2. The product must be equally profitable to an affiliate.

There are four different ways an affiliate can search & select products on CB.

1. Browse All Categories One-by-One 2. Using Products Search Box 3. Performing an Advanced Search 4. Understanding Product Statistics

Let’s study them in detail.

1. Browse Categories The first method speaks about analyzing CB product categories on the left sidebar. Log into your ClickBank affiliate account and click the marketplace on the top.

The CB marketplace offers thousands of affiliate products into 24 different categories.

Let me explain with the IMTips example. IMTips has a discrete list of categories like Freelancing, Blogging, eCommerce, Amazon India, Shopify, Entrepreneurship, Marketing, SEO, Email Marketing, and Books. Hence, If I were to select an affiliate product on CB, I would search in Business/Investing, Computers/Internet, E-Business and E-Marketing, and it’s sub-categories.

This way, I will need to cross two layers of categories to find a product. A lot of manual work! Further, when I click E-Business and E-Marketing, I get almost 400+ product results. If you refer to the example image below, there are 23 sub-categories.

Clicking every category one-by-one can be a tedious job. Hence, I wouldn’t recommend it. 2. Using Products Search Box Instead of browsing each category, one can do a fast product search. Use exact or nearest search terms of a product and hop into the search results. This strategy is less tedious compared to browse all categories manually. But in the end, what one gets is a long list of products. However, the question remains unanswered – How to select a product on ClickBank? The marketplace automatically sorts the search result on distinct parameters. These parameters together define a product to be the best. Popularity, gravity, avg sales, avg rebill, etc. are a few to name parameters. Not recommended unless one has exact details of products. 3. Performing an Advanced Search

The advanced search link is next to the product search box. When you click the link, a form will display. An advance affiliate product search is a bit technical. Refer to the image below:

It requires a bare minimum knowledge about the product to narrow down the search. For example, keywords, gravity, product type, language, etc. are few to name attributes. The advanced search algorithm runs on product attributes and field values. In short, an affiliate needs to have good knowledge about the product. Understanding the Product Results Statistics:

Every product displays sales stats at the bottom. Further, these stats hold the vendor’s sales, commissions, and

product category info. They are based on an average of the past 12 weeks of sales. If a product is new, the statistics are not displayed. Now, I will first recommend understanding vital sales stats first. That’s exactly where one should start. Let’s get through these sales stats one-by-one. Initial $/sale The initial $/sale shows the average amount an affiliate earns from a single sale. What an affiliate will get paid. In the above example, the initial $/sale is $55.97, which is quite good. Refunds, chargebacks, sales tax is included in this amount, if any. Some products offer $150+ as the initial sales. Hence, this can be a factor in deciding the product. Avg %/sale Avg %/sale is calculated & displayed in percentage. It includes one-time purchases, rebills, and upsell purchases. The avg %/sale won’t require because we have an initial $/sale, which gives us a good idea about earnings from a single transaction.

Avg Rebill Total The avg rebill total is for recurring products like memberships and subscriptions. Customer buys product one-time, but they are charged either monthly or annually. It shows the average amount an affiliate will make on rebilled sales. This rebill amount doesn’t include the initial sale. Recurring products are always advisable due to residual income. Avg %/rebill The avg %/rebill is in percentage. It’s just another method to show the average rebilled amount. Since we already have avg rebill total in a currency, I don’t think anyone requires beyond this. Grav (Gravity) A signature metric by ClickBank. It represents the number of different affiliates who made a sale and earned a commission in the past 12 weeks. Gravity defines that a product is a clear winner. It also shows that many affiliates are promoting the product and making a good number of sales. However, high gravity indicates a lot of competition.

One can find several ClickBank products with a gravity score of plus 100. The bottom line is to look for an initial $/sale and gravity score. But only if it’s a single purchase product. However, if it’s a recurring product, analyze avg rebill total along with the initial $/sale & gravity. How to Use Stats to Select a Product? A product’s popularity on ClickBank is calculated based on how well it sells. To check a product’s popularity, gravity is an ideal parameter. Next, pay attention to the average amount per sale. For instance, in the above example, the initial sale is $55.97. However, it has an average rebill value of $115. With membership products, the customer pays the initial amount and is subscribed to the product, whereby paying the additional amount over time as monthly/yearly renewals. Affiliate make a recurring commission. ClickBank Product Filters

Filters are an essential part of product searches. They add a narrow perspective to refine the product furthermore. The filter bar is on the left side of the product dashboard.

We have discussed gravity, initial sale, and average rebill total. Use these filters to micro refine the product search. Slide the bar below each filter to adjust the field values. Each filter has a maximum threshold level. The system pre defines these threshold levels. For example, the gravity threshold is 100+, and it can’t go beyond 100. So, the value an affiliate enters the gravity filter to search a product shall be under 100. The same story continues for the rest of the filters. ClickBank Product Attributes

Attributes are additional features a vendor is offering to an affiliate along with the product. For example, the required language attribute.

Affiliate can use language filters to quickly find a product offered in a language, either their audience or they are compatible with.

If you look at the bottom, there’s a Required Attribute(s) section. This section holds three crucial filters. By selecting them all or anyone you are telling Clickbank to show products having at least:

● Affiliate tools page ● Vendor spotlight page ● Support for mobile traffic

All three of them are critical. For example, if a product doesn’t have an affiliate tool page, then how will affiliates pitch the products. However, almost every product has a dedicated affiliate tools page to support an affiliate.

This way, filters, and attributes can play an imperative role in selecting the best ClickBank affiliate products.

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How To Make Money With Clickbank [2020]: A Complete Guide: There are a ton of strategies you can leverage to see that                       first commission sitting in your account. Seriously, when               you see that first commission, everything becomes more               natural to do. 

You must have heard people on YouTube or in articles that                     they generate sales by commenting on people’s posts,               spamming on Instagram, and whatnot. WAIT! The truth is                 – that doesn’t happen in any case. If you want to promote                       your products and get some serious sales, you need to                   leverage the right tactics or strategies. 

So, I will be covering the top legit and scalable ways you                       could ever leverage to get started and see sales shortly. 

Coming to the promotion, there are mainly two ways of                   doing it. 

1. Free or Organic Promotion – this type of promotion                   involves creation of content in the form of videos, images,                   audio episodes, and articles. 

A Secret Strategy of Making Money On ClickBank For                 Free: 

 

I am going to share a free but very effective method of                       making money on ClickBank. And how you can promote                 ClickBank products without spending anything. This           method is about how to make money with ClickBank                 without a website. It is quite simple and straightforward.                 So if you’re looking to earn passive income through                 affiliate marketing, then this method can work for you. 

Most of you guys should already familiar with ClickBank                 and know how it works. But in a case, you don’t know                       much then don’t worry. Because I will guide you with                   everything. You only need to have a computer or laptop                   and an internet connection. And you are good to go with                     this method. 

Thefreeadforum This website is a classified ad network. Which allows it’s                   users to create and publish free advertisements. The big                 plus point of this website and the reason for choosing this                     site is the number of traffic it gets each day. You might be                         amazed to see how many people visit this website                 everyday. Millions of people from all over the world visits                   this website regularly. Which brings a great opportunity to                 convert them into leads and sales. 

 

Process Of Making Money On Clickbank 

OK so let’s get started with this method. I assume that you                       already have a Clickbank account. But if not then create                   one. Next follow along this step by step guide to create a                       free account on thefreeadforum.com. So to create your               free account visit this website: 

 

http://www.thefreeadforum.com/postclassifieds/user/register 

Then fill out the registration form to create a free account                     there. The signup process is fairly simple. You just need to                     enter your name, email address, and password. After               registration, they will send an activation email to your                 inbox. So go ahead and activate your newly created                 account. Now you should be logged into your account. 

Ad Creation 

So you choose your desired product and grab its affiliate                   link. Now let’s start with the ad creation process. So come                     back to the thefreeadforum.com website and click the               “Publish your ad for free” button at the top of the page. It                         will bring you to the ad creation page. First, choose a                     category that is relevant to your product. After that enter                   an eye-catching and interesting title. It is very important to                   write your ad title in a way that it attracts more and more                         people to click on it to find out more information. The title                       should be relevant to the product that you choose to                   promote. 

Next up add the description of your ad. So add some                     information about the product in the box. You are also                   required to add your affiliate link inside the description                 

box. But make sure to shorten your affiliate links before                   adding it there. 

Note: You can collect the product title and description by                   visiting the product landing page and affiliate resources               pages as well. 

Then you can display the product price. But it is not                     mandatory and you can skip it as well. But I would                     recommend you to not add product price there. You can                   also target a specific country where you want to show this                     advertisement. By the way, it is a nice option to use for                       most affiliates. So select your targeted country, region,               and city to narrow down your target audience. To                 configure the settings according to your needs and hit the                   publish button. 

So congratulations on publishing your first ad. And now                 you can monitor the traffic to your affiliate offer or                   product. 

Traffic Driving Strategies 

There are basically two methods of driving traffic to your                   affiliate product. 

Direct Linking 

This method is about driving traffic directly to your affiliate                   product. The advantage of this method is that you don’t                   

need to have a squeeze or landing page. And the                   disadvantage of this method is that sometimes it works                 and sometimes not. 

Using A Landing page 

This method works better than direct linking. And it has                   certain advantages over direct linking. Using this method               you first direct traffic to a landing page. Where you can                     grab the email addresses. And after that, the traffic will be                     redirected to the product page. Which you can use for                   email marketing campaigns. There are multiple landing             page builder websites available online both paid and free.                 That you can utilize for that purpose. Another advantage                 of using this method is that you can track the campaigns. 

So use whatever strategy you want to drive targeted                 traffic. But if you want me to suggest then surely I will go                         with the second option. 

 

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2. Paid Promotion – this promotion method includes               advertising your products through various advertising           models, like – Pay Per Click and Search Engine Marketing. 

HOW TO MAKE MONEY ON FACEBOOK USING CLICKBANK OFFERS [STEP-BY-STEP GUIDE 2020]

Many people know Facebook as a place for connecting with friends and sharing current events. What they don’t realize is that Facebook can be used as a tool to make money and LOTS of it! You can make money on Facebook by selling your services in the Facebook marketplace or share your links in groups and pages. This approach does work for some people but it’s not that effective. The most effective way that I have seen is using Facebook ads to promote affiliate offers. The offers can be from any affiliate network, but we are going to focus on Clickbank offers in this guide. When you think about using Facebook as a traffic source, the one thing that I see affiliates do is to sign up to many

Facebook groups and promote their affiliate links in that group. Of course, you can get away with this, if you are a dedicated member of the group and have provided some type of value in the form of helpful content. But, if you have not built a relationship with its members, why should they trust your recommendation? Free traffic sources like Facebook groups require you to build a relationship with their members first, and building relationships do take time. A method I like to use to fast track the relationship-building process is to promote affiliate products on a blog post using Facebook ads. Keep reading and get more insights as I break down this affiliate marketing strategy using paid traffic methods. In my experience with Facebook Ads, I have seen great success in promoting the TedsWoodworking, Numerology and Manifestation Miracle products. Any advice I give will be based on my experience promoting these products.

How to create a successful Facebook Ad Campaign First things first, to start creating ads on Facebook your brand or business will need a Facebook Page and you’ll have to create and manage your ads through Facebook Ads Manager. What is Facebook Ads Manager? This is where your Facebook Ad Campaigns, Ad Sets, and Ads are created. Using this management platform ensures you can keep your personal profile separate from your business page. It also allows others, like employees or agencies, to use the same ad account for a business or brand without having to connect personal profiles to each other. Know your audience Knowing your audience or ideal customer is essential to the success of any marketing campaign. Though you may think everyone in the world is a potential customer, chances are you can define this a little better. We assure you that casting a wide net to try and hit everyone and everything in sight is a mistake. You won’t be able to please everyone with this method and it’s likely you’ll see little return on investment. If your target is indeed vast, there are still ways to segment your

audience or customers to best optimize your advertising spend. The best way to decide how to target your audience is to think of your ideal customer. This could be an actual person or business you have worked with before or an imaginary person you would love to be your dream customer. In the world of marketing, this is often called creating a marketing persona or profile. When you think about this customer, who are they? What sorts of things do they like? Where do they live? What do they do on weekends? What are their frustrations? Are they married, single, dating? Think about their age and background. Consider any details that you think could make up a dream character that you would love to sell to or work with. You can even give them a name; we find this often helps. Due to Facebook Ads Manager’s incredible targeting abilities, you can now start targeting exactly this type of person. When creating an Ad Set, these characteristics will play a great part in niching down who your ad is displayed to.

This is the part where lots of first time ad creators begin to panic, as the more parameters they place around their ad, the lower the estimated potential reach Facebook will show you. But that’s ok, your goal should never be to speak to everyone but to speak to the specific group that will want what you have to offer. As previously mentioned, if you aren’t sure exactly who this is you have the ability to try out your first few ideas on a low budget and examine the results. From here you can slowly and gradually tweak your targeting parameters and watch how your results change. Alternatively, if you do know your audience and you know them well, you can choose to use Facebook’s ‘lookalike audience’ feature. This allows you to input data you have gathered from previous clients and Facebook will find new customers and audiences that display similar behaviors online, and could be interested in your brand, service or products. Know your goal We know that your main goal, just like everyone else, is to get a great ROI and make a profit for your business. But knowing your goals and objectives for running a Facebook

Ad Campaign goes deeper than this. You should consider, in depth, what you hope to achieve from your advertising and how you’ll measure your success. Perhaps you provide a service that people need in an emergency. In this instance, your goal might be to make people more aware of your business and services, so that when an emergency occurs your name comes to mind. If you’re an e-commerce store your goal may be to convert direct sales from Facebook, so you want them to click straight from your ad to purchasing your product. Your goal could also be to get more subscribers to a mailing list, to attend an event, or to engage with your business more actively on social media. Whatever it is, your main goal can’t encompass everything. Instead, what you can do is run several campaigns with different goals to try to achieve everything you’re hoping for. Campaign types As you may have guessed, there are several different campaign types depending on your goals. Within Facebook Ads Manager these are known as Objectives - essentially this is what your ad does.

There are three different categories of Objectives: Awareness, Consideration, and Conversion. Awareness Brand Awareness - Show your ad to people more likely to pay attention and remember your ad after the campaign is over. It could be shown to the same person several times Reach - Show your ad to the maximum number of people possible, usually meaning each individual consumer will see the ad less frequently, but casting a wide net Consideration. Traffic - Direct traffic to a destination on or off Facebook like a website, app or Messenger conversation. Engagement - Get more people to see and engage with your post or Page. Engagement can include comments, shares, likes, event responses and offer claims. App Installs - Direct traffic to the app store to download your app.

Video views - Promote videos that show behind-the-scenes footage, product launches or customer stories to raise awareness about your brand. Lead generation - Collect lead information from individuals interested in your business. Messages - Engage in more conversations about your business with potential and current consumers in Messenger to complete purchases, answer questions or offer support. Conversions - Gain participation in a valuable actions on your website, app or in Messenger, such as adding payment info or making a purchase. Use the Facebook pixel or app events to track and measure conversions. Catalog Sales - Create ads that automatically show items from your catalog based on your target audience. Store Traffic - If you have multiple stores, restaurants or other physical business locations, encourage visits and sales by showing ads to people who are nearby Campaign structure.

Once you have decided on your Campaign Objectives, you’ll need to pop in all of those characteristics you decided your ideal customer has in your Ad Set under the Audience section. You can save the audience parameters too if you’d like, so you can use them for future campaigns. Here you’ll also choose your budget and how long you’d like the ad to run for. There are advanced options for when you’d like to be charged (for example - per impression) and specifically when or how many times you’d like your ad to display in a day. Then you’ll move on to your ad creative. More about how to do this optimally under ‘Tips for creating the perfect Facebook Ad.’ How many ads can you have in a Facebook Ad Campaign? You can have an extreme amount of ads within a Facebook Ad Campaign. A standard account can have up to a whopping 5,000 Ad Campaigns. Within those campaigns, you can have 5,000 active Ad Sets. And within each Ad Set, a standard account can have up to 50 Facebook Ads.

So technically one standard account can have up to 125 billion ads running. Though we’d suggest that might be a few too many to keep your eye on. Facebook Ads explained Do they work? In short… definitely. However, this is all dependent on how much work you’re willing to put into the process. The return on investment with Facebook Aads can be exponential but, as mentioned, knowing your specific goals and objectives, knowing your desired audience and customers and monitoring, tweaking and refining are vital elements to having success with Facebook Ads. Different ad types Your earlier assessment of your audience personas should help you to decide what style of ad to choose within Ads Manager. Unlike Objectives (what your ad does) the ad type is how your ad looks. If your audience persona is a mom in need of baby products quickly and fuss-free, perhaps an in-hahfeed collection ad with the top-selling products from your

website is the best option. Here she can immediately click through and make a purchase without having to leave Facebook. If your service is something clients find a little complicated for example, finance or legal services, try using a short explainer video to help them feel more at ease and trusting of your business’s knowledge. It’s important to remember that studies have shown 69% of videos on social media are watched without sound, so it’s better for engagement if you annotate any video that has a voiceover. Maybe you run a food business and don’t have any video footage available; a slideshow ad featuring several of your images is another good option. It’s a great way to catch your audience’s eye, plus this can all be done within the Ads Manager tool and requires no tricky video editing knowledge. The options are almost endless, and if you aren’t sure which to choose the best way forward is to try a few out. Facebook offers A/B split testing, in which you can either try different ad content to the same audience or the same

ad content to different audiences depending on which bit has you stumped. Once you have run your split test for a short while, you’ll be more aware of what works well for you and your business. From here you can continue to monitor, test and refine. Your full range of options for Facebook Ads, according to Facebook itself, are: Photo ads - Photo ads offer a clean, simple format to feature engaging imagery and copy. Convey who you are and what you do through high-quality images or illustrations. Video ads - Tell your story with sight, sound and motion. Video ads come in a range of lengths and styles, from short, feed-based ads that you watch on the go, to longer videos that you watch on the sofa. Stories ads - Stories are a customizable, edge-to-edge experience that lets you immerse individuals in your content. Tap into their passions and inspire them to take action on mobile.

Messenger ads - Messenger ads help people start conversations with your business. Get personal with current or potential customers and add interactive or automated features. Carousel ads - Carousel ads let you showcase up to 10 images or videos in a single ad, each with its own link. Highlight different products or tell a brand story that develops across each card. Slideshow ads - Slideshow ads are video-like ads made of motion, sound, and text. These lightweight clips help you tell your story beautifully across devices and connection speeds Collection ads - Collection ads let people discover, browse and buy what you offer. Consumers can tap an ad to learn more about a specific product, all within a fast-loading experience. Playable ads - Playable ads offer an interactive preview before they download an app. Find higher-intent users for your app with this try-before-you-buy experience Instant Experience ads (formerly Canvas ads) - Instant Experiences allow you to create a full-screen, fast-loading destination designed for mobile, and add them to almost any ad format.

It’s important to know that not every ad style is available for every Campaign Objective, so it’s best to explore your options before you begin creating specifically for an ad type. Tips for creating the perfect Facebook Ad It’s time to be creative. Try to use clear, eye-catching imagery or videos to grab your audience’s attention. When you combine this with well thought out wording, people are far more likely to engage with your content, stop scrolling and click on your ad. Remember that Facebook prefers your imagery to have very minimal text overlay within the image itself. They even provide an image tester tool that allows you to upload your image before utilizing it in your ads, to know whether the reach of your ad could be penalized for having too much text. More often than not, images that are yours will work best. No one truly likes to feel like they’re being sold to. People are looking for genuine experiences, even within their advs online. This means you should try to shy away from stock images.

Though sometimes they may appear more visually appealing to you, often a potential customer can tell when a stock image has been used and it can create a disingenuous feeling. When it comes to text, it pays to be original here too. Copying wording you’ve seen before that you’ve found entertaining might make you laugh, but chances are someone within your audience will have seen it before too. Be yourself. Be consistent in your brand persona. If, in your organic posting, your brand is typically quite cheesy, continue this through to your ads too. If your brand is usually very serious, straying too far from this can confuse your audience. A confused audience is unlikely to trust you and people don’t spend money with brands they don’t trust. Typically, being brief in your written content while still ensuring your audience can understand what your ad is about is advantageous. Approaching your ad content with an entirely different voice or look and feel only seems to work if you are completely rebranding or trying to reach an entirely new audience sector.

Installing the Facebook Pixel on your website is one of the best ways to optimize your ads and have a very accurate picture of how your ads are performing. The small piece of code is placed into the back end of your website and allows you to gain further analytics about your audience’s behavior. It also allows you to retarget (send new or the same ads again to) people who have already visited your website. This is an essential way to avoid missing potential sales and leads. You can create and install a Facebook Pixel on your website yourself, providing you have access to the back end of your website. Otherwise, speak to your web developer about having this installed. Facebook Ads costs Wordstream claims that $1.72 is the average cost per click (CPC) for Facebook Ads across all industries worldwide. However, this is an extremely varied metric. Your specific audience and ad choices could mean your ads could cost a few cents per click or up to $10 per click. CPC may also not be the metric you choose to mark your ads’ success against. There are a variety of metrics you can use to judge how much your Facebook Ad Campaign has cost you.

Including CPC, CPI (cost per impression) CPM (cost per thousand impressions) and many more. One of the best things about Facebook advertising is that the cost is completely up to you. No budget is too big or small to begin. You can choose to set your budget to a daily amount, or an amount for the whole campaign. Facebook bidding strategies This is where things get a little complex. Facebook’s ad system runs on an auction. All ads run against each other and the system determines which will be displayed “based on the ads' maximum bids and ad performance.” A bid in the auction is what you’re willing to spend to have your ad shown to the desired person. When you are presented with your choice of ad spend you have two options: cost or control. If you do not choose to cap the cost of your spending Facebook claims it will get you the best result for your spending. Otherwise, you can choose what you’d like to have as an overall spend, what is the maximum bid you’d be willing to spend, or a target cost which will spend as close as possible to the cost you set per bid. Facebook provides a

simplified table on choosing the right bid strategy including ad types, when to use, benefits and considerations. Hope this guide will help you to start a new online business immediately and provide you a stress free, job free lifestyle. So take action now. All the best. G. Pall

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