Legacy of Leaders

Presented by Bailey Gumm

March 14, 2015

Proposal Rationale

• In order to increase participation, sponsorships, and scholarships, Miss Nevada needs to change public perception and win back the public’s trust.

• Miss Nevada can achieve its goals by imposing a structure with more accountability, reaching more potential participants through information sessions geared towards new girls, and a marketing campaign emphasizing leadership demonstrated by current and past participants.

Challenges

• Public perception of pageants• Debate.org shows 75% percent of those surveyed

believed pageants to be harmful to women• Viral videos of interviews gone wrong propel

misconceptions• Pageants mocked on The Big Bang Theory, TV’s

highest-rated television show• Mistaken identity with Miss USA• Seen as outdated, and non-relevant

• Disorganization• Locals have their own procedures• Little to no information for new participants• Little to no accountability

Growing pains of bigger fish

An Opportunity for Reinvention• Organization is united after crisis

• New board of directors

• New Sponsorships

• Motivated and invested members

• Contestants coming of age from the Princess Program

Jodi Fonfa, Executive Director

Proposed Miss Nevada Organization Goals• Increase participation

• Increase scholarships

• Promote education and provide financial aid for education

• Encourage a sisterhood through networking

• Provide opportunities for personal growth

• Establish and maintain a usable website for record-keeping and legacy work

State of Nevada

Proposed Miss Nevada Titleholder Goals• Platform goal• State-wide school tour • Work with both Children’s Miracle Network

hospitals in the state• Oversee the Princess Program.• Facilitate and conduct training for new

contestants and judges• Partner with the state government• Partnerwith the Travel and Tourism board• Standardize and secure sponsorships

Bailey Gumm, Miss Nevada Outstanding Teen 2011

Recruitment Session Format• Four Consecutive Saturdays in August

• 2-hour sessions starting at 10am and 12pm

• First two weeks covers overview and eligibility

• Second two weeks covers sponsorships and individual counseling and questions

Legacy of Leaders PR Campaign

• Campaign Objectives• Demonstrate that the Miss Nevada organization is trustworthy and

credible.• Highlight the opportunities that Miss Nevada opens to contestants.• Encourage participation/sponsorships/viewership.

• Campaign Strategies• Engage former Miss Nevadas • Utilize current titleholders • Legitimize scholarship

• SMART Goals• Information sessions at every high school and college• 42 attending each information session• 20 participants in each local competition• 46 participants at State competition (23 in both Miss and Teen)• Named sponsorships for each local pageant to secure scholarships• Sponsors for every Miss Nevada resource and activity