Kim Jones is Miss Jones.

“Combining a deep appreciat ion of F i l ip ino, Austral ian and global fashion, Kim Jones is a power ful voice

for the local ar t isans and designers that make Pinoy fashion so compel l ing, as wel l as a beacon for the best of internat ional sty le. Inspired by her l i fe in

Austral ia and fusing classic and casual , her sty le is ref ined but not restr icted.”

-k imcamjones.com

Kim Jones dips her toes into fashion design as she f inal ly launches her f i rst-ever capsule col lect ion wi th AVA. The 9-piece col lect ion is a fun mix of casual yet feminine pieces, per fect for the summer and al l throughout the year. Shop her sty le f rom a col lect ion that marr ies Kim’s effor t less aesthet ic and adventurous personal i ty. The fashion blogger and sty le inf luencer made sure that the 9 pieces transform into a hundred di fferent ensembles, where some pieces can be worn several ways and everything pairs together. The Miss Jones x AVA col lect ion also features an exclusive pineapple pr int and careful ly selected fabr ics to ensure the best qual i ty and tai lored f i t .

Kim wears an all-yellow ensemble, pairing the tailored long-sleeved button top with the full volume waterfall skirt.

T H EB U T T O N D O W N

T O P

T H EH a lT E r B o w

T o p

Kim wears a salmon pink a-line halter top tucked-in to emphasize the bow detail. She paired it with the blush draped tulip wrap skirt for an added feminine touch.

Kim wears a casually elegant maxi dress in

her signature pineapple print. The dress features

a low-back detail and full volume skirt.

T H EM A X I D R E S S

T H E C R O P P E D

B A R D O T T O P

Kim wears a yellow cropped 2-way Bardot top with a pink full-volume waterfall skirt with box pleats. The skirt comes fully lined with a longer back detail, invisible side zipper, and 2 pockets.

T H EL o n g - s L E E v E s

B A R D o T T o P

Kim wears a long-sleeved 2-way overlap Bardot top in her signature pineapple print. Sleeves are gartered to achieve the scrunched up, relaxed look. She paired it with an equally bright shade of yellow a-line tailored shorts with a bow belt and scallop detail.

Kim wears a scallop hem top in blush pink tucked out of her tailored blush pink shorts with scallop side detail worn without

the bow belt.

T H E S C A L L O P T O P

T H ES C A L L O P S H O R T S

Kim wears the perfect tailored a-line shorts with

a scallop detail on the side. She paired it with a white cropped 2-way Bardot top with overlap

back detail.

Kim pairs the full volume waterfall skirt as a coordinate to her cropped 2-way Bardot top with overlap back detail, both in her signature pineapple print. The coordinate pair seems like a dress than a 2-piece ensemble.

T H E W AT E R FA L L

S K I R T

T H EW R A P S K I R T

Kim wears the versatile tulip wrap skirt, it drapes gracefully paired with the

feminine halter top.

S U M M E R L O O K B O O K

2 0 1 5

AVA is the leading onl ine fashion brand Phi l ippines. Our purpose is to make l i fe beaut i fu l through design and technology.

We star ted AVA because we fel t F i l ip ino women deserved to exper ience beauty everyday. From emerging designers and smal l business owners, to establ ished brands and indie labels, AVA’s previous col laborat ions include Tweet ie De Leon-Gonzalez, Vania Romoff , and the Professional Models Associat ion in the Phi l ippines. We celebrate Fi l ip ino creat iv i ty. We hope to share the beauty that the Phi l ippines br ings in design-dr iven markets.

AVA is backed by Kickstar t Ventures ( the venture capital fund of Globe Telecom), Hatchd Digi ta l , and the Segovia Group. At the 2012 Dubl in Web Summit , AVA was named as one of the top 100 most promising star tups in the wor ld. AVA is the f i rst F i l ip ino fashion brand to be featured as a case study at Harvard Business School .

A B O U T A V A

www.ava.ph