MIS (MTS)

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Badlo life ka planBadlo life ka plan

Congestion free mobile network«..Congestion free mobile network«..

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SUBMITTED BY:SUBMITTED BY: ROLL NO.ROLL NO.

RISHI JAINRISHI JAIN 20111962011196

GAURAV JAWANJALGAURAV JAWANJAL 20111972011197

DISHA JHAVERIDISHA JHAVERI 20111982011198

VIKRAM JHAVERIVIKRAM JHAVERI 20111992011199MAHAVIR KATARIAMAHAVIR KATARIA 20112002011200

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IntroductionIntroductionMTS stands for mobile telecom system.MTS stands for mobile telecom system.

SistemaSistema ShyamShyam TeleServicesTeleServices Ltd (SSTL), is the company thatLtd (SSTL), is the company that

owns the MTS brand,owns the MTS brand,

They are having a joint venture betweenThey are having a joint venture between sistemasistema of Russia &of Russia &

shyamshyam group of India.group of India.

SistemaSistema ShyamShyam TeleServicesTeleServices(SSTL), a joint venture between(SSTL), a joint venture between

Sistema of Russia andSistema of Russia and ShyamShyam telelinktelelink group of India, hasgroup of India, has

announced the launch of its global brand 'MTS in India.announced the launch of its global brand 'MTS in India.

It is the first CDMA operator to get pan India license to operateIt is the first CDMA operator to get pan India license to operate

in all 22 circles in India.in all 22 circles in India.

It will operate on CDMA technology and also provide EVDO DataIt will operate on CDMA technology and also provide EVDO Data

Access.Access.

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About SSTLAbout SSTLSistemaSistema ShyamShyam TeleServicesTeleServices (SSTL) is a (SSTL) is a JointventureJointventure company company

between Sistema of Russia andbetween Sistema of Russia and ShyamShyam Group of India.Group of India.

Sistema is the majority shareholder in this joint venture with aSistema is the majority shareholder in this joint venture with a

73.71%73.71% equitystakeequitystake, along with the, along with the ShyamShyam Group, holding aGroup, holding a

23.79% stake and the rest 2.5% being public partake.23.79% stake and the rest 2.5% being public partake.

SSTL has the spectrum to provide mobile telephony services inSSTL has the spectrum to provide mobile telephony services in

all the 22 circles across the country.all the 22 circles across the country.

In a recent development, SSTL tied up with Mobile Tele SystemsIn a recent development, SSTL tied up with Mobile Tele Systems

OJSC of Russia to bring the globally acclaimed telecom brandOJSC of Russia to bring the globally acclaimed telecom brand--MTSMTS--toto-- India.India.

MTS is the 8MTS is the 8thth largest telecom brand in the world and haslargest telecom brand in the world and has

recently been voted the 71recently been voted the 71stst ranked brand out of the 100 topranked brand out of the 100 top

global brands in the world.global brands in the world.

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About MTSAbout MTSMTS was established in October 1993.MTS was established in October 1993.

MTS is the largest mobile phone operator in Russia and hasMTS is the largest mobile phone operator in Russia and hasexpanded rapidly in Russia largely through the acquisition of expanded rapidly in Russia largely through the acquisition of smaller independent players and became the leading nationalsmaller independent players and became the leading national

mobile operator.mobile operator.It services over 95.03 million subscribers (as of June 30,2009).It services over 95.03 million subscribers (as of June 30,2009).

In late 1996, Sistema JSFC acquired a majority stake in MTS andIn late 1996, Sistema JSFC acquired a majority stake in MTS andhas remained the primary owner ever since.has remained the primary owner ever since.

MTS has been listed on the New York Stock Exchange since JulyMTS has been listed on the New York Stock Exchange since July

2000 and trades under the ticker MBT.2000 and trades under the ticker MBT. In 2008, MTS revenues grew 24% to$10.2billion.In 2008, MTS revenues grew 24% to$10.2billion.

Media reports suggest that Russian government was planning toMedia reports suggest that Russian government was planning tobuy a 20% stake in SSTL for about $700 million.buy a 20% stake in SSTL for about $700 million.

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ServicesServicesMBLAZE:

High Speed EVDO Internet

Download 3.1MBps and Upload 1.8 MBps

Device Cost 3499-Premium,and2999-Regular.MBROWSE:

Portable Internet

CDMA Internet upto153KBps Download

Device Cost 1499MTS CDMA MOBILE:

½ p/sec pulse rate

Digital technology.

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MBLAZEMBLAZE

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MBLAZEMBLAZE

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MBROWSEMBROWSE

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MBROWSEMBROWSE

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CDMA MOBILESCDMA MOBILES The CDMA mobile service of Sistema

Shyam Teleservices Ltd (SSTL), finallyrolled out its Mobile Service in thenational capital Delhi.

MTS India touches 2 million subscriber

mark.

MTS India the CDMA Mobile service

provider recognize for being the most

successful new telecom operator in

India. And conferred with NationalTelecom Award.

The award is recognition of MTS

establishing itself as a strong

challenger brand in the market..

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MTS joined the CDMA Development Group (CDG),an international consortium of CDMA service providers

and manufacturers.

MTS CDMA mobile services of (SSTL) selects tata

communication to manage its call centers..

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CDMA MOBILESCDMA MOBILES

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Off ers available..Off ers available..

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Global RecognitionGlobal Recognition

Top 100 Most Powerful Brands.

Business Week InfoTech 100.

Trusted Brand 2008.

World Communications Awards 2008

GSMA 13th Annual Global Mobile Awards.

Corporate Governance

MTS India futuristic technology

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SWOT analysis..SWOT analysis..

Strengths..

No. 1

value added services.

Advanced Technology. Innovative strategy.

Good consumer base

Weakness..

Placing.

Different tackle ness.

Opportunities..

Indian market.

3 G spectrum.

Threats..

Brand perception.

Competition.

MTN-AIRTEL deal. Govt. policies.

Difficulty in getting license.

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Marketing strategies..Marketing strategies..The brand was developed to attract customers in a variety

of cultural, socio-geographic and income segments withthe consistent message of quality and leadership.

To facilitate further growth and recognition of the brand,MTS recently adopted new Brand Standards tocommunicate the brand consistently in all messagingand reinforce its perception as a strong, trustworthy andquality-focused company.

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corporate Strategies..corporate Strategies..

In 2006, MTS also adopted a new corporate strategy which will take the Company into the next stage of its evolution.

This new strategy, subsequently updated in 2007as MTS¶ 3+2 Strategy, will enable MTS¶ organization and new management structure to continue to eff ectively deliver on the Company¶s goals and objectives in the coming months and years.

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Benef its of mts membershipBenef its of mts membership

Discount on job postingat the MTS Career Webpage.

Scholarships exclusivelyfor MTS student members.

Specialized workshops on new technical program.

Opportunities to networkwith other prof essionals in your area.

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Calling f eature value packages.

Combine mailbox.

Group ring

possibility. Text to Park -

Exclusive f or MTS Subscribers.

Dental plan. Group lif e

insurance..

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ConclusionConclusion

MTS is a multinational corporation of anew type, based in a high-growth emerging market and simultaneously entering other developing markets with a unif ied brand. Having been recognized internationally f or corporate governance andtransparency, MTS is not only a

leading Russian blue-chip company,but a truly global organization«.

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MIS (MTS)