MIS 304

Professor Fang Fang

Group #4

Gerardo Cabral | Josh Bond | Joseph Zoller

Ryan Canonizado | Mike Dixon

STARTING A NEW E-COMMERCE

Introduction Electronic Commerce, or commonly

known as E-Commerce or eCommerce, consist of the buying and selling of products and services over electronic systems such as the Internet and other computer networks.

Types of E-CommerceBusiness-to-Consumer (B2C)Business-to-Business (B2B)Business-to- Administration (B2A)

Business-to-Consumer (B2C)Advantages

Stress free buyingSecure and

confidential transactions

Convenient methods of paying

Quick process and delivery

DisadvantagesQuality of website

Business-to-Business (B2B)Advantages

Inventory manageability

Speed of computing invoices

DisadvantageSecurity breach

Business-to-Administration (B2A)Advantages

Effective communication with organizations and government

DisadvantageSecurity Breach

Other types of E-CommerceConsumer-to-Consumer (C2C)

Example: Craigslist.comConsumer-to-Business (C2B)

Example: Priceline.comConsumer-to-Administration

Example: Consumer directly paying taxes to government

HARDWARE COMPONENTS

3 Tier Architecture

ServerMost important hardware when dealing

with a web site3 different options for a business owner to

choose from

Renting a ServerCan rent a virtual machine or space on a

public server

Less expensive

Company takes care of maintenance

Owning a Personal Server

Extremely expensive

Most control and flexibility

SOFTWARE COMPONENTS

E-Commerce SoftwareKnow your

customerMerchant vs.

nonmerchantAuctions,

clearinghouses, exclusive access

Only the necessities

GoEmerchantUnlimited

bandwidthProduct variationBulk uploadingTechnical supportEasy to use$59.95/month

3D cartNo

programming/graphic skills necessary

Marketing aidsFeature products &

gift certificatesGrowth tracking$20-$100/month

MagentocommerceMarketing

promotionsEasy

checkout/shippingCollects & analyze

dataOpen sourceFree!

E-COMMERCE TRENDS

InteractiveCustomer reviewsJumpGauge

Social NetworkingMySpace, Facebook, etc.Advertisements

Real-TimeProduct availabilityEbayTwitterCutlery and More, Amazon

Mobile ApplicationsCustom websitesAmazon mp3iPhone

iTunesStarbucks

E-COMMERCE SUCCESS

Ecommerce SuccessThree major successful online companiesAmazonEBayGoogle

AmazonSlow and steady

growth

Expanded product selection

Review and Recommendation

Amazon Web Services

EbayFirst large online

auction house

Seller Ratings

Can sell pretty much everything

PayPal

Google Advertising

Pros & Cons

Major productsSearch EngineWeb MailVirtual Globe

Privacy

QUESTIONS?