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Mintel UpdatePet Products with *Fruit ingredients
# of NA pet launches with *fruit ingredients, by most active sub-categories,
Jan. 2011 – Dec. 2015
total
Total NA sample = 68 products Total global (excluding NA)sample = 393 products
For more information on fruit ingredient trends, please contact Tree Top at 509.698.1435
June 2016
% Chg. 2015 vs. 2014:
NA -37.0%
*Fruit Ingredients included in search are fruit concentrate, fruit flakes, fruit granules, fruit juice, fruit peel, fruit puree, fruit paste, fruit nectar, fruit solids
# of Global (excluding NA) pet launches with *fruit ingredients, by most active sub-
categories, Jan. 2011 – Dec. 2015
0
5
10
15
20
25
30
2011 2012 2013 2014 2015
#ofpetlaunches with *fruitingredients, Jan2011- Dec2015
total
Sub-Category % change: 2011 - 2015 Total Sample
Dog Snacks & Treats 88.24% 52.94%
Dog Food Dry -76.47% 23.53%Cat Food Dry 0.00% 13.24%Dog Food Wet 0.00% 5.88%Cat Snacks & Treats n/a 2.94%
Cat Food Wet n/a 1.47%Total Sample 0.00% 100.00%
% Chg. 2015 vs. 2014:
Global -94%
0
50
100
150
200
250
300
350
400
2011 2012 2013 2014 2015
#ofpetlaunches with *fruitingredients, Jan2011- Dec2015
Sub-Category % change: 2011 - 2015 Total Sample
Dog Food Dry 20.00% 88.30%
Cat Food Dry 20.00% 6.36%
Dog Snacks & Treats -80.00% 4.58%
Dog Food Wet 0.00% 0.51%
Cat Food Wet n/a 0.25%
Total Sample 0.00% 100.00%
# of NA pet launches with *fruit ingredients, by most active fruit ingredients,
Jan. 2011 – Dec. 2015
Total NA sample = 68 products
For more information on fruit ingredient trends, please contact Tree Top at 509.698.1435
NA Ingredient Analysis
# of NA pet launches with *fruit ingredients, by top growing fruit ingredients,
Jan. 2011 – Dec. 2015
# of NA pet launches with *fruit ingredients, by most active fruit ingredient group,
Jan. 2011 – Dec. 2015
# of NA pet launches with *fruit ingredients,by top growing fruit ingredient group,
Jan. 2011 – Dec. 2015
June 2016
*Fruit Ingredients included in search are fruit concentrate, fruit flakes, fruit granules, fruit juice, fruit peel, fruit puree, fruit paste, fruit nectar, fruit solids
Individual Fruit Ingredients % change: 2011 - 2015
Total Sample
Apple Pomace 9.80% 66.18%Apple Juice 0.00% 5.88%Fruit Juice n/a 4.41%Lemon Juice 0.00% 4.41%Banana Puree n/a 2.94%Apple Juice Concentrate n/a 2.94%Apple Puree n/a 2.94%Lemon Juice Concentrate n/a 2.94%Lime Juice 0.00% 2.94%Cranberry Juice Concentrate n/a 2.94%Grapefruit Juice n/a 1.47%Citrus Pulp n/a 1.47%Lemon Peel n/a 1.47%Grapefruit Juice Concentrate n/a 1.47%Pineapple Juice n/a 1.47%Total Sample 0.00% 100.00%
Individual Fruit Ingredients % change: 2011 - 2015
Total Sample
Apple Pomace 9.80% 66.18%Lemon Juice Concentrate -100.00% 2.94%Total Sample 0.00% 100.00%
Fruit Ingredient Groups % change: 2011 - 2015
Total Sample
Fruit Purees, Pulps, Paste, Nectars, Compotes, Syrups (and all children)
9.80% 73.53%
Fruit Juice (and all children) 0.00% 17.65%Fruit Concentrates (and all children) n/a 8.82%
Fruit Peel (and all children) n/a 1.47%Total Sample 0.00% 100.00%
Fruit Ingredient Groups % change: 2011 - 2015
Total Sample
Fruit Purees, Pulps, Paste, Nectars, Compotes, Syrups (and all children)
9.80% 73.53%
Fruit Concentrates (and all children) -100.00% 8.82%
Total Sample 0.00% 100.00%
# of Global (excluding NA) pet launches with *fruit ingredients, by most active fruit
ingredients, Jan. 2011 – Dec. 2015
For more information on fruit ingredient trends, please contact Tree Top at 509.698.1435
Global (excluding NA) Ingredient Analysis
# of Global (excluding NA) pet launches with *fruit ingredients, by top growing fruit
ingredients, Jan. 2011 – Dec. 2015
# of Global (excluding NA) pet launches with *fruit ingredients, by most active fruit ingredient
group, Jan. 2011 – Dec. 2015
# of Global (excluding NA) pet launches with *fruit ingredients, by top growing fruit ingredient
group, Jan. 2011 – Dec. 2015
Total global (excluding NA)sample = 393 products
June 2016
*Fruit Ingredients included in search are fruit concentrate, fruit flakes, fruit granules, fruit juice, fruit peel, fruit puree, fruit paste, fruit nectar, fruit solids
Individual Fruit Ingredients
% change: 2011 -2015
Total Sample
Apple Pomace 20.00% 82.70%Apple Pulp 0.00% 5.85%Citrus Pulp 20.00% 4.33%Apple Juice n/a 1.27%Grapefruit Juice n/a 1.02%Apple Juice Concentrate n/a 1.02%Grapefruit Juice Concentrate n/a 1.02%
Pineapple Juice n/a 1.02%Pineapple Juice Concentrate n/a 1.02%
Fruit Purees, Pulps, Paste, Nectars, Compotes, Syrups
n/a 0.76%
Elderberry Juice n/a 0.76%Pomegranate Juice 0.00% 0.76%Lemon Peel Powder 0.00% 0.76%Fruit Juice n/a 0.51%Apple Puree n/a 0.51%Total Sample 0.00% 100.00%
Individual Fruit Ingredients
% change: 2011 - 2015
Total Sample
Apple Pomace 20.00% 82.70%Citrus Pulp 20.00% 4.33%Orange Juice -100.00% 0.25%Apple Peel -100.00% 0.25%Total Sample 0.00% 100.00%
Fruit Ingredient Groups % change: 2011 - 2015
Total Sample
Fruit Purees, Pulps, Paste, Nectars, Compotes, Syrups (and all children)
40.00% 94.66%
Fruit Juice (and all children) -60.00% 3.56%Fruit Peel (and all children) -60.00% 1.27%Fruit Concentrates (and all children) n/a 1.02%
Total Sample 0.00% 100.00%
Fruit Ingredient Groups % change: 2011 - 2015
Total Sample
Fruit Purees, Pulps, Paste, Nectars, Compotes, Syrups (and all children)
40.00% 94.66%
Fruit Juice (and all children) -60.00% 3.56%Fruit Peel (and all children) -60.00% 1.27%Total Sample 0.00% 100.00%
For more information on fruit ingredient trends, please contact Tree Top at 509.698.1435
Ramical Milk Cake Starter for Small and Medium Dogs
Click here for product details
Product Examples with Fruit Ingredient June 2016
Happy Dog Mini Adult Dry Dog Food
Click here for product details
Optimeal Immunity Protection Complete Dry Pet Food for Small Breed Adult
DogsClick here for product details
CocoTherapy Maggie’s Macaroons Coconut
Lemoncello Gourmet Treats for Dogs
Click here for product details
V.I.P. Petfoods Fussy Cat Grainfree Cat Food Beef &
Kangaroo with Sweet Potato
Click here for product details
Yeti Dog Chew Golden Nuggets for Dogs
Click here for product details
Happy Dog Africa Sensible Nutrition Dog Food with
Ostrich and Potato
Click here for product details
Adivita Healthy Dog Snack
Click here for product details
Dog and Cat Food Trends
For more information on fruit ingredient trends, please contact Tree Top at 509.698.1435
Source: Mintel GNPD 2016
Category Insights – Cat
Food
Source: Mintel GNPD 2016
Category Insights – Dog
Food
June 2016
