Upload
aleesha-fowler
View
213
Download
1
Embed Size (px)
Citation preview
Minority Recruitment Training Presentation
April 2014
1
Minority Student Recruitment
The Basics
2
AAUM’s Minority Student Recruitment Initiative (MSRI)
• Started in 2007 in response to Prop 2– Statewide ban on race-and-gender based
affirmative action use in public institutions– Fear that U-M would appear unfriendly or
unwelcoming to minority applicants
• MSRI was created to fill the gap that Prop 2 could potentially create
• Designed to ensure that qualified admitted students were choosing to attend U-M
3
MSRI, cont.
• Started with approximately 80 alumni• MSRI volunteers were from all over the US• Underrepresented Minority alumni
– African American, Hispanic, Native American
• First “Called to Action” in March of 2007• MSRI eventually became known as Each
One, Reach One in 2008
4
Each One, Reach One
• Also known as EO/ROs• Grown to 430 volunteers, all across the US• Called to action in 2007 through 2013• The EO/RO activity became an official part
of the Alumni Student Recruitment Program in 2008
• EO/ROs receive communications and information from the ASR Program
5
Recruiting Timeline&Matching Process
How we make it do what it do!
6
EORO Matching
• Occurs in the spring • Matching is done after large groups of
admits are made so there is a full roster to work with
• When possible, matching is done by:1. High school attended by alum & student
2. City alum & student live in
3. State
7
Volunteer Expectations and Responsibilities
• Keep your contact information up-to-date– Especially your email address!
• Contact your students in a timely manner, within 5-7 days of receiving your “call to action”
• Understand that student contact information is self-reported and is the most up-to-date information available
8
Alumni Recruitment Efforts
• Every contact you make is important and appreciated
• After September, you can “track” whether your students enrolled by checking the U-M on-line directory
• Since there are many reasons why a student may choose to go elsewhere, there is no “report card” created by the ASR program, nor are volunteers “graded”
9
Recruiting Tips &
Best Practices
“Congratulations!”
Now what?
10
Contacting Students
• Before you call:– Review resources so you know they exist!– Reflect on the things that made your time at
U-M special & be prepared to share that
• Call at a time when the student will more likely be available– After school, early evenings, Saturdays,
Sundays after worship services
11
Contacting Students, cont.
• During your call:– Try to create a two-way conversation– Share what you loved about your U-M days– Avoid “yes” or “no” questions– (brief) Silence is okay!– Leave your name/number for later follow-up– Feel free to talk to parents/guardians, if
student is unavailable
12
Answering Student Questions
• Refer, Refer, Refer!– Admissions Office Call Desk
• Can answer 100% of questions
– Admissions website• Available 24/7• Can answer 99% of questions
– Live chat– “Ask Us” FAQs
• U-M Detroit Center is an excellent local resource, www.admissions.umich.edu/detroit
13
Don’t play the, “I’ll get back to you” game!
Student
Alum
Phyllis DELAY
OUA
Phyllis Alum
DELAY
Student
14
Refer, refer, refer!
Alum
StudentOUA!
15
Office of Undergraduate Admissions (OUA) Resources
• OUA Web site, www.admissions.umich.edu
• OUA Call Center, 734.763.7433– Monday - Friday: 08:00 AM - 07:00 PM EST
Saturday - Sunday: Closed
• OUA Online Live Chat– Monday - Friday: 08:00 AM - 06:30 PM EST
Saturday - Sunday: Closed
16
Alumni Student Recruitment Program Resources
• ASR Web site, www.umalumni.com/asr– Inside Recruitment enewsletter– Recruiter Resources & Materials
• ASR Staff– Phyllis Taylor, Alumni Association,
734.764.2316, [email protected]– Julie Simon, Admissions Office,
734.936.3299, [email protected]
17
Things to keep in mind
• Share what you love about your U-M days.• You don’t have to know all the answers—
the key is knowing how/when to refer.• Directing students to a web site or to the
call center is not impersonal– Allows students to review at their convenience– Allows for students to ask follow-up questions
• HAVE FUN! 18
Alumni Student Recruitment Program
Phyllis TaylorAlumni Association
734.764.2316
Julie SimonOffice of Admissions
734.936.3299
19
We appreciate all that you do for U-M
Thank You!
20