Minnesota Physician 2015 Media Kit

Media Kit2812 East 26th Street Minneapolis, MN 55406P: 612.728.8600F: 612.728.8601mppub.com

2015

AboutMinnesotA PhysiciAn PublishingEstablished in 1986, Minnesota Physician Publishing is a respected source for industry-leading information in the fields of health care policy, medical business, and human resource management. We publish Minnesota Physician, a monthly medical business journal; Minnesota Health Care News, a guide to consumer information; MedFax, a weekly newsletter covering the health care industry; Employee Benefits Planner, a quarterly journal of human resources management; and an annual Medical Services Directory. We also host the Minnesota Health Care Roundtable, a semiannual conference devoted to the evolution of health care policy.

contActAdvertising612.728.8600 or [email protected]

MAiling & street Address2812 East 26th Street, Minneapolis, MN 55406

BillingPhone: 612.728.8600Fax: 612.728.8601

WeBsitemppub.com

Advertising rAtes Effective January 2015

guArAnteed & speciAl positionMinnesota Physician retains placement rights for all ads. A 10% premium will guarantee placement of ads ½ page or larger. For inside covers, add 10%.

Ad submissionEmail your camera-ready ad to your account executive. Please submit ads in PDF file format. (EPS and/or Tiff files are also acceptable.) Resolution should be set at 300 dpi. All files must be CMYK or grayscale and are inspected prior to production. Covers are printed on 60 lb. coated stock. Inside pages are printed on 30 lb. newsprint.

Materials not submitted camera-ready are subject to production charges.

Please use these photo specifications for inside pages from our printer:

•Color photos should be saved as CMYK (not RGB)

•Scan resolution = 300 dpi

•Total ink limit (C+M+Y+K) = 230%

•Black ink limit = 70%

•Press Dot Gain = Approx 25%

•Minimum dot value (highlights) = 7% Anything less will not hold ink

•Maximum dot value (shadows) = 70% Anything more will saturate to solid

pAyment terms/billing informAtion

•All rates listed are net.

• A 3% discount may be taken from any invoice paid within 10 days.

• A finance charge of 18% per annum will be charged on past-due invoices.

• Non-camera-ready advertising materials will incur production charges on an individual basis.

•Payment is due within 30 days of invoice date.

• Interest, collection agency fees and/or reasonable legal fees shall be due as in-curred if applicable to unpaid advertising invoices.

Ad siZe 1 insertiOn 6X (Per Ad) 12X (Per Ad)

Full page $4387 $3988 $36882/3 page $4069 $3702 $3518

½ page $2967 $2710 $24871/3 page $2758 $2522 $2304

¼ page $1764 $1560 $1375

Back cover $4960 $4460 $4075

Color included in cost.

Advertising conditions

•The publisher reserves the right to refuse any advertisement.

•The publisher is not responsible for any damage resulting from the content or errors in the content of any advertisement.

•If the publisher is at fault for any advertisement appearing incor-rectly, the limit of that liability shall be to publish such advertisement correctly in the next issue.

•Advertisers are held responsible for all invoices billed to advertising agencies that default on payment.

•Unearned frequency discounts and cancellation penalties related to advertising agreement termination are charged back to the advertis-ers.

•Advertising cancellations after the 25th of the month preceding publication are not possible and will be billed.

•All ads must be bordered.

online AdvertisingAdvertising is available on the Minnesota Physician Publishing website. Any ad placed in the publication can be loaded onto the Marketplace section for 10% of the ad cost. This e-ad will link to the home page of the advertiser. Visit our site at mppub.com.

print Ad sizes

reprints

•A great way to leverage press coverage of your organization

•An ideal supplement to your marketing/advertising program

•Perfect for educational handouts at seminars and conferences

•An outstanding complement to your public relations campaign

•Color or Black & White

•Reprints are usually letter size and printed on both sides

Reprints requiring reformatted photos, additional text, logos, new photos, etc., incur production charges at $150/hr., with one-hour minimum. Some articles are too long to print on a single page and different pricing applies.

Quantity Color Price100 Black & White $300

500 Black & White $500

1000 Black & White $725

Read-only pdf file

With reprint order $125

No reprint order $250

2-color $300 extra

4-color process $450 extra

Minimum order is 100 copies

Local delivery $35

Width Height

Full page 8.5" 11.625"

Trim size 9.5" 12.625"

Full-page bleed 10" 13.125"

Width Height

½ page horiz. 8.5" 5.25"

½ page vert. 4" 10.875"1/3 page 4" 7.75"

¼ page 4" 5.25"

full PAge 1/3 PAge½ PAge

¼ PAge

½ PAge

0 20 40 60 80 100

Female55-65 20%

Female45-55 32%

Female35-44 43%

Femaleunder 35 55%

Female65-over

7%

Maleunder 35 45%

Maleunder 35 57%

Maleunder 35 68%

Maleunder 35 80%

Maleunder 35 93%

Age and gender (total percentage)

0 30 60 90 120 150

Femaleunder 55 51%

Femaleover 55 17%

Maleunder 55 49%

Maleover 55 83%

Aggregate data (under age 55 and over age 55)

0

10

20

30

40

50

Regional Distribution(General versus Subspecialty)

48%

9%54%

Minnesota Population by Region, 2010

6% 13% 10% 8%

13%

18%

5% 4%6%

3% 4%2% 2%

3%

Twin Cities

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Southeast Northeast Central Northwest Southwest

editoriAl ProfileMinnesota Physician is an independent, controlled circulation, medical journal with a monthly circulation of 17,000 copies. We publish reports on the business of medicine and are not affiliated with any national, state or county medical society or association. This independence allows us the unique opportunity to present sensitive topics from a candid and unbiased perspective.

Each issue contains several regular departments: Capsules (news briefs), Medicus (people), Interview, and a Special Focus. There are regular reports on many other recurring topics such as ethics, research and policy. Our editorial calendar is attached. Minnesota Physician is written by physicians for physicians. Our editorial board is in constant contact with local, regional and national experts in untiring dedication to providing the most outstanding possible content.

circulAtion Minnesota Physician is mailed to every physician licensed to practice in, and living in, Minnesota. We publish 17,000 copies each month. We closely monitor licensing data from the Minnesota Board of Medical Practice to maintain accurate and timely circulation. In addition to physicians, hospital and clinic administrators also receive the publication. We provide our advertisers the most extensive medical business mailing list in the state. Included on this business list are the CEOs and administrative executives from every major health-care delivery organization in Minnesota. Annual subscriptions are available for $48.

demogrAphicsAdvertising in Minnesota Physician produces results! We offer effective penetration into a desirable and difficult-to-reach readership. Minnesota Physician is supported 100% by advertising; state, county, specialty society or association dues do not fund any portion of our operation. Therefore, Minnesota Physician must be a successful marketing tool, and our advertisers report outstanding results. Through use of top-quality graphics and meaningful editorial content, we provide an environment where your ad is seen and read with enthusiasm. If any portion of your business comes from physicians or their working environments, advertising in Minnesota Physician is your most cost-effective marketing strategy. Here are some demographics from the Minnesota Department of Health’s Geographic Distribution of Minnesota Physicians report of 2013.

0 20 40 60 80 100

Female55-65 20%

Female45-55 32%

Female35-44 43%

Femaleunder 35 55%

Female65-over

7%

Maleunder 35 45%

Maleunder 35 57%

Maleunder 35 68%

Maleunder 35 80%

Maleunder 35 93%


0 30 60 90 120 150

Femaleunder 55 51%

Femaleover 55 17%

Maleunder 55 49%

Maleover 55 83%


0

10

20

30

40

50


48%

9%54%


6% 13% 10% 8%

13%

18%

5% 4%6%

3% 4%2% 2%

3%

Twin Cities

All

Gen

eral

ists

All

Subs

peci

alist

s

All

Gen

eral

ists

All

Subs

peci

alist

sAll

Gen

eral

ists

All

Subs

peci

alist

s

All

Gen

eral

ists

All

Subs

peci

alist

s

All

Gen

eral

ists

All

Subs

peci

alist

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All

Gen

eral

ists

All

Subs

peci

alist

s


0 20 40 60 80 100

Female55-65 20%

Female45-55 32%

Female35-44 43%

Femaleunder 35 55%

Female65-over

7%

Maleunder 35 45%

Maleunder 35 57%

Maleunder 35 68%

Maleunder 35 80%

Maleunder 35 93%


0 30 60 90 120 150

Femaleunder 55 51%

Femaleover 55 17%

Maleunder 55 49%

Maleover 55 83%


0

10

20

30

40

50


48%

9%54%


6% 13% 10% 8%

13%

18%

5% 4%6%

3% 4%2% 2%

3%

Twin Cities

All

Gen

eral

ists

All

Subs

peci

alist

s

All

Gen

eral

ists

All

Subs

peci

alist

sAll

Gen

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ists

All

Subs

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s

All

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ists

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23.7%(55-66)

28.9%(35-44)

32.6%(45-55)

Age (total percentage)

7.5%

Under

35

7.4%

65-

over

2015 PublicAtion dAtesJanuary

S M T W TH F S1 2 3

4 5 6 7 8 9 1011 12 13 14 15 16 1718 19 20 21 22 23 2425 26 27 28 29 30 31

MayS M T W TH F S

1 23 4 5 6 7 8 910 11 12 13 14 15 1617 18 19 20 21 22 2324 25 26 27 28 29 30/31

septemberS M T W TH F S

1 2 3 4 56 7 8 9 10 11 1213 14 15 16 17 18 1920 21 22 23 24 25 2627 28 29 30

MarchS M T W TH F S1 2 3 4 5 6 78 9 10 11 12 13 1415 16 17 18 19 20 2122 23 24 25 26 27 2829 30 31

JulyS M T W TH F S

1 2 3 45 6 7 8 9 10 1112 13 14 15 16 17 1819 20 21 22 23 24 2526 27 28 29 30 31

novemberS M T W TH F S1 2 3 4 5 6 78 9 10 11 12 13 1415 16 17 18 19 20 2122 23 24 25 26 27 2829 30

februAryS M T W TH F S1 2 3 4 5 6 78 9 10 11 12 13 1415 16 17 18 19 20 2122 23 24 25 26 27 28

JuneS M T W TH F S

1 2 3 4 5 67 8 9 10 11 12 1314 15 16 17 18 19 2021 22 23 24 25 26 2728 29 30

octoberS M T W TH F S

1 2 34 5 6 7 8 9 1011 12 13 14 15 16 1718 19 20 21 22 23 2425 26 27 28 29 30 31

Key

Ad Space Reservation (for next month)

Ad Materials Due

Minnesota Physician Issue Published

AprilS M T W TH F S

1 2 3 45 6 7 8 9 10 1112 13 14 15 16 17 1819 20 21 22 23 24 2526 27 28 29 30

AugustS M T W TH F S

12 3 4 5 6 7 89 10 11 12 13 14 1516 17 18 19 20 21 22

23 24 25 26 27 28 29/30 31

decemberS M T W TH F S

1 2 3 4 56 7 8 9 10 11 1213 14 15 16 17 18 1920 21 22 23 24 25 2627 28 29 30 31

sPeciAl issues & PublicAtions

•Minnesota Health Care Roundtable reports publish in the January and July issues.

•Community Caregiver publishes in the March issue.

•Health Care Architecture & Design Honor Roll publishes in the June issue.

Mission stAteMentMinnesota Physician is dedicated to providing a useful and outstanding publication. We publish health care news and business research for the medical profession. We have a controlled circulation of 17,000 monthly copies, reaching every physician licensed to practice in the state of Minnesota. Minnesota Physician fills two critical and distinct needs. First, it provides unique and relevant editorial material. It focuses on the business and competitive activities of hospitals, group or private practices and the medical industry. It stimulates communication within the health care industry and creates a forum for increased internal awareness. Second, it provides a highly supportive environment for advertising.

It offers a cost-effective opportunity to reach physicians with an advertising message. It is supported entirely through advertising and is not associated with any national, state or county medical society or association, or any third party payer or pharmaceutical company. Within a medical community recognized as a global leader, we are a trusted and vital source of business information. We maintain the highest level of professional commitment to providing our readers and advertisers with a useful and outstanding publication.

2812 East 26th Street, Minneapolis, MN 55406 | 612.728.8600 | 612.728.8601 fax | www.mppub.com

JAnuAry FeBruAry MArCH APril

editOriAl Assigned By 9/9/14 10/7/14 11/5/14 12/3/14

editOriAl due By 11/4/14 12/2/14 1/2/15 1/28/15

PrOFessiOnAl uPdAte Pediatrics Psychiatry Radiology Otolaryngology

sPeCiAl FOCus

Highlights from 10/30/14 conference

Complementary and Alternative Medicine

Patient Compliance Genetics

Ad sPACe reservAtiOn 1/2/15 1/30/15 2/27/15 3/27/15

Ad MAteriAls due 1/9/15 2/6/15 3/6/15 4/3/15

MAy June July August


editOriAl due By 2/25/15 4/1/15 4/28/15 6/3/15

PrOFessiOnAl uPdAte Women’s Health Orthopedic Surgery Gastroenterology Oncology

sPeCiAl FOCus Physician Support Services

Architecture Honor Roll

Highlights from 4/2015 conference

Home Care


Ad MAteriAls due 5/8/15 6/5/15 7/7/15 8/7/15

sePteMBer OCtOBer nOveMBer deCeMBer


editOriAl due By 7/1/15 7/29/15 9/2/15 9/30/15

PrOFessiOnAl uPdAte Public Health Infectious Disease Cardiology Neurology

sPeCiAl FOCus Chronic Illness Physician-Patient Communication Rural Health Senior and

Long-Term Care


Ad MAteriAls due 9/4/15 10/2/15 11/6/15 12/4/15

Dates and topics are subject to change.

2015 editoriAl cAlendArMinnesOtA PHysiCiAn

Telemedicine is the practice of medicine using electronic communications, information technology, or other means between a physician in one location and a patient in another location, with or without an intervening health care provider. It typ-ically involves secure videoconferenc-ing, or store-and-forward technology to

provide or support health care delivery by replicating the interaction of a tradi-tional encounter in person, between a provider and a patient. Generally, telemedicine is not an audio-only, telephone conversation, email/instant messaging conversation, or fax.

Physician leadership to page 12

Developing policy for telemedicine to page 10

Vo lum e x x V i i i , N o. 4J u l y 2014

There are profound changes occurring in our state, and in our country, that will affect physicians and their profession for many years. It seems logical to assume that physicians would look toward physician leader-ship for guidance on how to shape and respond successfully to these changes.

What are the changes that physicians are ex-periencing, and how have these changes affected the profession? Economic realities—primarily declining payments and uncertainty regarding future payments from government programs—and administrative/regulatory burdens over the last few decades have produced a dramatic shift in our profession, from a primarily inde-pendent-practice model to an overwhelmingly employment-based model. This shift has created new realities and independent physicians have responded to these realities by:

• Forming alliances with hospital systems or accountable care organizations• Forming larger groups in order to secure a patient base• Solidifying their bargaining power• Transitioning to a direct pay or concierge type of practice

• Continuing to practice as they always

Physician leadership There are more questions than answers

By Lyle Swenson, MD

Developing policy for telemedicineNew regulations and guidelines

By Jon Thomas, MD, MBA

Session or “unsession”? to page 12

Mild traumatic brain injury to page 10Mild traumatic brain injury (mTBI), or concussion, has been recognized

and documented in every civilization throughout history. The physical

effects of mTBI are documented on the walls of caves, in ancient scrip-

tures, and in historical text.

Session or “unsession”?

Anything can happen

By H. Theodore Grindal, JD,

and Nate Mussell, JD

The 2014 Minnesota legislative session

gets underway on Feb. 25. Even-year

sessions are traditionally shorter—

often just a few months long—and most

often center on the bonding bill for capital

investment projects, although even-year

sessions have often bucked this trend in

recent years. The state’s biennial budget for

FY2014–15 was passed in the 2013 session,

but the Legislature is likely to pass a small

supplemental budget to address any pro-

jected surplus or shortfall. The upcoming

November elections, in which every member

of the House of Representatives and the

governor will be on the ballot, will prompt

legislators to focus on a few key accom-

plishments and try to adjourn quickly so

they can return to their districts and start

campaigning.

During his State of the State address last

year, Gov. Mark Dayton deemed the upcom-

ing session the “unsession,” and he is urging

the Legislature to focus on repealing unnec-

essary laws. However, the November budget

forecast, combined with the inevitable pol-

iticking during an election year, make the

prospect of an “unsession” rather unlikely.

Mild traumatic brain injury in the 21st century

By Ronald Tarrel, DO

Vo lum e x x V i i , N o. 10

J anu a r y 2014

The evolution of concussion

Th e I n d e p e n d e n t M e d i c a l B u s i n e s s N ews p a p e r

Chronic kidney disease (CKD) is

a devastating diagnosis that is

increasing in prevalence, and is

associated with a high rate of mor-

bidity and mortality. Approximately

26 million Americans are living with

CKD, and this is primarily due to dia-

betes and hypertension, the two most

common causes of the disease. CKD

is the ninth-leading cause of death in

the United States, and according to

the United States Renal Data System

(USRDS) 2013 Annual Data Report,

there is nearly a fivefold reduction in

life expectancy for dialysis patients

compared to the general population.

Of the four most serious cancers, only

lung cancer has a worse mortality

rate than CKD. In the 2004 landmark

study by Go et al., it also was demon-

Psychiatric consultations for children to page 10

Chronic kidney disease to page 20

Vo lume X X V I I I , N o. 7

O c t ob e r 2014

For decades, the shortage of child

and adolescent psychiatrists (CAPs)

and other specialized mental

health practitioners has resulted in the

challenge of meeting the overwhelming

mental health needs in communities all

over the country. These needs include

managing chronic illnesses like depres-

sion, anxiety, and other mood disorders;

to triaging and treating acute disorders,

like suicidality, that rise to the level of a

psychiatric emergency. The CAP short-

age has shifted the burden of providing

mental health care to primary care cli-

nicians, many of whom feel ill-equipped

to manage complex psychiatric illnesses

during brief office appointments with

little support.

Psychiatric

consultations

for children

Practical, convenient, and free

resources for primary care

By Todd Archbold, LSW, MBA,

and Linda Vukelich

Chronic kidney disease

A call to action for defeating a silent epidemic

By Surabhi Thakar, MD; Marc Weber, MD; and Gail Torres, MS, RD, RN

2812 East 26th Street, Minneapolis, MN 55406 | 612.728.8600 | 612.728.8601 fax | www.mppub.com

• 17,000 monthly physician readers—by far the most widely circulated journal in the state—every physician licensed to practice plus hospital and clinic administrators.

• Written by doctors for doc-tors—all original commentary with the highest standards of journalistic integrity and a keen emphasis on provider advocacy.

• Independent business-focused content—not affiliated with any state, county, specialty society or association. Provides unbi-

ased coverage of sensitive issues without a mission of maintain-ing membership.

• High-quality print production values with a heat set format and outstanding color repro-duction.

• Influences and enhances re-ferrals, both professional and patient.

• Advertising reaches a demand-ing, hard-to-reach readership that understands your support of their forum for professional communication.

Providing businesses that need to reach physicians with a

cost-effective solution for 29 years.

Created as a marketing vehicle, our original research and editorial content is required industry reading. There is no more cost-effective method of communicating with doctors in Minnesota than placing advertising in Minnesota Physician.

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Documents

Minnesota Physician 2015 Media Kit