Ministry of Commerce & Industry Government of Indiapibphoto.nic.in/documents/rlink/2016/sep/p201691601.pdf · Ministry of Commerce & Industry Government of India. 2 ... By launching

September 2016

Department of Industrial Policy & Promotion

Ministry of Commerce & Industry

Government of India

2

Tourism & Hospitality Sector Achievements Report

15 September 2016

Department of Industrial Policy and Promotion (DIPP)

MAKE IN INDIA

Ministry of Tourism

Table of Contents

ExecutiveSummary

0 4

Introduction0 6

Policy Initiatives & Investments

0 7

Creation of World Class Tourism related Infrastructure

1 0

Growth in Tourist Footfalls

1 1

Skill Development1 5

Ease of Doing Business

1 6

Development of Niche Tourism

1 2

Other Initiatives1 4

4

Executive Summary

The Government of India has undertaken

various initiatives through policy interventions

and by enabling infrastructure development to

make ‘Incredible India’ a ‘must revisit, must

experience’ destination. As a result of these

initiatives, the sector has registered a

phenomenal growth in domestic tourism,

foreign tourist arrivals, foreign exchange

earnings, and employment opportunities. As per

the Travel & Tourism Competitiveness Index

2015 of the World Economic Forum, India’s

rank climbed up 13 Places to 52 in 2015 from

65 in 2013.1 The UNWTO Tourism Barometer

(Volume 14, May 2016) currently ranks India at

#40 in terms of global tourist footfalls.2 The goal

is to increase India’s share in world tourist

arrivals from the present 0.68% to 1% by 2020,

and further increase it to 2% by 2025.

Some of the major initiatives undertaken in the

Tourism and Hospitality sector are:

• FDI Policy Reform: 100% FDI is permitted

through automatic route for all construction

development projects such as construction

of hotels and resorts, recreational facilities,

and city and regional level infrastructure.

Further conditions of 3 year lock-in period

and conditions regarding minimum

capitalization and area restriction have been

removed.

• Impressive growth in FDI Inflows: The

Tourism & Hospitality sector is among the

top ten sectors attracting highest FDI Equity

inflows in 2015-16, accounting for 3.3%

share of total FDI equity inflows. FDI equity

inflow, which grew by 60% in FY 2014-15

over FY 2013-14, increased by 72% over the

previous year during FY 2015-16.3

• Increase in Foreign Exchange

Earnings(FEEs): FEEs from tourism (in

• Growth in tourist footfalls: Foreign Tourist

Arrivals (FTAs) during the period January-

July, 2016 grew by 10.0% for comparable

time periods in 2015. The country witnessed a

11.63% growth in the number of Domestic

Tourist Visits and 4.4% growth in Foreign

Tourist Visits (FTVs) to States/ UTs in 2015

compared to 2014.

Department of Industrial Policy and Promotion

Ministry of Commerce and Industry

1. Ministry of Tourism: Press Information Bureau (http://pib.nic.in/newsite/mbErel.aspx?relid=124732 )

2. Ministry of Tourism: Press Information Bureau-Rank of India in World Tourism Industry:20th July 2016 (http://pib.nic.in/newsite/pmreleases.aspx?mincode=36 )

3. DIPP FDI DATA 2015-16

4. Ministry of Tourism

• Fiscal Incentives: In 2014-15, for Rent a

Cab & Tour Operators, Cenvat Credit was

allowed for input on same line of business.

In the Foreign Trade Policy 2015-20, fiscal

incentives in the range of 3-5% were

introduced for availing service tax input

credit under Services Exports from India

Scheme (SEIS). SEIS Scrips were made

tradable in case of Tourism & Hospitality

exporters who did not have credits to avail

under SEIS.

• E-Tourist Visa (e-TV): Visa process for

citizens of 150 countries have become less

cumbersome with eTourist Visas. This

facility has been made available at 16 key

airports in the country. e-TV fee has been

revised in four slabs of 0, USD 25, USD 48,

and USD 60; previously e-TV application fee

was USD 60 for all the countries. Bank

charges have been reduced from USD 2 to

2.5 % of the e-TV fee, which at the highest

slab works out to USD 1.5 as compared to

USD 2 earlier. There is no bank charge for

zero visa fees. A 265.9% increase was

recorded in the number of tourists arriving

on e-Tourist visa during January-July 2016,

as compared to same period of previous

year.

Ministry of Tourism

Government of India

rupee terms), which grew by 9.5% in 2015

over 2014,4 jumped to 15% during 2016 for

comparable periods (January-July period).

5Department of Industrial Policy and Promotion


• Rise in medical tourists: The number of

foreign travelers coming to India for medical

treatment have increased. 96,856 medical

visas were issued during the six months period

from January to June 2016. The number of

medical visas, which grew by 35% in 2014 over

2013, jumped to 77% in 2015,for comparable

time periods. A National Medical & Wellness

Tourism Board was constituted on October 5,

2015 to help foreign tourists get better access

to Indian health care facilities.

• Enabling world-class infrastructure

development: By launching two new

schemes, Swadesh Darshan and PRASAD in

2015, the focus is on developing world-class

tourism related infrastructure. Rs. 2545.53

crores have been sanctioned for projects under

Swadesh Darshan and PRASAD over the last

18 months.5

• Development of Niche Tourism:

‒ Cruise Tourism: A Task Force on Cruise

Tourism was constituted on November 24,

2015 to help develop the vast coastline of

the country and promote cruise tourism.

‒ Golf Tourism: To target high-end tourists

and promote golf tourism in India, eight golf

events have been approved by India Golf

Tourism Committee (IGTC) during the year

2015-16 (till December 2015) and Rs.281.71

lakh released for the same.

• Skill Development: During the last two

financial years and until May 31, 2016, 163,524

persons were imparted training under Hunar se

Rozgar Tak & Skill Testing and Certification

schemes of the Ministry. An Indian Culinary

Institute(ICI) has been set up in Tirupati and the

first academic session commenced in

September with a 3-year BSc course in

Culinary Arts. The ICI is offering 30 seats for its

Tirupati campus for the academic session

2016-19.6 In addition, 12 Institutes of

Hospitality Management in the North Eastern

States have been sanctioned.

5. Ministry of Tourism 6. http://ici.nic.in/sites/default/files/ICI_brochure-_final_version.PDF

Ministry of Tourism

Government of India

Tourism & Hospitality Sector (including Travel and

Hospitality services such as hotels and restaurants)

has been universally recognized as an agent of

development and an engine for socio-economic

growth. According to WTTC’s India Benchmarking

Report 2015, every USD 1 million in Travel and

Tourism spending in India generates USD 1.3

million in GDP.

Tourism & Hospitality sector has been a harbinger of

'more inclusive growth' in India by promoting other

industries in the economy through backward and

forward linkages and generating employment in

various sectors such as hospitality, travel, and

entertainment, wellness and other sectors. For every

USD 1 million spent in Travel & Tourism sales, USD

0.18 million of GDP is generated in the agriculture

sector and the wholesale and retail sector gains USD

0.11 million.7

In 2014, Tourism & Hospitality contributed 6.7% to

India’s GDP8 and sustained a total of 36.7 million

direct, indirect, and induced jobs in the country, which

is more than the jobs created in banking, automotive

manufacturing, chemicals manufacturing, education,

financial services, and mining sectors.9

In the last two years, the Ministry of Tourism has

undertaken several initiatives to provide a further boost

to the sector such as launch of new schemes like

Swadesh Darshan and PRASAD, revamping of

existing schemes such as Hunar se Rozgar tak,

extending e-Tourist Visas to more countries,

developing a Mobile Application for Tourists,

introducing an Incredible India Tourist Helpline, and

undertaking various skill development initiatives such

as setting up of Indian Culinary Institute, approval of

new Institutes of Hotel Management etc.10

Introduction



7. India benchmarking Report 20158. India benchmarking Report 2015(http://www.wttc.org/-/media/files/reports/benchmark-reports/country-reports-2015/india--benchmarking-report-2015.pdf )

9. India benchmarking Report 201510. Ministry of Tourism Annual Report 2015(http://tourism.gov.in/annual-report-2015-16 )

Ministry of Tourism

Government of India

7

Policy Initiatives & Investments

FDI Policy

• 100% FDI is permitted through automatic

route for all construction development

projects such as construction of hotels and

resorts, recreational facilities, city and

regional level infrastructure. Although FDI in

sector is subject to lock-in period of three

years based on certain conditions, special

dispensation has been given for construction

of hotels and resorts, recreational facilities,

hospitals, educational institutions, Special

Economic Zones, old age homes and

investment by Non Resident Indians.

Furthermore, conditions regarding minimum

capitalization and area restriction have also

been removed.

``

E-Tourist Visas

• The e-Tourist Visa (eTV) scheme, previously

known as Tourist Visa on Arrival enabled

with the Electronic Travel Authorization, was

launched on November 27, 2014 for

nationals of 43 countries. Prior to the launch

of the scheme, the eTV facility was available

for nationals of 12 countries only. As on

February 2016,150 countries are covered

under the scheme.11 This facility is now

available at 16 airports namely Delhi,

Mumbai, Chennai, Kolkata, Hyderabad,

Bengaluru, Thiruvananthapuram, Kochi,

Goa, Varanasi, Gaya, Ahmedabad, Amritsar,

Tiruchirappalli, Jaipur and Lucknow.

• The Government of India, w.e.f. November

2015, has revised the e-Tourist Visa (e-TV)

fee in four slabs of 0, USD 25, USD 48, and

USD 60. Previously eTV application fee was

USD 60 for all the countries. Bank charges

have been reduced from USD 2 to 2.5 % of

the e-TV fee, which at the highest slab works

out to USD 1.5 as compared to USD 2

earlier. There is no bank charge for zero visa

fees.12

11. Ministry of Tourism-Unstarred Question No: 3123. Answered on16.03.2015.

12. Ministry of Tourism: Press Information Bureau- 22nd May 2016.http://pib.nic.in/newsite/PrintRelease.aspx?relid=145527



Ministry of Tourism

Government of India

Countries Share(%)

USA 23.2

UK 14.1

China 6.9

Australia 5.6

France 4.1

Germany 4.0

Canada 4.0

Singapore 2.6

Malaysia 2.5

Spain 2.4

The percentage shares of top 10 source

countries availing e-Tourist Visa facilities during

June 2016 are as follows:

Countries Share(%)

New Delhi 42.15

Mumbai 22.94

Bangalore 9.95

Chennai 9.80

Hyderabad 3.76

Kochi 3.52

Kolkata 2.72

Ahmedabad 1.16

Tiruchirapalli 1.15

Trivandrum 1.08

The percentage shares of top 10 ports in tourist

arrivals on e-Tourist Visa during June 2016 are

as follows:

8

13. Ministry of Tourism14. http://pib.nic.in/newsite/printrelease.aspx?relid=13676115. Foreign Trade Policy 2015-20

Service Exports from India Scheme (SEIS)

In Foreign Trade Policy 2015-20, Served from

India Scheme (SFIS), has been replaced with

Service Exports from India Scheme (SEIS). SEIS

applies to ‘Service Providers’ located in India

instead of ‘Indian Service Providers.’ Thus SEIS

provides for rewards to all Service providers of

notified services, who are providing services from

India, regardless of the constitution or profile of

the service provider. The rate of reward under

SEIS would be based on net foreign exchange

earned. The present rates of reward for

tourism and travel-related services are 3%

and 5%.15 The reward issued as duty credit scrip

is freely transferable and usable for all types of

goods and service tax debits on procurement of

services / goods.

Major Investments & FDI Inflows

The Tourism and Hospitality sector is among

the top ten sectors attracting highest FDI

Equity inflows in FY 2015-16, accounting for

3% share of total FDI equity inflows. In FY

2015-16, FDI equity inflow in the sector was

USD 1.33 billion. FDI equity inflow, which grew

by 60% in FY 2014-15 over FY 2013-14, jumped

to 72% during FY 2015-16.

• There has been a 218.9% growth in tourists

arrival on e-Tourist Visa in June 2016 over

the same period in 2015. During January- July

2016, a total of 5.4 lakh tourists arrived on e-

Tourist Visa as compared to 1.47 lakh during

January-July 2015, registering a growth of

265.9%.13 At present on an average 3,500 e-

Tourist Visas are being granted daily to

foreign nationals.14 The e-tourist visa scheme

has attracted large number of tourists from

countries like U.S, Germany, U.K among

others.

• Foreign Exchange Earnings (FEEs) from

tourism in rupee terms during January- July,

2016 were Rs 87,384 crore growing at 15.0%

as compared to the FEE of Rs. 76,017 crore,

which grew at 9.5% during January- July, 2015

over January- July, 2014.

In the last 2 years, Tourism & Hospitality sector

has received a total of USD 2.109 billion FDI

inflow. Some of the FDI investments received in

the last two years are:

• Samhi Hotels received a total investment of

USD 126.78 million from leading investors like

Goldman Sachs(USD 65.6 million),

International Finance Corporation(USD

19.03 million) and Blue Chandra Pte Limited

(USD 42.15 million).The firm will use the

money to grow its portfolio to about 30 to 35

properties. Samhi currently operates 10 hotels

and is developing 16 more. Its portfolio is

leased to operators such as Marriott

International, Starwood Hotels, Accor SA and

Hyatt International.

• APG Strategic Real Estate has invested a

total amount of USD 93.15 Million in Lemon

Tree Hotels (USD 53.69 million), Fleur Hotels

Private Limited (USD 24.89 million), Begonia

Hotels (USD 4.86 million), and Nightingale

Hotels Private Limited (USD 9.71 million).

• Fairbridge Capital, an affiliate of Canada's

investment firm Fairfax Financial Holdings

Limited, has invested USD 82.84 Million in

Thomas Cook in Mumbai.

• Dunearn Investments Pte Limited, a principal

investment firm based in Mauritius, has

invested USD 78.11 million in Devyani

International Limited.

• Softbank Group International Limited, a

Japanese multinational telecommunications

and internet corporation, has invested USD

57.54 million in Oravel Stays Private Limited.

• NLS Mauritius LLC has invested USD 54.45

million in Coffee Day Enterprises Private

Limited.

• Emerging Markets, Mauritius, invested a total

of USD 41.46 million, in Hermes I Tickets

Private Limited (USD 38.94 million) and Orbit

Corporate and Leisure Travels Private (USD

2.52 million).



Ministry of Tourism

Government of India



Ministry of Tourism

Government of India

• KKR Mauritius PE Investments II Limited, a

private equity firm, has invested USD 41.08

million in Coffee Day Enterprises limited ,the

parent company of Coffee Day Group, which

operates coffee business through a subsidiary,

Coffee Day Global Limited.

• Sapphire Foods, a leading private equity firm of

Mauritius, has invested USD 40.95 million in

Sapphire Foods India Private, to acquire the

franchise of KFC and Pizza Hut outlets across

India. Goldman Sachs Investment Holdings

(Asia) has also invested USD 39.16 million in

Sapphire Foods India Private Limited, to

acquire the franchise of KFC and Pizza Hut

outlets across India. A total of 5500 jobs have

been created due to the investments.*

• Divatz Limited Cyprus has invested USD 39.38

million in Ireo Hospitality Company Private

Limited.

• YUM Asia Franchise PTE Limited has

invested USD 38.12 million in Yum

Restaurants (India) Private Limited.

• Standard Chartered Private Equity

(Mauritius) has invested USD 36.3 million in

Coffee Day Enterprises Limited.

• QSR Asia PIE Limited has invested USD 33.66

million in Burger King India Private Limited.

• Emerald City has invested USD 29.04 million

in TATA Starbucks Limited.

• AAPC Singapore PTE Limited has invested

USD 28.32 million in total, which includes USD

13.28 million in Interglobe Hotel Private

Limited, and USD 3.67 million in AAPC India

Hotel Management Private Limited.

• Shiva Hotel, Mauritius has invested USD

27.93 million total in Shiva Goa Palace Private

Limited, Shiva Mall and Hotel Private Limited

and Shiva Satya Hotels Private Limited.

• Make My Trip Limited has invested USD 25.05

million in total, which includes an investment of

USD 24.47 million in Make My Trip India Private

Limited.

Investments below USD 25 million in the

Annexure IV.* Source: Invest India

10

Creation of World Class Tourism related Infrastructure



Swadesh Darshan

Swadesh Darshan (Integrated Development of

Tourist Circuits on Specific Themes) scheme

was launched by the Ministry of Tourism on

March 9, 2015 for the development of theme

based tourist circuits to cater to both mass and

niche tourism.

Thirteen theme tourist circuits, viz North-East

India Circuit, Buddhist Circuit, Himalayan Circuit,

Coastal Circuit, Krishna Circuit, Desert Circuit,

Tribal Circuit, Eco Circuit, Wildlife Circuit, Rural

Circuit, Spiritual Circuit, Ramayana Circuit and

Heritage Circuit(launched in the month of

December 2015) have been identified for

development under this Scheme.

Under Swadesh Darshan scheme that aims to

develop world class infrastructure to promote

cultural and heritage value of the country and

enhance the tourist attractiveness, 27 projects

for Rs. 2261.50 crore have been sanctioned

for 21 States and Union Territories since its

launch in January 2015. They include

EcoTourism Circuit in the states of Uttarkhand,

Telangana and Kerala, Tribal Circuit in

Nagaland, Chattisgarh and Telangana, Coastal

Circuit in Andhra Pradesh, Odisha, Pudicherry,

West Bengal, Maharashtra and Goa, Buddhist

Circuit in Bihar and Madhya Pradesh, Himalayan

Circuit in Jammu and Kashmir, Desert Circuit in

Rajasthan, Wild Life Circuit in Madhya Pradesh

& Assam and North East India Circuit in

Arunachal, Sikkim, Manipur, Mizoram,

Meghalaya and Tripura under Swadesh

Darshan.16 A Project for Integrated

Development of Eco-Tourism, Adventure Sports,

and Associated Tourism related Infrastructure for

Development of Tehri Lake and surroundings as

New Destination-District Tehri has been

sanctioned for an amount of Rs.80.37 crores

under the Swadesh Darshan scheme.17 (Further

details in Annexure I).

PRASAD

The National Mission for Pilgrimage

Rejuvenation and Spiritual Augmentation Drive

(PRASAD) scheme, was launched by Ministry of

Tourism on March 9, 2015 for the development

and beautification of pilgrimage sites to tap the

growth of domestic tourists driven by spiritual/

religious sentiments. The scheme seeks to

augment tourism infrastructure at places of

pilgrimage to provide better facilities to

pilgrims/tourists and enhance their experience.

In the first phase, 13 cities, viz, Amritsar,

Kedarnath, Ajmer, Mathura, Varanasi, Gaya,

Puri, Dwarka, Amravati, Kanchipuram,

Vellankanni, Guwahati and Patna have been

identified for infrastructure development under

PRASAD.

16. Ministry of Tourism: Press Information Bureau-:27th July 2016 http://pib.nic.in/newsite/PrintRelease.aspx?relid=147816

17. Ministry of Tourism- Annual Report 2015-1618. Ministry of Tourism: Press Information Bureau-:27th July 2016

http://pib.nic.in/newsite/PrintRelease.aspx?relid=147816

During 2014-16, Ministry of Tourism has

sanctioned 11 projects for Rs.284.53 crores

under PRASAD. 11 projects, in Amravati,

Kamakhya Temple, Patna Sahib, Patna,

Vishnupad Gaya, Shri Jagannath Puri, Amritsar,

Ajmer-Pushkar, Varanasi, Mathura-Vrindavan,

and Kedarnath Dham Uttarakhand have been

sanctioned under this scheme. These include 2

Projects worth Rs.36.96 crores approved for

Varanasi River Cruise and Dwarka.18 (Further

details in Annexure II)

Ministry of Tourism

Government of India

Five Pan India Mega Circuits have also been

identified, namely, Ramayana-Krishna- Buddhist

Mega Circuit, Himalayan & Adventure Circuit,

World Heritage Circuit, Coastal and Wild Life

Circuits, to showcase India as the Land of

Buddha and destination for Spiritual and

Adventure Tourism.

11

Growth in Tourist Footfalls



Foreign Tourist Visits19

• Foreign Tourist Arrivals (FTAs) during the

period January- July, 2016 were 49.22 lakh

with a growth of 10.0% over the same period

in 2015. In January-July 2015, FTAs of

44.73 lakh were registered with a growth of

4.6% over the same period in January- July,

2014.

• Foreign tourist visits (FTVs) to the States/

UTs was 23.3 million in 2015, as compared to

22.3 million in 2014, registering a growth of

4.4% over 2014.

Domestic Tourist Visits to States/UTs:

• Domestic Tourist Visits (DTV) to the States/

UTs was 1432 million in 2015, as compared

to 1282.8 million in 2014, registering a growth

of 11.63%.20

19. Ministry of Tourism: Press Information Bureau:20th July 2016- Rank of India in world tourism Industry-State Wise Number of Foreign Tourists Visiting India

20. Ministry of Tourism: Press Information Bureau-:30th June 2016 (http://pib.nic.in/newsite/PrintRelease.aspx?relid=146662 )

Ministry of Tourism

Government of India

Top Foreign Tourist

Destination

Top Domestic Tourist

Destination

State % State %

Tamil Nadu 20 Tamil Nadu 23.3

Maharashtra 19 Uttar Pradesh 14.3

Uttar Pradesh 13.3 Andhra Pradesh 8.5

Delhi 10.2 Karnataka 8.4

West Bengal 6.4 Maharashtra 7.2

Rajasthan 6.4 Telangana 6.6

Kerala 4.2 Madhya

Pradesh

5.4

Bihar 3.9 West Bengal 5

Karnataka 2.9 Gujarat 2.5

Goa 2.4 Rajasthan 2.5

12

Development of Niche Tourism



Medical & Wellness Tourism

Several steps have been taken to promote India

as a Medical and Wellness tourism destination.

The number of medical visas issued in 2015

increased by 77% compared to 2014. Between

January-June 2016, 96,856 Medical Visas were

issued highlighting the continued growth in this

space.21

In an effort to further promote the medical and

wellness sector in India, in June 2016, the list of

permissible activities under e-Tourist visa was

expanded to include “Attending a Short Term

Yoga Program” and “Short Duration Medical

Treatment under Indian Systems of Medicine.”

For promoting quality in the healthcare sector,

National Accreditation Board for Hospitals and

Healthcare Providers (NABH), provides

accreditation to hospitals and wellness centres for

adhering to quality standards.

A National Medical & Wellness Tourism Board,

was constituted on October 5, 2015 to help foreign

tourists get better access to Indian healthcare.22

The Board works as an umbrella organization that

governs and promotes this segment of tourism in

an organized manner. It is chaired by the Minister

of Tourism and has senior representatives from

the Tourism ministry, Department of AYUSH,

Quality Council of India, NABH and private

sector.23

During the year 2015-16 (till December 2015), the

Ministry of Tourism under Market Development

Assistance scheme, provided financial

assistance to Medical Tourism Service Providers.

Cruise Tourism

• A Task Force on Cruise Tourism with

Secretary (Tourism) as the Chairman and

Secretary (Shipping) as the Co-Chairman was

constituted on November 24, 2015, to develop

the vast coastline of the country and promote

Cruise Tourism. Amongst its

members are representatives from CBEC,

Bureau of Immigration, Central Industrial

Security Force, Ministry of Home, Department

of Revenue, Inland Waterway

Authority of India, Chairman, Cochin Port Trust,

Secretaries of Tourism of few states and

representatives of cruise shipping industry.

21. Ministry of Tourism: Press Information Bureau: http://pib.nic.in/newsite/mbErel.aspx?relid=147836

22. Ministry of Tourism: Rajya Sabha Question No 1164 (ANSWERED ON 27.07.2016)

23. Ministry of Tourism: Press Information Bureau http://pib.nic.in/newsite/PrintRelease.aspx?relid=144633

24. Ministry of Tourism- Annual Report 2015-16

Ministry of Tourism

Government of India

• The task force aims to streamline processes,

benchmark pricing of ports to be globally

competitive, suggest incentives and subsidies,

create port infrastructure and actively pursue

operators to set up operations in India24.

Golf Tourism

India Golf Tourism Committee (IGTC) was

constituted in 2015 to function as a nodal body for

golf tourism in the country. Secretary (Tourism) will

be the Chairman of the committee. Promoting golf

tourism is aimed at attracting high end tourists to

the country and increasing foreign exchange

earnings.

• Golf Tourism: Eight golf events, have been

approved by IGTC during the year 2015-16 (till

December 2015), and Rs.281.71 lakhs

released for the same.

13



Ministry of Tourism

Government of India

Rural Tourism

Development of Rural Tourism has been a focus

area under Ministry of Tourism. The Rural Tourism

Circuit has been identified as one of the thirteen

thematic circuits for development under the

Swadesh Darshan scheme.

The Ministry of Tourism has a Rural Tourism

Scheme, which is a part of Product/Infrastructure

Development for Destinations and Circuits

(PIDDC) Scheme. The main objective of the

scheme is to showcase rural life, art, culture and

heritage in villages, which have core competence

in art & craft, handloom, textiles, natural

environment etc. Under the scheme, Central

Financial Assistance (CFA) is provided for

infrastructure development and capacity building to

State Governments/Union Territory Administrations

for each identified site by them. An amount of

Rs.20.00 crores has been allocated under U.T.

Plan for the PIDDC during 2015-16.25

25. Ministry of Tourism: Press Information Bureau:22nd July 2015.Pormotion of Rural Tourism in the Country http://pib.nic.in/newsite/mbErel.aspx?relid=123578

Adventure Tourism

During the Year 2015-16(up to 31st December

2015), the Ministry of Tourism has released an

amount of Rs. 64.59 lakh, to Indian Institute of

Skiing & Mountaineering (IIS&M) for activities

related to Adventure tourism.

• Indian Mountaineering Foundation (IMF): An

amount of Rs. 47.06 lakh, has been released to

IMF on account of peak fee concession given to

mountaineers going on expeditions.

National

Waterway 2

(River

Brahmaputra)

Major Religious

Attractions/Places

Guwahati

Circuit

Kamakhya Temple, Navagraha

Temple, Bhuvaneswari Temple,

Basistha Ashram

Temple, Hayagriba Madhaba

Temple, Umananda Temple

Tezpur Circuit

Da Parbatia, Bamuni Hill,

Agnigarh, BishwanathGhat

(Shiva Dol).

Neamati Circuit Sivasagar, Majuli Island.

National

Waterway 1

(River Ganga)

Major Religious

Attractions/Places

Allahabad

Circuit

Kumbh Mela, Triveni Sangam, All

Saints Cathedral, Patalpuri

Temple and Akshaya Vat,

Hanuman Mandir, Chitrakoot

Varanasi

Circuit

The Ghats, ‘Ganga Aarti’, Dev

Dipawali, Kashi Vishwanath

Temple, Sankat Mochan

Hanuman Temple, Gyanvapi

Mosque, Shri Guru Ravidass

Janam Sthan.

Patna Circuit

Harmandir Sahib, Mahavir

Hanuman Mandir, Patan Devi

Temple, Padri-ki-Haveli,

Bodhgaya, Gaya, Nalanda, Rajgir,

Vaishali.

Bhagalpur

Circuit

Bateshwar Sthan, Vaasupujya

Bhagwan Mahavir Jain Mandir,

Mandar Hill, Sultanganj,Deoghar.

Kolkata Circuit

Ganga Sagar, Belur Math,

Dakshineshwar Temple,

Pareshnath Jain Temple, Kalighat

Temple, Nakhoda Mosque, St.

Paul’s Cathedral,

St. Andrews Church, Old

NizamatImambara, Katra Masjid.

• Eight tourist circuits, on National Waterway 1

and National Waterway 2, identified for cruise

tourism.

14

Other Initiatives



• Promoting the North-Eastern Region: The

International Tourism Mart is organized every

year in North-Eastern States with the objective

to highlight the tourism potential in the region.

The 4th International Tourism Mart was

organized from 14-16 October, 2015 at

Gangtok in Sikkim. 52 foreign delegates from

23 countries participated in ITM -2015.26 The

5th International Tourism Mart will take

place in Imphal, Manipur from 23-25

November, 2016.

• Adarsh Smarak: ASI has identified 100

monuments to be developed as Model

Monuments. These monuments would be

provided necessary tourist facilities including

Wi-Fi, security, signage, encroachment free

area, interpretation centres showing short films

about the importance of monuments and

signboards of Swachh Bharat Abhiyan. Some

of the monuments included in Adarsh Smarak

scheme are Leh Palace (Leh), Humayun’s

Tomb(New Delhi), Red Fort,(Delhi), Shore

Temple (Mahabalipuram), Elephanta Caves

(Mumbai), Taj Mahal (Agra), Rani-ki-Vav

(Gujarat) among others.

• The Biennial International Buddhist

Conclave is organised with the objective of

showcasing the rich Buddhist Heritage of the

country and encourage inbound tourism to the

Buddhist sites. The International Buddhist

Conclave of 2016, will be held in Sarnath

from October 2- 4, 2016. Foreign delegates

and Buddhists from over 40 countries are

expected to attend the conclave that will

conclude at Bodh Gaya in Bihar.

26. Ministry of Tourism Annual Report 2015-16

Ministry of Tourism

Government of India

15

Skill Development



• Indian Culinary Institute at Tirupati and

its Centre at Noida: An Indian Culinary

Institute has been set up at Tirupati and

the first academic session commenced in

September with a 3-year BSc course in

Culinary Arts and will offer 30 seats for the

first academic batch of 2016-2019. The

ICIs will be Centres of Excellence, which

will offer structured, regular programs of

study specific to culinary arts and culinary

management leading to graduate and post

graduate level degrees, promote research

and innovation, organize demand driven

certificate and diploma courses, document

and create database specific to Indian

cuisine and commission studies and

surveys on cuisine.

• In an attempt to meet the Industry’s

demand for trained and skilled manpower,

the Ministry of Tourism is providing

hospitality education to students as well as

certifying/upgrading skills of existing

service providers. During the last two

financial years and until May 31, 2016,

163,524 persons were imparted training

under Hunar se Rozgar Tak & Skill Testing

and Certification schemes of the Ministry.

The Government is also promoting skill

development at the lowest levels of the

society to bridge the socio economic gap in

the industry.

• A 10 day training program to develop and

train Tourist Facilitators (Prayatak Mitra), in

the age group of 18-28 years, has been

launched by the Indian Institute of Tourism

and Travel Management (IITTM) and 59

people have been trained at the beginning

of this year.

In 2014, Tourism & Hospitality sustained a total of

36.7 million direct, indirect, and induced jobs in

India, which is more than the jobs created in

banking, automotive manufacturing, chemicals

manufacturing, education, financial services, and

mining sectors.27

Setting up of New Tourism Colleges

• Institutes of Hotel Management:

‒ A total of 42 Institutes of Hotel Management

(IHMs), comprising 21 Central IHMs and 21

State IHMs, and 9 Food Craft Institutes

(FCIs), have come up with the support of the

Ministry of Tourism. These institutes are set

up as autonomous societies with specific

mandate to impart hospitality education/

conduct training in hospitality skills.28

‒ During the year 2015-16, in-principle

approval has been accorded for the setting

up of three new State Institutes of Hotel

Management (SIHMs) i.e., one each at

Ramnagar (Uttarakhand), Jhalawar

(Rajasthan) and Sawai

Madhopur(Rajasthan) with the Central

Financial Assistance of Rs. 16.5 crores.29

‒ The Ministry of Tourism till August 2016, has

sanctioned 12 Institutes of Hospitality

Management in the North Eastern States.30

(Further details in Annexure III). Out of

these Central Institute of Hotel Management,

Guwahati, Central Institute of Hotel

Management, Shillong, State Institute of

Hotel Management, Gangtok and Food Craft

Institute, Nawgaon are operational.

• Food Craft Institutes (FCI): Ministry has

accorded approval for setting up of Food

Craft Institute at Khajuraho in Madhya

Pradesh, and has sanctioned Central

Financial Assistance of Rs.475.00 lakhs. 31

During the year 2015-16, in-principle

approval has also been accorded for setting

up of two Food Craft Institutes (FCI) at

Dholpur and Baran (Rajasthan) with the

Central Financial Assistance of Rs. 7.50

crores.32

27. India Benchmarking Report 2015-World Travel & Tourism Council28. Ministry of Tourism -Annual Report 2015-1629. Ministry of Tourism- Annual Report 2015-16 30. Ministry of Tourism: Press Information Bureau-:

http://pib.nic.in/newsite/PrintRelease.aspx?relid=148086 31. Ministry of Tourism: Press Information Bureau-31st Dec 2014- YEAR

END REVIEW(http://pib.nic.in/newsite/PrintRelease.aspx?relid=114238 ).

Ministry of Tourism

Government of India

16

Ease of Doing Business



• Ministry of Tourism has set up a Web-based

Public Delivery System for recognition of

Travel Trade Service Providers and for

classification of hotels in order to ease the

process of filing applications by Travel Trade

Service Providers seeking recognition from the

Ministry. This is also to bring in transparency in

granting the approvals. This online process has

also been integrated with payment gateway

with effect from January 2016.33

• Introduction of a Mobile App: The Ministry of

Tourism launched a mobile application called

Swachh Paryatan on February 22, 2016, which

will let citizens report any hygiene issues at

various tourist destinations across the country.

• Multilingual Tourist Helpline: The Ministry of

Tourism launched the 24x7 Toll Free Multi-

Lingual Tourist Helpline in 12 languages on

February 8, 2016. It can be accessed on Toll

Free Number 1800-11-1363 or short code

1363. The languages handled by the Tourist

Helpline include ten international languages

besides English and Hindi, namely, Arabic,

French, German, Italian, Japanese, Korean,

Chinese, Portuguese, Russian and Spanish.

The multi-lingual help desk in the designated

languages provides support service in terms of

providing information relating to Travel &

Tourism in India and assists the callers with

advice on action to be taken during times of

distress while travelling in India and if need be

alert the concerned authorities.

33. Ministry of Tourism- Annual Report 2015-16

Ministry of Tourism

Government of India

17

AnnexureAnnexure I

List of projects sanctioned under Swadesh Darshan in 2015-16

S.No Name of Theme State Name of Project AmountSanctioned(Rs. crores)

Amount released(Rs. crores)

1 North-East India Circuit

Manipur Development of Tourist Circuit in Manipur: Imphal-Moirang-Khongjom-Moreh

89.66 17.93


Sikkim Development of Tourist Circuit linking - Rangpo (entry) - Rorathang - Aritar -Phadamchen - Nathang -Sherathang - Tsongmo -Gangtok - Phodong - Mangan - Lachung - Yumthang -Lachen - Thangu -Gurudongmer - Mangan -Gangtok - Tumin Lingee -Singtam (exit) in Sikkim

98.05 19.61

3 Eco Circuit Uttarakhand Integrated Development of Eco-Tourism, Adventure Sports, and Associated Tourism related Infrastructure for Development of Tehri Lake & Surroundings as New Destination-District Tehri, Uttarakhand.

80.37 16.07

4 Coastal Circuit Andhra Pradesh

Development of Coastal Tourism Circuit in Sri Potti Sriramalu Nellore in Andhra Pradesh

60.38 12.08


Arunachal Pradesh

Integrated Development of Adventure Tourism in Arunachal Pradesh

97.14 19.43

6 Eco Tourism Circuit

Kerala Gavi–Patha-Namthitta-Vagamon-Thekkady

99.22 19.84

7 Desert Circuit Rajasthan Development of Sambhar Lake Town and Other Destinations under Desert Circuit in Swadesh Darshan Scheme

63.96 12.79

8 Tribal Circuit Nagaland Development of Tribal Circuit Peren –Kohima-Wokha, Nagaland

97.36 19.47

9 Eco Circuit Telangana Integrated Development of Eco Tourism Circuit in Mahaboobnagar district, Telangana.

91.62 18.32



Ministry of Tourism

Government of India

18

S.No Name of Theme State Name of Project AmountSanctioned(Rs. crores)


10 Wildiife Circuit Madhya Pradesh

Development of Wildlife Circuit at Panna –Mukundpur-Sanjay-Dubri-Bandhavgarh-Kanha-Mukki-Pench in Madhya Pradesh

92.22 18.44

11 Wildlife Circuit Assam Wildlife Circuit of Assam 95.67 19.13


Tripura Development of North East Circuit : Agartala - Sipahijala- Melaghar - Udaipur -Amarpur - Tirthamukh -Mandirghat – Dumboor-NarikelKunja - Gandachara –Ambassa

99.59 19.92

15 Coastal Circuit Puducherry Development of Union Territory of Puducherry as Tourist Circuit under “Swadesh Darshan” Scheme

85.28 17.06

16 Tribal Circuit Chhattisgarh Development of Tribal Tourism Circuit Jashpur-Kunkuri-Mainpat-Ambikapur-Maheshpur-ratanpur-Kurdar-Sarodadadar-Gangrel-Kondagaon-Nathyanawagaon-Jagdalpur-Chitrakoot-Tirthgarh in Chattisgarh

99.94 19.99

17 Coastal Circuit Maharashtra Sindhudurg Circuit 82.76 12.79

Total (2015-16) 1513.52 298.93



Ministry of Tourism

Government of India

19

Annexure II

LIST OF PROJECTS SANCTIONED UNDER PRASAD SCHEME 2014 -16

S.No Name of the State & project

AmountSanctioned(Rs. crores)


BIHAR

1.Development of basic facilities at Vishnupad temple, Gaya,Bihar

4.29 0.86

UTTAR PRADESH

2. Development of Mathura-Vrindavan as 14.93 2.98

3.Construction of Tourist Facilitation Centre at Vrindavan, Distt.Mathura

9.36 1.76

ODISHA

4.Infrastructure Development at Puri, Shree Jagannath Dham-Ramachandi-Prachi River front at Deuli under Mega Circuit

50.00 10.00

Total (2014-15) 78.58 15.60

RAJASTHAN

5. Integrated Development of Pushkar/Ajmer 40.44 8.09

PUNJAB

6. Development of Karuna Sagar Valmiki Sthal at Amritsar 6.45 1.29

ASSAM

7.Development of Kamakhya Temple and PilgrimageDestinations in and around Guwahati

33.98 6.80

ANDHRA PRADESH

8.Development of Amaravati town in Guntur district as a touristdestination

28.36 5.67

BIHAR

9. Development of Patna Sahib 41.54 8.31

UTTAR PRADESH

10. Development of Varanasi 20.04 4.08

UTTARAKHAND

11. Development of Kedarnath 34.78 4.47

BIHAR

12. Development of basic facilities at Vishnupad temple, Gaya,Bihar -

1.29 (2nd

instalment)

Total (2015-16) 205.59 40.00

GRAND TOTAL 284.17 55.60


Ministry of Commerce and IndustryMinistry of Tourism

Government of India

20

Annexure III

List of Institutes in North Eastern States for which Central Financial Assistance has been

granted by Ministry of Tourism



1. Central Institute of Hotel Management, Guwahati, Assam

2. State Institute of Hotel Management, Itanagar, Arunachal Pradesh

3. State Institute of Hotel Management, Imphal, Manipur

4. Central Institute of Hotel Management, Shillong, Meghalaya

5. State Institute of Hotel Management, Aizawl, Mizoram

6. State Institute of Hotel Management, Dimapur, Nagaland

7. State Institute of Hotel Management, Gangtok, Sikkim

8. State Institute of Hotel Management, Agartala, Tripura

9. State Institute of Hotel Management, Jorhat, Assam

10. Food Craft Institute, Nawgaon, Assam

11. Food Craft Institute, Tura, Meghalaya

12. Food Craft Institute, Namchi, Sikkim

Ministry of Tourism

Government of India

21

Annexure IV

List of Investment in Tourism & Hospitality sector (Foreign collaborators investing above USD 5 million in Indian companies)



Foreign Collaborator

Country Indian Company

Item of Manufacture FDI Inflows (in US$ million)

Amethyst Private Limited.

MauritiusSapphire Foods India Private Limited

Cafeterias, fast-food restaurants and other food preparation in market stalls

23.99

Masa Holding Limited

UAEMasa Hotels Private Limited

Hotels and Motels, inns, resorts providing short term lodging facilities includes accommodation in house

23.73

Blue Elephant Finance Limited

MauritiusCaparo India Limited


20.29

International Finance Corporation

U.S.ASamhi Hotels Private Limited


19.03

LightspeedVenture Partner IX

MauritiusOravel Stays Private Limited

Activities of travel agents and tour operators/Other reservation service and related activities

18.7

Sequoia Capital India Investment IV.

Mauritius

Oravel Stays Private Limited & Super Highway Labs Private Limited

Activities of travel agents and tour operators

18.56

GCP-Oyo I Limited

MauritiusOravel Stays Private Limited

Activities of travel agents and tour operators

17.38

Pramerica ASPF II Cyprus Holding Limited

CyprusGlobal Heritage Venture Limited


16.12

Duet India Hotels PTE Limited

Cyprus & Singapore

Duet India Hotels (Chennai OMR) Private


15.23

Konchi Marketing (Middle East) Corp.

UAESanya Hospitality Private Limited


15.01

Ridgewood Holding Limited

Mauritius

Haraparvati Realtors Private Limited & SPPL Hotels Private Limited


14.53

DIH Cyprus Limited

CyprusDNET India Hotels (Pune) Private Limited

HOTELS, ROOMING HOUSES, CAMPS & OTHER LODGING PLACES

13.93

LightbboxVentures II

MauritiusFaaso's Food Services Private Limited


13.72

Ministry of Tourism

Government of India



Government of India




Topaz Real Estate (Mauritius) Limited

Mauritius

Godavari ShilpkalaHospitality Private Limited


12.32

SCI Growth Investment II

Mauritius & Malaysia

Faaso's Food Services Private Limited


11.88

Mauritius Food Corporation

Malaysia

KFCH Restaurants Private Limited (Mumbai Chicken

Restaurants without bars 11.36

Saraf Hotels Limited

MauritiusChartered Hotels Private Limited


10.88

Ramee Investment Limited

MauritiusRamani Hotels Limited.


10.49

Broad Street Investments (Singapore) Pte.

SingaporeAzure Hospitality Private Limited

Bars and Restaurants with bars 9.99

GTI Capital Alpha Private Limited

MauritiusSamhi Hotels (Ahmedabad) Private Limited


9.75

Indium V Mauritius Holdings Limited

MauritiusDegustibusHospitality Private Limited

Event catering & HOTELS AND RESTAURANTS

8.89

Asian Developers PTE Limited

SingaporeBaypark Hotel & Resorts Private Limited


8.63

Internet Fund III PTE Limited

Singapore

Sunshine Teahouse Private Limited. & Zostel Hospitality Private Limited


8.56

Dan Hotels Limited

IsraelDan Hospitality India Private Limited


8.36

LavazzaNetherlands B.V

NetherlandsBarista Coffee Co. Limited.

Tea/coffee shops 7.88






Cuisine Asia Limited

MauritiusPan India Food Solutions P Limited

Bars and Restaurants with bars 7.67

Lightspeed India Partners I LLC.

MauritiusSuper Highway Labs Private Limited

Other reservation service and related activities

7.51

Premier Travel Inn

United Kingdom

Premier Inn India (P) Limited.


7.35

Louis Dreyfus ArmateursS.A.S

France

Airbnb India Private Limited & Alba Asia P L(Abgbulk Handling Pl)

ACTIVITIES OF TRANSPORT AGENTS OTHER THAN TOURIST AND TRAVEL AGENTS

7.28

Cleartrip Inc Mauritius

Cleartrip Private Limited ( Formerly Cleartrip T)

ACTIVITIES OF TOURIST AND TRAVEL AGENTS

7.03

Travel Guru MauritiusD V Travels Guru Private Limited


6.95

Ru-Net South Asia

MauritiusFaaso's Food Services Private Limited


6.91

BurrpInvestments

Mauritius

M/S Paradise Food Court Private Limited & Paradise Food Court Private Limited

RESTAURANTS, CAFES & OTHER EATING & DRINKING PLACES(INCLUDES SALE OF PREPARED FOODS & DRINKS FOR IMM

6.83

Marasa India Limited

MauritiusMarasaHospitality Private Limited


6.47

Naman Consultants Limited

British Virginia

Heritage Resorts Private Limited.


6.44

SCI Investments V

MauritiusSuper Highway Labs Private Limited

Other reservation service and related activities

6.22

Mr. VARGHESE KURIAN

BahrainPoothotta Resorts Private Limited.


6.15

ElanaInvestments Limited.

IrelandEros Resorts and Hotels Limited


5.98

Ministry of Tourism

Government of India





Item of Manufacture FDI Inflows (in

US$ million)

Saif III Mauritius Company Limited

MauritiusSpeciality Restaurants Limited


5.64

Ascott International Management Pte Limited

SingaporeCitadines OMR Aparthotel Private Limited.

Hotels and Motels, inns, resorts providing short term lodging facilities

5.6

TG India Holdings Company

MauritiusD V Travels Guru Private Limited


5.42

Ministry of Tourism

Government of India

25

Acronyms• ASI – Archaeological Survey Of India

• CBEC – Central Board Of Excise & Customs

• CENVAT - Central Value Added Tax

• EoDB: Ease Of Doing Business

• FDI: Foreign Direct Investment

• E-TV: E-Tourist Visas

• FEEs: Foreign Exchange Earnings

• FCI - Food Craft Institutes

• FTA - Foreign Tourist Arrivals

• IHM - Institutes Of Hotel Management

• ICI - Indian Culinary Institute

• ICI - Indian Culinary Institute

• NABH: National Accreditation Board For Hospitals &

Healthcare Providers

• PRASAD - Pilgrimage Rejuvenation And Spiritual

Augmentation Drive

• SFIS - Served From India Scheme

• WTTC: World Travel And Tourism Council

• UNWTO – World Tourism Organization



Government of India

Contact Us

Department of Industrial Policy and Promotion,

Ministry of Commerce and Industry,

Udyog Bhawan,

Rafi Ahmed Kidwai Marg, Rajpath Road Area,

Central Secretariat, New Delhi, Delhi 110011

http://www.dipp.nic.in

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Infrastructure, Government & Healthcare Practice

Building No. 10, 8th Floor, Tower B & C, DLF Cyber City, Phase

II, Gurgaon, Haryana 122 002

https://home.kpmg.com/in/en/home.html

Ministry of Tourism,

1, Transport Bhawan, Connaught Place,

Sansad Marg, New Delhi, Delhi 110001

http://www.tourism.nic.in

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https://home.kpmg.com/in/en/home.html

http://www.tourism.nic.in/

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