Ministry of Tourism

INFORMATION ON TOURISM IN 2009

Ministry of Tourism

INTRODUCTION

The 2009 tourist season progressed in extraordinary circumstances, giv-en the economic crisis which largely influenced tourist trends not only in our country but in the region as well.

The projections of the 2009 Economic Policy are achieved. Finan-cial and physical indicators are at the level of the last year’s indicators, and surveys show a high level of satisfaction of tourists. Having in mind objective conditions, the achieved results can be considered a large suc-cess.

Ministry of Tourism

Within the preparations for this year’s tourist season, considerable funds were in-vested in improving communal and road infrastructures.

During the season, the work of communal services and power supply sys-tem were at a satisfactory level, and when speaking about water-supply, a number of activities were undertaken to reduce losses of the existing network by replacing worn-out pipes, and finding new springs in order to provide a longer-term solution to the problem. It is expected that majority of works will be completed next season, so municipality networks will be ready for the completion of the Project Regional Water-supply System.

● road infrastructure - more than 27 million € invested● airport infrastructure – more than 6 million € invested● transmission and distribution network improved– more than 4 million € invested● infrastructure on border crossings improved and the time tourists spend on border crossings reduced.

Activities focused on preparing the season

Activities focused on preparing the season

Towards the crisis tourist year, the Government of Montenegro, municipalities, National Tourist Organization and tourist economy implemented a set of measures:

● Reduced taxes on income of private entities from 15% to 12%● Subsidies to small and medium size enterprises for electricity 10%● Additional subsidies to distributive consumers of 5% for the period from 1st April to 30th September● Duties affecting the prices of fuel removed ● Fees for using construction land removed● Taxes and contributions on salaries reduced● NTO implemented intensive campaigns on local, regional and global markets● Tourism economy reduced prices by up to 30% and offered a number of benefits to tourists● Banking sector has not responded to the need for short-term crediting of the needs of tourist economy

Ministry of Tourism

● Monthly sessions of the Coordination Body were held, and it was chaired by the President of the Government; members of the Coordination Body are Government representatives, managers of public enterprises and institutions, Mayors of tourist municipalities and representatives of private sector,

● Three operational teams are established by the Coordination Body and representa-tives of private and public sectors participated in its work,

● A uniform Communication Strategy is defined with clear and harmonized messages to all emissive markets,

● The result is 88% of implemented activities which are defined by the Action Plan that was adopted by the Government in October 2008.

Activities focused on preparing the season

Tourist turnover – quantitative and qualitative effects

● During the first ten months of 2009, Montenegro was visited by 1.178.650 tourists, which makes an increase of 2,25%, with 7.439.604 overnights, or 2,43% less than in the same period of 2008.

● Considered by countries, the most overnights were realized by tourists from Serbia – 31%. A considerable share in tourist turnover was realized by tourists from the EU countries this year as well – 21%. Having in mind the extraordinary conditions of the season, it was to be ex-pected that a significant number of overnights would be realized by the tourists from former YU region – 17%.

● When speaking about qualitative effects of the summer tourist season, the data obtained from the Central Bank of Montenegro confirm that this season was satisfactory from financial aspect as well.

● The revenues generated in the first ten months amount to almost 490 million €, which is almost at the same level as in the same period last year.

● According to projections, it is expected that Montenegro will be visited by around 1,2 mil-lion tourists by the end of 2009 (by around 2% more than in 2008), and realize around 7,6 mil. overnights (2,5% less than last year).

Ministry of Tourism

Revenue (January – October)

490

490 million € 500.0

400.0

300.0

200.0

100.0

0.0

Revenue 2009. Revenue 2008.

495

Tourist turnover for 2009

Quantitative indicators (january-october)

Quantitative indicators (january-december)FORECAST

* Average lenght of stay : 6.31 days

• NOĆENJA 7.599.335 -2.50%

• NOĆENJA 7.439.604 -2.43%-3.17%

+3.88%6.608.172

831.432Inostrani

Domaći

• TURISTI 1.211.673 +2.10%

• TURISTI 1.178.650

1.022.798155.852

+2.25%

+1.73%+5.82%

InostraniDomaći

• NOĆENJA 7.599.335 -2.50%

• NOĆENJA 7.439.604 -2.43%-3.17%

+3.88%6.608.172

831.432Inostrani

Domaći

• TURISTI 1.211.673 +2.10%

• TURISTI 1.178.650

1.022.798155.852

+2.25%

+1.73%+5.82%

InostraniDomaći

● OVERNIGHTS 7.439.604

● TOURISTS

Foreign

Foreign

Domestic

Domestic

- 2.43%

6.608.172831.432

- 3.17%+ 3.88%

1.178.650

1.022.798

+2.25%

+ 1.73%

- 2.50%

155.852 + 5.82%

+ 2.10%

● OVERNIGHTS

● TOURISTS

7.599.335

1.211.673

Ministry of Tourism

Budva 44%

Bar 12%

Kotor 4%

Tivat 3%

Ulcinj 9%

Herceg Novi 24%

Ostale opštine 24%

Overnights by municipalities

Others 24%

Structure of tourists

Ostale Evropskei vanevropske zemlje 6%

Rusija i bivšečlanice SSSR-a 14%

Ostale Ex-Yu države 17% (osim Slovenije)

EU 21%

Domaći 11%

Srbija 31%Serbia 31%

Rusia and ex SSSR Countries 14%

Other European andnon European countries

6%

Other ex YU Countries (except Slovenia) 17%

EU Countries 21%

Domestic 11%

Ministry of Tourism

Structure of foreign tourists January – October 2009

AlbaniaAustriaBelgiumBelarusBosnia and HerzegovinaBulgariaCzech RepublicDenmarkEstoniaFinlandFranceGreeceHollandCroatiaIrelandIslandItalyKosovoLatviaLithuaniaLuxembourgHungaryMacedoniaNorway

3642011814

74051468

1000005824

258161137

2741677

3271927674105

144281452

1894155348854

164725701381

3246319173

5061

186798568704670114097

75940322409

171433525613447642

1927495137

2726056685

6040445

223875285735

113191805210181

204801145306

43297

5.134.816.319.607.593.856.644.624.914.565.891.866.643.934.162.355.395.856.877.027.376.317.588.56

2.830.860.710.21

11.490.342.590.080.020.122.920.080.410.860.090.013.394.320.170.270.153.102.200.66

Country Average stay in daysStructure of overnights

in percentagesTourists Overnights

GermanyPolandPortugalRomaniaRussiaSlovakiaSloveniaSerbiaSwitzerlandSwedenSpainTurkeyUkraineGreat BritainOther European countriesAustraliaIsraelJapanCanadaNew ZealandUSAOther non-European countries

Total

1788814964

84377802

1442858867

18025332973

2902768014402486

1224313699

29431552

11057468

1478296

63074809

1022798

108784123354

4265437772

10552666177082621

22777121171247450

41195486

894777819210355

494819929

12015933

7882110914705

6608172

6.088.245.064.847.316.974.586.844.046.182.862.217.315.713.523.191.802.574.012.663.353.06

6.46

1.651.870.650.57

15.970.931.25

34.470.180.720.060.081.351.180.160.070.300.020.090.010.320.22

100.00

Country Average stay in daysStructure of overnights

in percentagesTourists Overnights

Structure of foreign tourists January – October 2009

Ministry of Tourism

Effects of season on economy

EU 21%

PORESKA UPRAVA

PDV +2%

jun/septembar

Ukupno porezi +9,4%

Ukupno doprinosi 16,75%

Promet aviona -8%

januar/septembar

Promet putnika -13%JP Aerodromi

Crne Gore

Broj letova + 21%

januar/septembar

Broj putnika + 7%

MontenegroairlinesTAX ADMINISTRATION Airports of Montenegro Montenegroairlines

June-September January-September January-September

VAT +2%

Total taxes +9,4%Number of planes - 8% Number of flights + 21%

Number of passengers- 13%

Number of passengers+ 7%Total contributions

+16,75%

GRANIČNI PRELAZI

Promet vozila + 2%

Promet putnika - 3%

januar/septembar

2.595.208

9.382.608

Broj vozila -2%

januar/septembar

Prihod -6%

TUNEL SOZINA

1.834.683

6.276.771 €

Effects of season on economy

Border crossings Sozina Tunnel

January-September January-September

Turnover of vehicles2.595.208

+ 2%

Turnover of passengers9.382.608

- 3%

Number of vehicles1.834.683

- 2%

Revenues6.273.771 €

- 6%

Ministry of Tourism

● The National Tourist Organization, in cooperation with the German Technical Coop-eration Association and the survey bureau “DeFacto Consultancy”, implemented Guest Survey 2009 in the period June to end of October 2009.

● The purpose of the Survey was to obtain an objective and representative picture of the satisfaction of guests during their stay in Montenegro, all aimed at quality develop-ment and innovating tourist offer, and its positioning on the European market.

● The results of this project provided answers to questions such as: age of tourists visit-ing Montenegro, gender, monthly income, nationality, etc. A specific item is related to questions regarding the stay of tourists in Montenegro: revisiting of Montenegro, the most important activities during their stay, tourist places visited in Montenegro, excur-sions in the region, consumption, etc.

● According to current plans, the Survey will be implemented in the same period next year as well.

Guest Survey 2009

South Center North

No

Yes

Yes, only one day

2.5%

81.7%

15.8%

100.0

80.0

60.0

40.0

20.0

0.0

47%

44.1%

8.9%

49.9%

38.9%

11.3%

Have You ever been in Montenegro?

Results of the Survey:

Ministry of Tourism

Results of the Survey:

Yes Maybe No Do not know

2009

2009

20092009

20092008

2008

2008

20082008

60

50

40

30

20

10

0

Interest in returning to Montenegro?

Results of the Survey:

Would you recommend Montenegro for holidays to your relatives and friends?

South Center North

Don’t know

No

Maybe

Yes66.2%

17.4%

6.7%

9.7%

100.0

80.0

60.0

40.0

20.0

0.0

78.4%

15.6%

6.7% 1.6%

84.8%

11.9%

Ministry of Tourism

Results of the Survey:

How would you rate your overall holiday impressions in Montenegro?

Don’t know

Very poor

Poor

Good

Very good

South Center North

100.0

80.0

60.0

40.0

20.0

0.0

29.9%

60.8%

7.3%

49.3%

47.1%

1.2%

49.7%

48.7%

1.0%

CHARACTERISTICS OF THE SEASON

● It progressed in extraordinary conditions of the global economic and financial crisis.● Projections of the Economic Policy of the Government of MNE achieved.● Revenues at the last year’s level (around 490 mil. €).● Financial indicators increase faster than physical indicators.● Survey of tourists’ impressions provided very good results.

► TOURISM SECTOR IN THIS EXCEPTIONAL YEAR DEMONSTRATED HIGH LEVEL OF VITALITY.

Negative aspects:● Grey economy persists, although at a lower extent.● The problem of noise prominent in tourist places.● Safety in traffic improved, but insufficiently.● General level of cleanliness needs to be raised to a higher level.

Ministry of Tourism

CHARACTERISTICS OF THE SEASON

● The quality of offer improved● Total of 285 hotels in Montenegro, modernized or 1.600 rooms put in function,● 19 beaches hold prestigious international quality symbol “Blue Flag”● 6 marines pre-categorized● 6100 work permits issued, which cover close to 60.000 beds in private accommodation● National network of hiking and biking tracks identified in the length of around 6.000 km● Rich and increasingly distinguished cultural-entertaining programme

Activities of the Ministry and the NTO in 2009

According to the European Policy, activities of the Ministry were aimed at:

● Mitigating negative effects of global economic crisis on tourism in Montenegro.

● Keeping the most important emissive tourist markets.

● Balanced development of tourism based on principles of sustainable development.

● Improved quality of tourist offer and its standardization.

● Developing diversified offer, with a special emphasis on nature-based tourist offer.

● Creating more friendly environment for investments in tourism.

● Creating infrastructure conditions for implementation of development plans.

● Educating tourism staff in line with the Strategy of Human Resources in Tourism.

● Improving cooperation at all levels of government – national, local, private sector, non-governmental organizations.

Ministry of Tourism

Activities during 2009

● The Ministry of Tourism and the National Tourist Organization have undertaken activities to-wards implementing priority tasks defined by the Tourism Development Strategy, and towards implementation of projects which contribute to improved tourist offer, extended season and valorization of existing potentials in line with principles of sustainable development. Special attention was paid to the projects aimed at sustainable use of natural resources.

● For the purpose of improving the quality of services, in line with the Strategy of Human Resources in tourism, activities are intensified towards improving vocational education, i.e. establishing a link between tourism economy and educational institutions. 

● Together with donors (USAID, ADA, GTZ, UNDP, SNV, etc.), projects are implemented which create conditions for further improvement of tourist offer of Montenegro: development of agro-tourism, health and wellness tourism, culture tourism, improved processing of statistical data, etc. Additionally, significant cooperation is established with Italian Government as well, which provides strong support to drafting strategic documents and developing specific proj-ects for tourism development in Kolašin, Žabljak municipalities, then in Perast, for construc-tion of the first Eco-building in MNE, etc.

● Within the cooperation with NGO sector, 40 tourist projects were supported this year, and co-financing of 44.500 € was ensured for these projects.

Cooperation with the UN World Tourist Organization

● As a result of successful cooperation between the Ministry of Tourism and the World Tourist Organization, in October 2009, in Kazakstan, Montenegro was selected to be vice presiding country of the European Commission of the United Nations World Tourist Organization (UNWTO – which gathers 45 countries) for the next two years. Slovenia was selected to be the presiding country, while the second vice presiding place was given to France.

● The European Commission of the United Nations World Tourist Organiza-tion traditionally holds the most important position in the UNWTO’s work, and its work over a number of decades has contributed considerably to positioning of Europe in tourism in the world.

Ministry of Tourism

Cooperation with the World Travel and Tourism Council

● For the purpose of objective positioning of Montenegro as a tourist destination in in-ternational environment, as a condition for realistic identification and projecting goals of economic policy, and making the right decisions, the Ministry of Tourism, in cooper-ation with the World Travel and Tourism Council (WTTC), has continuously undertaken activities aimed at improvement of statistical methodology since 2003 in relation to monitoring of tourist turnover and effects of tourism as economic sector which di-rectly and indirectly multiplies its positive business effects.

● According to the 2009 report of the World Travel and Tourism Council, the results of satellite account of effects of tourism, which was prepared by the Prognosis Institute from Oxford, are:

● Direct and indirect shares of tourism in Gross Domestic Product in 2009 will amount to 730,0 mil EUR or 20.8% of total GDP (it amounted to 690,7 mil. € in 2008). Direct share will amount to 366,3 mil. € (353,4 in 2008) or 10,5% of total GDP

● Total employment in wider tourism-generated economy in 2009 is envisaged at 29.000 jobs, or 17,8% employees in all economic sectors. The total of 15.000 jobs in tourism as an economic sector (directly) makes around 9% of total employment in 2009.

● Capital investments in Montenegrin tourism (improving buildings, amenities and equip-ment, and infrastructure) will amount to around 288,4 mil EUR in 2009 or 33,7% of total capi-tal investments.

● Tourism and travel sector will grow in the period 2010 – 2019 at annual rate of 6,2%, which is above the rate envisaged at the world level for the same period, which amounts to 4%.

Cooperation with the WTTC

Ministry of Tourism

53rd meeting of the Board of Directors and 77th General Assembly of the European Travel Com-mission (ETC) held on 14 October in the Hotel “Splendid Conference&Spa Resort” in Budva.

ETC gathers 39 European countries, their Na-tional Tourist Organizations respectively. Pri-ority task of this organization, in addition to cooperation and exchanging experiences be-tween members, is to promote Europe and create integral offer of tourist Europe, by pro-moting specific features and characteristics of every country on distant markets. This Commis-sion was founded in 1948, and Montenegro has been a member state since October 2006 and has been increasingly involved in the Working Group.

Cooperation with the European Travel Commission

In order to maintain dynamics of creating high-quality tourist facilities in Monte-negro, new, integral green field projects are crucial.

After transparent tender procedure and successful negotiations, contracts were concluded with reputable companies for long-term lease and investments in the Luštica Peninsula:

● Tivat municipality: 6,5 mil. m2 , 8 hotels, moorings for yachts, luxury villas, golf courts and

commercial facilities, minimum investment 150. million €, total investment 1,5 billion €.

Partner: Orascom Hotel Development – Switzerland – Egypt

● Herceg Novi municipality (Dobreč – Rose): 522 thousand m2, 1 hotel and 29 rent-a villas

– implementation plan 4 years, investment 245 million €

Partner: Equest Fund Limited - Sweden

Implementation of projects will start in 2010.

Large investment contracts concluded in 2009

Ministry of Tourism

Hiking & Biking Project is an excellent example of sustainable valorization of resources in the central and northern regions of Montenegro:

● Top hiking and biking trails identified and documented● More than 1000 km of mountain trails marked● Implementation of Bed & Bike standards started (pilot project of 20 accommodation units) ● New concept for the appearance of holiday resorts on trails● Conditions created for training and licensing of mountain guides● Signposting unified● A book with 1700 km of trails published● Mountain Rescue Service better equipped● Improved human resources● New panoramic map for internet with a view of top trails● Promotional maps obtained new technical basis● GIS – electronic map with mountain trails

Diversification of tourist offer / example

Ministry of Tourism

Tourist inspection

● In the period from 16.06. to 10.09. 2009, 23 tourist inspectors performed 7155 inspec-tion supervisions of the subjects to control. The legal framework, which was the basis for implemented inspection activities present-ed in the Report, refers to enforcement of the Law on Tourism with related regulations, the Law on Inspection Supervision, the Law on Offences, the Law on Marine Resources with the Regulation on planned and built bathing places, and other legislation which regulate hospitality and tourism activities. 5264 irregularities were identified during in-spection supervisions.

● A priority in the work of the tourist in-spection were the controls which influence suppressing the start of engaging in activi-ties without work permits in order to reduce grey economy, control rental of vessels and scooters, control the mediation on the street in terms of renting private accommodation (“dealers”), control advertising of accommo-dation capacities contrary to the decision of the competent authority, control the condi-tions for providing services on bathing plac-es – beaches and the control which directly influenced the protection of users of services – tourists (reporting through the call centre, and through a direct telephone line of the tourist inspection).

WORK OF TOURIST INSPECTION

Nepravilnosti -2%

Broj kontrola +7%

januar/septembar

Mandatne kazne -4%9.765

1.433

13.988

Nepravilnosti -10%

Broj kontrola +7%

jun/septembar

5.264

7.175

January-September June-September

Number of cotrols13.988+ 7%

Irregularities9.765- 3%

Fines amountings1.433- 4%

Number of controls7.175+ 7%

Irregularities5.264- 10%

Ministry of Tourism

PR & PROMOTIONAL ACTIVITIES DURING

2009

Ministry of Tourism

Promotional campaign on TV networks on international and regional markets

New clips● „Breathtaking Montenegro“● Winter clip “Udahni duboko” (Take a Deep Breath)

Promotional campaign on global TV networks

CNN (19th March – 31st December)700 broadcasts,18 million viewers

Euronews (19th March – 28th June)2300 broadcasts, 10 million viewers, 8 languages

Travel Channel (1900 broadcasts, 9 million viewers)

Fashion TV (May)200 broadcasts,10 million viewers

Ministry of Tourism

Promotional campaign in electronic media in the Region

Serbia(Pink , B92, Fox and RTS ) Number of broadcasting 1044, GRP 2426, Every citizens of Serbia has seen the clip 3 times

at average

Bosnia and Hercegovina(Pink BiH, TV Hayat, TV Mreža Plus, OBN)Number of broadcasting 1082, GRP 1427, around

5.9 million viewers

Slovenia(POP TV, TV 3, TV Novo Mesto)Number of broadcasting 414, GRP 472, around 1

million viewers

Macedonia(A1 TV, A2 TV)Number of broadcasting 300 (May-June)

Albania(TV Klan, Top Channel, TV Vision)Number of broadcasting 170 (May-June)

Kosovo(RTK, KTV, TV 21)Number of broadcasting 140 (May-June)

Outdoor campaign in the Region

Serbia3 mega boards (Belgrade and Novi Sad)32 bilboards (Local Tourist Organization of Budva)Bosnia and Hercegovina770 bilboards (Sarajevo and bigger towns of B&H)

Macedonia22 bilboards in Skoplje and bigger towns of MacedoniaKosovo12 bilboards (Priština, Mitrovica, Djakovica)

Ministry of Tourism

Representative offices of the National Tourist organization of Montenegro

Belgrade, Serbia Sarajevo, Bosnia and Herzegovina Frankfurt, Germany

Presentation of tourist offer in the Region

Serbia:Niš, 8th AprilNovi Sad, 14th AprilSubotica, 15th AprilZrenjanin, 16th AprilKraljevo, 21st AprilČačak, 22nd AprilKragujevac, 23rd AprilBelgrade, 31st August - workshop to promotepost-seasonBelgrade, 11th December - Workshop to promotewinter season

Bosnia and Herzegovina:Sarajevo, 5th MayTuzla, 7th MayBanja Luka, 8th May Sarajevo, 15th December – Workshop to promotewinter season

Kosovo: Priština, 6th-8th MayMacedonia: Skoplje, 11th May Slovenia:Maribor, 20th MayNovo Mesto, 21st MayLjubljana, 22nd May

Ministry of Tourism

Presentation of tourist offer on international market

AlbaniaTirana, 2nd June

RussiaMoscow, 4th JuneMoscow, 19th October-workshop to promote postseason

FranceParis, 24th June

HungaryBudapest, 25th June

GermanyRoadshow – Red Table (Munich, Cologne, Frankfurt) 17th – 19th November

Presentation on international fairs

Market Fairs Held in Period

Western EuropeFERIEN Vienna - Austria 15-18 January

BIT Milan – Italy 19-22 FebruaryReisepavillon Munich – Germany 26 February-02

MarchITB Berlin – Germany 11-15 March

IMEX Frankfurt-Germany 26-28 MayRDA Cologne-Germany 4-6 August

Top Resa Paris, France 22-25 SeptemberWTM London, Great

Briatain9-12 November

EIBTM Barselona, Spain 1-3 December

Eastern EuropeHoliday World Prague – Czech

Republic05-08 February

MITT Moscow – Russia 18-21 March

RegionConventa Ljubljana – Slovenia 22-23 January

IFT Belgrade - Serbia 26 February-01

MarchTravel fair Priština - Kosovo 06-08 May

Local market METUBES Budva – Montenegro 12-14 February

OtherCityscape Abu Dhabi – UAE 19-22 April

ATWS (Adventure Travel World Summit)

Quebec, Canada 19-22 October

Ministry of Tourism

Study groups of journalists and tour-operators

Study group of journalists from the Region, 12th – 14th FebruaryHelio skiing, 16th – 22nd MarchStudy group of British media6th-10th MayNTV, Russia, 8th – 15th MayStudy group of hiking & biking tour-operators, 9th-14th JuneStudy group of German media, 3rd-8th JuneStudy group of Bosnian media, 15th-18th JuneExpedition Globetrotter, 23rd-26th JuneObserver Money, 24th June – 1st JulyRTS, JulyDe Morgen, 10th – 14th JulyFrance 5, 29th August-5th September

Dove, Italy, 8th-13th SeptemberOfficiel Voyage, 16th-22nd SeptemberStudy group of tour-operators from Germany, 2nd – 11th November

Study groups of journalists from the Region:Macedonia, 19- 22nd NovemberSerbia, 3rd- 6th DecemberB&H, 10th- 13th DecemberAlbania, 17th-20th December

Year of E-marketing in tourism

Portal www.montenegro.travel has been visited 426.425 times, increase of 173,75%. Regular updating and promotion of current events and offers during the season in co-operation with the LTOs

Campaign “Do not leave tourists in the dark” was launched by the NTO in May, and it was intended to all who want to be promoted on official tourist webportal.

Montenegro Customer Care 1300 – avail-able 24 hours a day. Through Call Centre, by dialling 1300, tourists can book accom-modation and get all the necessary tourist-related and general information, file a com-plaint and appraisals.

Ministry of Tourism

Promotional material

● New editions of brochures: Winter Explorer, Summer Explorer, Hiking & Biking catalogue, maps with hiking and biking tracks and proposed tours● Reprint of other promotional material done● The book of tracks “Wilderness Biking Montenegro” published● Guides for nautical tourism● Rough Guide, Lonely Planet and Laertes published guides for Montenegro.

Promotional educational activities on local market

Developing nature-based tourism, hiking and biking, Andrijevica, July 2009

Membership in international organiza-tion “Leave No Trace”

Ministry of Tourism

Extracts from international printed media

Ministry of Tourism

Extracts from printed media in the Region

Ministry of Tourism

WINNERS OF THE “WILD BEAUTY AWARD 2009” BY CATEGORIES ARE:

I HotelsHotel “Splendid Conference & Spa”, BečićiBest hotel in Montenegro

“Forza mare”, KotorBest small hotel on the coast (up to 25 rooms) “Ski hotel”, ŽabljakBest small hotel in continental region (up to 25 rooms)

”Ruža vjetrova”, BarBest new hotel (this new category includes recon-structed hotels, more than 70%) “Vardar”, KotorBest city hotel (located in the very centre of the town)

Awarding of annul awards for a contribu-tion to quality, affirmation and promo-tion of tourist offer of Montenegro “Wild Beauty Award 2009” was held on 16th De-cember in Villa Gorica in Podgorica under auspices of the President of the State Filip Vujanović, organized by the NTO.

WBA “WILD BEAUTY AWARDS” 2009

“Kula Damjanova”, Plav Best hotel whose specific features contribute toimproved tourist offer

2. Company

“HIT Montenegro”, BudvaCompany with the largest contribution to tourism development

„Alfa tours”, BudvaTourist Agency with the best results

3. Events“Dani vina i ukljeve”(Days of Wine and bleak), Virpazar Best tourist event in Montenegro

Music Festival “Pjesma Mediterana 2009” (The song of the Mediterranean 2009),BudvaEvent of the year – event with the strongest promo-tional effect for Montenegro

4. Campaigns„Kotor Art”, KotorCampaign which contributed to promoting and im-proving image of MontenegroThe Award Council and the Jury singles out the cam-paign “Ova zemlja nam je dom”, which considerably contributed to creating awareness of importance of sustainable development and the quality of life of all citizens, and its implementation involved the whole Montenegrin public, and promotes environmental protection and directly affects image of Montenegro as a tourist destination.

5. Beaches“MCM rental Velika plaža”, UlcinjBest beach

6. Tourist place/ location

KolašinBest tourist place

WBA “WILD BEAUTY AWARDS” 2009

Ministry of Tourism

7. Websitewww.montenegroairlines.comThe best tourist web-site

8. Media / author’s work, authorEssay of Milisav Popović “Balkan work of art”, published in anniversary edition of the “National Geographic” Magazine.

9. Projects in tourismBest project in nature-based tourism

Within the Hiking&Biking Project, the "Wilderness Biking Montenegro” Book of Tracks, by Rade

Minić was awarded, which is a unique guide with 17 carefully selected tracks in the length of more than 1700km.

Best project in education in tourism

„Labor market Oriented Curriculum Pro-gram”

Project of the Faculty of Tourism and Hospi-tality / Kotorproject for innovating educational plan and pro-gramme within academic specialized study pro-gramme of tourism, in line with the needs of tourist economy.

WBA “WILD BEAUTY AWARDS” 2009

Strategic partners

»MONTEPUT»

Tel: + 382 20 22 44 93

Email: monteput@ t-com.me

»JP AERODROMI CRNE GORE»

Tel: +382 20 444 222

»T- MOBILE»

Tel: +382 1500www.t-mobile.me

Ministry of Tourism National Tourist Organization

Rimski trg 4681 000 Podgorica

Tel: +382 (0)20 482 333, 482 145Fax: +382 (0)20 234 168

e-mail: mt@gov.meWeb: www.mt.gov.me

Rimski trg 4781 000 Podgorica

Tel: +382 (0)20 235 155, 235 156Fax: +382 (0)20 235 159

e-mail: info@montenegro.traveWeb: www.montenegro.travel