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MINISTERUL EDUCATIEI, CULTURII $ICERCETARII AL REPUBLICII
MOLDOVAMINISTRY OF EDUCATION, CALTARE
AND RESEARCH OF THE REPABLIC OFMOLDOVA
COORDONAT:COORDINATED BY:
,,)r_ 2020Nr. de inregistrare a planului deinvifimAntRegistration no.
UNIVERSITATEA DE STAT DINMOLDOVA
MOLDOVASTATE (TN
APROBAT:APPROVED BY:
SENATUL USMMSU SENATE fromProces verbal nr.Minutes no.
Facultatea Jurnalism qi $tiinfe ale ComuniciriiFaculty of fournalism and Communication Sciences
Departamentul Teoria qi practica JurnalismuluiDepartment of Joarnalism,s Theory and practice" Departamentul Radio qi Televiziune
Department of Radio and Television
PLAN tn iNvAlAvrANrSTUDY PLAN
Nivelul califtcdrii conform ISCED - 7Level of QualiJication, ISCED- 7
Domenial general de studiu - 032 Jurnalism Ei informareGeneral Field of study - 032 Journalism and Inforiation
Domeniul de formare profesion alil - L32lJurnalism qi comunicareProfessional Training Field -0321 Journalism and communication
Program de master - Produclie video gi media promoting (Mp)Master programme - video products and medta promotnl (Mp)
Numdrul total de credite de studiu - 120Total Number of Credits - 120
Tillul oblinut - Master tn gtiinle ale ComunicdriiTitle awarded - Master of Communication Science
Baza admiterii - Diplomd de studii superioare de ticenld sau un act echivalent de studiiAccess Requirements - Diploma of Bachelor's Degree or an equivalent document of studies
Limba de instruire - RomhndLanguage of Instruction - Romanian
lorma de organizare a tnvdldmhntufui - cufrecvenldMode of Study -full+ime
CHI$IN4U,2020
Responsabili de program:Programme Coordinators :
Director departament TPJ M. Tacu. dr.. conf. univ./PftD.Assoc. Prof,
Head of Department
Director department RTV V. Bulicanu. dr.. conf.aniv.l PhD, Assoc. Prof,
Head of Department
Proces verbal nr. din Jtt-wilzozo,.. . f I nMinutes from____-fuh nsu4L 2020
IAprobat: I ///y'Approved by:
Preqedintele Con\ffidl Faculti{iiHead of the Faculty CouncilDecan G. Stenanov. dr. hab. conf. univ.
Proces verbal nr. _f dina
Minutes no. 5 from
Q 20 2C
zc'/ 2o L
Anulde
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Semester I
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I r0.09-22.r2(15 saptdmdni)
(1 5 weeks)
29.0 1-19.05(15 sdptlmani)
(15 weel<s)
8.01-27.0r(3saptlmdni)
(3 weeks)
21.05-09.06(3 saptamdni)
(3 weeks)
25. l2-08.01(2 sdptamdni)
(2 weeks)
Pa$te
(rsdptdmdnl)
Easter(I week)
25.06-31.08(10 saptamdni)
(l 0 weeks)
II 09.09-22.r2(15 sdptam6ni)
(l 5 weeks)
28.01-18.05(15 saptamAni)
(l 5 weeks)
09.01-30.01(4 saptamani)
(4 weelcs)
03.06-29.06(3sdptamani)
(3 weeks)
19. I l-22.12
Practicade
specialitate
saptAmani)
InternshiD
24.t2-08.01(2 saptdmani)
(2 weeks)
Paite(l
sAptAmanA)
Easter(l week)
CONTINUTUL PLANULUI DE INVATANNANTINFORIUUTION ON THE STUDY PLAN
CodCode
Modulul / disciplinaModule/course
Totalore
TotalNumberof Hours
Numirul de ore pestrpttrmintr/
No. ofhours perweek Formade
evaluareAssessme
nt
Credite
ECTSCredits
Contactdirect
ContactHours
?? s3Q3??
r'!
x!Edrl(l {
I 2. 3. 4. ). 6. 7. 8.9.
10.
ANUL I/1"/ YEAR OF STUDY
Semestrul V l"t semester
F.0l.o.001 Managementul mass medieiMass-media management 300 t) 225 30 45 E l0
F.01.o.002Marketingul mass medieiMass-media marketins r50 45 105 l5 30 E 5
F.01.o.003Publicitatea mediaAdvertisins in the mass-media
300 t) 225 30 45 E l0
F.01.O.004
Cultura organizafionalA licomunicarea corporativa in mass-mediaOrganizational culture andcorporative communication m mass-media
150 45 105 l) JU E 5
Totaf semestrul%otal number for the I'tsemester 900 240 660 90 150 0 4 30
Semestrul lV 2'd semester
s.02.A.105Sectorul asociativ qi proiectelemediaticeAssociative sector and media proiects 300 /) 225 30 45 E l0
s.02.A.106Scenariul produselor videoVide o products scenario
s.02.A.107
Gestiunea strategicd a institutiilormediaStrategic management of mediainstitutions 300 75 225 30 45 E 10
s.02.A.r08Regia produselor videoVideo products' directing
s.02.A. r09Business planul instituliei mediaMedia institution business olan
150 45 105 l5 30 E 5s.02.A.1l0 Produse video: genuri gi formate
Video products: genres and formats
s.02.A.1l I
Studii de pia[6 pentru lansarea unuiprodus mediaMarket studies for launching mediaproducts 150 45 105 l5 30 t 5
s.02.A.1l2Imaginea qi montajulPicture and editins
Total semestrullV total number for the 2Msemester 900 240 660 90 150 0 4 30
TOTAL ANUL V total numberfor the lst year ofstudv 1800 480 1320 180 300 0 8 60
ANUL IV^SECOND YEAR
Semestrul IIISemestrul IIA 3'd seme s ter
s.03.A. I r 3
Psihologia schimbirii in organiza{iiPsychologt of Change inOrpanizations 150 40 ll0 l0 30 E 5
s.03.A.1l4 Documentarul TVTV Documentarv
s.03.A.1l5 Dreptul munciiLabor Law
150 40 il0 l0 30 E Js.03.A.1l6 Spoturi publicitare video
Video advertisins spots
s.03.A. I l7 Mass media gi opinia publiclMass-media and Public Ooinion
150 40 ll0 l0 30 E Js.03.A.1 18
Coloana sonor[Sound Track
s.03.A.1 l9 Managementul evenimentelorEyents' manasement
150 40 110 l0 30 E 5s.03.A.120
Post-producfiaPost-productionPractica de specialitateInternshio 300 300 l0
Total semestrdllA total number for the 3dsemester
900 160 740 40 120 0 4 30
Semestrul lY l4th semester
Teza de masterMaster thesis
900 900 30
Totaf semestrullYl total number for the 4*semester
900 900 30
TOTAL ANUL IV total numberfor the 2M year ofstudv 1800
r601640 40 t20 0 4 60
TOTAL programTOTALLY per prosramme 3600 640 2960 220 420 0 t2 120
Stagiile de practiciInternships
Nr. d/oTipul stagiului de practici
Internships typeAn destudiiYear ofstudy
Sem.Semeste
r
Durattr(nr. strpt./nr. ore)
Terms(nr. ofweeks/nr. of
hours)
Perioadadesfrgurlrii
Period
Numtrr ECTSCrCditS ECTS
I
Practica de specialitateInternship
I ilI 5 s[ptlmdni/3O0 ore5 weel<s/300 hours
noiembrie-decembrie
November -December
l0
TotalTotally
300 orelhours 10
FORMA DE EVALUARE FINALA A STUDIILORFINAL EI/ALUATION
UNITATILE DE CURS LA LIBERA ALEGEREELECTIT/ES
Nr. d/o Forma de evaluare final5 a studiilor/Frnoi nonotniFofr Termene deorganizare
Term
Nr. ECTS/Credits ECTS
I Suslinerea tezei de masterPresentation of the master thesis
IunieJune
30
Nr.d/o
Denumire a unittr(ii decurs/modulului
Course/module title
Numtrr de oreNumber ofhours Numtrr de ore pe
tipuri de activittr{iNo. of hours per week
Forma deevaluare
Assessment
Nr. ECTSCreditsECTS
Totalore
Totalnr. ofhours
ContactdirectDirectcontactYear ofStudv
Studiuindividua
I
Individualstudy
c S LANUL U1" YEAR OF STUDY
Semestrul I/ 1rt Semester
I Gestiunea trusturitor mediaMedia companies' management t20 60
6030 30 E 4
Semestrul IV2d Semester
, I Producfia multimedia- | Multimedia production 120 60 60 30 30
E 4
^NUWSemestrul III/r'd Semester
3MediametriaMediametria 120 60 60 30 30 E 4
4Productia imaginii digitaleDieital imape production 120 60 60 60
E 4
TotalTotally 480 240 240 90 90 60 4 l6
MINIMTJM-UL CURRICULAR INITIAL, DE ORIENTARE CATNT ALT DOMENIU
Cod/CodeDenumire a unitlfiide curs/modulului
Module / Course title
Numir de oreNumber ofhours
Numlrul de ore pe
tipuri de activit5{iNumber of hours per
tvoe of activinForma deevaluare/Assessmen
t
Nr.ECTS/CreditsECTS
TotalorelTotal nr.
ofhours
Contactdirect
Contacthours
LucruindividualIndepende
nt studv
?? :s
3,X
L\a\'l-P:
tt-Fli
CURRIC ULAR P REREOUISITE
Notd explicativi pentru programul de master profesional (MP)
Froduc(ie video gi media promoting
Descrierea programului de studii. in ultimele doud decenii, in domeniul jurnalismului s-au
inregistrat un tir de fenomene noi, precum: convergenla mediaticd, digitalizarea producerii
jurnalistice, diversificarea platformelor de diseminare a informaliei, aparilia produselor
mediatice de tip online etc., care au generat modificdri substanliale in conceperea Si
organizarea proceselor de produclie jurnalisticd gi de distribuire a produselor mediatice
finite. Acest fapt a impus necesitatea reconceptualizdrii invSlSm6ntului superior pe domeniul
jurnalismului. Gradul de noutate al programului rezidd in pregdtirea specialigtilor de format
nou, competitivi pe piata media, care sA corespundA noilor provocdri ale timpului pi
F.01.o.001 Bazele jurnalismuluiBasics ofJournalism r80 90 90 30 60 E 6
F.01.o.002 Jurnalism de informareI nfo r m a t i o n j o ur nal i s m 180 90 90 30 30 30
E6
F.03,O.023Legislatia in domeniulmediatic-comunicaf ionalLegislation of media-c ommunicati onal sp here
120 60 6030 30 E
4
s.03.o.024Etictr li integritateprofesionaltrEthics and professionalintesritv
180 90 90
30 60E
6
F.04.O.036Negocierea gi mediereaconflictelorConflicts' nesotiation
t20 52 68 26 26E
4
F.04.O.037 Jurnalism de agenfieNews agency iournalism
120 52 6826 26 E
4
TotaWotal number ofHours
900 434 466 172 232 30 6 30
cerintelor inaintate de angajatori, mai ales in asemenea brange cum ar fr: producerea video,
managementul instituliilor media, a proiectelor mediatice gi rnarketingul produselor media.
2. CunoStin(ele, abilitd(ile qi competenlele asigurate de programul de stadil Cunogtinlele gi
competenlele vor fi dobdndite in cadrul unor activitdf de formare profesionald complexe:
discipline fundamentale, speciale gi oplionale, cursuri gi leclii practice, accentul fiind pus, in
special, pe proiectele de crealie jurnalisticd. Din aceastd perspectivd, instruirea va cuprinde
activitdli referitoare la: (l) conceperea gi realizarca produselor video pentru TV, (2)
evaluarea pielei informafionale gi gestionarea strategicd a producfiei media. Din punct de
vedere aplicativ, programul igi propune sd instruiascd masteranzii in vederea formdrii
competenlelor de gestionare gi de promovare a producerii media; de realizare a scenariilor gi
regiei pentru produsele video;de montare audio gi video a confinuturilor;de adaptare a
conJinuturilor produselor video pentru diverse platforme de distribuire. Competenfele
specifice ale programului de studii sunt:
l. Cultivarea competenlelor de a concepe, a organiza gi a gestiona institulii profesionale gi
organizatiilor neguvernamentale din domeniul mass-mediei qi activitatea colectivelor
redacJionale;
2. Dezvoltarea abilitdlilor manageriale de solufionare a problemelor din domeniu, de
implementare a noilor metode gi practici de optimizare a functiondrii institufiei mediatice, de
definire a strategiilor de marketing intru punerea in valoare a potentialului de creaJie al
membrilor echipelor redacfionale;
3' Valorificarea tehnicilor de producere jurnalisticd, a cdilor qi modalitafilor de promovare
a mesajului publicistic, de aplicare a tehnicilor de design grafic modern qi montaj audio-
vizual pentru valorificarea optimd a mesajului;
4. Elaborarea proiectelor de activitate profesionald gi valorifrcarca cailor de implementare
a noilor metode, tehnologii gi practici eficiente in sectorul de produclie mediatic: pres6
tipdriti, audiovizuald, online;
5. Diagnosticarea mediului extra-mediatic a tipurilor de audienfa/public implicate incomunicarea mediaticd 9i a necesitd{ilor informationale ale acestora gi analizafenomenelor gi
tendin{elor de dezvoltare a pie{ii de desfacere a produselor mediatice.
3. Obiectivele programului de studii, inclusiv corespunderea acestora misiunii universitdgii.
Programul elaborat corespunde obiectivelor programului strategiei institulionale de
dezvoltare, printre care: dezvoltarea gi consolidarea calitdlii ofertei educalionale; elaborarea
planurilor de invdldmdnt din perspectiva formdrii competen{elor profesionale, a abord6rilor
interdisciplinare qi a problematicii actuale a domeniului de formare profesionald; men{inerea
procesului de formare profesionald la nivelul . unor standarde de calitate, prin care s6
asigurdm recunoagterea competitivitdlii studiilor la USM in fard qi peste hotare; modemizarea
gi promovarea unui management al calitdtii participativ, cu implicarea activa a structurilor la
nivel de facultate (profesori 9i studenti) 9i cu reprezentantii pieJei muncii q.a. Obiectiwl final
al programul rezidd in realizarea Ei prezentarea publici a documentarelor TV qi a spoturilor
de publicitate video, precum qi in realizarea proiectelor de management mediatic.
4. Racordarea programului de studii ;i a con(inuturilor din Planul de tnvdldmdnt latendin(ele internalionale din domeniu. Programul va oferi masteranzildr o pregdtire
aprofundatd, de inalt nivel gtiinJific, atdt in plan teoretic, cdt gi in plan practico-aplicativ, cu
utilizarea celor mai noi metode de predare - invdfare, centrate pe student gi activitdli
interactive gi activ participative, aplicate, de reguld in cadrul prelegerilor gi seminariilor,
raportate la necesitSlile pielii muncii. Elaborarea acestui program se datoreaza gi experlilor
internalionali in domeniul jurnalismului gi comunicdrii, care, participd cu regularitate incadrul meselor rotunde, discufiilor publice, seminarelor etc. desfdqurate in colaborare cu
cadrele didactice de la FJ$C qi care oferd recomanddri facultalilor de profil privind
imbundtSlirea programelor de studii gi introducerea disciplinelor care ar crea competenfele
necesare pentru integrarea reuqitd a absolvenfilor facultdlii in piala muncii.
5. Evaluarea a;teptdrilor sectorului economic ;i social (studierea cerinlelor CadruluiNa(ional al Caliiicdrilor, precum Ei al celui european; studierea JiEetor de posturi dininstitu(iile poten(ial angajatoare, evaluarea pie(ei prin metoda chestionarelor etc.),
Procesul de evaluare qi imbundtdfire a programelor de studii la FJ$C este corelat impreund cu
angajatorii qi reprezentanfi ai piefii muncii, institulii publice qi private, carc atrag aten{ie
asupra necesit5lii angaj[rii specialiqtilor pregdtifi corespunzdtor pentru conceperea qi
redactarea materialelor jurnalistice specializate pe diferite domenii ale realit[1ii.
6. Consultarea partenerilor in procesul de elaborare a programului de studii (angajatori,
profesori, absolven(i, staden(i elc./. Numeroase sugestii privind conceperea unui nou
program de studii la ciclul II au fost inaintate de cdtre angajatori qi reprezentanfi ai pieliimuncii,precum OWH Studio, Telefilm Chigindu, care in urma colabordrilor cu studentii
FJ$C in cadrul proiectelor de realizare qi prezentare a filmelor documentare Cronograf sau
ADAMI au solicitat conceperea programului de master profesional Productie video qi media
promoting. Consult6ri multiple cu studenfi, absolvenli qi profesori de la FJ$C in cadrul
meselor rotunde, discufiilor publice, seminarelor etc. de asemenea au contribuit la elaborarea
acestui program de master.
7. Relevan(a programului de studii pentru piala for(ei de muncd. Programul va oferi
masteranzilor o pregdtire aprofundatd, de inalt nivel gtiinlific, atdt in plan teoretic, cdt gi in
plan practico-aplicativ, cu utilizarea celor mai noi metode de predare - inv6|are, centrate pe
student gi activitdtri interactive 9i activ participative, aplicate, de regul6 in cadrul prelegerilor
gi seminariilor, raportate la necesitdlile pielii muncii.
8. Posibilitd(ile de angaiare a absolvenlilor. Absolvenlii acestui program de master vor putea
urIna:
- o carierd manageriald in diverse structuri jurnalistice gi sisteme mediatice, intrucdt ei,vor obline
competente necesare pentru conceperea gi realizarea noilor proiecte media; elaborarea
planurilor strategice gi gestionarea producliei media; consultanld pe probleme strategice de
promovare a produselor media (studii de marketing) etc.;
- o carierd de crealie in producerea video la diferite posturi de televiziune, in studiourile de
inregistrdri video gi in agenliile de publicitate, intrucat ei vor obline comperenle necesare
pentru conceperea gi rcalizarea documentarelor TV, scurtmetrajelor gi spoturilor publicitare
video.
DupE incheierea studiilor, detinitorii diplomelor de master in $tiinye ale Comunicdrii vor putea
accede pe piala muncii in calitate de:
- directori ai instituliilor media;
- manageri ai departamentelor media;
- directori, editori, coordonatori de programe TV;
- producdtori TV;
- rcgizori gi editori de imagine.
9. Accesul la studii a titularilor de diplome oblinute dupd Jinalizarea respectivuluiprogram de studii. Competenfele obfinute le oferd absolvenlilor programului de studiiposibilitatea de a-gi continua studiile la ciclul III - doctorat. Studiile doctorale in domeniuljurnalismului sunt desfEgurate, incepdnd cu anul 2015,in cadrul $colii doctorale de $tiinteSociale.
Explanatory notefor the professional Master programme (Mp)
Video Products and Media Promoting
1. Description of the study programme. In the last two decades, there were registered a number
of new phenomenon in iournalism such as: media convergence, digitization of journalisticproduction, diversification of information distribution platfurms, the emergence of onlinemedia products, etc., which led to substantial changes in the conception and organizing the
processes of iournalistic production and distribution of finished media products. These
changes created the need to re-conceptualize higher education in journalism. The
programme's degree of novelty lies in the training of new, competitive media market
specialists, meeting the new challenges of time and the demands of employers, especially in
such branches as video production, media management, media projects and marketing ofmedia products.
The knowledge, skills and competences. Knowledge and skills will be acquired through complex
vocational troining activities: fundamental, special and optional courses, seminars,
laboratories, focusing in particular on journalistic creation projects. Out of this perspective,
the training will include activities related to: (I) designing and creation of video products forTV, (2) evaluation of the information market and strategic management of media production.
Considering the applicative point of view, the programme aims to train master students to
develop skills for developing management skills and promoting media production; making
scenario and directing video products; contents' audio and video editing; adapting the
content of video products to various distribution platforms. The final objective of the
programme lies in the creation and presentation of TV documentaries and video advertising
spots, as well as in the realization of media management projects. The studies' competencies
of this master programme (MP) Video Products and Media Promoting, are oriented
towards the formation of managerial culture (organizational culture, corporate
communication, market studies, labor law, psycholog,, of change in organizotion) as well as
the one concentrated on the segment of the video products (media advertising, scenario,
editing, production of TV documentaries and TV commercials).). These include also specific
competences:
1. Development of competences to design, organize and manage professional institutions
and non-governmental organizations in the field of media and the activity of editorial
teams;
Development of managerial skills to solve problems in the sphere, to implement new
methods and practices to optimize the functioning of the media institution, to define
marketing strategies for highlighting the creative potential of editorial team members;
Capitalizing on journalistic production techniques, ways and means of promoting the
advertising message, applying modern graphic design techniques and audio-visual
editingfor optimum use of the message;
Elaboration of the projects of professional activity and capitalization of the ways ofimplementing the new methods, technologies and practices efficient in the sector of media
pr oduction : printed, audio -visual, online pr e s s ;
5. Diagnosing the extra-media environment of the types of audience / audience involved in
the media communication and their informational needs and analysing the phenomenon
and trends of development of the marketfor the sale of media products.
3. The obiectives of the study program, including their correspondence to the aniversigt mission, The
elaborated program corresponds to the objectives of the institutional development strateg/
program, including: developing and strengthening the quality of the educational offer; the
elaboration of the educational plans from the perspective of the training of the professional
competences, of the interdisciplinary approaches and of the current problematic of the Jieldof professional training; maintaining the vocational training process at the level of quality
standards, by which we ensure the recognition of the competitiveness of the studies at MSU
in the country and abroad; modernizing and promoting a participatory quatity management,
with the active involvement of the structures at the facutty level (teachers and students) and
with'the representatives of the labor market.
4, Correspondence of the study program and the contents of the curriculum to the international trends
in thefield The program will offer to the masters an in-depth training, of high scientific level, both in
theoretical and practical-applicative level, using the latest methods of teaching - learning, student-
centered and interactive and actively participatory activities, applied, by rule in lectures and
seminars, related to labor market needs. The elaboration of this program is also due to the
international experts in the field of journalism and communication, who regularly participate inround tables, public discussions, seminars, etc. conducted in collaboration with the teachers fromFJ$C and which offers recommendations to the profite faculties regarding the improvement of the
study programs and the introduction of the disciplines that would create the competences necessary
for the successful integration of the faculty graduates into the labor market.
5. Evaluation of the expectations of the economic and social sector (studying the requirements of the
National Quali/ications Framework, as well as the European one; stadying the job descriptions
from the potential employer institations, evaluating the market through the questionnaire method,
etc.) The process of evaluating and improving the study progrqms at FJ$C is correlated with
employers and representatives of the labor market, public and private institutions, which drant
attention to the need to employ the specialists specially trained for the design and writing ofspecialized journalistic materials in dffirentfields of reality.
6. Purtner consulting. Many suggestions about elaboration of a new second cycle programme
came from employers and labor market representatives, such as OWH Studio, Telefilm
Chisinau, which, following collaborations with students from FJCS in the projects forproducing and presenting the documentary films, such as Chronograph or ADAMI askedfor
implementing the Professional Master Programme Video Products and Media Promoting.
Multiple consultations with students, graduates and FJCS teachers at roundtables events,
public discussions, seminars, etc. have also contributed to the developrnent of this masterprogram.
7. The relevance of the study program for the labor market. The program witt offer to the masters an
in-depth training, of high scientific level, both in theoretical and practical-applicative level, using the
latest methods of teaching - learning, student-centered and interactive and actively participatoryactivities, applied, by rule in lectures and seminars, related to labor market needs.
8, Employability. Graduates of this master programme will be able to pursue:
- a manogerial career in various journalistic structures and media systems as they will acquirethe necessary skills to design and implement new media projects; to develop strategic plans andmanage media production; to consult on strategic issues of media product promotion (marketingstudies) etc .;
' a creative career in video production at various TV stations, video studios and advertisingagencies, .as they will gain the necessary skills to design and produce TV documentaries, short Jilmsand video commercials. After graduation, the holders of the Master's degrees in Communication
Science will be able to enter the labor market as:
- Directors of media institutions;
- Managers of media departments;
- Directors, editors, TV program coordinators;
- TV producers;
- Image directors and editors.
9. Further training. The competences obtained offer the graduates of the study program the possibility tocontinue their studies in cycle III - doctorate. Doctoral studies in the fietd ofjournalism are caryied out, startingwith 2015, within the Doctoral School of Social Sciences.
MATRTcEA coRELAnn nrualrrATrr,oR DE sruDrr $r ACOMPETENTELOR FORMATN iN CNNRUL PROGRAMULUI CE CELE
ALE uNITATrlon DE cuRSnvroDULELoRCOMPLIANCE OF PROGRAMME LEARNING OUTCOMES
(COMP ETENCES) WITH COURSES /MODULES
Lista finalitl{ilor de studiu qi a competen{elor:1. posedarea competenlelor de a concepe, a organiza gi a gestiona institulii profesionale gi
organizaliilor neguvemamentale din domeniul mass-mediei gi activitatea colectivelor redaclionale;
2. posedarea abilitililor manageriale de solufionare a problemelor din domeniu, de
implementare a noilor metode qi practici de optimizare a funcJiondrii institufiei mediatice, de
Denumirea unitdfii de curs/modululuiCourse/module title ss
Ca\Fil,"H $rtE b
FinalitS{i de studiu gicompeten{e
Learning outcyrnes
I I 3 4 5
Managementul mass medieiMass-media management F.01.o.00l 10 T + +Marketingul mass medieiMass-media marketing F.0l.o.002 5 + T T
Publicitatea mediaAdvertising in mass-media F.01.O.003 10 + + +Cultura organizalionald 9i comunicarea corporativd in mass-mediaOrganizational culture and corporative communication inmass-media
F.01.o.004 5 + T' -r
Sectorul asociativ 9i proiectele mediatjceAssociative sector and media proiects s.02.A.105 t0 T + i
Scenariul produselor videoVideo products scenario s.02.A. r 06 l0 .T T
Gestiunea strategicd a institu!iilor mediaStrategic management of media institutions s.02.A.107 l0 + +Regia produselor videoVideo products' directing s.02.A.108 10 + +Business planul institu{iei mediaMedia Institution business olan s.02.A.109 5 + T +Produse video: genuri gi formateVideo products: genres and formats s.02.A.1 10 5 + +
Studii de piat6 pentru lansarea unui produs mediaMarket studies for launching media products s.02.A.1I I 5 + +
Imaginea gi montajulPicture and editing s.03.A.1 l2 5 + +
Psihologia schimbdrii in organiza!iiPsychologt of Change in Organizations s.03.A.1 l3 5 -f +Documentarul TVTV Documentary s.03.A.1l4 5 + +
Dreptul munciiLabor Law s.03.A. r t 5 5 T +
Spoturi publicitare videoVideo advertising spots s.03.A.116 5 -l- -l-
Mass media gi opinia publicIMass-media and Public Opinion s.03.A.117 5 + -r
Coloana sonordSound Track s.03.A.118 5 + +Managementul evenimentelorEvents' management s.03.A.1 l9 5 + + +Post-producliaPost-production s.03.A.120 ) T -r
definire a strategiilor de marketing intru punerea in valoare a potenfialului de creafie al membrilor
echipelor redactionale;
3. valorificarea tehnicilor de producere jumalisticd, a cdilor gi modalitdfilor de promovare a
mesajului publicistic, de aplicare a tehnicilor de design grafic modern qi montaj audio-vizual pentru
valorificarea optimd a mesajului;
4. elaborarea proiectelor de activitate profesionald gi valorificarea cdilor de implementare a
noilor metode, tehnologii gi practici eficiente in sectorul de producfie mediatic: pres6 tipdrit6, '
audiovizuald, online;
5. diagnosticarea mediului extra-mediatic a tipurilor de audienfd/public implicate in
comunicarea mediatic6 gi a necesit5tilor informafionale ale acestor a Si analizafenomenelor qi
tendinfelor de dezvoltare a pieJii de desfacere a produselor mediatice.
