30 Maret 2016

DUTA INTIDAYA

Bursa Efek Indonesia

Mini Expose Penawaran Umum Perdana Saham

PT Duta Intidaya Tbk. Public Expose

PT Duta Intidaya Tbk 28 May 2018

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AGENDA

I. CORPORATE OVERVIEW II. BUSINESS ACTIVITIES III. HIGHLIGHT ON FINANCIAL PERFORMANCE IV. HUMAN RESOURCES V. CORPORATE SOCIAL RESPONSIBILITY

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CORPORATE OVERVIEW

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Company Name : PT Duta Intidaya Tbk

Establishment : 2005

Industry : Retail of Health and Beauty products

Store Total : 80 stores located in Jakarta, Banten, West Java, Central Java,

Yogyakarta, East Java and Bali

Products : More than 24,000 product items, about 90% are health and beauty

Manpower : More than 650 employees

Average employee per

store

: About 7 employees/store

Head office address : EightyEight@Kasablanka Tower A 28th and 37th Floor

Jl. Casablanca Raya Kav. 88, South Jakarta

PROFILE OF PT DUTA INTIDAYA Tbk AS OF DECEMBER 2017

Establishment

of the

Company.

2005 2006 2012 2014 2016

The Company

opens its first 4

stores.

The Company

operated 12 stores

with a net revenue

of more than Rp 75

billion.

The Company

expands to

Central Java,

and operates 43

stores. The

Company's total

net revenues

reached over Rp

192 billion.

The Company

became a public

company listing

its shares at the

Indonesia Stock

Exchange on 28

June 2016. The

Company

operated 59

stores with a net

revenue reaching

approximately Rp

237 billion.

COMPANY JOURNEY

2017

4

The Company

operated 80

stores with a net

revenue of more

than Rp 363

billion. The

Company raised

funds of over Rp

65 billion through

a rights issue

exercise, which

was completed in

January 2018.

5

Zannuba Arifah Chafsoh

Rahman

(President Commissioner and

Independent Commissioner)

Sugito Walujo

(Commissioner)

Ayu Patricia Rachmat

(Commissioner until the conclusion of

General Meeting of Shareholder on

28 May 2018)

THE COMPANY'S MANAGEMENT

Board of Commissioners

Dominic Kai Ming Lai*

(Commissioner)

Edith Shih*

(Commissioner)

Alan John Heaton*

(Commissioner)

Irwan Bunyamin Afiff*

(Independent Commissioner)

* All appointments are effective from the conclusion of the Annual General Meeting of Shareholders on 28 May 2018

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Lilis Mulyawati (President Director)

Sukarnen Suwanto (Independent Director)

Mariawati (Director)

Zannuba Arifah Chafsoh Rahman Chairman

Friso Palilingan Member

COMPANY MANAGEMENT

Nurharyanto Member

Board of Directors

Audit Committee

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In 2017, the Company operated 80 stores in 7 Indonesian provinces with a total retail area of about 12,000 m².

STORE NETWORK

Jakarta

31 stores

Central Java

4 stores

West Java

24 stores

Banten

10 stores

Bali

4 stores

East Java

5 stores Yogyakarta

2 stores

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BUSINESS ACTIVITIES

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At a glance

PT Duta Intidaya Tbk

The Company is engaged in trading activities of health and beauty products.

The Company was established in 2005, and by end of 2017 the Company

operated 80 stores under the brand name "Watsons".

License and Support

A.S. Watson Group

The Company is the sole and exclusive licensee of the Watsons brand in

Indonesia and receives support from the A.S. Watson Group.

Brand Positioning In line with the Company's brand positioning, most stores are located in

shopping centers surrounded by densely populated residential areas and

easily accessible to consumers.

COMPANY ACTIVITY OVERVIEW

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Watsons Brand and Relationship

with Suppliers

Innovative Outlet Concepts and

Corporate Outreach Plans

Focus on Consumers by

Providing Various Value Added

Services, Partnership Programs

and Social Media Platforms

The Experienced Management Team

supported by the A.S. Watson Group

COMPETITIVE ADVANTAGE

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COMPANY FOCUS

5. E-Commerce

1. Own Brand &

Exclusive

Products

2. New Store

Development

3. People

Development

4. Brand Building

- Increase product assortment

- Increase sales participation

- Digital (Social Media & e-Commerce)

- Collaboration with third parties (banks,

marketplace, and telco operator)

- Offline activities with brand owners

- CRM

- Reaching online shopper through delivery

coverage to Sumatera, Kalimantan, and

Sulawesi

- Highlighting more exclusive products

- Promoting customer engagement in

collaboration with CRM

- Teamwork

- Training and product knowledge

- Coaching and Counseling

- Store expansion

- Innovation and renovation

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EFFORTS TO INCREASE SALES

New Store

Opening Store

Refits

Products Promotions

Opened 22 New Stores

spread in 7 Cities

• Jakarta

• Bandung

• Tegal

• Yogyakarta

• Surabaya

• Karawang

• Cilegon

• Wider range of Health products

• Own Brand New Product Development

• Additional assortment in Skincare,

focusing on Derma & Face Masks

• Strengthen own brand and exclusive

products display among Top

Brand

• Exclusive product for differentiation

• First launch in the market

Total 12 stores were re-launched in 2017

include Store Refit and Re-Layout

• Bank Promotion Discount

• Thematic Sale

• Anniversary Gift

• Get Active

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COOPERATION WITH THIRD PARTIES

September 2017 – Launch Watsons Official Stores @ Shopee April 2017 – Opened 3 Stores Cooperation with Transmart April 2017 – Open 3 Stores Cooperation With Transmart

Transmart Maguwo Yogyakarta

Transmart Buah Batu Bandung

Transmart Tegal Nov & Dec 2017 – Opened 2

Stores Cooperation with

Ramayana

Nov and Dec 2017 – Open 2 Stores Cooperation With Ramayana

Ramayana Cilegon Ramayana Karawang

Transmart Buah Batu Bandung

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STORE REFITS AND RELAYOUTS

•Introducing the New Gen Y concept

•Converting 12 stores to G7 premium concept

•Relaunch our 1st and the biggest store @ PIM

•Offering Innovative store layouts for greater

customer experience

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E-COMMERCE DEVELOPMENT

e-Commerce business growth through digital marketing execution

and providing the best retail shopping experience for customers

Watsons Social Media

Platform Watsons Own Platform Watsons Market Place

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WATSONS CRM LAUNCHING

Launch Watsons Indonesia CRM Card

at Scenic Resto & Lounge, Jakarta

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HIGHLIGHT ON FINANCIAL PERFORMANCE

TRENDS IN MACROECONOMICS

Source: https://tradingeconomics.com/indonesia/forecast

GDP Growth

YoY Retail Growth

Population

Minimum

wage/month

Inflation

2016 2017 2018F

5.0% 5.1% 5.5%

7.7% 2.5% 9.2%

259M 262M 265M

3.1M 3.4M 3.6M

2016 2017 2018F

3.0% 3.6% 4.3%

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• Stronger GDP growth vs Dec 2016 and keep accelerating up to 2018

• Weak YoY retail growth in 2017 but expected to improve in 2018

• Minimum wage has increased for the past 2 years at CAGR 7.8%

• Inflation rate keep increasing from 2016 until 2018

TRENDS IN INDUSTRY

Source: Bank Indonesia, Retail Survey January 2018

Retail Market Growth

• Retail Sales Growth (yoy) was negative in Jan 2018 after Christmas and New Year, mostly decline in IT,

communication and household equipment, while food, beverages & tobacco also worst affected even not dominant

• Retail Sales Growth (yoy) predicted to pick up in Feb 2018 from recovery of food, beverages and tobacco

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75 81

105

166

2014 2015 2016 2017

Gross Profit (billion Rp)

20

163

192

238

364

2014 2015 2016 2017

Net Revenues (billion Rp)

31%

CAGR

REVENUES, GROSS PROFIT AND EBITDA

Same Store

Growth 30%

30%

CAGR

Gross Profit

(billion Rp)

22 Stores

53 %

New Stores Addition

Total Net Revenue Growth

EBITDA*)

(billion Rp)

(6)

(12) (11)

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2014 2015 2016 20172017

*) EBITDA = Earnings before interest, taxes,

depreciation, and amortization

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159

127

199

276

2014 2015 2016 2017

Total Assets (billion Rp)

128

82

100

155

2014 2015 2016 2017

Total Liabilities (billion Rp)

31

45

100

121

2014 2015 2016 2017

Total Equity (billion Rp)

FINANCIAL POSITION

HUMAN RESOURCES

Human Resources Development Programs and

Trainings (internal and external) are provided to

continuously develop human resources competence:

Product Knowledge, New Hire Trainings

Store Development Programs

Personal Development Programs

Functional Trainings

HUMAN RESOURCES DEVELOPMENT

MOBILE LEARNING APPLICATION

The Company launched the Mobile

Learning - Pocket U application. This

application is one of the methods to meet

the wider training needs more efficiently

and effectively.

CORPORATE SOCIAL RESPONSIBILITY

Community – visiting home for street children

• Having lunch and togetherness to get closer with street children

• Venue : Rumah Karya Sahabat Anak Grogol

• Date : 30 April 2017

Cervical Cancer Seminar

• To give information about cervical cancer and

its precaution for working women, with

participants are woman from working

neighborhood.

• Venue : Head Office Community Room

• Date : 19 May 2017

Loving and Caring for Breast Cancer

Survivor

• Sharing knowledge about how to face breast cancer.

• Giving support to cancer survivor

• Giving an opportunity to survivors to share their

experience on how they survive from and facing the

breast cancer

• Sharing BEAUTY CLASS tips

• Venue: Omni Hospital Alam Sutera Tangerang

• Date : 21 October 2017

Community : Break Fasting with Tebet Orphanage

• Sharing togetherness and happiness with Tebet Orphanage,

giving and delivering empathy to Orphanage

• Venue : Head Office Community Room

• Date : 19 June 2017

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THANK YOU