MINERVA, MORE THAN 100 YEARS A GREAT CAR, MORE THAN 20 YEARS A GREAT TYRE.

1914-1918World War I prevents production

1906Focus on production of high-end

luxury cars

1897Sylvain de Jong starts production of bicycles

1902First Minerva motorcycle

1911Minerva is the largest car

manufacturer in Belgium with 1.600 employees

1904First Minerva automobile

1908Top model 38 hp boosts status of luxury car manufacturer➞ Minerva gains international fame

1920New top model 30 hp launches Minerva to one of the biggest car brands worldwide

1995-2007Development of a dealer network in Europe

1929The Great Depression causes a collapse in the sales of luxury cars

1934Bankruptcy and acquisition by

Imperia

1928Company has 6.800 employees

Founder Sylvain de Jong becomes ill and dies

1919Reconstruction of the factory after

WW I

1997Production of UHP tyres: 17 and

18 inch

1990-1995Innovation: Minerva becomes the

first private tyre label in Europe

1958Final bankruptcy in 1958 but with a prominent spot in the automobile history

1995First Minerva summer tyres with complete size range until 16 inch Made by Continental AG

2011Cooperation with tyre manufacturer Nokian

2013First truck tyres

2015First all season tyres

2017Full summer pattern renewal➞ Five new patterns➞ Additional new sizes

2019➞ Research & Development continues➞ All season range renewal

2014First run-flat tyres

2016Most extended size range in

budget

2018Winter pattern renewal

and new sizes

2007Innovation: production transfer,

first private tyre label with production in Asia

➞ Fast development and size range expansion➞ Start of a global strategy

2012First studdable winter tyres

SIZE RANGE

All Season78 sizes / 13 – 19 inch

All Season10 sizes / 16 – 19 inch

All Season20 sizes / 14 – 17 inch

PASSENGER

Summer313 sizes / 12 – 20 inch

Winter141 sizes / 12 – 19 inch

Summer66 sizes / 15 – 22 inch

Winter66 sizes / 15 – 21 inch

Summer62 sizes / 10 – 16 inch

Winter28 sizes / 12 – 16 inch

4X4 / SUV LIGHT TRUCK

Belg

ian

1995

Car Outstanding

Antwerp

Goddess of Wisdom and Crafts

Private label

Luxurious

Extraordinary

Kings and queensSu

mm

er

Empe

rors

Win

ter

All S

easo

n

AmericaBiggest size range

Pric

e –

qual

ity

InnovativeHistory

Euro

pe

Aust

ralia

Al CaponeHenry Ford

Future

BudgetMovie stars 1904

Tyre

MINERVAA long history, a bright future

www.minerva-tyres.com