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1
Let’s welcome change
Session starts at 9:00 AM IST
© Mindtree limited 2012
Let’s welcome change
Session in progress
© Mindtree limited 2012
Future of Mindtree
Mindtree brand platform
The new brand platform
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Communications
Expression/experience of the promise
Purpose
Why we do it
Values
Our behavior
Voice
Our look, feel and tonality
Brand story / mission
Promise
What we do
Our mission
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Mission
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Our values
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Collaborative SpiritMindtree believes in developing true partnerships. Wet foster a collegial environment where individual perspectives are respected and honest dialogue is expected.
Unrelenting DedicationMindtree is driven to meet client needs with determination and grit. We embraces tough challenges and does not rest until the problem is solved the right way.
Expert ThinkingMindtree brings robust skills and forward-looking perspective to client challenges. It uses proven knowledge to make recommendations and provide expert guidance to clients.
Our voice
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We are seen as:
• Nice
• Humble
• Introspective
We need to be seen as:
• Strategic
• Bold
• Decisive
Bright
+Strategic
Nice
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Confident
+Bold
Humble
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Active
+Decisive
Introspective
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Our voice
Bright
Confident
Active
Our tagline
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Welcome to possible
• Simple and powerful expression of our brand promise
• Acts as both an initiation (welcome) and an expectation (possible)
• Possible feeds on passion
• Possible means we embrace challenges, solve problems and seize opportunities
• Possible sees possibilities where others see a full stop19
Meeting of minds and technology
Speaks of humanity while projecting a forward-looking momentum
Multiple strands, which weave into a harmonious and thriving hub of connections, illustrate our reach and organic growth
The vivid color palette is a testament to our rich history and the diversity of our advanced skill set
Our word mark is a signal of confidence
The rounded letterforms have a natural character while suggesting precise engineering
Our tagline is a simple but powerful expression of our brand promise
Implications
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Visual communication. Paint a picture
Less is more
1 2 3
4 5
Know the audience Focus on the core message
Align with mission and lead by values
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Active voice. Make every word count
Spread the word
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• Post this message on your social media channels: “Mindtree unveils new brand identity. www.mindtree.com”
• Change “T” to “t” in Mindtree in your LinkedIn profiles
• Share the updates on www.mindtree.com/social with your friends and family
• Use #welcometopossible and #mindtree on twitter
Social media is open today
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