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Last night Mindshare swept the board at the inaugural Media Awards which recognise and reward excellence in media and Mindshare certainly delivered on the expectation
Mindshare was shortlisted in no less than six separate categories with eight entries
The night started off well with a win in the first category for the Bord Gaacuteis Energy campaign The Big Switch It won Best Use of Media ndash Large Budget News International Newspapers won the Best Sales Initiative ndash Large Budget for Ford Fiesta Both are Mindshare clients
Mindshare was then delighted to be crowned Media Agency of the year
On stage to collect the award were Bill Kinlay and Emma OrsquoDoherty Bill took the opportunity to thank the team at Alchemy Events for organising the function and for re-introducing media awards to Ireland Bill also thanked the Mindshare clients for their business the media owners for their support in doing great work and most of all the Mindshare staff for being an outstanding team
The evening was then finished off with Mindshare winning the Grand Prix for the Bord Gaacuteis Energy The Big Switch campaign In true media party style Mindshare celebrated through to the small hours
A fantastic night was had by all
This weekThe latest insights and analysis of searchA few words from Emma OrsquoDohertyThe latest TV and search information
twittercomMindshareIRL
m-insightsblogspotcom
1st April 2011
from the blogMoves in Mindshareby Bill KinlayRead here
Google stepping into Fashion by Rachel RayRead here
Axa launches Facebook deals in Ireland by Ciaran NorrisRead here
youtubecomMindshareIRL
Mindshare Media Agency of the year
by Bill Kinlay
From the blog Media Agency of the year
harry houdini
boat race
f1
ipad 2
apple store
euro millions
ipad
bbc weather
census
euromillions 60
60
60
70
80
80
110
150
1100
1500
INSIGHTS amp ANALYSISGOOGLE TRENDS
1ST APRIL 2011
Rising Searches (last 7 days)
23rd March - 30th March
Search Trends13 This week Google Doodles has resulted in us reading up on Harry Houdini His anniversary has just passed and was commemorated by the search engine Incidentally the magicianrsquos assistant Dorothy Young died on Sunday aged 103
13 Maybe it was due to the boat scene in the movie The Social Network but for some reason this year a lot of Irish have been googling the Oxford and Cambridge boat race Between that the Queenrsquos visit and the upcoming royal wedding perhaps wersquore being a little more open to our neighbours across the pond
13 In the world of media wersquove all been jealously google-ogling the iPad 2 Yes Jobs is probably giggling away to himself at home with the iPad 3 in his hand but we really canrsquot help ourselves all the same 13
13 The terrible saga of the Japan earthquake continues and the nuclear threat doesnrsquot seem to be going away any time soon The latest news story is that seafood is now contaminated
13 There has also been an interest in the 2011 census We have a blog post on the insights and oversights which you can check out here You can also participate in TodayFMrsquos alternative census here
Mindshare analyses the search volume within Ireland to establish patterns and trends of information people are searching for over certain time periods
Rising Image Searches (last 30 days)
1st March - 30th March 2011
charlie sheen
shamrock
iPad 2Boat Race
Rising News Searches (last 30 days)
1st March - 30th March 2011
cheltenhamst patricks day
tsunami
chris brown
Rising searches are based on the increase in volume from a base volume seven days ago When lsquoBreakoutrsquo is recorded the base figure was too low to record them
fearne cotton
Breakout
charlie sheen
cricket
nuclear
japan nuclearjapan
earthquake japan
japan tsunami
Nuclear Contamination
elizabeth taylorjapan earthquake
japan tsunami
iphone 41
kinect2
htc desire3
samsung galaxy
4 ipad
5
argos
6 air compressor
7 droid
8 amazon
9
calculator10
Top Searched Products of
the last 12 Months
Rising Entertainment
last 7 days vs previous 7 days
jackie chan
Breakout
The Google Trends report is published weekly by Mindshare Dublin based on search volumes according
to Google Insights The data is owned and curated by Google but available for public access
For more information contact Finian Murphy (finianmurphymindshareworldcom) or +353 1 415 0300
sile seoige
+250
Emma Orsquo Doherty Managing Director
What is your role in Mindshare Ive just taken over as Managing Director
Twitter or FacebookTwitter for me personally its more valuable - news information sharing banter
Desert island scenario what are you bringing with you My phone (yes Im assuming there is coverage and a power supply) sun cream and the guitarist from Spring Break with his wind machine
Do you think people will become more private or give up on privacy due to social media Social media has blurred the lines between home life work life neighbours etc Censorship of our own lives is the growing concern - what I want to share with my mates might not be for the eyes of my parents or employers but how do I control this in social media People want to share but at varying degrees our lack of respect for other peoples privacy will really dictate what people choose to do
Read more about the changes in Mindshare here
96fm
Breakout
1 Hong Kong
2 Singapore
3 Australia
4 New Zealand
5 Ireland
6 Canada
7 United Kingdom
8 United States
9 Taiwan
10 Switzerland
lsquoApplersquo most searched in
NEW
bbc cricket
+190taylor swift
+150
cbeebies
+80
daftie
+40
britney spears
+90
NEW
NEW
NEW
NEW
NEW
NEW
NEW
NEW
NEW
family guy
+40
PampG
Unilever
Reckitt B
enckise
rEirco
m Sky
Nestle I
reland
Heineke
n Irela
nd Spar
Masterfo
ods
LrsquoOrea
l
391400414433435564591643907
1545TV News
HW + CH (Multichannel TVRs)
Top Rated Programmes
Adults 15-34 (Multichannel TVRs)
Conrad Gallagher joins TV3 in the brand new
programme lsquoHead Chefrsquo which gives eight kitchen
hopefuls the chance to become Irelands head chef
Airs Friday 8th April on TV3
Live championship coverage of Spurs V Real Madrid at
730pm on TV3 on Tuesday 5th April
Ian Dempsey will appear on the Restaurant this week at
730pm on RTE1 on Sunday 3rd April
A TV3 special presented by Mark Cagney takes a look
at Irelands biggest scandals throughout the years on
TV3 at 1000pm on TV3 on the 8th April
Roof top Rainforest will be broadcast on Sky1 HD on
the 4th and 5th of April as part of Rainforest week with
a line up of programmes scheduled to raise public
awareness for the issues facing our planet today
Top TV Advertisers 14th - 21st March 2011
UPC
Failte Ire
land RSA
Guinnes
s
3 Mobile
Dixons
Jacob Mallows
O2 Money
Coors Light
Vodafone Blackb
erry
219241252257264265266355360375Top 10 Brands 7th - 13th March 2011
The TV report is published weekly by Mindshare Dublin based on TV ratings from Nielsen data
For more information contact Jill Robinson (jillrobinsonmindshareworldcom) or +353 1 415 0300
Six Nations Rugby
Desperate Housewives
Coronation Street 20
Fair City
The Late Late Show
RTE News at 9
Eastenders
The Late Late 2
Greys Anatomy
The All Ireland Talent Show 8788888989
9793
101112
148
A sponsorship opportunity has arrived for Celebrity Salon 2
on TV3 TV3 Media Sales are also currently seeking a
sponsor for Friday Late With Vincent Brown and Celebrities
Go Racing - which starts in July
RTE News 9
Desperate Housewives
Dragonrsquos Den
Ireland Talent Show
Fair City
Coronation St
Late Late Show
From Here to Maternity
Greys Anatomy
Two Weeks Notice 144151
159164166172175176
211225
Ian Dempsey - The RestaurantRoof Top Rainforest
Sponsorship Availability
Photos from the Media Awards
Bill Kinlay thanks hosts clients
and suppliers and Mindshare
team
Dave Bruen takes to the stage
harry houdini
boat race
f1
ipad 2
apple store
euro millions
ipad
bbc weather
census
euromillions 60
60
60
70
80
80
110
150
1100
1500
INSIGHTS amp ANALYSISGOOGLE TRENDS
1ST APRIL 2011
Rising Searches (last 7 days)
23rd March - 30th March
Search Trends13 This week Google Doodles has resulted in us reading up on Harry Houdini His anniversary has just passed and was commemorated by the search engine Incidentally the magicianrsquos assistant Dorothy Young died on Sunday aged 103
13 Maybe it was due to the boat scene in the movie The Social Network but for some reason this year a lot of Irish have been googling the Oxford and Cambridge boat race Between that the Queenrsquos visit and the upcoming royal wedding perhaps wersquore being a little more open to our neighbours across the pond
13 In the world of media wersquove all been jealously google-ogling the iPad 2 Yes Jobs is probably giggling away to himself at home with the iPad 3 in his hand but we really canrsquot help ourselves all the same 13
13 The terrible saga of the Japan earthquake continues and the nuclear threat doesnrsquot seem to be going away any time soon The latest news story is that seafood is now contaminated
13 There has also been an interest in the 2011 census We have a blog post on the insights and oversights which you can check out here You can also participate in TodayFMrsquos alternative census here
Mindshare analyses the search volume within Ireland to establish patterns and trends of information people are searching for over certain time periods
Rising Image Searches (last 30 days)
1st March - 30th March 2011
charlie sheen
shamrock
iPad 2Boat Race
Rising News Searches (last 30 days)
1st March - 30th March 2011
cheltenhamst patricks day
tsunami
chris brown
Rising searches are based on the increase in volume from a base volume seven days ago When lsquoBreakoutrsquo is recorded the base figure was too low to record them
fearne cotton
Breakout
charlie sheen
cricket
nuclear
japan nuclearjapan
earthquake japan
japan tsunami
Nuclear Contamination
elizabeth taylorjapan earthquake
japan tsunami
iphone 41
kinect2
htc desire3
samsung galaxy
4 ipad
5
argos
6 air compressor
7 droid
8 amazon
9
calculator10
Top Searched Products of
the last 12 Months
Rising Entertainment
last 7 days vs previous 7 days
jackie chan
Breakout
The Google Trends report is published weekly by Mindshare Dublin based on search volumes according
to Google Insights The data is owned and curated by Google but available for public access
For more information contact Finian Murphy (finianmurphymindshareworldcom) or +353 1 415 0300
sile seoige
+250
Emma Orsquo Doherty Managing Director
What is your role in Mindshare Ive just taken over as Managing Director
Twitter or FacebookTwitter for me personally its more valuable - news information sharing banter
Desert island scenario what are you bringing with you My phone (yes Im assuming there is coverage and a power supply) sun cream and the guitarist from Spring Break with his wind machine
Do you think people will become more private or give up on privacy due to social media Social media has blurred the lines between home life work life neighbours etc Censorship of our own lives is the growing concern - what I want to share with my mates might not be for the eyes of my parents or employers but how do I control this in social media People want to share but at varying degrees our lack of respect for other peoples privacy will really dictate what people choose to do
Read more about the changes in Mindshare here
96fm
Breakout
1 Hong Kong
2 Singapore
3 Australia
4 New Zealand
5 Ireland
6 Canada
7 United Kingdom
8 United States
9 Taiwan
10 Switzerland
lsquoApplersquo most searched in
NEW
bbc cricket
+190taylor swift
+150
cbeebies
+80
daftie
+40
britney spears
+90
NEW
NEW
NEW
NEW
NEW
NEW
NEW
NEW
NEW
family guy
+40
PampG
Unilever
Reckitt B
enckise
rEirco
m Sky
Nestle I
reland
Heineke
n Irela
nd Spar
Masterfo
ods
LrsquoOrea
l
391400414433435564591643907
1545TV News
HW + CH (Multichannel TVRs)
Top Rated Programmes
Adults 15-34 (Multichannel TVRs)
Conrad Gallagher joins TV3 in the brand new
programme lsquoHead Chefrsquo which gives eight kitchen
hopefuls the chance to become Irelands head chef
Airs Friday 8th April on TV3
Live championship coverage of Spurs V Real Madrid at
730pm on TV3 on Tuesday 5th April
Ian Dempsey will appear on the Restaurant this week at
730pm on RTE1 on Sunday 3rd April
A TV3 special presented by Mark Cagney takes a look
at Irelands biggest scandals throughout the years on
TV3 at 1000pm on TV3 on the 8th April
Roof top Rainforest will be broadcast on Sky1 HD on
the 4th and 5th of April as part of Rainforest week with
a line up of programmes scheduled to raise public
awareness for the issues facing our planet today
Top TV Advertisers 14th - 21st March 2011
UPC
Failte Ire
land RSA
Guinnes
s
3 Mobile
Dixons
Jacob Mallows
O2 Money
Coors Light
Vodafone Blackb
erry
219241252257264265266355360375Top 10 Brands 7th - 13th March 2011
The TV report is published weekly by Mindshare Dublin based on TV ratings from Nielsen data
For more information contact Jill Robinson (jillrobinsonmindshareworldcom) or +353 1 415 0300
Six Nations Rugby
Desperate Housewives
Coronation Street 20
Fair City
The Late Late Show
RTE News at 9
Eastenders
The Late Late 2
Greys Anatomy
The All Ireland Talent Show 8788888989
9793
101112
148
A sponsorship opportunity has arrived for Celebrity Salon 2
on TV3 TV3 Media Sales are also currently seeking a
sponsor for Friday Late With Vincent Brown and Celebrities
Go Racing - which starts in July
RTE News 9
Desperate Housewives
Dragonrsquos Den
Ireland Talent Show
Fair City
Coronation St
Late Late Show
From Here to Maternity
Greys Anatomy
Two Weeks Notice 144151
159164166172175176
211225
Ian Dempsey - The RestaurantRoof Top Rainforest
Sponsorship Availability
Photos from the Media Awards
Bill Kinlay thanks hosts clients
and suppliers and Mindshare
team
Dave Bruen takes to the stage
iphone 41
kinect2
htc desire3
samsung galaxy
4 ipad
5
argos
6 air compressor
7 droid
8 amazon
9
calculator10
Top Searched Products of
the last 12 Months
Rising Entertainment
last 7 days vs previous 7 days
jackie chan
Breakout
The Google Trends report is published weekly by Mindshare Dublin based on search volumes according
to Google Insights The data is owned and curated by Google but available for public access
For more information contact Finian Murphy (finianmurphymindshareworldcom) or +353 1 415 0300
sile seoige
+250
Emma Orsquo Doherty Managing Director
What is your role in Mindshare Ive just taken over as Managing Director
Twitter or FacebookTwitter for me personally its more valuable - news information sharing banter
Desert island scenario what are you bringing with you My phone (yes Im assuming there is coverage and a power supply) sun cream and the guitarist from Spring Break with his wind machine
Do you think people will become more private or give up on privacy due to social media Social media has blurred the lines between home life work life neighbours etc Censorship of our own lives is the growing concern - what I want to share with my mates might not be for the eyes of my parents or employers but how do I control this in social media People want to share but at varying degrees our lack of respect for other peoples privacy will really dictate what people choose to do
Read more about the changes in Mindshare here
96fm
Breakout
1 Hong Kong
2 Singapore
3 Australia
4 New Zealand
5 Ireland
6 Canada
7 United Kingdom
8 United States
9 Taiwan
10 Switzerland
lsquoApplersquo most searched in
NEW
bbc cricket
+190taylor swift
+150
cbeebies
+80
daftie
+40
britney spears
+90
NEW
NEW
NEW
NEW
NEW
NEW
NEW
NEW
NEW
family guy
+40
PampG
Unilever
Reckitt B
enckise
rEirco
m Sky
Nestle I
reland
Heineke
n Irela
nd Spar
Masterfo
ods
LrsquoOrea
l
391400414433435564591643907
1545TV News
HW + CH (Multichannel TVRs)
Top Rated Programmes
Adults 15-34 (Multichannel TVRs)
Conrad Gallagher joins TV3 in the brand new
programme lsquoHead Chefrsquo which gives eight kitchen
hopefuls the chance to become Irelands head chef
Airs Friday 8th April on TV3
Live championship coverage of Spurs V Real Madrid at
730pm on TV3 on Tuesday 5th April
Ian Dempsey will appear on the Restaurant this week at
730pm on RTE1 on Sunday 3rd April
A TV3 special presented by Mark Cagney takes a look
at Irelands biggest scandals throughout the years on
TV3 at 1000pm on TV3 on the 8th April
Roof top Rainforest will be broadcast on Sky1 HD on
the 4th and 5th of April as part of Rainforest week with
a line up of programmes scheduled to raise public
awareness for the issues facing our planet today
Top TV Advertisers 14th - 21st March 2011
UPC
Failte Ire
land RSA
Guinnes
s
3 Mobile
Dixons
Jacob Mallows
O2 Money
Coors Light
Vodafone Blackb
erry
219241252257264265266355360375Top 10 Brands 7th - 13th March 2011
The TV report is published weekly by Mindshare Dublin based on TV ratings from Nielsen data
For more information contact Jill Robinson (jillrobinsonmindshareworldcom) or +353 1 415 0300
Six Nations Rugby
Desperate Housewives
Coronation Street 20
Fair City
The Late Late Show
RTE News at 9
Eastenders
The Late Late 2
Greys Anatomy
The All Ireland Talent Show 8788888989
9793
101112
148
A sponsorship opportunity has arrived for Celebrity Salon 2
on TV3 TV3 Media Sales are also currently seeking a
sponsor for Friday Late With Vincent Brown and Celebrities
Go Racing - which starts in July
RTE News 9
Desperate Housewives
Dragonrsquos Den
Ireland Talent Show
Fair City
Coronation St
Late Late Show
From Here to Maternity
Greys Anatomy
Two Weeks Notice 144151
159164166172175176
211225
Ian Dempsey - The RestaurantRoof Top Rainforest
Sponsorship Availability
Photos from the Media Awards
Bill Kinlay thanks hosts clients
and suppliers and Mindshare
team
Dave Bruen takes to the stage
PampG
Unilever
Reckitt B
enckise
rEirco
m Sky
Nestle I
reland
Heineke
n Irela
nd Spar
Masterfo
ods
LrsquoOrea
l
391400414433435564591643907
1545TV News
HW + CH (Multichannel TVRs)
Top Rated Programmes
Adults 15-34 (Multichannel TVRs)
Conrad Gallagher joins TV3 in the brand new
programme lsquoHead Chefrsquo which gives eight kitchen
hopefuls the chance to become Irelands head chef
Airs Friday 8th April on TV3
Live championship coverage of Spurs V Real Madrid at
730pm on TV3 on Tuesday 5th April
Ian Dempsey will appear on the Restaurant this week at
730pm on RTE1 on Sunday 3rd April
A TV3 special presented by Mark Cagney takes a look
at Irelands biggest scandals throughout the years on
TV3 at 1000pm on TV3 on the 8th April
Roof top Rainforest will be broadcast on Sky1 HD on
the 4th and 5th of April as part of Rainforest week with
a line up of programmes scheduled to raise public
awareness for the issues facing our planet today
Top TV Advertisers 14th - 21st March 2011
UPC
Failte Ire
land RSA
Guinnes
s
3 Mobile
Dixons
Jacob Mallows
O2 Money
Coors Light
Vodafone Blackb
erry
219241252257264265266355360375Top 10 Brands 7th - 13th March 2011
The TV report is published weekly by Mindshare Dublin based on TV ratings from Nielsen data
For more information contact Jill Robinson (jillrobinsonmindshareworldcom) or +353 1 415 0300
Six Nations Rugby
Desperate Housewives
Coronation Street 20
Fair City
The Late Late Show
RTE News at 9
Eastenders
The Late Late 2
Greys Anatomy
The All Ireland Talent Show 8788888989
9793
101112
148
A sponsorship opportunity has arrived for Celebrity Salon 2
on TV3 TV3 Media Sales are also currently seeking a
sponsor for Friday Late With Vincent Brown and Celebrities
Go Racing - which starts in July
RTE News 9
Desperate Housewives
Dragonrsquos Den
Ireland Talent Show
Fair City
Coronation St
Late Late Show
From Here to Maternity
Greys Anatomy
Two Weeks Notice 144151
159164166172175176
211225
Ian Dempsey - The RestaurantRoof Top Rainforest
Sponsorship Availability
Photos from the Media Awards
Bill Kinlay thanks hosts clients
and suppliers and Mindshare
team
Dave Bruen takes to the stage
Photos from the Media Awards
Bill Kinlay thanks hosts clients
and suppliers and Mindshare
team
Dave Bruen takes to the stage