MIM109 Sustainable Meetings

The European meetings and incentive travel magazine for corporate plannersIn exclusive partnership with EUMA, the European Management Assistants Association

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109special issue

Interview

ECOVERMICHAËL BREMANS

Special feature

SUSTAINABLE MEETINGS

MARCEL A.M. VISSERSOwner - Editor in chief

WWW.MIMMAGAZINE.EU

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COMING OUT2010HEADQUARTERSMAGAZINEASIA-PACIFICEDITION

MARCEL A.M. VISSERSOwner and Editor in Chief

CÉCILE CAIATI-KOCHManaging Director

HEADQUARTERS magazine,The Asia-Pacific Magazine for Association ExecutivesTo read Marcel’s thoughts about the meetings industry: marcelsblog.hqmagazine.eu

Distribution: 2,500 copies in 14 different Asia-Pacific countries Published 4 times a year For special rates advertisement: [email protected]

Send your press releases to: [email protected] Also have a look at our website: www.hqmagazine.eu

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Marcel A.M. Vissers, Owner and Editor in Chief, and Cécile Caiati-Koch, Managing Director, are proud to announce the launch of HeadQuarters magazine - Asia-Pacific Edition, the magazine for Asia-Pacific based international and regional associations

The new magazine will be headquartered inSingapore from January 2010 on

E D I T O R I A LMARCEL A.M. VISSERSMARCEL A.M. VISSERS

Owner - Editor in chiefOwner - Editor in chief

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You might have noticed it before now that MIM magazine – already an established brand in the corpo-rate meetings media – has become European. Like the European Union has expanded its membership states, thus MIM magazine has expan-ded its readership base. Through an exclusive partnership with the European Management Assistants Association, MIM is now being read by 5000 highly qualifi ed readers in Europe: decision makers within the larger companies in Europe and its capital city Brussels (58%), top level management assistants with buying or infl uential power (32%) and, last but not least, the professionals of the European meetings industry (10%).

It’s just the latest in a long list of revolutionary changes. For over a year we’ve been writing our articles in English – an English that can be read by the average European – and our focus has defi nitely shifted to become truly European: interviews with important European based mul-tinationals, destination reports from the Atlantic to the Ural, meeting and incentive ideas the world over and of course our in-depth articles about changes in the European meetings industry!

In this issue we focus on how Corpo-rate Social Responsibility (CSR) has

changed our world, even before the 2009 United Nations Climate Change Conference in Copenhagen. The prevalent demand for sustainability has promoted ‘sustainable meetings and incentives’ from just a passing trend to an established value. Hotels, PCO’s, Incentive Houses, Airlines, venues,… are all committed towards

developing ‘Planet, People & Profi t’ in sustainable ways. MIM too, takes part in this drive for sustainable meeting practices with its Meeting Forest and as contributing partner to the inter-national meeting industry debates.

MIM has a reputation for constructive criticism, that’s why I leave you with a few pertinent questions: ‘Why is there no Pan-European certifi cate for sustainable meetings and incentives?’,‘Why is there no European Society of Incentive Organisers (ESIO)?’ and believe me, I have more questions still.WWW.MIMMAGAZINE.EUWWW.MIMMAGAZINE.EU

Sustainability is now an established value in the European meetings industry!

5000 highly qualifi ed readers all over Europe!

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MIM > Trees fo life

It was almost too good to be true. When the SECC grew aware of our efforts to help restore the Caledonian Forest and when we, at MIM, realised that they were pretty much doing the same thing, we immediately arranged a meeting during EIBTM with Ben Goedegebuure, Direc-tor of Sales. It became obvious, almost in an instant in fact, that we had to join force to give our Meetings Forest more strength.

‘We have been participating in the Trees for Life project for four years now and have been able to plant almost 68.000 trees on behalf of our clients during that period,’ comments Ben Goedege-buure. ‘At the time we decided to give our conference clients a meaningful gift which recognises the importance of our responsibility towards the Environment. We are absolutely delighted to combine our efforts with those of MIM to create a global Meetings Forest.’

To formalise our commitment, we agreed on the following Charter:

• So far the SECC has supported the planting of 90 acres and 35 groves of native Scottish trees which amounts to an impressive 67.500 trees altogether. Currently MIM magazine has supported

the planting of 653 trees. Each month we will keep our readers updated on the progress of the ‘Meetings Forest’.

• As part of our joint venture the MIM team will visit Scotland to meet the founder of Trees for Life, Alan Watson and help plant some actual trees. The journey will be extensively documented in the 110th edition of MIM magazine.

• The Meetings Forest project will have its own corporate logo, created by MIM and the SECC, with the help of Trees for Life. This logo includes the original tree designed by Trees for Life on a leafy background.

• Each party will be constantly looking for new ideas and ways to keep this project alive and how to promote the Meetings Forest as one of the best sustainable initiatives in the meetings industry.

To make donations or to plant a tree visit: www.treesforlife.org.uk/groves/meeting_media_company.html

To be honest, we didn’t think that our Meetings Forest would grow as fast as it is growing right now. With substantial contributions from major players in the meetings industry, our Meetings Forest is defi nitely not a dream anymore, but a reality. Today we have even better news: MIM magazine and the Scottish Exhibition + Conference Centre (SECC) have agreed to merge the company groves they both sponsor with the help of Trees For Life to restore the Caledonian Forest. The ultimate goal is to compensate the carbon emissions of the meetings industry as a whole by planting dedicated trees, thus sending the ‘outside’ world a much-needed positive message.TEXT RÉMI DÉVÉ

The Merging of Two Meetings Forests

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A few things to know about the SECCIn operation for 25 years, the Scottish Exhibition + Conference Centre (SECC) is Scotland's premier venue for exhibitions, conferences and concerts as well as the UK’s largest integrated conference and exhibition centre. Since its opening, the iconic events venue has hosted 3,889 events and welcomed over 28 million visitors through its doors.

SEC Ltd (SEC) is aware of the potential impact that the events staged at the SECC can have on the environment. It is committed to further growth and development of its exhibition, conference and events business and intends to pursue this objective whilst operating the venue in an environmental-ly sustainable way. In addition to supporting Trees for Life, a number of environmental policies have been introduced, including minimising energy wastage or reducing the amount of waste.

www.secc.co.uk

MIM & SECC collaborate to restore the Caledonian Forest

CONTENTS

GENERALEditorial 3Meetings Forest 4Brussels Meetings Week 7EUMA Annual Training Day 8

INTERVIEWCorporate Interview - Ecover 10

SUSTAINABILITYIntroduction 15A Beginner’s Guide 16Go Green 18MIMorables 22

DESTINATIONS Switzerland 26Ireland 27Estonia 28Algarve 30British Columbia 33Rotterdam 36

EMIF EMIF Today 37

HOSPITALITYHoliday Inn Airport Brussels 45Pullman Barcelona 46

COLOPHONMIM magazine IS THE EUROPEAN MAGAZINE FOR THE MEETINGS INDUSTRY. IT IS PUBLISHED 6 TIMES A YEAR BY MEETING MEDIA COMPANY BVBA/SARL, WITH A CIRCULATION OF 5000 COPIES.

SUBSCRIPTIONS:An annual subscription costs 75 EURO (excl. 6% tax) and comprises 6 magazines. In order to subscribe, go to www.MIMmagazine.eu or send an e-mail to [email protected].

Editor in Chief:Marcel A.M. VissersT: +32 (0)3 226 88 [email protected]

Managing Director:Cécile Caiati-KochT: +32 (0)2 761 70 [email protected]

MIM Director:Sophie MolleT: +32 (0)2 761 70 [email protected]

Editorial Manager:Igor HendrickxT: +32 (0) 761 70 [email protected]

Editors:Rémi DévéSteven Kins

Address:59, rue René Declercq B - 1150 Brussels (Belgium)T: +32 (0)2 761 70 50 F: +32 (0)2 761 70 51 www.mimmagazine.eu

Publisher:Meeting Media Company Marcel A.M. Vissers Mechelseplein 23, bus 1B - 2000 Antwerpen (Belgium)www.meetingmedia.eu

Cover Photographer:Leon van den Berg - L.S. van den Berg Publiciteit

Design: UPSILON advertising, GentT: +32 (0)9 267 39 [email protected]

Printing:Cartim - Destelbergen

MIM magazine sets great store by sustainable developmentand therefore chose environment-friendly FSC certifi ed paper which comes from a controlled source.More info: www.fsc.be and www.fsc.org ® FSC, A.C. FSC-SECR-0045

In exclusive partnership with

European Management Assistants Association.

STAY TUNED FOR MIM110+ Who will receive the MIM Award 2010?+ Generation Y of the Meetings Industry+ EUMA Report+ Rotterdam City Report+ Austria

…and as usual we interviewed a European Corporate Event Planner

KEEP UP TO DATE WITH THE

MIM MAGAZINE WEBSITE:WWW.MIMMAGAZINE.EU

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HOLD YOUR NEXT CONFERENCE OR EXHIBITION IN GLASGOW, AND IT WILL REFLECT BEAUTIFULLY ON YOUR BUSINESS.

WWW.SECC.CO.UK

Your next conference or exhibition will say a lot about your business. So choose a venue that’s a work of art in itself - and locatedin one of the UK’s most vibrant and creative cities. The SECC in Glasgow is one of the world’s favourite venues, and a market leaderin the British conference and exhibition market. It’s made a stunning impression not just on aesthetics, but with a level of service and attention to detail that's second to none. For more information, contact Robin Miller, Head of Conference Sales [email protected] T: +44(0)141 275 6211.

www.seeglasgow.com

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It’s that time of the year again! No, not Mardi Gras or Easter, but the Brussels Meetings Week. Each year Brussels promotes and supports the meetings industry’s image during a whole week of exhilarating activities all over the city. It’s an excellent opportunity to learn what the meetings industry means for a European city like Brussels.

As usual, this event will take place in the context of the European Meetings Indus-try Fair (EMIF), which will be held in Tour & Taxis, Brussels, on March 17 and 18, 2010. The Brussels Meetings Week will start this year with the Brussels Meetings Industry & Tourism Award Ceremony.

Programme+ Monday 15th March:

Press Conference - Meetings Industry & Tourism Awards 2010 @ Square

+ Tuesday 16th March:VIP day 2010 (a variety of programmes in a variety of locations) Exclusive dinner

@ Coudenberg (Former Palace of Brussels)+ Wednesday 17th March: VIP day 2010 – EMIF @ Tour & Taxis+ Thursday 18th March: VIP day - EMIF - Career Day @ Tour & Taxis+ Friday 19th March:

Brussels "Tourism & Meetings Industry" Job Day @ Autoworld

More info can be found onwww.brusselsmeetingsweek.be

Brussels Meetings Week March 15 – 19, 2010An active week in Brussels

MIM > Brussels Meetings Week

Tour & Taxis

Magritte Museum

Square

Autoworld

UK

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Saturday, 17th April 2010 from 9:00-16:00Hotel Hilton Strand – Helsinki, Finland

It is with great pleasure that we invite you to attend the 2010 EUMA Training Day. This year’s topic is ‘Emotional Intelligence: Master Your Emotions – To Master Your Life.’ An all-new program designed and directed by Angie Katselianos, President and CEO, Platinum Performance International SrlTEXT CHANTAL SNEIJKERS, EUROPEAN PRO EUMA

What are we going to learn?This highly participative, interactive workshop focuses on the proven process powerful people employ to dissolve nega-tive emotions impeding maximum growth!This is a very powerful personal develop-ment experience.

Benefi ts of this program include the fol-lowing improved results and outcomes: • Identify core negative emotion so as not to waste time — isolate the right trait, action or In-action for elimination.

• Regain freedom and control of your thoughts, feelings, time, and priorities.

• Reduce brain noise resulting in higher mental clarity, certainty, and presence.

• Take control of any meeting or situa-tion from the outset.

• Be thoroughly centered to handle any challenge, at any time, from anyone.

• Overcome energy consuming situations and conflict.

• Redirect time wasted in turf wars in activities of strategic importance.

• Improve communication, personal and professional relationships.

• Enhance professionalism and ability to lead and influence others.

• Feel empowered. • Be more productive. • Improve personal well-being, self-esteem, and confidence.

• Be able to apply this trans-formational tool yourself (skills transfer).

• Opportunity to coach oth-ers on how to benefit from this life-changing process.

This unique approach involves extensive group

EUMA (EUropean Association for Management Assistants) proudly presents its Annual Training Day:

Emotional Intelligence:

Master Your Emotions - To Master Your Life

Angie KatselianosPresident and CEO, Platinum Performance International Srl

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interaction, refl ection, and testing. In a safe but challenging environment, you will master transformational techniques, skills, and questions that will be immedi-ately useful in your pursuit of emotional mastery, propelling you to your next level of growth.

• Pre-course preparation materials ensure that you work on your tough-est situations, thorniest conflicts, and highest-potential relationships.

• The program manual includes lists of questions, reinforcement of learning, special techniques for unique circum-stances, and a personal action plan.• During the workshop you can sit in

the “hot seat” and dissolve a negative emotion or test ‘closure’ on the work you completed.• You will have the opportunity to practice intimately with small learn-ing teams within the larger group.• You will have the opportunity to ob-serve the ‘hot seat’ and learn from a safe distance.

Who is our trainer? Angie Katselianos is a widely acclaimed consultant to growth- and success-orient-ed professionals in business and corporate environments. She has dedicated the past 30 years to researching the secrets that unlock human motivation and personal power and effectiveness that lead to per-formance excellence and innovation.Originally from New York, she has spent more than half her life living and working overseas, travelling to 50 countries and speaking three languages. Her unique insights make her an excellent keynote speaker whose inspired and energiz-ing presentations stimulate minds, open hearts, and motivate people to action.Kindly note that the registration deadline is 15th March 2010. Admission is limited and is on a fi rst come, fi rst serve basis. Registration requests received after 15th March 2010 will be placed on a waiting list pending availability and confi rmation.

All information can be found on www.euma.org

International quality network of management support professionals | w w w.euma.org

Programme & Practical organisation+ 9h 00: Welcome by the

European Chairman+ 9h 15: ‘Master Your Emotions –

To Master Your Life’, Keynote + Q&A+ 10h 15: The Basis & Beauty of Confl ict+ 11h 00: Coffee Break+ 11h 30: Loosing Your Addiction to

Success and Fear of Failure+ 11h 45: Experiencing Emotional

Transformation+ 13h 00: Lunch+ 14h 00: Personal Action Plans &

Accountability+ 14h 30: Debrief Sharing ‘A-HA’

moments and Key Learning Points – Q&A+ 15h 30: The Final Secret to

Emotional Mastery+ 16h 00: Evaluations and Close

EUMAEUropean Management Assistants, EUMA, is the only Europe-wide quality network of top manage-ment assistants who focus on their self-development and professional evolution, and refl ect on the future of their profession. The association is a non-profi t association, has no political aims and does not engage in political or trade union activities.EUMA provides a forum for manage-ment assistants, employers and educators to promote an understan-ding of the training, experience and career opportunities necessary for the development of its members. EUMA promotes an image of the management assistant as an es-sential element of the management team. EUMA was founded in 1974, and is currently represented by over 1,300 members in 26 countries.

‘Dissolve negative emotions impeding maximum growth’

The Uspenski Cathedral

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MIM > Corporate Interview

MIM: What was the original policy behind Ecover and has it changed since the 80s?Michaël Bremans: Ecover was founded in 1980. The 80s were characterized by a fi rst ‘green wave’ in which environmen-tal issues and environmental awareness

became more and more important. Ecover was created as an ecological alternative to the conventional and polluting washing and cleaning products that contained phosphates at the time. Right from the start Ecover was a pioneer company

where sustainability was put at the core of its business.

Initially the main selling point of Ecover was its green image. The quality of the product remained a sore spot. However,

Few companies realise it’s feasible to generate profi t and to make a positive contribution to the environment. Ecover is the best example of a company making ‘clean’ profi ts. MIM interviewed Michäel Bremans, CEO of one of the world’s largest suppliers of ecological cleaning products and Time magazine’s ‘Hero of the Environment 2008’. In 2009 he wrote ‘Eco Logica’ about consistent ecological management.INTERVIEW AND TEXT CÉCILE CAÏATI-KOCH AND IGOR HENDRICKX

Michaël Bremans, ECOVERCorporate Eco-Logic

MIM 11


over the years, we reversed this. Nowadays our cleaning products are developed to be both performing and ecologically strong. The philosophy remains the same, but the approach is different.

And it’s an approach that works: besides the headquarters in Malle (Belgium),Ecover now has sites in France, the USA, the UK, Germany and Switzerland. As a leader Ecover distributes its products worldwide (29 countries), with main markets Europe and the USA. The demand from Eastern and Central Europe and Asia for our ecological products is high. Because of our strong growth, structural innovations in the production and export activities have become very interesting in recent years.

MIM: What does it actually involve to man-age a multinational in a sustainable way?MB: Sustainability is primarily a philosophy and secondly an open and continuous process. Ecover sees ‘being sustainable’ as ensuring a safe and healthy environment for the next generations . To achieve this, we interweave sustainability in all aspects of our organisation: HR, R&D production, sales,...Ecover alone will not change the world, but we do offer consumers a choice. The choice for a small step towards a sustainable lifestyle. We are aware that it’s not always possible to be profi table and sustainable, but we do try to be sustain-able in many different ways. We only use ecological factories that run on green electricity, we perform water, waste and energy management, use durable materi-als and adhere to ISO14001. Our products are made from renewable ingredients and we encourage refi lling. In our adminis-tration we try to save as much paper as possible and only use recycled paper and organic ink.

MIM: Does this policy also apply to Ecover’s meetings and incentives?MB: Yes, whenever possible. It’s a company policy that all distances under 600km should be covered by train, public trans-

port, carpooling or by bike. Whenever I have to fl y to a meeting, for local transport preference is given to hybrid, electric or other cars with a small carbon footprint.

Meetings at external locations are organ-ised because these locations allow for more creativity and inspiration. Most of these are organised in classic hotels and venues with a preference for ecological practices. Once we organised a brainstorm session at a green B&B. Our Belgian unit also organises a teambuilding day for all employees in the belief that everyone has

an equally productive part in our fi rm. These annual events are called ‘Voyage Mystères’ because only the organising HR department knows where it will take place.

MIM: CSR is based on ‘Planet, People, Profi t’. How is Ecover socially sustainable?MB: Ecover sees the environment as indivisible from the economy and from society. Social sustainability refers to our responsibility for this generation and the following. In other words: planet, people and profi t are one.

It’s also important that all Ecover employ-ees propagate our vision and values. That’s

why we established the Ecover Academy in cooperation with Vlerick Management School. This is an internal training pro-gram covering everything about Ecover: concept, products,... That way everybody can convey our message in a uniform and effi cient way to the outside world.

Ecover also supports projects like the ecological and educational waterproject WaterAid in Ethiopia. WaterAid focuses specifi cally on water, improving sanitation infrastructure and education aimed at per-sonal hygiene. Over 15.000 men, women and children from the region Hintalo-Wajerat now have access to clean and safe water and to essential sanitation facilities.

MIM: Finally, could you tell us some more about your new book ‘Eco Logica’?MB: ‘Eco Logica’ focuses on ‘sustainable business’, the new buzzword in the busi-ness world. Ecover has been trying and succeeding to be a sustainable business for thirty years. But what does that mean in practice? How can your company sur-vive in a highly competitive market, even if you don’t want to follow the traditional and hard economic patterns?

‘Everyone should do his part for the environment: the government, companies and organisations and the consumer. We must do everything not to harm the environment and to further reduce CO2 emissions.

In Eco Logic, I give an account of Ecover, but also that of other eco-pioneers like Exki, The Body Shop, People Tree andTriodos Bank. It's always about passion and ideals, about eco-business and sur-vival in a highly competitive environment. Very inspiring examples for anyone who cares about our Earth.

Since October 2009 the book has been available in the bookstore and in an electronic version for €19.5. So far it’s only available in Dutch (Uitgeverij Lannoo), but we’re planning on English and French translations sometime soon.

Meetings at external locations are organised because these locations allow for more creativity and inspiration

When it comes to thecrunch there’s only one

place to go.

Global business is experiencing unprecedented change.

So where can you turn for surefire guidance andinspiration?

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Three vital days when you’ll learn and benefit fromincisive thinking and intelligence on all the big issues.

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ideas and new strategies will provide the tools you need to thrive in today’s economic climate.

Take the direct route. Come to IMEX 2010. The oneshow you can’t afford to miss.

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MIM 13


MIM: How are meetings organised within Ecover?Erik Liegeois: Most of Ecover’s meet-ings and incentives are organised by the relevant departmental management assistants. The management assistant of the international Sales & Marketing manager organises several large interna-tional meetings: the international Sales & Marketing department meets four times annually and the Marketing people meet another four times separately. The meet-ings of the international management and the core team, are organised by the CEO’s management assistant. The HR department is responsible for the organi-sation of two large events: the ‘Voyage Mystère’ and the ‘New Year’s party’. Special events, like ‘25 years Ecover’ or the opening of the second ecological factory in Boulogne-sur-Mer (France), are organised by a special committee. For these kind of events, we also make use of event organisers and, if in another country, of DMCs.

Special attention is always given to the organisation of green events. Through active encouragement, we try to reduce the carbon footprint by using carpooling, public transport and by given preference to rail travel over air travel.

MIM: Where are these organised?EL: Generally, international meetings are organised in Brussels because of its central location. That way we signifi cantly reduce the travel carbon footprint of our meetings. Meetings taking place in the United Kingdom, usually take place atHub Kings Cross (London). Out-house events take place in a variety of places.

The inauguration of the new factory took place at Best Western Hardelot (France). The start of Vendée Globe took place in Pierre & Vacances Vendée (France). One of our international Sales & Marketing meet-ings took place in the Cotswold Confer-ence Centre (UK). In Brussels, one of our favourite special venues is the Café de Fiennes, and near our Belgian headquar-ters there’s a large farm for that extra green touch.

MIM: Could you tell us some more about the most recent large events?EL: Our ‘Voyage Mystère’ is meant as a teambuilding event for every one of our employees and as such we close down all operations for one day. Our Belgian employees took part in several activi-ties in and around Antwerp: a city rally with guided tours, folkloristic games and a barbeque to top it all off. Our French employees visited Ecomusée in the Alsace (France) to further enhance our ecologi-cal mission and corporate approach. It was followed by sports and a dinner. Past events also included team cooking, tai chi lessons, a wine tasting...Our New Year’s event includes a walking dinner and a festive party. New employees are asked to perform a dance act. It’s a great way for the newbies to build a team and an even greater way for the oldies to enjoy the spectacle.

Managementassistants organisemost of ourinternationalmeetings

As mentioned, the large interdepartmental meetings and events are organized by the HR department and management assistants. Erik Liegeois, Ecover HR manager, was happy to answer our questions about the green meetings of Ecover.

ECOVER Meetings

WWW.AUSTRIAN.COMWWW.MESSECONGRESS.ATWWW.VIENNA.CONVENTION.AT

The Hotel Silken Berlaymont**** is a modern and trendy 4* hotel in the heart of the European Quarter, at only 4 metro stops from the “Grand Place”.

The Hotel Silken is also a unique combination of art, culture and comfort, all the 214 rooms & suites are luxurious equipped.

7 air-conditioned meeting rooms are available for a maximum capacity of 150 people.

Also visit our Restaurant “L’Objectif”, drink a cocktail and eat some tapas in our bar “The News”.

The Jacqmotte Coffeehouse is known for its large variety of coffeeblends from all over the world. You can also enjoy our Relax Spa and Fitness room.

HOTEL SILKEN

BERLAYMONTBRUSSELS

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The Hotel Silken

Berlaymont is very concerned with the environment challen-ges and by the eco-

logy. After various operations we have been awarded by the Eco label: an offi cial recognition from The Brussels Institute for the Management of the Environment. For this fi rst award, we directly gained 2 star out of a maximum of 3. All the operations have been carried out in order to respect the planet

as well as improving the wellbeing of our customers.

HOTEL SILKEN BERLAYMONT

Blvd Charlemagne 11-19, 1000 Brussels - BelgiumTel: +32 2 231 09 09, Fax: +32 2 230 33 71Mail: [email protected]

www.hoteles-silken.com

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In 2009, several professional meetings industry associations held separate surveys to determine the interest of their members in sustainable practices. The results were overwhelmingly positive. For example, MPI reported that at least seven-ty percent of their respondents (strongly) agreed that CSR is important because of the meetings industry’s dependence on environment and society. The 2009 EventView North America survey revealed 66 percent of corporate respondents would implement sustainable initiatives in their events – a 32 percent increase from the 2008 results.

There are many reasons for this interest in and need for developing sustainable meet-ings and incentives. The most important reasons are:

• A conscious ethical choice to maintain and improve the current social and eco-logical environment.

• The demand for sustainable practices and services is so high – and rising still – that one can no longer not take part.

• Long-term benefits outweigh short-term costs: increased competitiveness, positive reputation and cost efficiency.

‘Sustainable development’ is a very broad term. Depending on your interpretation of it, you can either concentrate on organis-ing a green event that will have little or no negative impact on the environment or you can ensure that local communities benefi t from your event. A truly sustain-able event would reduce its environmental

footprint while also improving the lot of the community where the event takes place. And all this while still making a profi t.

The decision to organise and provide sustainable meetings and incentives will come natural. Much more diffi cult will be to decide on effi cient ways and means to achieve this goal. The following pages will provide you with an overview of sustain-able approaches and with several interest-ing ideas: hotels, venues, transport….

After all, CSR business events are not only social, green and profi table, but also very appealing!

Corporate Social Responsibility (CSR), the deliberate inclusion of the publicinterest into corporate decision-making, is no longer a mere trend but an established value. Despite the continued economic challenges, most companies keep honouring the triple bottom line of ‘Planet, People, Profi t’.This sustainable development can also be seen in the meetings industry: increasingly emphasis is placed on social and ecological meetings and incentives.TEXT IGOR HENDRICKX

SustainabilityAn established value

MIM > Sustainability

MIM 16


A beginner’s guide to sustainable meetings and incentives

An important question to ask yourself is: ‘Who will be responsible for the CSR aspects of the event?’. The corporate buyer can fund the extra costs to make sure that

the event is sustainable. The corporate buyer can also look for

a charitable organisation willing to help fund the event. Such a collabo-

ration can be mutually benefi cial: the company benefi ts from the good name of the sponsor, while the sponsor can put its name on a high profi le event. Finally, the destination and/or venue can take care of the CSR aspects. The local community could propose a social-ly benefi cial activity, the venue and/or hotel can be environmentally friendly or can promise to donate a share of its earnings to charity.

Be greenEnvironmental concerns have been around since the Industrial Revolution. It’s no surprise then that the majority of sustainable practices in the meetings industry is concerned with the environ-ment. These practices are already well

known and widespread. Suffi ces to say that green practices are mostly about the effi cient management of energy, water and waste: virtual technologies as an alternative to distant travel and printed paper, bio-based recycled prod-uct offers, replacing bottled water with water-fi lling stations,... Being innovative is the most important part. For example, this magazine is printed on FSC certifi ed paper and, in col-laboration with Scottish Exhibition + Conference Centre in Glasgow, we have planted a ‘Meeting Forest’ to support the 'Trees for Life' conservation charity.

Be socialThe new generation of meeting and incentive participants is uncomfortable with the type of conspicuous consump-tion that characterises such events – especially when these events take place against a background of disad-vantaged communities or in developing countries. The interest is growing to make a difference and give something back to those communities.

The amount of information available about organising sustainable meetings and incentives can be overwhelming at fi rst. Almost every international association or organisa-tion has its own approach to sustainability. This article will give an overview of ways and means to put ‘Planet, People, Profi t’ front and centre when organising corporate events.TEXT IGOR HENDRICKX

MIM 17


Rob Davidson (Senior Lecturer in Business Travel and Tourism at the University of Westminster) clearly delineates three kinds of social legacy initiatives for busi-ness tourism:

• Corporate donations to a sustainable project or fundraising among delegates, possibly with top-ups by the venue, agency and other suppliers. This is the most common and relatively simple way of leaving a social legacy with minimal impact on the event itself.

• For longer events, where there is less pressure on participants’ time, a more hands-on approach to leaving a social legacy can be used: participants take a day or half-day out of the event’s proceedings to work directly on a con-struction or renovation project.

• Many participants are more motivated by outreach activities, which give them the opportunity to meet and interact di-rectly with local people. This works par-ticularly well when part of the objective is to raise awareness of social issues impinging on the local community.

To avoid the impression that your CSR efforts are a mere public relations cover or distraction, you should take the following in account. CSR should be long-term and tie into your organisational goals, mission and vision. You should be sensitive to the local communities’ plight. Finally, the choice of the CSR’s recipient(s) must be handled carefully. Convention Bureaus can

help to select local charitable causes.

Following these simple guidelines should guarantee that all involved will profi t, whether people, planet or your company. The following MIMorable pages will give several innovative examples of how CSR

can be integrated in venues, hotels, etcetera. Green and social incentives will be spoken about in our Incentive Special later this year.

There are several certifi cates, standards and protocols to help event planners and managers.A selection:• Green Globe: A global certifi cation for the Travel, Tourism & Hospitality Industry. Members are certifi ed annually based on their environmental impact. It includes additional worldwide certifi ca-tion programs and a broad range of sustainability tools and consulting services. Since 2003, Green Globe also has corporate partners. www.greenglobe.com

• Green Key: The Green Key is an international eco-label for leisure organisations. Demands are made on environmental management, technical measures, communication and on environmental education. www.green-key.org

• EU Ecolabel: The EU Ecolabel is an offi cial sign of environmental quality that is both certifi ed by an independent organisation and valid throughout Europe. It was originally created to reward tourist accommodation services and tourists that respect the environment. www.ecolabel-tourism.eu• BS 8901: British Standard devel-oped by BSI to move the events and planning industry in a more sustainable direction. Acts as a baseline and organisational frame-work for risk assessment and puts measures in place to reduce nega-tive effects of events.

• APEX Green Meeting Standards: Though under review, the APEX stan-dard critically considers all facets of an event from communications to accommodations to transportation and scores your event on a green scale. The APEX standard is complex to implement and interpret, and is not recommended for the average meeting planner.

• ISO 14001: This is a standard for environmental management systems that is applicable to any business, regardless of size, location or income. More generic, it provides requirements for environmentally friendly manage-ment systems and helps organisations minimize how their operations negatively affect the environment.

• Copenhagen Sustainable Meetings Protocol: Inspired by the UN Conference in Copenhagen, several organisations are developing a fl exible umbrella framework. It would be used to organise large, complex, multi stakeholder meetings in a sustainable way. It’s scheduled for completion in February 2010.

MIM 18

Many ecologically friendly activities exist to at least reduce the carbon footprint of your event. Oftentimes it simply means eliminating ineffi cient and wasteful practices. • Air travel: Keep in mind that direct flights tend to be more efficient than flights with connections and find a central and direct location for your event. This can cut your event’s carbon footprint in half and save 500kg of CO

2

per attendee. • Airport-to-event: Airport transfer considerations can also have an impact. Cutting the travel distance and using vans, can reduce the carbon foot-print by 80% or 20kg per attendee. Software can help coordinate this by providing manifests for shuttle drivers and by pre-scheduling.

• Drivers: Even when driving is the norm for an event, you can still have a large reduction impact by optimising the location and by arranging for carpools. Cutting both drivers and mileage in half can save up to 75kg CO

2 per attendee.

These are just a few ways in which a planner can reduce the carbon footprint of his event. The choice of transporta-tion depends mostly on the distance that needs to be travelled. As seen in our cover interview, some corporates prefer to use the train for distances shorter than 600km and only fl y for longer distances.

Trains are powered by electricity, so no carbon is emitted when they are run-

Go GreenSustainable travel

Of all the aspects of an event, attendee travel to and from the event has the greatest impact on the environment.

According to a white paper published by ClimatePath and Certain Software, 90% or more emissions of an event

can be attributed to attendee travel. Nevertheless face-to-face meetings are of course more desirable,

and often, most productive, and as a result travel remains unavoidable. TEXT IGOR HENDRICKX


MIM 19

ning. The size of the carbon footprint of high-speed rail traffi c therefore depends on how the electrical power is originally generated. As more renewable sources are used in Europe, emission levels decrease. Switzerland is a fascinating example. Because hydroelectric power is used as the main source of energy on railways in Switzerland, travel by rail results in virtu-ally no carbon emissions. In fact, some modern trains actually create energy by converting the energy from braking into electricity and returning it to the rail net-work through the overhead lines, for use by other trains.

Travelling by train is not only advanta-geous for the environment. Many rail companies offer the possibility to organise meetings on their trains. Finally, travel-ling by train is truly travelling city-to-city: you don’t lose time transferring and you always arrive in the centre of your destina-tion. Railteam.eu, the alliance of high-speed train operators offers an overview of the ever expanding European high-speed train network. Operators include: ICE, TGV, Eurostar, Railjet and Thalys.

Air traffi c has always been accused of cre-ating pollution although it has a moderate

impact on climate change and is re-sponsible for 2 to 3% of global CO

2 emissions.

All members of the Interna-tional Air Transport Association, including Oneworld, Star Alliance and Sky Team – the world’s three largest air alli-ances, assume their share of responsibility regarding climate change. That’s why they have agreed on a vision of zero emissions by 2050. Being able to operate effi ciently is critical to the future of the aviation industry, not just for environmental reasons but also for fi nancial ones – especially since fuel is one of the industry’s most costly expenses. Aircraft operations are already over 20% more effi cient than 10 years ago, but the industry is aware that much more needs to be done. Consequently, the quest for further effi ciency continues on a number of fronts.

• Technological innovation improves the efficiency of aircraft to reduce the level of emissions per passenger or over the distance flown. This includes: new aircrafts and engines, winglets and alternative fuels.

• Operational efficiency makes each flight as efficient as possible, for in-stance by reducing the weight on board, employing alternative power units where possible and using new landing procedures.

• Infrastructure improvements in air traffic management systems reduce the amount of fuel wasted through inefficient routing and flight patterns. It is a fact of modern aviation that the route from A to B is not always as direct as it could be, so there is scope for improvement.

• Economic measures provide incentives for the industry to reduce emissions through buying more efficient aircraft, funding research and development, and emissions trading. From 2012 on, air transport will be included in the EU’s emissions trading scheme.

The air transport industry is actively involved in promoting public transport for accessing airports, plus replacing or com-plementing fl ights with high-speed train connections, such as between Paris and Brussels for long haul passengers fl ying in to Charles de Gaulle.

In short, it’s obvious that a few simple measures and a few simple choices go a long way towards sustainable transport to and from your event.


Less than 600km? Go by train.

More than 600km? Go by plane.

MIM 20

A sustainable place to stayMartin’s Hotels’ green and social initiatives

As an important part of the meetings industry, it’s interesting to see which measures a hotel can take to meet the sustainable demands of their clients. MIM interviewed Olivier Meulemans (Director of Sales & Marketing) and Linda van Pottelberghe (Meeting & Events Manager) of Martin’s Hotels.

In Brussels or Louvain, Genval or Bruges, Waterloo or Mechlin, each Martin’s Hotel welcomes you in a distinct environment with that extra something, be it history, ar-chitecture or interior design. But all share the same ‘family spirit’ combining kindness and effi ciency, serenity and creativity, respect for traditions and modern comfort.

MIM: How important is CSR for Martin’s Hotels? Why?Olivier Meulemans: The wellbeing of our clients has always been our initial concern. Martin’s Hotels has witnessed a

growing demand for sustainability from our clients. At a time when sustainability is often associated with compliance and austerity, Martin’s Hotels wants to make it a strong asset, a quality-driven criterion. The challenge is to come up with sustaina-ble initiatives that the clients will embrace freely, not just because they have to. The company has been taking sustainable initiatives for some years now. In addition, several actual environment-friendly ac-tions have also been taken. There are 11 Martin’s Hotels right now: Martin’s Central Park has received an Eco-Label (IBGE) and

the goal is for every hotel of the group to be EMAS-certifi ed by 2011.Last but not least, our hotels are not only places where people come to spend the night and network, they’re places where desire, pleasure and dreams are allowed. The ‘welcoming’ part is of paramount importance. This is the reason why we should set an example by taking responsi-ble, transparent sustainable initiatives in every area possible, whether it be social, environmental or managerial.

MIM: Do you have a special CSR department?Linda van Pottelberghe: The fi rst part of our environmental policy entails getting an ecolabel for each of our eleven establish-ments. We’ve selected the European Man-agement Audit Scheme, an environmental certifi cation more and more in use in Eu-rope and worldwide. We have established


Martin's Klooster Ma

MIM 21

a CSR committee to ensure that all of our hotels will meet the EMAS standards. This committee relies on an external expert to guide its monthly meetings and to advise us on which sustainable course to take.To reach its goals, Martin’s Hotels has to ensure its staff is motivated by its whole CSR commitment. After all, it all starts with a change in our day-to-day behavior: only this way will we be able to become ‘ambas-sadors’ of sustainability to our guests. In each hotel, ‘Eco-teams’ with ‘wellness am-bassadors’ will serve as ‘human examples’ of reasonable, sustainable practices.

MIM: What are your green efforts for your clients?OM: We have two programmes by which our clients can be involved in our envi-ronmental efforts. Our ‘Eco Bon’ project allows each client to choose his own rhythm in which to save the environment. For each sustainable choice made by the client, he receives Eco points which he can save and accumulate. For example, a guest earns points by choosing an ecolabel food course, by reusing his towels, by responsi-ble use of the airco,...Our ‘Carbon Neutral’ project is centred more on our seminar and meeting clients.

This project sets off the CO2 emissions

generated by a seminar over 24 hours in one establishment. These 24 hours consist of: a 1 day seminar, 1 dinner, 1 night and 1 breakfast. Martin's Hotels fi nan-cially compensates the carbon footprint of these 24 hours to CO2logic.be. This organisation then invests the money into a CO

2 reduction project recognised by the

United Nations Environmental Programme. Apart from the participation aspect, these programs also serve as an incentive and as a source of information.

MIM: How do you invest in social sustainable development?LvP: Since many years, Martin’s Hotels invests in several projects to improve the social environment of our hotels. We sup-port the ‘En Avant Les Enfants’ foundation. Their ‘Inuka’ projects helps to reintegrate vulnerable girls in East Congo. The founda-tion also supports the Don Bosco school in Ngangi. Here young war refugees, orphans, malnourished and homeless children and demobilised child soldiers get a chance to start a new life. The Kila Siku project helps young girls and their moth-ers make high quality clothes, which are sold in Europe as fair trade products. This

way they regain their social and economic independence.Musica Mundi is a completely different project supported by Martin’s Hotels. This is a course and festival of chamber music open to international young talents, aged 10 to 18. It was created in order, fi rst, to de-velop the talent of these young musicians, and secondly, to enable them to meet other musicians who have already acquired a certain fame. And last but not least, to grant much-needed scholarships to young talents. Among the artists who have graced the previous editions of the course are, amongst others: Maxim Vengerov, Mischa Maisky, Gidon Kremer, Ivry Gitlis, Katia and Marielle Labèque, Heinrich Schiff, the King's Singers, the Petersen String Quar-tet, the Talich String Quartet and the St. Petersburg String Quartet. In collaboration with its coffee partner ‘Rombouts’, the Martin's Hotels Group has agreed to buy 3 tons of Fair trade coffee. The costs of this action shall be borne equally by Martin's Hotels and Rombouts. Finally, the ‘Well-being of Others’-commit-tee is developing a local social action that will be unveiled soon...

Martin's HotelsT. +32 2 655 05 [email protected]


er Martin's Patershof

Wellbeing of the planet, wellbeing of others, wellbeing of the client!

Martin's Patershof

MIM 22


Aspen Meadows ResortAspen Meadows Resort features 2km² of function space, certifi ed by IACC. Its Doerr-Hosier Centre received the Leadership in Energy and Environmental Design certifi cate. The building stands as a symbol of sustainable design, built with environmentally responsible materials and appropriately robust structural and mechanical systems to ensure lasting viability. Embracing Western and Eastern design principles, with sensitivity to site and surrounding architectural context,

the building concept, embodies the col-laboration of architect and artist, where an awareness of nature and human nature co-exist with technology and context.www.dolce-aspen-hotel.com

Berlin Green MeetingsThe Berlin Convention Bureau has created the ‘Berlin Green Meetings’ website. As organisers of corporate events, you have the opportunity to select the right partner

to assist you with the planning and staging of your green event. Detailed infor-mation on the individual providers can be found in their respective company profi les.www.berlin-green-meetings.com

MIMorablesSustainable places and ideas worth to rememberMIMorable places and ideas can be many things: a new congress centre, an undiscovered special venue, a recently renovated classic, creative team building activities or a surprising combination of meeting and incentive. All these places and ideas have at least one thing in common: they are worth your time to visit or to make use of for your meetings and incentives. In short, they are MIMorable...

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MIM 23

Grimaldi ForumThe meeting possibilities of Monaco hardly need an introduction. Business-people from the fi ve continents gather in the Principality to exchange ideas, projects, dreams, tactics and strategies. The highly accessible Grimaldi Forum was built with these meetings and with the environment in mind. Built following ‘passive houses’ logic, it’s naturally insulated from heat, produces no greenhouse gases and uses seawater for its climate control system. This eco-responsible position has earned them a ISO 14001 rating.www.grimaldiforum.com

Lüftner CruisesRivers criss-cross Europe and many Eu-ropean cities derive their economical and cultural wealth from them. Lüftner Cruises makes it possible to organise a seminar, meeting or other business event from the sources of the Rhine to the coasts of the

North Sea or the Black Sea. What’s more Lüftner Cruises is the only river cruise company certifi ed by the Gleen Globe. You’ll be able to savour nature and your event to the fullest without any negative impact on 71% of the Earth’s surface.www.lueftner-cruises.com

Novotel BussignyAt Novotel Bussigny in Lausanne, Switzer-land, heat from large kitchen appliances is now recovered to produce hot water. Occupancy sensors regulate air-condi-tioning and heating. A new fl oor is made of wood and is insulated according to standards approved by the Minergie label for low energy-consumption buildings. This hotel is Green Globe certifi ed. Accor has created a specifi c offer for incentive travel, called Earth Guest Discovery: guests can enjoy activities allowing them to discover the diversity of local cultures and economies, the beauty of the surrounding nature, and the huge variety of natural species... www.novotel.com

World ForumThe World Forum, situated in the inter-national zone of The Hague, was the fi rst convention centre in the Netherlands to join the UN Global Compact and has been certifi ed by the Green Key and Blue Flag. World Forum has a multifunctional auditorium with various break-out areas for more than 5000 visitors at a time, but there’s also suffi cient intimacy to give your event a personal touch. World Forum supports the concert ‘The Armed Man-Mass for Peace’ to stop the recruiting of child soldiers. World Forum works together with Valid Express. The employees of this courier company have a handicap, but with special cars they are still able to offer you the high service you are expecting.www.worldforumcc.com


Grimaldi forum

Lüftner Cruises

Novotel Lausanne

World forum

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MIM 24

Radisson Blu Hotel HasseltAt the Radisson Blu Hotel in Hasselt an interface was installed between the air-con-ditioning system and the reservations team to assure an optimal temperature in the rooms; all traditional bulbs where replaced by energy saving lights and a thermologic audit was done to reduce heat loss. In October 2009, the hotel opened the ‘Sky High’, a meeting- and event location on the top three fl oors of the hotel. During the construction of the new fl oors, environmentally-friendly products were selected, with the newest IT-equipment is built-in.www.radissonblu.com/hotel-hasselt

Le Méridien Monte CarloLe Méridien Monte Carlo is

organised with a focus on business practices that help improve environ-mental performance

and impacts. Waste management, plastic- and paperless meetings, will make your meeting

green. A deliberate choice for local and

seasonal products ensures less transport and les carbon emission.

For each Meet Green booked, Ð1 will be offered to the ‘Check out for Children’ pro-gram of UNICEF. This program currently supports a project in Mozambique to raise HIV awareness and prevention through the innovative use of children's media, drama, music and other creative activities.www.lemeridienmontecarlo.com

Estoril Congress CentreThe Estoril Coast’s proximity to Lisbon and Sintra and its location between sea and mountains, not only offers easy transit to the airport but also many opportunities to enjoy the pleasures of the region. Some incentive ideas: delightful beaches, historic royal residences, (water)sport facilities, a casino,... Estoril Congress Centre is harmo-

niously integrated in these surroundings. The large acoustic auditorium, the foyer and all spaces are built with wood and glass, nearly eliminating the distinction between indoor and outdoor. The centre holds the Green Globe certifi cate and incorporates sustainability in every aspect. www.estorilcc.com

ExCelExCeL is an exhibition and confer-ence centre in the centre of London. Though its location at the Royal Victoria Dock is spectacular and its 90.000m² of fl exible conference, meeting and event space is impres-sive, ExCeL’s sustainable efforts go well beyond the average venue.For example: a wormery is used for food waste disposal; waterless urinals yearly save in excess of 3.000m³ of water and the stand-by generators are used to provide backup power for 12.000 house-

holds. Public transport, London Airport and the Eurostar are close by, signifi cantly reducing an event’s carbon footprint. ExCeL has been awarded the ‘Green Venue of the Year’ Exhibition News Award of 2008, hosted the ‘G20 2009 Top’ and will host the opening ceremony of the Olympics in 2012.www.excel-london.co.uk


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Estoril Congress Centre

Le Méridien Monte Carlo

MIM 25

Used to handle complex projects in a per-sonal and original way, Seauton became a reference in the market of international seminars, meetings, congresses and incen-tives. Whether it concerns an international management meeting in Tenerife, a semi-nar in Bruges, a short stay in Marrakech, or a congress and product launch in Singapore, quality always comes fi rst – together with fl exibility and creativity.

Apart from all the logistical aspects, the company also fulfi ls an advisory role in defi ning and fi ne-tuning the concept, the communication, the branding, the website development, the registrations, the follow up and the evaluation of the project. Because of their eye for detail, quality driv-en focus and expertise, Seauton is involved more and more as a strategic partner in corporate sales and marketing activities.

‘Despite the tendency of the market to rationalise, we consistently believe in the added value of quality and a personalised

service. Even in full economical crisis, the company expanded from 2 to 6 employees and today we are recruiting 2 more people’ explains Jan Samyn, General Manager. ‘The evolution we see is that clients tend to organise less projects, but the projects they organise become more important. Our clients consider us a strategic partner, assuring a timely and high quality delivery of the project. Another evolution is that companies seek to maximize the return on a meeting investment by linking the meet-ing to training aspects, or sales or other strategic purposes.’

‘A good example of our sustainable efforts is the ‘Congress on Sustainable Construc-tion and Living’, organised in Brussels for the Flemish Government. The congress, attended by 200 participants, was set up in such a way to minimize its carbon footprint. All communication was done electronically, all information was made available on the web, registrations were done online, manuals were only avail-

able electronically. Even the catering was sustainable: coffee breaks and lunches consisted of fair trade products and were prepared with fresh biological, seasonal and regional ingredients.’

Over the years, Seauton has build exper-tise in a lot of destinations all over the globe, from Barcelona to Bangkok, from Miami to Cape Town. They are one of the few companies investing a considerable amount of money in travelling and site

inspections, always in search of the best hotels, venues, restaurants and original activities in order to give their clients a unique experience.

To discover more, visit Seauton at EMIF, Hall 2, stand 2097.

Seauton International Congresses & IncentivesNaamsestraat 151, B-3000 LeuvenT. +32 (0) 16 30 99 [email protected]


SeautonQuality driven congress and incentive organizer with an eye for sustainability

Seauton, a niche professional congress and incentive organizer, is putting sustainable principles into practical use. The name Seauton is based on the words inscribed above the entrance to the Apollo temple in Delphi ‘gnoothi seauton’ or ‘Know thyself’. It refers to the importance the company attaches to ‘thyself’ or ‘their client’.

Large enough to deliver, small enough to care

MIM 26

Thus, Switzerland has already got the basic infrastructure that makes running CSR-aware events easy: strict environ-mental regulations, an extensive public transport network and heavy emphasis on renewable resources. It makes your search for an ecological hotel or venue extremely easy: they all are! Tourist organisations and service providers are committing themselves in greater numbers to CSR standards. There are even resorts – such as Arosa – that pay a carbon levy on behalf of their guests. The importance that the country attributes to sustainabil-ity is perhaps best demonstrated by the existence of a special Switzerland Conven-tion & Incentive Bureau brochure about sustainability.

Switzerland’s public transport network is diverse and extensive and easily connects every event venue and conference centre. Some venues offer discounts to guests choosing this option. Most hotels in large cities include a free public transport pass with each room booked. Transport by alpine bus, boat, railway and cable car, can be transformed into original excursion possibilities. This is especially true for RailAway’s many different trains, which

allow you get to quickly and comfortably to your destination. You can surprise at-tendees by sending a special charter train to meet them and use the journey time to hold a meeting. These charter trains can be luxurious, mythical,... and will trans-form your event in a rolling success story.

Switzerland is the perfect background for sustainable supporting-programmes and incentive activities. A visit to a nature reserve or a biosphere reserve can also be a highlight, making participants aware of environmental issues – as can a visit to a wind park or a hydroelectric power station. Swimming, canoeing and rafting in crystal-clear lakes and rivers is also great fun and shows how valid and worthwhile protection of water resources can be. On these waters you can also fi nd MobiCat, the world’s largest solar propulsion pas-senger ship, and Sun 21, the world’s fi rst sun powered catamaran. Team-building activities can be made to have a concrete social or environmental benefi t:

refurbishing a playground, clearing vegetation from a forest or an Alp, repairing a footpath and so on.

In short, it’s nearly impossible not to organise a sustainable meeting, incentive or other business event in Switzerland.

+41 44 288 12 [email protected]/meetings

For many years Switzerland has attached great importance to sustainability and protection of the environment. This is confi rmed by international studies, such as the Environmental PerformanceIndex (EPI) of the Yale and Columbia universities, in which Switzerland always ranks in the top three. Great and manifold efforts have been made to protect the country’s unspoiled natural environment.

+Switzerland100% natural

MIM > Destinations

Top 3 of the EnvironmentalPerforming Countries

MIM 27

Truly NewPositioned in Spencer Dock on the banks of the River Liffey, a new world-class, purpose-built international conference and event venue will open its doors in September 2010: the Convention Centre Dublin. It has 22 multi-purpose meeting rooms, a 2000 seat auditorium, approxi-mately 4500m2 exhibition space and room for up to 8000 delegates. The centre is carbon neutral due to the use of low carbon cement and through offsetting all unavoidable carbon emissions by invest-ing in carbon credits in accordance with the Voluntary Carbon Standards.

At the new Aviva Stadium in the heart of Dublin (opening May 2010), you will be able to combine the unique experience of an Irish rugby match with business events in the stadium’s conference and event spaces. Within walking distance of many hotels and restaurants, it’s a new way to add that special Irish touch to your event. The stadium has been constructed to ensure its environmental footprint is intrinsic to both the build process and the

longer term daily operation – all in accord-ance with BS8901.

Deeply ClassyComplementary to these new venues, there are already quite a few classy set-tings in Dublin. Versatile and fl exible, the Royal Dublin Society has been Ireland’s premier venue for meetings, conferences, exhibitions, entertainment and sporting events. The Royal College of Physicians in Ireland is one of Dublin’s most prestigious addresses. Your event will benefi t from the distinctive and stately interior of this beautiful historic building. And of course there’s Trinity College, the historic campus in the heart of the city. The college has established a track record for specialising in academic, scientifi c and NGO confer-ences from 50 to 2000 delegates. Madly OriginalSplendid venues are one thing but Dublin also has original ideas for incentives. One of Ireland’s main exports is whiskey and the best known of these is Jameson. At the Old Jameson Distillery 35 people can

enjoy a tour of the facility and a whiskey tasting in order that everyone learns what a real whiskey should taste like. Another well know export is Guinness. The Guin-ness Storehouse has become a major attraction. A highly interesting visit to the museum, can be concluded with a drink in Ireland’s fi rst skyscraper, from where you have a magnifi cent 360° view of the Dublin skyline. The Arthur GuinnessBusiness Centre has 10 conference rooms and a highly qualifi ed catering service.

And these are just a few new, classic and original ideas for organising an event in this fair city. Please contact the Dublin Convention Bureau for other equally interesting ideas.

Over the years Dublin has been visited by half the MIM staff and each had nothing but good things to say about this fair city. Which only goes to prove that Dublin Tourism’s slogan ‘Fall Truly, Madly and Deeply in love with Dublin’ is more than a mere sell-ing phrase. One of Europe’s oldest cities, Dublin not only has historical and cultural charm, but also trendy appeal and modern ecological infrastructure.

MIM > Destinations

Dublin Convention BureauDublin Tourism CentreSuffolk StreetDublin 2www.dublinconventionbureau.com www.visitdublin.com [email protected] +353 1 605 7774

DublinTruly Madly Deeply

Guinness Storehouse

Trinity College

Convention Centre Dublin

Aviva Stadium

MIM 28

The biggest – yet still compact – cities of the country can also pride themselves on their interesting nightlife and the abun-dance of nice and cosy restaurants. Still, there’s this very authentic touch to this destination, especially thanks to the lively and historic town centres. Outside the cities there’s nothing but unspoiled nature and fresh air to be enjoyed.

Tallinn – Modern expertise in a historical settingThe capital Tallinn is a coastal town, with ferries coming in all the time from Stock-holm or Helsinki. The colourful harbour creates a particular ambience and Tallinn’s Old Town, which is listed as a UNESCO

World Heritage site, is a pleasure to walk around in. Tallinn is also the European Cul-tural Capital in 2011, at which time the city will be packed with events. If you’re looking for an exclusive venue, the Town Hall can even be privatized, or you could try the Kumu Art Museum or the historical House of the Brotherhood of Blackheads.Tallinn Old Town is the perfect ‘playground’ for all kinds of incentives and events. Event planners will fi nd something for everyone here: play medieval ice hockey or a medi-eval sword game, take a tour of Tallinn’s haunted houses or get to know Tallinn’s history through a musical exploration.There’s no shortage of guestrooms either with 7500 rooms spread over hotels like

the Radisson Blu Hotel, Reval Hotel Olüm-pia, Swissotel Tallinn, Nordic Hotel Forum, Sokos Hotel Viru or the boutique-style Hotel Telegraaf. Compared to other hotels of the same quality in Europe, the hotels in Tallinn are extremely inexpensive.

Estonian Convention BureauRiine Tiigi has been the manager of the dedicated Estonian Convention Bureau for the third year now, since it’s been founded in 2008. Although it’s still a young organi-sation, it unites 25 members that are key players in the industry. The enthusiasm of Riine and her two lovely colleagues, Külli and Raili, about their country is so infec-tious that even in winter they can make

We were told the Baltics are a hidden gem, a novelty left undiscovered by most people. We’d have to agree after our visit to the Hanseatic cities of Tallinn and Tartu. Few countries can compete with the technologically advanced facilities you fi nd in Estonia. You wouldn’t have expected that this former Soviet state – now part of the EU – would be this modern. TEXT STEVEN KINS

Estonia Positively Surprising

MIM > Destinations

Medieval joust on Segway

MIM 29

you see the potential of Estonia in a sum-mer glow. For example, a transfer to the seaside during the White Nights in summer for a glass of champagne and strawberries at 3 o'clock comes highly recommended. Daylight lasts for 20 hours and that’s something most of us haven’t seen before.Estonians are so technology minded that they use it everywhere: ‘98% of bank transactions are made online, we have

E-government and our ID card can be used as a bus ticket. We have free wireless internet in every conference and hotel room and we consider it a human right, not a privilege.’

You can also combine events in the modern city of Helsinki with events in the medieval town of Tallinn, which is only 80km away, thanks to the regular and quick ferry connections. Incorporating a Russian theme in your event is not diffi cult either when you have a real Russian styled prison by the seaside for an interrogation, but beware, it can be really intimidating. Estonia may be a small country, but you defi nitely have everything within arm’s reach to make your event unforgettable.

balticEVENT – Expect more from EstoniaMargus Pauts has worked with groups of up to 500 people – in his opinion the opti-mal size for events in Tallinn. ‘The fi rst day of one of our incentives had a medieval theme, including many secret and authen-tic places in the old town – thus avoiding a boring sightseeing tour. The second day was Soviet day: we kidnapped the bus, brought them to an old factory building and had dinner in one of the good Russian restaurants. The third day was Estonian by going to an open-air museum and bringing that 200-year-old village back to life.’

‘We took a group of 70 people on a three-day trip that was all about driving. We gave them four different vehicles: an ATV, a hovercraft that they had to steer all alone, a UAZ – a robust Russian military vehicle – and old Ladas and BMWs on a rally track.’Asked about suggestions, he said: ‘I would think about art workshops, exploring our nature or go to manors from the German times, because there are some nice ones in the Lahemaa National Park. You can also go to the seaside with its fi shing villages, limestone cliffs and waterfalls. Arriving in Estonia can be spectacular too: we can arrange that you can walk straight from the plane into the old airport terminal for a VIP reception.’

If you´d like to learn more on Estonia as meeting destination, you are kindly invited to attend MEET ESTONIA event in Brussels on 25.March 2010. Please contact ECB for further information.

Estonian Convention BureauViru 19, 10148 Tallinn, [email protected], www.ecb.eeT +372 6 450 086F +372 6 450 057

Programme ‘Promoting Estonia as a Conference Tourism Destination’ is supported by European Union Regional Development Fund

MIM > Destinations

Acting ‘green’ in Estonia is not hard: they already use special waste systems, use glass instead of plastic bottles, work with e-posters, communicate through e-mail, don't print programme books, avoid con-ference bags, plastic cups or paper plates. Here it's common to bring your computer to a conference so you can read every-thing on your screen and don't have to print anything. ‘In 2011 we will host a Green conference where we'll use fair-trade cof-fee and tea and every company will be able to plant a tree to compensate for their carbon footprint. 50% of our territory is already covered by forests, so you could say we're green by nature’, says Riine Tiigi.

Green by Nature

Everything and everyonewithin arm’s reach

Wifi is a human right

Modern & Historical

watersports to sailing, hot air ballooning, aquatic shows, vineyard

tours and jeep safaris.

History, culture and a lively arts scene? Check. There are

plenty of options for social activities and conference programmes,

from bustling, atmospheric towns and picturesque villages to

Moorish castles and Baroque mansions, as well as museums,

galleries, artisan centres and traditional crafts. Your delegates – and

their partners - will never be bored.

Back-up? Check. The Algarve has experienced and inventive des -

tination management companies and service providers, from event

production and technical equipment to transport and translation.

Value for money? Check. Portugal is one of the most inexpensive

countries in Europe, ensuring budgets stretch a long way, without

compromising on quality.

Variety

The Algarve also ofers incredible variety. The western Algarve is a

land of seafarers and explorers, busy ports and picturesque fshing

villages, and yet also contains some of the Algarve’s most luxurious

hotels. Albufeira, in the centre of the region, has been in the van -

guard of tourism development, and is the undisputed entertainment

If you compile a checklist of the essential elements that make up

an ideal conference and incentive destination, then the Algarve

has it all.

Quick transfer times from the airport to the major

hotels? Check. Most of the leading hotels, resorts and golf courses

are less than an hour from Faro, and getting around this varied but

compact region is easy.

Great weather? Check. With over 300 days of sunshine a year,

mild winters, hot summers tempered by Atlantic breezes, and warm

and sunny shoulder seasons, it’s an ideal location for business and

pleasure.

Quality accommodation? Check. From fve-star luxury resorts

to chic boutique hotels, historic pousadas and comfortable mid-

range properties, there’s something to suit every taste and budget.

Top-class venues? Check. The Algarve has a wide range of

purpose-designed and historic buildings suitable for conferences,

business meetings, workshops, exhibitions, product launches,

awards ceremonies, sporting events and cultural gatherings.

Out-of-hours fun? Check. You’ll fnd trendy beach bars, stylish

ocean-view restaurants, casinos and a vibrant nightlife, as well

as a variety of activities and incentive ideas, from golf, tennis and

capital of the Algarve, whilst Vilamoura is a golfer’s paradise, with

no less than six international-standard courses and a high concen-

tration of meeting facilities and hotel rooms within walking distance

of the town’s famous marina and casino. And Tavira and the eastern

Algarve is personifed by historic towns, sheltered sand dunes and

the protected environment of the Ria Formosa national park.

The coastline – which stretches for over 120 km - is one of the

treasures of the Algarve. For luxury at a leisurely pace, you can hire

private yachts for small groups from several hotels, and explore it

yourself on a sailing trip. Dine onboard, call into a quiet cove for

lunch, or drop anchor along the coast.

www.visitalgarve.pt

Checking inThe Algarve is the perfect destination for conferences and incentives.

At the Algarve’s aqua parks, larger groups can be accommodated for

special foodlit shows, and visitors are encouraged to take part by

swimming with the dolphins – a magical incentive experience.

Looking for more ideas? The casinos in Vilamoura and Praia da

Rocha ofer regularly-changing evening entertainment and a choice

of gambling options. Gala dinners can be held at both venues, either

as part of the set show programme or as private events, and casino

evenings are always popular.

For a laid-back lunch outdoors or sunset cocktails in glamorous

surroundings, head for a beach club, where delegates can chill out

by lounging around on huge white cushions under Arabian tents

as they enjoy al fresco dining or a long, cool drink. For something

more in keeping with older local traditions, try wine tasting or an

Algarvean, medieval or Moorish themed reception and dinner in a

palace, castle, convent or – in the case of Fabrica do Ingles in Silves

– a former cork factory.

Where better to raise a glass in celebration?

With its renowned sports facilities, it comes as no surprise that the

Algarve plays host to a variety of top events, such as golf ’s Portugal

Masters, the Vale de Lobo Grand Champions tennis tournament, and

the F1 Powerboat World Championships held in Portimao – all ofering

possibilities for corporate hospitality.

The region is also famous for its golf courses – 32 at the last count, to suit

all levels of skill and experience. A round of golf can easily be worked into

the busiest conference schedule (there are also several nine-hole courses

if time is tight), and the Algarve is the perfect destination for holding your

own golf-orientated event, incentive or company tournament.

And if all that activity gets too much, the region has a choice of top

spas and spa hotels for treatments ranging from the therapeutic to the

sensual, in a relaxed and friendly ambiance, enabling the body to detox

and revitalise and the mind to relax and refresh.

The Algarve. Check it out. Then check in.

www.algarveconvention.com

www.canada.travel

© S

teve

Rog

ers

Need inspiration for your next event? Look out our window.

MIM 33

British Columbia is Canada's 'outdoor playground' – offering year-round outdoor adventure such as river rafting on the mighty Fraser, world class skiing at Whistler Resort, kayaking around the Gulf Islands, whale watching in Victoria, dude ranch vacations in the Cariboo or wine tours around Kelowna in the Thompson Okanagan. Plenty of opportu-nities for incentives.

In VancouverVancouver is a dynamic, multicultural city set in a spectacular natural environ-ment. It consistently rates as one of the

top 10 meeting destinations year after year – voted most popular city in North America for international meetings by ICCA three years in a row! Selected as one of the most liveable cities in the world, Vancouver is the proud host of the 2010 Olympic & Paralympic Winter Games.An icon on the downtown waterfront and defi nitely the city’s main asset when it comes to meetings, the Vancouver Convention Centre is renowned for service excellence, technical capabili-ties and distinctive West Coast Cuisine. Comprised of two uniquely designed

British ColumbiaLand of diversity

Set between the province of Alberta and the Pacifi c Ocean,

British Columbia in Canada is a land renowned for its remarkable diversity

and mild climate, giving rise to an endless array of places to see and

things to do across the province. Mountains to marvel at and climb;

history to discover; art to adore; end-less beaches and cosmopolitan cities

to explore… And as the home of the Vancouver 2010 Olympic and

Paralympic Winter Games, it is also a great place to hold a meeting.

From fi ve-star resorts to rustic back-country cabins, laid back relaxation

to white knuckle adventure, the possibilities are endless.

The province’s motto, ‘Splendour without Diminishment’, is an apt

description of this destination. TEXT RÉMI DÉVÉ & IGOR HENDRICKX

MIM > Destinations

Whale Watching

Green roof of Vancouver Convention Centre World's tallest totem pole in Victoria

MIM 34

buildings – Vancouver Convention Centre East and West – the Centre is centrally located, surrounded by ocean and moun-tains, and perfectly balanced by a vibrant, urban downtown inhabited by world-class restaurants, hotels and shopping. Vancouver has become the third larg-est centre for the fi lm industry in North America -- hence its nickname, ‘Hollywood North’. With movies like the new ‘Night at the Museum: Battle at the Smithsonian’ and ‘Twilight: New Moon’ being shot here, word is out that Vancouver is picking up the glitter of its American Tinseltown sis-ter. Visit some of the movie sites and get a behind the scenes adventure.One of the most distinctive buildings in Vancouver and ideal for corporate events is the H.R. MacMillan Space Centre. Founded in 1968 this astronomy museum offers various unusual locations for incen-tives, receptions or meetings including; the Virtual Voyages Full Motion simulator ride, the GroundStation Canada Theatre, the Cosmic Courtyard, a Star Theatre as well as the Gordon MacMillan Southam Observatory. A great way to get acquainted with Canada’s native population and history is MOA! The Museum of Anthropology at the University of British Columbia is acclaimed for its spectacular architecture and unique setting on the cliffs of Point Grey. A major

expansion and renewal project was just completed, creating amazing new opportu-nities for events and public enjoyment.

In VictoriaVictoria is a city that is full of life! As the capital city of British Columbia, Victoria is where old-world charm meets new-world experiences. Colourful gardens and herit-age architecture mix with soft adventure and unique culinary experiences. Boasting the mildest climate in Canada, Victoria is located on the southern tip of Vancouver Island, just 30km from Vancouver's main-land, where fresh ocean air and a warm, island welcome await.At the Victoria Conference Centre (VCC), an open plaza and magnifi cent entry foyer fi lled with First Nations art create a bright, welcoming environment indoors and out. A mix of multi-purpose function space is ide-ally suited for groups from 400-1,500. The Crystal Garden, a historic icon of the city originally built as a saltwater swimming pool, sits adjacent to the existing facility and provides an additional venue where heritage meets high tech.As a resort-style city centred around the picturesque Inner Harbour, most of Victo-ria's conference facilities and accommoda-tion properties are within easy walking distance and enjoy spectacular ocean and mountain views. The world-renowned

Butchard Gardens and the Royal BC Mu-seum headline a varied list of gardens, First Nations galleries, world-class golf courses, castles, wineries and other off-site venues, all perfect settings for west coast entertain-ment and experiences.Last but not least, incredible eco-adven-tures are literally steps away. Hop on a whale watching tour, head out on a salmon fi shing charter or kayak around the har-bour. Get active in Canada's fi ttest city and cycling capital of Canada with a tour on two wheels or a coastal hike through old-growth rainforests. After a day of adventure, relax with a glass of local wine or craft ale, and fresh seafood and island cuisine.

In WhistlerWorld-renowned as one of North America’s top golf, mountain biking and skiing resort destinations, Whistler is nestled amongst the spectacular Coast Mountains of British Columbia. Located a scenic two-hour drive north of Vancouver up the spectacular Sea to Sky Highway, Whistler has long established itself as a leading destination for conferences and events. New meeting locations and tourism offerings further add to the appeal of this destination which is the Host Mountain Resort for the 2010 Winter Olympic Games.In addition to the Whistler Conference Centre, the resort boasts an impressive range of meeting space among several branded hotels including Four Seasons, Fairmont Chateau Whistler, Westin Resort & Spa Whistler, Hilton, Delta and the Pan Pacifi c. And it’s worth noting Whistler knows how to play sustainable: it boasts some exciting new meeting locations, built with sustainable practices to suit their alpine setting.

ContactIn North America: Susan Frei, Director Canadian Tourism CommissionTel.: +1 703 825 [email protected]

In Europe: Roger BradleyAxis Travel Marketing LtdTel.: +44 (0) 208 686 2300 [email protected]

MIM > Destinations

From fi ve-star resorts to rustic backcountry cabins, laid

back relaxation to white knuckle adventure, the possibilities are endless

Whistler summer alpine hiking

POWERPOINTWON’T BE YOUR ONLY VISUAL AID.theinspirationcentre.ca

MIM 36

MIM > Destinations

When leaving the central station – easy high-speed connection to many European cities – the traveller immediately sees that this is a modern city. Like Berlin, another city bombed during WW2, modern architec-ture fl ourishes and the city keeps growing.

Around the station several different meet-ing facilities can be found. An intrinsic part of Rotterdam, Engels is a cost-effi cient meeting place for locals, tourists and businesspeople. From the rooftop terrace, you can enjoy the skyline while taking a break from a meeting in one of 30 rooms. You’ll fi nd Regardz Weena Point Rotterdam on the other side of the street. Meetings in Regardz’ 16 rooms benefi t from the original professional approach. Get colourfully inspired by roasted grasshoppers, masquerade cos-tumes and a Wii, design meeting kits and rolling chairs. Across from the central sta-tion lies the fi ve star Manhattan Hotel in the Millennium Tower. It recently became independent to focus more exclusively on corporate travellers. In this very modern hotel, you’ll be met with a traditional hospitable approach – best personifi ed by

managing director William Cross’ warm and fi rm handshake. Several special venues offer an impressive view of the city’s striking skyline fi lled with towering structures (WorldTradeCenter, Erasmus Bridge, Manhattan Hotel,...). The Cruise Terminal, the former departure of the Holland-America line, has a large multi-purpose hall, which overlooks the river traffi c through 100m long pano-rama windows. Experienced catering and technical service complete the picture. The Euromast is a must for every visitor with its 360° view of the city from a height of 185m. Half of the sky-restaurant can be exclusively rented for events.

Rotterdam has made an art of fi nding new purposes for old industrial buildings. The Van Nelle Factory, a UNESCO World Heritage Site, has been used since 2000 for events and design companies. Where colonial tea, coffee and tobacco used to be processed, corporate events, fairs, meetings and congresses can now take place in over 10.000m2 (max 5000pax). Design Hotel Stroom is located in a former

power plant. Its Vide Studios include a 500l bathtub and a shower with a soaring 6m glass ceiling. Meetings can be held in the multimedia room or in one of the three Urban Studios.

Like much of the Netherlands, Rotterdam is committed to environmental sustainabil-ity. The meetings industry has committed itself to earning the Green Key certifi cate. Indeed, many venues have already been certifi ed as sustainable meeting locations, such as Van Nelle and the NH Atlanta Hotel.

Rotterdam Marketing – your independent partner for opening the doors of the city – will be delighted to welcome you in Rotter-dam. They’ll guide you on any aspect of this dynamic city, whether for leisure, business events or conventions. Use their contacts and knowledge to assist you in Rotterdam!

T +31 (0)10 205 15 00F +31 (0)10 205 15 [email protected]

As one of the world’s largest ports, Rotterdam has a large concentration of multinational corporations. In fact, the Dutch East India Company – the world’s fi rst multinational – was established here in 1602. Easily reached from Scandinavia, Germany, Belgium and the UK, the city is a noteworthy location for corporate events.

Rotterdam World Port World City

Euromast

Naturally, the recession clearly left its mark on our sector in the past year. Concrete ROI of meet-ings and events became even more important. Where possible, meetings were held on a local rather than international scale, in order to cut back on travel costs. Too much extravagance would surely lead to a nega-tive perception. Serious times

demand serious meetings.Bearing this in mind, the conclu-sion was an easy one: we simply had to offer our visitors and exhibitors more than one good reason to participate in EMIF 2010. As an exhibition organiser, we were compelled to be even more creative and innovative in our quest to added value for both our exhibitors and visitors.

In 2009/2010, EMIF established some invaluable, brand new part-nerships; and existing alliances were intensifi ed in order to raise the platform even further. This resulted in the following benefi ts:On March 18, the Facts on Acts Pavilion will be open for busi-ness, creating the largest ever platform within EMIF for the event sector.Also new is the collaboration with 2MPACT, resulting in a mini seminar specifi cally designed for the Belgian Association Manager.A larger number of Hosted Buyers could be accommodated, thanks to the hospitality and help of our Belgian partners: Brussels International - Tour-ism & Congress (BITC), the Brussels-Wallonia Convention Bureau (OPT) and the Belgium Convention Bureau for Flanders & Brussels (BCB). A new - modest yet tasteful – feature on the show fl oor is the very fi rst EM’mm’IF Catering Pavilion; featuring caterers in special Cooking Modules. In addition, the following assets will increase ROI for any party involved in EMIF: • Over the past year, the EMIF

database was expanded with an additional 32.000 potential visitors.

• All stops were pulled out for the ever so important content to be of top level – offering another great reason to visit.

All themes and seminars have been carefully and strategical-ly picked, in line with current trends and affairs, in order to ensure the visitor will leave EMIF with a ‘tool box’ of practi-cal and tangible ideas.

• Also, we are delighted to welcome a high number of first-time exhibitors this year! We are convinced that this boosts diversity on the show floor, offering something for any visitors’ needs.

• And finally: people looking for sustainable and environmental-ly-friendly solutions for meet-ings and events – which would be nearly anyone these days – will certainly find what they are looking for at EMIF 2010!

No year preceding a new edition of EMIF is ever the same. Each time we have to face new challenges, take new trends into account and touch base with changes in the market. FOREWORD BY HEIDI SMITT

What’s new at EMIF?

Heidi SmittUnit Manager Business Services

Published by MIMmagazine.eu: strategic media partner of EMIF

Respponsible Publisher: Marcel A.M. Vissers

Mechelseplein 23, 2000 Antwerp

PPRREE-FFAAIIRR IISSSSUUEEtoday

‘New partners, keynote speakers, fresh features’

Located in the heart of the Sonian Forest, Dolce La Hulpe Brussels is perfectly situ-ated to escape the hectic city life, to fi nd serenity and inspiration and still be close to where it all happens. With its 37 IACC certifi ed meeting rooms (4500m_), this hotel & resort features a modern design, intelligent architecture, 264 comfort-able guest rooms, a creative and healthy cuisine, many leisure activities and the newest technologies thanks to an onsite team of audiovisual experts.

Since its opening in 2007, Dolce La Hulpe Brussels continually demonstrates com-mitment to offer the best services in the industry with the aim to provide inspiring and meaningful meetings and events. Last year, meeting planners and agencies have been offered Passkey, a web-based solution for managing group hotel res-ervations. With this system, meeting and event planners are able to instantly view their block information in order to monitor event pick-up, run reports, analyse trends

as well as submit and modify rooming lists, all on one screen.

In February 2009, the hotel opened the fi rst CINQ MONDES Spa in Belgium offer-ing a unique Spa experience to its guests while replenishing their mind, body and spirit. The Spa is open 7 days a week and can also be privatized for a group.

Early this year, the hotel launched 2 new initiatives to optimize the wellbeing and effi ciency of its guests. The hotel has in-deed extended its wellness & fi tness offer with an eclectic program of Fitness group classes (Zumba, Body boxing, Spinning,

aqua gym, Flexi Move & Yoga…). Moreover, the Executive chef, Pas-cal Marcin, has worked with nutrition experts in order to optimize the focus skills of meeting participants by adapt-ing some cooking methods and adding specifi c aliments like Omega 3 and 6 rich food in its varied, gourmet and healthful buffets. With the offi cial ‘Food for the Brain’ accreditation, guests have the opportunity to select those specifi c ali-ments being guided by the ‘Food for the Brain’ logo.

Dolce has arranged every aspect of your stay in such a way that you’ll be energised to work to the best of your ability.

Dolce La Hulpe Brussels135, chaussée du Bruxelles1310 La HulpeTel. 00 32 2 290 98 00Fax 00 32 2 290 98 [email protected] www.dolcelahulpe.com

Dolce La Hulpe BrusselsInspired and energised meetings

MIM 38

A healthy mind in a healthy body!

today

1712:3

1714:0

Hall 2 | Stand 2110

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Moderator WorkshopIb Ravn, Associate Professor at Learning Lab Denmark, literally wrote the book on organizing meetings: ‘Learning Meetings and Conferences in Practice’.

‘EMIF seems like the perfect place to be talking about what's important in the meetings of the future. Today's professionals are far too well-educated and busy people to accept the role of sponge for hours on end. They want to be active and share knowledge and develop ideas and launch projects; so why should they suffer the passivity of a regular meeting or confer-ence? They don't; they stay away, and the meeting industry suf-fers as a result. Let go of wall-to-wall Powerpoint presentations and engage participants in the meeting more directly, and they just may start attending in larger numbers!’

A modern moderator or facilitator, is in charge of introducing processes that help people in the room meet strangers to share knowledge and experience with. The specifi c techniques to do this, as well as the skills required by a moderator/facilitator will be the main subject of his workshop.

The Future of MeetingsRohit Talwar, CEO of Fast Future, is a global futurist and in great demand as a keynote speaker for corporate events, governments and association conferences around the world.

‘In addition to being hosted in the heart of the association community in Europe, I think EMIF is well positioned in Brus-sels to serve the corporate market as it is in within easy reach of many major business cities and also home to a number of corporate offi ces. I am going to be sharing emerging fi ndings from Convention 2020, a major new research study looking at the future of live events, venues and meeting destinations, and highlighting the implications for corporations and the events they organise.’

This lecture will centre on understanding the ‘meeting experi-ence’ and the changing needs of live event attendees. This will help drive new thinking on event design, facilitate innovation in business models and highlight the strategic implications for venues, destinations and industry suppliers.

Keynote speakers17 march 2010

12:30-17:00 - Room C

17 march 201014:00-15:30 - Room B

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In the past years, Best Western was probably the fastest growing hotel group in Belgium. Today, it offers a range of 3 and 4 star meeting, corporate and lei-

sure hotels (54) in 36 locations through-out the country. Each hotel is defi ned by its distinctive style and character, refl ecting the personality of its location for a memorable experience that only an independent hotel can offer. In addition the hotels all follow the international standards of a global chain.

Since the beginning of this year, Best Western Belgium has already added 3

hotels to its portfolio: 2 in the Ardennes (in Dinant and Vielsalm)

and one in Brussels (BW Expo at the Heysel).

With their programme ‘First Place for Meet-ing’, fi nding the perfect venue in Belgium has never been so easy. Their First Place coordinator will assist you in fi nding the most appropriate meeting space in Belgium but also Europe. One call is enough.

Contacts for Best Western in Belgium MICE (offers for Belgium & Europe) Charlotte Meurice First Place Coordinator - Belgium [email protected]+32 2 374 31 85

Sales (Belgium and Worldwide) Bernard Beauvois Business Development Manager [email protected]

Hall 3 | Stand 3087

Best Western HotelsBest Western International is the World's largest hotel brand with more than 4,000 hotels in more than 80 countries.

M

a

A farewell to Fabienne

After exhibition organiser easyFairs took over EMIF in 2007, Fabienne Coppey remained working within the EMIF team for another two years. But, ten years after launching EMIF in 2000, she defi nitively said goodbye to EMIF a few months ago, late 2009. With 20 years of experience in organising B2B shows – mostly in the Meetings Industry – she decided it was time to take up a new challenge. In January 2010 she moved to VO Event, an event & communication agency, where she is responsible for the launch of a B2C exhibition. Despite the career move, Fabienne will remain a familiar face within the Belgian Meetings Industry. You might just bump into her in the aisles of EMIF 2010, or during one of the activities organised by trade associations MPI, SITE or ACEA, of which she remains an active member. easyFairs, and the EMIF team in particular, feels tremendous appreciation and is thankful for her undwin-dling involvement and immense dedication to the event.

MIM 41

12:30 - 14:00: VIP & Associations Lunch

14:00 - 14:30: Charles Deale - CAE en Head of Society Relations CFA Institute

14:30 - 15:00: Pierre-Olivier Bergeron - Secretary General The Brewers of Europe

15:00 - 15:30: Coffee Break

15:30 - 16:00: Greg Sherry - European Region Director BICSI/ Advancing Information/ Transport Systems

16:00 - 16:30: Thomas Reiser - Executive Director International Society for Prosthetics and Orthotics (ISPO)

16:30 - 16:45: Wrap up

16:45 - 17:00: Diamond Sponsor

17:00 - 19:30: Evening Visit Trade Fair

19:30 - 22:00: “Diamond Party” VIP Networking Event & Dinner

Association programme: “Strategies for Revitalizing your Association”

The European Meetings Industry Fair

17 March 2010 | Tour & Taxis, Brussels

Miranda van Brück (MPI) - EMIF 2009:

‘EMIF has become a bit more small-scaled,

but it’s defi nitely more cosy.’

today

Nicolas Le Brun (EFAPCO) - EMIF 2009:

‘In spite of the overall negativity due to the economic crisis, this fair provides a luminous, laid-back ambience to do business at.’

Bruges, the best small destination in Europe, celebrates 15 years of dedicated services for the meeting professional.

www.meetinginbrugge.be Fast & free assistance.Professional advice.Inspiring ideas.

ONE VENUE HAS IT ALLONE CALL DOES IT ALL

Save time. Contact us first.

T +32 50 444 666E [email protected]

today

Progress Boutique HotelThe Progress Boutique Hotel offers a perfect balance of comfort and personal service combined with upscale ameni-ties and central location in Brussels. This newly construct-ed city hotel, offers 57 deluxe double non-smoking rooms and suites, fully air-conditioned and with all imaginable state-of-the-art comfort in rooms and public spaces alike. At stand 2077 (Hall 2), you can discover their true hospitality as one of Brus-sels very few boutique hotels.

Grand Duchy of Luxembourg The Grand Duchy of Luxem-bourg is best described by their slogan ‘Hot City, Cool Country and So Close By’. The attractive contrast between this bustling European city and the relaxing peace and quiet of the countryside, can also be found at stand 2011 (Hall 2). While the Grand Duchy is close to many European cities, their stand is even more close by here at EMIF.

EUMAFounded in 1974, European Management Assistants (EUMA) is a quality network of over 1300 management support profes-sionals. Among the Associa-tion's aims are the individual development of their members and the continued evolution of their profession. If you would like to fi nd out more about the Association and the benefi ts of membership - or would like to join - please visit them at stand.

Infl uential Buyers read MIM Magazine!Thanks to an exclusive partnership with EUMA, MIM Magazine now has access to more than 1400 pan-European EUMA members with buying or infl uential power from big companies. Through MIM magazine you now have a direct link to the people who actually organise most of the corporate events all over Europe.

More info about this European development can be found near the entrance at stands 3099 and 3100 (Hall 3).

Hall 2 | Stand 2077 Hall 2 | Stand 2011 Hall 2 | Stand 2062 Hall 3 | Stand 3100

MIM 43

18 march 2010Corporate Day 1

12.30-17.00: Moderator Workshoproom C Ib Ravn Associate Professor at Learning Lab Denmark

Ib is an international lecturer; teaching peo-ple how to organise meetings that increase participant involvement. At Learning Lab Denmark he researches and consults on new methods of learning and knowledge-sharing; both between people face-to-face as well as at conferences and in meetings, networks and organizations generally. He is also writer of the book "Learning Meetings and Confer-ences in Practice".

14.00 - 15.30: The Future of Meetings room B Rohit Talwar CEO at Fast Future Research

Rohit Talwar is a global futurist and award win-ning speaker who leads Fast Future Research - a think tank which specialises in studying the future of the meetings industry and the global drivers of change. In this fast paced presenta-tion he will share the emerging fi ndings from his current Convention 2020 research pro-gramme on the future of meetings. He will ex-plore the implications for meeting design, the use of event technology, delivering a return on investment and event business models.

16 - 17.30 MPI Educationalroom B Surprise speaker

This MPI educational conference will provide attendees with concrete tools for implement-ing sustainability in their upcoming meetings. Steps to be taken; an analysis of social and environmental impact; choosing a destina-tion, suppliers, communication tools, and so on. During EMIF, the Forum's content will be offi cially announced, and visitors will get a preview of the various high-quality interna-tional speakers.

Corporate Day 2

10.45-12.15 From Powerpoint to Personal Imageroom B Rendevenement

They say that you should never change a winning horse; and we agree. Therefore, again in 2010, a seminar by Rendevenement! In their joint presentation "From Powerpoint to Personal image", presentation coach Syl-vie Verleye and image coach Michèle Deceu-ninck will not only enlighten the audience on all the ins and outs concerning Powerpoint; they will also reveal how you can infl uence your audience through your appearance.

13.30-15.00 Compelling presentations room B & speaking in public Filip Muyllaert Managing Director THEPLANNER.be

Filip enriches the programme with his hands-on seminar “Compelling presentations & speaking in public”. It is best described as a mix of inspiration, education and guidance regarding the content, design and delivery of presentations. Visitors can look forward to getting practical tips on how to inform, persuade or inspire an audience.

today

Corporate Seminars The European Meetings Industry Fair

h

17 march 2010

Denis Verhoeven (Koning & Hartman) - EMIF 2009:

‘I came here for a short but sweet visit and have attended an interesting learnShop.’

your event in the capital of Europe

The Brussels Convention BureauCheck our request for proposal

www.brusselsinternational.be

©JP

Remy

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46

04

T h e P a n - E u r o p e a n M a g a z i n e f o r A s s o c i a t i o n E x e c u t i v e s

Supported by ESAE, European Society of Association Executivesand UIA, Union of International Associations

MIM 47

MIM > Hospitality

Roomy meeting roomsThirteen meeting rooms – a baker’s dozen! – that are comfortable and cheerful. The largest room, 800m_ for up to 500 people, has a wall of fl oor-to-ceiling win-dows that will take your breath away and inundate the room with light. This so called SKOJ room is modular, with removable wall panels to create small or larger spaces, depending on the meeting size. Cosy & cool ergonomic chairs are covered in 18 differ-ent fabrics & colours. Take a pew, meetings fl y by when one is seated comfortably!

As you like it…Pour yourself a coffee, or if you’d rather, have a cuppa tea, and don’t forget to grab one of the homemade pastries. For lunch as well, you get to decide what you’re in the mood for. Choose from a variety of sandwiches made from healthy, grainy breads, and fl atbread wraps to salads with tangy dressings, homemade soups, and loads of fresh fruit all available in the Yummy Corner. Traditional lunches are also still available should you so desire of course.

Let off steam..Go to Charlie’s, the lobby bar-restaurant with an outdoor terrace, where you can eat, drink, mingle or meet your deadline in comfort. Or perhaps work up a steam in the hotel’s health & leisure club. Dip into the Jacuzzi, relax in the sauna, or glide through the water of the large indoor pool. You’ll come out good as new! Why not just relax in the bright, spacious and inviting lobby lounge – fl ip open your lap-top, or use one our fl ats-screen computers nearby and take advantage of the free Wifi everywhere.

The guestrooms you asked for….and we delivered. All 310 bedrooms were redesigned based on the wishes you communicated us and with your comfort in mind. A fl uffy, full-size bed faces the window for you to catch the fi rst rays of sunshine upon waking up or enjoy the fl at screen TV for late-night movies. If duty calls, settle into the ergo-nomic chair at the nearby desk, and plug in. The coffeemaker can brew up a fresh pot anytime you like, and the mini bar is

converted to a stock-it-yourself fridge. We have already put a bottle of complimentary water inside for you.With the largest rooms of any hotel at the Brussels Airport – 32 beautiful square meters– you may never want to leave.

Holiday Inn Brussels AirportHolidaystraat 7, 1831 DiegemT: +32 (0)2 720 58 65F: +32 (0)2 720 41 45www.skoj.be

For all your SKOJ meeting requests, contact the dedicated Meeting & Event TeamT: +32 (0)2 711 01 [email protected]

Literally, SKOJ is the Swedish word for fun - that’s right, fun - because a business trip, though often serious, shouldn't be boring. With SKOJ, it doesn't have to be. SKOJ is a whole new way of doing business: S (Surprising), K (Kreativ), O (Original), J (Joyful). The result? Better performance. Increased attention and retention. Clearer thinking. enhanced creativity. Enthusiasm…. And yes, we are serious!

Holiday Inn Brussels Aiport Meetings: the SKOJ is the limit!

MIM 48

The hotel is situated 5 minutes from the beach, 10 minutes from Barcelona’s city centre and its International Convention Centre, its ancient port and Zoo. A pleas-ant walk of about 15 minutes brings you to the Ramblas and the old city with its little streets full of shops and nice tapas restaurants.

The hotel itself has a beautiful lounge, modern rooms and the spa will be completely renovated in the second part of 2010. The swimming pool on the roof is fabulous and can also be used for cocktails. The hotel disposes of 1000m2 of meeting rooms on one fl oor for up to 800 people, with free wired and Wifi internet access. On top of that: a fully dedicated team consisting of an event manager, an IT solutions manager, hostesses and a secretarial staff.

To summarise: a beautiful fl agship with state of the art professional services!

What do Pullman hotels stand for?ConvivialityThe Pullman approach can be described as ‘lonely together’: creating for each business traveller a convivial hospitality through a warm and elegant lobby – the welcoming lobby guides the traveller to his room. In his spacious room he will fi nd memory foam pillows(!), all set in a relax-ing cosiness.

ConnectivityPullman is the specialist of medium-to-large meetings (their core target is 100-plus participants) but with a different touch as well. They have developed the ‘Co-Meet-ing’ approach, an innovative way to set up meetings, conferences and incentives.

In addition to the dedicated meeting rooms concentrated in a specifi c part of the hotel, the entire hotel infrastructure is available for meetings: dining rooms, terraces and the ‘Chill out’ spaces. Innovative breaks give participants a little relaxing time out with a fresh and original spin. Instead of organising a ‘mere’ coffee break, why not organise a cocktail shaking activity?

Gastronomy in Barcelona cannot be anything but excellent! Pullman Barcelona Skipper has the restaurant ‘Syrah’ which serves Catalonian and Mediterranean kitchen reinterpreted in a contemporary way. On top of that it has over 200 wines which can also be taken into the club lounge ‘The Living’. Besides the Pullman Barcelona Skipper hotel, ACCOR also plans to open in March 2010 a completely new Novotel inBarcelona. This modern hotel will have 264 rooms. An architectural jewel, espe-cially the roof with a magnifi cent view of the city and – a bit further, but you can still see the sailings boats on the cerulean water – the sea. This hotel will dispose of 578m2 meeting rooms.www.pullman-barcelona-skipper.comwww.novotel.com

In 2007, the hotel Group ACCOR launched the Pullman network all over the World. Located in key regional and international cities, Pullman hotels are designed as vibrant hubs of exchange. In 2009 Barcelona joined the club: the former AB Skipper Barcelona was converted into Pullman Barcelona Skipper and designed to be Pullman’s fl agship at European level.

TEXT CÉCILE CAÏATI-KOCH

Pullman Barcelona SkipperThe fl agship of the hotel brand

MIM > Hospitality

Lonely Together

Syrah

Meeting Centre

www.autogrill.be

A meeting place easy to get to and perfect for your budget

Need somewhere to hold a meeting that’s close to the motorway? That has both a restaurant and a hotel? That’s professionally run and priced to suit every budget? Then the Best Western Hotel Brussels East (Wavre) and Best Western Hotel Brussels (E40 / Groot-Bijgaarden) are for you. Easy for everyone to get to and perfect for your budget. And run by the same team as the Best Western Arlux and Best Western Arlon.

Want the best rates? The most attractive packages?What can we do for you? Contact our Sales Offi cer Jessica De Loor: [email protected], T +32 (0) 473 97 27 73.

Best Western Hotel Brussels East (Wavre)

12, Avenue Lavoisier1300 Wavre (Waver)Tel. +32 (0)10 88 74 30Easy booking:[email protected] +32 (0)10 22 57 01

Best Western Hotel Brussels (E40 / Groot-Bijgaarden)

E40 Brussels - OstendB-1702 Groot-BijgaardenTel. +32 (0)2 466 68 80Easy booking:[email protected] +32 (0)2 466 37 70

These hotels are operated by Autogrill

free wifi

quick check in/check out

free parking

Berlin - feel the vibes!Berlin is the key conference hub between Western and Eastern Europe. The international trend-setting metropolis is one of the world’s premier destinations for corporate meetings, incentives, conventions and exhibitions. Excellent hotels and venues. Professional support. Vibrant lifestyle. Value for money - really a place to be.To find out more, visitwww.berlin-convention-office.com

the place to be for conventions.

be open, be free, be berlin.

MIM 50

A seat in the new Economy Comfort zone offers passengers up to 10cm more leg-room and allows them to recline twice as far as a standard seat. Economy Comfort passengers will also be able to disembark fi rst, because the zone is in the front section of the Economy Class cabin. The service and meals in Economy Comfort are the same as those in Economy Class. Every day, KLM will have more than 1.500 Economy Comfort seats available. With Economy Comfort, KLM extends its range of seating comfort options for passengers travelling Economy Class. Pas-sengers could already opt for seats with extra legroom and for a seat in a row of

two. This new alternative refl ects KLM’s pledge to fulfi l the changing needs of its customers, one of which was the call for more comfort options in Economy Class. The nominal fee for an Economy Comfort seat ranges from € 80 to € 150 for a one-way trip, depending on the distance covered. Flying Blue Platinum members and passengers fl ying on a fully fl ex-ible Economy Class ticket can reserve Economy Comfort seats free of charge. Flying Blue Gold members will get a 50% discount and Flying Blue Silver members will get a 25% discount. Once passengers have booked a ticket, they can reserve an Economy Comfort

seat via the ‘Manage My Booking’ tab on www.klm.com from 90 days before departure. Bookings can also be made via telephone reservation or at the ticket offi ces or when passengers check-in on-line via www.klm.com. Economy Comfort seats can also be booked at the airport, via the self-service kiosks or at local customer service desks.

On Air France too, customers travelling in the brand new Premium Voyageur cabin benefi t from a private cabin with 40% more space, and a new seat that is 48 cm wide with a 123° seat back recline, equipped with a fi xed shell

which guarantees passengers' privacy. Air France is the

fi rst European airline to provide a seat that

reclines inside a fi xed shell in an interme-diary class. On the comfort side, cus-tomers benefi t from

the same services as in Business Class, such as the travel

kit, a feather pillow and a pure new wool

blanket. The in-fl ight meal service is, however,

the same as in the Economy cabin.

The Premium Voyageur cabin is currently being phased on all long-haul fl ights operated with the Boeing 777, Airbus A340 and A330.

www.klm.comwww.airfrance.be

KLM Royal Dutch Airlines recently launched its new Economy Comfort zone, offering to passengers a greater range of seating comfort in Economy Class on all long haul destinations.

KLM and Air France More comfort in Economy Class

MIM > General

W

725_10

Flying from A to B has never been this comfortable

WWW.AFKL.BIZ

DiscoverAruba

with KLM

From February 1st,

we take your clients

to this paradise

twice a week.

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MIM109 Sustainable Meetings