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Million kg challenge season 2 - National incentive-based weight management program - Spearheaded by HPB to motivate and support Singapore residents - First season attracted over 80,000 participants Target audience: - Ages 18-64 - BMI range of 18.5 to 37.4 S "What can I substitute in my selling process?" - Substitute the traditional channel to disseminate information C "How can I combine selling with other activities?" - Tongue twister challenge that incorporates physically exercises A "What can I adapt or copy from others’ selling process?" - Learning from the viral sensation of ALS ice bucket challenge - Tapping on the strengths of social media to raise awareness - Using heart rate and breath as a fitness check for a call to action M "What can I magnify or emphasize on when selling?" - Emphasize on the negative consequences of being obese - Short of breath upon minimal exercise or other triggers P "How can I put my selling to other uses?" - Utilizing social media as a reinforcement for the million dollar challenge - Effectively reaching out to IT savvy users E "What can I eliminate or simplify in my selling process?" - Eliminating traditional advertisements that highlight the perks of being active - Eliminating “boring” health messages which seems to have lost its effectiveness due to the bombardment of information R "How can I change, reorder or reverse the way I sell?"

Million Kg Challenge Season 2

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Million kg challenge season 2 National incentive-based weight management program Spearheaded by HPB to motivate and support Singapore residents First season attracted over 80,000 participants

Target audience: Ages 18-64 BMI range of 18.5 to 37.4

S "What can I substitute in my selling process?" Substitute the traditional channel to disseminate informationC "How can I combine selling with other activities?" Tongue twister challenge that incorporates physically exercisesA "What can I adapt or copy from others selling process?" Learning from the viral sensation of ALS ice bucket challenge Tapping on the strengths of social media to raise awareness Using heart rate and breath as a fitness check for a call to actionM "What can I magnify or emphasize on when selling?" Emphasize on the negative consequences of being obese Short of breath upon minimal exercise or other triggersP "How can I put my selling to other uses?" Utilizing social media as a reinforcement for the million dollar challenge Effectively reaching out to IT savvy usersE "What can I eliminate or simplify in my selling process?" Eliminating traditional advertisements that highlight the perks of being active Eliminating boring health messages which seems to have lost its effectiveness due to the bombardment of informationR "How can I change, reorder or reverse the way I sell?" Devising a fun initiative where participants are willing to take part inObese individualstend to have high resting heart rates, but low or blunted heart-rate reactions to stress," he said

What are the health risks of being obese or overweight?If you are obese or overweight, from day to day you may: Feel tired and lacking in energy. Experience breathing problems (for example, shortness of breath when moving around, or not being able to cope with sudden bursts of physical activity like running across the road). Feel that you sweat a lot compared with other people. Develop skin irritation. Have difficulty sleeping. Get complaints from your partner that you snore. Experience back and joint pains which can affect your mobility.Increase your physical activity levelsIt is recommended that all adults should aim for 150 minutes of exercise a week. One way to do this is to do 30 minutes of moderate-intensity exercise in bouts of 10 minutes for five days of the week. Another method is to do 75 minutes of vigorous-intensity activity spread throughout the week or a combination of moderate and vigorous activity. It is estimated that just to stay the same weight, if diet is not altered, most people need to do 45-60 minutes of moderately-intensive exercise every single day.Moderate physical activity includes: brisk walking, jogging, dancing, swimming, badminton, tennis, etc. In addition, try to do more in your daily routines. For example, use stairs instead of lifts, walk or cycle to work or school, etc. Avoid sitting for too long in front of the television or a computer screen. Take regular breaks whilst working. The good news is that you don't have to do this physical activity all in one chunk. You can break it up into blocks of 10-15 minutes. Build your exercise levels up gradually. If you are not used to physical activity, try starting with a 30-minute brisk walk every day and then building up from there.Obesity can cause shortness of breath as extra weight in the chest and abdomen increases the work the muscles that control breathing must do.Lack of fitness