Miller Portfolio

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©Jeffrey Alan Miller or used with permission. Portfolio services by QQQQQfolio.com™ folio.com™ folio.com™ folio.com™ folio.com™

Microsoft UltimateTV LaunchMicrosoft

Created and implemented a three phase marketing blitz to support the productlaunch in seven key markets. Campaign included email blasts, wild postings,online product demo, national sweepstakes, mobile billboards, airplane banners,nighttime wall projections and seven custom-made mobile demonstration ve-hicles.

Studiomoto TourMotorola

Studiomoto was designed to showcase the latest in music, video and digitalcapabilities from the Motorola product lines. Consumers visiting the studio couldmix their own ring tones, create their own screen savers or just relax on the roof-top deck while demoing the latest in Motorola technology.

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Digiorno Pop-Up Retail EventKraft

Located in the center of the Magnificent Mile on Michigan Avenue, The DigiornoPop-Up Store was utilized to support the launch of the brand's new product lineand advertising campaign. Designed to mimic a Chicago-style pizzeria from theexterior and home-kitchen on the interior, consumers were given a full slice ofpizza, free, (and a coupon) just for stopping in. Scripted brand actors and streetperformers were also used to add authenticity and character to the overall brandexperience.

Speedpass at McDonald'sExxon Mobil - Speedpass

Defined the strategy and implemented a integrated marketing and promotionscampaign that educated and motivated consumers to both sign-up and useSpeedpass at participating McDonald's and Mobil locations in the Chicagolandarea. Program included direct marketing elements, targeted email blasts, local-ized collateral material and field marketing support.

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Good Humor Classics TourGood Humor - Breyers Ice Cream

Implemented "PR" type events to support the nostalgia of the Good Humor brandof classis ice cream products. Promotion utilized the Good Humor Man characterand vehicle and was implemented at trades shows and industry conferences.

Name The PlaneBoeing

In support of the new 777-ER, business travelers were reached via their childrenwith an international "Name The Plane" contest. Partnering with AOL for Kids andTime for Kids, an educational packet on the history of flight was created byScholastic and distributed to schools throughout the USA for additional support.

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mMode Experiential TeamsAT&T Wireless - Data Services Group

To personify and bring to life the features and benefits of mMode, the dataservice side of the AT&T Wireless phone service, costumed actors were scriptedand then unleashed on the streets of New York City. The campaign goals wereengage and educate consumers about the newly relaunched service and to drawmedia attention.

Sales Training KitsAT&T Wireless

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Pete Yorn's Day I Forgot TourAT&T Wireless

Identified emerging artist Pete Yorn as an ideal means of reaching the youthaudience in support of the mLife campaign. Program included online ticketgiveaways, product demonstration, real-time text messaging during the concert,offline and online media support and sales promotion components.

National Cell Phone Etiquette MonthAT&T Wireless

Teams of "Shushing Grannies" politely shushed commuters to remind them ofNational Cell Phone Etiquette Month and provided them with discounts on phoneaccessories. Grannies were assembled in four key commuter markets and werepositioned at downtown train stations for maximum exposure.

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Holiday eGreeting Card ProgramAT&T Consumer

Upon educating consumers about an option to receive their monthly statementsvia email in lieu of a the snail mail, they were given the opportunity to send web-based holiday cards to friends and family.

Lifestyle Marketing ProgramAT&T Wireless - Business Solutions Group

Events (demos) were executed in a modular booth structure to mobile profes-sionals in locations that were conducive to their overall "lifestyle" such as corpo-rate atriums, health clubs and corporate food courts.

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Motorola Pop-Up RetailMotorola

As a primary sponsor of the Burton Snowboard Championships, Motorola wasdetermined to make an impact at the event in Stratton Mountain, VT. Afterlocating a vacant retail space in the mountain village, the interior was completelytransformed into a uniquely branded environment in just two weeks. The spacewas used for everything from product demo to VIP parties to an autographsigning destination with Moto sponsored athletes.

Alohamoto at Super Bowl XLMotorola

A one-of-kind, tropical environment was created in cold and blustery Detroit insupport of Motorola's sponsorship of the Super Bowl XL. As a sponsor of theupcoming Pro Bowl in Hawaii, consumers were welcomed into the heated envi-ronment to watch professional volleyball players, surfers and sand sculptures andalso get a glimpses of the latest in Motorola technology.

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Motorola Global Tradeshow ExperienceMotorola

Designed to provide the maximum flexibility possible for Motorolais diverse,global trade show needs, each zone in the trade show booth was conceived torepresent a different area of the consumersi life, such as; home, work, play andon-the-go. A retail zone was also included to support the retail marketing initia-tives being implemented across the globe. Experiential mapping, media expo-sure, data capture and other re-marketing tactics were also presented as part ofthe overall strategic plan.

Next FestMotorola

A fleet of customized Segways were outfitted to engage consumers on the streetsin Chicago with new Motorola technology. Consumers would wave a tetheredphone over a "RFID hot zone" on the Segway cover then answer the questionthat appeared on the phone display. Winners received a instant prize and achance to win free tickets to shows at The House of Blues.

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Morton Umbrella Girl 75th AnniversaryMorton Salt

Searched and manage a real-life Morton Umbrella Girl to help commemorate the150th anniversary celebration of Morton International and the 75th anniversaryof Morton Salt.

Bertolli Frozen Pasta TourUnilever

Two Bertolli Frozen Pasta Tours traveled to high-end music and food eventsacross the country to promote the launch of the Brand's new restaurant-qualitypasta products. Serving freshly cooked sample portions, brand ambassadorsengaged consumers about the freshness of the product, ease of preparation andavailability across major grocery store chains.

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Grand Opening ProgramMobil Oil Corporation

Created a unique, turn-key grand opening program that was customized by eachMobil Dealer on a local level but still provided consistency in look and feel acrossall participating locations. Event included credit card solicitation, Speedpassenrollment and a tie-in to Mobil One Racing.

Equal Rights Sampling TourMerrisants (Equal) Company

Utilizing a customized double-decker tour bus, outfitted with a fully-functionalbeverage bar and second level lounge, consumers were given the opportunity tosample Equal's new line of Flavor Sticks in a cup of of hot coffee or tea.

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Hispanic Festival Series1-800-Collect En Espanol

Created an eye-catching brand experience designed to educate Hispanic consum-ers about MCI's toll free service. Event was designed for easy setup and transpor-tation and was utilized at the twelve largest Hispanic festivals throughout thecountry.

MTV Festival FlixMTV

Outfitted with the latest AV system, Festival Flix was a 200 person theaterdesigned to show videos and Rocumentaries to the attendees of the MTV Sportsand Music Festival in Memphis, TN.

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Samsung Super Cross TourSamsung

Traveling the USA by SUV and custom trailer, Super Cross fans were given thechance to meet the Team Samsung Racers and experience the latest products inSamsung's wireless handset line.

Warped TourSamsung

Samsung provided Warped Tour concert goers with the unique opportunity to"punk" their mobile phones with stickers, paint, costume jewelry and more.Performing acts themselves tagged their phones which were later used for adrawing at the end of the tour.

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Miller Portfolio