Millennials: Disrupting Consumerism

ICBCSeptember 20, 2018

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Perceptions about Marketing & Consumer Insight

What my friends think we do What our clients think we do

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Perceptions About Marketing & Consumer Insight

What other departments think we do What my dad thinks I do

Marketing & Consumer Insight Department Goal

To uncover unmet and unvoiced consumer needs

which can inform and inspire innovation for

disruptive growth in the marketplace.

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Millennials: Disrupting Consumerism

Who are they?

How are they different?

What is their impact?

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Product Consumption - Educated Eaters vs. Others

0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% 45.0%

At least three times a week

Once or twice a week

Once or twice a month

Rarely

Never

Juice Beverage Consumption

All Other Respondents Educated Eaters

0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% 45.0%

At least three times a week

Once or twice a week

Once or twice a month

Rarely

Never

Sparkling Seltzer Consumption

All Other Respondents Educated Eaters

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Thank You